0:00:00.000,0:00:03.000
Convergence is the future of computing.

0:00:03.000,0:00:10.000
So we've reshaped Ubuntu to combine the mobility of a smartphone and the power of a desktop on a single device.

0:00:10.000,0:00:14.000
We unveiled "Ubuntu for Phones" at Mobile World Congress in February

0:00:14.000,0:00:17.000
and CNET declared it the BEST OF SHOW.

0:00:17.000,0:00:20.000
Operators love the design

0:00:20.000,0:00:23.000
and some of the world's largest have now joined our advisory group.

0:00:23.000,0:00:27.000
We have also gained the support of key silicon vendors to the mobile industry,

0:00:27.000,0:00:33.000
so now, finally, we are talking to the companies who actually make phones,

0:00:33.000,0:00:39.000
with the goal that Ubuntu will arrive on mid an high end devices in 2014, right on schedule.

0:00:39.000,0:00:42.000
Along the way we learned something really interesting.

0:00:42.000,0:00:48.000
We learned that new mobile technologies get proven in the lab but then hit a production road block,

0:00:48.000,0:00:55.000
because manufacurers don't want to select a new technology for device that are supposed to sell ten or fifty million units,

0:00:55.000,0:00:58.000
until they know it can ben produced at that scale.

0:00:58.000,0:01:02.000
I mean, in the motorcar industry we have the Formula 1 to test new technology,

0:01:02.000,0:01:04.000
but the mobile industry has nothing like that.

0:01:04.000,0:01:11.000
There is no premium segment for expert driver, is like everyone is driving mass produced sedans.

0:01:11.000,0:01:20.000
We don't have a consumer testbed for cutting edge technologies, but we do have a new mechanism for driving innovation: crowdfunding!

0:01:20.000,0:01:28.000
Since the Ubuntu vision of convergence for the phone and the PC will push the limit of mobile computing and since we are working with industry already,

0:01:28.000,0:01:34.000
and since millions of you are passionate about the latest and greatest phone technologies software and hardware

0:01:34.000,0:01:40.000
we are in a perfect position toghether, to change the way innovation comes to the mobile industry.

0:01:40.000,0:01:46.000
So, we have explored every aspect of the phone, spoken to companies that have interest in next generation technologies

0:01:46.000,0:01:56.000
and drawned up the blueprint for a concept device that brings together the most exciting innovations that are real, but still on the horizon.

0:01:56.000,0:01:59.000
We called it the "Ubuntu Edge".

0:01:59.000,0:02:02.000
Beautifull, inside and out.

0:02:02.000,0:02:06.000
The body will be crafted from a single piece of textured metal,

0:02:06.000,0:02:09.000
making it really solid in your hand.

0:02:09.000,0:02:13.000
It will have precisely chamfered edges for the optimal grip,

0:02:13.000,0:02:19.000
and perfect control of the edge gestures that are central to the Ubuntu mobile experience.

0:02:19.000,0:02:22.000
The display is the window into your content.

0:02:22.000,0:02:26.000
The phone industry today is a bit like the camera industry five years ago:

0:02:26.000,0:02:31.000
stucked in the megapixel race, chasing wasted resolution.

0:02:31.000,0:02:35.000
What's much more interesting is color accuracy and brightness,

0:02:35.000,0:02:44.000
so we'll select the panel with the best combination of: resolution, dynamic range and color accuracy.

0:02:44.000,0:02:50.000
The size of Edge screen has to be just right for Edge gestures to give you total control in one hand.

0:02:50.000,0:02:55.000
Based on our testing with prototypes, a 4.5 inches screen is the perfect size,

0:02:55.000,0:03:01.000
and to protect the display we will replace glass with sapphire crystal,

0:03:01.000,0:03:05.000
a material so hard you'll need diamonds in your pocket to leave a scratch.

0:03:05.000,0:03:08.000
The same goes for the camera,

0:03:08.000,0:03:12.000
because phone cameras are used for personal shots, without stage lighting,

0:03:12.000,0:03:19.000
so we'd like to optimize for low light, fast response and upclose pictures, rather than just megapixels.

0:03:19.000,0:03:23.000
If you are like us, you travel a lot and you love bandwith.

0:03:23.000,0:03:28.000
Today's phones fall back to slower older protocols when they roam,

0:03:28.000,0:03:32.000
but future phones will have access to LTE everywhere.

0:03:32.000,0:03:40.000
So we'll raise the bar with dual LTE antennas, for full speed 4G in both Europe and the USA.

0:03:40.000,0:03:47.000
Convergence is the key idea we are exploring,

0:03:47.000,0:03:48.000
so this phone needs to be a potent little PC when docked.

0:03:48.000,0:03:53.000
We'll select the very latest, fastest multicore processor as we finalize the design

0:03:53.000,0:03:59.000
along with at least 4 GB of RAM and a massive 128 GB of storage.

0:03:59.000,0:04:02.000
It is going to redefine PC portability.

0:04:02.000,0:04:06.000
Finally, one of the key areas of innovation today is the battery.

0:04:06.000,0:04:13.000
We selected silicon-anode technology as the most promising candidate for extended life and power density.

0:04:13.000,0:04:19.000
This project is all about cutting edge hardware, but being Ubuntu, we can push the limits of software too.

0:04:19.000,0:04:23.000
As well as Ubuntu you will be able to boot Android,

0:04:23.000,0:04:30.000
so you can keep using your existing app collection and experience full convergence, right away with Ubuntu for Android.

0:04:30.000,0:04:33.000
Now, we are not trying to get into the phone business,

0:04:33.000,0:04:37.000
we are working with phone companies for normal, mid and high-end phones.

0:04:37.000,0:04:41.000
This project is just for us, the real enthusiasts.

0:04:41.000,0:04:49.000
That's why a crowdfunding approach is perfect, if there are enough of use interested in pushing the limits of the phone, then it will happen.

0:04:49.000,0:04:54.000
The "Ubuntu Edge" will be a limited edition production run available only to supporters of this campaign.

0:04:54.000,0:05:00.000
If it works well, we might even do it anually, just to keep the head of the curve.

0:05:00.000,0:05:04.000
If you are like us, you are a little impatient to experience the future.

0:05:04.000,0:05:08.000
You like to try every new device, just to see how they are improving.

0:05:08.000,0:05:15.000
And with this project, for the first time, you'll have the ability to try the most exciting technologies long before everyone else.

0:05:15.000,0:05:19.000
To make it happen, we'll have to smash every record in crowdfunding history,

0:05:19.000,0:05:22.000
it's a crazy, beautifull idea.

0:05:22.000,0:05:26.000
But if there are enough of us out there, enough enthusiast who want

0:05:26.000,0:05:30.000
the ultimate in performace, storage, screen and bandwidth,

0:05:30.000,0:05:40.000
than the "Ubuntu Edge" will be the catalyst for awesome innovation, and a taste of the future of the phone.