[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:09.96,0:00:12.00,Default,,0000,0000,0000,,Hi everybody. My name is Brad
Dialogue: 0,0:00:12.00,0:00:14.01,Default,,0000,0000,0000,,and I'm here to talk to you about privacy.
Dialogue: 0,0:00:14.01,0:00:15.63,Default,,0000,0000,0000,,So just a quick caveat
Dialogue: 0,0:00:15.63,0:00:19.43,Default,,0000,0000,0000,,my views expressed are my own \Nnot either of my employers,
Dialogue: 0,0:00:19.43,0:00:21.72,Default,,0000,0000,0000,,so impute the crazy only to me.
Dialogue: 0,0:00:21.72,0:00:23.93,Default,,0000,0000,0000,,So I wanna talk to you a little about how
Dialogue: 0,0:00:23.93,0:00:26.27,Default,,0000,0000,0000,,privacy is changing and how the ways
Dialogue: 0,0:00:26.27,0:00:28.44,Default,,0000,0000,0000,,that we think about what is private
Dialogue: 0,0:00:28.44,0:00:31.06,Default,,0000,0000,0000,,has started to morph \Nand where I think it's going.
Dialogue: 0,0:00:31.06,0:00:33.28,Default,,0000,0000,0000,,And so my premise to you is we've gone
Dialogue: 0,0:00:33.28,0:00:35.99,Default,,0000,0000,0000,,from the society of privacy\Nlaws to privacy norms
Dialogue: 0,0:00:35.99,0:00:38.57,Default,,0000,0000,0000,,and that we can encapsulate this
Dialogue: 0,0:00:38.57,0:00:42.45,Default,,0000,0000,0000,,with a simple phrase of \N"Not cool bro" or
Dialogue: 0,0:00:42.45,0:00:45.25,Default,,0000,0000,0000,,"bro act" or whatever \Nthe proper term is
Dialogue: 0,0:00:45.25,0:00:48.25,Default,,0000,0000,0000,,as the case may be. \NSo, now, you gonna ask,
Dialogue: 0,0:00:48.25,0:00:50.33,Default,,0000,0000,0000,,What do I mean when I say
Dialogue: 0,0:00:50.33,0:00:52.59,Default,,0000,0000,0000,,"Not cool bro"? So, when I say,
Dialogue: 0,0:00:52.59,0:00:54.71,Default,,0000,0000,0000,,"Not cool bro",\NI'll give you an example:
Dialogue: 0,0:00:54.71,0:00:56.38,Default,,0000,0000,0000,,You are on Facebook and
Dialogue: 0,0:00:56.38,0:00:58.34,Default,,0000,0000,0000,,you have a bad break-up or fight with
Dialogue: 0,0:00:58.34,0:01:00.02,Default,,0000,0000,0000,,one of your friends.\NAnd you block
Dialogue: 0,0:01:00.02,0:01:01.68,Default,,0000,0000,0000,,that person and so they \Ncan no longer see your wall.
Dialogue: 0,0:01:01.68,0:01:05.39,Default,,0000,0000,0000,,Someone else who still has access to your
Dialogue: 0,0:01:05.39,0:01:07.25,Default,,0000,0000,0000,,Facebook wall, goes in, and either
Dialogue: 0,0:01:07.25,0:01:09.44,Default,,0000,0000,0000,,copies and pastes the entire thing,
Dialogue: 0,0:01:09.44,0:01:12.31,Default,,0000,0000,0000,,or takes a screenshot every day
Dialogue: 0,0:01:12.31,0:01:13.56,Default,,0000,0000,0000,,and mails it to that person.
Dialogue: 0,0:01:13.56,0:01:15.73,Default,,0000,0000,0000,,OK, so our initial response is:
Dialogue: 0,0:01:15.73,0:01:19.07,Default,,0000,0000,0000,,That's not cool. Not cool bro! Not cool!
Dialogue: 0,0:01:19.07,0:01:21.62,Default,,0000,0000,0000,,We get the visceral feeling
Dialogue: 0,0:01:21.62,0:01:24.08,Default,,0000,0000,0000,,that that's somehow privacy violation.
Dialogue: 0,0:01:24.08,0:01:25.91,Default,,0000,0000,0000,,We get the feeling that that something
Dialogue: 0,0:01:25.91,0:01:28.50,Default,,0000,0000,0000,,unseemly is happening but we don't know
Dialogue: 0,0:01:28.50,0:01:30.33,Default,,0000,0000,0000,,how to quite talk about it.
Dialogue: 0,0:01:30.33,0:01:32.17,Default,,0000,0000,0000,,And that is what I am talking about by
Dialogue: 0,0:01:32.17,0:01:33.71,Default,,0000,0000,0000,,"Not cool bro" privacy, because the law
Dialogue: 0,0:01:33.71,0:01:35.67,Default,,0000,0000,0000,,doesn't recognize that as a real
Dialogue: 0,0:01:35.67,0:01:37.46,Default,,0000,0000,0000,,privacy interest.
Dialogue: 0,0:01:37.46,0:01:39.42,Default,,0000,0000,0000,,So it first makes a little sense
Dialogue: 0,0:01:39.42,0:01:40.97,Default,,0000,0000,0000,,to talk about what the law does recognize.
Dialogue: 0,0:01:40.97,0:01:43.43,Default,,0000,0000,0000,,And most of our privacy comes from
Dialogue: 0,0:01:43.43,0:01:45.42,Default,,0000,0000,0000,,the criminal context.
Dialogue: 0,0:01:45.42,0:01:48.81,Default,,0000,0000,0000,,All privacy was literally --\Nyou had to sneak up to
Dialogue: 0,0:01:48.81,0:01:50.81,Default,,0000,0000,0000,,someones house and eavesdrop.
Dialogue: 0,0:01:50.81,0:01:52.99,Default,,0000,0000,0000,,So the eaves of the house where water falls.
Dialogue: 0,0:01:52.99,0:01:54.77,Default,,0000,0000,0000,,So you would stand outside
Dialogue: 0,0:01:54.77,0:01:55.64,Default,,0000,0000,0000,,and you would listen.
Dialogue: 0,0:01:55.64,0:01:57.36,Default,,0000,0000,0000,,You would climb over their fence,
Dialogue: 0,0:01:57.36,0:01:58.74,Default,,0000,0000,0000,,shimmy across their lawn,
Dialogue: 0,0:01:58.74,0:02:00.40,Default,,0000,0000,0000,,nozzle up to the side of the house,
Dialogue: 0,0:02:00.40,0:02:01.66,Default,,0000,0000,0000,,maybe like you know poke a hole
Dialogue: 0,0:02:01.66,0:02:04.03,Default,,0000,0000,0000,,on a window and then \Nyou can eavesdrop.
Dialogue: 0,0:02:04.03,0:02:05.08,Default,,0000,0000,0000,,That's what you had to do
Dialogue: 0,0:02:05.08,0:02:06.62,Default,,0000,0000,0000,,to violate someone's privacy.
Dialogue: 0,0:02:06.62,0:02:08.41,Default,,0000,0000,0000,,So privacy was really about access
Dialogue: 0,0:02:08.41,0:02:09.91,Default,,0000,0000,0000,,to information.
Dialogue: 0,0:02:09.91,0:02:11.75,Default,,0000,0000,0000,,And we didn't need special rules
Dialogue: 0,0:02:11.75,0:02:14.04,Default,,0000,0000,0000,,regulating access to information because
Dialogue: 0,0:02:14.04,0:02:16.34,Default,,0000,0000,0000,,you couldn't violate someone's privacy
Dialogue: 0,0:02:16.34,0:02:18.42,Default,,0000,0000,0000,,in the 1700's, unless you showed up
Dialogue: 0,0:02:18.42,0:02:20.26,Default,,0000,0000,0000,,at their front gate.
Dialogue: 0,0:02:20.26,0:02:22.11,Default,,0000,0000,0000,,Right? There was no Facebook.
Dialogue: 0,0:02:22.11,0:02:24.71,Default,,0000,0000,0000,,The only wall that happened in 1700
Dialogue: 0,0:02:24.71,0:02:26.20,Default,,0000,0000,0000,,was literally the wall
Dialogue: 0,0:02:26.20,0:02:28.14,Default,,0000,0000,0000,,outside the carriage house.
Dialogue: 0,0:02:28.14,0:02:32.51,Default,,0000,0000,0000,,So we go from that to this modern era
Dialogue: 0,0:02:32.51,0:02:35.30,Default,,0000,0000,0000,,or pre-modern era in which we have
Dialogue: 0,0:02:35.30,0:02:37.16,Default,,0000,0000,0000,,ways of getting information
Dialogue: 0,0:02:37.16,0:02:39.34,Default,,0000,0000,0000,,that don't necessarily involve
Dialogue: 0,0:02:39.34,0:02:41.74,Default,,0000,0000,0000,,the traditional structures of space.
Dialogue: 0,0:02:41.74,0:02:43.45,Default,,0000,0000,0000,,So there is a very famous case
Dialogue: 0,0:02:43.45,0:02:44.66,Default,,0000,0000,0000,,involving a guy
Dialogue: 0,0:02:44.66,0:02:46.20,Default,,0000,0000,0000,,who walks into the phone booth
Dialogue: 0,0:02:46.20,0:02:49.00,Default,,0000,0000,0000,,and he closes the door behind him\Nand then he does some illegal activity
Dialogue: 0,0:02:49.00,0:02:51.45,Default,,0000,0000,0000,,and the police are listening\Nand they don't have a warrant.
Dialogue: 0,0:02:51.45,0:02:53.56,Default,,0000,0000,0000,,And by the way in the law\Nyou need to get a warrant
Dialogue: 0,0:02:53.56,0:02:54.92,Default,,0000,0000,0000,,before you can listen to any of this stuff.
Dialogue: 0,0:02:54.92,0:02:56.17,Default,,0000,0000,0000,,And for those of you who've seen
Dialogue: 0,0:02:56.17,0:02:57.17,Default,,0000,0000,0000,,CSI or Law and Order -
Dialogue: 0,0:02:57.17,0:03:00.19,Default,,0000,0000,0000,,Big judges who give out warrants\Nare sometimes like Oprah:
Dialogue: 0,0:03:00.19,0:03:01.84,Default,,0000,0000,0000,,You get a warrant and You get a warrant
Dialogue: 0,0:03:01.84,0:03:04.00,Default,,0000,0000,0000,,and everybody gets a warrant.
Dialogue: 0,0:03:04.00,0:03:05.78,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:03:05.78,0:03:07.60,Default,,0000,0000,0000,,But at least we still have that
Dialogue: 0,0:03:07.60,0:03:09.38,Default,,0000,0000,0000,,nominal process, that the privacy
Dialogue: 0,0:03:09.38,0:03:11.39,Default,,0000,0000,0000,,is still being protected,
Dialogue: 0,0:03:11.39,0:03:12.91,Default,,0000,0000,0000,,right, there is a reasonableness here.
Dialogue: 0,0:03:12.91,0:03:15.05,Default,,0000,0000,0000,,Well, this guy and his name is Kats,
Dialogue: 0,0:03:15.05,0:03:17.52,Default,,0000,0000,0000,,so you can have all sorts of phonetics --\Nit's spelled with a K.
Dialogue: 0,0:03:17.52,0:03:20.40,Default,,0000,0000,0000,,He had a reasonable expectation
Dialogue: 0,0:03:20.40,0:03:21.78,Default,,0000,0000,0000,,of privacy here. Two types:
Dialogue: 0,0:03:21.78,0:03:23.70,Default,,0000,0000,0000,,It was subjected: meaning
Dialogue: 0,0:03:23.70,0:03:25.53,Default,,0000,0000,0000,,he personally believed that it was private
Dialogue: 0,0:03:25.53,0:03:26.82,Default,,0000,0000,0000,,because he closed the booth behind him.
Dialogue: 0,0:03:26.82,0:03:29.66,Default,,0000,0000,0000,,And then two: objective.
Dialogue: 0,0:03:29.66,0:03:31.29,Default,,0000,0000,0000,,Society as a whole is willing to say,
Dialogue: 0,0:03:31.29,0:03:33.46,Default,,0000,0000,0000,,You know what, yeah, if you are going
Dialogue: 0,0:03:33.46,0:03:36.55,Default,,0000,0000,0000,,into a telephone booth and close the door\Nthat should be private.
Dialogue: 0,0:03:36.55,0:03:39.00,Default,,0000,0000,0000,,Now, what about if we apply this to Facebook?
Dialogue: 0,0:03:39.00,0:03:42.08,Default,,0000,0000,0000,,Right? This is the "not cool bro"\Nversion of privacy.
Dialogue: 0,0:03:42.08,0:03:44.01,Default,,0000,0000,0000,,You just take it one more step.
Dialogue: 0,0:03:44.01,0:03:45.65,Default,,0000,0000,0000,,In the old version of privacy,
Dialogue: 0,0:03:45.65,0:03:48.25,Default,,0000,0000,0000,,it's all about control over
Dialogue: 0,0:03:48.25,0:03:50.39,Default,,0000,0000,0000,,the means of accessing information.
Dialogue: 0,0:03:50.39,0:03:52.67,Default,,0000,0000,0000,,In the new version of privacy,
Dialogue: 0,0:03:52.67,0:03:54.15,Default,,0000,0000,0000,,it's all about control over
Dialogue: 0,0:03:54.15,0:03:57.59,Default,,0000,0000,0000,,who can get the information\Nthat you give it to?
Dialogue: 0,0:03:57.59,0:04:00.21,Default,,0000,0000,0000,,So in the old version of privacy,\Nif I tell someone,
Dialogue: 0,0:04:00.24,0:04:02.57,Default,,0000,0000,0000,,"Hey I got an F on a test."
Dialogue: 0,0:04:02.57,0:04:04.91,Default,,0000,0000,0000,,That person can tell anyone else
Dialogue: 0,0:04:04.91,0:04:06.49,Default,,0000,0000,0000,,and it's not really considered
Dialogue: 0,0:04:06.49,0:04:07.91,Default,,0000,0000,0000,,a violation of privacy.
Dialogue: 0,0:04:07.91,0:04:09.24,Default,,0000,0000,0000,,I didn't keep it private,
Dialogue: 0,0:04:09.24,0:04:11.20,Default,,0000,0000,0000,,because I allowed someone else access.
Dialogue: 0,0:04:11.21,0:04:13.24,Default,,0000,0000,0000,,In the new version of privacy,
Dialogue: 0,0:04:13.24,0:04:16.07,Default,,0000,0000,0000,,when you post something\Nto your Facebook wall,
Dialogue: 0,0:04:16.08,0:04:19.08,Default,,0000,0000,0000,,if you prevented the rest of the world\Nfrom seeing it,
Dialogue: 0,0:04:19.08,0:04:22.26,Default,,0000,0000,0000,,is there an implied understanding to\Nanyone else you've given access to
Dialogue: 0,0:04:22.26,0:04:24.01,Default,,0000,0000,0000,,that they shouldn't re-share it?
Dialogue: 0,0:04:24.01,0:04:27.06,Default,,0000,0000,0000,,Or another example:\NIf you are on Twitter
Dialogue: 0,0:04:27.06,0:04:28.93,Default,,0000,0000,0000,,and you've got a protected Twitter stream
Dialogue: 0,0:04:28.93,0:04:30.30,Default,,0000,0000,0000,,that no one can see
Dialogue: 0,0:04:30.30,0:04:32.93,Default,,0000,0000,0000,,unless they expressly follow you\Nand you allow them.
Dialogue: 0,0:04:32.93,0:04:34.48,Default,,0000,0000,0000,,And someone just sort of re-tweeting
Dialogue: 0,0:04:34.48,0:04:36.04,Default,,0000,0000,0000,,all of your protected tweets.
Dialogue: 0,0:04:36.04,0:04:37.57,Default,,0000,0000,0000,,You would say the exact same thing.
Dialogue: 0,0:04:37.57,0:04:39.29,Default,,0000,0000,0000,,But the understanding would've been:
Dialogue: 0,0:04:39.29,0:04:41.48,Default,,0000,0000,0000,,Wait a minute, I only let you see
Dialogue: 0,0:04:41.48,0:04:42.90,Default,,0000,0000,0000,,my Twitter stream, because
Dialogue: 0,0:04:42.90,0:04:44.78,Default,,0000,0000,0000,,I thought you weren't going to re-tweet it.
Dialogue: 0,0:04:44.78,0:04:48.18,Default,,0000,0000,0000,,You violated some sort of implied understanding\Nwe had.
Dialogue: 0,0:04:48.18,0:04:49.99,Default,,0000,0000,0000,,So, now we have our modern eavesdropper,
Dialogue: 0,0:04:49.99,0:04:52.03,Default,,0000,0000,0000,,who is in your Facebook wall
Dialogue: 0,0:04:52.03,0:04:53.95,Default,,0000,0000,0000,,posting again. So this is
Dialogue: 0,0:04:53.95,0:04:55.87,Default,,0000,0000,0000,,our modern eavesdropper overhearing
Dialogue: 0,0:04:55.87,0:04:58.28,Default,,0000,0000,0000,,in conversation. So how do we get
Dialogue: 0,0:04:58.28,0:05:00.00,Default,,0000,0000,0000,,to a place in which the law
Dialogue: 0,0:05:00.00,0:05:01.68,Default,,0000,0000,0000,,can come up to where we are.
Dialogue: 0,0:05:01.68,0:05:05.51,Default,,0000,0000,0000,,Because we think of this,\Nnew norm, this new idea
Dialogue: 0,0:05:06.16,0:05:08.09,Default,,0000,0000,0000,,you won't re-share something
Dialogue: 0,0:05:08.09,0:05:09.63,Default,,0000,0000,0000,,I only share with you.
Dialogue: 0,0:05:09.63,0:05:11.18,Default,,0000,0000,0000,,How do we get there?
Dialogue: 0,0:05:11.18,0:05:12.72,Default,,0000,0000,0000,,And there is actually an interesting way
Dialogue: 0,0:05:12.72,0:05:16.35,Default,,0000,0000,0000,,and I'll take it back a little bit\Nto give you an example.
Dialogue: 0,0:05:16.35,0:05:17.70,Default,,0000,0000,0000,,When Facebook started out
Dialogue: 0,0:05:17.70,0:05:20.02,Default,,0000,0000,0000,,you had to be a member of a network
Dialogue: 0,0:05:20.02,0:05:22.06,Default,,0000,0000,0000,,to just look at someone's profile.
Dialogue: 0,0:05:22.06,0:05:24.63,Default,,0000,0000,0000,,And I remember having a job,
Dialogue: 0,0:05:24.63,0:05:27.94,Default,,0000,0000,0000,,where someone in HR knew\Nthat I went to Yale
Dialogue: 0,0:05:27.94,0:05:30.23,Default,,0000,0000,0000,,and sent me an e-mail\Nand said:
Dialogue: 0,0:05:30.24,0:05:31.49,Default,,0000,0000,0000,,Brad, we know you went to Yale,
Dialogue: 0,0:05:31.49,0:05:34.96,Default,,0000,0000,0000,,could you log into Facebook\Nand print out a copy
Dialogue: 0,0:05:34.96,0:05:37.25,Default,,0000,0000,0000,,of this applicant's Facebook page?
Dialogue: 0,0:05:37.25,0:05:38.100,Default,,0000,0000,0000,,We'd like to see it.
Dialogue: 0,0:05:38.100,0:05:40.08,Default,,0000,0000,0000,,So, by the way, for those of you
Dialogue: 0,0:05:40.08,0:05:42.58,Default,,0000,0000,0000,,who thought that didn't happen,\Nit was happening in 2004.
Dialogue: 0,0:05:42.58,0:05:44.46,Default,,0000,0000,0000,,So you better believe it's happening now.
Dialogue: 0,0:05:44.46,0:05:48.59,Default,,0000,0000,0000,,That said, I recoiled in like\Nshock and horror.
Dialogue: 0,0:05:48.59,0:05:51.68,Default,,0000,0000,0000,,I was like that would be a violation\Nof that person's privacy.
Dialogue: 0,0:05:51.69,0:05:53.01,Default,,0000,0000,0000,,It would be a betrayal of trust.
Dialogue: 0,0:05:53.01,0:05:56.93,Default,,0000,0000,0000,,But the idea was back then,\Nwhat happened in the Yale network,
Dialogue: 0,0:05:56.93,0:05:58.10,Default,,0000,0000,0000,,stayed in the Yale network.
Dialogue: 0,0:05:58.10,0:05:59.82,Default,,0000,0000,0000,,It's kind of like Vegas. \N(Laughter)
Dialogue: 0,0:05:59.82,0:06:02.92,Default,,0000,0000,0000,,And so, there was a knowledge\Nthat was like,
Dialogue: 0,0:06:02.92,0:06:04.75,Default,,0000,0000,0000,,Hey, not cool, bro!
Dialogue: 0,0:06:04.75,0:06:06.02,Default,,0000,0000,0000,,You knew that you only had access to this.
Dialogue: 0,0:06:06.02,0:06:08.61,Default,,0000,0000,0000,,There was a reciprocal understanding.
Dialogue: 0,0:06:08.61,0:06:11.33,Default,,0000,0000,0000,,You won't tell other people\Nwhat goes on in the Yale network,
Dialogue: 0,0:06:11.33,0:06:13.93,Default,,0000,0000,0000,,and I won't tell other people\Nwhat goes on in the Yale network.
Dialogue: 0,0:06:13.93,0:06:15.12,Default,,0000,0000,0000,,And so, if you think about it
Dialogue: 0,0:06:15.12,0:06:16.70,Default,,0000,0000,0000,,there is an implied commitment
Dialogue: 0,0:06:16.70,0:06:18.20,Default,,0000,0000,0000,,when you join any of these social networks,
Dialogue: 0,0:06:18.20,0:06:20.12,Default,,0000,0000,0000,,that if you are not supposed
Dialogue: 0,0:06:20.12,0:06:22.16,Default,,0000,0000,0000,,to re-share information, you won't.
Dialogue: 0,0:06:22.16,0:06:23.92,Default,,0000,0000,0000,,And there is another area of the law
Dialogue: 0,0:06:23.92,0:06:26.51,Default,,0000,0000,0000,,that actually has really\Nhad this transformation,
Dialogue: 0,0:06:26.51,0:06:29.37,Default,,0000,0000,0000,,where they went from a very formal --\Nyou have to be explicit understandings --
Dialogue: 0,0:06:29.38,0:06:31.09,Default,,0000,0000,0000,,to just anything goes.
Dialogue: 0,0:06:31.09,0:06:32.43,Default,,0000,0000,0000,,And that's products liability.
Dialogue: 0,0:06:32.43,0:06:33.68,Default,,0000,0000,0000,,As crazy as this may sound
Dialogue: 0,0:06:33.68,0:06:35.01,Default,,0000,0000,0000,,there was a time where if you bought
Dialogue: 0,0:06:35.01,0:06:38.64,Default,,0000,0000,0000,,a can of coca-cola and it blew up\Nin your hand as you were drinking it.
Dialogue: 0,0:06:38.64,0:06:40.18,Default,,0000,0000,0000,,The only person you could sue
Dialogue: 0,0:06:40.18,0:06:41.75,Default,,0000,0000,0000,,was the bodega or bodegua,
Dialogue: 0,0:06:41.75,0:06:45.05,Default,,0000,0000,0000,,as the case may be, that you bought it from.
Dialogue: 0,0:06:45.05,0:06:47.83,Default,,0000,0000,0000,,And over time courts sort of didn't like this.
Dialogue: 0,0:06:47.84,0:06:50.29,Default,,0000,0000,0000,,They said, Well, there is an implied contract
Dialogue: 0,0:06:50.29,0:06:52.46,Default,,0000,0000,0000,,between the original manufacturer\Nand each step in the chain
Dialogue: 0,0:06:52.46,0:06:54.06,Default,,0000,0000,0000,,of distributions until to the ultimate consumer
Dialogue: 0,0:06:54.06,0:06:56.73,Default,,0000,0000,0000,,does not need to be\Nin contractual privity
Dialogue: 0,0:06:56.74,0:06:58.08,Default,,0000,0000,0000,,with the original manufacturer.
Dialogue: 0,0:06:58.08,0:07:00.09,Default,,0000,0000,0000,,Which is the fancy way of saying:
Dialogue: 0,0:07:00.10,0:07:01.88,Default,,0000,0000,0000,,We are going to say \Nthat there is an implied contract
Dialogue: 0,0:07:01.88,0:07:03.75,Default,,0000,0000,0000,,that runs all the way\Nthrough all these steps in the middle.
Dialogue: 0,0:07:03.75,0:07:06.18,Default,,0000,0000,0000,,And when you finally buy\Nthat can of coke,
Dialogue: 0,0:07:06.18,0:07:09.23,Default,,0000,0000,0000,,you get an implied contract from Coke.
Dialogue: 0,0:07:09.25,0:07:12.01,Default,,0000,0000,0000,,Finally a court in California said,\NEnough, is enough.
Dialogue: 0,0:07:12.01,0:07:14.17,Default,,0000,0000,0000,,We are done pretending,\Nwe are done making up
Dialogue: 0,0:07:14.18,0:07:15.80,Default,,0000,0000,0000,,these implied contracts.
Dialogue: 0,0:07:15.80,0:07:18.42,Default,,0000,0000,0000,,We are just gonna say\Nstrict liability applies
Dialogue: 0,0:07:18.43,0:07:21.68,Default,,0000,0000,0000,,if you make a product\Nand you put it out in the universe.
Dialogue: 0,0:07:21.68,0:07:23.35,Default,,0000,0000,0000,,You have a reasonable understanding
Dialogue: 0,0:07:23.35,0:07:25.29,Default,,0000,0000,0000,,that if somebody gets hurt\Nby that product
Dialogue: 0,0:07:25.29,0:07:26.66,Default,,0000,0000,0000,,they are going to sue you.
Dialogue: 0,0:07:26.66,0:07:29.47,Default,,0000,0000,0000,,We can do the exact same thing\Nwith privacy.
Dialogue: 0,0:07:29.47,0:07:30.78,Default,,0000,0000,0000,,If you join a social network,
Dialogue: 0,0:07:30.78,0:07:33.26,Default,,0000,0000,0000,,Facebook, Twitter, Google+
Dialogue: 0,0:07:33.26,0:07:36.66,Default,,0000,0000,0000,,and you join that network\Nknowing that there are privacy settings
Dialogue: 0,0:07:36.66,0:07:40.31,Default,,0000,0000,0000,,and knowing that other people\Nare sharing information with you,
Dialogue: 0,0:07:40.33,0:07:44.17,Default,,0000,0000,0000,,but at the same time\Nprohibiting other people
Dialogue: 0,0:07:44.17,0:07:45.75,Default,,0000,0000,0000,,from accessing that information.
Dialogue: 0,0:07:45.75,0:07:49.40,Default,,0000,0000,0000,,It's a violation of whatever\Nyou wanna phrase it as.
Dialogue: 0,0:07:49.40,0:07:51.81,Default,,0000,0000,0000,,Wouldn't that person's\Nexpressed understanding
Dialogue: 0,0:07:51.84,0:07:53.92,Default,,0000,0000,0000,,that they would only share\Nthe information with you
Dialogue: 0,0:07:53.92,0:07:55.42,Default,,0000,0000,0000,,if you didn't re-share it.
Dialogue: 0,0:07:55.42,0:07:58.04,Default,,0000,0000,0000,,Now, we can get there without\Nwaiting, for example,
Dialogue: 0,0:07:58.04,0:08:01.91,Default,,0000,0000,0000,,Facebook could put a little lock\Nor a hash icon on every post
Dialogue: 0,0:08:01.91,0:08:05.06,Default,,0000,0000,0000,,on every element of Facebook\Nthat's been shared with you
Dialogue: 0,0:08:05.07,0:08:07.58,Default,,0000,0000,0000,,that would let you know\Nwhether or not it was public,
Dialogue: 0,0:08:07.58,0:08:09.01,Default,,0000,0000,0000,,whether or not it was OK to re-share.
Dialogue: 0,0:08:09.01,0:08:10.41,Default,,0000,0000,0000,,Twitter already does this.
Dialogue: 0,0:08:10.41,0:08:13.34,Default,,0000,0000,0000,,You can not one click re-tweet\Na protected tweet.
Dialogue: 0,0:08:13.34,0:08:17.65,Default,,0000,0000,0000,,And Craigslist has code-matching that\Nwill actually look at posts
Dialogue: 0,0:08:17.66,0:08:20.39,Default,,0000,0000,0000,,you've previously made\Nand if you're re-posting
Dialogue: 0,0:08:20.39,0:08:21.91,Default,,0000,0000,0000,,similar content it will stop you.
Dialogue: 0,0:08:21.91,0:08:24.41,Default,,0000,0000,0000,,Facebook and Twitter\Ncould do the exact same thing
Dialogue: 0,0:08:24.41,0:08:27.05,Default,,0000,0000,0000,,if they see you trying\Nto use copy and paste
Dialogue: 0,0:08:27.05,0:08:28.57,Default,,0000,0000,0000,,to get around these mechanisms.
Dialogue: 0,0:08:28.57,0:08:30.00,Default,,0000,0000,0000,,The other thing they could do is,
Dialogue: 0,0:08:30.00,0:08:31.42,Default,,0000,0000,0000,,we could amend our terms of service,
Dialogue: 0,0:08:31.42,0:08:33.21,Default,,0000,0000,0000,,we could make an expressed term of service
Dialogue: 0,0:08:33.21,0:08:36.80,Default,,0000,0000,0000,,to re-share information\Nthat is not supposed to be re-shared.
Dialogue: 0,0:08:36.80,0:08:39.35,Default,,0000,0000,0000,,Like on Google+,\Nwhere you can actually click
Dialogue: 0,0:08:39.35,0:08:41.48,Default,,0000,0000,0000,,"Disable re-sharing"\Nand then no one else can.
Dialogue: 0,0:08:41.48,0:08:44.60,Default,,0000,0000,0000,,So there is a sense\Nthat we can get there.
Dialogue: 0,0:08:44.60,0:08:47.98,Default,,0000,0000,0000,,We also can maybe get there in law.
Dialogue: 0,0:08:47.98,0:08:49.79,Default,,0000,0000,0000,,It won't necessarily happen
Dialogue: 0,0:08:49.79,0:08:51.55,Default,,0000,0000,0000,,right away, but in a recent case
Dialogue: 0,0:08:51.55,0:08:53.90,Default,,0000,0000,0000,,the Supreme Court is starting\Nto go there.
Dialogue: 0,0:08:53.90,0:08:56.93,Default,,0000,0000,0000,,In the Jones case,\Nwhich dealt with GPS.
Dialogue: 0,0:08:56.94,0:08:58.82,Default,,0000,0000,0000,,Justice Sotomayor said maybe it's time
Dialogue: 0,0:08:58.82,0:09:02.77,Default,,0000,0000,0000,,that we start to rethink this notion
Dialogue: 0,0:09:02.77,0:09:04.46,Default,,0000,0000,0000,,that if you share something
Dialogue: 0,0:09:04.46,0:09:07.16,Default,,0000,0000,0000,,with one person it is no longer private.
Dialogue: 0,0:09:07.16,0:09:10.57,Default,,0000,0000,0000,,Because our societal expectations\Nhave changed.
Dialogue: 0,0:09:10.58,0:09:13.84,Default,,0000,0000,0000,,We've moved from law to norms.
Dialogue: 0,0:09:13.84,0:09:19.12,Default,,0000,0000,0000,,The norms of not-cool-bro-to-re-share\Nare how we now think about privacy.
Dialogue: 0,0:09:19.13,0:09:21.85,Default,,0000,0000,0000,,And as a result our law\Nis lagging behind a little bit.
Dialogue: 0,0:09:21.85,0:09:24.90,Default,,0000,0000,0000,,And although we are not there yet\Nwith our laws,
Dialogue: 0,0:09:24.90,0:09:27.34,Default,,0000,0000,0000,,we have inter measures\Nwe can use from code.
Dialogue: 0,0:09:27.35,0:09:31.23,Default,,0000,0000,0000,,So the interesting thing\Nto see is where we head
Dialogue: 0,0:09:31.23,0:09:33.53,Default,,0000,0000,0000,,now that we are a society of norms
Dialogue: 0,0:09:33.53,0:09:36.30,Default,,0000,0000,0000,,and when we think about privacy\Nas norm-based.
Dialogue: 0,0:09:37.48,0:09:39.90,Default,,0000,0000,0000,,(Applause)