Have you ever wondered how to download
and share digital content legally?
How do you let people know
that you want them to reuse your own work?
Creative Commons licences can help you do both.
We'll show you how.
Our world's exploded with digital opportunities.
Now we can communicate, share and work together
using the exceptional distribution network
that is the Internet.
Information and content can fly between us
in exciting new ways.
But this is important to know when something is created
say a photo or document or a music track
it is automatically protected by copyright.
Copyright enables people to say who can share
and re-use their creations.
You must always obtain someone's permission before
sharing or re-using their work
even when it is posted online.
But what if a creator wants everyone to use their work
without the hassle of granting permission over and over.
This is where Creative Commons can help.
Creative Commons provides licensing tools
that are free to use.
You can apply a license to your work
which refines your copyright
and streamlines how you give permission.
Zack downloads photo called CC Kiwi
that he wants to use in a science project.
He can do that without asking Kiri, the photographer, first,
because she has already given permission
with the Creative Commons license.
Kiri's licence is legally robust
but easily for Zack to understand.
She has told the world, including Zack,
that they can use CC Kiwi
as long as they acknowledge her
as original photographer.
There are more rules Kiri could have included.
Creative Commons licences are made up
of licence elements. You can think of them as rules.
And each have their own special symbol.
This is Attribution.
It means that Zack must acknowledge Kiri
when he publishes his science project containing her photo.
This is Non commercial.
It means no one else but Kiri is permitted to
make money from CC Kiwi.
Tim wants to print the photo on T-shirts
and distribute them to friends.
He can do this but he must not sell them.
This is No Derivatives
and it means that Kiri hasn't given permission to
change her photo.
Kate can use CC Kiwi on her design blog,
but will need to ask Kiri before retouching or
mixing up the image.
This is Share alike.
It means new creations that use CC Kiwi need to
carry the same licence.
Jack incorporates his own remix of CC Kiwi
in his video installation but
he must share the work under the same terms Kiri has.
Each Creative Commons licence gives permission to share
and includes the attribution rule.
So people who find your Creative Commons licensed work
are automatically allowed
to share it but are required to
acknowledge you if they do.
The other three licence elements are optional
and you can choose which one to add if any.
Here are the 6 combinations that make up CC licenses.
The difference between them is how many rules apply
when someone wishes to use your work.
The Attribution licence allows reusers the most freedom
and the Attribution - Non commercial - No-derivatives
licence allows the least freedom.
The Attribution and Attribution - Share alike license
are sometimes refer to
as Free Cultural Works approved licences.
These three licences restrict commercial use of the work.
And these two licences do not give permission for
adapting or remixing.
These two licences require new works
to be licenced under the same terms.
To choose and apply one of these licences and
to view the terms in more details
visit us at creativecommons.org.nz
or you can answer some questions to help you decide
which license best suits your needs at
creativecommons.org/choose.
There are some good ways to find other people's
CC licensed work online.
You can use a search filter by going to CC website.
Why not try the Jamendo website for music,
Flickr for images or
Digital NZ for New Zealand content.
Using Creative Commons licences
could help your creations reach more people.
Maybe you want to connect with others across the globe
and take turns at improving a report
or maybe you just want to have fun
remixing someone else's work.
Whatever reason you have to share your work
you will find there are scientists, educators,
companies and public agencies
who are using Creative Commons.
By opening up permission just imagine
how much we can achieve.
Collaborating on what we hold in common,
being open about big decisions
and finding solutions in the spaces between us.
Let's work together confidently and legally.
It is good to share with Creative Commons.