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How to TEDx Brand

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TED is a nonprofit devoted
to ideas worth spreading.

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It started out in 1984 as a conference
bringing together people from three worlds:

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Technology,

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Entertainment,

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Design.

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This is TED logo.

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Created in the spirit of TED's Mission,
“Ideas Worth Spreading”,

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the TEDx program
is designed to give communities,

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organizations

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and individuals

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the opportunity to stimulate dialogue
through TED–like experiences at the local level.

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This is TEDx logo.

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You can't use TED or TEDx logo
in your event.

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You must use your own event's official,
unique TEDx brand identity.

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Your event logotype
should look like this one.

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“Placename” should be replaced
with your licensee event name.

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The TEDx logo is unique artwork
that has been created to brand

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and market all TEDx events.

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Make sure to use
the correct typeface and colours.

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You can use this logo creator
to be sure to get it right.

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This rule applies to all TEDx events type,

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adding the correspondent word
to “Placename”.

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For example: TEDxYouth@Placename,

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TEDxPlacenameSalon,

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TEDxPlacenameCinema,

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TEDxPlacenameWomen,

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TEDxPlacenameED.

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Do not set the place name in all caps,
or change its size.

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Do not change the colour of TEDx,
the place name,

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or the “x” in the tagline.

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Do not invent or create your own brand!

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Do not place your TEDx event's logo
on other colours,

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or on photographic, patterned

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or illustrative backgrounds.

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When you use your TEDx event's logo,
it must be accompanied by the tagline

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“x=independently organized TED event”.

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Your event's TEDx logo must appear
on your website.

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On social networks like Twitter, Facebook,
YouTube, Google+, Flickr...

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Of course, on your stage design.

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In your booklet program.

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Do all sorts of things for your event
with your logo, like: T-shirts, bags, banners,

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cards, food, flyers, tags,
bottles, stages, games,

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pins, books, pens, decorations
and everything you can imagine!

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Have fun.

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For more How to TEDx videos,
please visit www.ted.com/tedx

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This video is produced by
diseniamar™graphic and media studio.

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Please visit www.diseniamar.com.ar