WEBVTT

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Those who use social media professionally

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are often under considerable pressure
to accurately and authoritatively

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demonstrate the ROI 
of their social media activities.

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Social Media Managers may need to pull 
analytics data from several sources

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and deliver them 
to multiple stakeholders,

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each with their own distinct priorities,
KPIs, and timelines.

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Hootsuite Boards was designed 
to make the time-consuming

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and complicated process 
of analytics reporting

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as easy as possible.

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A Board is a fully 
customizable collection

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of real-time analytics.

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Unlike an analytics report,  
which is a static snapshot of information,

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a Board is a continuously 
updated display of data.

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Each Board has a flexible, 
interactive interface

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that lets you drag-and-drop 
an unlimited number of “widgets”, 


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which are individual displays 
of a specific metric.

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Like widgets, the number 
of Boards you can create

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with Hootsuite Analytics is unlimited.

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Once you’ve created your Boards, 
the complicated task of reporting

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is essentially on autopilot-
anyone who needs the data

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can have immediate access to it.

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When getting started with Boards, 
you have the option

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of using existing Templates, 
which help you get up and running quickly,

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OR Custom Boards, which you can customize
to include the exact widgets you want.

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Templates are preset collections of 
metrics, organized by network;

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they are especially handy 
if you’re still figuring out

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what analytics are best to monitor.

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Pre-built Templates can 
collect analytics in three areas:

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‘Publishing’, or how your content 
is performing,

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‘Audience’, which gives you insight 
into your fanbase,

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and Engagement, 
which accounts for actions

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taken on your posted content.

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Templates are fully customizable 
with just a few clicks.

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This means that you can add 
or delete widget, change date ranges,

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change up the networks being analyzed,

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or even switch up the arrangement 
of widgets within the Board.

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Data can also be displayed 
in a variety of “visualizations”,

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like Line Charts,Tables, or Treemaps.

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This is useful 
for better spotting trends,

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or matching your social analytics 
to existing reporting formats.

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Custom Boards, on the other hand, 
are intended for those

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who have a solid idea of the metrics 
they need to monitor.

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A Custom Board lets users start 
with a blank slate,

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and manually add the metrics they need.

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These type of Boards are 
especially useful for creating

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different sets of analytics data 
for different stakeholder groups,

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each with their own specific needs.

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Say you’re a social media manager 
who needs to supply performance metrics

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to company directors, 
the social media team,

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and the content team.

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For Directors, you might create 
a Custom Board

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highlighting executive level metrics 
in areas like channel health,

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traffic driven, and brand conversation.

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For the social media team, 
you might create a Board

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with finer-grained, actionable insights,

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that will help you optimize
your team’s social media efforts.

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For example, engagement 
on posted tweets, published tweets,

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or brand conversation by country.

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For the content team, you might create 
a Custom Board

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with widgets displaying 
how the content they are producing

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is resonating with the target audience.

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So, you might include things
like total clicks, clicks by country,

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or reaction topics.

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Because Boards are unlimited, 
you can experiment

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as much as you want 
until you strike on a configuration

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that works for your specific situation.

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To get started with Boards, 
simply click on the Boards tab

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under Analytics 
in your Hootsuite Dashboard.