1
00:00:03,490 --> 00:00:06,000
Those who use social media professionally

2
00:00:06,000 --> 00:00:09,890
are often under considerable pressure
to accurately and authoritatively

3
00:00:09,890 --> 00:00:13,080
demonstrate the ROI 
of their social media activities.

4
00:00:13,396 --> 00:00:17,396
Social Media Managers may need to pull 
analytics data from several sources

5
00:00:17,396 --> 00:00:19,716
and deliver them 
to multiple stakeholders,

6
00:00:19,716 --> 00:00:23,116
each with their own distinct priorities,
KPIs, and timelines.

7
00:00:23,557 --> 00:00:26,117
Hootsuite Boards was designed 
to make the time-consuming

8
00:00:26,117 --> 00:00:28,491
and complicated process 
of analytics reporting

9
00:00:28,491 --> 00:00:30,311
as easy as possible.

10
00:00:30,311 --> 00:00:33,024
A Board is a fully 
customizable collection

11
00:00:33,024 --> 00:00:34,754
of real-time analytics.

12
00:00:34,754 --> 00:00:38,754
Unlike an analytics report,  
which is a static snapshot of information,

13
00:00:38,900 --> 00:00:42,220
a Board is a continuously 
updated display of data.

14
00:00:42,282 --> 00:00:45,362
Each Board has a flexible, 
interactive interface

15
00:00:45,362 --> 00:00:48,682
that lets you drag-and-drop 
an unlimited number of “widgets”, 


16
00:00:48,682 --> 00:00:51,782
which are individual displays 
of a specific metric.

17
00:00:51,894 --> 00:00:54,184
Like widgets, the number 
of Boards you can create

18
00:00:54,184 --> 00:00:56,774
with Hootsuite Analytics is unlimited.

19
00:00:56,774 --> 00:01:00,234
Once you’ve created your Boards, 
the complicated task of reporting

20
00:01:00,234 --> 00:01:03,624
is essentially on autopilot-
anyone who needs the data

21
00:01:03,624 --> 00:01:05,704
can have immediate access to it.

22
00:01:05,704 --> 00:01:08,294
When getting started with Boards, 
you have the option

23
00:01:08,294 --> 00:01:11,794
of using existing Templates, 
which help you get up and running quickly,

24
00:01:11,794 --> 00:01:16,244
OR Custom Boards, which you can customize
to include the exact widgets you want.

25
00:01:16,481 --> 00:01:20,481
Templates are preset collections of 
metrics, organized by network;

26
00:01:20,481 --> 00:01:22,861
they are especially handy 
if you’re still figuring out

27
00:01:22,861 --> 00:01:25,251
what analytics are best to monitor.

28
00:01:25,251 --> 00:01:29,001
Pre-built Templates can 
collect analytics in three areas:

29
00:01:29,001 --> 00:01:31,771
‘Publishing’, or how your content 
is performing,

30
00:01:31,771 --> 00:01:34,891
‘Audience’, which gives you insight 
into your fanbase,

31
00:01:34,891 --> 00:01:37,191
and Engagement, 
which accounts for actions

32
00:01:37,191 --> 00:01:39,251
taken on your posted content.

33
00:01:39,251 --> 00:01:42,481
Templates are fully customizable 
with just a few clicks.

34
00:01:42,849 --> 00:01:46,659
This means that you can add 
or delete widget, change date ranges,

35
00:01:46,659 --> 00:01:48,529
change up the networks being analyzed,

36
00:01:48,529 --> 00:01:51,549
or even switch up the arrangement 
of widgets within the Board.

37
00:01:51,569 --> 00:01:55,079
Data can also be displayed 
in a variety of “visualizations”,

38
00:01:55,079 --> 00:01:58,429
like Line Charts,Tables, or Treemaps.

39
00:01:58,429 --> 00:02:00,899
This is useful 
for better spotting trends,

40
00:02:00,899 --> 00:02:04,489
or matching your social analytics 
to existing reporting formats.

41
00:02:04,489 --> 00:02:07,529
Custom Boards, on the other hand, 
are intended for those

42
00:02:07,529 --> 00:02:10,549
who have a solid idea of the metrics 
they need to monitor.

43
00:02:10,549 --> 00:02:13,719
A Custom Board lets users start 
with a blank slate,

44
00:02:13,719 --> 00:02:16,449
and manually add the metrics they need.

45
00:02:16,449 --> 00:02:19,269
These type of Boards are 
especially useful for creating

46
00:02:19,269 --> 00:02:22,759
different sets of analytics data 
for different stakeholder groups,

47
00:02:22,759 --> 00:02:25,099
each with their own specific needs.

48
00:02:25,099 --> 00:02:28,679
Say you’re a social media manager 
who needs to supply performance metrics

49
00:02:28,679 --> 00:02:31,268
to company directors, 
the social media team,

50
00:02:31,268 --> 00:02:32,718
and the content team.

51
00:02:32,718 --> 00:02:34,938
For Directors, you might create 
a Custom Board

52
00:02:34,938 --> 00:02:38,168
highlighting executive level metrics 
in areas like channel health,

53
00:02:38,168 --> 00:02:41,128
traffic driven, and brand conversation.

54
00:02:41,128 --> 00:02:43,648
For the social media team, 
you might create a Board

55
00:02:43,648 --> 00:02:46,058
with finer-grained, actionable insights,

56
00:02:46,058 --> 00:02:49,288
that will help you optimize
your team’s social media efforts.

57
00:02:49,288 --> 00:02:53,288
For example, engagement 
on posted tweets, published tweets,

58
00:02:53,288 --> 00:02:55,138
or brand conversation by country.

59
00:02:55,138 --> 00:02:57,858
For the content team, you might create 
a Custom Board

60
00:02:57,858 --> 00:03:01,138
with widgets displaying 
how the content they are producing

61
00:03:01,138 --> 00:03:02,968
is resonating with the target audience.

62
00:03:02,968 --> 00:03:06,138
So, you might include things
like total clicks, clicks by country,

63
00:03:06,138 --> 00:03:07,858
or reaction topics.

64
00:03:07,858 --> 00:03:10,428
Because Boards are unlimited, 
you can experiment

65
00:03:10,428 --> 00:03:13,378
as much as you want 
until you strike on a configuration

66
00:03:13,378 --> 00:03:15,468
that works for your specific situation.

67
00:03:15,468 --> 00:03:18,618
To get started with Boards, 
simply click on the Boards tab

68
00:03:18,618 --> 00:03:21,348
under Analytics 
in your Hootsuite Dashboard.