[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:01.07,0:00:03.79,Default,,0000,0000,0000,,So wouldn't it be amazing if our phones
Dialogue: 0,0:00:03.79,0:00:06.19,Default,,0000,0000,0000,,could see the world in the same way that we do,
Dialogue: 0,0:00:06.19,0:00:08.11,Default,,0000,0000,0000,,as we're walking around being able
Dialogue: 0,0:00:08.11,0:00:10.31,Default,,0000,0000,0000,,to point a phone at anything,
Dialogue: 0,0:00:10.31,0:00:12.41,Default,,0000,0000,0000,,and then have it actually recognize images and objects
Dialogue: 0,0:00:12.41,0:00:15.18,Default,,0000,0000,0000,,like the human brain, and then be able to pull in information
Dialogue: 0,0:00:15.18,0:00:18.18,Default,,0000,0000,0000,,from an almost infinite library of knowledge
Dialogue: 0,0:00:18.18,0:00:20.29,Default,,0000,0000,0000,,and experiences and ideas.
Dialogue: 0,0:00:20.29,0:00:22.38,Default,,0000,0000,0000,,Well, traditionally that was seen as science fiction,
Dialogue: 0,0:00:22.38,0:00:23.53,Default,,0000,0000,0000,,but now we've moved to a world
Dialogue: 0,0:00:23.53,0:00:25.86,Default,,0000,0000,0000,,where actually this has become possible.
Dialogue: 0,0:00:25.86,0:00:28.45,Default,,0000,0000,0000,,So the best way of explaining it is to just show it.
Dialogue: 0,0:00:28.45,0:00:30.06,Default,,0000,0000,0000,,What you can see over here is Tamara,
Dialogue: 0,0:00:30.06,0:00:31.87,Default,,0000,0000,0000,,who is holding my phone that's now plugged in.
Dialogue: 0,0:00:31.87,0:00:33.81,Default,,0000,0000,0000,,So let me start with this.
Dialogue: 0,0:00:33.81,0:00:35.38,Default,,0000,0000,0000,,What we have here is a painting
Dialogue: 0,0:00:35.38,0:00:37.63,Default,,0000,0000,0000,,of the great poet Rabbie Burns,
Dialogue: 0,0:00:37.63,0:00:39.45,Default,,0000,0000,0000,,and it's just a normal image,
Dialogue: 0,0:00:39.45,0:00:41.84,Default,,0000,0000,0000,,but if we now switch inputs over to the phone,
Dialogue: 0,0:00:41.84,0:00:44.07,Default,,0000,0000,0000,,running our technology, you can see
Dialogue: 0,0:00:44.07,0:00:46.41,Default,,0000,0000,0000,,effectively what Tamara's seeing on the screen,
Dialogue: 0,0:00:46.41,0:00:47.96,Default,,0000,0000,0000,,and when she points at this image,
Dialogue: 0,0:00:47.96,0:00:50.18,Default,,0000,0000,0000,,something magical happens.
Dialogue: 0,0:00:50.18,0:00:54.54,Default,,0000,0000,0000,,(Laughter) (Bagpipes)
Dialogue: 0,0:00:54.54,0:00:57.15,Default,,0000,0000,0000,,(Bagpipes) (Applause)
Dialogue: 0,0:00:57.15,0:01:04.03,Default,,0000,0000,0000,,(Bagpipes)
Dialogue: 0,0:01:04.04,0:01:05.83,Default,,0000,0000,0000,,Voice: Now simmer blinks on flowery braes ...
Dialogue: 0,0:01:05.83,0:01:07.45,Default,,0000,0000,0000,,Matt Mills: Now, what's great about this is,
Dialogue: 0,0:01:07.45,0:01:09.26,Default,,0000,0000,0000,,there's no trickery here.
Dialogue: 0,0:01:09.26,0:01:11.90,Default,,0000,0000,0000,,There's nothing done to this image.
Dialogue: 0,0:01:11.90,0:01:14.92,Default,,0000,0000,0000,,And what's great about this is the technology's
Dialogue: 0,0:01:14.92,0:01:17.50,Default,,0000,0000,0000,,actually allowing the phone to start to see and understand
Dialogue: 0,0:01:17.50,0:01:19.63,Default,,0000,0000,0000,,much like how the human brain does.
Dialogue: 0,0:01:19.63,0:01:22.13,Default,,0000,0000,0000,,Not only that, but as I move the object around,
Dialogue: 0,0:01:22.13,0:01:28.17,Default,,0000,0000,0000,,it's going to track it and overlay that content seamlessly.
Dialogue: 0,0:01:28.17,0:01:30.21,Default,,0000,0000,0000,,Again, the thing that's incredible about this is
Dialogue: 0,0:01:30.21,0:01:32.39,Default,,0000,0000,0000,,this is how advanced these devices have become.
Dialogue: 0,0:01:32.39,0:01:34.52,Default,,0000,0000,0000,,All the processing to do that was actually done
Dialogue: 0,0:01:34.52,0:01:36.99,Default,,0000,0000,0000,,on the device itself.
Dialogue: 0,0:01:36.99,0:01:39.04,Default,,0000,0000,0000,,Now, this has applications everywhere,
Dialogue: 0,0:01:39.04,0:01:42.75,Default,,0000,0000,0000,,whether in things like art in museums, like you just saw,
Dialogue: 0,0:01:42.75,0:01:46.01,Default,,0000,0000,0000,,or in the world of, say, advertising, or print journalism.
Dialogue: 0,0:01:46.01,0:01:49.41,Default,,0000,0000,0000,,So a newspaper becomes out of date as soon as it's printed.
Dialogue: 0,0:01:49.41,0:01:51.40,Default,,0000,0000,0000,,And here is this morning's newspaper,
Dialogue: 0,0:01:51.40,0:01:53.58,Default,,0000,0000,0000,,and we have some Wimbledon news, which is great.
Dialogue: 0,0:01:53.58,0:01:56.54,Default,,0000,0000,0000,,Now what we can do is point at the front of the newspaper
Dialogue: 0,0:01:56.54,0:01:58.64,Default,,0000,0000,0000,,and immediately get the bulletin.
Dialogue: 0,0:01:58.64,0:02:01.87,Default,,0000,0000,0000,,Voice: ... To the grass, and it's very important that you adapt
Dialogue: 0,0:02:01.87,0:02:04.27,Default,,0000,0000,0000,,and you, you have to be flexible, you have to be willing
Dialogue: 0,0:02:04.27,0:02:06.79,Default,,0000,0000,0000,,to change direction at a split second,
Dialogue: 0,0:02:06.79,0:02:09.77,Default,,0000,0000,0000,,and she does all that. She's won this title.
Dialogue: 0,0:02:09.77,0:02:12.96,Default,,0000,0000,0000,,MM: And that linking of the digital content
Dialogue: 0,0:02:12.96,0:02:15.38,Default,,0000,0000,0000,,to something that's physical is what we call an aura, and
Dialogue: 0,0:02:15.38,0:02:17.75,Default,,0000,0000,0000,,I'll be using that term a little bit as we go through the talk.
Dialogue: 0,0:02:17.75,0:02:21.04,Default,,0000,0000,0000,,So, what's great about this is it isn't just a faster,
Dialogue: 0,0:02:21.04,0:02:23.86,Default,,0000,0000,0000,,more convenient way to get information in the real world,
Dialogue: 0,0:02:23.86,0:02:26.38,Default,,0000,0000,0000,,but there are times when actually using this medium
Dialogue: 0,0:02:26.38,0:02:28.72,Default,,0000,0000,0000,,allows you to be able to display information in a way
Dialogue: 0,0:02:28.72,0:02:30.83,Default,,0000,0000,0000,,that was never before possible.
Dialogue: 0,0:02:30.83,0:02:33.67,Default,,0000,0000,0000,,So what I have here is a wireless router.
Dialogue: 0,0:02:33.67,0:02:36.93,Default,,0000,0000,0000,,My American colleagues have told me I've got to call it a router,
Dialogue: 0,0:02:36.93,0:02:38.75,Default,,0000,0000,0000,,so that everyone here understands — (Laughter) —
Dialogue: 0,0:02:38.75,0:02:42.20,Default,,0000,0000,0000,,but nonetheless, here is the device.
Dialogue: 0,0:02:42.20,0:02:45.27,Default,,0000,0000,0000,,So now what I can do is, rather than getting the instructions
Dialogue: 0,0:02:45.27,0:02:47.88,Default,,0000,0000,0000,,for the device online, I can simply point at it,
Dialogue: 0,0:02:47.88,0:02:52.45,Default,,0000,0000,0000,,the device is recognized, and then --
Dialogue: 0,0:02:52.45,0:02:55.56,Default,,0000,0000,0000,,Voice: Begin by plugging in the grey ADSL cable.
Dialogue: 0,0:02:55.56,0:03:01.03,Default,,0000,0000,0000,,Then connect the power. Finally, the yellow ethernet cable.
Dialogue: 0,0:03:01.03,0:03:04.39,Default,,0000,0000,0000,,Congratulations. You have now completed setup.
Dialogue: 0,0:03:04.39,0:03:06.55,Default,,0000,0000,0000,,(Laughter) MM: Awesome. Thank you.
Dialogue: 0,0:03:06.55,0:03:09.66,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:03:09.66,0:03:12.64,Default,,0000,0000,0000,,The incredible work that made that possible was done
Dialogue: 0,0:03:12.64,0:03:15.48,Default,,0000,0000,0000,,here in the U.K. by scientists at Cambridge,
Dialogue: 0,0:03:15.48,0:03:17.26,Default,,0000,0000,0000,,and they work in our offices,
Dialogue: 0,0:03:17.26,0:03:18.79,Default,,0000,0000,0000,,and I've got a lovely picture of them here.
Dialogue: 0,0:03:18.79,0:03:20.55,Default,,0000,0000,0000,,They couldn't all be on stage, but we're going to
Dialogue: 0,0:03:20.55,0:03:24.25,Default,,0000,0000,0000,,bring their aura to the stage, so here they are.
Dialogue: 0,0:03:27.96,0:03:29.88,Default,,0000,0000,0000,,They're not very animated. (Laughter)
Dialogue: 0,0:03:29.88,0:03:34.15,Default,,0000,0000,0000,,This was the fourth take, I'm told. (Laughter)
Dialogue: 0,0:03:34.15,0:03:37.61,Default,,0000,0000,0000,,Okay. So, as we're talking about Cambridge,
Dialogue: 0,0:03:37.61,0:03:39.97,Default,,0000,0000,0000,,let's now move on to technical advancements,
Dialogue: 0,0:03:39.97,0:03:42.14,Default,,0000,0000,0000,,because since we started putting this technology
Dialogue: 0,0:03:42.14,0:03:46.26,Default,,0000,0000,0000,,on mobile phones less than 12 months ago,
Dialogue: 0,0:03:46.26,0:03:48.31,Default,,0000,0000,0000,,the speed and the processing in these devices
Dialogue: 0,0:03:48.31,0:03:50.71,Default,,0000,0000,0000,,has grown at a really phenomenal rate,
Dialogue: 0,0:03:50.71,0:03:52.96,Default,,0000,0000,0000,,and that means that I can now take cinema-quality
Dialogue: 0,0:03:52.96,0:03:56.17,Default,,0000,0000,0000,,3D models and place them in the world around me,
Dialogue: 0,0:03:56.17,0:03:58.36,Default,,0000,0000,0000,,so I have one over here.
Dialogue: 0,0:03:58.36,0:04:02.04,Default,,0000,0000,0000,,Tamara, would you like to jump in?
Dialogue: 0,0:04:03.76,0:04:06.59,Default,,0000,0000,0000,,(Music)
Dialogue: 0,0:04:06.59,0:04:11.60,Default,,0000,0000,0000,,(Dinosaur roaring) (Laughter)
Dialogue: 0,0:04:11.60,0:04:13.78,Default,,0000,0000,0000,,MM: I should leap in.
Dialogue: 0,0:04:13.78,0:04:17.56,Default,,0000,0000,0000,,(Music) (Dinosaur roaring)
Dialogue: 0,0:04:17.56,0:04:22.70,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:04:22.70,0:04:25.14,Default,,0000,0000,0000,,So then, after the fun, comes the more emotional side
Dialogue: 0,0:04:25.14,0:04:27.60,Default,,0000,0000,0000,,of what we do, because effectively, this technology
Dialogue: 0,0:04:27.60,0:04:29.99,Default,,0000,0000,0000,,allows you to see the world through someone's eyes,
Dialogue: 0,0:04:29.99,0:04:32.90,Default,,0000,0000,0000,,and for that person to be able to take a moment in time
Dialogue: 0,0:04:32.90,0:04:36.04,Default,,0000,0000,0000,,and effectively store it and tag it to something physical
Dialogue: 0,0:04:36.04,0:04:38.02,Default,,0000,0000,0000,,that exists in the real world.
Dialogue: 0,0:04:38.02,0:04:40.54,Default,,0000,0000,0000,,What's great about this is, the tools to do this are free.
Dialogue: 0,0:04:40.54,0:04:43.66,Default,,0000,0000,0000,,They're open, they're available to everyone within our application,
Dialogue: 0,0:04:43.66,0:04:47.35,Default,,0000,0000,0000,,and educators have really got on board with the classrooms.
Dialogue: 0,0:04:47.35,0:04:49.72,Default,,0000,0000,0000,,So we have teachers who've tagged up textbooks,
Dialogue: 0,0:04:49.72,0:04:51.76,Default,,0000,0000,0000,,teachers who've tagged up school classrooms,
Dialogue: 0,0:04:51.76,0:04:53.93,Default,,0000,0000,0000,,and a great example of this is a school in the U.K.
Dialogue: 0,0:04:53.93,0:04:56.94,Default,,0000,0000,0000,,I have a picture here from a video, and we're now going to play it.
Dialogue: 0,0:04:58.37,0:05:06.11,Default,,0000,0000,0000,,Teacher: See what happens. (Children talking) Keep going.
Dialogue: 0,0:05:06.11,0:05:10.02,Default,,0000,0000,0000,,Child: TV. (Children react)
Dialogue: 0,0:05:10.02,0:05:11.40,Default,,0000,0000,0000,,Child: Oh my God.
Dialogue: 0,0:05:11.40,0:05:13.96,Default,,0000,0000,0000,,Teacher: Now move it either side. See what happens.
Dialogue: 0,0:05:13.96,0:05:17.37,Default,,0000,0000,0000,,Move away from it and come back to it.
Dialogue: 0,0:05:17.37,0:05:20.52,Default,,0000,0000,0000,,Child: Oh, that is so cool.
Dialogue: 0,0:05:20.52,0:05:23.40,Default,,0000,0000,0000,,Teacher: And then, have you got it again?
Dialogue: 0,0:05:23.40,0:05:27.81,Default,,0000,0000,0000,,Child: Oh my God! How did you do that?
Dialogue: 0,0:05:27.81,0:05:30.54,Default,,0000,0000,0000,,Second child: It's magic.
Dialogue: 0,0:05:30.54,0:05:34.12,Default,,0000,0000,0000,,(Laughter) MM: (Laughs) So, it's not magic.
Dialogue: 0,0:05:34.12,0:05:35.88,Default,,0000,0000,0000,,It's available for everyone to do,
Dialogue: 0,0:05:35.88,0:05:37.77,Default,,0000,0000,0000,,and actually I'm going to show you how easy it is to do
Dialogue: 0,0:05:37.77,0:05:39.06,Default,,0000,0000,0000,,by doing one right now.
Dialogue: 0,0:05:39.06,0:05:41.81,Default,,0000,0000,0000,,So, as sort of — I'm told it's called a stadium wave,
Dialogue: 0,0:05:41.81,0:05:43.13,Default,,0000,0000,0000,,so we're going to start from this side of the room
Dialogue: 0,0:05:43.13,0:05:45.08,Default,,0000,0000,0000,,on the count of three, and go over to here.
Dialogue: 0,0:05:45.08,0:05:46.46,Default,,0000,0000,0000,,Tamara, are you recording?
Dialogue: 0,0:05:46.46,0:05:48.35,Default,,0000,0000,0000,,Okay, so are you all ready?
Dialogue: 0,0:05:48.35,0:05:50.55,Default,,0000,0000,0000,,One, two, three. Go!
Dialogue: 0,0:05:50.55,0:05:54.17,Default,,0000,0000,0000,,Audience: Whooooooo!
Dialogue: 0,0:05:54.17,0:05:57.60,Default,,0000,0000,0000,,MM: Fellows are really good at that. (Laughs) (Laughter)
Dialogue: 0,0:05:57.60,0:05:59.30,Default,,0000,0000,0000,,Okay. Now we're going to switch back
Dialogue: 0,0:05:59.30,0:06:01.12,Default,,0000,0000,0000,,into the Aurasma application,
Dialogue: 0,0:06:01.12,0:06:04.51,Default,,0000,0000,0000,,and what Tamara's going to do is tag that video that we just
Dialogue: 0,0:06:04.51,0:06:10.55,Default,,0000,0000,0000,,took onto my badge, so that I can remember it forever.
Dialogue: 0,0:06:10.55,0:06:13.85,Default,,0000,0000,0000,,Now, we have lots of people who are doing this already,
Dialogue: 0,0:06:13.85,0:06:16.11,Default,,0000,0000,0000,,and we've talked a little bit about the educational side.
Dialogue: 0,0:06:16.11,0:06:18.26,Default,,0000,0000,0000,,On the emotional side, we have people who've
Dialogue: 0,0:06:18.26,0:06:21.33,Default,,0000,0000,0000,,done things like send postcards and Christmas cards
Dialogue: 0,0:06:21.33,0:06:24.56,Default,,0000,0000,0000,,back to their family with little messages on them.
Dialogue: 0,0:06:24.56,0:06:26.79,Default,,0000,0000,0000,,We have people who have, for example,
Dialogue: 0,0:06:26.79,0:06:28.84,Default,,0000,0000,0000,,taken the inside of the engine bay of an old car
Dialogue: 0,0:06:28.84,0:06:31.31,Default,,0000,0000,0000,,and tagged up different components within an engine,
Dialogue: 0,0:06:31.31,0:06:33.59,Default,,0000,0000,0000,,so that if you're stuck and you want to find out more,
Dialogue: 0,0:06:33.59,0:06:36.15,Default,,0000,0000,0000,,you can point and discover the information.
Dialogue: 0,0:06:36.15,0:06:39.22,Default,,0000,0000,0000,,We're all very, very familiar with the Internet.
Dialogue: 0,0:06:39.22,0:06:42.07,Default,,0000,0000,0000,,In the last 20 years, it's really
Dialogue: 0,0:06:42.07,0:06:43.96,Default,,0000,0000,0000,,changed the way that we live and work,
Dialogue: 0,0:06:43.96,0:06:46.100,Default,,0000,0000,0000,,and the way that we see the world, and what's great is,
Dialogue: 0,0:06:46.100,0:06:49.31,Default,,0000,0000,0000,,we sort of think this is the next paradigm shift,
Dialogue: 0,0:06:49.31,0:06:52.72,Default,,0000,0000,0000,,because now we can literally take the content
Dialogue: 0,0:06:52.72,0:06:55.91,Default,,0000,0000,0000,,that we share, we discover, and that we enjoy
Dialogue: 0,0:06:55.91,0:06:58.28,Default,,0000,0000,0000,,and make it a part of the world around us.
Dialogue: 0,0:06:58.28,0:07:00.11,Default,,0000,0000,0000,,It's completely free to download this application.
Dialogue: 0,0:07:00.11,0:07:02.84,Default,,0000,0000,0000,,If you have a good Wi-Fi connection or 3G,
Dialogue: 0,0:07:02.84,0:07:04.11,Default,,0000,0000,0000,,this process is very, very quick.
Dialogue: 0,0:07:04.11,0:07:06.02,Default,,0000,0000,0000,,Oh, there we are. We can save it now.
Dialogue: 0,0:07:06.02,0:07:08.26,Default,,0000,0000,0000,,It's just going to do a tiny bit of processing
Dialogue: 0,0:07:08.26,0:07:10.38,Default,,0000,0000,0000,,to convert that image that we just took
Dialogue: 0,0:07:10.38,0:07:12.28,Default,,0000,0000,0000,,into a sort of digital fingerprint,
Dialogue: 0,0:07:12.28,0:07:14.32,Default,,0000,0000,0000,,and the great thing is, if you're a professional user,
Dialogue: 0,0:07:14.32,0:07:16.100,Default,,0000,0000,0000,,-- so, a newspaper -- the tools are pretty much identical
Dialogue: 0,0:07:16.100,0:07:19.49,Default,,0000,0000,0000,,to what we've just used to create this demonstration.
Dialogue: 0,0:07:19.49,0:07:21.20,Default,,0000,0000,0000,,The only difference is that you've got the ability
Dialogue: 0,0:07:21.20,0:07:23.88,Default,,0000,0000,0000,,to add in links and slightly more content. Are you now ready?
Dialogue: 0,0:07:23.88,0:07:24.93,Default,,0000,0000,0000,,Tamara Roukaerts: We're ready to go.
Dialogue: 0,0:07:24.93,0:07:27.14,Default,,0000,0000,0000,,MM: Okay. So, I'm told we're ready, which means
Dialogue: 0,0:07:27.14,0:07:29.56,Default,,0000,0000,0000,,we can now point at the image, and there you all are.
Dialogue: 0,0:07:29.56,0:07:35.95,Default,,0000,0000,0000,,MM on video: One, two, three. Go!
Dialogue: 0,0:07:35.95,0:07:38.30,Default,,0000,0000,0000,,MM: Well done. We've been Aurasma. Thank you.
Dialogue: 0,0:07:38.30,0:07:43.93,Default,,0000,0000,0000,,(Applause)