[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:01.64,0:00:02.78,Default,,0000,0000,0000,,All right, so let's take
Dialogue: 0,0:00:02.78,0:00:05.12,Default,,0000,0000,0000,,four subjects that obviously go together:
Dialogue: 0,0:00:05.12,0:00:09.85,Default,,0000,0000,0000,,big data, tattoos, immortality and the Greeks.
Dialogue: 0,0:00:09.85,0:00:10.68,Default,,0000,0000,0000,,Right?
Dialogue: 0,0:00:10.68,0:00:14.10,Default,,0000,0000,0000,,Now, the issue about tattoos is that,
Dialogue: 0,0:00:14.10,0:00:18.30,Default,,0000,0000,0000,,without a word, tattoos really do shout.
Dialogue: 0,0:00:18.30,0:00:22.36,Default,,0000,0000,0000,,[Beautiful]
Dialogue: 0,0:00:22.36,0:00:24.26,Default,,0000,0000,0000,,[Intriguing]
Dialogue: 0,0:00:24.26,0:00:27.58,Default,,0000,0000,0000,,So you don't have to say a lot.
Dialogue: 0,0:00:27.58,0:00:31.24,Default,,0000,0000,0000,,[Allegiance]
Dialogue: 0,0:00:31.25,0:00:35.65,Default,,0000,0000,0000,,[Very intimate]
Dialogue: 0,0:00:35.65,0:00:38.27,Default,,0000,0000,0000,,[Serious mistakes]
Dialogue: 0,0:00:38.27,0:00:41.36,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:00:42.44,0:00:46.22,Default,,0000,0000,0000,,And tattoos tell you a lot of stories.
Dialogue: 0,0:00:46.22,0:00:47.96,Default,,0000,0000,0000,,If I can ask an indiscreet question,
Dialogue: 0,0:00:47.96,0:00:51.44,Default,,0000,0000,0000,,how many of you have tattoos?
Dialogue: 0,0:00:51.44,0:00:52.95,Default,,0000,0000,0000,,A few, but not most.
Dialogue: 0,0:00:52.95,0:00:55.73,Default,,0000,0000,0000,,What happens if Facebook, Google, Twitter, LinkedIn,
Dialogue: 0,0:00:55.73,0:00:58.63,Default,,0000,0000,0000,,cell phones, GPS, Foursquare, Yelp, Travel Advisor,
Dialogue: 0,0:00:58.63,0:01:01.39,Default,,0000,0000,0000,,all these things you deal with every day
Dialogue: 0,0:01:01.39,0:01:03.75,Default,,0000,0000,0000,,turn out to be electronic tattoos?
Dialogue: 0,0:01:03.75,0:01:05.37,Default,,0000,0000,0000,,And what if they provide as much information
Dialogue: 0,0:01:05.37,0:01:10.35,Default,,0000,0000,0000,,about who and what you are as any tattoo ever would?
Dialogue: 0,0:01:10.35,0:01:12.54,Default,,0000,0000,0000,,What's ended up happening over the past few decades
Dialogue: 0,0:01:12.54,0:01:15.64,Default,,0000,0000,0000,,is the kind of coverage that you had as a head of state
Dialogue: 0,0:01:15.64,0:01:18.32,Default,,0000,0000,0000,,or as a great celebrity
Dialogue: 0,0:01:18.32,0:01:21.04,Default,,0000,0000,0000,,is now being applied to you every day by all these people
Dialogue: 0,0:01:21.04,0:01:24.03,Default,,0000,0000,0000,,who are Tweeting, blogging, following you,
Dialogue: 0,0:01:24.03,0:01:28.35,Default,,0000,0000,0000,,watching your credit scores and what you do to yourself.
Dialogue: 0,0:01:28.35,0:01:32.76,Default,,0000,0000,0000,,And electronic tattoos also shout.
Dialogue: 0,0:01:32.76,0:01:35.11,Default,,0000,0000,0000,,And as you're thinking of the consequences of that,
Dialogue: 0,0:01:35.11,0:01:38.04,Default,,0000,0000,0000,,it's getting really hard to hide from this stuff, among other things,
Dialogue: 0,0:01:38.04,0:01:40.82,Default,,0000,0000,0000,,because it's not just the electronic tattoos,
Dialogue: 0,0:01:40.82,0:01:44.89,Default,,0000,0000,0000,,it's facial recognition that's getting really good.
Dialogue: 0,0:01:44.89,0:01:48.69,Default,,0000,0000,0000,,So you can take a picture with an iPhone and get all the names,
Dialogue: 0,0:01:48.69,0:01:52.75,Default,,0000,0000,0000,,although, again, sometimes it does make mistakes. (Laughter)
Dialogue: 0,0:01:52.75,0:01:55.76,Default,,0000,0000,0000,,But that means you can take a typical bar scene like this,
Dialogue: 0,0:01:55.76,0:01:59.77,Default,,0000,0000,0000,,take a picture, say, of this guy right here,
Dialogue: 0,0:01:59.77,0:02:03.43,Default,,0000,0000,0000,,get the name, and download all the records
Dialogue: 0,0:02:03.43,0:02:07.05,Default,,0000,0000,0000,,before you utter a word or speak to somebody,
Dialogue: 0,0:02:07.05,0:02:08.42,Default,,0000,0000,0000,,because everybody turns out to be
Dialogue: 0,0:02:08.42,0:02:12.03,Default,,0000,0000,0000,,absolutely plastered by electronic tattoos.
Dialogue: 0,0:02:12.03,0:02:14.52,Default,,0000,0000,0000,,And so there's companies like face.com that now have
Dialogue: 0,0:02:14.52,0:02:18.30,Default,,0000,0000,0000,,about 18 billion faces online.
Dialogue: 0,0:02:18.30,0:02:19.89,Default,,0000,0000,0000,,Here's what happened to this company.
Dialogue: 0,0:02:19.89,0:02:22.55,Default,,0000,0000,0000,,[Company sold to Facebook, June 18, 2012...]
Dialogue: 0,0:02:22.55,0:02:25.21,Default,,0000,0000,0000,,There are other companies that will place a camera
Dialogue: 0,0:02:25.21,0:02:27.63,Default,,0000,0000,0000,,like this — this has nothing to do with Facebook —
Dialogue: 0,0:02:27.63,0:02:29.94,Default,,0000,0000,0000,,they take your picture, they tie it to the social media,
Dialogue: 0,0:02:29.94,0:02:32.07,Default,,0000,0000,0000,,they figure out you really like to wear black dresses,
Dialogue: 0,0:02:32.07,0:02:34.50,Default,,0000,0000,0000,,so maybe the person in the store comes up and says,
Dialogue: 0,0:02:34.50,0:02:36.80,Default,,0000,0000,0000,,"Hey, we've got five black dresses
Dialogue: 0,0:02:36.80,0:02:40.04,Default,,0000,0000,0000,,that would just look great on you."
Dialogue: 0,0:02:40.04,0:02:42.16,Default,,0000,0000,0000,,So what if Andy was wrong?
Dialogue: 0,0:02:42.16,0:02:43.43,Default,,0000,0000,0000,,Here's Andy's theory.
Dialogue: 0,0:02:43.43,0:02:45.27,Default,,0000,0000,0000,,[In the future, everybody will be world famous for 15 minutes.]
Dialogue: 0,0:02:45.27,0:02:46.38,Default,,0000,0000,0000,,What if we flip this?
Dialogue: 0,0:02:46.38,0:02:51.06,Default,,0000,0000,0000,,What if you're only going to be anonymous for 15 minutes? (Laughter)
Dialogue: 0,0:02:51.06,0:02:54.08,Default,,0000,0000,0000,,Well, then, because of electronic tattoos,
Dialogue: 0,0:02:54.08,0:02:58.74,Default,,0000,0000,0000,,maybe all of you and all of us are very close to immortality,
Dialogue: 0,0:02:58.74,0:03:00.31,Default,,0000,0000,0000,,because these tattoos will live
Dialogue: 0,0:03:00.31,0:03:03.09,Default,,0000,0000,0000,,far longer than our bodies will.
Dialogue: 0,0:03:03.09,0:03:04.98,Default,,0000,0000,0000,,And if that's true, then what we want to do
Dialogue: 0,0:03:04.98,0:03:08.39,Default,,0000,0000,0000,,is we want to go through four lessons from the Greeks
Dialogue: 0,0:03:08.39,0:03:11.70,Default,,0000,0000,0000,,and one lesson from a Latin American.
Dialogue: 0,0:03:11.70,0:03:13.52,Default,,0000,0000,0000,,Why the Greeks?
Dialogue: 0,0:03:13.52,0:03:15.38,Default,,0000,0000,0000,,Well, the Greeks thought about what happens
Dialogue: 0,0:03:15.38,0:03:20.34,Default,,0000,0000,0000,,when gods and humans and immortality mix for a long time.
Dialogue: 0,0:03:20.34,0:03:23.02,Default,,0000,0000,0000,,So lesson number one: Sisyphus.
Dialogue: 0,0:03:23.02,0:03:26.04,Default,,0000,0000,0000,,Remember? He did a horrible thing, condemned for all time
Dialogue: 0,0:03:26.04,0:03:28.43,Default,,0000,0000,0000,,to roll this rock up, it would roll back down,
Dialogue: 0,0:03:28.43,0:03:30.40,Default,,0000,0000,0000,,roll back up, roll back down.
Dialogue: 0,0:03:30.40,0:03:32.80,Default,,0000,0000,0000,,It's a little like your reputation.
Dialogue: 0,0:03:32.80,0:03:34.24,Default,,0000,0000,0000,,Once you get that electronic tattoo,
Dialogue: 0,0:03:34.24,0:03:37.17,Default,,0000,0000,0000,,you're going to be rolling up and down for a long time,
Dialogue: 0,0:03:37.17,0:03:39.47,Default,,0000,0000,0000,,so as you go through this stuff,
Dialogue: 0,0:03:39.47,0:03:42.56,Default,,0000,0000,0000,,just be careful what you post.
Dialogue: 0,0:03:42.56,0:03:45.94,Default,,0000,0000,0000,,Myth number two: Orpheus, wonderful guy,
Dialogue: 0,0:03:45.94,0:03:49.67,Default,,0000,0000,0000,,charming to be around, great partier, great singer,
Dialogue: 0,0:03:49.67,0:03:52.88,Default,,0000,0000,0000,,loses his beloved, charms his way into the underworld,
Dialogue: 0,0:03:52.88,0:03:55.49,Default,,0000,0000,0000,,only person to charm his way into the underworld,
Dialogue: 0,0:03:55.49,0:03:57.84,Default,,0000,0000,0000,,charms the gods of the underworld,
Dialogue: 0,0:03:57.84,0:04:00.73,Default,,0000,0000,0000,,they release his beauty on the condition
Dialogue: 0,0:04:00.73,0:04:03.84,Default,,0000,0000,0000,,he never look at her until they're out.
Dialogue: 0,0:04:03.84,0:04:05.68,Default,,0000,0000,0000,,So he's walking out and walking out and walking out
Dialogue: 0,0:04:05.68,0:04:09.94,Default,,0000,0000,0000,,and he just can't resist. He looks at her, loses her forever.
Dialogue: 0,0:04:09.94,0:04:12.77,Default,,0000,0000,0000,,With all this data out here, it might be a good idea
Dialogue: 0,0:04:12.77,0:04:18.52,Default,,0000,0000,0000,,not to look too far into the past of those you love.
Dialogue: 0,0:04:18.52,0:04:21.36,Default,,0000,0000,0000,,Lesson number three: Atalanta.
Dialogue: 0,0:04:21.36,0:04:25.81,Default,,0000,0000,0000,,Greatest runner. She would challenge anybody.
Dialogue: 0,0:04:25.81,0:04:28.22,Default,,0000,0000,0000,,If you won, she would marry you.
Dialogue: 0,0:04:28.22,0:04:31.15,Default,,0000,0000,0000,,If you lost, you died.
Dialogue: 0,0:04:31.15,0:04:33.49,Default,,0000,0000,0000,,How did Hippomenes beat her?
Dialogue: 0,0:04:33.49,0:04:35.42,Default,,0000,0000,0000,,Well, he had all these wonderful little golden apples,
Dialogue: 0,0:04:35.42,0:04:38.03,Default,,0000,0000,0000,,and she'd run ahead, and he'd roll a little golden apple.
Dialogue: 0,0:04:38.03,0:04:40.04,Default,,0000,0000,0000,,She'd run ahead, and he'd roll a little golden apple.
Dialogue: 0,0:04:40.04,0:04:44.28,Default,,0000,0000,0000,,She kept getting distracted. He eventually won the race.
Dialogue: 0,0:04:44.28,0:04:47.51,Default,,0000,0000,0000,,Just remember the purpose as all these little golden apples
Dialogue: 0,0:04:47.51,0:04:50.09,Default,,0000,0000,0000,,come and reach you and you want to post about them
Dialogue: 0,0:04:50.09,0:04:53.92,Default,,0000,0000,0000,,or tweet about them or send a late-night message.
Dialogue: 0,0:04:53.92,0:04:57.17,Default,,0000,0000,0000,,And then, of course, there's Narcissus.
Dialogue: 0,0:04:57.17,0:05:00.72,Default,,0000,0000,0000,,Nobody here would ever be accused or be familiar with Narcissus.
Dialogue: 0,0:05:00.72,0:05:03.01,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:05:03.01,0:05:05.58,Default,,0000,0000,0000,,But as you're thinking about Narcissus,
Dialogue: 0,0:05:05.58,0:05:09.66,Default,,0000,0000,0000,,just don't fall in love with your own reflection.
Dialogue: 0,0:05:09.66,0:05:11.45,Default,,0000,0000,0000,,Last lesson, from a Latin American:
Dialogue: 0,0:05:11.45,0:05:14.21,Default,,0000,0000,0000,,This is the great poet Jorge Luis Borges.
Dialogue: 0,0:05:14.21,0:05:15.40,Default,,0000,0000,0000,,When he was threatened by the thugs
Dialogue: 0,0:05:15.40,0:05:18.04,Default,,0000,0000,0000,,of the Argentine military junta,
Dialogue: 0,0:05:18.04,0:05:20.29,Default,,0000,0000,0000,,he came back and said, "Oh, come on,
Dialogue: 0,0:05:20.29,0:05:23.73,Default,,0000,0000,0000,,how else can you threaten, other than with death?"
Dialogue: 0,0:05:23.73,0:05:26.85,Default,,0000,0000,0000,,The interesting thing, the original thing,
Dialogue: 0,0:05:26.85,0:05:30.04,Default,,0000,0000,0000,,would be to threaten somebody with immortality.
Dialogue: 0,0:05:30.04,0:05:31.50,Default,,0000,0000,0000,,And that, of course, is what we are all
Dialogue: 0,0:05:31.50,0:05:35.68,Default,,0000,0000,0000,,now threatened with today because of electronic tattoos.
Dialogue: 0,0:05:35.68,0:05:36.77,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:05:36.77,0:05:40.50,Default,,0000,0000,0000,,(Applause)