WEBVTT 00:00:00.540 --> 00:00:05.155 What job that does not exist today do you think will be one of the world's "top 10" jobs in 10 years? 00:00:05.155 --> 00:00:08.524 I think, and I'm speaking about my industry 00:00:08.524 --> 00:00:10.474 so the company I work for 00:00:10.474 --> 00:00:14.262 is a company that is engaged in supporting our clients 00:00:14.262 --> 00:00:17.765 in defining this work environment. 00:00:17.765 --> 00:00:20.351 And what we are seeing already today 00:00:20.351 --> 00:00:22.685 but will increase definitely in the future 00:00:22.685 --> 00:00:24.246 is the involvement of people 00:00:24.246 --> 00:00:27.038 that have skills that are not directly related 00:00:27.038 --> 00:00:28.529 to products themselves, 00:00:28.529 --> 00:00:31.800 but people who understand mainly other, 00:00:31.800 --> 00:00:33.277 let's say, sciences, 00:00:33.277 --> 00:00:34.293 so people who can, 00:00:34.293 --> 00:00:37.157 who are able to equate together concepts 00:00:37.157 --> 00:00:39.536 that go from anthropology 00:00:39.536 --> 00:00:40.563 to sociology 00:00:40.563 --> 00:00:41.829 to psychology. 00:00:41.829 --> 00:00:44.340 If you think about the impact 00:00:44.340 --> 00:00:46.613 that the work environment can give to the people 00:00:46.613 --> 00:00:48.292 working in that environment, 00:00:48.292 --> 00:00:50.507 it's really important to have the ability 00:00:50.507 --> 00:00:53.449 to understand what people are expecting 00:00:53.449 --> 00:00:55.046 from a work environment 00:00:55.046 --> 00:00:58.524 and translate that into an effective formula 00:00:58.524 --> 00:01:01.131 that, in the end, could bring effective results. 00:01:01.131 --> 00:01:03.128 So, something we are seeing today 00:01:03.128 --> 00:01:05.137 but will definitely develop tomorrow 00:01:05.137 --> 00:01:07.131 is really the ability to understand 00:01:07.131 --> 00:01:08.626 different cultures. 00:01:08.626 --> 00:01:10.795 So, we study different cultures. 00:01:10.795 --> 00:01:13.284 We had just, we just conducted a study 00:01:13.284 --> 00:01:15.468 to see how people behave in places 00:01:15.468 --> 00:01:16.401 like Beijing 00:01:16.401 --> 00:01:17.811 or Monterey 00:01:17.811 --> 00:01:18.733 or Los Angeles 00:01:18.733 --> 00:01:20.339 and to understand also 00:01:20.339 --> 00:01:22.220 how the culture code, as we call it, 00:01:22.220 --> 00:01:25.297 impacts those work environments. 00:01:25.297 --> 00:01:29.422 So, I think the more the world is globalizing, 00:01:29.422 --> 00:01:32.883 the more we see emerging economies becoming relevant, 00:01:32.883 --> 00:01:34.736 the more, I think, these profiles 00:01:34.736 --> 00:01:36.555 that are not necessarily only driven 00:01:36.555 --> 00:01:38.365 by technical knowledge 00:01:38.365 --> 00:01:41.258 will be profiles that will have a certain impact 00:01:41.258 --> 00:01:43.297 and importance in our industry. 00:01:44.358 --> 00:01:46.138 Click any of these fortune cookies 00:01:46.138 --> 00:01:49.167 to see your questions and follow-up questions explored. 00:01:49.167 --> 00:01:51.844 Click this cookie to return to the intro video 00:01:51.844 --> 00:01:54.470 and see what this series is all about, 00:01:54.470 --> 00:01:55.974 or click this cookie to suggest 00:01:55.974 --> 00:01:57.239 alternative questions, 00:01:57.239 --> 00:01:58.111 participants, 00:01:58.111 --> 00:01:59.052 or career paths 00:01:59.052 --> 00:02:00.909 for future videos.