1 00:00:00,540 --> 00:00:05,155 What job that does not exist today do you think will be one of the world's "top 10" jobs in 10 years? 2 00:00:05,155 --> 00:00:08,524 I think, and I'm speaking about my industry 3 00:00:08,524 --> 00:00:10,474 so the company I work for 4 00:00:10,474 --> 00:00:14,262 is a company that is engaged in supporting our clients 5 00:00:14,262 --> 00:00:17,765 in defining this work environment. 6 00:00:17,765 --> 00:00:20,351 And what we are seeing already today 7 00:00:20,351 --> 00:00:22,685 but will increase definitely in the future 8 00:00:22,685 --> 00:00:24,246 is the involvement of people 9 00:00:24,246 --> 00:00:27,038 that have skills that are not directly related 10 00:00:27,038 --> 00:00:28,529 to products themselves, 11 00:00:28,529 --> 00:00:31,800 but people who understand mainly other, 12 00:00:31,800 --> 00:00:33,277 let's say, sciences, 13 00:00:33,277 --> 00:00:34,293 so people who can, 14 00:00:34,293 --> 00:00:37,157 who are able to equate together concepts 15 00:00:37,157 --> 00:00:39,536 that go from anthropology 16 00:00:39,536 --> 00:00:40,563 to sociology 17 00:00:40,563 --> 00:00:41,829 to psychology. 18 00:00:41,829 --> 00:00:44,340 If you think about the impact 19 00:00:44,340 --> 00:00:46,613 that the work environment can give to the people 20 00:00:46,613 --> 00:00:48,292 working in that environment, 21 00:00:48,292 --> 00:00:50,507 it's really important to have the ability 22 00:00:50,507 --> 00:00:53,449 to understand what people are expecting 23 00:00:53,449 --> 00:00:55,046 from a work environment 24 00:00:55,046 --> 00:00:58,524 and translate that into an effective formula 25 00:00:58,524 --> 00:01:01,131 that, in the end, could bring effective results. 26 00:01:01,131 --> 00:01:03,128 So, something we are seeing today 27 00:01:03,128 --> 00:01:05,137 but will definitely develop tomorrow 28 00:01:05,137 --> 00:01:07,131 is really the ability to understand 29 00:01:07,131 --> 00:01:08,626 different cultures. 30 00:01:08,626 --> 00:01:10,795 So, we study different cultures. 31 00:01:10,795 --> 00:01:13,284 We had just, we just conducted a study 32 00:01:13,284 --> 00:01:15,468 to see how people behave in places 33 00:01:15,468 --> 00:01:16,401 like Beijing 34 00:01:16,401 --> 00:01:17,811 or Monterey 35 00:01:17,811 --> 00:01:18,733 or Los Angeles 36 00:01:18,733 --> 00:01:20,339 and to understand also 37 00:01:20,339 --> 00:01:22,220 how the culture code, as we call it, 38 00:01:22,220 --> 00:01:25,297 impacts those work environments. 39 00:01:25,297 --> 00:01:29,422 So, I think the more the world is globalizing, 40 00:01:29,422 --> 00:01:32,883 the more we see emerging economies becoming relevant, 41 00:01:32,883 --> 00:01:34,736 the more, I think, these profiles 42 00:01:34,736 --> 00:01:36,555 that are not necessarily only driven 43 00:01:36,555 --> 00:01:38,365 by technical knowledge 44 00:01:38,365 --> 00:01:41,258 will be profiles that will have a certain impact 45 00:01:41,258 --> 00:01:43,297 and importance in our industry. 46 00:01:44,358 --> 00:01:46,138 Click any of these fortune cookies 47 00:01:46,138 --> 00:01:49,167 to see your questions and follow-up questions explored. 48 00:01:49,167 --> 00:01:51,844 Click this cookie to return to the intro video 49 00:01:51,844 --> 00:01:54,470 and see what this series is all about, 50 00:01:54,470 --> 00:01:55,974 or click this cookie to suggest 51 00:01:55,974 --> 00:01:57,239 alternative questions, 52 00:01:57,239 --> 00:01:58,111 participants, 53 00:01:58,111 --> 00:01:59,052 or career paths 54 00:01:59,052 --> 00:02:00,909 for future videos.