0:00:00.540,0:00:05.155 What job that does not exist today do you think will be one of the world's "top 10" jobs in 10 years? 0:00:05.155,0:00:08.524 I think, and I'm speaking about my industry 0:00:08.524,0:00:10.474 so the company I work for 0:00:10.474,0:00:14.262 is a company that is engaged in supporting our clients 0:00:14.262,0:00:17.765 in defining this work environment. 0:00:17.765,0:00:20.351 And what we are seeing already today 0:00:20.351,0:00:22.685 but will increase definitely in the future 0:00:22.685,0:00:24.246 is the involvement of people 0:00:24.246,0:00:27.038 that have skills that are not directly related 0:00:27.038,0:00:28.529 to products themselves, 0:00:28.529,0:00:31.800 but people who understand mainly other, 0:00:31.800,0:00:33.277 let's say, sciences, 0:00:33.277,0:00:34.293 so people who can, 0:00:34.293,0:00:37.157 who are able to equate together concepts 0:00:37.157,0:00:39.536 that go together from anthropology 0:00:39.536,0:00:40.563 to sociology 0:00:40.563,0:00:41.829 to psychology. 0:00:41.829,0:00:44.034 If you think about the impact 0:00:44.034,0:00:46.613 that the work environment can give to the people 0:00:46.613,0:00:48.292 working in that environment, 0:00:48.292,0:00:50.507 it's really important to have the ability 0:00:50.507,0:00:53.449 to understand what people are expecting 0:00:53.449,0:00:55.046 from a work environment 0:00:55.046,0:00:58.524 and translate that into an effective formula 0:00:58.524,0:01:01.131 that, in the end, could bring effective results. 0:01:01.131,0:01:03.128 So, something we are seeing today 0:01:03.128,0:01:05.137 but will definitely develop tomorrow 0:01:05.137,0:01:07.131 is really the ability to understand 0:01:07.131,0:01:08.626 different cultures. 0:01:08.626,0:01:10.795 So, we study different cultures. 0:01:10.795,0:01:13.284 We had just, we just conducted a study 0:01:13.284,0:01:15.468 to see how people behave in places 0:01:15.468,0:01:16.401 like Beijing 0:01:16.401,0:01:17.811 or Monterey 0:01:17.811,0:01:18.733 or Los Angeles 0:01:18.733,0:01:20.339 and to understand also 0:01:20.339,0:01:22.220 how the culture code, as we call it, 0:01:22.220,0:01:25.297 impacts those work environments. 0:01:25.297,0:01:29.422 So, I think the more the world is globalizing, 0:01:29.422,0:01:32.883 the more we see emerging economies becoming relevant, 0:01:32.883,0:01:34.736 the more, I think, these profiles 0:01:34.736,0:01:36.555 that are not necessarily only driven 0:01:36.555,0:01:38.365 by technical knowledge 0:01:38.365,0:01:41.258 will be profiles that will have a certain impact 0:01:41.258,0:01:43.297 and importance in our industry. 0:01:44.358,0:01:46.138 Click any of these fortune cookies 0:01:46.138,0:01:49.167 to see your questions and follow-up questions explored. 0:01:49.167,0:01:51.844 Click this cookie to return to the intro video 0:01:51.844,0:01:54.047 and see what this series is all about, 0:01:54.047,0:01:55.974 or click this cookie to suggest 0:01:55.974,0:01:57.239 alternative questions, 0:01:57.239,0:01:58.111 participants, 0:01:58.111,0:01:59.052 or career paths 0:01:59.052,0:02:00.909 for future videos.