WEBVTT

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I love to see disbelief on people's faces

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whenever they ask us: 
did you make Taco Master?

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People can't believe that 
someone from the community

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can do unbelievable things,

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such as ranking number 1 
at the Apple Store, or at Windows Store,

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or winning an MTV for 
the Best Game of the Year.

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Believing is free and 
doesn't cost us anything.

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Why don't we believe in ourselves?

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Why don't we believe in our work team?

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Our videogame "Taco Master" 
has reached two million downloads

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in more than 180 countries,

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and it started four years ago,

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when we decided to get to know 
the talent we could find here, locally,

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and we realised the number of people,

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creatives, musicians,

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people who work with their voice,
animation people,

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a lot of creative people around us.

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So we decided to bring experts
from other countries

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so that they trained these local talents

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a bit more on technology

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We brought people from the United States,

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England, New Zealand.

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And when these people came 
to train these boys and girls,

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they said: "Hey, they could be working
anywhere in the world.

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They're really good".

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Then people started to believe

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that they had the ability to create

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and to export this 
to 180 countries in the world.

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Then we set ourselves another challenge.

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To make a console video game,

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but everybody was saying

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that, in Mexico, a console video game 
had never been done.

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How can you actually do it?

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These guys started to train, 
programming, drawing,

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watching videogames

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and we launched this game
for Nintendo Wii.

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It's being sold in Brazil, in Mexico,

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only with the Mexican creativity 
and from here, Guadalajara.

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We said: Ok, a film.

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Why can't we make a 3D film?

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It had never been done here,

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in 2D in Guadalajara nor in 3D in Mexico.

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So we set ourselves this challenge 
to first train some people,

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in order to acquire the abilities
to do something in 3D.

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And we said: "Well, 
we're going to finish it, aren't we?"

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We did it and the biggest surprise was
that it started to win prizes.

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in Argentina, as Best Film for Children,

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or here in Guadalajara, 
at the International Film Festival,

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and we were asked to bring it
to various festivals worldwide.

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So then we said: 
"Well, we're going to try and see

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if we can release it in cinemas."

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And nowadays it's in the cimenas
and soon, it will be on the Internet

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for you to download it and be able to see it.

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What do we do? We believe in talent.

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What I ask you is to believe in yourselves,

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to believe in the work team,

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to believe in your heart

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and make Taco!

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(Applause)

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Thank you.

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(Applause)