WEBVTT 00:00:06.117 --> 00:00:12.491 Today we're going to talk about a very powerful idea 00:00:13.386 --> 00:00:18.568 that can transform the lives of children around the world. 00:00:19.655 --> 00:00:25.409 It's an idea that's simple, that's easy to implement 00:00:25.433 --> 00:00:28.773 and that costs little or nothing. 00:00:29.753 --> 00:00:34.290 But it does require that we join together to accomplish it. 00:00:34.776 --> 00:00:36.582 But even that's good news, 00:00:36.606 --> 00:00:40.519 because we're living in a participation age. 00:00:42.601 --> 00:00:46.970 We are not just consuming culture, we're creating it together. 00:00:47.371 --> 00:00:50.480 When it comes to medicine, participatory medicine, 00:00:50.504 --> 00:00:52.862 taking charge of our own health 00:00:52.886 --> 00:00:55.560 is fundamental to transforming health care. 00:00:55.909 --> 00:00:58.769 And participatory public health 00:00:58.793 --> 00:01:00.640 enables us to tackle 00:01:00.664 --> 00:01:04.612 the world's biggest health problems together. 00:01:05.902 --> 00:01:11.443 We can't just rely on public institutions to get the job done, 00:01:11.467 --> 00:01:13.617 as important as they are, 00:01:13.641 --> 00:01:18.895 if we want to change huge things fast. 00:01:20.014 --> 00:01:26.289 So today we're going to talk about a global, historic campaign 00:01:26.313 --> 00:01:27.631 called TICC TOCC. 00:01:27.655 --> 00:01:29.907 It's a participatory campaign. 00:01:30.706 --> 00:01:33.932 But first, we have to set the stage. 00:01:33.956 --> 00:01:36.243 There are a few things you need to know. 00:01:37.599 --> 00:01:42.543 There are two atoms that are very common, very plentiful, 00:01:42.567 --> 00:01:46.507 but they all too often do not end up 00:01:46.531 --> 00:01:49.818 in the right place at the right time. 00:01:50.967 --> 00:01:53.463 And the consequences for children's health, 00:01:53.487 --> 00:01:57.478 for their developing brains, for the neurons in their developing brains 00:01:57.502 --> 00:01:58.957 are immense. 00:01:59.299 --> 00:02:01.878 The first of these is oxygen. 00:02:04.251 --> 00:02:07.163 I can remember, when each of my own children were born, 00:02:07.187 --> 00:02:13.352 this sense of joy and relief when I heard their first cry. 00:02:14.615 --> 00:02:16.721 Their lungs were filled with air. 00:02:17.343 --> 00:02:23.882 It's an instinctive thing in us parents to feel great when they cry 00:02:23.906 --> 00:02:26.682 and not good when we don't hear anything. 00:02:27.690 --> 00:02:31.002 The first minute of life is often called the golden minute, 00:02:31.026 --> 00:02:32.610 because it's so important. 00:02:32.634 --> 00:02:34.997 And the reason that it's called the golden minute, 00:02:35.021 --> 00:02:40.104 is that there is a huge difference between babies who get enough oxygen 00:02:40.128 --> 00:02:43.166 in that first minute after being born 00:02:43.190 --> 00:02:45.235 and those who don't get enough. 00:02:46.539 --> 00:02:50.483 In fact, the World Health Organization has estimated 00:02:50.507 --> 00:02:57.102 that 29% of all newborn deaths around the planet 00:02:57.126 --> 00:03:01.841 come from not getting enough oxygen at birth. 00:03:01.865 --> 00:03:03.686 We call it birth asphyxia. 00:03:04.054 --> 00:03:05.839 And that's just part of the problem. 00:03:05.863 --> 00:03:10.691 There is a million kids who die every year from not getting enough oxygen. 00:03:10.715 --> 00:03:16.294 There's another million or even more who get enough oxygen to survive, 00:03:16.318 --> 00:03:17.579 but not enough to thrive, 00:03:17.603 --> 00:03:19.658 and they're left with lifelong consequences 00:03:19.682 --> 00:03:23.095 like cerebral palsy or epilepsy or learning disabilities 00:03:23.119 --> 00:03:24.990 or a developmental delay. 00:03:25.014 --> 00:03:26.824 And even that's not the whole story. 00:03:26.848 --> 00:03:29.725 One in 10 newborns around the world - 00:03:29.749 --> 00:03:31.753 in some places one in seven - 00:03:31.777 --> 00:03:35.667 get suboptimal amounts of oxygen at birth. 00:03:36.959 --> 00:03:39.839 In public health, there is this concept that's really useful, 00:03:39.863 --> 00:03:44.206 called disability-adjusted life-years, or a related concept, 00:03:44.230 --> 00:03:46.181 quality-adjusted life-years, 00:03:46.205 --> 00:03:49.254 and very simply, it's a measure of health. 00:03:49.278 --> 00:03:52.962 It's the number of years of health that are lost 00:03:52.986 --> 00:03:55.746 because of disability or disease or death. 00:03:56.900 --> 00:04:03.026 And when you look around the planet at loss of health in childhood, 00:04:03.050 --> 00:04:07.510 far and away the number one cause of kids losing health 00:04:07.534 --> 00:04:11.716 is not getting enough oxygen in the first minutes of life. 00:04:11.740 --> 00:04:15.669 The stakes couldn't get any higher than this, for children's health. 00:04:16.176 --> 00:04:17.477 So how do we solve it? 00:04:17.501 --> 00:04:19.340 Well, one solution of course, would be 00:04:19.364 --> 00:04:24.403 we could just get an oxygen canister in every village 00:04:24.427 --> 00:04:27.216 and every room where a baby is born. 00:04:27.240 --> 00:04:28.847 We could solve it, it's simple, 00:04:28.871 --> 00:04:32.260 but not easy to implement and not inexpensive. 00:04:32.668 --> 00:04:35.656 Especially when you talk about refilling the oxygen canisters, 00:04:35.680 --> 00:04:37.213 this would get really tough. 00:04:37.237 --> 00:04:41.404 Another solution would be just to get a simple bag and mask 00:04:41.428 --> 00:04:43.487 into the rooms where babies are born. 00:04:43.511 --> 00:04:45.692 It's a lot cheaper than an oxygen canister. 00:04:45.716 --> 00:04:48.412 Just pushing room air into the baby's lungs 00:04:48.436 --> 00:04:50.897 has enough oxygen to make a difference. 00:04:51.399 --> 00:04:53.495 But again, it's not easy to implement. 00:04:54.920 --> 00:04:58.277 Another solution would be to train childbirth attendants. 00:04:58.301 --> 00:05:01.737 There's a really cool coalition called Helping Babies Breathe, 00:05:01.761 --> 00:05:06.717 and they're dedicated to making the golden minute successful for babies. 00:05:06.741 --> 00:05:11.197 And their goal is to have a trained, certified birth attendant 00:05:11.221 --> 00:05:13.655 at every delivery in the world by 2015. 00:05:13.679 --> 00:05:15.813 It's a great goal, an ambitious goal. 00:05:15.837 --> 00:05:17.511 Support them. 00:05:17.535 --> 00:05:19.442 But the idea we're talking about today 00:05:19.466 --> 00:05:23.150 is simpler, easier to implement, cheaper, can make change faster 00:05:23.174 --> 00:05:26.716 and makes all the other interventions more effective. 00:05:28.010 --> 00:05:31.192 Now, the other atom that we need to consider today 00:05:31.216 --> 00:05:35.492 represents a problem that's even more widespread 00:05:35.516 --> 00:05:37.059 than not getting enough oxygen, 00:05:37.083 --> 00:05:40.343 and that's not getting enough iron. 00:05:41.661 --> 00:05:43.557 Iron is central to our lifeblood. 00:05:43.581 --> 00:05:47.613 It's what allows our blood to carry oxygen to our brains and the other organs. 00:05:47.637 --> 00:05:52.502 And when we don't have enough iron, we don't make enough red cells. 00:05:52.526 --> 00:05:54.376 It's called iron deficiency anemia 00:05:54.400 --> 00:05:57.806 and it's one of the world's biggest public health problems. 00:05:58.946 --> 00:06:02.810 Iron deficiency anemia can cause poor gross motor development, 00:06:02.834 --> 00:06:05.098 it can cause poor memory, it can cause fatigue, 00:06:05.122 --> 00:06:09.076 it can cause you to get sick more often and have a harder time getting better. 00:06:09.756 --> 00:06:12.455 But when it comes to iron deficiency, 00:06:12.479 --> 00:06:16.192 iron deficiency anemia is just the tip of the iceberg. 00:06:17.732 --> 00:06:20.549 Because a lot of people have normal red blood cells 00:06:20.573 --> 00:06:25.563 but are still iron deficient enough to affect their intelligence, 00:06:25.587 --> 00:06:27.088 perhaps forever. 00:06:28.927 --> 00:06:33.781 Somewhere around two billion people on our planet 00:06:35.030 --> 00:06:39.549 have lost intelligence because of iron deficiency. 00:06:39.573 --> 00:06:40.900 It's a huge problem! 00:06:40.924 --> 00:06:43.098 The World Health Organization estimates 00:06:43.122 --> 00:06:47.812 that if we could just fix that one problem in a developing nation, 00:06:47.836 --> 00:06:49.577 just fix iron deficiency, 00:06:49.601 --> 00:06:55.792 we would increase their productivity about 20%, their GNP by 20%. 00:06:55.816 --> 00:06:58.166 Huge health and economic benefit. 00:06:58.727 --> 00:07:00.512 And it's not just developing nations. 00:07:00.536 --> 00:07:03.603 In the developed world, in the United States where I come from, 00:07:03.627 --> 00:07:05.574 iron deficiency is still common. 00:07:06.055 --> 00:07:09.880 The latest estimate in the United States is that kids today, 00:07:09.904 --> 00:07:13.199 who are 0-5 years old, in the US, 00:07:13.223 --> 00:07:19.478 together have lost 9 million IQ points from not getting enough iron. 00:07:19.502 --> 00:07:21.076 That's in the US! 00:07:21.524 --> 00:07:23.469 At a staggering price tag 00:07:23.493 --> 00:07:28.152 of about a 100 billion dollars for those kids 00:07:28.176 --> 00:07:31.023 in lifetime lost earnings 00:07:31.047 --> 00:07:33.657 because of their decreased intelligence. 00:07:34.271 --> 00:07:36.994 So if we were to spend billions of dollars 00:07:37.018 --> 00:07:38.494 to fix iron deficiency, 00:07:38.518 --> 00:07:39.856 it'd be a good investment. 00:07:41.120 --> 00:07:44.438 And one way to deal with the problem would be to manufacture 00:07:44.462 --> 00:07:47.651 and package and distribute iron supplements all over the world. 00:07:47.675 --> 00:07:50.421 And there's people doing that, it's a great idea. 00:07:50.445 --> 00:07:55.279 Tens of millions of kids have been helped, but it hasn't solved the problem. 00:07:56.763 --> 00:08:00.246 Another idea would be to distribute iron supplements 00:08:00.270 --> 00:08:01.937 to pregnant women around the world: 00:08:01.961 --> 00:08:05.357 there are fewer of them, it would help the moms, the babies, great idea. 00:08:05.381 --> 00:08:08.564 I support a group called Vitamin Angels that's doing that. 00:08:08.588 --> 00:08:13.674 I've traveled with them to villages that had never seen a doctor before 00:08:13.698 --> 00:08:17.368 and seen the impact of getting iron and other micronutrients to them. 00:08:17.392 --> 00:08:20.017 It's very cost-effective, it's very cool. 00:08:21.305 --> 00:08:23.253 Another way of solving the iron problem 00:08:23.277 --> 00:08:26.400 would be to fortify all of our infant formula 00:08:26.424 --> 00:08:30.082 and all of our infant cereals with iron. 00:08:30.106 --> 00:08:32.637 And that's the leading solution in the West. 00:08:32.661 --> 00:08:36.836 But there's something kind of off kilter about that solution. 00:08:38.126 --> 00:08:39.689 And here is the clue. 00:08:40.573 --> 00:08:46.620 Among the highest-risk kids in the world, for iron deficiency, 00:08:46.644 --> 00:08:50.942 are the babies who are exclusively breastfed 00:08:50.966 --> 00:08:52.895 for longer than 6 months. 00:08:53.366 --> 00:08:55.659 And to me, I found that really counterintuitive, 00:08:55.683 --> 00:08:59.477 because breast milk, human milk is the perfect food for human babies. 00:08:59.501 --> 00:09:01.766 Why would those be the ones at risk? 00:09:01.790 --> 00:09:04.139 I mean, it's what's got the right nutrients. 00:09:04.163 --> 00:09:05.734 Here it is: 00:09:05.758 --> 00:09:09.596 breast milk is "low" in vitamin D. 00:09:10.314 --> 00:09:14.729 Because presumably, historically, babies got vitamin D from the sun. 00:09:16.961 --> 00:09:19.104 Today, they spend most of their lives indoors. 00:09:19.128 --> 00:09:24.286 And breast milk is "low" in iron 00:09:24.310 --> 00:09:30.006 presumably because historically, they got it a different way. 00:09:30.030 --> 00:09:33.215 And not from boxed cereal and infant formula. 00:09:34.910 --> 00:09:38.378 So I want to tell you an idea now 00:09:38.402 --> 00:09:42.021 that I want you to remember for the rest of your lives. 00:09:42.322 --> 00:09:44.750 It's time to get to the solution here. 00:09:45.338 --> 00:09:48.599 I want to ring a bell that can't be unrung, 00:09:48.623 --> 00:09:50.478 to change your perception. 00:09:50.502 --> 00:09:52.172 And here is the idea: 00:09:52.774 --> 00:09:55.848 at the moment a baby is born, 00:09:55.872 --> 00:09:58.217 anywhere on the planet, 00:09:58.241 --> 00:10:03.675 a third of their blood is outside their body. 00:10:05.654 --> 00:10:09.034 The circulation that's been nourishing them through all of development, 00:10:09.058 --> 00:10:13.439 a third of it is still outside their body at the moment of birth. 00:10:13.463 --> 00:10:17.697 And for all of human history, for as long as we have been humans, 00:10:17.721 --> 00:10:19.778 until very recently, 00:10:19.802 --> 00:10:22.141 what happened was this beautiful thing: 00:10:22.165 --> 00:10:23.565 the baby would emerge, 00:10:23.589 --> 00:10:29.468 and then you would see the umbilical cord would start pulsing, pumping, 00:10:29.492 --> 00:10:31.781 pushing blood into the baby. 00:10:32.666 --> 00:10:37.160 And the baby would get about 30% more blood 00:10:37.184 --> 00:10:42.874 during the 90 seconds or so longer than we currently allow the blood to flow. 00:10:44.064 --> 00:10:47.206 What does this 30% extra blood do? 00:10:47.230 --> 00:10:51.055 Well, first of all, they're basically getting iron supplements, 00:10:51.079 --> 00:10:53.330 without the packaging, without the manufacture, 00:10:53.354 --> 00:10:54.816 without distribution. 00:10:54.840 --> 00:10:59.066 They're getting iron-rich blood, enough iron to last them for months, 00:10:59.090 --> 00:11:05.179 and largely eliminate iron deficiency anemia in kids without cost. 00:11:07.264 --> 00:11:10.526 They're not just getting iron though, they also getting oxygen! 00:11:10.550 --> 00:11:11.748 Before a baby is born, 00:11:11.772 --> 00:11:14.829 they get all of their oxygen through the umbilical cord. 00:11:15.138 --> 00:11:17.375 And in that golden minute after they're born, 00:11:17.399 --> 00:11:21.019 all the circulation is changing around and the lungs are starting to open up, 00:11:21.043 --> 00:11:24.104 they're still getting oxygen through the cord. 00:11:24.510 --> 00:11:28.597 During that golden minute while the lungs are getting set up, 00:11:28.621 --> 00:11:30.261 oxygen is coming through. 00:11:30.644 --> 00:11:32.247 And it's not just oxygen. 00:11:32.271 --> 00:11:34.056 They get red blood cells, 00:11:34.080 --> 00:11:37.309 the only cells in the body that can carry oxygen. 00:11:37.333 --> 00:11:39.069 They get 30% more blood volume, 00:11:39.093 --> 00:11:41.625 60% more red blood cells, 00:11:41.649 --> 00:11:43.442 in that extra 90 seconds. 00:11:44.164 --> 00:11:46.376 It's red cell rich blood. 00:11:46.400 --> 00:11:48.401 It's a packed red blood cell transfusion. 00:11:48.425 --> 00:11:51.758 You know, recently, Lance Armstrong has made the news, 00:11:51.782 --> 00:11:57.696 even though he never tested positive for drugs in his blood. 00:11:57.720 --> 00:12:02.429 But allegedly, his wins in the Tour de France came in part 00:12:02.453 --> 00:12:07.548 because he was infusing himself with his own red blood cells. 00:12:07.884 --> 00:12:10.604 And that's a technique we know works. 00:12:10.628 --> 00:12:14.152 When you get extra red blood cells, you got extra strength, extra endurance 00:12:14.176 --> 00:12:16.955 and it's been the state of nature for newborns 00:12:16.979 --> 00:12:18.772 since the beginning of human history, 00:12:18.796 --> 00:12:20.725 to get this pack of red blood cells. 00:12:20.749 --> 00:12:22.448 And it's not just red blood cells. 00:12:22.472 --> 00:12:25.946 It's even richer in white blood cells, comparatively. 00:12:26.474 --> 00:12:30.863 You know, I said that lack of oxygen is the biggest cause of loss of health. 00:12:30.887 --> 00:12:35.597 But the most immediate cause of newborn death is infections. 00:12:35.621 --> 00:12:38.312 32% of all newborn deaths is from infections. 00:12:38.336 --> 00:12:42.787 The umbilical cord blood is rich in white blood cells to fight infections 00:12:42.811 --> 00:12:45.405 and antibodies that mom has created. 00:12:45.429 --> 00:12:47.993 Perhaps the most important thing 00:12:48.017 --> 00:12:52.565 is that that umbilical cord blood is packed with stem cells, 00:12:52.589 --> 00:12:56.842 these cells with genetic potential to prevent and repair 00:12:56.866 --> 00:12:58.152 damage throughout the body. 00:12:58.176 --> 00:13:00.658 You'll be learning more about stem cells later today, 00:13:00.682 --> 00:13:01.926 but just one example. 00:13:01.950 --> 00:13:04.712 We've learned just in recent years that muscular dystrophy, 00:13:04.736 --> 00:13:08.005 that we used to think was primarily damage to the muscles, isn't. 00:13:08.029 --> 00:13:11.926 It is primarily damage to the stem cells that repair muscle damage. 00:13:11.950 --> 00:13:17.523 Babies, throughout most of history, had gotten cutting-edge medical treatment, 00:13:17.547 --> 00:13:22.483 an autologous stem-cell transplant at birth, as a course of nature. 00:13:23.303 --> 00:13:29.304 But, in 1913 an idea took hold in the West 00:13:29.328 --> 00:13:30.954 and spread around the globe. 00:13:30.978 --> 00:13:32.208 And idea was this: 00:13:32.232 --> 00:13:36.335 as soon as baby emerges, to clamp the cord, 00:13:36.359 --> 00:13:37.717 to surgically clamp it. 00:13:37.741 --> 00:13:40.673 To cut off, to choke off the supply of oxygen, 00:13:40.697 --> 00:13:43.427 to cut off the flow of blood, 00:13:43.451 --> 00:13:45.480 to lock out the white blood cells, 00:13:45.504 --> 00:13:47.472 to lock out the antibodies 00:13:47.496 --> 00:13:52.953 and to take that umbilical cord, stem cell treasure 00:13:52.977 --> 00:13:54.365 and throw it in the trash. 00:13:57.818 --> 00:14:01.760 Which, I think, is one of leading reasons that we have chronic illnesses 00:14:01.784 --> 00:14:03.327 rising in kids today. 00:14:05.114 --> 00:14:08.734 Thankfully, many kids have sufficient reserves 00:14:08.758 --> 00:14:10.894 to be able to handle that loss. 00:14:11.663 --> 00:14:13.780 But many don't. 00:14:15.459 --> 00:14:17.880 That leads us to the TICC TOCC campaign. 00:14:17.904 --> 00:14:22.110 Very simple idea: Transitioning Immediate Cord Clamping 00:14:22.134 --> 00:14:24.709 To Optimal Cord Clamping. 00:14:24.733 --> 00:14:27.384 It's not a business, it's not even a non-profit, 00:14:27.408 --> 00:14:29.137 it's a shared idea. 00:14:30.141 --> 00:14:34.701 Waiting an extra 90 seconds or so, till the cord stops pulsing, 00:14:34.725 --> 00:14:37.328 the way we have throughout almost all of human history. 00:14:40.636 --> 00:14:45.842 This is a powerful participatory idea, 00:14:45.866 --> 00:14:48.143 and one that's really easy to spread. 00:14:48.477 --> 00:14:51.351 Far easier to spread than it is to spread supplements, 00:14:51.375 --> 00:14:53.378 or equipment, or antibiotics, 00:14:53.402 --> 00:14:56.950 and certainly than stem cell transplants. 00:15:01.667 --> 00:15:04.000 It's something that I'm convinced that we can do. 00:15:04.024 --> 00:15:05.812 And why am I convinced we can do it? 00:15:05.836 --> 00:15:07.890 Because we've done it before. 00:15:07.914 --> 00:15:13.151 Back in 1913, when the idea of clamping quickly spread, 00:15:13.175 --> 00:15:14.447 that was foreign, 00:15:14.471 --> 00:15:16.494 but it spread across the globe, 00:15:16.518 --> 00:15:19.003 even in the places no physician had ever been, 00:15:19.027 --> 00:15:24.868 because the 20th century saw what had been unprecedented advances 00:15:24.892 --> 00:15:27.415 in travel and in communications. 00:15:27.439 --> 00:15:29.932 It was airplanes and telephones that let it spread. 00:15:29.956 --> 00:15:31.295 But today? 00:15:31.319 --> 00:15:33.487 Today, we have the internet. 00:15:33.511 --> 00:15:36.031 Today, we have mobile technology. 00:15:36.055 --> 00:15:37.632 Today, we have YouTube. 00:15:37.656 --> 00:15:40.858 Today things can spread Gangnam Style around the globe 00:15:40.882 --> 00:15:43.341 faster than you can imagine. 00:15:44.315 --> 00:15:46.197 On Facebook, there are a billion people 00:15:46.221 --> 00:15:49.778 and on average, we're only 4.74 degrees of separation, 00:15:49.802 --> 00:15:51.284 we can reach everywhere. 00:15:51.308 --> 00:15:54.888 Twitter's even closer, 3.43 degrees of separation. 00:15:54.912 --> 00:15:57.325 And I've been in the most remote villages. 00:15:57.349 --> 00:16:01.378 They have no electricity, no toilets, but people have cell phones. 00:16:02.251 --> 00:16:03.782 This is something we can do. 00:16:03.806 --> 00:16:04.938 Bang! 00:16:04.962 --> 00:16:08.270 We can take networked bits and get the atoms we need 00:16:08.294 --> 00:16:11.723 to the developing neurons and they'll unleash genetic potential. 00:16:12.547 --> 00:16:14.660 The TICC TOCC movement has a motto. 00:16:14.684 --> 00:16:17.466 It's a common phrase: "first do no harm." 00:16:17.490 --> 00:16:20.070 I hope you'll never hear it the same way again. 00:16:20.094 --> 00:16:24.533 Because the first intervention of the 21st century medicine, 00:16:24.557 --> 00:16:26.951 the first thing that we do for a baby, 00:16:26.975 --> 00:16:31.968 is surgical clamps and severing that has no evidence base. 00:16:31.992 --> 00:16:34.286 There is no credible evidence of benefit. 00:16:34.310 --> 00:16:36.325 There is solid evidence, though, 00:16:36.349 --> 00:16:38.293 that it depletes iron stores, 00:16:38.317 --> 00:16:40.135 that it decreases oxygen, 00:16:40.159 --> 00:16:43.009 that it diminishes oxygen-carrying capacity, 00:16:43.033 --> 00:16:48.126 that it deters our abilities to fight infections 00:16:48.150 --> 00:16:49.492 and that it deprives babies 00:16:49.516 --> 00:16:52.968 of some of the most unique and important cells in their body. 00:16:52.992 --> 00:16:58.007 If you look up, there is big scientific evidence showing the safety and benefit 00:16:58.031 --> 00:17:00.197 of doing it the way nature has always done it. 00:17:00.221 --> 00:17:03.038 It's often called delayed cord clamping in the literature. 00:17:03.062 --> 00:17:04.264 I object to the term - 00:17:04.288 --> 00:17:06.347 it's not late, it's optimal cord clamping. 00:17:06.371 --> 00:17:07.521 It's on time. 00:17:08.110 --> 00:17:10.433 So how do we participate in this together? 00:17:10.457 --> 00:17:13.209 How does a TICC TOCC campaign work? 00:17:13.233 --> 00:17:14.868 And it couldn't be easier. 00:17:15.307 --> 00:17:18.107 To participate, it's only two things. 00:17:18.131 --> 00:17:23.326 First, request optimal cord clamping for your loved ones. 00:17:24.121 --> 00:17:28.709 And second, share this simple idea with your networks. 00:17:28.733 --> 00:17:31.009 Your social networks, online and off. 00:17:31.525 --> 00:17:33.526 Preferably as loud and as far as you can. 00:17:33.550 --> 00:17:35.884 But just request it and share it. 00:17:35.908 --> 00:17:37.058 And that's it! 00:17:37.636 --> 00:17:40.334 We can change the world. 00:17:40.867 --> 00:17:44.803 It's not just humans who have done this through all of human history, by the way. 00:17:44.827 --> 00:17:47.882 Primates too have umbilical cords, and they instinctively wait. 00:17:47.906 --> 00:17:50.699 None of them will sever the cord before it stops pulsing. 00:17:50.723 --> 00:17:52.212 And it's not just primates. 00:17:52.236 --> 00:17:55.000 Mammals, throughout the world, have umbilical cords. 00:17:55.024 --> 00:17:56.913 And they instinctively wait. 00:17:56.937 --> 00:18:00.469 None of them will actively sever the cord, 00:18:00.493 --> 00:18:01.864 they'll wait. 00:18:01.888 --> 00:18:03.038 Today, 00:18:03.984 --> 00:18:05.168 TICC TOCC, 00:18:05.192 --> 00:18:10.072 more than a quarter of a million babies will be born. 00:18:10.727 --> 00:18:12.079 For most of them, 00:18:12.103 --> 00:18:14.885 it'll be clamped immediately and thrown in the trash. 00:18:15.734 --> 00:18:18.549 This intervention works for kids born by C-section, 00:18:18.573 --> 00:18:20.728 or vaginally, born on time or early, 00:18:20.752 --> 00:18:23.860 whether you want to bank the cord blood stem cells or not. 00:18:24.316 --> 00:18:25.551 We can change it. 00:18:27.025 --> 00:18:28.501 Let's do it. 00:18:29.374 --> 00:18:30.559 Thanks very much! 00:18:30.583 --> 00:18:36.525 (Applause)