[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.59,0:00:03.42,Default,,0000,0000,0000,,The will to live life differently can start
Dialogue: 0,0:00:03.42,0:00:06.87,Default,,0000,0000,0000,,in some of the most unusual places.
Dialogue: 0,0:00:06.87,0:00:08.82,Default,,0000,0000,0000,,This is where I come from, Todmorden.
Dialogue: 0,0:00:08.82,0:00:10.84,Default,,0000,0000,0000,,It's a market town in the north of England,
Dialogue: 0,0:00:10.84,0:00:13.51,Default,,0000,0000,0000,,15,000 people, between Leeds and Manchester,
Dialogue: 0,0:00:13.51,0:00:15.58,Default,,0000,0000,0000,,fairly normal market town.
Dialogue: 0,0:00:15.58,0:00:17.75,Default,,0000,0000,0000,,It used to look like this,
Dialogue: 0,0:00:17.75,0:00:20.50,Default,,0000,0000,0000,,and now it's more like this,
Dialogue: 0,0:00:20.50,0:00:24.22,Default,,0000,0000,0000,,with fruit and veg and herbs sprouting up all over the place.
Dialogue: 0,0:00:24.22,0:00:28.94,Default,,0000,0000,0000,,We call it propaganda gardening. (Laughter)
Dialogue: 0,0:00:28.94,0:00:31.96,Default,,0000,0000,0000,,Corner row railway, station car park,
Dialogue: 0,0:00:31.96,0:00:35.71,Default,,0000,0000,0000,,front of a health center, people's front gardens,
Dialogue: 0,0:00:35.71,0:00:39.24,Default,,0000,0000,0000,,and even in front of the police station. (Laughter)
Dialogue: 0,0:00:39.24,0:00:42.23,Default,,0000,0000,0000,,We've got edible canal towpaths,
Dialogue: 0,0:00:42.23,0:00:44.40,Default,,0000,0000,0000,,and we've got sprouting cemeteries.
Dialogue: 0,0:00:44.40,0:00:50.90,Default,,0000,0000,0000,,The soil is extremely good. (Laughter)
Dialogue: 0,0:00:50.90,0:00:53.14,Default,,0000,0000,0000,,We've even invented a new form of tourism.
Dialogue: 0,0:00:53.14,0:00:56.75,Default,,0000,0000,0000,,It's called vegetable tourism, and believe it or not,
Dialogue: 0,0:00:56.75,0:01:00.68,Default,,0000,0000,0000,,people come from all over the world to poke around in our raised beds,
Dialogue: 0,0:01:00.68,0:01:03.66,Default,,0000,0000,0000,,even when there's not much growing. (Laughter)
Dialogue: 0,0:01:03.66,0:01:07.29,Default,,0000,0000,0000,,But it starts a conversation. (Laughter)
Dialogue: 0,0:01:07.29,0:01:11.30,Default,,0000,0000,0000,,And, you know, we're not doing it because we're bored. (Laughter)
Dialogue: 0,0:01:11.30,0:01:16.11,Default,,0000,0000,0000,,We're doing it because we want to start a revolution.
Dialogue: 0,0:01:16.11,0:01:17.43,Default,,0000,0000,0000,,We tried to answer this simple question:
Dialogue: 0,0:01:17.43,0:01:20.32,Default,,0000,0000,0000,,Can you find a unifying language that cuts across age
Dialogue: 0,0:01:20.32,0:01:24.54,Default,,0000,0000,0000,,and income and culture that will help people themselves
Dialogue: 0,0:01:24.54,0:01:26.20,Default,,0000,0000,0000,,find a new way of living,
Dialogue: 0,0:01:26.20,0:01:28.32,Default,,0000,0000,0000,,see spaces around them differently,
Dialogue: 0,0:01:28.32,0:01:30.93,Default,,0000,0000,0000,,think about the resources they use differently,
Dialogue: 0,0:01:30.93,0:01:32.92,Default,,0000,0000,0000,,interact differently?
Dialogue: 0,0:01:32.92,0:01:35.29,Default,,0000,0000,0000,,Can we find that language?
Dialogue: 0,0:01:35.29,0:01:39.26,Default,,0000,0000,0000,,And then, can we replicate those actions?
Dialogue: 0,0:01:39.26,0:01:42.02,Default,,0000,0000,0000,,And the answer would appear to be yes,
Dialogue: 0,0:01:42.02,0:01:45.42,Default,,0000,0000,0000,,and the language would appear to be food.
Dialogue: 0,0:01:45.42,0:01:47.44,Default,,0000,0000,0000,,So, three and a half years ago, a few of us
Dialogue: 0,0:01:47.44,0:01:49.06,Default,,0000,0000,0000,,sat around a kitchen table and
Dialogue: 0,0:01:49.06,0:01:52.42,Default,,0000,0000,0000,,we just invented the whole thing. (Laughter)
Dialogue: 0,0:01:52.42,0:01:55.66,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:01:55.66,0:01:58.25,Default,,0000,0000,0000,,We came up with a really simple game plan that we put to a public meeting.
Dialogue: 0,0:01:58.25,0:02:00.56,Default,,0000,0000,0000,,We did not consult. We did not write a report.
Dialogue: 0,0:02:00.56,0:02:03.14,Default,,0000,0000,0000,,Enough of all that. (Laughter)
Dialogue: 0,0:02:03.14,0:02:06.16,Default,,0000,0000,0000,,And we said to that public meeting in Todmorden,
Dialogue: 0,0:02:06.16,0:02:09.10,Default,,0000,0000,0000,,look, let's imagine that our town
Dialogue: 0,0:02:09.10,0:02:10.86,Default,,0000,0000,0000,,is focused around three plates:
Dialogue: 0,0:02:10.86,0:02:13.08,Default,,0000,0000,0000,,a community plate, the way we live our everyday lives;
Dialogue: 0,0:02:13.08,0:02:16.13,Default,,0000,0000,0000,,a learning plate, what we teach our kids in school
Dialogue: 0,0:02:16.13,0:02:18.89,Default,,0000,0000,0000,,and what new skills we share amongst ourselves;
Dialogue: 0,0:02:18.89,0:02:22.01,Default,,0000,0000,0000,,and business, what we do with the pound in our pocket
Dialogue: 0,0:02:22.01,0:02:23.83,Default,,0000,0000,0000,,and which businesses we choose to support.
Dialogue: 0,0:02:23.83,0:02:26.64,Default,,0000,0000,0000,,Now, let's imagine those plates agitated
Dialogue: 0,0:02:26.64,0:02:29.28,Default,,0000,0000,0000,,with community actions around food.
Dialogue: 0,0:02:29.28,0:02:31.52,Default,,0000,0000,0000,,If we start one of those community plates spinning,
Dialogue: 0,0:02:31.52,0:02:34.90,Default,,0000,0000,0000,,that's really great, that really starts to empower people,
Dialogue: 0,0:02:34.90,0:02:36.99,Default,,0000,0000,0000,,but if we can then spin that community plate
Dialogue: 0,0:02:36.99,0:02:39.89,Default,,0000,0000,0000,,with the learning plate, and then spin it with the business plate,
Dialogue: 0,0:02:39.89,0:02:43.62,Default,,0000,0000,0000,,we've got a real show there, we've got some action theater.
Dialogue: 0,0:02:43.62,0:02:46.97,Default,,0000,0000,0000,,We're starting to build resilience ourselves.
Dialogue: 0,0:02:46.97,0:02:50.36,Default,,0000,0000,0000,,We're starting to reinvent community ourselves,
Dialogue: 0,0:02:50.36,0:02:53.83,Default,,0000,0000,0000,,and we've done it all without a flipping strategy document.
Dialogue: 0,0:02:53.83,0:02:59.14,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:02:59.14,0:03:01.93,Default,,0000,0000,0000,,And here's the thing as well.
Dialogue: 0,0:03:01.93,0:03:04.35,Default,,0000,0000,0000,,We've not asked anybody's permission to do this,
Dialogue: 0,0:03:04.35,0:03:06.64,Default,,0000,0000,0000,,we're just doing it. (Laughter)
Dialogue: 0,0:03:06.64,0:03:08.40,Default,,0000,0000,0000,,And we are certainly not waiting for that check
Dialogue: 0,0:03:08.40,0:03:11.14,Default,,0000,0000,0000,,to drop through the letterbox before we start,
Dialogue: 0,0:03:11.14,0:03:13.47,Default,,0000,0000,0000,,and most importantly of all, we are not daunted
Dialogue: 0,0:03:13.47,0:03:15.32,Default,,0000,0000,0000,,by the sophisticated arguments that say,
Dialogue: 0,0:03:15.32,0:03:19.22,Default,,0000,0000,0000,,"These small actions are meaningless in the face of tomorrow's problems,"
Dialogue: 0,0:03:19.22,0:03:22.89,Default,,0000,0000,0000,,because I have seen the power of small actions,
Dialogue: 0,0:03:22.89,0:03:24.96,Default,,0000,0000,0000,,and it is awesome.
Dialogue: 0,0:03:24.96,0:03:28.07,Default,,0000,0000,0000,,So, back to the public meeting. (Laughter)
Dialogue: 0,0:03:28.07,0:03:30.96,Default,,0000,0000,0000,,We put that proposition to the meeting, two seconds,
Dialogue: 0,0:03:30.96,0:03:32.67,Default,,0000,0000,0000,,and then the room exploded.
Dialogue: 0,0:03:32.67,0:03:36.56,Default,,0000,0000,0000,,I have never, ever experienced anything like that in my life.
Dialogue: 0,0:03:36.56,0:03:39.94,Default,,0000,0000,0000,,And it's been the same in every single room, in every town
Dialogue: 0,0:03:39.94,0:03:41.49,Default,,0000,0000,0000,,that we've ever told our story.
Dialogue: 0,0:03:41.49,0:03:45.84,Default,,0000,0000,0000,,People are ready and respond to the story of food.
Dialogue: 0,0:03:45.84,0:03:48.09,Default,,0000,0000,0000,,They want positive actions they can engage in,
Dialogue: 0,0:03:48.09,0:03:50.69,Default,,0000,0000,0000,,and in their bones, they know it's time
Dialogue: 0,0:03:50.69,0:03:52.58,Default,,0000,0000,0000,,to take personal responsibility
Dialogue: 0,0:03:52.58,0:03:55.15,Default,,0000,0000,0000,,and invest in more kindness to each other
Dialogue: 0,0:03:55.15,0:03:58.08,Default,,0000,0000,0000,,and to the environment.
Dialogue: 0,0:03:58.08,0:04:01.39,Default,,0000,0000,0000,,And since we had that meeting three and a half years ago,
Dialogue: 0,0:04:01.39,0:04:04.64,Default,,0000,0000,0000,,it's been a heck of a roller coaster.
Dialogue: 0,0:04:04.64,0:04:07.54,Default,,0000,0000,0000,,We started with a seed swap, really simple stuff,
Dialogue: 0,0:04:07.54,0:04:09.78,Default,,0000,0000,0000,,and then we took an area of land, a strip on the side
Dialogue: 0,0:04:09.78,0:04:12.29,Default,,0000,0000,0000,,of our main road, which was a dog toilet, basically,
Dialogue: 0,0:04:12.29,0:04:15.64,Default,,0000,0000,0000,,and we turned it into a really lovely herb garden.
Dialogue: 0,0:04:15.64,0:04:17.93,Default,,0000,0000,0000,,We took the corner of the car park in the station
Dialogue: 0,0:04:17.93,0:04:19.66,Default,,0000,0000,0000,,that you saw, and we made vegetable beds
Dialogue: 0,0:04:19.66,0:04:23.18,Default,,0000,0000,0000,,for everybody to share and pick from themselves.
Dialogue: 0,0:04:23.18,0:04:24.49,Default,,0000,0000,0000,,We went to the doctors. We've just had
Dialogue: 0,0:04:24.49,0:04:27.40,Default,,0000,0000,0000,,a 6-million-pound health center built in Todmorden,
Dialogue: 0,0:04:27.40,0:04:30.09,Default,,0000,0000,0000,,and for some reason that I cannot comprehend,
Dialogue: 0,0:04:30.09,0:04:33.88,Default,,0000,0000,0000,,it has been surrounded by prickly plants. (Laughter)
Dialogue: 0,0:04:33.88,0:04:36.97,Default,,0000,0000,0000,,So we went to the doctors, said, "Would you mind us taking them up?"
Dialogue: 0,0:04:36.97,0:04:39.32,Default,,0000,0000,0000,,They said, "Absolutely fine, provided you get planning permission
Dialogue: 0,0:04:39.32,0:04:41.24,Default,,0000,0000,0000,,and you do it in Latin and you do it in triplicate,"
Dialogue: 0,0:04:41.24,0:04:44.04,Default,,0000,0000,0000,,so we did — (Laughter) — and now there are fruit trees
Dialogue: 0,0:04:44.04,0:04:47.33,Default,,0000,0000,0000,,and bushes and herbs and vegetables
Dialogue: 0,0:04:47.33,0:04:50.56,Default,,0000,0000,0000,,around that doctor's surgery.
Dialogue: 0,0:04:50.56,0:04:52.84,Default,,0000,0000,0000,,And there's been lots of other examples, like the corn
Dialogue: 0,0:04:52.84,0:04:54.69,Default,,0000,0000,0000,,that was in front of the police station,
Dialogue: 0,0:04:54.69,0:04:56.51,Default,,0000,0000,0000,,and the old people's home that we've planted it with food
Dialogue: 0,0:04:56.51,0:04:58.48,Default,,0000,0000,0000,,that they can pick and grow.
Dialogue: 0,0:04:58.48,0:05:00.19,Default,,0000,0000,0000,,But it isn't just about growing,
Dialogue: 0,0:05:00.19,0:05:02.74,Default,,0000,0000,0000,,because we all are part of this jigsaw.
Dialogue: 0,0:05:02.74,0:05:05.61,Default,,0000,0000,0000,,It's about taking those artistic people in your community
Dialogue: 0,0:05:05.61,0:05:07.84,Default,,0000,0000,0000,,and doing some fabulous designs in those raised beds
Dialogue: 0,0:05:07.84,0:05:09.91,Default,,0000,0000,0000,,to explain to people what's growing there,
Dialogue: 0,0:05:09.91,0:05:12.13,Default,,0000,0000,0000,,because there's so many people that don't really recognize
Dialogue: 0,0:05:12.13,0:05:14.02,Default,,0000,0000,0000,,a vegetable unless it's in a bit of plastic
Dialogue: 0,0:05:14.02,0:05:16.09,Default,,0000,0000,0000,,with a bit of an instruction packet on the top. (Laughter)
Dialogue: 0,0:05:16.09,0:05:18.99,Default,,0000,0000,0000,,So we have some people who designed these things,
Dialogue: 0,0:05:18.99,0:05:21.00,Default,,0000,0000,0000,,"If it looks like this, please don't pick it, but if it looks like this,
Dialogue: 0,0:05:21.00,0:05:22.98,Default,,0000,0000,0000,,help yourself."
Dialogue: 0,0:05:22.98,0:05:25.85,Default,,0000,0000,0000,,This is about sharing and investing in kindness.
Dialogue: 0,0:05:25.85,0:05:27.71,Default,,0000,0000,0000,,And for those people that don't want to do either
Dialogue: 0,0:05:27.71,0:05:29.70,Default,,0000,0000,0000,,of those things, maybe they can cook,
Dialogue: 0,0:05:29.70,0:05:32.58,Default,,0000,0000,0000,,so we pick them seasonally and then we go on the street,
Dialogue: 0,0:05:32.58,0:05:34.81,Default,,0000,0000,0000,,or in the pub, or in the church,
Dialogue: 0,0:05:34.81,0:05:36.44,Default,,0000,0000,0000,,or wherever people are living their lives.
Dialogue: 0,0:05:36.44,0:05:38.98,Default,,0000,0000,0000,,This is about us going to the people and saying,
Dialogue: 0,0:05:38.98,0:05:41.39,Default,,0000,0000,0000,,"We are all part of the local food jigsaw,
Dialogue: 0,0:05:41.39,0:05:44.05,Default,,0000,0000,0000,,we are all part of a solution."
Dialogue: 0,0:05:44.05,0:05:46.26,Default,,0000,0000,0000,,And then, because we know we've got vegetable tourists
Dialogue: 0,0:05:46.26,0:05:48.97,Default,,0000,0000,0000,,and we love them to bits and they're absolutely fantastic,
Dialogue: 0,0:05:48.97,0:05:51.55,Default,,0000,0000,0000,,we thought, what could we do to give them an even better experience?
Dialogue: 0,0:05:51.55,0:05:53.95,Default,,0000,0000,0000,,So we invented, without asking, of course,
Dialogue: 0,0:05:53.95,0:05:56.06,Default,,0000,0000,0000,,the Incredible Edible Green Route.
Dialogue: 0,0:05:56.06,0:05:58.78,Default,,0000,0000,0000,,And this is a route of exhibition gardens,
Dialogue: 0,0:05:58.78,0:06:03.50,Default,,0000,0000,0000,,and edible towpaths, and bee-friendly sites, and the story
Dialogue: 0,0:06:03.50,0:06:06.36,Default,,0000,0000,0000,,of pollinators, and it's a route that we designed
Dialogue: 0,0:06:06.36,0:06:08.97,Default,,0000,0000,0000,,that takes people through the whole of our town,
Dialogue: 0,0:06:08.97,0:06:12.19,Default,,0000,0000,0000,,past our cafes and our small shops, through our market,
Dialogue: 0,0:06:12.19,0:06:15.60,Default,,0000,0000,0000,,not just to and fro from the supermarket,
Dialogue: 0,0:06:15.60,0:06:17.90,Default,,0000,0000,0000,,and we're hoping that, in changing people's footfall
Dialogue: 0,0:06:17.90,0:06:20.75,Default,,0000,0000,0000,,around our town, we're also changing their behavior.
Dialogue: 0,0:06:20.75,0:06:24.47,Default,,0000,0000,0000,,And then there's the second plate, the learning plate.
Dialogue: 0,0:06:24.47,0:06:26.05,Default,,0000,0000,0000,,Well, we're in partnership with a high school.
Dialogue: 0,0:06:26.05,0:06:29.13,Default,,0000,0000,0000,,We've created a company. We are designing and building
Dialogue: 0,0:06:29.13,0:06:31.18,Default,,0000,0000,0000,,an aquaponics unit in some land that was spare
Dialogue: 0,0:06:31.18,0:06:33.08,Default,,0000,0000,0000,,at the back of the high school, like you do,
Dialogue: 0,0:06:33.08,0:06:35.28,Default,,0000,0000,0000,,and now we're going to be growing fish and vegetables
Dialogue: 0,0:06:35.28,0:06:37.82,Default,,0000,0000,0000,,in an orchard with bees,
Dialogue: 0,0:06:37.82,0:06:40.08,Default,,0000,0000,0000,,and the kids are helping us build that,
Dialogue: 0,0:06:40.08,0:06:42.90,Default,,0000,0000,0000,,and the kids are on the board, and because the community
Dialogue: 0,0:06:42.90,0:06:44.43,Default,,0000,0000,0000,,was really keen on working with the high school,
Dialogue: 0,0:06:44.43,0:06:47.80,Default,,0000,0000,0000,,the high school is now teaching agriculture,
Dialogue: 0,0:06:47.80,0:06:50.91,Default,,0000,0000,0000,,and because it's teaching agriculture, we started to think,
Dialogue: 0,0:06:50.91,0:06:53.69,Default,,0000,0000,0000,,how could we then get those kids that never had a qualification
Dialogue: 0,0:06:53.69,0:06:56.24,Default,,0000,0000,0000,,before in their lives but are really excited about growing,
Dialogue: 0,0:06:56.24,0:06:57.95,Default,,0000,0000,0000,,how can we give them some more experience?
Dialogue: 0,0:06:57.95,0:06:59.91,Default,,0000,0000,0000,,So we got some land that was donated
Dialogue: 0,0:06:59.91,0:07:01.17,Default,,0000,0000,0000,,by a local garden center.
Dialogue: 0,0:07:01.17,0:07:04.50,Default,,0000,0000,0000,,It was really quite muddy, but in a truly incredible way,
Dialogue: 0,0:07:04.50,0:07:07.11,Default,,0000,0000,0000,,totally voluntary-led, we have turned that
Dialogue: 0,0:07:07.11,0:07:09.31,Default,,0000,0000,0000,,into a market garden training center,
Dialogue: 0,0:07:09.31,0:07:12.27,Default,,0000,0000,0000,,and that is polytunnels and raised beds
Dialogue: 0,0:07:12.27,0:07:14.98,Default,,0000,0000,0000,,and all the things you need to get the soil under your fingers
Dialogue: 0,0:07:14.98,0:07:17.30,Default,,0000,0000,0000,,and think maybe there's a job in this for me in the future.
Dialogue: 0,0:07:17.30,0:07:19.50,Default,,0000,0000,0000,,And because we were doing that, some local academics said,
Dialogue: 0,0:07:19.50,0:07:20.84,Default,,0000,0000,0000,,"You know, we could help design
Dialogue: 0,0:07:20.84,0:07:22.61,Default,,0000,0000,0000,,a commercial horticulture course for you.
Dialogue: 0,0:07:22.61,0:07:24.00,Default,,0000,0000,0000,,There's not one that we know of."
Dialogue: 0,0:07:24.00,0:07:26.65,Default,,0000,0000,0000,,So they're doing that, and we're going to launch it later this year,
Dialogue: 0,0:07:26.65,0:07:29.23,Default,,0000,0000,0000,,and it's all an experiment, and it's all voluntary.
Dialogue: 0,0:07:29.23,0:07:30.85,Default,,0000,0000,0000,,And then there's the third plate,
Dialogue: 0,0:07:30.85,0:07:32.67,Default,,0000,0000,0000,,because if you walk through an edible landscape,
Dialogue: 0,0:07:32.67,0:07:35.26,Default,,0000,0000,0000,,and if you're learning new skills, and if you start to get
Dialogue: 0,0:07:35.26,0:07:37.31,Default,,0000,0000,0000,,interested in what's growing seasonally,
Dialogue: 0,0:07:37.31,0:07:39.22,Default,,0000,0000,0000,,you might just want to spend more of your own money
Dialogue: 0,0:07:39.22,0:07:41.30,Default,,0000,0000,0000,,in support of local producers,
Dialogue: 0,0:07:41.30,0:07:43.06,Default,,0000,0000,0000,,not just veg, but meat and cheese and beer
Dialogue: 0,0:07:43.06,0:07:45.14,Default,,0000,0000,0000,,and whatever else it might be.
Dialogue: 0,0:07:45.14,0:07:47.87,Default,,0000,0000,0000,,But then, we're just a community group, you know.
Dialogue: 0,0:07:47.87,0:07:49.83,Default,,0000,0000,0000,,We're just all volunteers. What could we actually do?
Dialogue: 0,0:07:49.83,0:07:51.58,Default,,0000,0000,0000,,So we did some really simple things.
Dialogue: 0,0:07:51.58,0:07:53.37,Default,,0000,0000,0000,,We fundraised, we got some blackboards,
Dialogue: 0,0:07:53.37,0:07:54.54,Default,,0000,0000,0000,,we put "Incredible Edible" on the top,
Dialogue: 0,0:07:54.54,0:07:56.71,Default,,0000,0000,0000,,we gave it every market trader that was selling locally,
Dialogue: 0,0:07:56.71,0:07:59.64,Default,,0000,0000,0000,,and they scribbled on what they were selling in any one week.
Dialogue: 0,0:07:59.64,0:08:02.10,Default,,0000,0000,0000,,Really popular. People congregated around it.
Dialogue: 0,0:08:02.10,0:08:03.74,Default,,0000,0000,0000,,Sales were up.
Dialogue: 0,0:08:03.74,0:08:06.74,Default,,0000,0000,0000,,And then, we had a chat with the farmers, and we said,
Dialogue: 0,0:08:06.74,0:08:07.72,Default,,0000,0000,0000,,"We're really serious about this,"
Dialogue: 0,0:08:07.72,0:08:10.14,Default,,0000,0000,0000,,but they didn't actually believe us, so we thought,
Dialogue: 0,0:08:10.14,0:08:12.76,Default,,0000,0000,0000,,okay, what should we do? I know. If we can create
Dialogue: 0,0:08:12.76,0:08:15.33,Default,,0000,0000,0000,,a campaign around one product and show them
Dialogue: 0,0:08:15.33,0:08:17.38,Default,,0000,0000,0000,,there is local loyalty to that product,
Dialogue: 0,0:08:17.38,0:08:19.72,Default,,0000,0000,0000,,maybe they'll change their mind and see we're serious.
Dialogue: 0,0:08:19.72,0:08:22.71,Default,,0000,0000,0000,,So we launched a campaign -- because it just amuses me --
Dialogue: 0,0:08:22.71,0:08:24.78,Default,,0000,0000,0000,,called Every Egg Matters. (Laughter)
Dialogue: 0,0:08:24.78,0:08:28.40,Default,,0000,0000,0000,,And what we did was we put people on our egg map.
Dialogue: 0,0:08:28.40,0:08:30.56,Default,,0000,0000,0000,,It's a stylized map of Togmorden.
Dialogue: 0,0:08:30.56,0:08:32.20,Default,,0000,0000,0000,,Anybody that's selling their excess eggs
Dialogue: 0,0:08:32.20,0:08:34.73,Default,,0000,0000,0000,,at the garden gate, perfectly legally, to their neighbors,
Dialogue: 0,0:08:34.73,0:08:37.15,Default,,0000,0000,0000,,we've stuck on there. We started with four,
Dialogue: 0,0:08:37.15,0:08:39.42,Default,,0000,0000,0000,,and we've now got 64 on, and the result of that was
Dialogue: 0,0:08:39.42,0:08:40.92,Default,,0000,0000,0000,,that people were then going into shops
Dialogue: 0,0:08:40.92,0:08:43.60,Default,,0000,0000,0000,,asking for a local Todmorden egg, and the result of that
Dialogue: 0,0:08:43.60,0:08:45.89,Default,,0000,0000,0000,,was, some farmers upped the amount of flocks they got
Dialogue: 0,0:08:45.89,0:08:48.00,Default,,0000,0000,0000,,of free range birds, and then they went on to meat birds,
Dialogue: 0,0:08:48.00,0:08:50.58,Default,,0000,0000,0000,,and although these are really, really small steps,
Dialogue: 0,0:08:50.58,0:08:55.27,Default,,0000,0000,0000,,that increasing local economic confidence
Dialogue: 0,0:08:55.27,0:08:57.85,Default,,0000,0000,0000,,is starting to play out in a number of ways,
Dialogue: 0,0:08:57.85,0:08:59.15,Default,,0000,0000,0000,,and we now have farmers doing cheese
Dialogue: 0,0:08:59.15,0:09:00.94,Default,,0000,0000,0000,,and they've upped their flocks and rare breed pigs,
Dialogue: 0,0:09:00.94,0:09:02.35,Default,,0000,0000,0000,,they're doing pasties and pies and things
Dialogue: 0,0:09:02.35,0:09:04.72,Default,,0000,0000,0000,,that they would have never done before.
Dialogue: 0,0:09:04.72,0:09:07.34,Default,,0000,0000,0000,,We've got increasing market stalls selling local food,
Dialogue: 0,0:09:07.34,0:09:11.56,Default,,0000,0000,0000,,and in a survey that local students did for us, 49 percent
Dialogue: 0,0:09:11.56,0:09:14.51,Default,,0000,0000,0000,,of all food traders in that town said that their bottom line
Dialogue: 0,0:09:14.51,0:09:16.92,Default,,0000,0000,0000,,had increased because of what we were actually doing.
Dialogue: 0,0:09:16.92,0:09:20.01,Default,,0000,0000,0000,,And we're just volunteers and it's only an experiment.
Dialogue: 0,0:09:20.01,0:09:21.41,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:09:21.41,0:09:23.82,Default,,0000,0000,0000,,Now, none of this is rocket science.
Dialogue: 0,0:09:23.82,0:09:26.70,Default,,0000,0000,0000,,It certainly is not clever, and it's not original.
Dialogue: 0,0:09:26.70,0:09:30.51,Default,,0000,0000,0000,,But it is joined up, and it is inclusive.
Dialogue: 0,0:09:30.51,0:09:32.63,Default,,0000,0000,0000,,This is not a movement for those people
Dialogue: 0,0:09:32.63,0:09:34.55,Default,,0000,0000,0000,,that are going to sort themselves out anyway.
Dialogue: 0,0:09:34.55,0:09:35.88,Default,,0000,0000,0000,,This is a movement for everyone.
Dialogue: 0,0:09:37.45,0:09:41.31,Default,,0000,0000,0000,,We have a motto: If you eat, you're in. (Laughter)
Dialogue: 0,0:09:41.31,0:09:43.23,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:09:47.40,0:09:52.48,Default,,0000,0000,0000,,Across age, across income, across culture.
Dialogue: 0,0:09:52.48,0:09:56.09,Default,,0000,0000,0000,,It's been really quite a roller coaster experience,
Dialogue: 0,0:09:56.09,0:09:56.63,Default,,0000,0000,0000,,but going back to that first question that we asked,
Dialogue: 0,0:09:58.56,0:10:01.82,Default,,0000,0000,0000,,is it replicable? Yeah. It most certainly is replicable.
Dialogue: 0,0:10:01.82,0:10:04.63,Default,,0000,0000,0000,,More than 30 towns in England now are spinning
Dialogue: 0,0:10:04.63,0:10:06.76,Default,,0000,0000,0000,,the Incredible Edible plate.
Dialogue: 0,0:10:06.76,0:10:10.26,Default,,0000,0000,0000,,Whichever way they want to do it, of their own volition,
Dialogue: 0,0:10:10.26,0:10:12.95,Default,,0000,0000,0000,,they're trying to make their own lives differently,
Dialogue: 0,0:10:12.95,0:10:15.70,Default,,0000,0000,0000,,and worldwide, we've got communities across America
Dialogue: 0,0:10:15.70,0:10:17.44,Default,,0000,0000,0000,,and Japan -- it's incredible, isn't it? I mean,
Dialogue: 0,0:10:17.44,0:10:19.96,Default,,0000,0000,0000,,America and Japan and New Zealand.
Dialogue: 0,0:10:19.96,0:10:22.48,Default,,0000,0000,0000,,People after the earthquake in New Zealand visited us
Dialogue: 0,0:10:22.48,0:10:25.53,Default,,0000,0000,0000,,in order to incorporate some of this public spiritedness
Dialogue: 0,0:10:25.53,0:10:30.18,Default,,0000,0000,0000,,around local growing into the heart of Christchurch.
Dialogue: 0,0:10:30.18,0:10:33.03,Default,,0000,0000,0000,,And none of this takes more money
Dialogue: 0,0:10:33.03,0:10:36.16,Default,,0000,0000,0000,,and none of this demands a bureaucracy,
Dialogue: 0,0:10:36.16,0:10:39.02,Default,,0000,0000,0000,,but it does demand that you think things differently
Dialogue: 0,0:10:39.02,0:10:42.72,Default,,0000,0000,0000,,and you are prepared to bend budgets and work programs
Dialogue: 0,0:10:42.72,0:10:44.84,Default,,0000,0000,0000,,in order to create that supportive framework
Dialogue: 0,0:10:44.84,0:10:47.56,Default,,0000,0000,0000,,that communities can bounce off.
Dialogue: 0,0:10:47.56,0:10:50.48,Default,,0000,0000,0000,,And there's some great ideas already in our patch.
Dialogue: 0,0:10:50.48,0:10:53.26,Default,,0000,0000,0000,,Our local authority has decided to make everywhere
Dialogue: 0,0:10:53.26,0:10:55.92,Default,,0000,0000,0000,,Incredible Edible, and in support of that
Dialogue: 0,0:10:55.92,0:10:57.41,Default,,0000,0000,0000,,have decided to do two things.
Dialogue: 0,0:10:57.41,0:11:00.52,Default,,0000,0000,0000,,First, they're going to create an asset register of spare land
Dialogue: 0,0:11:00.52,0:11:02.75,Default,,0000,0000,0000,,that they've got, put it in a food bank so that communities
Dialogue: 0,0:11:02.75,0:11:04.48,Default,,0000,0000,0000,,can use that wherever they live,
Dialogue: 0,0:11:04.48,0:11:06.66,Default,,0000,0000,0000,,and they're going to underpin that with a license.
Dialogue: 0,0:11:06.66,0:11:09.04,Default,,0000,0000,0000,,And then they've said to every single one of their workforce,
Dialogue: 0,0:11:09.04,0:11:11.54,Default,,0000,0000,0000,,if you can, help those communities grow,
Dialogue: 0,0:11:11.54,0:11:13.65,Default,,0000,0000,0000,,and help them to maintain their spaces.
Dialogue: 0,0:11:13.65,0:11:15.69,Default,,0000,0000,0000,,Suddenly, we're seeing actions on the ground
Dialogue: 0,0:11:15.69,0:11:17.97,Default,,0000,0000,0000,,from local government. We're seeing this mainstreamed.
Dialogue: 0,0:11:17.97,0:11:22.39,Default,,0000,0000,0000,,We are responding creatively at last to what Rio demanded
Dialogue: 0,0:11:22.39,0:11:24.57,Default,,0000,0000,0000,,of us, and there's lots more you could do.
Dialogue: 0,0:11:24.57,0:11:26.93,Default,,0000,0000,0000,,I mean, just to list a few. One, please stop putting
Dialogue: 0,0:11:26.93,0:11:30.30,Default,,0000,0000,0000,,prickly plants around public buildings. It's a waste of space.
Dialogue: 0,0:11:30.30,0:11:33.70,Default,,0000,0000,0000,,(Laughter) Secondly, please create -- please, please create
Dialogue: 0,0:11:33.70,0:11:36.48,Default,,0000,0000,0000,,edible landscapes so that our children start to walk
Dialogue: 0,0:11:36.48,0:11:38.66,Default,,0000,0000,0000,,past their food day in, day out, on our high streets,
Dialogue: 0,0:11:38.66,0:11:41.25,Default,,0000,0000,0000,,in our parks, wherever that might be.
Dialogue: 0,0:11:41.25,0:11:44.94,Default,,0000,0000,0000,,Inspire local planners to put the food sites at the heart
Dialogue: 0,0:11:44.94,0:11:48.21,Default,,0000,0000,0000,,of the town and the city plan, not relegate them
Dialogue: 0,0:11:48.21,0:11:51.53,Default,,0000,0000,0000,,to the edges of the settlements that nobody can see.
Dialogue: 0,0:11:51.53,0:11:54.34,Default,,0000,0000,0000,,Encourage all our schools to take this seriously.
Dialogue: 0,0:11:54.34,0:11:56.58,Default,,0000,0000,0000,,This isn't a second class exercise.
Dialogue: 0,0:11:56.58,0:11:59.55,Default,,0000,0000,0000,,If we want to inspire the farmers of tomorrow,
Dialogue: 0,0:11:59.55,0:12:02.60,Default,,0000,0000,0000,,then please let us say to every school,
Dialogue: 0,0:12:02.60,0:12:06.58,Default,,0000,0000,0000,,create a sense of purpose around the importance
Dialogue: 0,0:12:06.58,0:12:09.38,Default,,0000,0000,0000,,to the environment, local food and soils.
Dialogue: 0,0:12:09.38,0:12:11.26,Default,,0000,0000,0000,,Put that at the heart of your school culture,
Dialogue: 0,0:12:11.26,0:12:14.42,Default,,0000,0000,0000,,and you will create a different generation.
Dialogue: 0,0:12:14.42,0:12:16.86,Default,,0000,0000,0000,,There are so many things you can do, but ultimately
Dialogue: 0,0:12:16.86,0:12:19.15,Default,,0000,0000,0000,,this is about something really simple.
Dialogue: 0,0:12:19.15,0:12:22.78,Default,,0000,0000,0000,,Through an organic process, through
Dialogue: 0,0:12:22.78,0:12:27.06,Default,,0000,0000,0000,,an increasing recognition of the power of small actions,
Dialogue: 0,0:12:27.06,0:12:30.89,Default,,0000,0000,0000,,we are starting, at last, to believe in ourselves again,
Dialogue: 0,0:12:30.89,0:12:34.73,Default,,0000,0000,0000,,and to believe in our capacity, each and every one of us,
Dialogue: 0,0:12:34.73,0:12:39.12,Default,,0000,0000,0000,,to build a different and a kinder future,
Dialogue: 0,0:12:39.12,0:12:41.54,Default,,0000,0000,0000,,and in my book, that's incredible.
Dialogue: 0,0:12:41.54,0:12:45.41,Default,,0000,0000,0000,,Thank you. (Applause)
Dialogue: 0,0:12:45.41,0:12:55.90,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:12:55.90,0:12:59.72,Default,,0000,0000,0000,,Thank you very much. (Applause)