[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.99,0:00:04.04,Default,,0000,0000,0000,,I've been thinking a lot about the world recently
Dialogue: 0,0:00:04.04,0:00:07.73,Default,,0000,0000,0000,,and how it's changed over the last 20, 30, 40 years.
Dialogue: 0,0:00:07.73,0:00:10.15,Default,,0000,0000,0000,,Twenty or 30 years ago,
Dialogue: 0,0:00:10.15,0:00:12.68,Default,,0000,0000,0000,,if a chicken caught a cold and sneezed and died
Dialogue: 0,0:00:12.68,0:00:14.65,Default,,0000,0000,0000,,in a remote village in East Asia,
Dialogue: 0,0:00:14.65,0:00:17.02,Default,,0000,0000,0000,,it would have been a tragedy for the chicken
Dialogue: 0,0:00:17.02,0:00:18.22,Default,,0000,0000,0000,,and its closest relatives,
Dialogue: 0,0:00:18.22,0:00:20.42,Default,,0000,0000,0000,,but I don't think there was much possibility
Dialogue: 0,0:00:20.42,0:00:23.10,Default,,0000,0000,0000,,of us fearing a global pandemic
Dialogue: 0,0:00:23.10,0:00:25.09,Default,,0000,0000,0000,,and the deaths of millions.
Dialogue: 0,0:00:25.09,0:00:27.82,Default,,0000,0000,0000,,Twenty or 30 years ago, if a bank in North America
Dialogue: 0,0:00:27.82,0:00:29.97,Default,,0000,0000,0000,,lent too much money to some people
Dialogue: 0,0:00:29.97,0:00:31.99,Default,,0000,0000,0000,,who couldn't afford to pay it back
Dialogue: 0,0:00:31.99,0:00:33.72,Default,,0000,0000,0000,,and the bank went bust,
Dialogue: 0,0:00:33.72,0:00:34.74,Default,,0000,0000,0000,,that was bad for the lender
Dialogue: 0,0:00:34.74,0:00:36.37,Default,,0000,0000,0000,,and bad for the borrower,
Dialogue: 0,0:00:36.37,0:00:38.23,Default,,0000,0000,0000,,but we didn't imagine it would bring
Dialogue: 0,0:00:38.23,0:00:40.45,Default,,0000,0000,0000,,the global economic system to its knees
Dialogue: 0,0:00:40.45,0:00:43.25,Default,,0000,0000,0000,,for nearly a decade.
Dialogue: 0,0:00:43.25,0:00:44.83,Default,,0000,0000,0000,,This is globalization.
Dialogue: 0,0:00:44.83,0:00:47.32,Default,,0000,0000,0000,,This is the miracle that has enabled us
Dialogue: 0,0:00:47.32,0:00:50.41,Default,,0000,0000,0000,,to transship our bodies and our minds
Dialogue: 0,0:00:50.41,0:00:52.78,Default,,0000,0000,0000,,and our words and our pictures and our ideas
Dialogue: 0,0:00:52.78,0:00:55.96,Default,,0000,0000,0000,,and our teaching and our learning around the planet
Dialogue: 0,0:00:55.96,0:00:58.97,Default,,0000,0000,0000,,ever faster and ever cheaper.
Dialogue: 0,0:00:58.97,0:01:00.46,Default,,0000,0000,0000,,It's brought a lot of bad stuff,
Dialogue: 0,0:01:00.46,0:01:02.10,Default,,0000,0000,0000,,like the stuff that I just described,
Dialogue: 0,0:01:02.10,0:01:04.70,Default,,0000,0000,0000,,but it's also brought a lot of good stuff.
Dialogue: 0,0:01:04.70,0:01:06.29,Default,,0000,0000,0000,,A lot of us are not aware
Dialogue: 0,0:01:06.29,0:01:10.27,Default,,0000,0000,0000,,of the extraordinary successes of\Nthe Millennium Development Goals,
Dialogue: 0,0:01:10.27,0:01:12.00,Default,,0000,0000,0000,,several of which have achieved their targets
Dialogue: 0,0:01:12.00,0:01:13.69,Default,,0000,0000,0000,,long before the due date.
Dialogue: 0,0:01:13.69,0:01:16.70,Default,,0000,0000,0000,,That proves that this species of humanity
Dialogue: 0,0:01:16.70,0:01:19.71,Default,,0000,0000,0000,,is capable of achieving extraordinary progress
Dialogue: 0,0:01:19.71,0:01:24.16,Default,,0000,0000,0000,,if it really acts together and it really tries hard.
Dialogue: 0,0:01:24.16,0:01:26.47,Default,,0000,0000,0000,,But if I had to put it in a nutshell these days,
Dialogue: 0,0:01:26.47,0:01:29.37,Default,,0000,0000,0000,,I sort of feel that globalization
Dialogue: 0,0:01:29.37,0:01:31.21,Default,,0000,0000,0000,,has taken us by surprise,
Dialogue: 0,0:01:31.21,0:01:33.99,Default,,0000,0000,0000,,and we've been slow to respond to it.
Dialogue: 0,0:01:33.99,0:01:36.22,Default,,0000,0000,0000,,If you look at the downside of globalization,
Dialogue: 0,0:01:36.22,0:01:39.18,Default,,0000,0000,0000,,it really does seem to be sometimes overwhelming.
Dialogue: 0,0:01:39.18,0:01:41.29,Default,,0000,0000,0000,,All of the grand challenges that we face today,
Dialogue: 0,0:01:41.29,0:01:44.44,Default,,0000,0000,0000,,like climate change and human rights
Dialogue: 0,0:01:44.44,0:01:48.74,Default,,0000,0000,0000,,and demographics and terrorism and pandemics
Dialogue: 0,0:01:48.74,0:01:51.38,Default,,0000,0000,0000,,and narco-trafficking and human slavery
Dialogue: 0,0:01:51.38,0:01:54.10,Default,,0000,0000,0000,,and species loss, I could go on,
Dialogue: 0,0:01:54.10,0:01:56.06,Default,,0000,0000,0000,,we're not making an awful lot of progress
Dialogue: 0,0:01:56.06,0:01:58.44,Default,,0000,0000,0000,,against an awful lot of those challenges.
Dialogue: 0,0:01:58.44,0:02:00.30,Default,,0000,0000,0000,,So in a nutshell, that's the challenge
Dialogue: 0,0:02:00.30,0:02:01.74,Default,,0000,0000,0000,,that we all face today
Dialogue: 0,0:02:01.74,0:02:04.24,Default,,0000,0000,0000,,at this interesting point in history.
Dialogue: 0,0:02:04.24,0:02:06.14,Default,,0000,0000,0000,,That's clearly what we've got to do next.
Dialogue: 0,0:02:06.14,0:02:09.19,Default,,0000,0000,0000,,We've somehow got to get our act together
Dialogue: 0,0:02:09.19,0:02:11.07,Default,,0000,0000,0000,,and we've got to figure out how to globalize
Dialogue: 0,0:02:11.07,0:02:13.00,Default,,0000,0000,0000,,the solutions better
Dialogue: 0,0:02:13.00,0:02:15.55,Default,,0000,0000,0000,,so that we don't simply become a species
Dialogue: 0,0:02:15.55,0:02:20.46,Default,,0000,0000,0000,,which is the victim of the globalization of problems.
Dialogue: 0,0:02:20.46,0:02:24.11,Default,,0000,0000,0000,,Why are we so slow at achieving these advances?
Dialogue: 0,0:02:24.11,0:02:26.27,Default,,0000,0000,0000,,What's the reason for it?
Dialogue: 0,0:02:26.27,0:02:28.21,Default,,0000,0000,0000,,Well, there are, of course, a number of reasons,
Dialogue: 0,0:02:28.21,0:02:30.72,Default,,0000,0000,0000,,but perhaps the primary reason
Dialogue: 0,0:02:30.72,0:02:34.18,Default,,0000,0000,0000,,is because we're still organized as a species
Dialogue: 0,0:02:34.18,0:02:35.78,Default,,0000,0000,0000,,in the same way that we were organized
Dialogue: 0,0:02:35.78,0:02:38.45,Default,,0000,0000,0000,,200 or 300 years ago.
Dialogue: 0,0:02:38.45,0:02:40.14,Default,,0000,0000,0000,,There's one superpower left on the planet
Dialogue: 0,0:02:40.14,0:02:42.21,Default,,0000,0000,0000,,and that is the seven billion people,
Dialogue: 0,0:02:42.21,0:02:44.60,Default,,0000,0000,0000,,the seven billion of us who cause all these problems,
Dialogue: 0,0:02:44.60,0:02:46.48,Default,,0000,0000,0000,,the same seven billion, by the way,
Dialogue: 0,0:02:46.48,0:02:48.32,Default,,0000,0000,0000,,who will resolve them all.
Dialogue: 0,0:02:48.32,0:02:50.76,Default,,0000,0000,0000,,But how are those seven billion organized?
Dialogue: 0,0:02:50.76,0:02:54.45,Default,,0000,0000,0000,,They're still organized in 200 or so nation-states,
Dialogue: 0,0:02:54.45,0:02:56.95,Default,,0000,0000,0000,,and the nations have governments
Dialogue: 0,0:02:56.95,0:02:58.76,Default,,0000,0000,0000,,that make rules
Dialogue: 0,0:02:58.76,0:03:01.70,Default,,0000,0000,0000,,and cause us to behave in certain ways.
Dialogue: 0,0:03:01.70,0:03:03.59,Default,,0000,0000,0000,,And that's a pretty efficient system,
Dialogue: 0,0:03:03.59,0:03:06.57,Default,,0000,0000,0000,,but the problem is that the\Nway that those laws are made
Dialogue: 0,0:03:06.57,0:03:09.13,Default,,0000,0000,0000,,and the way those governments think
Dialogue: 0,0:03:09.13,0:03:11.62,Default,,0000,0000,0000,,is absolutely wrong for the\Nsolution of global problems,
Dialogue: 0,0:03:11.62,0:03:14.23,Default,,0000,0000,0000,,because it all looks inwards.
Dialogue: 0,0:03:14.23,0:03:15.82,Default,,0000,0000,0000,,The politicians that we elect
Dialogue: 0,0:03:15.82,0:03:18.21,Default,,0000,0000,0000,,and the politicians we don't elect, on the whole,
Dialogue: 0,0:03:18.21,0:03:19.71,Default,,0000,0000,0000,,have minds that microscope.
Dialogue: 0,0:03:19.71,0:03:22.41,Default,,0000,0000,0000,,They don't have minds that telescope.
Dialogue: 0,0:03:22.41,0:03:25.88,Default,,0000,0000,0000,,They look in. They pretend, they behave,
Dialogue: 0,0:03:25.88,0:03:30.27,Default,,0000,0000,0000,,as if they believed that every country was an island
Dialogue: 0,0:03:30.27,0:03:32.25,Default,,0000,0000,0000,,that existed quite happily, independently
Dialogue: 0,0:03:32.25,0:03:33.73,Default,,0000,0000,0000,,of all the others
Dialogue: 0,0:03:33.73,0:03:35.54,Default,,0000,0000,0000,,on its own little planet
Dialogue: 0,0:03:35.54,0:03:37.50,Default,,0000,0000,0000,,in its own little solar system.
Dialogue: 0,0:03:37.50,0:03:39.30,Default,,0000,0000,0000,,This is the problem:
Dialogue: 0,0:03:39.30,0:03:41.42,Default,,0000,0000,0000,,countries competing against each other,
Dialogue: 0,0:03:41.42,0:03:43.22,Default,,0000,0000,0000,,countries fighting against each other.
Dialogue: 0,0:03:43.22,0:03:44.95,Default,,0000,0000,0000,,This week, as any week you care to look at,
Dialogue: 0,0:03:44.95,0:03:48.38,Default,,0000,0000,0000,,you'll find people actually trying to kill\Neach other from country to country,
Dialogue: 0,0:03:48.38,0:03:50.20,Default,,0000,0000,0000,,but even when that's not going on,
Dialogue: 0,0:03:50.20,0:03:52.14,Default,,0000,0000,0000,,there's competition between countries,
Dialogue: 0,0:03:52.14,0:03:54.75,Default,,0000,0000,0000,,each one trying to shaft the next.
Dialogue: 0,0:03:54.75,0:03:56.83,Default,,0000,0000,0000,,This is clearly not a good arrangement.
Dialogue: 0,0:03:56.83,0:03:58.79,Default,,0000,0000,0000,,We clearly need to change it.
Dialogue: 0,0:03:58.79,0:04:00.77,Default,,0000,0000,0000,,We clearly need to find ways
Dialogue: 0,0:04:00.77,0:04:03.41,Default,,0000,0000,0000,,of encouraging countries to start working together
Dialogue: 0,0:04:03.41,0:04:05.02,Default,,0000,0000,0000,,a little bit better.
Dialogue: 0,0:04:05.02,0:04:07.29,Default,,0000,0000,0000,,And why won't they do that?
Dialogue: 0,0:04:07.29,0:04:11.42,Default,,0000,0000,0000,,Why is it that our leaders still persist in looking inwards?
Dialogue: 0,0:04:11.42,0:04:13.14,Default,,0000,0000,0000,,Well, the first and most obvious reason
Dialogue: 0,0:04:13.14,0:04:15.05,Default,,0000,0000,0000,,is because that's what we ask them to do.
Dialogue: 0,0:04:15.05,0:04:16.74,Default,,0000,0000,0000,,That's what we tell them to do.
Dialogue: 0,0:04:16.74,0:04:18.16,Default,,0000,0000,0000,,When we elect governments
Dialogue: 0,0:04:18.16,0:04:20.69,Default,,0000,0000,0000,,or when we tolerate unelected governments,
Dialogue: 0,0:04:20.69,0:04:23.16,Default,,0000,0000,0000,,we're effectively telling them that what we want
Dialogue: 0,0:04:23.16,0:04:25.84,Default,,0000,0000,0000,,is for them to deliver us in our country
Dialogue: 0,0:04:25.84,0:04:27.58,Default,,0000,0000,0000,,a certain number of things.
Dialogue: 0,0:04:27.58,0:04:30.53,Default,,0000,0000,0000,,We want them to deliver prosperity,
Dialogue: 0,0:04:30.53,0:04:35.30,Default,,0000,0000,0000,,growth, competitiveness, transparency, justice
Dialogue: 0,0:04:35.30,0:04:36.97,Default,,0000,0000,0000,,and all of those things.
Dialogue: 0,0:04:36.97,0:04:39.24,Default,,0000,0000,0000,,So unless we start asking our governments
Dialogue: 0,0:04:39.24,0:04:41.52,Default,,0000,0000,0000,,to think outside a little bit,
Dialogue: 0,0:04:41.52,0:04:43.98,Default,,0000,0000,0000,,to consider the global problems that will finish us all
Dialogue: 0,0:04:43.98,0:04:45.94,Default,,0000,0000,0000,,if we don't start considering them,
Dialogue: 0,0:04:45.94,0:04:48.25,Default,,0000,0000,0000,,then we can hardly blame them
Dialogue: 0,0:04:48.25,0:04:50.97,Default,,0000,0000,0000,,if what they carry on doing is looking inwards,
Dialogue: 0,0:04:50.97,0:04:52.78,Default,,0000,0000,0000,,if they still have minds that microscope
Dialogue: 0,0:04:52.78,0:04:54.71,Default,,0000,0000,0000,,rather than minds that telescope.
Dialogue: 0,0:04:54.71,0:04:57.64,Default,,0000,0000,0000,,That's the first reason why\Nthings tend not to change.
Dialogue: 0,0:04:57.64,0:05:00.90,Default,,0000,0000,0000,,The second reason is that these governments,
Dialogue: 0,0:05:00.90,0:05:02.72,Default,,0000,0000,0000,,just like all the rest of us,
Dialogue: 0,0:05:02.72,0:05:05.35,Default,,0000,0000,0000,,are cultural psychopaths.
Dialogue: 0,0:05:05.35,0:05:06.66,Default,,0000,0000,0000,,I don't mean to be rude,
Dialogue: 0,0:05:06.66,0:05:08.06,Default,,0000,0000,0000,,but you know what a psychopath is.
Dialogue: 0,0:05:08.06,0:05:09.79,Default,,0000,0000,0000,,A psychopath is a person who,
Dialogue: 0,0:05:09.79,0:05:11.33,Default,,0000,0000,0000,,unfortunately for him or her,
Dialogue: 0,0:05:11.33,0:05:13.37,Default,,0000,0000,0000,,lacks the ability to really empathize
Dialogue: 0,0:05:13.37,0:05:15.18,Default,,0000,0000,0000,,with other human beings.
Dialogue: 0,0:05:15.18,0:05:16.32,Default,,0000,0000,0000,,When they look around,
Dialogue: 0,0:05:16.32,0:05:17.98,Default,,0000,0000,0000,,they don't see other human beings
Dialogue: 0,0:05:17.98,0:05:21.10,Default,,0000,0000,0000,,with deep, rich, three-dimensional personal lives
Dialogue: 0,0:05:21.10,0:05:22.22,Default,,0000,0000,0000,,and aims and ambitions.
Dialogue: 0,0:05:22.22,0:05:25.22,Default,,0000,0000,0000,,What they see is cardboard cutouts,
Dialogue: 0,0:05:25.22,0:05:27.79,Default,,0000,0000,0000,,and it's very sad and it's very lonely,
Dialogue: 0,0:05:27.79,0:05:30.53,Default,,0000,0000,0000,,and it's very rare, fortunately.
Dialogue: 0,0:05:30.53,0:05:33.69,Default,,0000,0000,0000,,But actually, aren't most of us
Dialogue: 0,0:05:33.69,0:05:35.93,Default,,0000,0000,0000,,not really so very good at empathy?
Dialogue: 0,0:05:35.93,0:05:37.15,Default,,0000,0000,0000,,Oh sure, we're very good at empathy
Dialogue: 0,0:05:37.15,0:05:38.90,Default,,0000,0000,0000,,when it's a question of dealing with people
Dialogue: 0,0:05:38.90,0:05:40.33,Default,,0000,0000,0000,,who kind of look like us
Dialogue: 0,0:05:40.33,0:05:42.81,Default,,0000,0000,0000,,and kind of walk and talk and eat and pray
Dialogue: 0,0:05:42.81,0:05:44.49,Default,,0000,0000,0000,,and wear like us,
Dialogue: 0,0:05:44.49,0:05:46.51,Default,,0000,0000,0000,,but when it comes to people who don't do that,
Dialogue: 0,0:05:46.51,0:05:47.93,Default,,0000,0000,0000,,who don't quite dress like us
Dialogue: 0,0:05:47.93,0:05:49.78,Default,,0000,0000,0000,,and don't quite pray like us
Dialogue: 0,0:05:49.78,0:05:52.18,Default,,0000,0000,0000,,and don't quite talk like us,
Dialogue: 0,0:05:52.18,0:05:54.06,Default,,0000,0000,0000,,do we not also have a tendency to see them
Dialogue: 0,0:05:54.06,0:05:57.49,Default,,0000,0000,0000,,ever so slightly as cardboard cutouts too?
Dialogue: 0,0:05:57.49,0:05:59.19,Default,,0000,0000,0000,,And this is a question we need to ask ourselves.
Dialogue: 0,0:05:59.19,0:06:01.68,Default,,0000,0000,0000,,I think constantly we have to monitor it.
Dialogue: 0,0:06:01.68,0:06:04.77,Default,,0000,0000,0000,,Are we and our politicians to a degree
Dialogue: 0,0:06:04.77,0:06:07.16,Default,,0000,0000,0000,,cultural psychopaths?
Dialogue: 0,0:06:07.16,0:06:08.81,Default,,0000,0000,0000,,The third reason is hardly worth mentioning
Dialogue: 0,0:06:08.81,0:06:10.26,Default,,0000,0000,0000,,because it's so silly,
Dialogue: 0,0:06:10.26,0:06:12.20,Default,,0000,0000,0000,,but there's a belief amongst governments
Dialogue: 0,0:06:12.20,0:06:13.71,Default,,0000,0000,0000,,that the domestic agenda
Dialogue: 0,0:06:13.71,0:06:15.22,Default,,0000,0000,0000,,and the international agenda
Dialogue: 0,0:06:15.22,0:06:17.92,Default,,0000,0000,0000,,are incompatible and always will be.
Dialogue: 0,0:06:17.92,0:06:19.83,Default,,0000,0000,0000,,This is just nonsense.
Dialogue: 0,0:06:19.83,0:06:21.31,Default,,0000,0000,0000,,In my day job, I'm a policy adviser.
Dialogue: 0,0:06:21.31,0:06:23.77,Default,,0000,0000,0000,,I've spent the last 15 years or so
Dialogue: 0,0:06:23.77,0:06:25.58,Default,,0000,0000,0000,,advising governments around the world,
Dialogue: 0,0:06:25.58,0:06:28.63,Default,,0000,0000,0000,,and in all of that time I have never once seen
Dialogue: 0,0:06:28.63,0:06:30.100,Default,,0000,0000,0000,,a single domestic policy issue
Dialogue: 0,0:06:30.100,0:06:33.74,Default,,0000,0000,0000,,that could not be more imaginatively,
Dialogue: 0,0:06:33.74,0:06:36.13,Default,,0000,0000,0000,,effectively and rapidly resolved
Dialogue: 0,0:06:36.13,0:06:38.73,Default,,0000,0000,0000,,than by treating it as an international problem,
Dialogue: 0,0:06:38.73,0:06:40.52,Default,,0000,0000,0000,,looking at the international context,
Dialogue: 0,0:06:40.52,0:06:42.32,Default,,0000,0000,0000,,comparing what others have done,
Dialogue: 0,0:06:42.32,0:06:45.28,Default,,0000,0000,0000,,bringing in others, working externally
Dialogue: 0,0:06:45.28,0:06:48.64,Default,,0000,0000,0000,,instead of working internally.
Dialogue: 0,0:06:48.64,0:06:51.87,Default,,0000,0000,0000,,And so you may say, well, given all of that,
Dialogue: 0,0:06:51.87,0:06:53.54,Default,,0000,0000,0000,,why then doesn't it work?
Dialogue: 0,0:06:53.54,0:06:55.92,Default,,0000,0000,0000,,Why can we not make our politicians change?
Dialogue: 0,0:06:55.92,0:06:58.24,Default,,0000,0000,0000,,Why can't we demand them?
Dialogue: 0,0:06:58.24,0:07:01.12,Default,,0000,0000,0000,,Well I, like a lot of us, spend\Na lot of time complaining
Dialogue: 0,0:07:01.12,0:07:03.47,Default,,0000,0000,0000,,about how hard it is to make people change,
Dialogue: 0,0:07:03.47,0:07:05.25,Default,,0000,0000,0000,,and I don't think we should fuss about it.
Dialogue: 0,0:07:05.25,0:07:06.84,Default,,0000,0000,0000,,I think we should just accept
Dialogue: 0,0:07:06.84,0:07:09.62,Default,,0000,0000,0000,,that we are an inherently conservative species.
Dialogue: 0,0:07:09.62,0:07:11.41,Default,,0000,0000,0000,,We don't like to change.
Dialogue: 0,0:07:11.41,0:07:14.35,Default,,0000,0000,0000,,It exists for very sensible evolutionary reasons.
Dialogue: 0,0:07:14.35,0:07:17.12,Default,,0000,0000,0000,,We probably wouldn't still be here today
Dialogue: 0,0:07:17.12,0:07:19.19,Default,,0000,0000,0000,,if we weren't so resistant to change.
Dialogue: 0,0:07:19.19,0:07:21.74,Default,,0000,0000,0000,,It's very simple: Many thousands of years ago,
Dialogue: 0,0:07:21.74,0:07:23.69,Default,,0000,0000,0000,,we discovered that if we carried on
Dialogue: 0,0:07:23.69,0:07:26.12,Default,,0000,0000,0000,,doing the same things, we wouldn't die,
Dialogue: 0,0:07:26.12,0:07:27.96,Default,,0000,0000,0000,,because the things that we've done before
Dialogue: 0,0:07:27.96,0:07:29.54,Default,,0000,0000,0000,,by definition didn't kill us,
Dialogue: 0,0:07:29.54,0:07:31.62,Default,,0000,0000,0000,,and therefore as long as we carry on doing them,
Dialogue: 0,0:07:31.62,0:07:33.02,Default,,0000,0000,0000,,we'll be okay,
Dialogue: 0,0:07:33.02,0:07:34.69,Default,,0000,0000,0000,,and it's very sensible not to do anything new,
Dialogue: 0,0:07:34.69,0:07:37.15,Default,,0000,0000,0000,,because it might kill you.
Dialogue: 0,0:07:37.15,0:07:39.43,Default,,0000,0000,0000,,But of course, there are exceptions to that.
Dialogue: 0,0:07:39.43,0:07:41.93,Default,,0000,0000,0000,,Otherwise, we'd never get anywhere.
Dialogue: 0,0:07:41.93,0:07:43.70,Default,,0000,0000,0000,,And one of the exceptions, the interesting exception,
Dialogue: 0,0:07:43.70,0:07:45.41,Default,,0000,0000,0000,,is when you can show to people
Dialogue: 0,0:07:45.41,0:07:47.76,Default,,0000,0000,0000,,that there might be some self-interest
Dialogue: 0,0:07:47.76,0:07:49.45,Default,,0000,0000,0000,,in them making that leap of faith
Dialogue: 0,0:07:49.45,0:07:51.72,Default,,0000,0000,0000,,and changing a little bit.
Dialogue: 0,0:07:51.72,0:07:54.12,Default,,0000,0000,0000,,So I've spent a lot of the last 10 or 15 years
Dialogue: 0,0:07:54.12,0:07:57.26,Default,,0000,0000,0000,,trying to find out what could be that self-interest
Dialogue: 0,0:07:57.26,0:07:59.40,Default,,0000,0000,0000,,that would encourage not just politicians
Dialogue: 0,0:07:59.40,0:08:01.96,Default,,0000,0000,0000,,but also businesses and general populations,
Dialogue: 0,0:08:01.96,0:08:04.97,Default,,0000,0000,0000,,all of us, to start to think a little more outwardly,
Dialogue: 0,0:08:04.97,0:08:07.21,Default,,0000,0000,0000,,to think in a bigger picture,
Dialogue: 0,0:08:07.21,0:08:10.55,Default,,0000,0000,0000,,not always to look inwards,\Nsometimes to look outwards.
Dialogue: 0,0:08:10.55,0:08:12.64,Default,,0000,0000,0000,,And this is where I discovered
Dialogue: 0,0:08:12.64,0:08:15.12,Default,,0000,0000,0000,,something quite important.
Dialogue: 0,0:08:15.12,0:08:18.68,Default,,0000,0000,0000,,In 2005, I launched a study
Dialogue: 0,0:08:18.68,0:08:21.27,Default,,0000,0000,0000,,called the Nation Brands Index.
Dialogue: 0,0:08:21.27,0:08:23.78,Default,,0000,0000,0000,,What it is, it's a very large-scale study that polls
Dialogue: 0,0:08:23.78,0:08:25.86,Default,,0000,0000,0000,,a very large sample of the world's population,
Dialogue: 0,0:08:25.86,0:08:28.36,Default,,0000,0000,0000,,a sample that represents about 70 percent
Dialogue: 0,0:08:28.36,0:08:31.59,Default,,0000,0000,0000,,of the planet's population,
Dialogue: 0,0:08:31.59,0:08:33.63,Default,,0000,0000,0000,,and I started asking them a series of questions
Dialogue: 0,0:08:33.63,0:08:36.51,Default,,0000,0000,0000,,about how they perceive other countries.
Dialogue: 0,0:08:36.51,0:08:38.16,Default,,0000,0000,0000,,And the Nation Brands Index over the years
Dialogue: 0,0:08:38.16,0:08:40.66,Default,,0000,0000,0000,,has grown to be a very, very large database.
Dialogue: 0,0:08:40.66,0:08:43.09,Default,,0000,0000,0000,,It's about 200 billion data points
Dialogue: 0,0:08:43.09,0:08:45.67,Default,,0000,0000,0000,,tracking what ordinary people\Nthink about other countries
Dialogue: 0,0:08:45.67,0:08:47.65,Default,,0000,0000,0000,,and why.
Dialogue: 0,0:08:47.65,0:08:50.41,Default,,0000,0000,0000,,Why did I do this? Well, because\Nthe governments that I advise
Dialogue: 0,0:08:50.41,0:08:51.72,Default,,0000,0000,0000,,are very, very keen on knowing
Dialogue: 0,0:08:51.72,0:08:53.33,Default,,0000,0000,0000,,how they are regarded.
Dialogue: 0,0:08:53.33,0:08:54.78,Default,,0000,0000,0000,,They've known, partly because
Dialogue: 0,0:08:54.78,0:08:56.65,Default,,0000,0000,0000,,I've encouraged them to realize it,
Dialogue: 0,0:08:56.65,0:08:58.25,Default,,0000,0000,0000,,that countries depend
Dialogue: 0,0:08:58.25,0:08:59.81,Default,,0000,0000,0000,,enormously on their reputations
Dialogue: 0,0:08:59.81,0:09:02.76,Default,,0000,0000,0000,,in order to survive and prosper in the world.
Dialogue: 0,0:09:02.76,0:09:05.00,Default,,0000,0000,0000,,If a country has a great, positive image,
Dialogue: 0,0:09:05.00,0:09:07.52,Default,,0000,0000,0000,,like Germany has or Sweden or Switzerland,
Dialogue: 0,0:09:07.52,0:09:09.62,Default,,0000,0000,0000,,everything is easy and everything is cheap.
Dialogue: 0,0:09:09.62,0:09:11.85,Default,,0000,0000,0000,,You get more tourists. You get more investors.
Dialogue: 0,0:09:11.85,0:09:13.90,Default,,0000,0000,0000,,You sell your products more expensively.
Dialogue: 0,0:09:13.90,0:09:15.86,Default,,0000,0000,0000,,If, on the other hand, you have a country
Dialogue: 0,0:09:15.86,0:09:17.87,Default,,0000,0000,0000,,with a very weak or a very negative image,
Dialogue: 0,0:09:17.87,0:09:20.30,Default,,0000,0000,0000,,everything is difficult and everything is expensive.
Dialogue: 0,0:09:20.30,0:09:22.20,Default,,0000,0000,0000,,So governments care desperately
Dialogue: 0,0:09:22.20,0:09:23.47,Default,,0000,0000,0000,,about the image of their country,
Dialogue: 0,0:09:23.47,0:09:25.60,Default,,0000,0000,0000,,because it makes a direct difference
Dialogue: 0,0:09:25.60,0:09:27.24,Default,,0000,0000,0000,,to how much money they can make,
Dialogue: 0,0:09:27.24,0:09:28.95,Default,,0000,0000,0000,,and that's what they've promised their populations
Dialogue: 0,0:09:28.95,0:09:31.31,Default,,0000,0000,0000,,they're going to deliver.
Dialogue: 0,0:09:31.31,0:09:33.27,Default,,0000,0000,0000,,So a couple of years ago, I thought I would take
Dialogue: 0,0:09:33.27,0:09:36.50,Default,,0000,0000,0000,,some time out and speak to that gigantic database
Dialogue: 0,0:09:36.50,0:09:38.71,Default,,0000,0000,0000,,and ask it,
Dialogue: 0,0:09:38.71,0:09:40.60,Default,,0000,0000,0000,,why do some people prefer one country
Dialogue: 0,0:09:40.60,0:09:42.36,Default,,0000,0000,0000,,more than another?
Dialogue: 0,0:09:42.36,0:09:43.90,Default,,0000,0000,0000,,And the answer that the database gave me
Dialogue: 0,0:09:43.90,0:09:45.60,Default,,0000,0000,0000,,completely staggered me.
Dialogue: 0,0:09:45.60,0:09:47.78,Default,,0000,0000,0000,,It was 6.8.
Dialogue: 0,0:09:47.78,0:09:49.87,Default,,0000,0000,0000,,I haven't got time to explain in detail.
Dialogue: 0,0:09:49.87,0:09:52.23,Default,,0000,0000,0000,,Basically what it told me was —
Dialogue: 0,0:09:52.23,0:09:56.45,Default,,0000,0000,0000,,(Laughter) (Applause) —
Dialogue: 0,0:09:56.45,0:10:00.68,Default,,0000,0000,0000,,the kinds of countries we prefer are good countries.
Dialogue: 0,0:10:00.68,0:10:03.50,Default,,0000,0000,0000,,We don't admire countries\Nprimarily because they're rich,
Dialogue: 0,0:10:03.50,0:10:05.53,Default,,0000,0000,0000,,because they're powerful,\Nbecause they're successful,
Dialogue: 0,0:10:05.53,0:10:08.89,Default,,0000,0000,0000,,because they're modern, because\Nthey're technologically advanced.
Dialogue: 0,0:10:08.89,0:10:11.75,Default,,0000,0000,0000,,We primarily admire countries that are good.
Dialogue: 0,0:10:11.75,0:10:13.11,Default,,0000,0000,0000,,What do we mean by good?
Dialogue: 0,0:10:13.11,0:10:14.78,Default,,0000,0000,0000,,We mean countries that seem to contribute
Dialogue: 0,0:10:14.78,0:10:17.35,Default,,0000,0000,0000,,something to the world in which we live,
Dialogue: 0,0:10:17.35,0:10:19.91,Default,,0000,0000,0000,,countries that actually make the world safer
Dialogue: 0,0:10:19.91,0:10:22.48,Default,,0000,0000,0000,,or better or richer or fairer.
Dialogue: 0,0:10:22.48,0:10:23.95,Default,,0000,0000,0000,,Those are the countries we like.
Dialogue: 0,0:10:23.95,0:10:26.47,Default,,0000,0000,0000,,This is a discovery of significant importance —
Dialogue: 0,0:10:26.47,0:10:27.82,Default,,0000,0000,0000,,you see where I'm going —
Dialogue: 0,0:10:27.82,0:10:29.69,Default,,0000,0000,0000,,because it squares the circle.
Dialogue: 0,0:10:29.69,0:10:32.56,Default,,0000,0000,0000,,I can now say, and often do, to any government,
Dialogue: 0,0:10:32.56,0:10:35.42,Default,,0000,0000,0000,,in order to do well, you need to do good.
Dialogue: 0,0:10:35.42,0:10:36.92,Default,,0000,0000,0000,,If you want to sell more products,
Dialogue: 0,0:10:36.92,0:10:38.45,Default,,0000,0000,0000,,if you want to get more investment,
Dialogue: 0,0:10:38.45,0:10:41.45,Default,,0000,0000,0000,,if you want to become more competitive,
Dialogue: 0,0:10:41.45,0:10:43.12,Default,,0000,0000,0000,,then you need to start behaving,
Dialogue: 0,0:10:43.12,0:10:44.76,Default,,0000,0000,0000,,because that's why people will respect you
Dialogue: 0,0:10:44.76,0:10:46.83,Default,,0000,0000,0000,,and do business with you,
Dialogue: 0,0:10:46.83,0:10:49.91,Default,,0000,0000,0000,,and therefore, the more you collaborate,
Dialogue: 0,0:10:49.91,0:10:52.76,Default,,0000,0000,0000,,the more competitive you become.
Dialogue: 0,0:10:52.76,0:10:54.53,Default,,0000,0000,0000,,This is quite an important discovery,
Dialogue: 0,0:10:54.53,0:10:55.61,Default,,0000,0000,0000,,and as soon as I discovered this,
Dialogue: 0,0:10:55.61,0:10:57.86,Default,,0000,0000,0000,,I felt another index coming on.
Dialogue: 0,0:10:57.86,0:11:00.20,Default,,0000,0000,0000,,I swear that as I get older, my ideas become simpler
Dialogue: 0,0:11:00.20,0:11:01.50,Default,,0000,0000,0000,,and more and more childish.
Dialogue: 0,0:11:01.50,0:11:05.47,Default,,0000,0000,0000,,This one is called the Good Country Index,
Dialogue: 0,0:11:05.47,0:11:09.52,Default,,0000,0000,0000,,and it does exactly what it says on the tin.
Dialogue: 0,0:11:09.52,0:11:11.88,Default,,0000,0000,0000,,It measures, or at least it tries to measure,
Dialogue: 0,0:11:11.88,0:11:14.64,Default,,0000,0000,0000,,exactly how much each country on Earth contributes
Dialogue: 0,0:11:14.64,0:11:17.79,Default,,0000,0000,0000,,not to its own population but to the rest of humanity.
Dialogue: 0,0:11:17.79,0:11:19.06,Default,,0000,0000,0000,,Bizarrely, nobody had ever thought
Dialogue: 0,0:11:19.06,0:11:20.75,Default,,0000,0000,0000,,of measuring this before.
Dialogue: 0,0:11:20.75,0:11:22.80,Default,,0000,0000,0000,,So my colleague Dr. Robert Govers and I have spent
Dialogue: 0,0:11:22.80,0:11:24.54,Default,,0000,0000,0000,,the best part of the last two years,
Dialogue: 0,0:11:24.54,0:11:28.19,Default,,0000,0000,0000,,with the help of a large number\Nof very serious and clever people,
Dialogue: 0,0:11:28.19,0:11:30.88,Default,,0000,0000,0000,,cramming together all the reliable data in the world
Dialogue: 0,0:11:30.88,0:11:33.52,Default,,0000,0000,0000,,we could find about what countries give
Dialogue: 0,0:11:33.52,0:11:35.12,Default,,0000,0000,0000,,to the world.
Dialogue: 0,0:11:35.12,0:11:37.49,Default,,0000,0000,0000,,And you're waiting for me to\Ntell you which one comes top.
Dialogue: 0,0:11:37.49,0:11:39.22,Default,,0000,0000,0000,,And I'm going to tell you,
Dialogue: 0,0:11:39.22,0:11:40.75,Default,,0000,0000,0000,,but first of all I want to tell you
Dialogue: 0,0:11:40.75,0:11:43.46,Default,,0000,0000,0000,,precisely what I mean
Dialogue: 0,0:11:43.46,0:11:45.52,Default,,0000,0000,0000,,when I say a good country.
Dialogue: 0,0:11:45.52,0:11:47.74,Default,,0000,0000,0000,,I do not mean morally good.
Dialogue: 0,0:11:47.74,0:11:49.70,Default,,0000,0000,0000,,When I say that Country X
Dialogue: 0,0:11:49.70,0:11:51.71,Default,,0000,0000,0000,,is the goodest country on Earth,
Dialogue: 0,0:11:51.71,0:11:53.02,Default,,0000,0000,0000,,and I mean goodest, I don't mean best.
Dialogue: 0,0:11:53.02,0:11:54.48,Default,,0000,0000,0000,,Best is something different.
Dialogue: 0,0:11:54.48,0:11:55.77,Default,,0000,0000,0000,,When you're talking about a good country,
Dialogue: 0,0:11:55.77,0:11:57.90,Default,,0000,0000,0000,,you can be good, gooder and goodest.
Dialogue: 0,0:11:57.90,0:12:01.38,Default,,0000,0000,0000,,It's not the same thing as good, better and best.
Dialogue: 0,0:12:01.38,0:12:03.88,Default,,0000,0000,0000,,This is a country which simply gives more
Dialogue: 0,0:12:03.88,0:12:06.20,Default,,0000,0000,0000,,to humanity than any other country.
Dialogue: 0,0:12:06.20,0:12:07.94,Default,,0000,0000,0000,,I don't talk about how they behave at home
Dialogue: 0,0:12:07.94,0:12:10.34,Default,,0000,0000,0000,,because that's measured elsewhere.
Dialogue: 0,0:12:10.34,0:12:12.40,Default,,0000,0000,0000,,And the winner is
Dialogue: 0,0:12:12.40,0:12:14.22,Default,,0000,0000,0000,,Ireland.
Dialogue: 0,0:12:14.22,0:12:19.89,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:12:19.89,0:12:21.80,Default,,0000,0000,0000,,According to the data here,
Dialogue: 0,0:12:21.80,0:12:24.68,Default,,0000,0000,0000,,no country on Earth, per head of population,
Dialogue: 0,0:12:24.68,0:12:27.61,Default,,0000,0000,0000,,per dollar of GDP, contributes more
Dialogue: 0,0:12:27.61,0:12:29.25,Default,,0000,0000,0000,,to the world that we live in than Ireland.
Dialogue: 0,0:12:29.25,0:12:30.34,Default,,0000,0000,0000,,What does this mean?
Dialogue: 0,0:12:30.34,0:12:32.56,Default,,0000,0000,0000,,This means that as we go to sleep at night,
Dialogue: 0,0:12:32.56,0:12:35.63,Default,,0000,0000,0000,,all of us in the last 15 seconds\Nbefore we drift off to sleep,
Dialogue: 0,0:12:35.63,0:12:37.63,Default,,0000,0000,0000,,our final thought should be,
Dialogue: 0,0:12:37.63,0:12:39.94,Default,,0000,0000,0000,,godammit, I'm glad that Ireland exists.
Dialogue: 0,0:12:39.94,0:12:42.14,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:12:42.14,0:12:49.24,Default,,0000,0000,0000,,And that — (Applause) —
Dialogue: 0,0:12:49.24,0:12:52.24,Default,,0000,0000,0000,,In the depths of a very severe economic recession,
Dialogue: 0,0:12:52.24,0:12:54.76,Default,,0000,0000,0000,,I think that there's a really important lesson there,
Dialogue: 0,0:12:54.76,0:12:56.87,Default,,0000,0000,0000,,that if you can remember\Nyour international obligations
Dialogue: 0,0:12:56.87,0:12:58.84,Default,,0000,0000,0000,,whilst you are trying to rebuild your own economy,
Dialogue: 0,0:12:58.84,0:12:59.88,Default,,0000,0000,0000,,that's really something.
Dialogue: 0,0:12:59.88,0:13:01.54,Default,,0000,0000,0000,,Finland ranks pretty much the same.
Dialogue: 0,0:13:01.54,0:13:02.80,Default,,0000,0000,0000,,The only reason why it's below Ireland
Dialogue: 0,0:13:02.80,0:13:05.88,Default,,0000,0000,0000,,is because its lowest score is\Nlower than Ireland's lowest score.
Dialogue: 0,0:13:05.88,0:13:07.68,Default,,0000,0000,0000,,Now the other thing you'll\Nnotice about the top 10 there
Dialogue: 0,0:13:07.68,0:13:10.54,Default,,0000,0000,0000,,is, of course, they're all, apart from New Zealand,
Dialogue: 0,0:13:10.54,0:13:12.25,Default,,0000,0000,0000,,Western European nations.
Dialogue: 0,0:13:12.25,0:13:13.93,Default,,0000,0000,0000,,They're also all rich.
Dialogue: 0,0:13:13.93,0:13:15.67,Default,,0000,0000,0000,,This depressed me,
Dialogue: 0,0:13:15.67,0:13:17.18,Default,,0000,0000,0000,,because one of the things that I did not want
Dialogue: 0,0:13:17.18,0:13:18.76,Default,,0000,0000,0000,,to discover with this index
Dialogue: 0,0:13:18.76,0:13:21.12,Default,,0000,0000,0000,,is that it's purely the province of rich countries
Dialogue: 0,0:13:21.12,0:13:22.14,Default,,0000,0000,0000,,to help poor countries.
Dialogue: 0,0:13:22.14,0:13:24.20,Default,,0000,0000,0000,,This is not what it's all about.
Dialogue: 0,0:13:24.20,0:13:25.77,Default,,0000,0000,0000,,And indeed, if you look further down the list,
Dialogue: 0,0:13:25.77,0:13:28.10,Default,,0000,0000,0000,,I don't have the slide here, you will see
Dialogue: 0,0:13:28.10,0:13:30.39,Default,,0000,0000,0000,,something that made me very happy indeed,
Dialogue: 0,0:13:30.39,0:13:32.92,Default,,0000,0000,0000,,that Kenya is in the top 30,
Dialogue: 0,0:13:32.92,0:13:35.80,Default,,0000,0000,0000,,and that demonstrates one\Nvery, very important thing.
Dialogue: 0,0:13:35.80,0:13:37.67,Default,,0000,0000,0000,,This is not about money.
Dialogue: 0,0:13:37.67,0:13:39.06,Default,,0000,0000,0000,,This is about attitude.
Dialogue: 0,0:13:39.06,0:13:40.53,Default,,0000,0000,0000,,This is about culture.
Dialogue: 0,0:13:40.53,0:13:43.98,Default,,0000,0000,0000,,This is about a government and a people that care
Dialogue: 0,0:13:43.98,0:13:45.17,Default,,0000,0000,0000,,about the rest of the world
Dialogue: 0,0:13:45.17,0:13:47.16,Default,,0000,0000,0000,,and have the imagination and the courage
Dialogue: 0,0:13:47.16,0:13:50.40,Default,,0000,0000,0000,,to think outwards instead of only thinking selfishly.
Dialogue: 0,0:13:50.40,0:13:52.18,Default,,0000,0000,0000,,I'm going to whip through the other slides
Dialogue: 0,0:13:52.18,0:13:55.13,Default,,0000,0000,0000,,just so you can see some\Nof the lower-lying countries.
Dialogue: 0,0:13:55.13,0:13:58.41,Default,,0000,0000,0000,,There's Germany at 13th, the U.S. comes 21st,
Dialogue: 0,0:13:58.41,0:14:00.15,Default,,0000,0000,0000,,Mexico comes 66th,
Dialogue: 0,0:14:00.15,0:14:02.27,Default,,0000,0000,0000,,and then we have some of\Nthe big developing countries,
Dialogue: 0,0:14:02.27,0:14:05.41,Default,,0000,0000,0000,,like Russia at 95th, China at 107th.
Dialogue: 0,0:14:05.41,0:14:08.41,Default,,0000,0000,0000,,Countries like China and Russia and India,
Dialogue: 0,0:14:08.41,0:14:10.97,Default,,0000,0000,0000,,which is down in the same part of the index,
Dialogue: 0,0:14:10.97,0:14:13.32,Default,,0000,0000,0000,,well, in some ways, it's not surprising.
Dialogue: 0,0:14:13.32,0:14:14.86,Default,,0000,0000,0000,,They've spent a great deal of time
Dialogue: 0,0:14:14.86,0:14:17.02,Default,,0000,0000,0000,,over the last decades building their own economy,
Dialogue: 0,0:14:17.02,0:14:19.71,Default,,0000,0000,0000,,building their own society and their own polity,
Dialogue: 0,0:14:19.71,0:14:21.37,Default,,0000,0000,0000,,but it is to be hoped
Dialogue: 0,0:14:21.37,0:14:22.74,Default,,0000,0000,0000,,that the second phase of their growth
Dialogue: 0,0:14:22.74,0:14:24.72,Default,,0000,0000,0000,,will be somewhat more outward-looking
Dialogue: 0,0:14:24.72,0:14:27.25,Default,,0000,0000,0000,,than the first phase has been so far.
Dialogue: 0,0:14:27.25,0:14:29.36,Default,,0000,0000,0000,,And then you can break down each country
Dialogue: 0,0:14:29.36,0:14:32.72,Default,,0000,0000,0000,,in terms of the actual datasets that build into it.
Dialogue: 0,0:14:32.72,0:14:33.56,Default,,0000,0000,0000,,I'll allow you to do that.
Dialogue: 0,0:14:33.56,0:14:36.23,Default,,0000,0000,0000,,From midnight tonight it's going\Nto be on goodcountry.org,
Dialogue: 0,0:14:36.23,0:14:37.41,Default,,0000,0000,0000,,and you can look at the country.
Dialogue: 0,0:14:37.41,0:14:41.28,Default,,0000,0000,0000,,You can look right down to the\Nlevel of the individual datasets.
Dialogue: 0,0:14:41.28,0:14:43.50,Default,,0000,0000,0000,,Now that's the Good Country Index.
Dialogue: 0,0:14:43.50,0:14:44.86,Default,,0000,0000,0000,,What's it there for?
Dialogue: 0,0:14:44.86,0:14:47.15,Default,,0000,0000,0000,,Well, it's there really because I want to try
Dialogue: 0,0:14:47.15,0:14:49.60,Default,,0000,0000,0000,,to introduce this word,
Dialogue: 0,0:14:49.60,0:14:53.92,Default,,0000,0000,0000,,or reintroduce this word, into the discourse.
Dialogue: 0,0:14:53.92,0:14:56.11,Default,,0000,0000,0000,,I've had enough hearing about competitive countries.
Dialogue: 0,0:14:56.11,0:14:57.91,Default,,0000,0000,0000,,I've had enough hearing about
Dialogue: 0,0:14:57.91,0:15:01.69,Default,,0000,0000,0000,,prosperous, wealthy, fast-growing countries.
Dialogue: 0,0:15:01.69,0:15:04.94,Default,,0000,0000,0000,,I've even had enough hearing about happy countries
Dialogue: 0,0:15:04.94,0:15:06.98,Default,,0000,0000,0000,,because in the end that's still selfish.
Dialogue: 0,0:15:06.98,0:15:08.49,Default,,0000,0000,0000,,That's still about us,
Dialogue: 0,0:15:08.49,0:15:10.36,Default,,0000,0000,0000,,and if we carry on thinking about us,
Dialogue: 0,0:15:10.36,0:15:12.90,Default,,0000,0000,0000,,we are in deep, deep trouble.
Dialogue: 0,0:15:12.90,0:15:14.53,Default,,0000,0000,0000,,I think we all know what it is
Dialogue: 0,0:15:14.53,0:15:15.65,Default,,0000,0000,0000,,that we want to hear about.
Dialogue: 0,0:15:15.65,0:15:18.70,Default,,0000,0000,0000,,We want to hear about good countries,
Dialogue: 0,0:15:18.70,0:15:22.33,Default,,0000,0000,0000,,and so I want to ask you all a favor.
Dialogue: 0,0:15:22.33,0:15:23.92,Default,,0000,0000,0000,,I'm not asking a lot.
Dialogue: 0,0:15:23.92,0:15:25.88,Default,,0000,0000,0000,,It's something that you might find easy to do
Dialogue: 0,0:15:25.88,0:15:26.90,Default,,0000,0000,0000,,and you might even find enjoyable
Dialogue: 0,0:15:26.90,0:15:28.50,Default,,0000,0000,0000,,and even helpful to do,
Dialogue: 0,0:15:28.50,0:15:31.78,Default,,0000,0000,0000,,and that's simply to start using the word "good"
Dialogue: 0,0:15:31.78,0:15:33.47,Default,,0000,0000,0000,,in this context.
Dialogue: 0,0:15:33.47,0:15:35.65,Default,,0000,0000,0000,,When you think about your own country,
Dialogue: 0,0:15:35.65,0:15:37.78,Default,,0000,0000,0000,,when you think about other people's countries,
Dialogue: 0,0:15:37.78,0:15:39.57,Default,,0000,0000,0000,,when you think about companies,
Dialogue: 0,0:15:39.57,0:15:41.78,Default,,0000,0000,0000,,when you talk about the world that we live in today,
Dialogue: 0,0:15:41.78,0:15:43.68,Default,,0000,0000,0000,,start using that word
Dialogue: 0,0:15:43.68,0:15:46.44,Default,,0000,0000,0000,,in the way that I've talked about this evening.
Dialogue: 0,0:15:46.44,0:15:48.35,Default,,0000,0000,0000,,Not good, the opposite of bad,
Dialogue: 0,0:15:48.35,0:15:50.62,Default,,0000,0000,0000,,because that's an argument that never finishes.
Dialogue: 0,0:15:50.62,0:15:52.97,Default,,0000,0000,0000,,Good, the opposite of selfish,
Dialogue: 0,0:15:52.97,0:15:56.15,Default,,0000,0000,0000,,good being a country that thinks about all of us.
Dialogue: 0,0:15:56.15,0:15:57.56,Default,,0000,0000,0000,,That's what I would like you to do,
Dialogue: 0,0:15:57.56,0:15:58.94,Default,,0000,0000,0000,,and I'd like you to use it as a stick
Dialogue: 0,0:15:58.94,0:16:01.59,Default,,0000,0000,0000,,with which to beat your politicians.
Dialogue: 0,0:16:01.59,0:16:03.90,Default,,0000,0000,0000,,When you elect them, when you reelect them,
Dialogue: 0,0:16:03.90,0:16:05.31,Default,,0000,0000,0000,,when you vote for them, when you listen
Dialogue: 0,0:16:05.31,0:16:07.84,Default,,0000,0000,0000,,to what they're offering you,
Dialogue: 0,0:16:07.84,0:16:09.55,Default,,0000,0000,0000,,use that word, "good,"
Dialogue: 0,0:16:09.55,0:16:11.04,Default,,0000,0000,0000,,and ask yourself,
Dialogue: 0,0:16:11.04,0:16:13.11,Default,,0000,0000,0000,,"Is that what a good country would do?"
Dialogue: 0,0:16:13.11,0:16:16.40,Default,,0000,0000,0000,,And if the answer is no, be very suspicious.
Dialogue: 0,0:16:16.40,0:16:18.83,Default,,0000,0000,0000,,Ask yourself, is that the behavior
Dialogue: 0,0:16:18.83,0:16:20.26,Default,,0000,0000,0000,,of my country?
Dialogue: 0,0:16:20.26,0:16:22.40,Default,,0000,0000,0000,,Do I want to come from a country
Dialogue: 0,0:16:22.40,0:16:23.96,Default,,0000,0000,0000,,where the government, in my name,
Dialogue: 0,0:16:23.96,0:16:25.83,Default,,0000,0000,0000,,is doing things like that?
Dialogue: 0,0:16:25.83,0:16:27.58,Default,,0000,0000,0000,,Or do I, on the other hand,
Dialogue: 0,0:16:27.58,0:16:29.21,Default,,0000,0000,0000,,prefer the idea of walking around the world
Dialogue: 0,0:16:29.21,0:16:31.36,Default,,0000,0000,0000,,with my head held high thinking, "Yeah,
Dialogue: 0,0:16:31.36,0:16:33.86,Default,,0000,0000,0000,,I'm proud to come from a good country"?
Dialogue: 0,0:16:33.86,0:16:35.84,Default,,0000,0000,0000,,And everybody will welcome you.
Dialogue: 0,0:16:35.84,0:16:37.47,Default,,0000,0000,0000,,And everybody in the last 15 seconds
Dialogue: 0,0:16:37.47,0:16:40.14,Default,,0000,0000,0000,,before they drift off to sleep at night will say,
Dialogue: 0,0:16:40.14,0:16:43.02,Default,,0000,0000,0000,,"Gosh, I'm glad that person's country exists."
Dialogue: 0,0:16:43.02,0:16:45.20,Default,,0000,0000,0000,,Ultimately, that, I think,
Dialogue: 0,0:16:45.20,0:16:46.96,Default,,0000,0000,0000,,is what will make the change.
Dialogue: 0,0:16:46.96,0:16:48.68,Default,,0000,0000,0000,,That word, "good,"
Dialogue: 0,0:16:48.68,0:16:50.32,Default,,0000,0000,0000,,and the number 6.8
Dialogue: 0,0:16:50.32,0:16:52.58,Default,,0000,0000,0000,,and the discovery that's behind it
Dialogue: 0,0:16:52.58,0:16:54.25,Default,,0000,0000,0000,,have changed my life.
Dialogue: 0,0:16:54.25,0:16:56.14,Default,,0000,0000,0000,,I think they can change your life,
Dialogue: 0,0:16:56.14,0:16:57.100,Default,,0000,0000,0000,,and I think we can use it to change
Dialogue: 0,0:16:57.100,0:17:00.42,Default,,0000,0000,0000,,the way that our politicians\Nand our companies behave,
Dialogue: 0,0:17:00.42,0:17:04.28,Default,,0000,0000,0000,,and in doing so, we can change the world.
Dialogue: 0,0:17:04.28,0:17:05.83,Default,,0000,0000,0000,,I've started thinking very differently about
Dialogue: 0,0:17:05.83,0:17:08.52,Default,,0000,0000,0000,,my own country since I've been\Nthinking about these things.
Dialogue: 0,0:17:08.52,0:17:10.61,Default,,0000,0000,0000,,I used to think that I wanted to live in a rich country,
Dialogue: 0,0:17:10.61,0:17:13.01,Default,,0000,0000,0000,,and then I started thinking I\Nwanted to live in a happy country,
Dialogue: 0,0:17:13.01,0:17:15.62,Default,,0000,0000,0000,,but I began to realize, it's not enough.
Dialogue: 0,0:17:15.62,0:17:17.67,Default,,0000,0000,0000,,I don't want to live in a rich country.
Dialogue: 0,0:17:17.67,0:17:19.60,Default,,0000,0000,0000,,I don't want to live in a fast-growing
Dialogue: 0,0:17:19.60,0:17:22.28,Default,,0000,0000,0000,,or competitive country.
Dialogue: 0,0:17:22.28,0:17:25.40,Default,,0000,0000,0000,,I want to live in a good country,
Dialogue: 0,0:17:25.40,0:17:28.90,Default,,0000,0000,0000,,and I so, so hope that you do too.
Dialogue: 0,0:17:28.90,0:17:31.48,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:17:31.48,0:17:35.48,Default,,0000,0000,0000,,(Applause)