1 00:00:00,471 --> 00:00:02,955 The great texts of the ancient world 2 00:00:02,955 --> 00:00:06,270 don't survive to us in their original form. 3 00:00:06,270 --> 00:00:09,789 They survive because medieval scribes copied them 4 00:00:09,789 --> 00:00:11,788 and copied them and copied them. 5 00:00:11,788 --> 00:00:14,438 And so it is with Archimedes, 6 00:00:14,438 --> 00:00:16,204 the great Greek mathematician. 7 00:00:16,204 --> 00:00:19,206 Everything we know about Archimedes as a mathematician 8 00:00:19,206 --> 00:00:21,904 we know about because of just three books, 9 00:00:21,904 --> 00:00:23,820 and they're called A, B and C. 10 00:00:23,820 --> 00:00:28,653 And A was lost by an Italian humanist in 1564. 11 00:00:28,653 --> 00:00:31,456 And B was last heard of in the Pope's Library 12 00:00:31,456 --> 00:00:37,288 about a hundred miles north of Rome in Viterbo in 1311. 13 00:00:37,288 --> 00:00:41,585 Now Codex C was only discovered in 1906, 14 00:00:41,585 --> 00:00:44,134 and it landed on my desk in Baltimore 15 00:00:44,134 --> 00:00:48,260 on the 19th of January, 1999. 16 00:00:48,260 --> 00:00:50,678 And this is Codex C here. 17 00:00:50,678 --> 00:00:55,847 Now Codex C is actually buried in this book. 18 00:00:55,847 --> 00:00:57,297 It's buried treasure. 19 00:00:57,297 --> 00:00:59,632 Because this book is actually a prayer book. 20 00:00:59,632 --> 00:01:02,596 It was finished by a guy called Johannes Myrones 21 00:01:02,596 --> 00:01:06,213 on the 14th of April, 1229. 22 00:01:06,213 --> 00:01:08,698 And to make his prayer book he used parchment. 23 00:01:08,698 --> 00:01:11,113 But he didn't use new parchment, 24 00:01:11,113 --> 00:01:14,427 he used parchment recycled from earlier manuscripts, 25 00:01:14,427 --> 00:01:16,164 and there were seven of them. 26 00:01:16,164 --> 00:01:19,647 And Archimedes Codex C was just one of those seven. 27 00:01:19,647 --> 00:01:25,114 He took apart the Archimedes manuscript and the other seven manuscripts. 28 00:01:25,114 --> 00:01:28,497 He erased all of their texts, 29 00:01:28,497 --> 00:01:30,915 and then he cut the sheets down in the middle, 30 00:01:30,915 --> 00:01:33,159 he shuffled them up, 31 00:01:33,159 --> 00:01:35,077 and he rotated them 90 degrees, 32 00:01:35,077 --> 00:01:37,129 and he wrote prayers on top of these books. 33 00:01:37,129 --> 00:01:38,826 And essentially these seven manuscripts 34 00:01:38,826 --> 00:01:43,174 disappeared for 700 years, and we have a prayer book. 35 00:01:43,174 --> 00:01:46,423 The prayer book was discovered by this guy, 36 00:01:46,423 --> 00:01:49,150 Johan Ludvig Heiberg, in 1906. 37 00:01:49,150 --> 00:01:50,591 And with just a magnifying glass, 38 00:01:50,591 --> 00:01:53,475 he transcribed as much of the text as he could. 39 00:01:53,475 --> 00:01:56,657 And the thing is that he found two texts in this manuscript 40 00:01:56,657 --> 00:01:58,425 that were unique texts. 41 00:01:58,425 --> 00:02:00,025 They weren't in A and B at all; 42 00:02:00,025 --> 00:02:01,723 they were completely new texts by Archimedes, 43 00:02:01,723 --> 00:02:04,958 and they were called "The Method" and "The Stomachion." 44 00:02:04,958 --> 00:02:07,227 And it became a world famous manuscript. 45 00:02:07,227 --> 00:02:09,042 Now it should be clear by now 46 00:02:09,042 --> 00:02:11,756 that this book is in bad condition. 47 00:02:11,756 --> 00:02:15,226 It got in worse condition in the 20th century 48 00:02:15,226 --> 00:02:16,958 after Heiberg saw it. 49 00:02:16,958 --> 00:02:18,475 Forgeries were painted over it, 50 00:02:18,475 --> 00:02:21,558 and it suffered very badly from mold. 51 00:02:21,558 --> 00:02:25,308 This book is the definition of a write-off. 52 00:02:25,308 --> 00:02:27,042 It's the sort of book 53 00:02:27,042 --> 00:02:29,707 that you thought would be in an institution. 54 00:02:29,707 --> 00:02:31,893 But it's not in an institution, 55 00:02:31,893 --> 00:02:36,525 it was bought by a private owner in 1998. 56 00:02:36,525 --> 00:02:38,275 Why did he buy this book? 57 00:02:38,275 --> 00:02:41,812 Because he wanted to make that which was fragile safe. 58 00:02:41,812 --> 00:02:45,058 He wanted to make that which was unique ubiquitous. 59 00:02:45,058 --> 00:02:49,724 He wanted to make that which was expensive free. 60 00:02:49,724 --> 00:02:52,859 And he wanted to do this as a matter of principle. 61 00:02:52,859 --> 00:02:57,391 Because not many people are really going to read Archimedes in ancient Greek, 62 00:02:57,391 --> 00:03:00,075 but they should have the chance to do it. 63 00:03:00,075 --> 00:03:03,374 So he gathered around himself the friends of Archimedes, 64 00:03:03,374 --> 00:03:05,510 and he promised to pay for all the work. 65 00:03:05,510 --> 00:03:07,208 And it was an expensive job, 66 00:03:07,208 --> 00:03:10,678 but actually it wouldn't be as much as you think 67 00:03:10,678 --> 00:03:12,843 because these people, they didn't come from money, 68 00:03:12,843 --> 00:03:14,662 they came from Archimedes. 69 00:03:14,662 --> 00:03:16,378 And they came from all sorts of different backgrounds. 70 00:03:16,378 --> 00:03:18,561 They came from particle physics, 71 00:03:18,561 --> 00:03:20,127 they came from classical philology, 72 00:03:20,127 --> 00:03:22,095 they came from book conservation, 73 00:03:22,095 --> 00:03:24,677 they came from ancient mathematics, 74 00:03:24,677 --> 00:03:26,594 they came from data management, 75 00:03:26,594 --> 00:03:29,511 they came from scientific imaging and program management. 76 00:03:29,511 --> 00:03:33,067 And they got together to work on this manuscript. 77 00:03:33,067 --> 00:03:36,878 The first problem was a conservation problem. 78 00:03:36,878 --> 00:03:39,311 And this is the sort of thing that we had to deal with: 79 00:03:39,311 --> 00:03:41,511 There was glue on the spine of the book. 80 00:03:41,511 --> 00:03:43,712 And if you look at this photograph carefully, 81 00:03:43,712 --> 00:03:45,760 the bottom half of this is rather brown. 82 00:03:45,760 --> 00:03:47,128 And that glue is hide glue. 83 00:03:47,128 --> 00:03:48,513 Now if you're a conservator, 84 00:03:48,513 --> 00:03:50,645 you can take off this glue reasonably easily. 85 00:03:50,645 --> 00:03:54,010 The top half is Elmer's wood glue. 86 00:03:54,010 --> 00:03:56,127 It's polyvinyl acetate emulsion 87 00:03:56,127 --> 00:03:58,794 that doesn't dissolve in water once it's dry. 88 00:03:58,794 --> 00:04:01,960 And it's much tougher than the parchment that it was written on. 89 00:04:01,960 --> 00:04:05,311 And so before we could start imaging Archimedes, 90 00:04:05,311 --> 00:04:06,760 we had to take this book apart. 91 00:04:06,760 --> 00:04:09,611 So it took four years to take apart. 92 00:04:09,611 --> 00:04:13,144 And this is a rare action shot, ladies and gentlemen. 93 00:04:13,144 --> 00:04:15,915 (Laughter) 94 00:04:15,915 --> 00:04:20,181 Another thing is that we had to get rid of all the wax, 95 00:04:20,181 --> 00:04:22,416 because this was used in the liturgical services 96 00:04:22,416 --> 00:04:24,157 of the Greek Orthodox Church 97 00:04:24,157 --> 00:04:25,468 and they'd used candle wax. 98 00:04:25,468 --> 00:04:27,331 And the candle wax was dirty, 99 00:04:27,331 --> 00:04:28,564 and we couldn't image through the wax. 100 00:04:28,564 --> 00:04:31,899 So very carefully we had to mechanically scrape off all the wax. 101 00:04:31,899 --> 00:04:33,801 It's hard to tell you exactly 102 00:04:33,801 --> 00:04:36,515 how bad this condition of this book is, 103 00:04:36,515 --> 00:04:39,281 but it came out in little bits very often. 104 00:04:39,281 --> 00:04:41,631 And normally in a book, you wouldn't worry about the little bits, 105 00:04:41,631 --> 00:04:44,631 but these little bits might contain unique Archimedes text. 106 00:04:44,631 --> 00:04:46,930 So, tiny fragments 107 00:04:46,930 --> 00:04:51,671 we actually managed to put back in the right place. 108 00:04:51,671 --> 00:04:55,381 Then, having done that, we started to image the manuscript. 109 00:04:55,381 --> 00:04:56,881 And we imaged the manuscript 110 00:04:56,881 --> 00:04:58,909 in 14 different wavebands of light. 111 00:04:58,909 --> 00:05:02,815 Because if you look at something in different wavebands of light, 112 00:05:02,815 --> 00:05:04,031 you see different things. 113 00:05:04,031 --> 00:05:05,598 And here is an image of a page 114 00:05:05,598 --> 00:05:08,115 imaged in 14 different wavebands of light. 115 00:05:08,115 --> 00:05:10,248 But none of them worked. 116 00:05:10,248 --> 00:05:14,665 So what we did was we processed the images together, 117 00:05:14,665 --> 00:05:17,965 and we put two images into one blank screen. 118 00:05:17,965 --> 00:05:20,798 And here are two different images of the Archimedes manuscript. 119 00:05:20,798 --> 00:05:22,614 And the image on the left 120 00:05:22,614 --> 00:05:23,965 is the normal red image. 121 00:05:23,965 --> 00:05:25,877 And the image on the right is an ultraviolet image. 122 00:05:25,877 --> 00:05:27,017 And in the image on the right 123 00:05:27,017 --> 00:05:29,465 you might be able to see some of the Archimedes writing. 124 00:05:29,465 --> 00:05:32,447 If you merge them together into one digital canvas, 125 00:05:32,447 --> 00:05:35,265 the parchment is bright in both images 126 00:05:35,265 --> 00:05:37,140 and it comes out bright. 127 00:05:37,140 --> 00:05:40,156 The prayer book is dark in both images 128 00:05:40,156 --> 00:05:41,853 and it comes out dark. 129 00:05:41,853 --> 00:05:45,204 The Archimedes text is dark in one image and bright in another. 130 00:05:45,204 --> 00:05:47,604 And it'll come out dark but red, 131 00:05:47,604 --> 00:05:49,871 and then you can start to read it rather clearly. 132 00:05:49,871 --> 00:05:52,713 And that's what it looks like. 133 00:05:52,713 --> 00:05:56,055 Now that's a before and after image, 134 00:05:56,055 --> 00:05:59,037 but you don't read the image on the screen like that. 135 00:05:59,037 --> 00:06:01,656 You zoom in and you zoom in 136 00:06:01,656 --> 00:06:05,204 and you zoom in and you zoom in, 137 00:06:05,204 --> 00:06:07,272 and you can just read it now. 138 00:06:07,272 --> 00:06:13,620 (Applause) 139 00:06:13,620 --> 00:06:17,200 If you process the same two images in a different way, 140 00:06:17,200 --> 00:06:19,770 you can actually get rid of the prayer book text. 141 00:06:19,770 --> 00:06:20,788 And this is terribly important, 142 00:06:20,788 --> 00:06:23,771 because the diagrams in the manuscript 143 00:06:23,771 --> 00:06:26,238 are the unique source for the diagrams 144 00:06:26,238 --> 00:06:29,055 that Archimedes drew in the sand in the fourth century B.C. 145 00:06:29,055 --> 00:06:32,094 And there we are, I can give them to you. 146 00:06:32,094 --> 00:06:34,438 With this kind of imaging -- 147 00:06:34,438 --> 00:06:37,104 this kind of infrared, ultraviolet, invisible light imaging -- 148 00:06:37,104 --> 00:06:39,704 we were never going to image through the gold ground forgeries. 149 00:06:39,704 --> 00:06:41,557 How were we going to do that? 150 00:06:41,557 --> 00:06:43,520 Well we took the manuscript, 151 00:06:43,520 --> 00:06:47,807 and we decided to image it in X-ray fluorescence imaging. 152 00:06:47,807 --> 00:06:50,821 So an X-ray comes in in the diagram on the left 153 00:06:50,821 --> 00:06:54,673 and it knocks out an electron from the inner shell of an atom. 154 00:06:54,673 --> 00:06:56,671 And that electron disappears. 155 00:06:56,671 --> 00:07:00,306 And as it disappears, an electron from a shell farther out 156 00:07:00,306 --> 00:07:02,788 jumps in and takes its place. 157 00:07:02,788 --> 00:07:04,221 And when it takes its place, 158 00:07:04,221 --> 00:07:07,055 it sheds electromagnetic radiation. 159 00:07:07,055 --> 00:07:08,487 It sheds an X-ray. 160 00:07:08,487 --> 00:07:11,138 And this X-ray is specific in its wavelength 161 00:07:11,138 --> 00:07:13,020 to the atom that it hits. 162 00:07:13,020 --> 00:07:15,188 And what we wanted to get 163 00:07:15,188 --> 00:07:16,921 was the iron. 164 00:07:16,921 --> 00:07:18,788 Because the ink was written in iron. 165 00:07:18,788 --> 00:07:20,471 And if we can map 166 00:07:20,471 --> 00:07:23,055 where this X-ray that comes out, where it comes from, 167 00:07:23,055 --> 00:07:25,121 we can map all the iron on the page, 168 00:07:25,121 --> 00:07:27,720 then theoretically we can read the image. 169 00:07:27,720 --> 00:07:32,055 The thing is that you need a very powerful light source to do this. 170 00:07:32,055 --> 00:07:35,429 So we took it to the Stanford Synchrotron Radiation Laboratory 171 00:07:35,429 --> 00:07:36,871 in California, 172 00:07:36,871 --> 00:07:38,439 which is a particle accelerator. 173 00:07:38,439 --> 00:07:40,171 Electrons go around one way, 174 00:07:40,171 --> 00:07:41,788 positrons go around the other. 175 00:07:41,788 --> 00:07:43,104 They meet in the middle, 176 00:07:43,104 --> 00:07:45,540 and they create subatomic particles 177 00:07:45,540 --> 00:07:47,770 like the charm quark and the tau lepton. 178 00:07:47,770 --> 00:07:50,792 Now we weren't actually going to put Archimedes in that beam. 179 00:07:50,792 --> 00:07:54,340 But as the electrons go round at the speed of light, 180 00:07:54,340 --> 00:07:55,607 they shed X-rays. 181 00:07:55,607 --> 00:07:58,257 And this is the most powerful light source in the solar system. 182 00:07:58,257 --> 00:08:00,206 This is called synchrotron radiation, 183 00:08:00,206 --> 00:08:02,024 and it's normally used to look at things 184 00:08:02,024 --> 00:08:03,691 like proteins and that sort of thing. 185 00:08:03,691 --> 00:08:07,688 But we wanted it to look at atoms, at iron atoms, 186 00:08:07,688 --> 00:08:10,557 so that we could read the page from before and after. 187 00:08:10,557 --> 00:08:12,855 And lo and behold, we found that we could do it. 188 00:08:12,855 --> 00:08:16,303 It took about 17 minutes to do a single page. 189 00:08:16,303 --> 00:08:18,958 So what did we discover? 190 00:08:18,958 --> 00:08:21,140 Well one of the unique texts in Archimedes 191 00:08:21,140 --> 00:08:22,943 is called "The Stomachion." 192 00:08:22,943 --> 00:08:25,357 And this didn't exist in Codices A and B. 193 00:08:25,357 --> 00:08:27,776 And we knew that it involved this square. 194 00:08:27,776 --> 00:08:29,569 And this is a perfect square, 195 00:08:29,569 --> 00:08:31,590 and it's divided into 14 bits. 196 00:08:31,590 --> 00:08:34,373 But no one knew what Archimedes was doing with these 14 bits. 197 00:08:34,373 --> 00:08:36,557 And now we think we know. 198 00:08:36,557 --> 00:08:38,324 He was trying to work out 199 00:08:38,324 --> 00:08:40,857 how many ways you can recombine those 14 bits 200 00:08:40,857 --> 00:08:43,184 and still make a perfect square. 201 00:08:43,184 --> 00:08:46,686 Anyone want to guess the answer? 202 00:08:46,686 --> 00:08:52,048 It's 17,152 divided into 536 families. 203 00:08:52,048 --> 00:08:54,415 And the important point about this 204 00:08:54,415 --> 00:08:58,129 is that it's the earliest study in combinatorics in mathematics. 205 00:08:58,129 --> 00:09:01,893 And combinatorics is a wonderful and interesting branch of mathematics. 206 00:09:01,893 --> 00:09:05,128 The really astonishing thing though about this manuscript 207 00:09:05,128 --> 00:09:07,497 is that we looked at the other manuscripts 208 00:09:07,497 --> 00:09:08,915 that the palimpsester had made, 209 00:09:08,915 --> 00:09:11,481 the scribe had made his book out of, 210 00:09:11,481 --> 00:09:14,413 and one of them was a manuscript containing text by Hyperides. 211 00:09:14,413 --> 00:09:18,781 Now Hyperides was an Athenian orator from the fourth century B.C. 212 00:09:18,781 --> 00:09:21,198 He was an exact contemporary of Demosthenes. 213 00:09:21,198 --> 00:09:25,597 And in 338 B.C. he and Demosthenes together 214 00:09:25,597 --> 00:09:27,281 decided that they wanted to stand up 215 00:09:27,281 --> 00:09:29,281 to the military might of Philip of Macedon. 216 00:09:29,281 --> 00:09:32,930 So Athens and Thebes went out to fight Philip of Macedon. 217 00:09:32,930 --> 00:09:34,198 This was a bad idea, 218 00:09:34,198 --> 00:09:37,631 because Philip of Macedon had a son called Alexander the Great, 219 00:09:37,631 --> 00:09:39,914 and they lost the battle of Chaeronea. 220 00:09:39,914 --> 00:09:42,632 Alexander the Great went on to conquer the known world; 221 00:09:42,632 --> 00:09:45,382 Hyperides found himself on trial for treason. 222 00:09:45,382 --> 00:09:48,982 And this is the speech that he gave when he was on trial -- 223 00:09:48,982 --> 00:09:50,130 and it's a great speech: 224 00:09:50,130 --> 00:09:52,398 "Best of all," he says, "is to win. 225 00:09:52,398 --> 00:09:54,132 But if you can't win, 226 00:09:54,132 --> 00:09:56,173 then you should fight for a noble cause, 227 00:09:56,173 --> 00:09:57,748 because then you'll be remembered. 228 00:09:57,748 --> 00:09:59,346 Consider the Spartans. 229 00:09:59,346 --> 00:10:01,214 They won enumerable victories, 230 00:10:01,214 --> 00:10:03,046 but no one remembers what they are 231 00:10:03,046 --> 00:10:05,181 because they were all fought for selfish ends. 232 00:10:05,181 --> 00:10:08,747 The one battle that the Spartans fought that everybody remembers 233 00:10:08,747 --> 00:10:10,463 is the the battle of Thermopylae 234 00:10:10,463 --> 00:10:12,466 where they were butchered to a man, 235 00:10:12,466 --> 00:10:14,398 but fought for the freedom of Greece." 236 00:10:14,398 --> 00:10:16,663 It was such a great speech 237 00:10:16,663 --> 00:10:20,398 that the Athenian law courts let him off. 238 00:10:20,398 --> 00:10:22,464 He lived for another 10 years, 239 00:10:22,464 --> 00:10:25,115 then the Macedonian faction caught up with him. 240 00:10:25,115 --> 00:10:27,699 They cut out his tongue in mockery of his oratory, 241 00:10:27,699 --> 00:10:31,130 and no one knows what they did with his body. 242 00:10:31,130 --> 00:10:34,281 So this is the discovery of a lost voice from antiquity, 243 00:10:34,281 --> 00:10:36,263 speaking to us, not from the grave, 244 00:10:36,263 --> 00:10:37,741 because his grave doesn't exist, 245 00:10:37,741 --> 00:10:39,514 but from the Athenian law courts. 246 00:10:39,514 --> 00:10:41,163 Now I should say at this point 247 00:10:41,163 --> 00:10:43,930 that normally when you're looking 248 00:10:43,930 --> 00:10:45,926 at medieval manuscripts that have been scraped off, 249 00:10:45,926 --> 00:10:47,412 you don't find unique texts. 250 00:10:47,412 --> 00:10:50,514 And to find two in one manuscript is really something. 251 00:10:50,514 --> 00:10:53,731 To find three is completely weird. 252 00:10:53,731 --> 00:10:55,412 And we found three. 253 00:10:55,412 --> 00:10:56,678 Aristotle's "Categories" 254 00:10:56,678 --> 00:10:59,131 is one of the foundational texts of Western philosophy. 255 00:10:59,131 --> 00:11:03,547 And we found a third century A.D. commentary on it, 256 00:11:03,547 --> 00:11:06,731 possibly by Galen and probably by Porphyry. 257 00:11:06,731 --> 00:11:08,929 Now all this data that we collected, 258 00:11:08,929 --> 00:11:11,464 all the images, all the raw images, 259 00:11:11,464 --> 00:11:13,814 all the transcriptions that we made and that sort of thing 260 00:11:13,814 --> 00:11:17,300 have been put online under a Creative Commons license 261 00:11:17,300 --> 00:11:20,214 for anyone to use for any commercial purpose. 262 00:11:20,214 --> 00:11:26,747 (Applause) 263 00:11:26,747 --> 00:11:30,051 Why did the owner of the manuscript do this? 264 00:11:30,051 --> 00:11:33,797 He did this because he understands data as well as books. 265 00:11:33,797 --> 00:11:35,132 Now the thing to do with books, 266 00:11:35,132 --> 00:11:37,263 if you want to ensure their long-term utility, 267 00:11:37,263 --> 00:11:39,479 is to hide them away in closets 268 00:11:39,479 --> 00:11:41,279 and let very few people look at them. 269 00:11:41,279 --> 00:11:43,698 The thing to do with data, if you want it to survive, 270 00:11:43,698 --> 00:11:46,999 is to let it out and have everybody have it 271 00:11:46,999 --> 00:11:50,098 with as little control on that data as possible. 272 00:11:50,098 --> 00:11:51,262 And that's what he did. 273 00:11:51,262 --> 00:11:54,690 And institutions can learn from this. 274 00:11:54,690 --> 00:11:57,242 Because institutions at the moment 275 00:11:57,242 --> 00:12:00,299 confine their data with copyright restrictions and that sort of thing. 276 00:12:00,299 --> 00:12:02,491 And if you want to look at medieval manuscripts on the Web, 277 00:12:02,491 --> 00:12:05,962 at the moment you have to go to the National Library of Y's site 278 00:12:05,962 --> 00:12:08,630 or the University Library of X's site, 279 00:12:08,630 --> 00:12:10,529 which is about the most boring way 280 00:12:10,529 --> 00:12:12,306 in which you can deal with digital data. 281 00:12:12,306 --> 00:12:15,299 What you want to do is to aggregate it all together. 282 00:12:15,299 --> 00:12:18,396 Because the Web of the ancient manuscripts of the future 283 00:12:18,396 --> 00:12:20,682 isn't going to be built by institutions. 284 00:12:20,682 --> 00:12:23,790 It's going to be built by users, 285 00:12:23,790 --> 00:12:25,564 by people who get this data together, 286 00:12:25,564 --> 00:12:29,099 by people who want to aggregate all sorts of maps 287 00:12:29,099 --> 00:12:30,731 from wherever they come from, 288 00:12:30,731 --> 00:12:32,531 all sorts of medieval romances 289 00:12:32,531 --> 00:12:34,080 from wherever they come from, 290 00:12:34,080 --> 00:12:37,863 people who just want to curate their own glorious selection 291 00:12:37,863 --> 00:12:39,380 of beautiful things. 292 00:12:39,380 --> 00:12:40,997 And that is the future of the Web. 293 00:12:40,997 --> 00:12:44,180 And it's an attractive and beautiful future, 294 00:12:44,180 --> 00:12:45,782 if only we can make it happen. 295 00:12:45,782 --> 00:12:48,963 Now we at the Walters Art Museum have followed this example, 296 00:12:48,963 --> 00:12:52,313 and we have put up all our manuscripts on the Web 297 00:12:52,313 --> 00:12:53,996 for people to enjoy -- 298 00:12:53,996 --> 00:12:56,580 all the raw data, all the descriptions, all the metadata. 299 00:12:56,580 --> 00:12:59,463 under a Creative Commons license. 300 00:12:59,463 --> 00:13:00,981 Now the Walters Art Museum is a small museum 301 00:13:00,981 --> 00:13:02,529 and it has beautiful manuscripts, 302 00:13:02,529 --> 00:13:04,547 but the data is fantastic. 303 00:13:04,547 --> 00:13:06,330 And the result of this 304 00:13:06,330 --> 00:13:09,348 is that if you do a Google search on images right now 305 00:13:09,348 --> 00:13:12,680 and you type in "Illuminated manuscript Koran" for example, 306 00:13:12,680 --> 00:13:17,097 24 of the 28 images you'll find come from my institution. 307 00:13:17,097 --> 00:13:22,647 (Applause) 308 00:13:22,647 --> 00:13:27,680 Now, let's think about this for a minute. 309 00:13:27,680 --> 00:13:29,663 What's in it for the institution? 310 00:13:29,663 --> 00:13:32,259 There are all sorts of things that are in it for the institution. 311 00:13:32,259 --> 00:13:34,382 You can talk about the Humanities and that sort of thing, 312 00:13:34,382 --> 00:13:36,263 but let's talk about selfish things. 313 00:13:36,263 --> 00:13:40,131 Because what's really in it for the institution is this: 314 00:13:40,131 --> 00:13:43,187 Now why do people go to the Louvre? 315 00:13:43,187 --> 00:13:46,171 They go to see the Mona Lisa. 316 00:13:46,171 --> 00:13:49,230 Why do they go to see the Mona Lisa? 317 00:13:49,230 --> 00:13:51,612 Because they already know what she looks like. 318 00:13:51,612 --> 00:13:53,946 And they know what she looks like 319 00:13:53,946 --> 00:13:58,648 because they've seen pictures of her absolutely everywhere. 320 00:13:58,648 --> 00:14:03,097 Now, there is no need 321 00:14:03,097 --> 00:14:05,376 for these restrictions at all. 322 00:14:05,376 --> 00:14:07,463 And I think that institutions should stand up 323 00:14:07,463 --> 00:14:10,597 and release all their data under unrestricted licenses, 324 00:14:10,597 --> 00:14:12,813 and it would be a great benefit to everybody. 325 00:14:12,813 --> 00:14:15,979 Why don't we just let everybody have access to this data 326 00:14:15,979 --> 00:14:18,315 and curate their own collection 327 00:14:18,315 --> 00:14:20,480 of ancient knowledge and wonderful and beautiful things 328 00:14:20,480 --> 00:14:23,568 and increase the beauty and the cultural significance 329 00:14:23,568 --> 00:14:24,796 of the Internet. 330 00:14:24,796 --> 00:14:26,313 Thank you very much indeed. 331 00:14:26,313 --> 00:14:30,746 (Applause)