[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:22.85,0:00:26.02,Default,,0000,0000,0000,,Technology today pervades our lives;
Dialogue: 0,0:00:26.02,0:00:29.30,Default,,0000,0000,0000,,It gives us instant access to information,
Dialogue: 0,0:00:29.30,0:00:32.65,Default,,0000,0000,0000,,it provides us with\Nvery personalized recommendations
Dialogue: 0,0:00:32.65,0:00:35.56,Default,,0000,0000,0000,,on what to buy, what movies to watch,
Dialogue: 0,0:00:35.56,0:00:37.14,Default,,0000,0000,0000,,and for good and for bad,
Dialogue: 0,0:00:37.14,0:00:39.78,Default,,0000,0000,0000,,connects us with people\Nall over the planet.
Dialogue: 0,0:00:39.78,0:00:42.54,Default,,0000,0000,0000,,People that we would\Nnever have otherwise met.
Dialogue: 0,0:00:42.72,0:00:45.23,Default,,0000,0000,0000,,The companies behind these technologies
Dialogue: 0,0:00:45.23,0:00:48.73,Default,,0000,0000,0000,,make them super easy to use,\Naccessible to everyone
Dialogue: 0,0:00:48.73,0:00:50.80,Default,,0000,0000,0000,,so that everyone can participate,
Dialogue: 0,0:00:50.80,0:00:55.84,Default,,0000,0000,0000,,everyone can be part\Nof these technological advances.
Dialogue: 0,0:00:56.46,0:00:58.66,Default,,0000,0000,0000,,They also make them\Naccessible from everywhere;
Dialogue: 0,0:00:58.66,0:00:59.92,Default,,0000,0000,0000,,from your cell phone,
Dialogue: 0,0:00:59.92,0:01:02.74,Default,,0000,0000,0000,,from your laptop, your machine at work.
Dialogue: 0,0:01:02.74,0:01:06.63,Default,,0000,0000,0000,,And these companies\Nmake them free for us to use.
Dialogue: 0,0:01:07.16,0:01:08.62,Default,,0000,0000,0000,,Or do they?
Dialogue: 0,0:01:08.62,0:01:13.84,Default,,0000,0000,0000,,It turns out that we're actually paying\Nthese companies to use their services;
Dialogue: 0,0:01:13.84,0:01:17.58,Default,,0000,0000,0000,,the Facebooks, the Amazons,\Nthe Googles of the world.
Dialogue: 0,0:01:18.16,0:01:20.22,Default,,0000,0000,0000,,We're not paying in dollars, however,
Dialogue: 0,0:01:20.22,0:01:22.04,Default,,0000,0000,0000,,we're paying in data.
Dialogue: 0,0:01:22.39,0:01:27.17,Default,,0000,0000,0000,,Every time you use your apps\Non your phone, or on your computer,
Dialogue: 0,0:01:27.62,0:01:29.49,Default,,0000,0000,0000,,every time you access the Internet,
Dialogue: 0,0:01:29.49,0:01:32.73,Default,,0000,0000,0000,,these companies are collecting\Npersonal information about you.
Dialogue: 0,0:01:33.43,0:01:34.67,Default,,0000,0000,0000,,You buy diapers?
Dialogue: 0,0:01:34.67,0:01:36.25,Default,,0000,0000,0000,,They know you have kids.
Dialogue: 0,0:01:36.25,0:01:37.96,Default,,0000,0000,0000,,You search for directions?
Dialogue: 0,0:01:37.96,0:01:41.02,Default,,0000,0000,0000,,They know not only where you're going,\Nbut where you've been.
Dialogue: 0,0:01:42.48,0:01:46.66,Default,,0000,0000,0000,,These companies collect information\Nlike where you live, where you work,
Dialogue: 0,0:01:47.23,0:01:49.38,Default,,0000,0000,0000,,what you like and what you don't like,
Dialogue: 0,0:01:49.38,0:01:51.18,Default,,0000,0000,0000,,where your kids go to school.
Dialogue: 0,0:01:51.18,0:01:53.40,Default,,0000,0000,0000,,And they don't just collect a little data.
Dialogue: 0,0:01:53.40,0:01:56.75,Default,,0000,0000,0000,,They collect lots and lots of data.
Dialogue: 0,0:01:57.38,0:02:01.57,Default,,0000,0000,0000,,This is what you are paying\Nfor Amazon's free shipping.
Dialogue: 0,0:02:02.08,0:02:04.17,Default,,0000,0000,0000,,Do you know what they do with this?
Dialogue: 0,0:02:04.43,0:02:07.44,Default,,0000,0000,0000,,They take all this data\Nand they put it on a bunch of computers.
Dialogue: 0,0:02:07.44,0:02:10.99,Default,,0000,0000,0000,,They take some really sophisicated\Nmathematics and statistics,
Dialogue: 0,0:02:10.99,0:02:12.96,Default,,0000,0000,0000,,and they apply it to the data.
Dialogue: 0,0:02:12.96,0:02:16.29,Default,,0000,0000,0000,,They don't apply it manually,\Nthey rely on computers to do it for them,
Dialogue: 0,0:02:16.29,0:02:19.42,Default,,0000,0000,0000,,so they have to turn the map\Nand the stats into code.
Dialogue: 0,0:02:19.42,0:02:23.01,Default,,0000,0000,0000,,You hear the president talk about code,\Nand everyone should be doing it;
Dialogue: 0,0:02:23.01,0:02:24.95,Default,,0000,0000,0000,,this is what he is talking about.
Dialogue: 0,0:02:24.95,0:02:28.65,Default,,0000,0000,0000,,You apply code to data\Nand what you get out is insights:
Dialogue: 0,0:02:29.57,0:02:31.39,Default,,0000,0000,0000,,inferences about your life,
Dialogue: 0,0:02:31.39,0:02:33.07,Default,,0000,0000,0000,,about what you like and don't like,
Dialogue: 0,0:02:33.07,0:02:35.82,Default,,0000,0000,0000,,and even better, what you're going to buy,
Dialogue: 0,0:02:35.82,0:02:38.40,Default,,0000,0000,0000,,and what you are going\Nto want in the future.
Dialogue: 0,0:02:38.40,0:02:40.37,Default,,0000,0000,0000,,It is predictive.
Dialogue: 0,0:02:41.13,0:02:43.13,Default,,0000,0000,0000,,These insights allow these companies
Dialogue: 0,0:02:43.13,0:02:46.84,Default,,0000,0000,0000,,to give us the apps and websites\Nthat we know and love,
Dialogue: 0,0:02:47.29,0:02:50.97,Default,,0000,0000,0000,,but they also provide these companies\Nwith other types of value.
Dialogue: 0,0:02:51.44,0:02:52.96,Default,,0000,0000,0000,,Because they are predictive,
Dialogue: 0,0:02:52.96,0:02:55.12,Default,,0000,0000,0000,,they can tell what you will buy,
Dialogue: 0,0:02:55.12,0:02:58.84,Default,,0000,0000,0000,,who will you vote for,\Nand where you will travel,
Dialogue: 0,0:02:58.97,0:03:00.84,Default,,0000,0000,0000,,and that, they can monetize.
Dialogue: 0,0:03:01.19,0:03:02.39,Default,,0000,0000,0000,,And they do.
Dialogue: 0,0:03:03.96,0:03:05.21,Default,,0000,0000,0000,,Have you ever wondered
Dialogue: 0,0:03:05.21,0:03:07.100,Default,,0000,0000,0000,,whether we could use\Nthis exact same technology
Dialogue: 0,0:03:07.100,0:03:10.17,Default,,0000,0000,0000,,to do something for the world?
Dialogue: 0,0:03:10.17,0:03:14.26,Default,,0000,0000,0000,,To solve a really hard problem,\Nsay, like feeding the planet?
Dialogue: 0,0:03:15.25,0:03:18.31,Default,,0000,0000,0000,,There are seven billion people\Non the Earth today,
Dialogue: 0,0:03:18.31,0:03:20.17,Default,,0000,0000,0000,,and we can barely feed them.
Dialogue: 0,0:03:21.77,0:03:24.99,Default,,0000,0000,0000,,Our arable lands\Nand our resources like water
Dialogue: 0,0:03:24.99,0:03:27.05,Default,,0000,0000,0000,,are shrinking, not growing.
Dialogue: 0,0:03:27.05,0:03:30.55,Default,,0000,0000,0000,,And by 2050, there are going to be\Nnine billion people on the planet.
Dialogue: 0,0:03:32.08,0:03:35.04,Default,,0000,0000,0000,,So, what we need to do,\Nwhat we need to ask is:
Dialogue: 0,0:03:35.04,0:03:37.25,Default,,0000,0000,0000,,can we use these technologies
Dialogue: 0,0:03:37.45,0:03:39.80,Default,,0000,0000,0000,,to make farmers more efficient,
Dialogue: 0,0:03:40.46,0:03:42.68,Default,,0000,0000,0000,,to provide them with decision support?
Dialogue: 0,0:03:42.68,0:03:43.45,Default,,0000,0000,0000,,Think of it!
Dialogue: 0,0:03:43.45,0:03:47.04,Default,,0000,0000,0000,,It's like Amazon for Ag,\NGoogle for growers.
Dialogue: 0,0:03:47.04,0:03:49.92,Default,,0000,0000,0000,,Not sure what I'm going to do\Nabout milk producers out there,
Dialogue: 0,0:03:49.92,0:03:52.65,Default,,0000,0000,0000,,but maybe we'll call it "Moogle".
Dialogue: 0,0:03:52.65,0:03:53.80,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:03:53.80,0:03:56.05,Default,,0000,0000,0000,,The problem is similar.
Dialogue: 0,0:03:56.05,0:03:57.21,Default,,0000,0000,0000,,You take data,
Dialogue: 0,0:03:57.21,0:03:58.75,Default,,0000,0000,0000,,- farmers have lots of it -
Dialogue: 0,0:03:58.75,0:03:59.89,Default,,0000,0000,0000,,historical records,
Dialogue: 0,0:03:59.89,0:04:03.45,Default,,0000,0000,0000,,all farm implements today\Ncome instrumented with sensors.
Dialogue: 0,0:04:03.45,0:04:06.41,Default,,0000,0000,0000,,But you can buy sensors on devices now,
Dialogue: 0,0:04:06.41,0:04:10.81,Default,,0000,0000,0000,,and collect lots and lots of information\Nabout the property, the processes,
Dialogue: 0,0:04:10.81,0:04:13.03,Default,,0000,0000,0000,,that the farmers undertaking.
Dialogue: 0,0:04:13.03,0:04:15.28,Default,,0000,0000,0000,,You can then apply the same code,
Dialogue: 0,0:04:15.28,0:04:19.10,Default,,0000,0000,0000,,very similar code, to this data,\Nand extract insights.
Dialogue: 0,0:04:19.31,0:04:23.04,Default,,0000,0000,0000,,Only these insights can be\Ntargeted for the problems,
Dialogue: 0,0:04:23.04,0:04:25.86,Default,,0000,0000,0000,,- and there are many - that farmers have.
Dialogue: 0,0:04:25.86,0:04:29.28,Default,,0000,0000,0000,,Things like when to water,\Nhow much to water, and where to water;
Dialogue: 0,0:04:29.87,0:04:32.44,Default,,0000,0000,0000,,things like, "How are we going\Nto optimize the yields
Dialogue: 0,0:04:32.44,0:04:35.73,Default,,0000,0000,0000,,to get the most out of the little bit\Nof land that we have?"
Dialogue: 0,0:04:36.81,0:04:40.87,Default,,0000,0000,0000,,And just like Amazon knows\Nwhat shoes you're going to buy next week,
Dialogue: 0,0:04:40.87,0:04:43.73,Default,,0000,0000,0000,,we can make predictions\Nabout diseases and pests
Dialogue: 0,0:04:43.73,0:04:46.99,Default,,0000,0000,0000,,before they become a problem,\Nso that we can address them.
Dialogue: 0,0:04:49.89,0:04:53.09,Default,,0000,0000,0000,,It turns out that some of this technology\Nalready exists today.
Dialogue: 0,0:04:53.47,0:04:57.34,Default,,0000,0000,0000,,Some really innovative, pioneering\Ncompanies have developed some of this,
Dialogue: 0,0:04:57.34,0:04:59.49,Default,,0000,0000,0000,,and the model they use is this:
Dialogue: 0,0:05:00.21,0:05:04.23,Default,,0000,0000,0000,,the farmers buy a product, or a service
Dialogue: 0,0:05:04.23,0:05:07.03,Default,,0000,0000,0000,,from a company, or a farm implement,
Dialogue: 0,0:05:07.03,0:05:09.89,Default,,0000,0000,0000,,and in return, they ship all of their data
Dialogue: 0,0:05:09.89,0:05:14.57,Default,,0000,0000,0000,,over the Internet,\Nto a company, constantly.
Dialogue: 0,0:05:14.93,0:05:18.35,Default,,0000,0000,0000,,The company takes that data,\Napplies the code, and gets the insights.
Dialogue: 0,0:05:18.61,0:05:21.83,Default,,0000,0000,0000,,Some insights they share\Nwith the farmers, some they don't,
Dialogue: 0,0:05:21.83,0:05:25.90,Default,,0000,0000,0000,,just like Amazon, Google,\Nand Facebook, it's all monetizable.
Dialogue: 0,0:05:26.24,0:05:28.46,Default,,0000,0000,0000,,And they can make good money from this.
Dialogue: 0,0:05:30.06,0:05:32.61,Default,,0000,0000,0000,,But if we're going to take this model
Dialogue: 0,0:05:32.61,0:05:35.16,Default,,0000,0000,0000,,and use it to solve a really hard problem,
Dialogue: 0,0:05:35.16,0:05:36.95,Default,,0000,0000,0000,,like feeding the planet,
Dialogue: 0,0:05:37.25,0:05:41.08,Default,,0000,0000,0000,,we can't just have the code,\N- what's most valuable here -
Dialogue: 0,0:05:42.29,0:05:44.59,Default,,0000,0000,0000,,owned and controlled by a few.
Dialogue: 0,0:05:44.88,0:05:47.81,Default,,0000,0000,0000,,We need to make the code,\Nthe ability to extract insights
Dialogue: 0,0:05:47.81,0:05:50.58,Default,,0000,0000,0000,,and make predictions\Nof the future that are accurate,
Dialogue: 0,0:05:51.10,0:05:53.20,Default,,0000,0000,0000,,available to everyone.
Dialogue: 0,0:05:53.85,0:05:57.85,Default,,0000,0000,0000,,Like the services of Facebook\Nand Amazon.com.
Dialogue: 0,0:05:58.64,0:06:00.80,Default,,0000,0000,0000,,And that is what I work on.
Dialogue: 0,0:06:01.48,0:06:05.42,Default,,0000,0000,0000,,I work on the problem of taking the code\Nand making it available for everyone,
Dialogue: 0,0:06:05.75,0:06:09.26,Default,,0000,0000,0000,,and in making it possible\Nto execute it everywhere.
Dialogue: 0,0:06:09.80,0:06:12.35,Default,,0000,0000,0000,,Because some farmers\Ndon't even have the Internet.
Dialogue: 0,0:06:12.35,0:06:16.24,Default,,0000,0000,0000,,So instead of moving all that data\Nto a company over the intermet,
Dialogue: 0,0:06:16.24,0:06:19.73,Default,,0000,0000,0000,,how about we move the code,\N- which is tiny - once,
Dialogue: 0,0:06:19.73,0:06:23.90,Default,,0000,0000,0000,,and move that to the data,\Nmove it to the farm?
Dialogue: 0,0:06:25.26,0:06:27.92,Default,,0000,0000,0000,,Execute the code\Non a computer at the farm,
Dialogue: 0,0:06:27.92,0:06:32.92,Default,,0000,0000,0000,,and the farmer can extract\Nhis or her own insights from it,
Dialogue: 0,0:06:32.96,0:06:36.55,Default,,0000,0000,0000,,and profit from it, and become\Nmore productive because of it.
Dialogue: 0,0:06:37.51,0:06:43.14,Default,,0000,0000,0000,,They can even give or sell their data\Nand their insights to industry.
Dialogue: 0,0:06:43.14,0:06:46.56,Default,,0000,0000,0000,,These companies can still make\Na profit with their own insights,
Dialogue: 0,0:06:46.56,0:06:49.56,Default,,0000,0000,0000,,or the insights that farmers\Nhave extracted with the code.
Dialogue: 0,0:06:49.80,0:06:54.13,Default,,0000,0000,0000,,They can still make money from this,\Njust perhaps a little less.
Dialogue: 0,0:06:56.23,0:07:01.44,Default,,0000,0000,0000,,The problem with this model is that,\Nfirst of all, this code is complex.
Dialogue: 0,0:07:02.16,0:07:05.76,Default,,0000,0000,0000,,It is mathematics and statistics\Nthat are well understood however.
Dialogue: 0,0:07:06.14,0:07:10.38,Default,,0000,0000,0000,,And technology has a precedent\Nfor taking complex things
Dialogue: 0,0:07:10.38,0:07:12.42,Default,,0000,0000,0000,,and making them ubiquitous.
Dialogue: 0,0:07:12.72,0:07:14.50,Default,,0000,0000,0000,,Think about the Internet.
Dialogue: 0,0:07:14.50,0:07:17.37,Default,,0000,0000,0000,,The Internet at one time\Nwas thought of as rocket science.
Dialogue: 0,0:07:17.37,0:07:19.70,Default,,0000,0000,0000,,A bunch of researchers\Ngot together, developed it,
Dialogue: 0,0:07:19.70,0:07:22.02,Default,,0000,0000,0000,,put it out there;\Neveryone was afraid of it.
Dialogue: 0,0:07:22.02,0:07:24.62,Default,,0000,0000,0000,,A few companies could take\Nadvantage of it, and did.
Dialogue: 0,0:07:24.100,0:07:27.64,Default,,0000,0000,0000,,And today, it's everywhere.
Dialogue: 0,0:07:27.64,0:07:29.82,Default,,0000,0000,0000,,And for most of us, it's free.
Dialogue: 0,0:07:30.22,0:07:32.56,Default,,0000,0000,0000,,We have commoditized the internet.
Dialogue: 0,0:07:32.90,0:07:35.92,Default,,0000,0000,0000,,The time is now to commoditize\Nthis type of code.
Dialogue: 0,0:07:36.14,0:07:38.58,Default,,0000,0000,0000,,It is possible, and we can do it.
Dialogue: 0,0:07:39.36,0:07:43.69,Default,,0000,0000,0000,,The second big problem\Nis industry is not going to do it for us.
Dialogue: 0,0:07:44.75,0:07:47.66,Default,,0000,0000,0000,,What company\Nwould develop intellectual property
Dialogue: 0,0:07:47.66,0:07:50.09,Default,,0000,0000,0000,,and then give it away\Nto their competitors?
Dialogue: 0,0:07:50.68,0:07:51.91,Default,,0000,0000,0000,,Not many.
Dialogue: 0,0:07:53.05,0:07:55.53,Default,,0000,0000,0000,,So the second problem\Nthat we have to deal with
Dialogue: 0,0:07:55.53,0:07:57.48,Default,,0000,0000,0000,,is how are we are going to get this done?
Dialogue: 0,0:07:57.48,0:08:00.10,Default,,0000,0000,0000,,How are we going to make\Nthis accessible to all farmers,
Dialogue: 0,0:08:00.10,0:08:03.32,Default,,0000,0000,0000,,so that all people can prosper from it?
Dialogue: 0,0:08:04.27,0:08:06.60,Default,,0000,0000,0000,,Technology has a precedent\Nfor that as well.
Dialogue: 0,0:08:07.05,0:08:09.68,Default,,0000,0000,0000,,It's called "open source."
Dialogue: 0,0:08:10.57,0:08:12.76,Default,,0000,0000,0000,,It's where a bunch\Nof researches get together,
Dialogue: 0,0:08:12.76,0:08:15.21,Default,,0000,0000,0000,,in computer science or technology,
Dialogue: 0,0:08:15.21,0:08:16.96,Default,,0000,0000,0000,,and they build the building blocks,
Dialogue: 0,0:08:16.96,0:08:18.54,Default,,0000,0000,0000,,and they give them away for free,
Dialogue: 0,0:08:18.54,0:08:21.67,Default,,0000,0000,0000,,so that everyone has access,\Nso that everyone can use them.
Dialogue: 0,0:08:21.98,0:08:25.24,Default,,0000,0000,0000,,You work hard at making them\Nas easy to use as possible.
Dialogue: 0,0:08:25.24,0:08:27.90,Default,,0000,0000,0000,,And then we build a community;
Dialogue: 0,0:08:27.90,0:08:30.49,Default,,0000,0000,0000,,a community of innovators, and developers,
Dialogue: 0,0:08:30.49,0:08:34.86,Default,,0000,0000,0000,,and researchers, and students;\Nof all ages, of all backgrounds,
Dialogue: 0,0:08:34.86,0:08:37.80,Default,,0000,0000,0000,,and in our case, farmers and growers.
Dialogue: 0,0:08:38.79,0:08:41.92,Default,,0000,0000,0000,,And this community\Nis what creates the innovation
Dialogue: 0,0:08:41.92,0:08:45.73,Default,,0000,0000,0000,,that really can be brought\Nto bear on hard problems
Dialogue: 0,0:08:45.73,0:08:49.02,Default,,0000,0000,0000,,that individual companies\Njust aren't going to.
Dialogue: 0,0:08:49.02,0:08:51.71,Default,,0000,0000,0000,,They're going to participate,\Nbut they can't do it alone.
Dialogue: 0,0:08:51.71,0:08:54.15,Default,,0000,0000,0000,,None of us can do it alone, it turns out.
Dialogue: 0,0:08:55.55,0:08:57.63,Default,,0000,0000,0000,,So I encourage you to think about this,
Dialogue: 0,0:08:57.63,0:09:01.59,Default,,0000,0000,0000,,and to come join us\Nin making farms smarter.
Dialogue: 0,0:09:01.59,0:09:03.51,Default,,0000,0000,0000,,Come join the "Smart Farm" community
Dialogue: 0,0:09:03.51,0:09:07.49,Default,,0000,0000,0000,,because only together\Nare we going to able to feed the planet.
Dialogue: 0,0:09:07.59,0:09:09.48,Default,,0000,0000,0000,,Thank you for listening.
Dialogue: 0,0:09:09.48,0:09:11.15,Default,,0000,0000,0000,,(Applause)