[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:01.02,0:00:04.01,Default,,0000,0000,0000,,Priča počinje s ovo dvoje,
Dialogue: 0,0:00:04.03,0:00:05.29,Default,,0000,0000,0000,,mojom djecom.
Dialogue: 0,0:00:05.31,0:00:06.92,Default,,0000,0000,0000,,Planinarili smo šumama Oaklanda,
Dialogue: 0,0:00:06.92,0:00:11.15,Default,,0000,0000,0000,,kada je moja kćer u potoku primjetila\Nplastičnu posudu s mačjim izmetom.
Dialogue: 0,0:00:11.65,0:00:13.27,Default,,0000,0000,0000,,Pogledala me i rekla:
Dialogue: 0,0:00:13.27,0:00:15.84,Default,,0000,0000,0000,,"Tata?
Dialogue: 0,0:00:15.86,0:00:17.51,Default,,0000,0000,0000,,Ovome nije tu mjesto."
Dialogue: 0,0:00:17.54,0:00:19.96,Default,,0000,0000,0000,,Kada je to rekla,\Npodsjetila me na ljetni kamp.
Dialogue: 0,0:00:19.98,0:00:21.48,Default,,0000,0000,0000,,Ujutro na dan posjeta,
Dialogue: 0,0:00:21.51,0:00:24.64,Default,,0000,0000,0000,,neposredno prije nego što bi pustili\Nzabrinute roditelje kroz ulaz,
Dialogue: 0,0:00:24.64,0:00:26.16,Default,,0000,0000,0000,,direktor kampa bi rekao: "Brzo!
Dialogue: 0,0:00:26.16,0:00:28.90,Default,,0000,0000,0000,,Neka svatko pokupi pet otpadaka!“
Dialogue: 0,0:00:28.92,0:00:31.96,Default,,0000,0000,0000,,Imate nekoliko stotina djece,\Nsvako pokupi po pet otpadaka
Dialogue: 0,0:00:31.98,0:00:34.56,Default,,0000,0000,0000,,i vrlo brzo imate mnogo čišći kamp.
Dialogue: 0,0:00:34.58,0:00:35.74,Default,,0000,0000,0000,,Stoga sam pomislio,
Dialogue: 0,0:00:35.76,0:00:40.30,Default,,0000,0000,0000,,zašto ne primjeniti ovako nešto\Nkao model čišćenja cijelog planeta?
Dialogue: 0,0:00:40.32,0:00:43.28,Default,,0000,0000,0000,,I to je bila inspiracija za Litterati.
Dialogue: 0,0:00:43.30,0:00:46.65,Default,,0000,0000,0000,,Vizija je stvoriti svijet bez otpada.
Dialogue: 0,0:00:46.67,0:00:48.18,Default,,0000,0000,0000,,Pokazat ću vam kako je počelo.
Dialogue: 0,0:00:48.20,0:00:51.59,Default,,0000,0000,0000,,Fotografirao sam cigaretu\Nuz pomoć Instagrama.
Dialogue: 0,0:00:52.22,0:00:54.09,Default,,0000,0000,0000,,Onda sam napravio još jednu fotku
Dialogue: 0,0:00:54.11,0:00:55.67,Default,,0000,0000,0000,,i još jednu,
Dialogue: 0,0:00:55.69,0:00:56.84,Default,,0000,0000,0000,,i još jednu.
Dialogue: 0,0:00:56.84,0:00:58.23,Default,,0000,0000,0000,,I primjetio sam dvije stvari:
Dialogue: 0,0:00:58.23,0:01:01.67,Default,,0000,0000,0000,,prvo, otpad je postao\Numjetnički i pristupačan,
Dialogue: 0,0:01:02.24,0:01:03.60,Default,,0000,0000,0000,,i drugo, nakon nekoliko dana
Dialogue: 0,0:01:03.60,0:01:05.47,Default,,0000,0000,0000,,u telefonu sam imao 50 fotki,
Dialogue: 0,0:01:05.47,0:01:07.42,Default,,0000,0000,0000,,i svaki taj otpadak sam pokupio
Dialogue: 0,0:01:07.42,0:01:09.95,Default,,0000,0000,0000,,te sam shvatio da vodim evidenciju
Dialogue: 0,0:01:09.98,0:01:13.13,Default,,0000,0000,0000,,o svom pozitivnom utjecaju na planet.
Dialogue: 0,0:01:13.15,0:01:15.34,Default,,0000,0000,0000,,To je 50 stvari manje koje možete vidjeti,
Dialogue: 0,0:01:15.36,0:01:16.61,Default,,0000,0000,0000,,na koje možete nagaziti,
Dialogue: 0,0:01:16.63,0:01:18.42,Default,,0000,0000,0000,,ili koje bi neka ptica mogla pojesti.
Dialogue: 0,0:01:18.77,0:01:21.42,Default,,0000,0000,0000,,Tako sam počeo\Ngovoriti ljudima što radim
Dialogue: 0,0:01:21.44,0:01:23.80,Default,,0000,0000,0000,,i oni su se počeli uključivati.
Dialogue: 0,0:01:24.83,0:01:26.52,Default,,0000,0000,0000,,I jednog dana
Dialogue: 0,0:01:26.55,0:01:29.08,Default,,0000,0000,0000,,pojavila se ova fotografija iz Kine.
Dialogue: 0,0:01:30.04,0:01:31.21,Default,,0000,0000,0000,,I tada sam shvatio
Dialogue: 0,0:01:31.21,0:01:34.60,Default,,0000,0000,0000,,da je Litterati više od lijepih fotki,
Dialogue: 0,0:01:34.62,0:01:37.99,Default,,0000,0000,0000,,da postajemo zajednica\Nkoja prikuplja podatke.
Dialogue: 0,0:01:38.87,0:01:40.76,Default,,0000,0000,0000,,Svaka fotografija je priča za sebe.
Dialogue: 0,0:01:41.28,0:01:43.47,Default,,0000,0000,0000,,Govori nam tko je što pokupio,
Dialogue: 0,0:01:43.50,0:01:45.51,Default,,0000,0000,0000,,geografska oznaka govori gdje,
Dialogue: 0,0:01:45.53,0:01:47.56,Default,,0000,0000,0000,,a vremenska oznaka govori kada.
Dialogue: 0,0:01:48.01,0:01:50.44,Default,,0000,0000,0000,,Stoga sam napravio mapu na Googleu
Dialogue: 0,0:01:50.46,0:01:54.51,Default,,0000,0000,0000,,i počeo označavati mjesta\Ngdje se otpaci kupe.
Dialogue: 0,0:01:54.54,0:01:58.45,Default,,0000,0000,0000,,Kroz taj proces, zajednica je rasla
Dialogue: 0,0:01:58.48,0:02:00.12,Default,,0000,0000,0000,,kao i broj podataka.
Dialogue: 0,0:02:00.81,0:02:04.27,Default,,0000,0000,0000,,Moja djeca idu u školu\Nbaš ovdje u sredini.
Dialogue: 0,0:02:05.12,0:02:06.34,Default,,0000,0000,0000,,Otpad.
Dialogue: 0,0:02:06.36,0:02:08.84,Default,,0000,0000,0000,,Otpad se stapa s pozadinom našeg života.
Dialogue: 0,0:02:08.84,0:02:11.09,Default,,0000,0000,0000,,No, što bi bilo da ga stavimo u prvi plan?
Dialogue: 0,0:02:11.09,0:02:14.12,Default,,0000,0000,0000,,Što bi bilo kada bismo shvatili\Nčega točno ima po našim ulicama,
Dialogue: 0,0:02:14.15,0:02:15.54,Default,,0000,0000,0000,,po pločnicima
Dialogue: 0,0:02:15.56,0:02:17.10,Default,,0000,0000,0000,,i u školskim dvorištima?
Dialogue: 0,0:02:17.12,0:02:20.37,Default,,0000,0000,0000,,Kako bismo mogli iskoristiti\Nove podatke za stvaranje promjene?
Dialogue: 0,0:02:21.03,0:02:22.24,Default,,0000,0000,0000,,Dozvolite da vam pokažem.
Dialogue: 0,0:02:22.24,0:02:23.80,Default,,0000,0000,0000,,Prvo s gradovima.
Dialogue: 0,0:02:24.42,0:02:29.06,Default,,0000,0000,0000,,San Francisco je želio otkriti\Nkoji postotak otpada su cigarete.
Dialogue: 0,0:02:29.08,0:02:30.24,Default,,0000,0000,0000,,Zašto?
Dialogue: 0,0:02:30.27,0:02:31.48,Default,,0000,0000,0000,,Kako bi uveli porez.
Dialogue: 0,0:02:31.94,0:02:33.89,Default,,0000,0000,0000,,Stoga su postavili\Nna ulice nekoliko ljudi
Dialogue: 0,0:02:33.89,0:02:35.30,Default,,0000,0000,0000,,s olovkama i blokovima,
Dialogue: 0,0:02:35.30,0:02:37.68,Default,,0000,0000,0000,,koji su kružili i prikupljali informacije,
Dialogue: 0,0:02:37.70,0:02:40.82,Default,,0000,0000,0000,,što je dovelo do poreza od 20 centi\Nna prodaju svih cigareta.
Dialogue: 0,0:02:41.79,0:02:43.94,Default,,0000,0000,0000,,A onda su ih tužile
Dialogue: 0,0:02:43.96,0:02:45.23,Default,,0000,0000,0000,,velike duhanske kompanije,
Dialogue: 0,0:02:45.23,0:02:48.38,Default,,0000,0000,0000,,tvrdeći da takav način\Nprikupljanje informacija
Dialogue: 0,0:02:48.40,0:02:50.74,Default,,0000,0000,0000,,nije ni precizan ni dokaziv.
Dialogue: 0,0:02:51.45,0:02:55.13,Default,,0000,0000,0000,,Pozvali su me iz ureda grada i pitali\Nmože li naša tehnologija pomoći.
Dialogue: 0,0:02:55.16,0:02:56.41,Default,,0000,0000,0000,,Ne znam jesu li znali
Dialogue: 0,0:02:56.43,0:02:58.68,Default,,0000,0000,0000,,da je naša tehnologija\Nmoj profil na Instagramu.
Dialogue: 0,0:02:58.70,0:02:59.74,Default,,0000,0000,0000,,(Smijeh)
Dialogue: 0,0:02:59.77,0:03:01.03,Default,,0000,0000,0000,,Ali rekao sam: „Da, može.“
Dialogue: 0,0:03:01.06,0:03:02.07,Default,,0000,0000,0000,,(Smijeh)
Dialogue: 0,0:03:02.10,0:03:06.00,Default,,0000,0000,0000,,„I možemo vam reći jesu li cigarete\NParliament ili Pall Mall.
Dialogue: 0,0:03:06.03,0:03:09.45,Default,,0000,0000,0000,,Uz to, svaka fotografija\Nima geografsku i vremensku oznaku
Dialogue: 0,0:03:09.48,0:03:10.86,Default,,0000,0000,0000,,kao dokaz."
Dialogue: 0,0:03:11.84,0:03:15.06,Default,,0000,0000,0000,,Nakon četiri dana\Ni 5000 sakupljenih otpadaka,
Dialogue: 0,0:03:15.08,0:03:20.02,Default,,0000,0000,0000,,naši podaci su iskorišteni na sudu\Nda se porez ne samo održi, već udvostruči,
Dialogue: 0,0:03:20.04,0:03:24.37,Default,,0000,0000,0000,,što je stvorilo godišnji prihod\Nod četiri milijuna dolara
Dialogue: 0,0:03:24.39,0:03:26.69,Default,,0000,0000,0000,,koji se koristi za čišćenje San Francisca.
Dialogue: 0,0:03:27.89,0:03:30.07,Default,,0000,0000,0000,,Tijekom tog procesa\Nnaučio sam dvije stvari:
Dialogue: 0,0:03:30.07,0:03:32.81,Default,,0000,0000,0000,,prvo, Instagram nije pravi alat za ovo,
Dialogue: 0,0:03:32.84,0:03:33.87,Default,,0000,0000,0000,,(Smijeh)
Dialogue: 0,0:03:33.89,0:03:35.40,Default,,0000,0000,0000,,i zato smo razvili aplikaciju.
Dialogue: 0,0:03:35.42,0:03:37.05,Default,,0000,0000,0000,,I drugo, ako razmislite o tome,
Dialogue: 0,0:03:37.08,0:03:40.69,Default,,0000,0000,0000,,svaki grad na svijetu ima\Nsvoj jedinstveni otpad poput otiska prsta,
Dialogue: 0,0:03:40.72,0:03:44.55,Default,,0000,0000,0000,,a taj otisak prsta nam ukazuje\Nna izvor problema
Dialogue: 0,0:03:44.58,0:03:46.50,Default,,0000,0000,0000,,i na put ka njegovom rješenju.
Dialogue: 0,0:03:47.65,0:03:50.02,Default,,0000,0000,0000,,Ako biste mogli stvoriti izvor prihoda
Dialogue: 0,0:03:50.05,0:03:52.51,Default,,0000,0000,0000,,samo razumijevanjem postotka cigareta,
Dialogue: 0,0:03:52.54,0:03:54.63,Default,,0000,0000,0000,,a što je i sa šalicama kave,
Dialogue: 0,0:03:54.66,0:03:56.36,Default,,0000,0000,0000,,ili limenkama sokova,
Dialogue: 0,0:03:56.38,0:03:57.80,Default,,0000,0000,0000,,ili plastičnim bocama?
Dialogue: 0,0:03:58.50,0:04:01.70,Default,,0000,0000,0000,,Ako možete to obilježiti u San Franciscu,\Nzašto ne i u Oaklandu,
Dialogue: 0,0:04:01.73,0:04:03.42,Default,,0000,0000,0000,,ili Amsterdamu,
Dialogue: 0,0:04:03.45,0:04:06.42,Default,,0000,0000,0000,,ili negdje mnogo bliže domu?
Dialogue: 0,0:04:07.41,0:04:08.64,Default,,0000,0000,0000,,A što je s brendovima?
Dialogue: 0,0:04:08.67,0:04:10.57,Default,,0000,0000,0000,,Kako bi oni mogli iskoristiti podatke
Dialogue: 0,0:04:10.59,0:04:14.80,Default,,0000,0000,0000,,da usklade svoje ekološke\Ni ekonomske interese?
Dialogue: 0,0:04:15.65,0:04:18.86,Default,,0000,0000,0000,,U centru Oaklanda ima jedan kvart\Nprekriven otpadom.
Dialogue: 0,0:04:19.32,0:04:23.43,Default,,0000,0000,0000,,Zajednica Litterati se okupila\Ni pokupila 1500 otpadaka.
Dialogue: 0,0:04:23.81,0:04:25.15,Default,,0000,0000,0000,,Otkrili smo sljedeće:
Dialogue: 0,0:04:25.18,0:04:28.39,Default,,0000,0000,0000,,većina otpada je potekla\Nod vrlo poznatog proizvođača takosa.
Dialogue: 0,0:04:29.74,0:04:33.32,Default,,0000,0000,0000,,Većina otpadaka tog brenda\Nbile su vrećice ljutog umaka,
Dialogue: 0,0:04:34.44,0:04:38.06,Default,,0000,0000,0000,,a većina njih nije bila ni otvorena.
Dialogue: 0,0:04:39.96,0:04:42.68,Default,,0000,0000,0000,,Problem i put ka rješenju,
Dialogue: 0,0:04:42.70,0:04:46.66,Default,,0000,0000,0000,,možda bi taj brend trebao\Ndavati ljuti umak na zahtjev,
Dialogue: 0,0:04:46.69,0:04:48.70,Default,,0000,0000,0000,,ili postavi dozatore,
Dialogue: 0,0:04:48.72,0:04:51.27,Default,,0000,0000,0000,,ili napraviti pakiranje koje je održivije.
Dialogue: 0,0:04:51.30,0:04:54.27,Default,,0000,0000,0000,,Kako brend uzima otpad\Nopasan za okoliš,
Dialogue: 0,0:04:54.29,0:04:56.30,Default,,0000,0000,0000,,pretvori ga u ekonomskog pokretača
Dialogue: 0,0:04:56.32,0:04:58.09,Default,,0000,0000,0000,,i postane heroj u toj industriji?
Dialogue: 0,0:04:59.29,0:05:01.49,Default,,0000,0000,0000,,Ako zaista želite stvoriti promjene,
Dialogue: 0,0:05:01.52,0:05:04.39,Default,,0000,0000,0000,,najbolje je početi od svoje djece.
Dialogue: 0,0:05:04.42,0:05:07.82,Default,,0000,0000,0000,,Grupa učenika petih razreda\Npokupila je 1247 otpadaka
Dialogue: 0,0:05:07.84,0:05:09.69,Default,,0000,0000,0000,,samo u svom školskom dvorištu.
Dialogue: 0,0:05:09.72,0:05:12.25,Default,,0000,0000,0000,,I otkrili su da su najčešća vrsta otpada
Dialogue: 0,0:05:12.27,0:05:15.50,Default,,0000,0000,0000,,plastični omoti za slamčice\Niz njihove kantine.
Dialogue: 0,0:05:15.95,0:05:18.48,Default,,0000,0000,0000,,Zatim su ovi klinci\Notišli ravnatelju i pitali:
Dialogue: 0,0:05:18.50,0:05:20.16,Default,,0000,0000,0000,,„Zašto i dalje kupujemo slamčice?“
Dialogue: 0,0:05:21.17,0:05:22.92,Default,,0000,0000,0000,,I tako su prestali.
Dialogue: 0,0:05:22.94,0:05:26.60,Default,,0000,0000,0000,,I otkrili su da svatko pojedinačno\Nmože napraviti promjenu,
Dialogue: 0,0:05:26.62,0:05:28.96,Default,,0000,0000,0000,,ali da zajedno stvaraju utjecaj.
Dialogue: 0,0:05:29.50,0:05:33.52,Default,,0000,0000,0000,,Nije važno jeste li\Nučenik ili znanstvenik,
Dialogue: 0,0:05:33.54,0:05:36.67,Default,,0000,0000,0000,,živite li u Honolulu ili Hanoi,
Dialogue: 0,0:05:36.70,0:05:39.14,Default,,0000,0000,0000,,ovo je zajednica za svakoga.
Dialogue: 0,0:05:39.97,0:05:44.65,Default,,0000,0000,0000,,Počela je zbog dvoje male djece\Nu šumama Sjeverne Karoline,
Dialogue: 0,0:05:44.68,0:05:47.49,Default,,0000,0000,0000,,a danas je raširena diljem svijeta.
Dialogue: 0,0:05:47.94,0:05:49.72,Default,,0000,0000,0000,,A znate kako uspjevamo u tome?
Dialogue: 0,0:05:50.07,0:05:51.94,Default,,0000,0000,0000,,Otpadak po otpadak.
Dialogue: 0,0:05:52.51,0:05:53.72,Default,,0000,0000,0000,,Hvala.
Dialogue: 0,0:05:53.75,0:05:56.70,Default,,0000,0000,0000,,(Pljesak)