0:00:41.185,0:00:44.812 For me the Caatinga is life just as water is life. 0:00:45.973,0:00:55.315 The dry season is a natural contrast that we can't avoid. We learned to deal with it and life goes on and gets better. 0:00:58.762,0:01:02.266 The Caatinga is like us, alive. 0:01:02.585,0:01:07.313 If we destroy it, we would be like killing someone - a crime. 0:01:20.488,0:01:28.200 When I was young, we had two names for caatinga passion fruit: 0:01:28.200,0:01:31.785 wild passion fruit and "ox" passion fruit. 0:01:35.439,0:01:43.420 Here it grows wild, we didn't plant it. It grew on its own. 0:01:43.420,0:01:48.337 We used to pick some, but most of it was wasted. 0:01:48.607,0:01:54.667 Wild caatinga passion fruit is the same as when it is planted - It just creeps up a tree or a cactus and grows. 0:01:54.667,0:01:58.286 It is different from when you plant or manage it. 0:02:00.973,0:02:10.039 Caatinga passion fruit and umbu plum used to go to waste, but after the work of the co-op that changed. 0:02:10.039,0:02:15.034 Children used to use it as a ball and now it's worth 40 Reais a bag. 0:02:18.500,0:02:23.859 The Caatinga passion fruit is economically viable and ecologically correct... 0:02:23.859,0:02:29.208 It is a native fruit that only uses water. 0:02:46.207,0:02:56.303 70% of the people in the co-op who use native fruit are women. 0:02:56.303,0:03:02.643 Women who process the fruit and make jellies, jams and pulps. 0:03:02.643,0:03:09.267 They market these products, increasing family income by 30%. 0:03:09.487,0:03:15.226 We started with a course about processing fruits around 1997 0:03:15.226,0:03:23.504 with a group of about 20 women, who then became multipliers, leaders in their communities. 0:03:23.504,0:03:30.218 30, 40 years ago many people used to move to São Paulo since there were no jobs here. 0:03:30.218,0:03:34.737 Today 90% of the youth still live in their community. 0:03:36.825,0:03:46.217 In our community the majority are youth who work with the processing of caatinga passion fruit, umbu plum and mango. 0:03:46.217,0:03:50.714 And at the co-op 20% of the workers are young people. 0:03:53.094,0:04:00.862 this improved quality of life, knowledge and education of families. 0:04:00.862,0:04:07.673 It is another lifestyle that at the same time shows the sustainability of the semi-arid region... 0:04:07.673,0:04:10.543 that here it is possible to live - to live well.