1 00:00:10,757 --> 00:00:15,196 My mother died when I was a little girl and as a result, 2 00:00:15,196 --> 00:00:19,016 my dad and my maternal grandparents had to step in 3 00:00:19,016 --> 00:00:23,620 and assume a much bigger role than any of them ever expected. 4 00:00:23,620 --> 00:00:28,349 They did this wholeheartedly and my sisters and I benefited greatly 5 00:00:28,349 --> 00:00:31,351 from their love and their extra attention. 6 00:00:31,351 --> 00:00:34,395 Of course, I lived with my father full time. 7 00:00:34,568 --> 00:00:39,908 My grandparents had a winter place in sunny Florida. 8 00:00:39,908 --> 00:00:46,380 And they created what they affectionately called "The Honored Guest Program" 9 00:00:47,060 --> 00:00:53,475 where they invited their grandchildren one at a time for undivided attention. 10 00:00:53,475 --> 00:00:54,945 In these visits, 11 00:00:54,945 --> 00:01:01,315 they literally and figuratively rolled out the red carpet for our visits. 12 00:01:01,315 --> 00:01:05,235 When I arrived, I got to eat all of my favorite foods. 13 00:01:05,235 --> 00:01:07,964 I got to do all of my favorite things. 14 00:01:07,964 --> 00:01:12,476 And I got to spend some wonderful time with this couple whom I adored. 15 00:01:12,522 --> 00:01:17,155 Our days were spent walking the beach. 16 00:01:17,695 --> 00:01:22,004 When we walked the beach, my grandfather, who was an avid fisherman, 17 00:01:22,023 --> 00:01:26,704 would connect the dots for me between what the seagulls were doing, 18 00:01:26,746 --> 00:01:29,009 and the pelicans, how they were behaving, 19 00:01:29,009 --> 00:01:33,532 what the wave action looked like and the wind and the temperature. 20 00:01:33,536 --> 00:01:39,271 All these things were going to help him have a better afternoon of fishing. 21 00:01:39,271 --> 00:01:42,874 My grandmother was a discerning sheller. 22 00:01:42,874 --> 00:01:46,888 She taught me all the names of the shells on the beach. 23 00:01:46,916 --> 00:01:50,242 She told me what not to touch because it was still living 24 00:01:50,242 --> 00:01:52,628 and what to pick up. 25 00:01:53,698 --> 00:01:58,064 These days, I learned about life. 26 00:01:58,064 --> 00:02:01,724 And I forged a relationship with my grandparents 27 00:02:01,724 --> 00:02:05,584 that I treasured the rest of my days. 28 00:02:05,584 --> 00:02:09,596 In the evenings, Grampy would go to bed early 29 00:02:09,596 --> 00:02:13,818 and Grammy and I would go off into another room 30 00:02:13,818 --> 00:02:16,500 where she would pull out a jigsaw puzzle. 31 00:02:16,500 --> 00:02:19,893 The two of us would spend hours trying to put it together 32 00:02:19,893 --> 00:02:22,446 while we chatted comfortably. 33 00:02:22,446 --> 00:02:27,161 Grammy had a very specific rule, however, with jigsaw puzzles. 34 00:02:27,161 --> 00:02:31,586 And that was, we were never allowed to look at the box. 35 00:02:31,586 --> 00:02:35,911 We couldn't keep the box on the table to see what the image would look like, 36 00:02:35,911 --> 00:02:42,779 but rather, we had to pick up each piece and decide where it best fit 37 00:02:42,779 --> 00:02:48,117 based on the colors and the shapes we saw before us. 38 00:02:48,117 --> 00:02:52,558 These visits as an Honored Guest left me with so much. 39 00:02:52,578 --> 00:02:56,049 Considerably more than I could ever describe to you here. 40 00:02:56,099 --> 00:03:01,760 But part of what it taught me, I realized much later, was how to think. 41 00:03:03,114 --> 00:03:07,974 So if we fast forward the clock, now it's the summer of 2001. 42 00:03:08,056 --> 00:03:10,515 I was living in Cincinnati, 43 00:03:10,515 --> 00:03:13,694 and on vacation with my children in Northern Michigan. 44 00:03:13,694 --> 00:03:17,230 I'm a firm believer that as busy as we are, 45 00:03:17,230 --> 00:03:20,766 as much as we value work and a good work ethic 46 00:03:20,766 --> 00:03:24,303 which I can be accused of being slightly over zealous in that area. 47 00:03:24,303 --> 00:03:26,942 Taking vacations are so fruitful. 48 00:03:26,942 --> 00:03:29,581 Most of my very best ideas have come 49 00:03:29,581 --> 00:03:32,472 when I have taken a break and stepped away. 50 00:03:32,472 --> 00:03:35,903 In this case, I was on vacation with my children 51 00:03:35,903 --> 00:03:39,312 and a number of seemingly disconnected issues 52 00:03:39,312 --> 00:03:42,201 were running through my head. 53 00:03:42,201 --> 00:03:49,621 Things like, I worked on some non-profit boards and I understood how they operated. 54 00:03:49,621 --> 00:03:54,758 And they had the same, constant, nagging problem. 55 00:03:55,348 --> 00:03:59,849 And that was, they weren't getting significant grants. 56 00:03:59,849 --> 00:04:03,090 They would get small grants and they were very grateful for that, 57 00:04:03,090 --> 00:04:04,581 but it never allowed them 58 00:04:04,581 --> 00:04:06,787 to strategically get their head off their desk 59 00:04:06,787 --> 00:04:09,223 and look to the horizon and really execute. 60 00:04:09,223 --> 00:04:14,980 At the same time, I had a number of wonderful, talented women friends 61 00:04:14,980 --> 00:04:17,876 who were in no way involved in their community. 62 00:04:17,876 --> 00:04:20,312 Their reasons were varied, 63 00:04:20,312 --> 00:04:23,670 but their reasons were very real. They traveled for their work. 64 00:04:23,670 --> 00:04:28,790 They were a stay at home mom. They didn't think they had enough to give. 65 00:04:28,790 --> 00:04:32,750 Enough time, enough money, enough energy, enough expertise. 66 00:04:32,750 --> 00:04:35,872 And in my heart of hearts, I knew that they were wrong. 67 00:04:35,872 --> 00:04:41,489 So, what I wanted to do, is to find a way to get these women involved. 68 00:04:41,489 --> 00:04:44,709 Because I knew that if they did become involved, 69 00:04:44,709 --> 00:04:48,419 they would get as much as they gave. 70 00:04:48,419 --> 00:04:51,121 And I knew that the non-profit community 71 00:04:51,121 --> 00:04:53,933 and the community at large needed those skills. 72 00:04:53,933 --> 00:04:57,876 They needed what those women could bring to the table. 73 00:04:57,876 --> 00:05:00,309 And as I spent that summer thinking, 74 00:05:01,559 --> 00:05:04,595 the image that started to appear 75 00:05:05,185 --> 00:05:09,311 was the structure of Impact 100. 76 00:05:09,311 --> 00:05:12,437 Impact 100 became that image when 77 00:05:12,437 --> 00:05:16,970 all the pieces of the puzzle fit together just right. 78 00:05:17,591 --> 00:05:23,259 In 2001, with the help of some very talented women in Cincinnati, Ohio, 79 00:05:23,259 --> 00:05:25,838 Impact 100 was launched. 80 00:05:25,838 --> 00:05:28,127 The idea was very simple: 81 00:05:28,127 --> 00:05:31,927 Gather at least 100 women who would donate $1,000, 82 00:05:31,927 --> 00:05:35,280 pool that money and make a significant grant. 83 00:05:35,280 --> 00:05:39,365 The minimum grant size for Impact 100 is $100,000. 84 00:05:40,036 --> 00:05:42,512 Make it in any one of five focus areas: 85 00:05:42,512 --> 00:05:47,803 Education, environment, culture, health and wellness or family. 86 00:05:47,803 --> 00:05:51,194 The idea being that there wouldn't be a non-profit in the community 87 00:05:51,194 --> 00:05:52,946 that wouldn't qualify. 88 00:05:52,946 --> 00:05:58,122 And it worked. It worked! It was very simple and it grew. 89 00:05:59,162 --> 00:06:02,806 The reason it did, I believe, 90 00:06:03,126 --> 00:06:05,970 is something that I learned a little bit later. 91 00:06:05,970 --> 00:06:07,344 And that is, 92 00:06:07,724 --> 00:06:12,558 when we give back, we get so much 93 00:06:12,558 --> 00:06:17,413 while simultaneously making the community a better place to live. 94 00:06:17,413 --> 00:06:20,543 And that sort of feeds on itself. 95 00:06:20,543 --> 00:06:23,673 As the community is made a better place to live, 96 00:06:23,673 --> 00:06:26,804 more people give back, and the community gets better. 97 00:06:26,804 --> 00:06:32,340 It's sort of like this vortex of generosity. 98 00:06:32,340 --> 00:06:35,627 And as it grows, the world continues to get better. 99 00:06:35,627 --> 00:06:37,890 And I was reminded of the shells 100 00:06:37,890 --> 00:06:40,513 that I would pick up on the beach with my grandmother, 101 00:06:40,513 --> 00:06:46,168 that spiral shape is exactly what happens in communities. 102 00:06:46,168 --> 00:06:49,134 Here's something else I learned. 103 00:06:49,134 --> 00:06:50,872 It turns out, 104 00:06:51,482 --> 00:06:55,470 that we are biologically wired to give, 105 00:06:55,470 --> 00:06:57,438 which I think is awesome. 106 00:06:57,438 --> 00:07:02,102 What happens when we give back, is our body produces oxytocin. 107 00:07:02,102 --> 00:07:05,958 Oxytocin, you might ring a bell because it is sometimes known 108 00:07:05,958 --> 00:07:08,204 as the "trust" or "love" hormone. 109 00:07:08,204 --> 00:07:11,639 Right after you deliver a baby, you get a lot of oxytocin 110 00:07:11,639 --> 00:07:14,664 and that is part of that bonding that occurs. 111 00:07:14,664 --> 00:07:18,819 So the thing about generosity is: if you do something, 112 00:07:18,819 --> 00:07:25,061 whether it is time, talent, or treasure, your body gets a little shot of oxytocin, 113 00:07:25,061 --> 00:07:26,795 and that's pretty cool. 114 00:07:26,795 --> 00:07:29,533 The recipient of your generosity, 115 00:07:29,533 --> 00:07:33,111 they get a little shot of oxytocin and they feel good. 116 00:07:33,111 --> 00:07:38,610 Even someone who witnesses what you've done, they get a little shot. 117 00:07:38,610 --> 00:07:40,607 Well, here's something else: 118 00:07:40,607 --> 00:07:44,434 our body needs and wants you to produce oxytocin. 119 00:07:44,434 --> 00:07:48,303 It goes all the way back to the survival of our early species. 120 00:07:48,903 --> 00:07:50,788 Because part of what oxytocin does 121 00:07:50,788 --> 00:07:54,803 is it will suppress the stress hormone of cortisol. 122 00:07:54,803 --> 00:08:00,229 So when you are overly stressed, you are typically less generous. Makes sense? 123 00:08:00,229 --> 00:08:03,445 You also have less feeling of bonding. 124 00:08:03,445 --> 00:08:06,919 The more you give, the more oxytocin, 125 00:08:06,919 --> 00:08:10,983 the more your body triggers you to do more, 126 00:08:10,983 --> 00:08:16,159 and in doing more, the cycle continues. 127 00:08:17,409 --> 00:08:19,292 Even more interesting, 128 00:08:19,292 --> 00:08:22,597 is in our families today, 129 00:08:22,597 --> 00:08:26,562 the best indicator as to whether a child will grow up to be generous, 130 00:08:26,562 --> 00:08:28,869 and by generous, or philanthropic, 131 00:08:28,869 --> 00:08:33,093 I mean someone who thinks about giving back to their community. 132 00:08:33,093 --> 00:08:34,725 One of the largest indicators 133 00:08:34,725 --> 00:08:37,347 is whether or not they had a role model growing up 134 00:08:37,347 --> 00:08:40,999 who modeled what it was like to give back. 135 00:08:41,439 --> 00:08:43,168 More recent data suggests 136 00:08:43,168 --> 00:08:46,717 that if you actually have a conversation with that child, 137 00:08:46,717 --> 00:08:49,496 it's that much more likely that it will "stick" 138 00:08:49,496 --> 00:08:51,936 and that they will grow up to be generous adults. 139 00:08:51,936 --> 00:08:55,089 So now that we know that generosity is contagious, 140 00:08:55,089 --> 00:08:58,037 and we know that that's how children learn, 141 00:08:58,037 --> 00:09:01,985 you think, "Well, why aren't we all talking about generosity in our families?" 142 00:09:01,985 --> 00:09:03,935 That is a story for another day. 143 00:09:03,935 --> 00:09:07,728 But what I would suggest is that it is time we start; 144 00:09:07,728 --> 00:09:13,581 because not only do children grow up to be more generous, in this environment, 145 00:09:13,581 --> 00:09:17,673 when they talk about it with a role model, but they get some other benefits. 146 00:09:17,673 --> 00:09:22,284 Benefits that every one of us would want for our younger generation to have. 147 00:09:22,284 --> 00:09:26,845 They get more self esteem. They feel more connected. 148 00:09:26,845 --> 00:09:29,124 They are more confident. 149 00:09:29,124 --> 00:09:33,543 Less likely to suffer from depression or have suicidal thoughts. 150 00:09:33,543 --> 00:09:36,094 Those are significant. 151 00:09:36,094 --> 00:09:40,905 For the senior citizens in your life, retirees who give back, 152 00:09:40,905 --> 00:09:45,286 report that they are more connected, their life has more meaning. 153 00:09:45,286 --> 00:09:48,947 They even have better health and statistically live longer 154 00:09:48,947 --> 00:09:52,150 than their counter parts who don't give back. 155 00:09:52,150 --> 00:09:56,322 You take this example into the workplace, 156 00:09:56,322 --> 00:09:58,854 and the results are not just "warm and fuzzy" 157 00:09:58,854 --> 00:10:02,418 of everybody loves each other because we are all giving back together. 158 00:10:02,418 --> 00:10:06,792 It's not expensive to create a program of generosity within your company, 159 00:10:06,792 --> 00:10:10,413 within your church, within your school, within your community. 160 00:10:10,413 --> 00:10:13,454 But the results are staggering. 161 00:10:14,464 --> 00:10:16,649 People who are generous, 162 00:10:16,649 --> 00:10:22,264 also statistically are more creative, better at problem solving. 163 00:10:22,594 --> 00:10:28,209 They have higher degrees of empathy and they behave in a more ethical manner. 164 00:10:29,719 --> 00:10:34,103 All those things effect the bottom line in a meaningful way 165 00:10:34,103 --> 00:10:37,557 and make the community a better place to live. 166 00:10:37,557 --> 00:10:39,710 So what I would like to suggest 167 00:10:39,710 --> 00:10:44,543 is that the generosity epidemic starts here and starts now. 168 00:10:44,543 --> 00:10:48,037 It starts in your families, in your communities, 169 00:10:48,037 --> 00:10:50,821 in your businesses and your schools. 170 00:10:50,821 --> 00:10:52,867 I hope you will join me, 171 00:10:52,867 --> 00:10:56,913 because the impact of generosity is huge. 172 00:10:56,913 --> 00:10:58,919 (Applause)