0:00:00.451,0:00:04.177
Now before I start telling you [br]how to build a school in 3 hours.

0:00:04.177,0:00:06.259
I want to tell you a bit of the back story

0:00:06.259,0:00:08.555
and some of the research[br]that went into it first.

0:00:08.555,0:00:10.760
So the back story started in 2003,

0:00:10.760,0:00:14.746
when I first started giving[br]10% of my income away to Charity.

0:00:14.746,0:00:17.167
Which at the time didn't amount to much,[br]because I was living

0:00:17.167,0:00:20.661
in a rented basement suite, [br]driving a truck with no reverse

0:00:20.661,0:00:24.076
and recycling the same 3 T-shirts[br]every 3 days,

0:00:24.076,0:00:27.564
and you don't even want to hear[br]about my boxer situation. (Laughter)

0:00:27.790,0:00:30.824
But luckily that changed,[br]and it changed mostly in 2005,

0:00:30.824,0:00:34.272
when I got into real estate. [br]I'm not sure if you remember, but --

0:00:34.272,0:00:37.251
the real estate market wasn't always like this;[br]it used to be really good,

0:00:37.251,0:00:39.703
and that's when I got into business,[br]when it was doing that,

0:00:39.703,0:00:44.454
and I rode the coattails of that market really hard, [br]and then, in 2008,

0:00:44.454,0:00:46.941
I was so busy, I had my biggest year[br]ever in real estate,

0:00:47.789,0:00:51.408
that I didn't have time to choose [br]where to give that 10% of the money,

0:00:51.408,0:00:54.683
so it just kind of accumulated into an account, [br]and then in November,

0:00:54.683,0:00:56.678
I looked at it and realized[br]there's a lot of cash in there.

0:00:56.678,0:00:58.611
I thought, "Wow![br]This could really make a difference,

0:00:58.611,0:01:00.068
but all I know is real estate."

0:01:00.068,0:01:02.120
I had no idea where to give it.

0:01:02.397,0:01:05.582
So I sought out the most knowledgeable person[br]on charity in the city,

0:01:05.582,0:01:08.609
a guy named Zack Whyte, who's sitting right there. [br]He's really tall.

0:01:08.609,0:01:12.655
And I said, "Zack look! I've got this money saved up, [br]I have no idea where to give it,

0:01:12.655,0:01:16.278
all I know is condos. [br]Where will it make the biggest impact?"

0:01:16.756,0:01:20.045
And he told me about 3 different charities going on, [br]or projects going on in Africa

0:01:20.045,0:01:22.728
one of which he was raising money for at the time,

0:01:22.728,0:01:25.733
called "Free The Children." [br]Within 45 minutes,

0:01:25.733,0:01:29.476
we created a beautiful bromance. [br]And I looked at him and said,

0:01:29.476,0:01:31.925
"Zack this all sounds fantastic! [br]Let’s go check it out."

0:01:32.465,0:01:35.733
And he said, "What do you mean check it out? [br]We’ve just met."

0:01:35.733,0:01:38.786
And I said, "Let’s go there! [br]Between the money that you've rised,

0:01:38.786,0:01:41.025
and the money that I'm going to give; [br]we've got a lot of cash.

0:01:41.025,0:01:43.785
This could make a big difference. [br]Let’s go to Africa and see for ourselves."

0:01:44.385,0:01:46.575
And he looked at me like I was nuts,

0:01:46.590,0:01:49.559
and he looked at me[br]like he was looking right into my soul

0:01:49.559,0:01:53.678
and he said, "Taylor we're going to change lives,[br]I mean a 100%

0:01:54.278,0:01:57.552
I just got to check with my wife first." [br](Laughter)

0:01:57.552,0:01:58.882
And luckily she said yes. [br]

0:01:58.882,0:02:02.394
And 4 months later, [br]Zack and I went and landed in Uganda.

0:02:02.394,0:02:05.302
We travelled for 2 days[br]outside the capital city of Uganda

0:02:05.302,0:02:08.471
to the border of The Congo, [br]at the top of the Ruwenzori Mountain Range,

0:02:09.009,0:02:12.951
where we saw this. [br]And it's beautiful, I was so separated

0:02:12.951,0:02:15.470
that I remember saying to him,[br]"Zack, this is so cool,

0:02:15.470,0:02:17.826
we’re so bad-ass, we're in Uganda!"

0:02:17.826,0:02:20.921
I was like, "I know there is stuff going on [br]in the Congo right now,

0:02:20.921,0:02:24.518
I don't know what, I've heard bad things about it, [br]like -- this is dangerous!

0:02:24.518,0:02:27.382
This is really cool!" (Laughter) [br]And I looked to him and said,

0:02:27.382,0:02:30.133
"Zack it's so beautiful![br]There're so many kids everywhere.

0:02:30.133,0:02:32.688
Zack, why are there so many kids?"

0:02:32.688,0:02:36.495
And he turned to me and looked -- he's 6'7'' --[br]he looked down at me

0:02:36.495,0:02:39.627
and said, "Taylor," [br](Laughter)

0:02:39.951,0:02:45.411
"50% of this village has AIDS,[br]their parents are dead."

0:02:50.698,0:02:53.527
At that moment, the trip turned [br]from being an adventure, really fun,

0:02:53.527,0:02:56.005
to being the most[br]transformational experience of my life,

0:02:56.005,0:02:59.571
because this was the first time I saw the world,[br]instead of just my world.

0:03:00.325,0:03:02.866
Then we went to Kenya,[br]where we met kids

0:03:02.866,0:03:05.869
who would have to walk 11 kilometres,[br]each way every day,

0:03:05.869,0:03:08.166
to collect dirty water[br]that their families would use

0:03:08.166,0:03:11.226
to cook with, clean with,[br]bathe in and drink.

0:03:12.348,0:03:14.713
And then we saw the schools they were learning in, [br]and they're made of mud,

0:03:14.713,0:03:18.455
dung and sticks, and tiny little rickety desks.

0:03:19.976,0:03:23.518
And there's no overhead lights, no electricity,[br]small windows, dirt floors.

0:03:23.744,0:03:26.750
And just keeping kids coming to learn[br]in this environment,

0:03:26.750,0:03:31.474
let alone keeping teachers coming to teach, [br]was a massive challenge.

0:03:34.038,0:03:37.410
But then we saw the schools[br]that "Free The Children" was building.

0:03:37.410,0:03:40.903
And they're beautiful: [br]there's skylights and huge windows,

0:03:40.903,0:03:43.419
and the kids were smiling [br]and so happy to be there and learn,

0:03:43.419,0:03:46.183
and the teachers were happy to be there [br]and to come and teach.

0:03:47.966,0:03:51.843
And 2 weeks after I got back to Canada[br]from that life changing trip,

0:03:51.843,0:03:54.911
I got an e-mail from "Free The Children",[br]saying that the money that Zack had raised

0:03:54.911,0:03:56.961
was going to build a beautiful school

0:03:56.961,0:03:59.157
just like that, in Kenya

0:03:59.157,0:04:01.634
and the money that I've donated

0:04:01.634,0:04:03.865
was going to build the first library[br]in that region of Kenya

0:04:03.865,0:04:07.078
and help educate[br]thousands and thousands of kids.

0:04:07.832,0:04:10.749
And that feeling, that feeling of contribution,

0:04:10.749,0:04:12.605
that feeling of changing the world for the better,

0:04:12.605,0:04:15.037
was something I can't put into words.

0:04:15.037,0:04:17.873
And it's something[br]I became addicted to immediately.

0:04:17.873,0:04:19.599
It’s something I wanted to get[br]all my friends involved in,

0:04:19.599,0:04:22.112
all my family; I wanted everyone[br]to feel this feeling.

0:04:23.004,0:04:25.783
I became that -- [br]you know when you read a book, [br]

0:04:25.783,0:04:28.664
like a really good life-changing book, [br]or you watch a documentary

0:04:28.664,0:04:31.254
and something like clicks in your head,[br]and you go like, "Oh!

0:04:31.254,0:04:33.503
If everybody just read this book [br]or just watched this documentary

0:04:33.503,0:04:37.299
the world would be a better place. [br]And everyone would be so much happier."

0:04:37.452,0:04:39.746
That's who I became.[br]And you know, you go around,

0:04:39.746,0:04:42.633
[br]telling all your friends to read it,[br]and maybe one does.

0:04:42.633,0:04:45.312
That's who I became after I came back from Africa,[br]and I was like running around,

0:04:45.312,0:04:48.685
I was like, "You guys have to give, [br]it's unbelievable, it feels incredible.

0:04:48.685,0:04:50.640
You don't need the new truck, [br]you don't need the house

0:04:50.640,0:04:53.790
you don't need anything, give everything away,[br]it feels so amazing!

0:04:53.790,0:04:57.761
Hop on the giving train, it's a sweet ride!"[br](Laughter)

0:04:57.761,0:05:02.129
I remember looking back and being -- [br]and no one was getting on. (Laughter)

0:05:03.467,0:05:07.238
And it was at that moment that I realized [br]that that model of fundraising,

0:05:07.242,0:05:09.208
where we have a cause like: [br]

0:05:09.208,0:05:12.266
"Oh! AIDS in Uganda, [br]and there's the bad schools in Kenya."

0:05:12.266,0:05:14.708
And we go around kind of shoving it down [br]as many people’s throats as possible,

0:05:14.708,0:05:15.992
hoping to cough out cash,

0:05:15.992,0:05:22.201
is not only exhausting,[br]but it was really pissing my friends off. (Laughter)

0:05:22.201,0:05:25.691
So at that moment I decided I wanted[br]to get my friends to give on their terms,

0:05:25.691,0:05:28.125
and I wanted other people to give on their terms. [br]I wanted them to feel the feeling

0:05:28.125,0:05:31.575
that I had when I found out[br]that I'd built a library.

0:05:31.575,0:05:36.503
I wanted them to feel it out of pleasure and joy, [br]not out of guilt or duty.

0:05:37.271,0:05:38.302
So I started to experiment, [br]

0:05:38.302,0:05:41.417
to find out what it was that truly makes people[br]give on their terms.

0:05:41.467,0:05:45.362
And the first experiment I did was called[br]"A $1,000 into $5,000 contest".

0:05:45.362,0:05:48.083
And in that I put on my blog,[br]and on my Facebook

0:05:48.083,0:05:51.539
that I'd give a free trip to anywhere [br]in North or Central America

0:05:51.539,0:05:55.551
to the best idea to turn[br]$1,000 into $5,000 for charity.

0:05:55.551,0:05:59.421
And I got dozens of ideas from four different countries,[br]the most memorable

0:05:59.421,0:06:03.309
and tempting of which came [br]from a young woman in the United States,

0:06:03.309,0:06:05.477
who suggested that I get [br]50 of my male friends together

0:06:05.477,0:06:09.550
and we all go donate sperm.[br](Laughter)

0:06:09.550,0:06:13.085
Collecting the $100 you get per donation. [br]She argued it was a brilliant idea

0:06:13.085,0:06:15.922
because it was an activity that most of the guys [br]were probably doing

0:06:15.922,0:06:19.282
for free that day anyways.[br](Laughter)

0:06:19.282,0:06:23.353
And so it should probably be going [br]to benefiting a good cause. (Laughter)

0:06:23.353,0:06:26.638
She didn't win.[br](Laughter)

0:06:27.038,0:06:29.108
The person who did [br]win was a young and inspiring runner,

0:06:29.108,0:06:31.067
named Megan Nickle, from Vancouver.[br]What Megan did,

0:06:31.067,0:06:35.596
she took out a $1,000 and she built a website called[br]"Themarathonofgiving.com".

0:06:35.596,0:06:37.124
And she got a bunch of her friends

0:06:37.124,0:06:40.392
to commit to running the Vancouver marathon with her,[br]and then featured them on the site,

0:06:40.392,0:06:43.146
and got other people to pledge on those runners,

0:06:43.146,0:06:46.708
in a micro giving sell fashion [br]that I'll talk about in about 5 minutes.

0:06:47.554,0:06:49.927
The next experiment I did was called[br]"A $100 give away".

0:06:49.927,0:06:53.493
And in that I gave 25 of my friends[br]$100 each, and said,

0:06:53.493,0:06:56.990
"All you have to do with this money [br]is add at least $20 of your own money,

0:06:56.990,0:07:00.033
you can add as much as you want, [br]at least $20 of your own money,

0:07:00.033,0:07:03.062
and give it away to charity. [br]Then send me a video of you that says

0:07:03.062,0:07:06.800
who you gave it to, why you gave it to them,[br]and how it made you feel.

0:07:07.400,0:07:11.580
Some people gave $20, some people gave $40, [br]a friend of mine from Kelowna, Joel, gave $400;

0:07:11.580,0:07:14.270
and Zack, the guy I went to Africa with,

0:07:14.270,0:07:16.518
Zack went on to Facebook[br]and wrote a post saying,[br]

0:07:16.518,0:07:19.044
"My friend just gave me $100 [br]to put towards this cool cause.

0:07:19.044,0:07:22.150
I'm putting in 20 dollars; [br]I'd love for my friends to get involved too".

0:07:22.150,0:07:27.348
And overnight Zack raised $800[br]from one Facebook post,

0:07:27.363,0:07:31.158
and that taught me an incredible amount [br]about what people really get involved from.

0:07:31.158,0:07:32.790
And the next experiment that I did,

0:07:33.236,0:07:35.576
is my favourite by far, and it's hilarious.

0:07:35.576,0:07:37.629
It's called[br]"The Early Entrepreneurs Experiment."

0:07:37.629,0:07:40.388
And in this I partnered with a young teacher [br]from an elementary school

0:07:40.388,0:07:42.437
here in Victoria, named Cristina.

0:07:42.760,0:07:47.092
And Cristina and I went around in her school, [br]we gave $100 each to 18 classes,

0:07:47.092,0:07:50.291
with the challenge of them[br]turning that $100 into $500

0:07:50.291,0:07:52.396
for charity. And we said if they did it,

0:07:52.396,0:07:54.939
18 times five is $9000 -- which is just enough

0:07:54.939,0:07:58.201
to build a big beautiful school in Kenya,

0:07:58.201,0:08:01.157
for kids just like them,[br]on the other side of the world.

0:08:02.497,0:08:05.145
And I have just enough time[br]to tell you a quick story,

0:08:05.145,0:08:07.781
about one of the classes that I went into. [br]I was walking around,

0:08:07.781,0:08:10.733
giving these $100 bills away, it was hilarious. [br]And the kids --

0:08:10.733,0:08:14.094
I walked into a class,[br]a grade 2 class, so picture

0:08:14.094,0:08:17.166
7 years old all cross legged on the floor,

0:08:17.166,0:08:21.436
and they gave me this[br]stupid little chair to sit in (Laughter)

0:08:21.436,0:08:23.582
and I sat in it, and I said to the kids,

0:08:23.582,0:08:26.366
"OK you guys, what are your ideas? [br]How are you going to turn this $100

0:08:26.366,0:08:29.818
into $500 for charity? It’s going to be amazing." [br]And the teacher said,

0:08:29.818,0:08:32.905
"Well we're already prepared for you." [br]And they had this flip chart,

0:08:32.905,0:08:35.142
she flips up this flip chart,[br]and it's got the regular

0:08:35.142,0:08:39.862
basic ideas: bake sale, lemonade stand, [br]candy counting contest, pizza night...

0:08:39.862,0:08:46.105
and right here, in the bottom, it says: [br]"Dylan's plays and stories".

0:08:46.105,0:08:50.255
And I went, "Who's Dylan?" [br]And this kid at the back,

0:08:50.255,0:08:53.262
let me show you this,[br]this kid in the back

0:08:53.262,0:08:55.776
sitting totally nonchalant, [br]separated from the rest of the group, goes:

0:08:55.776,0:09:00.436
"Uhhhh!"[br](Laughter)

0:09:00.621,0:09:03.180
And I said, "Dylan what are your plays[br]and stories buddy?"

0:09:03.180,0:09:05.971
And he goes, "Uhhh!"

0:09:05.971,0:09:08.887
[He] gets up, all the kids look up at him like, [br]"Yes! Dylan’s gonna talk."

0:09:08.887,0:09:12.508
(Laughter) [br]And he starts pacing, he says,

0:09:12.508,0:09:15.874
"Well, I've written a couple of books." [br]This guy is seven!

0:09:15.874,0:09:20.582
"I've written a couple of books and plays, [br]they're pretty successful. (Laughter)

0:09:20.582,0:09:22.801
"And I've written a play[br]for all the kids to perform."

0:09:22.801,0:09:25.376
And the kids were going, "Yeah!"[br](Laughter)

0:09:25.376,0:09:28.631
"And for all the kids to perform, [br]were gonna charge $50 a head,

0:09:28.631,0:09:30.323
we'll probably get it done in a night."

0:09:30.323,0:09:33.975
(Laughter)

0:09:33.975,0:09:38.952
Like this. And that, [br]and dozens of other stories like it,

0:09:38.952,0:09:42.913
taught me more about peoples' true motivations [br]behind giving,

0:09:42.913,0:09:48.204
because I've learned more from this group[br]of wide-open-minded creative children

0:09:48.204,0:09:51.923
than I ever could from[br]a socially-conditioned group of adults.

0:09:52.784,0:09:57.289
After doing these 3 experiments, I came up [br]with a formula of five motivators

0:09:57.289,0:10:00.001
behind given that I believe,[br]when combined correctly,

0:10:00.001,0:10:02.874
will not only motivate anyone to give, [br]but it will make them happy,

0:10:02.874,0:10:05.760
excited and thank you, [br]for getting them to give in the first place.

0:10:06.466,0:10:09.961
Those five motivators are: [br]Number one, group mentality.

0:10:10.776,0:10:13.462
We love to be part of a group, [br]whether it's teammates or co-workers,

0:10:13.462,0:10:16.560
or family or friends. [br]People are far more apt to give

0:10:16.560,0:10:19.647
when they know they're part of a group, [br]because of that kind of peer pressure mentality.

0:10:20.184,0:10:22.772
Number two, tangible outcome.

0:10:22.772,0:10:27.078
Whether it's buying a goat or digging a well, [br]or building a school,

0:10:27.078,0:10:30.005
people love to see[br]a visual representation for their giving:

0:10:30.005,0:10:32.331
this amount of money went to this,

0:10:32.331,0:10:35.023
and I've changed the world with this. [br]It feels really good,

0:10:35.023,0:10:36.721
so it's a huge motivator behind giving.

0:10:36.721,0:10:38.429
And number three, micro giving.

0:10:38.429,0:10:40.763
This is what I was talking about [br]in that marathon of giving contest,

0:10:40.763,0:10:42.520
because Megan,[br]when she asked people to pledge,

0:10:42.520,0:10:45.064
she didn't ask for people to pledge[br]3 or 4 hundred dollars at a time.

0:10:45.064,0:10:46.631
She asked people to do what she called

0:10:46.631,0:10:48.602
"Give a marathon", and what that means is,

0:10:48.602,0:10:52.796
she asked people to give 4 dollars and 20 cents a day[br]-- the price of an expensive latte --

0:10:52.796,0:10:57.284
for 42 days, because there's 42 kilometres[br]in a marathon, 42 days!

0:10:57.284,0:11:00.174
And she said that was the secret[br]behind her success.

0:11:00.174,0:11:03.558
She said that people could relate [br]to 4 dollars and 20 cents a day,

0:11:03.558,0:11:07.979
far better than they could ever relate [br]to a big chunk of three or four hundred dollars.

0:11:09.155,0:11:11.115
And number four is personal connection. [br]This is best reflected

0:11:11.115,0:11:14.513
in Zack's Facebook post. [br]And if you read the comments

0:11:14.513,0:11:17.386
below his Facebook post, [br]everyone who donated commented and said,

0:11:17.386,0:11:22.282
I'm giving 5 bucks, 20 bucks, whatever; [br]nothing mentions the cause.

0:11:22.282,0:11:25.705
All it says is, "Thank you for getting us[br]involved in this, Zack",

0:11:25.705,0:11:27.786
"You’re the best Zack". [br]"We’d get involved in everything you do",

0:11:27.786,0:11:29.062
Zack, Zack, Zack --

0:11:29.062,0:11:31.249
Nothing about the cause.[br](Laughter)

0:11:31.249,0:11:34.272
Which, on a serious note,

0:11:35.148,0:11:38.579
is what I think is, not wrong,[br]but has evolved

0:11:38.579,0:11:40.902
in the traditional model of fundraising,

0:11:40.902,0:11:44.302
in that we're "caused out" as humans. [br]You know what I mean.

0:11:44.302,0:11:46.163
There's an application[br]called Facebook causes,

0:11:46.163,0:11:49.190
the thing that makes it work [br]is saying that your cause is worse

0:11:49.190,0:11:51.906
than the next cause,[br]and worse than the next cause,

0:11:51.906,0:11:55.338
and showing, like, Photoshoped pictures of kids, [br]you know what I mean,

0:11:55.338,0:11:57.560
to really make you feel bad,[br]which I don't really like. [br]

0:11:57.560,0:12:00.415
And I realized that us as a society[br]are numb to this,

0:12:00.415,0:12:02.501
because we've been[br]inundated by it for decades.

0:12:02.501,0:12:06.180
So I realized that the relationship [br]between the potential donor

0:12:06.180,0:12:09.548
and the fundraising itself [br]is far more important than the cause.

0:12:10.564,0:12:13.325
And number five is Recognition. [br]This is very evident

0:12:13.325,0:12:15.672
in the early entrepreneur experiment[br]'cause kids are very honest

0:12:15.672,0:12:17.956
with what motivates them.[br]They love recognition.

0:12:17.956,0:12:21.272
I think us as adults love recognition as well, [br]but we've been conditioned

0:12:21.272,0:12:24.087
to say that we don't. [br]And I love recognition in giving

0:12:24.087,0:12:26.673
for two big reasons. Number one, [br]it correlates a really good emotion

0:12:26.673,0:12:29.965
to the act of giving, [br]making people far more apt to give more

0:12:29.965,0:12:32.348
and continuously in the future.

0:12:32.348,0:12:36.331
And number two, recognizing people for giving [br]inspires other people to give,

0:12:36.331,0:12:40.043
and recognizing them[br]inspires other people to give, etc.

0:12:40.043,0:12:44.213
So those five again are: number one, group mentality; number two, tangible outcome;

0:12:44.213,0:12:48.162
number three, micro giving; four, personal connection; [br]and five, recognition.

0:12:48.977,0:12:52.777
So after I had this group of five, this formula[br]of 5 motivators, I had to test it.

0:12:52.777,0:12:56.173
So we created the most thought out, yet[br]casual-sounding, text message ever written

0:12:56.173,0:12:59.896
and I wrote it to 15 of my friends and it said,[br]"You, me, and a bunch of our friends

0:12:59.896,0:13:01.926
are going to get together [br]to build a school in Kenya

0:13:01.926,0:13:06.463
for hundreds of deserving kids. [br]We are all giving $3.33 a day for 3 quick months

0:13:06.463,0:13:08.736
-- I know you spend more than that [br]on hair product every month.

0:13:08.736,0:13:10.975
There is a site being made[br]with your picture on it --

0:13:10.975,0:13:14.040
your mom is going to be so proud!"[br](Laughter)

0:13:14.040,0:13:16.595
And if you look at that a bit closer, [br]it has all five of those motivators in it.

0:13:16.595,0:13:19.806
"You and me", personal connection; [br]"a bunch of our friends", group mentality;

0:13:19.806,0:13:23.067
"are going to get together to build a school[br]in Kenya", tangible outcome;

0:13:23.067,0:13:26.869
“for hundreds of deserving kids. [br]We are all giving $3.33 a day", micro giving;

0:13:26.869,0:13:29.346
"for 3 quick months. I know you spend more than that [br]on hair products every month" --

0:13:29.346,0:13:31.453
that's just a fact with my friends.[br](Laughter)

0:13:31.453,0:13:34.392
"There is a site being made with your picture on it,

0:13:34.392,0:13:36.514
and your mom is going to be so proud!"

0:13:36.514,0:13:38.406
After sending this to 15 of my friends, [br]these are

0:13:38.406,0:13:43.709
the replies that I got: [br]"Yes!", "I'm in", "Done", "How do we pay?"

0:13:43.709,0:13:46.298
and my personal favourite from my friend Pete:

0:13:46.298,0:13:52.620
"I guess I'll look like a dick if I don't do it[br]so count me in". (Laughter)

0:13:52.620,0:13:55.989
Worked![br](Laughter)

0:13:55.989,0:14:00.619
After this -- this was 15 people, [br]$3.33 a day for 3 months --

0:14:00.619,0:14:04.532
I realized I'd just raised[br]$5,000 from a text message.

0:14:05.931,0:14:08.596
A little bit more would be enough [br]to build one of those beautiful schools

0:14:08.596,0:14:12.945
in Kenya for hundreds of deserving kids, [br]from a 67 word text.

0:14:12.945,0:14:16.977
My head was exploding[br]with how easy this was,

0:14:16.977,0:14:19.661
and I knew that I was just[br]a huge step forward

0:14:20.630,0:14:23.985
toward my goal of getting my friends[br]involved on their terms,

0:14:24.001,0:14:27.108
and wanting to get involved. [br]So I partnered up with a friend of mine,

0:14:27.108,0:14:29.813
who’s a brilliant graphic designer[br]named Steven Zozula,

0:14:29.813,0:14:32.473
and we made a video, an animated video. [br]I don't have time to show it all to you,

0:14:32.489,0:14:37.252
but the video said how it was $3.33 a day, [br]how it was building a school,

0:14:37.252,0:14:40.004
how it was a whole bunch[br]of a group of us doing it,

0:14:40.004,0:14:42.078
and that we'd given them[br]certificates for doing it,

0:14:42.078,0:14:43.547
for that recognition factor. [br]

0:14:43.547,0:14:46.524
And not only do we say that they would be[br]featured on our website,

0:14:46.524,0:14:48.379
but we said that we'd give[br]them e-mail signatures

0:14:48.379,0:14:51.883
and web badges; so it kind of spread the news[br]and show people they were giving,

0:14:51.883,0:14:55.956
giving more recognition. And we codded[br]the e-mail signatures and web badges,

0:14:55.956,0:15:00.843
in a way that, for example, if John Mardlin, [br]who is organizing this TEDx event,

0:15:00.843,0:15:03.626
was in my campaign and I sent it to him, [br]and he got the e-mail signature,

0:15:03.626,0:15:06.466
if someone clicked on John's e-mail signature,

0:15:06.466,0:15:09.153
it would move his picture to the top of the site,

0:15:09.153,0:15:12.257
giving him all the recognition. [br]So [we] basically took the recognition

0:15:12.257,0:15:15.604
and put it on steroids. [br]The only thing that was missing from this

0:15:15.604,0:15:17.967
was the real personal connection.

0:15:17.967,0:15:21.445
So before sending[br]any of my friends the video I filmed,

0:15:21.445,0:15:24.784
33 10-second clips of me,[br]individually to each friend

0:15:24.784,0:15:28.662
that I was gonna send it to, [br]saying for example, "John you're amazing,

0:15:28.662,0:15:30.871
how did you get all these [br]good looking people here at TEDx,

0:15:30.871,0:15:32.764
we’re gonna change the world tonight,

0:15:32.764,0:15:36.549
this is how it’s gonna work." [br]That would lead into the 4-minute video

0:15:36.978,0:15:39.661
and then we put those, [br]the combination of those videos

0:15:39.661,0:15:43.843
right at the top of a donation page.

0:15:44.751,0:15:48.753
So people would watch the video. [br]It’s all encrypted, it’s a secure site,

0:15:48.753,0:15:51.526
and they didn't have to click anything, [br]they'd be inspired from the video

0:15:51.526,0:15:54.658
they'd just scroll down a little bit, [br]enter their information, so within one minute

0:15:54.658,0:15:58.254
of watching the video they could click[br]"Let’s build a school", and they'd be done.

0:15:58.254,0:16:01.466
I sent it out to 33 friends and acquaintances.

0:16:01.466,0:16:05.219
And with what took me 3 hours to do, [br]to narrate over the animated video,

0:16:05.219,0:16:11.662
to film my short videos -- I'd raised $10,000 [br]to build a school in Kenya.

0:16:12.553,0:16:19.324
(Applause)

0:16:22.786,0:16:25.038
So we knew at this point [br]there were going to be some people saying,

0:16:25.038,0:16:27.889
"Well, maybe Taylor’s got a bunch [br]of his friends that owe favours",

0:16:27.889,0:16:29.952
or something like that,[br]so I needed a guinea-pig.

0:16:29.952,0:16:33.169
And I wanted someone technically challenged, [br]so that anybody

0:16:33.169,0:16:35.206
would look at them and say,[br]"Well, if they could do it I can do it".

0:16:35.206,0:16:37.141
I wanted someone so technically challenged

0:16:37.141,0:16:39.284
that they didn't even know how to text.

0:16:39.284,0:16:45.294
So I called my mum.[br](Laughter)

0:16:45.294,0:16:48.182
Sorry mum, she's right here.[br](Laughter)

0:16:48.182,0:16:52.706
I didn't have any other pictures[br]on Facebook, sorry. (Laughter)

0:16:52.706,0:16:56.007
And my mum, in the time[br]that it would take to watch

0:16:56.007,0:16:59.955
the season finale of "Survivor", [br]raised enough money to build a school

0:16:59.955,0:17:02.676
in Nepal for hundreds and hundreds of girls.

0:17:03.306,0:17:07.849
And then my dad did it, [br]probably because my mum told him to.

0:17:07.849,0:17:09.967
And now, my girlfriend is doing it. [br]She's raising enough money

0:17:09.967,0:17:12.387
to build a school in India.

0:17:12.648,0:17:15.012
But the cool thing about this, [br]is that it doesn't have to be people close to me.

0:17:15.012,0:17:18.169
Anyone can do this. [br]We've made a website that anyone

0:17:18.169,0:17:20.442
can build a school in 3 hours [br]in five simple steps:

0:17:20.442,0:17:23.611
Step 1, you enter the friends [br]that you want to have take part.

0:17:24.471,0:17:27.545
Step 2, you pick the country in the world [br]that you want to build

0:17:27.545,0:17:31.294
your school in; it’s already set up, [br]dozens and dozens of countries.

0:17:31.294,0:17:34.378
Step 3, you narrate over the animated video

0:17:34.378,0:17:36.965
we give a script and all that, it’s really easy.

0:17:36.965,0:17:40.213
Step 4, you film those little personal videos[br]to establish

0:17:40.213,0:17:42.831
that really good connection [br]with each friend that you're sending it to.

0:17:42.831,0:17:48.010
And number 5, you sit back[br]and watch your friends' elation

0:17:48.010,0:17:52.837
and $10,000 come in to build a school,[br]anywhere in the world that you want.

0:17:55.759,0:18:00.558
Now all of this can be summed up[br]in a really brilliant quote by Margaret Mead.

0:18:02.189,0:18:05.589
It says, "Never doubt that a group [br]of thoughtful, committed citizens

0:18:05.589,0:18:08.543
can change the world;

0:18:08.543,0:18:11.879
indeed, it’s the only thing that ever has". [br]Thank you.

0:18:11.879,0:18:21.620
(Applause)

0:18:21.620,0:18:24.669
Presenter: Before you step off, [br]at the end of that presentation,

0:18:24.669,0:18:26.497
what's the name of the website[br]that you talked about,

0:18:26.497,0:18:28.974
but you didn't give a web address for?

0:18:28.974,0:18:32.496
Taylor: It’s ten in three dot com, [br]which stands for $10,000 in 3 hours.

0:18:32.496,0:18:37.241
So it's "teninthree.com" [br]

0:18:37.287,0:18:40.004
P: Thank you very much, Taylor. [br]T: Thank you.