[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.59,0:00:03.82,Default,,0000,0000,0000,,I don't know why, but I'm continually amazed to think
Dialogue: 0,0:00:03.82,0:00:06.42,Default,,0000,0000,0000,,that two and a half billion of us around the world
Dialogue: 0,0:00:06.42,0:00:08.83,Default,,0000,0000,0000,,are connected to each other through the Internet
Dialogue: 0,0:00:08.83,0:00:10.96,Default,,0000,0000,0000,,and that at any point in time
Dialogue: 0,0:00:10.96,0:00:13.71,Default,,0000,0000,0000,,more than 30 percent of the world's population
Dialogue: 0,0:00:13.71,0:00:18.82,Default,,0000,0000,0000,,can go online to learn, to create and to share.
Dialogue: 0,0:00:18.82,0:00:22.39,Default,,0000,0000,0000,,And the amount of time each of us is spending doing all of this
Dialogue: 0,0:00:22.39,0:00:24.17,Default,,0000,0000,0000,,is also continuing to go grow.
Dialogue: 0,0:00:24.17,0:00:25.62,Default,,0000,0000,0000,,A recent study showed
Dialogue: 0,0:00:25.62,0:00:27.12,Default,,0000,0000,0000,,that the young generation alone
Dialogue: 0,0:00:27.12,0:00:30.40,Default,,0000,0000,0000,,is spending over eight hours a day online.
Dialogue: 0,0:00:30.40,0:00:32.56,Default,,0000,0000,0000,,As the parent of a nine-year-old girl,
Dialogue: 0,0:00:32.56,0:00:34.78,Default,,0000,0000,0000,,that number seems awfully low.
Dialogue: 0,0:00:34.78,0:00:36.12,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:00:36.12,0:00:40.20,Default,,0000,0000,0000,,But just as the Internet has opened up the world for each and every one of us,
Dialogue: 0,0:00:40.20,0:00:43.87,Default,,0000,0000,0000,,it has also opened up each and every one of us to the world.
Dialogue: 0,0:00:43.87,0:00:46.73,Default,,0000,0000,0000,,And increasingly, the price we're being asked to pay
Dialogue: 0,0:00:46.73,0:00:47.98,Default,,0000,0000,0000,,for all of this connectedness
Dialogue: 0,0:00:47.98,0:00:49.99,Default,,0000,0000,0000,,is our privacy.
Dialogue: 0,0:00:49.99,0:00:53.99,Default,,0000,0000,0000,,Today, what many of us would love to believe
Dialogue: 0,0:00:53.99,0:00:56.100,Default,,0000,0000,0000,,is that the Internet is a private place; it's not.
Dialogue: 0,0:00:56.100,0:01:00.08,Default,,0000,0000,0000,,And with every click of the mouse and every touch of the screen,
Dialogue: 0,0:01:00.08,0:01:02.43,Default,,0000,0000,0000,,we are like Hansel and Gretel
Dialogue: 0,0:01:02.43,0:01:05.00,Default,,0000,0000,0000,,leaving breadcrumbs of our personal information
Dialogue: 0,0:01:05.00,0:01:07.44,Default,,0000,0000,0000,,everywhere we travel through the digital woods.
Dialogue: 0,0:01:07.44,0:01:12.29,Default,,0000,0000,0000,,We are leaving our birthdays, our places of residence,
Dialogue: 0,0:01:12.29,0:01:14.65,Default,,0000,0000,0000,,our interests and preferences,
Dialogue: 0,0:01:14.65,0:01:16.74,Default,,0000,0000,0000,,our relationships,
Dialogue: 0,0:01:16.74,0:01:20.50,Default,,0000,0000,0000,,our financial histories, and on and on it goes.
Dialogue: 0,0:01:20.50,0:01:22.50,Default,,0000,0000,0000,,Now don't get me wrong,
Dialogue: 0,0:01:22.50,0:01:25.99,Default,,0000,0000,0000,,I'm not for one minute suggesting that sharing data is a bad thing.
Dialogue: 0,0:01:25.99,0:01:28.36,Default,,0000,0000,0000,,In fact, when I know the data that's being shared
Dialogue: 0,0:01:28.36,0:01:31.12,Default,,0000,0000,0000,,and I'm asked explicitly for my consent,
Dialogue: 0,0:01:31.12,0:01:33.54,Default,,0000,0000,0000,,I want some sites to understand my habits.
Dialogue: 0,0:01:33.54,0:01:35.94,Default,,0000,0000,0000,,It helps them suggest books for me to read
Dialogue: 0,0:01:35.94,0:01:38.28,Default,,0000,0000,0000,,or movies for my family to watch
Dialogue: 0,0:01:38.28,0:01:40.73,Default,,0000,0000,0000,,or friends for us to connect with.
Dialogue: 0,0:01:40.73,0:01:43.81,Default,,0000,0000,0000,,But when I don't know and when I haven't been asked,
Dialogue: 0,0:01:43.81,0:01:46.41,Default,,0000,0000,0000,,that's when the problem arises.
Dialogue: 0,0:01:46.41,0:01:48.12,Default,,0000,0000,0000,,It's a phenomenon on the Internet today
Dialogue: 0,0:01:48.12,0:01:49.88,Default,,0000,0000,0000,,called behavioral tracking,
Dialogue: 0,0:01:49.88,0:01:51.54,Default,,0000,0000,0000,,and it is very big business.
Dialogue: 0,0:01:51.54,0:01:54.00,Default,,0000,0000,0000,,In fact, there's an entire industry formed
Dialogue: 0,0:01:54.00,0:01:56.34,Default,,0000,0000,0000,,around following us through the digital woods
Dialogue: 0,0:01:56.34,0:01:58.68,Default,,0000,0000,0000,,and compiling a profile on each of us.
Dialogue: 0,0:01:58.68,0:02:00.60,Default,,0000,0000,0000,,And when all of that data is held,
Dialogue: 0,0:02:00.60,0:02:04.05,Default,,0000,0000,0000,,they can do almost whatever they want with it.
Dialogue: 0,0:02:04.05,0:02:07.42,Default,,0000,0000,0000,,This is an area today that has very few regulations
Dialogue: 0,0:02:07.42,0:02:09.17,Default,,0000,0000,0000,,and even fewer rules.
Dialogue: 0,0:02:09.17,0:02:12.75,Default,,0000,0000,0000,,Except for some of the recent announcements here in the United States and in Europe,
Dialogue: 0,0:02:12.75,0:02:16.88,Default,,0000,0000,0000,,it's an area of consumer protection that's almost entirely naked.
Dialogue: 0,0:02:16.88,0:02:20.28,Default,,0000,0000,0000,,So let me expose this lurking industry a little bit further.
Dialogue: 0,0:02:20.28,0:02:23.98,Default,,0000,0000,0000,,The visualization you see forming behind me is called Collusion
Dialogue: 0,0:02:23.98,0:02:27.46,Default,,0000,0000,0000,,and it's an experimental browser add-on
Dialogue: 0,0:02:27.46,0:02:29.62,Default,,0000,0000,0000,,that you can install in your Firefox browser
Dialogue: 0,0:02:29.62,0:02:34.32,Default,,0000,0000,0000,,that helps you see where your Web data is going and who's tracking you.
Dialogue: 0,0:02:34.32,0:02:36.92,Default,,0000,0000,0000,,The red dots you see up there
Dialogue: 0,0:02:36.92,0:02:38.83,Default,,0000,0000,0000,,are sites that are behavioral tracking
Dialogue: 0,0:02:38.83,0:02:42.04,Default,,0000,0000,0000,,that I have not navigated to, but are following me.
Dialogue: 0,0:02:42.04,0:02:45.19,Default,,0000,0000,0000,,The blue dots are the sites that I've actually navigated directly to.
Dialogue: 0,0:02:45.19,0:02:48.56,Default,,0000,0000,0000,,And the gray dots are sites that are also tracking me,
Dialogue: 0,0:02:48.56,0:02:50.66,Default,,0000,0000,0000,,but I have no idea who they are.
Dialogue: 0,0:02:50.66,0:02:52.75,Default,,0000,0000,0000,,All of them are connected, as you can see,
Dialogue: 0,0:02:52.75,0:02:55.00,Default,,0000,0000,0000,,to form a picture of me on the Web.
Dialogue: 0,0:02:55.00,0:02:56.54,Default,,0000,0000,0000,,And this is my profile.
Dialogue: 0,0:02:56.54,0:02:59.95,Default,,0000,0000,0000,,So let me go from an example to something very specific and personal.
Dialogue: 0,0:02:59.95,0:03:03.38,Default,,0000,0000,0000,,I installed Collusion in my own laptop two weeks ago
Dialogue: 0,0:03:03.38,0:03:06.38,Default,,0000,0000,0000,,and I let it follow me around for what was a pretty typical day.
Dialogue: 0,0:03:06.38,0:03:08.68,Default,,0000,0000,0000,,Now like most of you,
Dialogue: 0,0:03:08.68,0:03:12.30,Default,,0000,0000,0000,,I actually start my day going online and checking email.
Dialogue: 0,0:03:12.30,0:03:15.14,Default,,0000,0000,0000,,I then go to a news site, look for some headlines.
Dialogue: 0,0:03:15.14,0:03:18.67,Default,,0000,0000,0000,,And in this particular case I happened to like one of them
Dialogue: 0,0:03:18.67,0:03:22.08,Default,,0000,0000,0000,,on the merits of music literacy in schools
Dialogue: 0,0:03:22.08,0:03:24.33,Default,,0000,0000,0000,,and I shared it over a social network.
Dialogue: 0,0:03:24.33,0:03:27.00,Default,,0000,0000,0000,,Our daughter then joined us at the breakfast table,
Dialogue: 0,0:03:27.00,0:03:31.25,Default,,0000,0000,0000,,and I asked her, "Is there an emphasis on music literacy in your school?"
Dialogue: 0,0:03:31.25,0:03:33.25,Default,,0000,0000,0000,,And she, of course, naturally as a nine-year-old,
Dialogue: 0,0:03:33.25,0:03:35.37,Default,,0000,0000,0000,,looked at me and said quizzically, "What's literacy?"
Dialogue: 0,0:03:35.37,0:03:39.12,Default,,0000,0000,0000,,So I sent her online, of course, to look it up.
Dialogue: 0,0:03:39.12,0:03:41.25,Default,,0000,0000,0000,,Now let me stop here.
Dialogue: 0,0:03:41.25,0:03:44.03,Default,,0000,0000,0000,,We are not even two bites into breakfast
Dialogue: 0,0:03:44.03,0:03:48.35,Default,,0000,0000,0000,,and there are already nearly 25 sites that are tracking me.
Dialogue: 0,0:03:48.35,0:03:51.60,Default,,0000,0000,0000,,I have navigated to a total of four.
Dialogue: 0,0:03:51.60,0:03:54.89,Default,,0000,0000,0000,,So let me fast-forward through the rest of my day.
Dialogue: 0,0:03:54.91,0:03:57.19,Default,,0000,0000,0000,,I go to work, I check email,
Dialogue: 0,0:03:57.19,0:03:59.88,Default,,0000,0000,0000,,I log onto a few more social sites, I blog,
Dialogue: 0,0:03:59.88,0:04:03.38,Default,,0000,0000,0000,,I check more news reports, I share some of those news reports,
Dialogue: 0,0:04:03.38,0:04:05.44,Default,,0000,0000,0000,,I go look at some videos,
Dialogue: 0,0:04:05.44,0:04:10.00,Default,,0000,0000,0000,,pretty typical day -- in this case, actually fairly pedantic --
Dialogue: 0,0:04:10.00,0:04:13.04,Default,,0000,0000,0000,,and at the end of the day, as my day winds down,
Dialogue: 0,0:04:13.04,0:04:16.08,Default,,0000,0000,0000,,look at my profile.
Dialogue: 0,0:04:16.08,0:04:18.17,Default,,0000,0000,0000,,The red dots have exploded.
Dialogue: 0,0:04:18.17,0:04:20.78,Default,,0000,0000,0000,,The gray dots have grown exponentially.
Dialogue: 0,0:04:20.78,0:04:23.32,Default,,0000,0000,0000,,All in all, there's over 150 sites
Dialogue: 0,0:04:23.32,0:04:26.25,Default,,0000,0000,0000,,that are now tracking my personal information,
Dialogue: 0,0:04:26.25,0:04:29.09,Default,,0000,0000,0000,,most all of them without my consent.
Dialogue: 0,0:04:29.09,0:04:32.34,Default,,0000,0000,0000,,I look at this picture and it freaks me out.
Dialogue: 0,0:04:32.34,0:04:36.82,Default,,0000,0000,0000,,This is nothing. I am being stalked across the Web.
Dialogue: 0,0:04:36.82,0:04:39.14,Default,,0000,0000,0000,,And why is this happening?
Dialogue: 0,0:04:39.14,0:04:41.51,Default,,0000,0000,0000,,Pretty simple -- it's huge business.
Dialogue: 0,0:04:41.51,0:04:44.08,Default,,0000,0000,0000,,The revenue of the top handful of companies in this space
Dialogue: 0,0:04:44.08,0:04:46.46,Default,,0000,0000,0000,,is over 39 billion dollars today.
Dialogue: 0,0:04:46.46,0:04:49.38,Default,,0000,0000,0000,,And as adults, we're certainly not alone.
Dialogue: 0,0:04:49.38,0:04:52.38,Default,,0000,0000,0000,,At the same time I installed my own Collusion profile,
Dialogue: 0,0:04:52.38,0:04:55.71,Default,,0000,0000,0000,,I installed one for my daughter.
Dialogue: 0,0:04:55.71,0:04:59.08,Default,,0000,0000,0000,,And on one single Saturday morning, over two hours on the Internet,
Dialogue: 0,0:04:59.08,0:05:02.22,Default,,0000,0000,0000,,here's her Collusion profile.
Dialogue: 0,0:05:02.22,0:05:05.12,Default,,0000,0000,0000,,This is a nine-year-old girl
Dialogue: 0,0:05:05.12,0:05:08.94,Default,,0000,0000,0000,,navigating to principally children's sites.
Dialogue: 0,0:05:08.94,0:05:12.42,Default,,0000,0000,0000,,I move from this, from freaked out to enraged.
Dialogue: 0,0:05:12.42,0:05:17.13,Default,,0000,0000,0000,,This is no longer me being a tech pioneer or a privacy advocate;
Dialogue: 0,0:05:17.13,0:05:18.73,Default,,0000,0000,0000,,this is me being a parent.
Dialogue: 0,0:05:18.73,0:05:20.29,Default,,0000,0000,0000,,Imagine in the physical world
Dialogue: 0,0:05:20.29,0:05:23.58,Default,,0000,0000,0000,,if somebody followed our children around with a camera and a notebook
Dialogue: 0,0:05:23.58,0:05:25.60,Default,,0000,0000,0000,,and recorded their every movement.
Dialogue: 0,0:05:25.60,0:05:29.12,Default,,0000,0000,0000,,I can tell you, there isn't a person in this room that would sit idly by.
Dialogue: 0,0:05:29.12,0:05:32.55,Default,,0000,0000,0000,,We'd take action. It may not be good action, but we would take action.
Dialogue: 0,0:05:32.55,0:05:33.90,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:05:33.90,0:05:35.96,Default,,0000,0000,0000,,We can't sit idly by here either.
Dialogue: 0,0:05:35.96,0:05:38.02,Default,,0000,0000,0000,,This is happening today.
Dialogue: 0,0:05:38.02,0:05:40.22,Default,,0000,0000,0000,,Privacy is not an option,
Dialogue: 0,0:05:40.22,0:05:42.06,Default,,0000,0000,0000,,and it shouldn't be the price we accept
Dialogue: 0,0:05:42.06,0:05:43.77,Default,,0000,0000,0000,,for just getting on the Internet.
Dialogue: 0,0:05:43.77,0:05:47.38,Default,,0000,0000,0000,,Our voices matter and our actions matter even more.
Dialogue: 0,0:05:47.38,0:05:50.46,Default,,0000,0000,0000,,Today we've launched Collusion.
Dialogue: 0,0:05:50.46,0:05:52.62,Default,,0000,0000,0000,,You can download it, install it in Firefox,
Dialogue: 0,0:05:52.62,0:05:55.17,Default,,0000,0000,0000,,to see who is tracking you across the Web
Dialogue: 0,0:05:55.17,0:05:57.55,Default,,0000,0000,0000,,and following you through the digital woods.
Dialogue: 0,0:05:57.55,0:06:00.61,Default,,0000,0000,0000,,Going forward, all of our voices need to be heard.
Dialogue: 0,0:06:00.61,0:06:03.75,Default,,0000,0000,0000,,Because what we don't know can actually hurt us.
Dialogue: 0,0:06:03.75,0:06:06.38,Default,,0000,0000,0000,,Because the memory of the Internet is forever.
Dialogue: 0,0:06:06.38,0:06:08.05,Default,,0000,0000,0000,,We are being watched.
Dialogue: 0,0:06:08.05,0:06:10.77,Default,,0000,0000,0000,,It's now time for us to watch the watchers.
Dialogue: 0,0:06:10.77,0:06:11.87,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:06:11.87,0:06:15.92,Default,,0000,0000,0000,,(Applause)