[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.25,0:00:02.65,Default,,0000,0000,0000,,I have to say that I'm very glad to be here.
Dialogue: 0,0:00:02.65,0:00:05.85,Default,,0000,0000,0000,,I understand we have over 80 countries here,
Dialogue: 0,0:00:05.85,0:00:08.07,Default,,0000,0000,0000,,so that's a whole new paradigm for me to speak
Dialogue: 0,0:00:08.07,0:00:09.44,Default,,0000,0000,0000,,to all of these countries.
Dialogue: 0,0:00:09.44,0:00:11.43,Default,,0000,0000,0000,,In each country, I'm sure you have this thing called
Dialogue: 0,0:00:11.43,0:00:13.55,Default,,0000,0000,0000,,the parent-teacher conference.
Dialogue: 0,0:00:13.55,0:00:15.66,Default,,0000,0000,0000,,Do you know about the parent-teacher conference?
Dialogue: 0,0:00:15.66,0:00:18.06,Default,,0000,0000,0000,,Not the ones for your kids, but the one you had as a child,
Dialogue: 0,0:00:18.06,0:00:20.88,Default,,0000,0000,0000,,where your parents come to school and your teacher
Dialogue: 0,0:00:20.88,0:00:23.38,Default,,0000,0000,0000,,talks to your parents, and it's a little bit awkward.
Dialogue: 0,0:00:23.38,0:00:26.72,Default,,0000,0000,0000,,Well, I remember in third grade, I had this moment
Dialogue: 0,0:00:26.72,0:00:29.58,Default,,0000,0000,0000,,where my father, who never takes off from work,
Dialogue: 0,0:00:29.58,0:00:33.51,Default,,0000,0000,0000,,he's a classical blue collar, a working-class immigrant person,
Dialogue: 0,0:00:33.51,0:00:36.67,Default,,0000,0000,0000,,going to school to see his son, how he's doing,
Dialogue: 0,0:00:36.67,0:00:39.18,Default,,0000,0000,0000,,and the teacher said to him, he said, "You know,
Dialogue: 0,0:00:39.18,0:00:41.45,Default,,0000,0000,0000,,John is good at math and art."
Dialogue: 0,0:00:41.45,0:00:43.51,Default,,0000,0000,0000,,And he kind of nodded, you know?
Dialogue: 0,0:00:43.51,0:00:45.88,Default,,0000,0000,0000,,The next day I saw him talking to a customer at our
Dialogue: 0,0:00:45.88,0:00:49.68,Default,,0000,0000,0000,,tofu store, and he said, "You know, John's good at math."
Dialogue: 0,0:00:49.68,0:00:52.97,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:00:52.97,0:00:55.40,Default,,0000,0000,0000,,And that always stuck with me all my life.
Dialogue: 0,0:00:55.40,0:00:58.26,Default,,0000,0000,0000,,Why didn't Dad say art? Why wasn't it okay?
Dialogue: 0,0:00:58.26,0:01:01.66,Default,,0000,0000,0000,,Why? It became a question my entire life, and
Dialogue: 0,0:01:01.66,0:01:04.58,Default,,0000,0000,0000,,that's all right, because being good at math meant
Dialogue: 0,0:01:04.58,0:01:08.11,Default,,0000,0000,0000,,he bought me a computer, and some of you remember
Dialogue: 0,0:01:08.11,0:01:09.96,Default,,0000,0000,0000,,this computer, this was my first computer.
Dialogue: 0,0:01:09.96,0:01:13.81,Default,,0000,0000,0000,,Who had an Apple II? Apple II users, very cool. (Applause)
Dialogue: 0,0:01:13.81,0:01:17.07,Default,,0000,0000,0000,,As you remember, the Apple II did nothing at all. (Laughter)
Dialogue: 0,0:01:17.07,0:01:19.33,Default,,0000,0000,0000,,You'd plug it in, you'd type in it and green text would come out.
Dialogue: 0,0:01:19.33,0:01:20.88,Default,,0000,0000,0000,,It would say you're wrong most of the time.
Dialogue: 0,0:01:20.88,0:01:22.72,Default,,0000,0000,0000,,That was the computer we knew.
Dialogue: 0,0:01:22.72,0:01:25.36,Default,,0000,0000,0000,,That computer is a computer that I learned about
Dialogue: 0,0:01:25.36,0:01:29.94,Default,,0000,0000,0000,,going to MIT, my father's dream. And at MIT, however,
Dialogue: 0,0:01:29.94,0:01:33.18,Default,,0000,0000,0000,,I learned about the computer at all levels,
Dialogue: 0,0:01:33.18,0:01:36.86,Default,,0000,0000,0000,,and after, I went to art school to get away from computers,
Dialogue: 0,0:01:36.86,0:01:39.10,Default,,0000,0000,0000,,and I began to think about the computer as more of
Dialogue: 0,0:01:39.10,0:01:41.28,Default,,0000,0000,0000,,a spiritual space of thinking.
Dialogue: 0,0:01:41.28,0:01:44.14,Default,,0000,0000,0000,,And I was influenced by performance art --
Dialogue: 0,0:01:44.14,0:01:48.37,Default,,0000,0000,0000,,so this is 20 years ago. I made a computer out of people.
Dialogue: 0,0:01:48.37,0:01:51.41,Default,,0000,0000,0000,,It was called the Human Powered Computer Experiment.
Dialogue: 0,0:01:51.41,0:01:55.09,Default,,0000,0000,0000,,I have a power manager, mouse driver, memory, etc.,
Dialogue: 0,0:01:55.09,0:01:58.88,Default,,0000,0000,0000,,and I built this in Kyoto, the old capital of Japan.
Dialogue: 0,0:01:58.88,0:02:00.84,Default,,0000,0000,0000,,It's a room broken in two halves.
Dialogue: 0,0:02:00.84,0:02:02.94,Default,,0000,0000,0000,,I've turned the computer on,
Dialogue: 0,0:02:02.94,0:02:06.49,Default,,0000,0000,0000,,and these assistants are placing a giant floppy disk
Dialogue: 0,0:02:06.49,0:02:09.34,Default,,0000,0000,0000,,built out of cardboard, and it's put into the computer.
Dialogue: 0,0:02:09.34,0:02:13.65,Default,,0000,0000,0000,,And the floppy disk drive person wears it. (Laughter)
Dialogue: 0,0:02:13.65,0:02:16.16,Default,,0000,0000,0000,,She finds the first sector on the disk, and
Dialogue: 0,0:02:16.16,0:02:21.50,Default,,0000,0000,0000,,takes data off the disk and passes it off to, of course, the bus.
Dialogue: 0,0:02:21.50,0:02:25.05,Default,,0000,0000,0000,,So the bus diligently carries the data into the computer
Dialogue: 0,0:02:25.05,0:02:28.50,Default,,0000,0000,0000,,to the memory, to the CPU, the VRAM, etc.,
Dialogue: 0,0:02:28.50,0:02:33.28,Default,,0000,0000,0000,,and it's an actual working computer. That's a bus, really. (Laughter)
Dialogue: 0,0:02:33.28,0:02:35.75,Default,,0000,0000,0000,,And it looks kind of fast. That's a mouse driver,
Dialogue: 0,0:02:35.75,0:02:37.75,Default,,0000,0000,0000,,where it's XY. (Laughter)
Dialogue: 0,0:02:37.75,0:02:39.46,Default,,0000,0000,0000,,It looks like it's happening kind of quickly, but it's actually
Dialogue: 0,0:02:39.46,0:02:42.66,Default,,0000,0000,0000,,a very slow computer, and when I realized how slow
Dialogue: 0,0:02:42.66,0:02:46.78,Default,,0000,0000,0000,,this computer was compared to how fast a computer is,
Dialogue: 0,0:02:46.78,0:02:51.42,Default,,0000,0000,0000,,it made me wonder about computers and technology in general.
Dialogue: 0,0:02:51.42,0:02:53.54,Default,,0000,0000,0000,,And so I'm going to talk today about four things, really.
Dialogue: 0,0:02:53.54,0:02:57.24,Default,,0000,0000,0000,,The first three things are about how I've been curious
Dialogue: 0,0:02:57.24,0:03:00.77,Default,,0000,0000,0000,,about technology, design and art, and how they intersect,
Dialogue: 0,0:03:00.77,0:03:03.73,Default,,0000,0000,0000,,how they overlap, and also a topic that I've taken on
Dialogue: 0,0:03:03.73,0:03:05.99,Default,,0000,0000,0000,,since four years ago I became the President
Dialogue: 0,0:03:05.99,0:03:09.56,Default,,0000,0000,0000,,of Rhode Island School of Design: leadership.
Dialogue: 0,0:03:09.56,0:03:12.28,Default,,0000,0000,0000,,And I'll talk about how I've looked to combine
Dialogue: 0,0:03:12.28,0:03:16.91,Default,,0000,0000,0000,,these four areas into a kind of a synthesis, a kind of experiment.
Dialogue: 0,0:03:16.91,0:03:19.55,Default,,0000,0000,0000,,So starting from technology,
Dialogue: 0,0:03:19.55,0:03:21.88,Default,,0000,0000,0000,,technology is a wonderful thing.
Dialogue: 0,0:03:21.88,0:03:25.41,Default,,0000,0000,0000,,When that Apple II came out, it really could do nothing.
Dialogue: 0,0:03:25.41,0:03:27.88,Default,,0000,0000,0000,,It could show text and
Dialogue: 0,0:03:27.88,0:03:31.47,Default,,0000,0000,0000,,after we waited a bit, we had these things called images.
Dialogue: 0,0:03:31.47,0:03:33.96,Default,,0000,0000,0000,,Remember when images were first possible with a computer,
Dialogue: 0,0:03:33.96,0:03:36.35,Default,,0000,0000,0000,,those gorgeous, full-color images?
Dialogue: 0,0:03:36.35,0:03:39.57,Default,,0000,0000,0000,,And then after a few years, we got CD-quality sound.
Dialogue: 0,0:03:39.57,0:03:41.92,Default,,0000,0000,0000,,It was incredible. You could listen to sound on the computer.
Dialogue: 0,0:03:41.92,0:03:45.86,Default,,0000,0000,0000,,And then movies, via CD-ROM. It was amazing.
Dialogue: 0,0:03:45.86,0:03:48.00,Default,,0000,0000,0000,,Remember that excitement?
Dialogue: 0,0:03:48.00,0:03:51.70,Default,,0000,0000,0000,,And then the browser appeared. The browser was great,
Dialogue: 0,0:03:51.70,0:03:54.56,Default,,0000,0000,0000,,but the browser was very primitive, very narrow bandwidth.
Dialogue: 0,0:03:54.56,0:03:57.81,Default,,0000,0000,0000,,Text first, then images, we waited,
Dialogue: 0,0:03:57.81,0:03:59.61,Default,,0000,0000,0000,,CD-quality sound over the Net,
Dialogue: 0,0:03:59.61,0:04:04.25,Default,,0000,0000,0000,,then movies over the Internet. Kind of incredible.
Dialogue: 0,0:04:04.25,0:04:07.12,Default,,0000,0000,0000,,And then the mobile phone occurred,
Dialogue: 0,0:04:07.12,0:04:12.66,Default,,0000,0000,0000,,text, images, audio, video. And now we have iPhone,
Dialogue: 0,0:04:12.66,0:04:16.78,Default,,0000,0000,0000,,iPad, Android, with text, video, audio, etc.
Dialogue: 0,0:04:16.78,0:04:18.81,Default,,0000,0000,0000,,You see this little pattern here?
Dialogue: 0,0:04:18.81,0:04:22.14,Default,,0000,0000,0000,,We're kind of stuck in a loop, perhaps, and this sense
Dialogue: 0,0:04:22.14,0:04:24.75,Default,,0000,0000,0000,,of possibility from computing is something I've been
Dialogue: 0,0:04:24.75,0:04:27.56,Default,,0000,0000,0000,,questioning for the last 10 or so years,
Dialogue: 0,0:04:27.56,0:04:31.78,Default,,0000,0000,0000,,and have looked to design, as we understand most things,
Dialogue: 0,0:04:31.78,0:04:35.67,Default,,0000,0000,0000,,and to understand design with our technology has been a passion of mine.
Dialogue: 0,0:04:35.67,0:04:40.42,Default,,0000,0000,0000,,And I have a small experiment to give you a quick design lesson.
Dialogue: 0,0:04:40.42,0:04:42.92,Default,,0000,0000,0000,,Designers talk about the relationship between form
Dialogue: 0,0:04:42.92,0:04:46.26,Default,,0000,0000,0000,,and content, content and form. Now what does that mean?
Dialogue: 0,0:04:46.26,0:04:48.83,Default,,0000,0000,0000,,Well, content is the word up there: fear.
Dialogue: 0,0:04:48.83,0:04:53.90,Default,,0000,0000,0000,,It's a four-letter word. It's a kind of a bad feeling word, fear.
Dialogue: 0,0:04:53.90,0:04:58.56,Default,,0000,0000,0000,,Fear is set in Light Helvetica, so it's not too stressful,
Dialogue: 0,0:04:58.56,0:05:01.26,Default,,0000,0000,0000,,and if you set it in Ultra Light Helvetica,
Dialogue: 0,0:05:01.26,0:05:05.20,Default,,0000,0000,0000,,it's like, "Oh, fear, who cares?" Right? (Laughter)
Dialogue: 0,0:05:05.20,0:05:07.79,Default,,0000,0000,0000,,You take the same Ultra Light Helvetica and make it big,
Dialogue: 0,0:05:07.79,0:05:10.34,Default,,0000,0000,0000,,and like, whoa, that hurts. Fear.
Dialogue: 0,0:05:10.34,0:05:12.25,Default,,0000,0000,0000,,So you can see how you change the scale, you change
Dialogue: 0,0:05:12.25,0:05:16.56,Default,,0000,0000,0000,,the form. Content is the same, but you feel differently.
Dialogue: 0,0:05:16.56,0:05:18.63,Default,,0000,0000,0000,,You change the typeface to, like, this typeface,
Dialogue: 0,0:05:18.63,0:05:21.41,Default,,0000,0000,0000,,and it's kind of funny. It's like pirate typeface,
Dialogue: 0,0:05:21.41,0:05:24.33,Default,,0000,0000,0000,,like Captain Jack Sparrow typeface. Arr! Fear!
Dialogue: 0,0:05:24.33,0:05:27.22,Default,,0000,0000,0000,,Like, aww, that's not fearful. That's actually funny.
Dialogue: 0,0:05:27.22,0:05:31.09,Default,,0000,0000,0000,,Or fear like this, kind of a nightclub typeface. (Laughter)
Dialogue: 0,0:05:31.09,0:05:33.51,Default,,0000,0000,0000,,Like, we gotta go to Fear. (Laughter)
Dialogue: 0,0:05:33.51,0:05:36.53,Default,,0000,0000,0000,,It's, like, amazing, right? (Laughter) (Applause)
Dialogue: 0,0:05:36.53,0:05:38.98,Default,,0000,0000,0000,,It just changes the same content.
Dialogue: 0,0:05:38.98,0:05:41.23,Default,,0000,0000,0000,,Or you make it -- The letters are separated apart,
Dialogue: 0,0:05:41.23,0:05:43.42,Default,,0000,0000,0000,,they're huddled together like on the deck of the Titanic,
Dialogue: 0,0:05:43.42,0:05:46.42,Default,,0000,0000,0000,,and you feel sorry for the letters, like, I feel the fear.
Dialogue: 0,0:05:46.42,0:05:48.60,Default,,0000,0000,0000,,You feel for them.
Dialogue: 0,0:05:48.60,0:05:50.74,Default,,0000,0000,0000,,Or you change the typeface to something like this.
Dialogue: 0,0:05:50.74,0:05:54.27,Default,,0000,0000,0000,,It's very classy. It's like that expensive restaurant, Fear.
Dialogue: 0,0:05:54.27,0:05:56.56,Default,,0000,0000,0000,,I can never get in there. (Laughter)
Dialogue: 0,0:05:56.56,0:06:01.84,Default,,0000,0000,0000,,It's just amazing, Fear. But that's form, content.
Dialogue: 0,0:06:01.84,0:06:04.89,Default,,0000,0000,0000,,If you just change one letter in that content,
Dialogue: 0,0:06:04.89,0:06:08.87,Default,,0000,0000,0000,,you get a much better word, much better content: free.
Dialogue: 0,0:06:08.87,0:06:13.24,Default,,0000,0000,0000,,"Free" is a great word. You can serve it almost any way.
Dialogue: 0,0:06:13.24,0:06:15.83,Default,,0000,0000,0000,,Free bold feels like Mandela free.
Dialogue: 0,0:06:15.83,0:06:18.52,Default,,0000,0000,0000,,It's like, yes, I can be free.
Dialogue: 0,0:06:18.52,0:06:21.79,Default,,0000,0000,0000,,Free even light feels kind of like, ah, I can breathe in free.
Dialogue: 0,0:06:21.79,0:06:24.52,Default,,0000,0000,0000,,It feels great. Or even free spread out,
Dialogue: 0,0:06:24.52,0:06:28.09,Default,,0000,0000,0000,,it's like, ah, I can breathe in free, so easily.
Dialogue: 0,0:06:28.09,0:06:31.30,Default,,0000,0000,0000,,And I can add in a blue gradient and a dove,
Dialogue: 0,0:06:31.30,0:06:33.65,Default,,0000,0000,0000,,and I have, like, Don Draper free. (Laughter)
Dialogue: 0,0:06:33.65,0:06:37.01,Default,,0000,0000,0000,,So you see that -- form, content, design, it works that way.
Dialogue: 0,0:06:37.01,0:06:39.44,Default,,0000,0000,0000,,It's a powerful thing. It's like magic, almost,
Dialogue: 0,0:06:39.44,0:06:43.73,Default,,0000,0000,0000,,like the magicians we've seen at TED. It's magic.
Dialogue: 0,0:06:43.73,0:06:46.02,Default,,0000,0000,0000,,Design does that.
Dialogue: 0,0:06:46.02,0:06:49.16,Default,,0000,0000,0000,,And I've been curious about how design and technology intersect,
Dialogue: 0,0:06:49.16,0:06:50.63,Default,,0000,0000,0000,,and I'm going to show you some old work I never really
Dialogue: 0,0:06:50.63,0:06:53.92,Default,,0000,0000,0000,,show anymore, to give you a sense of what I used to do.
Dialogue: 0,0:06:53.92,0:06:56.55,Default,,0000,0000,0000,,So -- yeah.
Dialogue: 0,0:06:56.55,0:06:59.74,Default,,0000,0000,0000,,So I made a lot of work in the '90s.
Dialogue: 0,0:06:59.74,0:07:03.03,Default,,0000,0000,0000,,This was a square that responds to sound.
Dialogue: 0,0:07:03.03,0:07:06.46,Default,,0000,0000,0000,,People ask me why I made that. It's not clear. (Laughter)
Dialogue: 0,0:07:06.46,0:07:12.18,Default,,0000,0000,0000,,But I thought it'd be neat for the square
Dialogue: 0,0:07:12.18,0:07:17.23,Default,,0000,0000,0000,,to respond to me, and my kids were small then,
Dialogue: 0,0:07:17.23,0:07:19.81,Default,,0000,0000,0000,,and my kids would play with these things, like, "Aaah,"
Dialogue: 0,0:07:19.81,0:07:22.73,Default,,0000,0000,0000,,you know, they would say, "Daddy, aaah, aaah." You know, like that.
Dialogue: 0,0:07:22.73,0:07:25.12,Default,,0000,0000,0000,,We'd go to a computer store, and they'd do the same thing.
Dialogue: 0,0:07:25.12,0:07:28.29,Default,,0000,0000,0000,,And they'd say, "Daddy, why doesn't the computer respond to sound?"
Dialogue: 0,0:07:28.29,0:07:31.83,Default,,0000,0000,0000,,And it was really at the time I was wondering why doesn't the computer respond to sound?
Dialogue: 0,0:07:31.83,0:07:35.05,Default,,0000,0000,0000,,So I made this as a kind of an experiment at the time.
Dialogue: 0,0:07:35.05,0:07:38.24,Default,,0000,0000,0000,,And then I spent a lot of time in the space of
Dialogue: 0,0:07:38.24,0:07:41.20,Default,,0000,0000,0000,,interactive graphics and things like this, and I stopped doing it because
Dialogue: 0,0:07:41.20,0:07:43.92,Default,,0000,0000,0000,,my students at MIT got so much better than myself,
Dialogue: 0,0:07:43.92,0:07:45.73,Default,,0000,0000,0000,,so I had to hang up my mouse.
Dialogue: 0,0:07:45.73,0:07:49.30,Default,,0000,0000,0000,,But in '96, I made my last piece. It was in black and white,
Dialogue: 0,0:07:49.30,0:07:52.52,Default,,0000,0000,0000,,monochrome, fully monochrome, all in integer mathematics.
Dialogue: 0,0:07:52.52,0:07:54.19,Default,,0000,0000,0000,,It's called "Tap, Type, Write."
Dialogue: 0,0:07:54.19,0:07:57.67,Default,,0000,0000,0000,,It's paying a tribute to the wonderful typewriter
Dialogue: 0,0:07:57.67,0:08:01.76,Default,,0000,0000,0000,,that my mother used to type on all the time as a legal secretary.
Dialogue: 0,0:08:01.76,0:08:04.28,Default,,0000,0000,0000,,It has 10 variations. (Typing noise)
Dialogue: 0,0:08:04.28,0:08:06.41,Default,,0000,0000,0000,,(Typing noise)
Dialogue: 0,0:08:06.41,0:08:09.78,Default,,0000,0000,0000,,There's a shift.
Dialogue: 0,0:08:09.78,0:08:14.05,Default,,0000,0000,0000,,Ten variations. This is, like, spin the letter around.
Dialogue: 0,0:08:14.05,0:08:17.65,Default,,0000,0000,0000,,(Typing noises)
Dialogue: 0,0:08:17.65,0:08:24.64,Default,,0000,0000,0000,,This is, like, a ring of letters. (Typing noises)
Dialogue: 0,0:08:24.64,0:08:27.55,Default,,0000,0000,0000,,This is 20 years old, so it's kind of a --
Dialogue: 0,0:08:27.55,0:08:29.36,Default,,0000,0000,0000,,Let's see, this is —
Dialogue: 0,0:08:29.36,0:08:31.48,Default,,0000,0000,0000,,I love the French film "The Red Balloon."
Dialogue: 0,0:08:31.48,0:08:33.74,Default,,0000,0000,0000,,Great movie, right? I love that movie. So,
Dialogue: 0,0:08:33.74,0:08:37.34,Default,,0000,0000,0000,,this is sort of like a play on that. (Typing noises) (Typewriter bell)
Dialogue: 0,0:08:37.34,0:08:41.47,Default,,0000,0000,0000,,It's peaceful, like that. (Laughter)
Dialogue: 0,0:08:41.47,0:08:45.64,Default,,0000,0000,0000,,I'll show this last one. This is about balance, you know.
Dialogue: 0,0:08:45.64,0:08:47.59,Default,,0000,0000,0000,,It's kind of stressful typing out, so if you
Dialogue: 0,0:08:47.59,0:08:50.95,Default,,0000,0000,0000,,type on this keyboard, you can, like, balance it out.
Dialogue: 0,0:08:50.95,0:08:53.02,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:08:53.02,0:08:55.57,Default,,0000,0000,0000,,If you hit G, life's okay, so I always say,
Dialogue: 0,0:08:55.57,0:08:58.93,Default,,0000,0000,0000,,"Hit G, and it's going to be all right.
Dialogue: 0,0:08:58.93,0:09:01.44,Default,,0000,0000,0000,,Thank you. (Applause)
Dialogue: 0,0:09:01.44,0:09:04.08,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:09:04.08,0:09:07.42,Default,,0000,0000,0000,,So that was 20 years ago, and
Dialogue: 0,0:09:07.42,0:09:12.06,Default,,0000,0000,0000,,I was always on the periphery of art.
Dialogue: 0,0:09:12.06,0:09:14.41,Default,,0000,0000,0000,,By being President of RISD I've gone deep into art,
Dialogue: 0,0:09:14.41,0:09:18.07,Default,,0000,0000,0000,,and art is a wonderful thing, fine art, pure art.
Dialogue: 0,0:09:18.07,0:09:20.87,Default,,0000,0000,0000,,You know, when people say, "I don't get art.
Dialogue: 0,0:09:20.87,0:09:25.26,Default,,0000,0000,0000,,I don't get it at all." That means art is working, you know?
Dialogue: 0,0:09:25.26,0:09:27.34,Default,,0000,0000,0000,,It's like, art is supposed to be enigmatic, so when you say,
Dialogue: 0,0:09:27.34,0:09:30.30,Default,,0000,0000,0000,,like, "I don't get it," like, oh, that's great. (Laughter)
Dialogue: 0,0:09:30.30,0:09:32.93,Default,,0000,0000,0000,,Art does that, because art is about asking questions,
Dialogue: 0,0:09:32.93,0:09:35.64,Default,,0000,0000,0000,,questions that may not be answerable.
Dialogue: 0,0:09:35.64,0:09:37.57,Default,,0000,0000,0000,,At RISD, we have this amazing facility called
Dialogue: 0,0:09:37.57,0:09:41.24,Default,,0000,0000,0000,,the Edna Lawrence Nature Lab. It has 80,000 samples
Dialogue: 0,0:09:41.24,0:09:44.82,Default,,0000,0000,0000,,of animal, bone, mineral, plants.
Dialogue: 0,0:09:44.82,0:09:47.53,Default,,0000,0000,0000,,You know, in Rhode Island, if an animal gets hit on the road,
Dialogue: 0,0:09:47.53,0:09:50.71,Default,,0000,0000,0000,,they call us up and we pick it up and stuff it.
Dialogue: 0,0:09:50.71,0:09:53.25,Default,,0000,0000,0000,,And why do we have this facility?
Dialogue: 0,0:09:53.25,0:09:56.69,Default,,0000,0000,0000,,Because at RISD, you have to look at the actual animal,
Dialogue: 0,0:09:56.69,0:09:59.57,Default,,0000,0000,0000,,the object, to understand its volume, to perceive it.
Dialogue: 0,0:09:59.57,0:10:02.28,Default,,0000,0000,0000,,At RISD, you're not allowed to draw from an image.
Dialogue: 0,0:10:02.28,0:10:03.95,Default,,0000,0000,0000,,And many people ask me, John, couldn't you just
Dialogue: 0,0:10:03.95,0:10:08.08,Default,,0000,0000,0000,,digitize all this? Make it all digital? Wouldn't it be better?
Dialogue: 0,0:10:08.08,0:10:11.02,Default,,0000,0000,0000,,And I often say, well, there's something good to how things
Dialogue: 0,0:10:11.02,0:10:14.68,Default,,0000,0000,0000,,used to be done. There's something very different about it,
Dialogue: 0,0:10:14.68,0:10:17.01,Default,,0000,0000,0000,,something we should figure out what is good about
Dialogue: 0,0:10:17.01,0:10:20.09,Default,,0000,0000,0000,,how we did it, even in this new era.
Dialogue: 0,0:10:20.09,0:10:22.98,Default,,0000,0000,0000,,And I have a good friend, he's a new media artist named
Dialogue: 0,0:10:22.98,0:10:26.52,Default,,0000,0000,0000,,Tota Hasegawa. He's based in London, no, actually it's in Tokyo,
Dialogue: 0,0:10:26.52,0:10:28.62,Default,,0000,0000,0000,,but when he was based in London, he had a game
Dialogue: 0,0:10:28.62,0:10:31.91,Default,,0000,0000,0000,,with his wife. He would go to antique shops,
Dialogue: 0,0:10:31.91,0:10:34.06,Default,,0000,0000,0000,,and the game was as such:
Dialogue: 0,0:10:34.06,0:10:36.74,Default,,0000,0000,0000,,When we look at an antique we want,
Dialogue: 0,0:10:36.74,0:10:39.58,Default,,0000,0000,0000,,we'll ask the shopkeeper for the story behind the antique,
Dialogue: 0,0:10:39.58,0:10:41.21,Default,,0000,0000,0000,,and if it's a good story, we'll buy it.
Dialogue: 0,0:10:41.21,0:10:43.45,Default,,0000,0000,0000,,So they'd go to an antique shop, and they'd look at this cup,
Dialogue: 0,0:10:43.45,0:10:44.78,Default,,0000,0000,0000,,and they'd say, "Tell us about this cup."
Dialogue: 0,0:10:44.78,0:10:48.89,Default,,0000,0000,0000,,And the shopkeeper would say, "It's old." (Laughter)
Dialogue: 0,0:10:48.89,0:10:52.61,Default,,0000,0000,0000,,"Tell us more."\N"Oh, it's really old." (Laughter)
Dialogue: 0,0:10:52.61,0:10:55.16,Default,,0000,0000,0000,,And he saw, over and over, the antique's value
Dialogue: 0,0:10:55.16,0:10:57.82,Default,,0000,0000,0000,,was all about it being old.
Dialogue: 0,0:10:57.82,0:11:00.33,Default,,0000,0000,0000,,And as a new media artist, he reflected, and said,
Dialogue: 0,0:11:00.33,0:11:02.97,Default,,0000,0000,0000,,you know, I've spent my whole career making new media art.
Dialogue: 0,0:11:02.97,0:11:07.68,Default,,0000,0000,0000,,People say, "Wow, your art, what is it?"\NIt's new media.
Dialogue: 0,0:11:07.68,0:11:10.71,Default,,0000,0000,0000,,And he realized, it isn't about old or new.
Dialogue: 0,0:11:10.71,0:11:12.23,Default,,0000,0000,0000,,It's about something in between.
Dialogue: 0,0:11:12.23,0:11:17.69,Default,,0000,0000,0000,,It isn't about "old," the dirt, "new," the cloud. It's about what is good.
Dialogue: 0,0:11:17.69,0:11:23.12,Default,,0000,0000,0000,,A combination of the cloud and the dirt is where the action is at.
Dialogue: 0,0:11:23.12,0:11:25.11,Default,,0000,0000,0000,,You see it in all interesting art today, in all
Dialogue: 0,0:11:25.11,0:11:27.12,Default,,0000,0000,0000,,interesting businesses today. How we combine
Dialogue: 0,0:11:27.12,0:11:31.41,Default,,0000,0000,0000,,those two together to make good is very interesting.
Dialogue: 0,0:11:31.41,0:11:34.18,Default,,0000,0000,0000,,So art makes questions, and
Dialogue: 0,0:11:34.18,0:11:39.01,Default,,0000,0000,0000,,leadership is something that is asking a lot of questions.
Dialogue: 0,0:11:39.01,0:11:41.01,Default,,0000,0000,0000,,We aren't functioning so easily anymore.
Dialogue: 0,0:11:41.01,0:11:44.14,Default,,0000,0000,0000,,We aren't a simple authoritarian regime anymore.
Dialogue: 0,0:11:44.14,0:11:47.54,Default,,0000,0000,0000,,As an example of authoritarianism, I was in Russia one time
Dialogue: 0,0:11:47.54,0:11:49.72,Default,,0000,0000,0000,,traveling in St. Petersburg, at a national monument,
Dialogue: 0,0:11:49.72,0:11:52.88,Default,,0000,0000,0000,,and I saw this sign that says, "Do Not Walk On The Grass,"
Dialogue: 0,0:11:52.88,0:11:54.52,Default,,0000,0000,0000,,and I thought, oh, I mean, I speak English,
Dialogue: 0,0:11:54.52,0:11:57.26,Default,,0000,0000,0000,,and you're trying to single me out. That's not fair.
Dialogue: 0,0:11:57.26,0:12:00.14,Default,,0000,0000,0000,,But I found a sign for Russian-speaking people,
Dialogue: 0,0:12:00.14,0:12:03.31,Default,,0000,0000,0000,,and it was the best sign ever to say no.
Dialogue: 0,0:12:03.31,0:12:06.03,Default,,0000,0000,0000,,It was like, "No swimming, no hiking, no anything."
Dialogue: 0,0:12:06.03,0:12:11.63,Default,,0000,0000,0000,,My favorite ones are "no plants." Why would you bring a plant to a national monument? I'm not sure.
Dialogue: 0,0:12:11.63,0:12:13.90,Default,,0000,0000,0000,,And also "no love." (Laughter)
Dialogue: 0,0:12:13.90,0:12:17.46,Default,,0000,0000,0000,,So that is authoritarianism.
Dialogue: 0,0:12:17.46,0:12:19.62,Default,,0000,0000,0000,,And what is that, structurally?
Dialogue: 0,0:12:19.62,0:12:22.37,Default,,0000,0000,0000,,It's a hierarchy. We all know that a hierarchy is how we run
Dialogue: 0,0:12:22.37,0:12:25.40,Default,,0000,0000,0000,,many systems today, but as we know, it's been disrupted.
Dialogue: 0,0:12:25.40,0:12:28.92,Default,,0000,0000,0000,,It is now a network instead of a perfect tree.
Dialogue: 0,0:12:28.92,0:12:32.14,Default,,0000,0000,0000,,It's a heterarchy instead of a hierarchy. And that's kind of awkward.
Dialogue: 0,0:12:32.14,0:12:35.54,Default,,0000,0000,0000,,And so today, leaders are faced
Dialogue: 0,0:12:35.54,0:12:37.45,Default,,0000,0000,0000,,with how to lead differently, I believe.
Dialogue: 0,0:12:37.45,0:12:39.68,Default,,0000,0000,0000,,This is work I did with my colleague Becky Bermont
Dialogue: 0,0:12:39.68,0:12:41.92,Default,,0000,0000,0000,,on creative leadership. What can we learn
Dialogue: 0,0:12:41.92,0:12:44.34,Default,,0000,0000,0000,,from artists and designers for how to lead?
Dialogue: 0,0:12:44.34,0:12:48.35,Default,,0000,0000,0000,,Because in many senses, a regular leader loves to avoid mistakes.
Dialogue: 0,0:12:48.35,0:12:52.42,Default,,0000,0000,0000,,Someone who's creative actually loves to learn from mistakes.
Dialogue: 0,0:12:52.42,0:12:55.60,Default,,0000,0000,0000,,A traditional leader is always wanting to be right,
Dialogue: 0,0:12:55.60,0:13:00.06,Default,,0000,0000,0000,,whereas a creative leader hopes to be right.
Dialogue: 0,0:13:00.06,0:13:02.56,Default,,0000,0000,0000,,And this frame is important today, in this complex,
Dialogue: 0,0:13:02.56,0:13:07.33,Default,,0000,0000,0000,,ambiguous space, and artists and designers have a lot to teach us, I believe.
Dialogue: 0,0:13:07.33,0:13:11.04,Default,,0000,0000,0000,,And I had a show in London recently where my friends
Dialogue: 0,0:13:11.04,0:13:12.92,Default,,0000,0000,0000,,invited me to come to London for four days
Dialogue: 0,0:13:12.92,0:13:15.38,Default,,0000,0000,0000,,to sit in a sandbox, and I said great.
Dialogue: 0,0:13:15.38,0:13:18.73,Default,,0000,0000,0000,,And so I sat in a sandbox for four days straight,
Dialogue: 0,0:13:18.73,0:13:21.89,Default,,0000,0000,0000,,six hours every day, six-minute appointments with anyone in London,
Dialogue: 0,0:13:21.89,0:13:24.08,Default,,0000,0000,0000,,and that was really bad.
Dialogue: 0,0:13:24.08,0:13:27.71,Default,,0000,0000,0000,,But I would listen to people, hear their issues,
Dialogue: 0,0:13:27.71,0:13:29.60,Default,,0000,0000,0000,,draw in the sand, try to figure things out,
Dialogue: 0,0:13:29.60,0:13:32.14,Default,,0000,0000,0000,,and it was kind of hard to figure out what I was doing.
Dialogue: 0,0:13:32.14,0:13:34.85,Default,,0000,0000,0000,,You know? It's all these one-on-one meetings for like four days.
Dialogue: 0,0:13:34.85,0:13:36.76,Default,,0000,0000,0000,,And it felt kind of like being president, actually.
Dialogue: 0,0:13:36.76,0:13:39.76,Default,,0000,0000,0000,,I was like, "Oh, this my job. President. I do a lot of meetings, you know?"
Dialogue: 0,0:13:39.76,0:13:41.66,Default,,0000,0000,0000,,And by the end of the experience,
Dialogue: 0,0:13:41.66,0:13:44.50,Default,,0000,0000,0000,,I realized why I was doing this.
Dialogue: 0,0:13:44.50,0:13:48.63,Default,,0000,0000,0000,,It's because leaders, what we do is we connect
Dialogue: 0,0:13:48.63,0:13:52.79,Default,,0000,0000,0000,,improbable connections and hope something will happen,
Dialogue: 0,0:13:52.79,0:13:54.54,Default,,0000,0000,0000,,and in that room I found so many connections
Dialogue: 0,0:13:54.54,0:13:58.86,Default,,0000,0000,0000,,between people across all of London, and so leadership,
Dialogue: 0,0:13:58.86,0:14:01.50,Default,,0000,0000,0000,,connecting people, is the great question today.
Dialogue: 0,0:14:01.50,0:14:03.76,Default,,0000,0000,0000,,Whether you're in the hierarchy or the heterarchy,
Dialogue: 0,0:14:03.76,0:14:06.15,Default,,0000,0000,0000,,it's a wonderful design challenge.
Dialogue: 0,0:14:06.15,0:14:09.88,Default,,0000,0000,0000,,And one thing I've been doing is doing some research
Dialogue: 0,0:14:09.88,0:14:13.52,Default,,0000,0000,0000,,on systems that can combine technology and leadership
Dialogue: 0,0:14:13.52,0:14:14.52,Default,,0000,0000,0000,,with an art and design perspective.
Dialogue: 0,0:14:14.52,0:14:18.79,Default,,0000,0000,0000,,Let me show you something I haven't shown anywhere, actually.
Dialogue: 0,0:14:18.79,0:14:21.23,Default,,0000,0000,0000,,So what this is, is a kind of a sketch, an application sketch
Dialogue: 0,0:14:21.23,0:14:23.79,Default,,0000,0000,0000,,I wrote in Python. You know how there's Photoshop?
Dialogue: 0,0:14:23.79,0:14:28.05,Default,,0000,0000,0000,,This is called Powershop, and the way it works is
Dialogue: 0,0:14:28.05,0:14:31.08,Default,,0000,0000,0000,,imagine an organization. You know, the CEO isn't ever
Dialogue: 0,0:14:31.08,0:14:33.36,Default,,0000,0000,0000,,at the top. The CEO's at the center of the organization.
Dialogue: 0,0:14:33.36,0:14:35.58,Default,,0000,0000,0000,,There may be different subdivisions in the organization,
Dialogue: 0,0:14:35.58,0:14:38.26,Default,,0000,0000,0000,,and you might want to look into different areas. For instance,
Dialogue: 0,0:14:38.26,0:14:41.77,Default,,0000,0000,0000,,green are areas doing well, red are areas doing poorly.
Dialogue: 0,0:14:41.77,0:14:44.02,Default,,0000,0000,0000,,You know, how do you, as the leader, scan, connect,
Dialogue: 0,0:14:44.02,0:14:47.02,Default,,0000,0000,0000,,make things happen? So for instance, you might open up
Dialogue: 0,0:14:47.02,0:14:50.17,Default,,0000,0000,0000,,a distribution here and find the different subdivisions in there,
Dialogue: 0,0:14:50.17,0:14:53.88,Default,,0000,0000,0000,,and know that you know someone in Eco, over here,
Dialogue: 0,0:14:53.88,0:14:55.86,Default,,0000,0000,0000,,and
Dialogue: 0,0:14:55.86,0:14:57.87,Default,,0000,0000,0000,,these people here are in Eco, the people you might
Dialogue: 0,0:14:57.87,0:15:01.94,Default,,0000,0000,0000,,engage with as CEO, people going across the hierarchy.
Dialogue: 0,0:15:01.94,0:15:05.02,Default,,0000,0000,0000,,And part of the challenge of the CEO is to find
Dialogue: 0,0:15:05.02,0:15:08.48,Default,,0000,0000,0000,,connections across areas, and so you might look in R&D,
Dialogue: 0,0:15:08.48,0:15:11.68,Default,,0000,0000,0000,,and here you see one person who crosses the two areas
Dialogue: 0,0:15:11.68,0:15:15.24,Default,,0000,0000,0000,,of interest, and it's a person important to engage.
Dialogue: 0,0:15:15.24,0:15:19.28,Default,,0000,0000,0000,,So you might want to, for instance, get a heads-up display
Dialogue: 0,0:15:19.28,0:15:21.87,Default,,0000,0000,0000,,on how you're interacting with them.
Dialogue: 0,0:15:21.87,0:15:23.45,Default,,0000,0000,0000,,How many coffees do you have?
Dialogue: 0,0:15:23.45,0:15:26.85,Default,,0000,0000,0000,,How often are you calling them, emailing them?
Dialogue: 0,0:15:26.85,0:15:29.64,Default,,0000,0000,0000,,What is the tenor of their email? How is it working out?
Dialogue: 0,0:15:29.64,0:15:31.100,Default,,0000,0000,0000,,Leaders might be able to use these systems to
Dialogue: 0,0:15:31.100,0:15:34.98,Default,,0000,0000,0000,,better regulate how they work inside the heterarchy.
Dialogue: 0,0:15:34.98,0:15:38.41,Default,,0000,0000,0000,,You can also imagine using technology like from Luminoso,
Dialogue: 0,0:15:38.41,0:15:40.93,Default,,0000,0000,0000,,the guys from Cambridge who were looking at deep
Dialogue: 0,0:15:40.93,0:15:44.16,Default,,0000,0000,0000,,text analysis. What is the tenor of your communications?
Dialogue: 0,0:15:44.16,0:15:47.62,Default,,0000,0000,0000,,So these kind of systems, I believe, are important.
Dialogue: 0,0:15:47.62,0:15:50.47,Default,,0000,0000,0000,,They're targeted social media systems around leaders.
Dialogue: 0,0:15:50.47,0:15:53.78,Default,,0000,0000,0000,,And I believe that this kind of perspective will only begin
Dialogue: 0,0:15:53.78,0:15:59.09,Default,,0000,0000,0000,,to grow as more leaders enter the space of art and design,
Dialogue: 0,0:15:59.09,0:16:02.51,Default,,0000,0000,0000,,because art and design lets you think like this,
Dialogue: 0,0:16:02.51,0:16:04.29,Default,,0000,0000,0000,,find different systems like this,
Dialogue: 0,0:16:04.29,0:16:06.16,Default,,0000,0000,0000,,and I've just begun thinking like this,
Dialogue: 0,0:16:06.16,0:16:08.10,Default,,0000,0000,0000,,so I'm glad to share that with you.
Dialogue: 0,0:16:08.10,0:16:11.28,Default,,0000,0000,0000,,So in closing, I want to thank all of you
Dialogue: 0,0:16:11.28,0:16:15.36,Default,,0000,0000,0000,,for your attention. Thanks very much. (Applause)
Dialogue: 0,0:16:15.36,0:16:20.04,Default,,0000,0000,0000,,(Applause)