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[music plays]

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Go!

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I'm George Kellerman. I'm a venture partner at 500 Startups.

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I'm primarily responsible for fund-raising and investments in Japan,

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but another area of interest for me is video.

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One of the reasons why I'm interested in video personally

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is because I watch the way my daughters ages twelve and fourteen

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interact with YouTube and the way they use video.

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They were sitting in the living room with a laptop on their lap,

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not even paying attention to what's going on on the TV.

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So they're using video to find their own favorite content,

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to use it as a radio source, they didn't even listen to the radio

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and they hardly use their iPods anymore.

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Video has been tremendously transformative over the last few years.

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We've seen YouTube develop as a platform,

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that it's a place where people interact with content,

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create content, share content,

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and we've seen new forms of content consumption come out of YouTube.

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It really made me realize that this is a very very powerful platform

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and here at 500 Startups we really like video,

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we're actually looking to invest more in video.

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We currently have about thirty companies in our portfolio that are video related.

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We've got companies such as Virool, Switchcam, Highlight Cam.

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We're also seeing companies like Ipsy

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which are using video as a way to sell their products and to make a connection with their users.

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So, if you've got a product, service, or idea

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that you think will transform the way that users use video,

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then you should really consider applying to our accelerator.

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We're currently accepting applications.

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Go to angel.co/500startups

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We'd love to see more products and services in this space.

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It's an area where we really want to invest in more.

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So show us what you can do.

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500 startups, out! [music rises, then fades]