0:00:00.765,0:00:04.367
So let me start by taking you back,

0:00:04.367,0:00:06.603
back into the mists of your memory

0:00:06.603,0:00:10.116
to perhaps the most anticipated year in your life,

0:00:10.116,0:00:12.752
but certainly the most anticipated year

0:00:12.752,0:00:14.730
in all human history:

0:00:14.730,0:00:17.668
the year 2000. Remember that?

0:00:17.668,0:00:21.221
Y2K, the dotcom bubble,

0:00:21.221,0:00:23.618
stressing about whose party you're going to go to

0:00:23.618,0:00:25.840
as the clock strikes midnight,

0:00:25.840,0:00:27.882
before the champagne goes flat,

0:00:27.882,0:00:31.201
and then there's that inchoate yearning

0:00:31.201,0:00:34.440
that was felt, I think, by many, that the millennium,

0:00:34.440,0:00:36.956
that the year 2000, should mean more,

0:00:36.956,0:00:40.175
more than just a two and some zeroes.

0:00:40.175,0:00:43.933
Well, amazingly, for once, our world leaders

0:00:43.933,0:00:46.555
actually lived up to that millennium moment

0:00:46.555,0:00:48.704
and back in 2000 agreed to some

0:00:48.704,0:00:51.111
pretty extraordinary stuff:

0:00:51.111,0:00:54.557
visionary, measurable, long-term targets

0:00:54.557,0:00:57.290
called the Millennium Development Goals.

0:00:57.290,0:00:59.535
Now, I'm sure you all keep a copy of the goals

0:00:59.535,0:01:02.317
under your pillow, or by the bedside table,

0:01:02.317,0:01:04.403
but just in case you don't,

0:01:04.403,0:01:06.233
and your memory needs some jogging,

0:01:06.233,0:01:08.855
the deal agreed then goes like this:

0:01:08.855,0:01:11.430
developing countries promised to at least halve

0:01:11.430,0:01:14.828
extreme poverty, hunger and deaths from disease,

0:01:14.828,0:01:17.608
alongside some other targets, by 2015,

0:01:17.608,0:01:20.463
and developed nations promised to help them

0:01:20.463,0:01:22.861
get that done by dropping debts,

0:01:22.861,0:01:25.582
increasing smart aid, and trade reform.

0:01:25.582,0:01:27.831
Well, we're approaching 2015,

0:01:27.831,0:01:30.630
so we'd better assess, how are we doing on these goals?

0:01:30.630,0:01:34.392
But we've also got to decide, do we like such global goals?

0:01:34.392,0:01:37.631
Some people don't. And if we like them, we've got to decide

0:01:37.631,0:01:40.864
what we want to do on these goals going forward.

0:01:40.864,0:01:43.043
What does the world want to do together?

0:01:43.043,0:01:45.566
We've got to decide a process by which we decide.

0:01:45.566,0:01:48.464
Well, I definitely think these goals are worth building on

0:01:48.464,0:01:52.265
and seeing through, and here's just a few reasons why.

0:01:52.265,0:01:55.382
Incredible partnerships between the private sector,

0:01:55.382,0:01:57.586
political leaders, philanthropists

0:01:57.586,0:01:59.615
and amazing grassroots activists

0:01:59.615,0:02:01.344
across the developing world,

0:02:01.344,0:02:05.878
but also 250,000 people marched in the streets

0:02:05.878,0:02:08.314
of Edinburgh outside this very building

0:02:08.314,0:02:09.658
for Make Poverty History.

0:02:09.658,0:02:12.349
All together, they achieved these results:

0:02:12.349,0:02:15.441
increased the number of people on anti-retrovirals,

0:02:15.441,0:02:17.614
life-saving anti-AIDS drugs;

0:02:17.614,0:02:20.302
nearly halved deaths from malaria;

0:02:20.302,0:02:25.064
vaccinated so many that 5.4 million lives will be saved.

0:02:25.064,0:02:27.367
And combined, this is going to result

0:02:27.367,0:02:30.450
in two million fewer children dying every year,

0:02:30.450,0:02:32.495
last year, than in the year 2000.

0:02:32.495,0:02:35.430
That's 5,000 fewer kids dying every day,

0:02:35.430,0:02:38.974
ten times you lot not dead every day,

0:02:38.974,0:02:40.956
because of all of these partnerships.

0:02:40.956,0:02:44.059
So I think this is amazing living proof of progress

0:02:44.059,0:02:46.016
that more people should know about,

0:02:46.016,0:02:48.423
but the challenge of communicating this kind of good news

0:02:48.423,0:02:51.463
is probably the subject of a different TEDTalk.

0:02:51.463,0:02:53.981
Anyway, for now, anyone involved in getting these results,

0:02:53.981,0:02:57.192
thank you. I think this proved these goals are worth it.

0:02:57.192,0:02:59.809
But there's still a lot of unfinished business.

0:02:59.809,0:03:04.411
Still, 7.6 million children die every year of preventable,

0:03:04.411,0:03:06.482
treatable diseases,

0:03:06.482,0:03:09.215
and 178 million kids are malnourished

0:03:09.215,0:03:10.645
to the point of stunting, a horrible term

0:03:10.645,0:03:14.423
which means physical and cognitive lifelong impairment.

0:03:14.423,0:03:16.911
So there's plainly a lot more to do on the goals we've got.

0:03:16.911,0:03:19.959
But then, a lot of people think there are things

0:03:19.959,0:03:21.872
that should have been in the original package

0:03:21.872,0:03:24.144
that weren't agreed back then that should now be included,

0:03:24.144,0:03:26.674
like sustainable development targets,

0:03:26.674,0:03:28.936
natural resource governance targets,

0:03:28.936,0:03:31.131
access to opportunity, to knowledge,

0:03:31.131,0:03:33.121
equity, fighting corruption.

0:03:33.121,0:03:35.777
All of this is measurable and could be in the new goals.

0:03:35.777,0:03:37.745
But the key thing here is,

0:03:37.745,0:03:39.860
what do you think should be in the new goals?

0:03:39.860,0:03:41.772
What do you want?

0:03:41.772,0:03:44.216
Are you annoyed that I didn't talk about gender equality

0:03:44.216,0:03:46.093
or education?

0:03:46.093,0:03:48.479
Should those be in the new package of goals?

0:03:48.479,0:03:50.493
And quite frankly, that's a good question,

0:03:50.493,0:03:52.439
but there's going to be some tough tradeoffs

0:03:52.439,0:03:54.395
and choices here, so you want to hope

0:03:54.395,0:03:56.332
that the process by which the world decides

0:03:56.332,0:03:59.571
these new goals is going to be legitimate, right?

0:03:59.571,0:04:01.597
Well, as we gather here in Edinburgh,

0:04:01.597,0:04:04.579
technocrats appointed by the U.N. and certain governments,

0:04:04.579,0:04:07.042
with the best intentions, are busying themselves

0:04:07.042,0:04:09.441
designing a new package of goals,

0:04:09.441,0:04:12.761
and currently they're doing that through pretty much the same old

0:04:12.761,0:04:16.494
late-20th-century, top-down, elite, closed process.

0:04:16.494,0:04:20.296
But, of course, since then, the Web and mobile telephony,

0:04:20.296,0:04:23.038
along with ubiquitous reality TV formats

0:04:23.038,0:04:25.155
have spread all around the world.

0:04:25.155,0:04:27.939
So what we'd like to propose is that we use them

0:04:27.939,0:04:30.961
to involve people from all around the world

0:04:30.961,0:04:34.730
in an historic first: the world's first truly global

0:04:34.730,0:04:38.320
poll and consultation, where everyone everywhere

0:04:38.320,0:04:41.668
has an equal voice for the very first time.

0:04:41.668,0:04:45.203
I mean, wouldn't it be a huge historic missed opportunity

0:04:45.203,0:04:47.851
not to do this, given that we can?

0:04:47.851,0:04:52.750
There's hundreds of billions of your aid dollars at stake,

0:04:52.750,0:04:56.696
tens of millions of lives, or deaths, at stake,

0:04:56.696,0:04:59.043
and, I'd argue, the security and future

0:04:59.043,0:05:01.506
of you and your family is also at stake.

0:05:01.506,0:05:05.095
So, if you're with me, I'd say there's three essential steps

0:05:05.095,0:05:07.450
in this crowdsourcing campaign:

0:05:07.450,0:05:10.327
collecting, connecting and committing.

0:05:10.327,0:05:12.499
So first of all, we've got to ground this campaign

0:05:12.499,0:05:14.623
in core polling data.

0:05:14.623,0:05:16.737
Let's go into every country that will let us in,

0:05:16.737,0:05:19.325
ask 1,001 people what they want

0:05:19.325,0:05:21.385
the new goals to be, making special efforts

0:05:21.385,0:05:23.624
to reach the poorest, those without access

0:05:23.624,0:05:26.673
to modern technology, and let's make sure that their views

0:05:26.673,0:05:28.957
are at the center of the goals going forward.

0:05:28.957,0:05:33.052
Then, we've got to commission a baseline survey

0:05:33.052,0:05:35.292
to make sure we can monitor and progress the goals

0:05:35.292,0:05:37.318
going forward. The original goals didn't really have

0:05:37.318,0:05:39.192
good baseline survey data,

0:05:39.192,0:05:43.584
and we're going to need the help of big data through all of this process to make sure

0:05:43.584,0:05:45.656
we can really monitor the progress.

0:05:45.656,0:05:48.361
And then we've got to connect with the big crowd.

0:05:48.361,0:05:51.478
Now here, we see the role for an unprecedented coalition

0:05:51.478,0:05:54.448
of social media giants and upstarts,

0:05:54.448,0:05:58.397
telecoms companies, reality TV show formats,

0:05:58.397,0:06:01.895
gaming companies, telecoms, all of them together

0:06:01.895,0:06:05.336
in kind of their "We Are The World" moment.

0:06:05.336,0:06:07.643
Could they come together and help

0:06:07.643,0:06:10.424
the Millennium Development Goals get rebranded

0:06:10.424,0:06:13.448
into the Millennial Generation's Goals?

0:06:13.448,0:06:16.261
And if just five percent of the five billion plus

0:06:16.261,0:06:19.508
who are currently connected made a comment,

0:06:19.508,0:06:21.830
and that comment turned into a commitment,

0:06:21.830,0:06:24.966
we could crowdsource a force of 300 million people

0:06:24.966,0:06:28.384
around the world to help see these goals through.

0:06:28.384,0:06:31.886
If we have this collected data, and this connected crowd,

0:06:31.886,0:06:33.615
based upon our experience of campaigning

0:06:33.615,0:06:35.256
and getting world leaders to commit,

0:06:35.256,0:06:36.697
I think world leaders will commit

0:06:36.697,0:06:39.104
to most of the crowdsourced recommendations.

0:06:39.104,0:06:41.727
But the question really is, through this process

0:06:41.727,0:06:44.415
will we all have become committed?

0:06:44.415,0:06:47.316
And if we are, are we ready to iterate, monitor

0:06:47.316,0:06:49.580
and provide feedback, make sure these promises

0:06:49.580,0:06:51.563
are really delivering results?

0:06:51.563,0:06:54.764
Well, there's some fantastic examples here to scale up,

0:06:54.764,0:06:57.476
mostly piloted within Africa, actually.

0:06:57.476,0:06:59.715
There's Open Data Kenya, which geocodes

0:06:59.715,0:07:02.167
and crowdsources information about where projects are,

0:07:02.167,0:07:03.754
are they delivering results.

0:07:03.754,0:07:05.530
Often, they're not in the right place.

0:07:05.530,0:07:08.984
And Ushahidi, which means "witness" in Swahili,

0:07:08.984,0:07:11.382
which geocodes and crowdsources information

0:07:11.382,0:07:15.295
in complex emergencies to help target responses.

0:07:15.295,0:07:18.704
This is some of the most exciting stuff

0:07:18.704,0:07:20.563
in development and democracy,

0:07:20.563,0:07:22.662
where citizens on the edge of a network

0:07:22.662,0:07:24.603
are helping to force open the process

0:07:24.603,0:07:27.314
to make sure that the big global aid promises

0:07:27.314,0:07:30.768
and vague stuff up at the top really delivers for people

0:07:30.768,0:07:34.924
at a grassroots level and inverts that pyramid.

0:07:34.924,0:07:38.436
This openness, this forcing openness, is key,

0:07:38.436,0:07:41.372
and if it wasn't entirely transparent already,

0:07:41.372,0:07:46.016
I should be open: I've got a completely transparent agenda.

0:07:46.016,0:07:48.423
Long-term trends suggest that this century

0:07:48.423,0:07:50.679
is going to be a tough place to live,

0:07:50.679,0:07:54.576
with population increases, consumption patterns increasing,

0:07:54.576,0:07:58.010
and conflict over scarce natural resources.

0:07:58.010,0:08:01.654
And look at the state of global politics today.

0:08:01.654,0:08:04.755
Look at the Rio Earth Summit that happened just last week,

0:08:04.755,0:08:07.109
or the Mexican G20, also last week.

0:08:07.109,0:08:10.020
Both, if we're honest, a bust.

0:08:10.020,0:08:12.183
Our world leaders, our global politics,

0:08:12.183,0:08:14.872
currently can't get it done.

0:08:14.872,0:08:18.245
They need our help. They need the cavalry,

0:08:18.245,0:08:20.478
and the cavalry's not going to come from Mars.

0:08:20.478,0:08:23.713
It's got to come from us, and I see this process

0:08:23.713,0:08:26.664
of deciding democratically in a bottom-up fashion

0:08:26.664,0:08:29.058
what the world wants to work on together

0:08:29.058,0:08:32.425
as one vital means by which we can crowdsource

0:08:32.425,0:08:35.753
the force to really build that constituency

0:08:35.753,0:08:38.184
that's going to reinvigorate global governance

0:08:38.184,0:08:40.175
in the 21st century.

0:08:40.175,0:08:45.304
I started in 2000. Let me finish in 2030.

0:08:45.304,0:08:48.803
Many people made fun of a big campaign a few years ago

0:08:48.803,0:08:50.946
we had called Make Poverty History.

0:08:50.946,0:08:54.236
It was a naive thought in many people's minds,

0:08:54.236,0:08:57.005
and it's true, it was just a t-shirt slogan

0:08:57.005,0:09:00.235
that worked for the moment. But look.

0:09:00.235,0:09:04.380
The empirical condition of living under a dollar and 25

0:09:04.380,0:09:07.524
is trending down, and look where it gets to by 2030.

0:09:07.524,0:09:09.851
It's getting near zero.

0:09:09.851,0:09:12.091
Now sure, progress in China and India

0:09:12.091,0:09:14.313
and poverty reduction there was key to that,

0:09:14.313,0:09:17.446
but recently also in Africa, poverty rates are being reduced.

0:09:17.446,0:09:20.280
It will get harder as we get towards zero,

0:09:20.280,0:09:22.418
as the poor will be increasingly located

0:09:22.418,0:09:24.708
in post-conflict, fragile states,

0:09:24.708,0:09:26.684
or maybe in middle income states

0:09:26.684,0:09:29.338
where they don't really care about the marginalized.

0:09:29.338,0:09:33.285
But I'm confident, with the right kind of political campaigning

0:09:33.285,0:09:36.447
and creative and technological innovation combined

0:09:36.447,0:09:38.866
working together more and more as one,

0:09:38.866,0:09:42.489
I think we can get this and other goals done.

0:09:42.489,0:09:45.175
Thank you. (Applause)

0:09:45.175,0:09:50.500
(Applause)

0:09:50.500,0:09:52.660
Chris Anderson: Jamie, here's the puzzle to me.

0:09:52.660,0:09:56.436
If there was an incident today where a hundred kids

0:09:56.436,0:09:59.961
died in some tragedy or where, say, a hundred kids

0:09:59.961,0:10:02.852
were kidnapped and then rescued by special forces,

0:10:02.852,0:10:06.106
I mean, it would be all over the news for a week, right?

0:10:06.106,0:10:08.726
You just put up, just as one of your numbers there,

0:10:08.726,0:10:11.808
that 5,000 -- is that the number?

0:10:11.808,0:10:13.800
Jamie Drummond: Fewer children every day.

0:10:13.800,0:10:15.471
CA: Five thousand fewer children dying every day.

0:10:15.471,0:10:18.784
I mean, it dwarfs, dwarfs everything

0:10:18.784,0:10:22.136
that is actually on our news agenda, and it's invisible.

0:10:22.136,0:10:23.970
This must drive you crazy.

0:10:23.970,0:10:26.809
JD: It does, and we're having a huge debate in this country

0:10:26.809,0:10:29.324
about aid levels, for example, and aid alone is not

0:10:29.324,0:10:31.642
the whole solution. Nobody thinks it is.

0:10:31.642,0:10:36.196
But, you know, if people saw the results of this smart aid,

0:10:36.196,0:10:38.665
I mean, they'd be going crazy for it.

0:10:38.665,0:10:42.296
I wish the 250,000 people who really did march

0:10:42.296,0:10:45.550
outside this very building knew these results.

0:10:45.550,0:10:48.429
Right now they don't, and it would be great to find a way

0:10:48.429,0:10:50.681
to better communicate it, because we have not.

0:10:50.681,0:10:53.963
Creatively, we've failed to communicate this success so far.

0:10:53.963,0:10:57.171
If those kinds of efforts just could multiply their voice

0:10:57.171,0:10:59.680
and amplify it at the key moments, I know for a fact

0:10:59.680,0:11:01.681
we'd get better policy.

0:11:01.681,0:11:04.202
The Mexican G20 need not have been a bust.

0:11:04.202,0:11:06.743
Rio, if anyone cares about the environment,

0:11:06.743,0:11:09.085
need not have been a bust, okay?

0:11:09.085,0:11:10.955
But these conferences are going on,

0:11:10.955,0:11:12.652
and I know people get skeptical and cynical

0:11:12.652,0:11:14.428
about the big global summits and the promises

0:11:14.428,0:11:16.175
and their never being kept, but actually,

0:11:16.175,0:11:18.558
the bits that are, are making a difference,

0:11:18.558,0:11:20.007
and what the politicians need

0:11:20.007,0:11:22.248
is more permission from the public.

0:11:22.248,0:11:24.337
CA: But you haven't fully worked out the Web mechanisms, etc.

0:11:24.337,0:11:26.297
by which this might happen.

0:11:26.297,0:11:28.184
I mean, if the people here who've had experience

0:11:28.184,0:11:31.344
using open platforms, you're interested to talk with them

0:11:31.344,0:11:32.970
this week and try to take this forward.

0:11:32.970,0:11:34.940
JD: Absolutely. CA: All right, well I must say,

0:11:34.940,0:11:37.552
if this conference led in some way

0:11:37.552,0:11:40.561
to advancing that idea, that's a huge idea,

0:11:40.561,0:11:42.918
and if you carry that forward, that is really awesome,

0:11:42.918,0:11:44.359
so thank you. JD: I'd love your help.

0:11:44.359,0:11:46.307
CA: Thank you, thank you.

0:11:46.307,0:11:49.380
(Applause)