0:00:15.470,0:00:19.027
Hi! My name is Jen and thank you so much [br]for joining me today

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to walk on a journey [br]to make sense of China.

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So, to start, I'm going to show [br]a picture of Napoleon,

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and for all of you who came [br]to a talk about China,

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well, you might be a little bit disappointed [br]right around now,

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and I felt that it's only just [br]to talk about the Eastern perspective

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by first talking about [br]the Western insight.

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And, in fact, Napoleon actually said [br]in the 18th century

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that when the sleeping dragon awakes, [br]the world will shake.

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Boy, was he right!

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And, in fact, you might be even wondering [br]who am I to talk about China.

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After all I'm not expert, [br]but there is a little bit of Chinese in me,

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having been born to a Chinese family [br]22 years ago,

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I lived in Hong Kong for 10 years[br]and came back to Vancouver.

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And this summer, I was actually really interested [br]and curious about my heritage

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and instead decided to go back.

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And I worked with Credit Suisse [br]in Hong Kong to start,

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representing Chinese local companies [br]who want to go into the foreign investment markets,

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as well I worked in Shanghai with DDB,

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where I was representing Western brands [br]who wanted to go into China to tap the new market.

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And, when I was abroad, I learned [br]the importance of mobile communication

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to the point that[br]not only do your friends text you,

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but companies would actually text you [br]to remind you to change your water filters.

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So throughout this presentation,[br]if you have any questions or comments

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with regards to things[br]that I may be saying,

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I welcome you to text me, [br]so I can personally respond to them afterwards.

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Now, having said that, I do realize

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that to fit a country with more than [br]1 billion people into an 18 minutes talk,

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well, is really nothing short of ambitious[br]– and I recognize that.

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So, today, let's actually dive into some [br]of the less obvious issues

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than what you might be able [br]to find on the Internet

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because there's not a word of the doubt[br]that China's very much been in the limelight recently

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with headlines like these.

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So much so, that much [br]of what the Western media portrays

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has been through one of three avenues:[br]main street media, movies and televisions.

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And of all these three sources,

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China's constantly been painted [br]into one of two buckets of images.

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The first is that of... well, you know, [br]it's a third world developing country,

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a lot of social instability –

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And in the second one [br]is constantly the one where –

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"Aaah, it's kind of a black box [br]and I don't really know what to quite make of it."

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And in both of these instances, it's consistent [br]that there's an almost underlying consensus

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that these six themes keep popping out,[br]being the pillars of any conversation around China.

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Now, some journalist may even [br]go so far to suggest that

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these are the very same six reasons[br]as to why China will just be a temporary phenomenon

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and will not become a threat[br]to any global economic power play.

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But is that all [br]there really is to China?

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I mean if you look at companies like[br]Google, Ebay, Ford... they certainly will say so

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– I mean look at their unsuccessful[br]entries into the Chinese market recently,

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due to various PR or operations scandals.

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Well, imagine this – you have been invited[br]into a housewarming party,

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and I think we can all agree that, in addition [br]to bringing a bottle of fine wine and a friendly toaster,

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it's common courtesy [br]that you wouldn't go into the apartment

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and start re-arranging [br]the furniture pieces

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or commenting on how poorly the layout [br]of the apartment has been designed.

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This is the same analogy that my manager[br]and director in Shanghai challenged me with.

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Because upon landing in China,[br]getting off that plane,

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I had the very same biases [br]that the Western media has painted for me.

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So before I move forward, I encourage you [br]to leave the shoes at the door,

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step into a new room of ideas, and try [br]to get to know China under a different light.

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Because after all it's easy to forget [br]that China is only really 30 years old,

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despite its 5,000 years of history.

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The reason why I say that is[br]that much of the economic reform

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has only happened in the last 30 years[br]since the early 1980s.

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What you can see is the fact that it's only 1991[br]that the Shanghai Exchange Market opened,

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it was only less than a decade ago [br]that McDonald's opened its first location in China.

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All of it pointing to the fact that, well, [br]66.3% of Chinese people would say

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that they're really quite happy [br]with how things are going back home.

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Even still, an additional 12% would even say

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that they're very happy [br]about how things are going back at home.

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Now, with this new attitude in mind,[br]let's revisit some of the issues

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that the Western media [br]constantly portrays,

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because for every single story,[br]there are two sides to it.

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The first story is that of 'the great firewall', [br]or censorship.

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Now, what most of us take for granted,[br]like Twitter, Facebook, Youtube, Google, Gmail –

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all of that is banned in China.

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And I'm sure some of you [br]in this room might even say,

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"Wow, is there really a point to even go [br]on the Internet in such an environment?"

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When I was travelling to Beijing

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I actually decided to check in into Foursquare[br]when I was at Tiananmen Square,

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and the application on my iPhone[br]would consistently 'crash' on me

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every single time that I tried[br]to check in.

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Before you get overly concerned [br]about the Internet landscape in China,

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keep in mind that for every[br]single website banned,

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there's a pretty much a Chinese equivalent[br]to that very same website.

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In fact, I would even argue[br]that this is an environment

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that the Chinese government has created

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essentially, to nurse [br]the companies domestically,

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to have them all the time [br]that they need

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to build market share and[br]to build know-hows

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before they're pitched directly to compete[br]against their global incumbents.

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If you were to look at the top ten[br]richest people in China,

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more than half of that list would consist [br]of Internet start-up entrepreneurs

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that got rich based on this environment.

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Twitter made headlines[br]at the beginning of summer

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for having made its first 75 million users mark.

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Well, guess what? The fourth ranking [br]social media site in China called Renren,

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actually surpassed 128 million[br]a year ago.

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Of course, the other commonly associated [br]'C' word with China in Communism,

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and while I'm no political science student,

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I'm not going to stand here [br]and lecture in front of you about that.

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However, my family has been a product[br]of that progression –

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in that much of my family actually [br]had been stripped away

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of everything that they had [br]during the Cultural Revolution,

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and my grandparents were forced to leave[br]my father and his siblings behind in the PRC

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to pursue a new life in Hong Kong.

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Or even, when I was working in Shanghai,[br]I was delightfully surprised

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to have the postman come up [br]to pick-up my parcel

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that was supposed [br]to be sent for circulation,

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and instead, by routine practice,[br]he would open up the parcel

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and actually see what's inside the box [br]and determine whether or not it's fit for circulation.

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So when I was sick, I wanted[br]a bottle of Pepto-Bismol

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and my friend actually couldn't send it because[br]the postman deemed it as inappropriate.

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Well – how do I make sense of that?

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What I'm arguing is that it's actually[br]a pretty impractical and outdated view of China.

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While it's a communist state on paper

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and the political party leading China[br]is called the China Communist Party,

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really in effect the society[br]is quite capitalistic.

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Chinese citizens are encouraged to buy [br]and sell lands without worrying

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about the fact that the government [br]is going to take it away at any point.

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Chinese citizens are encouraged[br]to start their own businesses,

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so that they can actually channel [br]their funds to either saving accounts

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or to invest in stock market,[br]without worrying about the fact

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that the Chinese government [br]will take away your money at any point.

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In fact, the issue of state ownership[br]being a key quality of the communist environment,

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if you look at the statistics,[br]more than 150 state enterprises now

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are actually related [br]to the Chinese government directly.

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This is a drastic decrease [br]from the 90% of enterprises back in 1978,

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to be now less than 50%.

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Even more so, in such an environment,[br]the Chinese government has actually suggested

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for its top leaders to find foreign managers [br]to come in and run the state enterprises

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as an indication that the Chinese are ready[br]to meet global competition and to play by the rules.

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Now, the third issue [br]is that of Corruption

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and in a fast growing economy it's hard[br]to escape not talking about this one.

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And, in Shanghai I was actually delightfully surprised[br]when I was walking along the streets –

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there is a certain hour, during a certain week,[br]in a certain neighborhood, on a certain street,

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that you would find porn vendors[br]coming up with their little carts

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at that indicated time[br]and indicated location.

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This is because the porn industry is heavily regulated [br]and banned pretty much in China,

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and the vendors have paid off the police[br]to not patrol in that area during the pre-alloted time,

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so that they can go about[br]running their business.

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Or even, when I was being pick-pocketed [br]on the street in Shanghai,

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I was told by the 17-year-old girl who took [br]my iPod to dare me to take her to the police,

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because it's pretty much evident[br]that the Chinese government has paid off the police

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to tell them not to investigate[br]in pick-pocketing incidences

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because, well – to be frank,[br]they just happen too often.

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Now, this is again – think of it

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as part of China's 30-year-old [br]birthday's coming out party –

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it's just going through a huge phase [br]of progression to be competitive

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against global rivals [br]as well as meeting Western Standards.

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In fact, the anti-corruption conference is actually [br]happening at the end of November in China

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as a means for the Chinese government [br]to challenge its local representatives

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to step up and to meet[br]Western Standards.

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So much so, that if you look at the statistics,[br]more than 5,000 companies

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have been accused by the Chinese government[br]of corruption in the last year.

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And this, is part of the Chinese government[br]stepping up for global competition.

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This is a bit of a fun one –

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If you're walking around Beijing[br]or if you're walking the streets in Shanghai,

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you will see this all the time,

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and it's so funny because it's almost[br]like a photo scavenger hunt.

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We're all familiar [br]with the brand Lacoste, of course, and –

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you would literally find on the streets[br]in Beijing that there will be a Lacoste store,

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and right next to it, it would be the replica [br]of the Lacoste brand –

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And some of the examples of the names would be,[br]Crocodile since 1982, French Crocodilian –

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and my favorite one is Clio Coddle,

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which, to be frank, I don't understand [br]how that derived from crocodile.

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Or, the fact that this summer[br]when Apple launched the iPad –

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I was delightfully surprised to find iPad replicas [br]the next day on the street of Shanghai

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selling for only 140 dollars [br]– and granted, they work just fine.

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So, what do we make of it?

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I argue that this is just[br]a screening mechanism –

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again, part of China's mechanism of breeding[br]its companies to be globally competitive.

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Think of it as the survival [br]of the fittest idea.

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What you're looking at is the Facebook[br]equivalent in China called Renren

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and, in fact, it's been so successful[br]in gaining market share

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that there's virtually [br]no other social networking site

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targeting just at the college market,[br]like Renren has done.

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And, you might look at all of that[br]and say, "Well, China is kind of backwards –

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Culturally, is not competitive [br]to what the Westerners are doing

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and I don't really know what to make of it."

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Being a Chinese it's fun[br]to bring home a boy to meet my family

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because my dad will ask [br]to see his palm

0:12:10.168,0:12:13.399
to determine the ultimate fate [br]of not only him as an individual,

0:12:13.399,0:12:15.320
but of us as a couple. [br](Laughter)

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Or, if you were to look at this picture –

0:12:17.788,0:12:22.512
at the back, you would actually see [br]examples of paper currencies

0:12:22.512,0:12:25.534
that Chinese families [br]would sit around the tables and make

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before they visit [br]their ancestors at their graves.

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Think of it as – well, a transfer[br]of wiring money from life here to afterlife,

0:12:33.760,0:12:36.777
so that our ancestors are taken care of.

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And I'm looking at the audience and I see [br]a couple of gentlemen with unshaven faces.

0:12:40.109,0:12:41.858
Well, guess what?[br]If you were in China,

0:12:41.858,0:12:44.768
you wouldn't be buying a lottery ticket today [br]because that's unlucky.

0:12:44.768,0:12:51.846
Or, the next time when you're going to have [br]a bowl of soup for dinner or lunch with noodles in it,

0:12:51.846,0:12:55.529
if you accidentally cut [br]a noodle short into pieces

0:12:55.529,0:13:01.563
before it completely slurps into your body, [br]that's bad luck too.

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It's just different – it's a bi-product[br]of 5,000 years of history. It's just different.

0:13:07.303,0:13:10.488
It's not that Western values [br]are superior to that of the East;

0:13:10.488,0:13:18.662
it's not that the Eastern philosophies are behind; [br]it's just different – it's 5,000 years of history.

0:13:18.662,0:13:23.567
Besides, it's quite neat to know that some of the things [br]that I believe in and that I practice

0:13:23.567,0:13:27.376
were also believed and thought about[br]by my very same ancestors.

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You're looking at a website

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that's a typical layout[br]in a Chinese community.

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Now, for us Westerners [br]we're used to looking at a website

0:13:35.340,0:13:40.412
and seeing a lot of white real state,[br]fancy icons, colors, clarity – think Apple.

0:13:40.412,0:13:45.867
In China, researchers have actually shown[br]that the more white real estate there is,

0:13:45.867,0:13:50.805
it means that there's less credibility and validity [br]to the content that's actually on the site.

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So, it's is very common for you to look at a website[br]where there are layers of information,

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where you spend hours just figuring out[br]how everything is organized –

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And when a Chinese sees [br]a website layout like this... they rejoice.

0:14:01.374,0:14:06.595
They think that this is quality content...[br]It's just different.

0:14:06.595,0:14:10.874
And it's hard to talk about an economy[br]that is gaining so much traction in the world,

0:14:10.874,0:14:14.323
without, of course, addressing[br]the issue of pollution.

0:14:14.323,0:14:17.999
I got a personal experience of this [br]when I was in Beijing hiking up the Great Wall.

0:14:17.999,0:14:21.627
And I can literally take two fingers,[br]take a swipe on my skin on my arm,

0:14:21.627,0:14:25.263
and I would see a layer [br]of black dust on my fingerprints.

0:14:25.263,0:14:27.288
Granted, when I first [br]got off the plane

0:14:27.288,0:14:29.459
I thought I was secreting[br]some kind of foreign substance

0:14:29.459,0:14:33.139
and that I needed to check myself[br]into the hospital – clearly not!

0:14:33.139,0:14:35.195
But what I want to share is that

0:14:35.195,0:14:38.825
China is actually thriving [br]to be an icon for green.

0:14:38.825,0:14:43.149
Some examples... think of the Shanghai Expo[br]taking place in Shanghai this summer

0:14:43.149,0:14:46.270
with the theme of [br]"Better city, better life".

0:14:46.270,0:14:49.825
It's a showcase to the world[br]of what green living could actually look like.

0:14:49.825,0:14:52.171
Tell me another city in the world[br]that you can think of[br]

0:14:52.171,0:14:58.173
where they turn off their iconic skyline[br]to save energy – well, Shanghai does that.

0:14:58.173,0:15:01.860
Every night without fail, [br]at 10 pm they turn off the skyline

0:15:01.860,0:15:06.711
to which people come and take pictures[br]of it as tourist, to save energy.

0:15:06.711,0:15:08.281
To even build on that –

0:15:08.281,0:15:11.456
the Chinese are working on building[br]a network of eco-cities

0:15:11.456,0:15:13.222
to showcase to the world [br]what it means

0:15:13.222,0:15:15.306
to have self-sustaining complexes.

0:15:15.306,0:15:19.729
Imagine if China can actually [br]provide the solution

0:15:19.729,0:15:22.555
to end global warming[br]and climate change.

0:15:22.555,0:15:24.810
It's certainly taking steps[br]towards that.

0:15:24.810,0:15:26.762
And forgive my oversimplification,

0:15:26.762,0:15:29.939
but if you were to look at the next 25 years –[br]where is the money going?

0:15:29.939,0:15:33.646
First of all, the Chinese [br]have invested 15 billion dollars

0:15:33.646,0:15:38.179
to jump start its own automobile industry[br]and electric cars.

0:15:38.179,0:15:43.600
15 billions dollars in 16 state-owned enterprises [br]over 20 pilot cities

0:15:43.600,0:15:46.000
to free not only China from oil,

0:15:46.000,0:15:49.156
but to free the rest of the world from oil.

0:15:49.156,0:15:54.043
This also lays the foundation to the network [br]of trains and airports that they're building.

0:15:54.043,0:15:56.128
Did you know that the Maglev,

0:15:56.128,0:15:59.949
which is a train connecting[br]the Shanghai airport into the city center,

0:15:59.949,0:16:05.071
is actually the world's first [br]commercialized magnetic levitation train.

0:16:05.071,0:16:09.571
Or, the fact that the Chinese have invested heavily [br]in the jump start of their stem cells research as well,

0:16:09.571,0:16:14.936
buying DNA sequences from foreign institutes[br]to jump-start its own industry.

0:16:14.936,0:16:18.938
Well, ladies and gentlemen,[br]this is modern China.

0:16:18.938,0:16:23.891
And modern China is no longer going to be[br]the manufacturing backyard to the rest of the world,

0:16:23.891,0:16:26.631
so long are the days [br]of 'Made in China'

0:16:26.631,0:16:28.499
and instead, is moving into [br]a new paradigm[br]

0:16:28.499,0:16:33.457
of 'Innovated in China', quoting [br]the words of the Prime Minister himself.

0:16:33.457,0:16:38.100
And this opens up an opportunity[br]for the generation like ourselves sitting in this room,

0:16:38.100,0:16:40.169
who are naturally curious, [br]

0:16:40.169,0:16:42.461
passionate about [br]the surroundings in the world.

0:16:42.461,0:16:46.976
This opens up an opportunity [br]to not only change the life of one person,

0:16:46.976,0:16:52.275
but the opportunity to change[br]the lives of 1.34 billion and beyond.

0:16:52.275,0:16:55.141
To leave an impact [br]not only for one country,

0:16:55.141,0:17:00.395
but to leave an impact for the rest of the world[br]and the global economic powerhouses

0:17:00.395,0:17:03.560
of where the conversations just go.

0:17:03.560,0:17:05.851
For us, that are naturally curious,

0:17:05.851,0:17:11.394
this is an avenue for you[br]to think of new solutions to old problems,

0:17:11.394,0:17:13.725
and we should all get excited about that.

0:17:13.725,0:17:17.970
And the Chinese are welcoming[br]to these kind of solutions

0:17:17.970,0:17:21.827
and I challenge you to see if there's new way [br]for you to take part in this conversation,

0:17:21.827,0:17:26.025
and to write a new chapter[br]in the new world's history.

0:17:26.025,0:17:28.284
And hey, guess what?[br]Maybe we would be part of the story

0:17:28.284,0:17:31.072
that's being told for generation to come.

0:17:31.072,0:17:33.118
And with that, welcome to China,

0:17:33.118,0:17:36.535
and maybe even for some of you,[br]welcome to your future home.

0:17:36.535,0:17:39.956
Thank you for joining me today[br]and if you like to continue the conversation,

0:17:39.956,0:17:41.985
feel free to follow me on Twitter,

0:17:41.985,0:17:45.034
there's a list of China's shakers and movers[br]that you could follow,

0:17:45.034,0:17:47.452
that might suffice your interest.

0:17:47.452,0:17:50.906
Thank you.[br](Applause)