WEBVTT

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Hi! My name is Jen and thank you so much 
for joining me today

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to walk on a journey 
to make sense of China.

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So, to start, I'm going to show 
a picture of Napoleon,

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and for all of you who came 
to a talk about China,

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well, you might be a little bit disappointed 
right around now,

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and I felt that it's only just 
to talk about the Eastern perspective

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by first talking about 
the Western insight.

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And, in fact, Napoleon actually said 
in the 18th century

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that when the sleeping dragon awakes, 
the world will shake.

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Boy, was he right!

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And, in fact, you might be even wondering 
who am I to talk about China.

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After all I'm not expert, 
but there is a little bit of Chinese in me,

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having been born to a Chinese family 
22 years ago,

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I lived in Hong Kong for 10 years
and came back to Vancouver.

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And this summer, I was actually really interested 
and curious about my heritage

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and instead decided to go back.

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And I worked with Credit Suisse 
in Hong Kong to start,

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representing Chinese local companies 
who want to go into the foreign investment markets,

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as well I worked in Shanghai with DDB,

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where I was representing Western brands 
who wanted to go into China to tap the new market.

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And, when I was abroad, I learned 
the importance of mobile communication

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to the point that
not only do your friends text you,

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but companies would actually text you 
to remind you to change your water filters.

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So throughout this presentation,
if you have any questions or comments

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with regards to things
that I may be saying,

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I welcome you to text me, 
so I can personally respond to them afterwards.

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Now, having said that, I do realize

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that to fit a country with more than 
1 billion people into an 18 minutes talk,

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well, is really nothing short of ambitious
– and I recognize that.

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So, today, let's actually dive into some 
of the less obvious issues

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than what you might be able 
to find on the Internet

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because there's not a word of the doubt
that China's very much been in the limelight recently

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with headlines like these.

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So much so, that much 
of what the Western media portrays

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has been through one of three avenues:
main street media, movies and televisions.

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And of all these three sources,

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China's constantly been painted 
into one of two buckets of images.

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The first is that of... well, you know, 
it's a third world developing country,

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a lot of social instability –

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And in the second one 
is constantly the one where –

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"Aaah, it's kind of a black box 
and I don't really know what to quite make of it."

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And in both of these instances, it's consistent 
that there's an almost underlying consensus

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that these six themes keep popping out,
being the pillars of any conversation around China.

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Now, some journalist may even 
go so far to suggest that

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these are the very same six reasons
as to why China will just be a temporary phenomenon

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and will not become a threat
to any global economic power play.

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But is that all 
there really is to China?

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I mean if you look at companies like
Google, Ebay, Ford... they certainly will say so

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– I mean look at their unsuccessful
entries into the Chinese market recently,

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due to various PR or operations scandals.

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Well, imagine this – you have been invited
into a housewarming party,

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and I think we can all agree that, in addition 
to bringing a bottle of fine wine and a friendly toaster,

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it's common courtesy 
that you wouldn't go into the apartment

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and start re-arranging 
the furniture pieces

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or commenting on how poorly the layout 
of the apartment has been designed.

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This is the same analogy that my manager
and director in Shanghai challenged me with.

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Because upon landing in China,
getting off that plane,

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I had the very same biases 
that the Western media has painted for me.

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So before I move forward, I encourage you 
to leave the shoes at the door,

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step into a new room of ideas, and try 
to get to know China under a different light.

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Because after all it's easy to forget 
that China is only really 30 years old,

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despite its 5,000 years of history.

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The reason why I say that is
that much of the economic reform

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has only happened in the last 30 years
since the early 1980s.

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What you can see is the fact that it's only 1991
that the Shanghai Exchange Market opened,

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it was only less than a decade ago 
that McDonald's opened its first location in China.

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All of it pointing to the fact that, well, 
66.3% of Chinese people would say

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that they're really quite happy 
with how things are going back home.

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Even still, an additional 12% would even say

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that they're very happy 
about how things are going back at home.

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Now, with this new attitude in mind,
let's revisit some of the issues

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that the Western media 
constantly portrays,

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because for every single story,
there are two sides to it.

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The first story is that of 'the great firewall', 
or censorship.

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Now, what most of us take for granted,
like Twitter, Facebook, Youtube, Google, Gmail –

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all of that is banned in China.

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And I'm sure some of you 
in this room might even say,

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"Wow, is there really a point to even go 
on the Internet in such an environment?"

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When I was travelling to Beijing

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I actually decided to check in into Foursquare
when I was at Tiananmen Square,

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and the application on my iPhone
would consistently 'crash' on me

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every single time that I tried
to check in.

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Before you get overly concerned 
about the Internet landscape in China,

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keep in mind that for every
single website banned,

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there's a pretty much a Chinese equivalent
to that very same website.

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In fact, I would even argue
that this is an environment

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that the Chinese government has created

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essentially, to nurse 
the companies domestically,

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to have them all the time 
that they need

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to build market share and
to build know-hows

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before they're pitched directly to compete
against their global incumbents.

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If you were to look at the top ten
richest people in China,

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more than half of that list would consist 
of Internet start-up entrepreneurs

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that got rich based on this environment.

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Twitter made headlines
at the beginning of summer

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for having made its first 75 million users mark.

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Well, guess what? The fourth ranking 
social media site in China called Renren,

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actually surpassed 128 million
a year ago.

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Of course, the other commonly associated 
'C' word with China in Communism,

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and while I'm no political science student,

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I'm not going to stand here 
and lecture in front of you about that.

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However, my family has been a product
of that progression –

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in that much of my family actually 
had been stripped away

NOTE Paragraph

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of everything that they had 
during the Cultural Revolution,

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and my grandparents were forced to leave
my father and his siblings behind in the PRC

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to pursue a new life in Hong Kong.

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Or even, when I was working in Shanghai,
I was delightfully surprised

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to have the postman come up 
to pick-up my parcel

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that was supposed 
to be sent for circulation,

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and instead, by routine practice,
he would open up the parcel

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and actually see what's inside the box 
and determine whether or not it's fit for circulation.

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So when I was sick, I wanted
a bottle of Pepto-Bismol

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and my friend actually consented because
the postman deemed it as inappropriate.

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Well – how do I make sense of that?

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What I'm arguing is that it's actually
a pretty impractical and outdated view of China.

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While it's a communist state on paper

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and the political party leading China
is called the China Communist Party,

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really in effect the society
is quite capitalistic.

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Chinese citizens are encouraged to buy 
and sell lands without worrying

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about the fact that the government 
is going to take it away at any point.

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Chinese citizens are encouraged
to start their own businesses,

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so that they can actually channel 
their funds to either saving accounts

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or to invest in stock market,
without worrying about the fact

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that the Chinese government 
will take away your money at any point.

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In fact, the issue of state ownership
being a key quality of the communist environment,

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if you look at the statistics,
more than 150 state enterprises now

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are actually related 
to the Chinese government directly.

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This is a drastic decrease 
from the 90% of enterprises back in 1978,

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to be now less than 50%.

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Even more so, in such an environment,
the Chinese government has actually suggested

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for its top leaders to find foreign managers 
to come in and run the state enterprises

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as an indication that the Chinese are ready
to meet global competition and to play by the rules.

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Now, the third issue 
is that of Corruption

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and in a fast growing economy it's hard
to escape not talking about this one.

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And, in Shanghai I was actually delightfully surprised
when I was walking along the streets –

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there is a certain hour, during a certain week,
in a certain neighborhood, on a certain street,

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that you would find porn vendors
coming up with their little carts

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at that indicated time
and indicated location.

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This is because the porn industry is heavily regulated 
and banned pretty much in China,

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and the vendors have paid off the police
to not patrol in that area during the pre-alloted time,

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so that they can go about
running their business.

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Or even, when I was being pick-pocketed 
on the street in Shanghai,

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I was told by the 17-year-old girl who took 
my iPod to dare me to take her to the police,

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because it's pretty much evident
that the Chinese government has paid off the police

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to tell them not to investigate
in pick-pocketing incidences

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because, well – to be frank,
they just happen too often.

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Now, this is again – think of it

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as part of China's 30-year-old 
birthday's coming out party –

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it's just going through a huge phase 
of progression to be competitive

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against global rivals 
as well as meeting Western Standards.

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In fact, the anti-corruption conference is actually 
happening at the end of November in China

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as a means for the Chinese government 
to challenge its local representatives

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to step up and to meet
Western Standards.

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So much so, that if you look at the statistics,
more than 5,000 companies

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have been accused by the Chinese government
of corruption in the last year.

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And this, is part of the Chinese government
stepping up for global competition.

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This is a bit of a fun one –

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If you're walking around Beijing
or if you're walking the streets in Shanghai,

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you will see this all the time,

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and it's so funny because it's almost
like a photo scavenger hunt.

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We're all familiar 
with the brand Lacoste, of course, and –

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you would literally find on the streets
in Beijing that there will be a Lacoste store,

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and right next to it, it would be the replica 
of the Lacoste brand –

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And some of the examples of the names would be,
Crocodile since 1982, French Crocodilian –

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and my favorite one is Clio Coddle,

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which, to be frank, I don't understand 
how that derived from crocodile.

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Or, the fact that this summer
when Apple launched the iPad –

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I was delightfully surprised to find iPad replicas 
the next day on the street of Shanghai

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selling for only 140 dollars 
– and granted, they work just fine.

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So, what do we make of it?

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I argue that this is just
a screening mechanism –

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again, part of China's mechanism of breeding
its companies to be globally competitive.

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Think of it as the survival 
of the fittest idea.

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What you're looking at is the Facebook
equivalent in China called Renren

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and, in fact, it's been so successful
in gaining market share

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that there's virtually 
no other social networking site

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targeting just at the college market,
like Renren has done.

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And, you might look at all of that
and say, "Well, China is kind of backwards –

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Culturally, is not competitive 
to what the Westerners are doing

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and I don't really know what to make of it."

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Being a Chinese it's fun
to bring home a boy to meet my family

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because my dad will ask 
to see his palm

NOTE Paragraph

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to determine the ultimate fate 
of not only him as an individual,

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but of us as a couple. 
(Laughter)

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Or, if you were to look at this picture –

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at the back, you would actually see 
examples of paper currencies

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that Chinese families 
would sit around the tables and make

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before they visit 
their ancestors at their graves.

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Think of it as – well, a transfer
of wiring money from life here to afterlife,

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so that our ancestors are taken care of.

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And I'm looking at the audience and I see 
a couple of gentlemen with unshaven faces.

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Well, guess what?
If you were in China,

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you wouldn't be buying a lottery ticket today 
because that's unlucky.

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Or, the next time when you're going to have 
a bowl of soup for dinner or lunch with noodles in it,

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if you accidentally cut 
a noodle short into pieces

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before it completely slurps into your body, 
that's bad luck too.

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It's just different – it's a bi-product
of 5,000 years of history. It's just different.

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It's not that Western values 
are superior to that of the East;

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it's not that the Eastern philosophies are behind; 
it's just different – it's 5,000 years of history.

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Besides, it's quite neat to know that some of the things 
that I believe in and that I practice

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were also believed and thought about
by my very same ancestors.

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You're looking at a website

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that's a typical layout
in a Chinese community.

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Now, for us Westerners 
we're used to looking at a website

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and seeing a lot of white real state,
fancy icons, colors, clarity – think Apple.

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In China, researchers have actually shown
that the more white real estate there is,

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it means that there's less credibility and validity 
to the content that's actually on the site.

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So, it's is very common for you to look at a website
where there are layers of information,

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where you spend hours just figuring out
how everything is organized –

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And when a Chinese sees 
a website layout like this... they rejoice.

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They think that this is quality content...
It's just different.

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And it's hard to talk about an economy
that is gaining so much traction in the world,

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without, of course, addressing
the issue of pollution.

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I got a personal experience of this 
when I was in Beijing hiking up the Great Wall.

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And I can literally take two fingers,
take a swipe on my skin on my arm,

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and I would see a layer 
of black dust on my fingerprints.

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Granted, when I first 
got off the plane

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I thought I was secreting
some kind of foreign substance

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and that I needed to check myself
into the hospital – clearly not!

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But what I want to share is that

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China is actually thriving 
to be an icon for green.

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Some examples... think of the Shanghai Expo
taking place in Shanghai this summer

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with the theme of 
"Better city, better life".

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It's a showcase to the world
of what green living could actually look like.

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Tell me another city in the world
that you can think of


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where they turn off their iconic skyline
to save energy – well, Shanghai does that.

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Every night without fail, 
at 10 pm they turn off the skyline

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to which people come and take pictures
of it as tourist, to save energy.

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To even build on that –

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the Chinese are working on building
a network of eco-cities

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to showcase to the world 
what it means

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to have self-sustaining complexes.

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Imagine if China can actually 
provide the solution

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to end global warming
and climate change.

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It's certainly taking steps
towards that.

00:15:24.810 --> 00:15:26.762
And forgive my oversimplification,

00:15:26.762 --> 00:15:29.939
but if you were to look at the next 25 years –
where is the money going?

00:15:29.939 --> 00:15:33.646
First of all, the Chinese 
have invested 15 billion dollars

00:15:33.646 --> 00:15:38.179
to jump start its own automobile industry
and electric cars.

00:15:38.179 --> 00:15:43.600
15 billions dollars in 16 state-owned enterprises 
over 20 pilot cities

00:15:43.600 --> 00:15:46.000
to free not only China from oil,

00:15:46.000 --> 00:15:49.156
but to free the rest of the world from oil.

00:15:49.156 --> 00:15:54.043
This also lays the foundation to the network 
of trains and airports that they're building.

00:15:54.043 --> 00:15:56.128
Did you know that the Maglev,

00:15:56.128 --> 00:15:59.949
which is a train connecting
the Shanghai airport into the city center,

00:15:59.949 --> 00:16:05.071
is actually the world's first 
commercialized magnetic levitation train.

00:16:05.071 --> 00:16:09.571
Or, the fact that the Chinese have invested heavily 
in the jump start of their stem cells research as well,

00:16:09.571 --> 00:16:14.936
buying DNA sequences from foreign institutes
to jump-start its own industry.

00:16:14.936 --> 00:16:18.938
Well, ladies and gentlemen,
this is modern China.

00:16:18.938 --> 00:16:23.891
And modern China is no longer going to be
the manufacturing backyard to the rest of the world,

00:16:23.891 --> 00:16:26.631
so long are the days 
of 'Made in China'

00:16:26.631 --> 00:16:28.499
and instead, is moving into 
a new paradigm


00:16:28.499 --> 00:16:33.457
of 'Innovated in China', quoting 
the words of the Prime Minister himself.

00:16:33.457 --> 00:16:38.100
And this opens up an opportunity
for the generation like ourselves sitting in this room,

00:16:38.100 --> 00:16:40.169
who are naturally curious, 


00:16:40.169 --> 00:16:42.461
passionate about 
the surroundings in the world.

00:16:42.461 --> 00:16:46.976
This opens up an opportunity 
to not only change the life of one person,

00:16:46.976 --> 00:16:52.275
but the opportunity to change
the lives of 1.34 billion and beyond.

00:16:52.275 --> 00:16:55.141
To leave an impact 
not only for one country,

00:16:55.141 --> 00:17:00.395
but to leave an impact for the rest of the world
and the global economic powerhouses

00:17:00.395 --> 00:17:03.560
of where the conversations just go.

00:17:03.560 --> 00:17:05.851
For us, that are naturally curious,

00:17:05.851 --> 00:17:11.394
this is an avenue for you
to think of new solutions to old problems,

00:17:11.394 --> 00:17:13.725
and we should all get excited about that.

00:17:13.725 --> 00:17:17.970
And the Chinese are welcoming
to these kind of solutions

00:17:17.970 --> 00:17:21.827
and I challenge you to see if there's new way 
for you to take part in this conversation,

00:17:21.827 --> 00:17:26.025
and to write a new chapter
in the new world's history.

00:17:26.025 --> 00:17:28.284
And hey, guess what?
Maybe we would be part of the story

00:17:28.284 --> 00:17:31.072
that's being told for generation to come.

00:17:31.072 --> 00:17:33.118
And with that, welcome to China,

00:17:33.118 --> 00:17:36.535
and maybe even for some of you,
welcome to your future home.

00:17:36.535 --> 00:17:39.956
Thank you for joining me today
and if you like to continue the conversation,

00:17:39.956 --> 00:17:41.985
feel free to follow me on Twitter,

00:17:41.985 --> 00:17:45.034
there's a list of China's shakers and movers
that you could follow,

00:17:45.034 --> 00:17:47.452
that might suffice your interest.

00:17:47.452 --> 00:17:50.906
Thank you.
(Applause)