1 00:00:00,502 --> 00:00:05,787 Frugal Digital is essentially a small research group at C.I.D. 2 00:00:05,787 --> 00:00:07,930 where we are looking to find 3 00:00:07,930 --> 00:00:12,470 alternate visions of how to create a digitally inclusive society. 4 00:00:12,470 --> 00:00:14,278 That's what we're after. 5 00:00:14,278 --> 00:00:16,458 And we do this because we actually believe 6 00:00:16,458 --> 00:00:19,732 that silicon technology today is mostly about 7 00:00:19,732 --> 00:00:21,484 a culture of excess. 8 00:00:21,484 --> 00:00:23,657 It's about the fastest and the most efficient 9 00:00:23,657 --> 00:00:26,087 and the most dazzling gadget you can have, 10 00:00:26,087 --> 00:00:28,985 while about two-thirds of the world 11 00:00:28,985 --> 00:00:32,669 can hardly reach the most basic of this technology 12 00:00:32,669 --> 00:00:36,252 to even address fundamental needs in life, 13 00:00:36,252 --> 00:00:38,420 including health care, education 14 00:00:38,420 --> 00:00:42,499 and all these kinds of very fundamental issues. 15 00:00:42,499 --> 00:00:45,744 So before I start, I want to talk about a little anecdote, 16 00:00:45,744 --> 00:00:49,767 a little story about a man I met once in Mumbai. 17 00:00:49,767 --> 00:00:51,954 So this man, his name is Sathi Shri. 18 00:00:51,954 --> 00:00:54,060 He is an outstanding person, 19 00:00:54,060 --> 00:00:56,202 because he's a small entrepreneur. 20 00:00:56,202 --> 00:00:57,944 He runs a little shop 21 00:00:57,944 --> 00:00:59,947 in one of the back streets of Mumbai. 22 00:00:59,947 --> 00:01:02,995 He has this little 10-square-meter store, 23 00:01:02,995 --> 00:01:05,145 where so much is being done. 24 00:01:05,145 --> 00:01:07,050 It's incredible, because I couldn't believe my eyes 25 00:01:07,050 --> 00:01:09,533 when I once just happened to bump into him. 26 00:01:09,533 --> 00:01:11,658 Basically, what he does is, he has all these services 27 00:01:11,658 --> 00:01:14,411 for micro-payments and booking tickets 28 00:01:14,411 --> 00:01:17,744 and all kinds of basic things that you would go online for, 29 00:01:17,744 --> 00:01:19,933 but he does it for people offline 30 00:01:19,933 --> 00:01:21,930 and connects to the digital world. 31 00:01:21,930 --> 00:01:23,435 More importantly, he makes his money 32 00:01:23,435 --> 00:01:26,028 by selling these mobile recharge coupons, you know, 33 00:01:26,028 --> 00:01:28,303 for the prepaid subscriptions. 34 00:01:28,303 --> 00:01:31,544 But then, in the backside, he's got this little nook 35 00:01:31,544 --> 00:01:34,117 with a few of his employees 36 00:01:34,117 --> 00:01:36,701 where they can fix almost anything. 37 00:01:36,701 --> 00:01:39,959 Any cell phone, any gadget you can bring them, they can fix it. 38 00:01:39,959 --> 00:01:43,077 And it's pretty incredible because I took my iPhone there, 39 00:01:43,077 --> 00:01:45,246 and he was like, "Yeah, do you want an upgrade?" 40 00:01:45,246 --> 00:01:47,564 "Yes." (Laughter) 41 00:01:47,564 --> 00:01:49,504 I was a bit skeptical, but then, I decided 42 00:01:49,504 --> 00:01:54,137 to give him a Nokia instead. (Laughter) 43 00:01:54,137 --> 00:01:59,352 But what I was amazed about is this reverse engineering 44 00:01:59,352 --> 00:02:04,304 and know-how that's built into this little two meters of space. 45 00:02:04,304 --> 00:02:06,895 They have figured out everything that's required 46 00:02:06,895 --> 00:02:08,921 to dismantle, take things apart, 47 00:02:08,921 --> 00:02:11,880 rewrite the circuitry, re-flash the firmware, 48 00:02:11,880 --> 00:02:13,847 do whatever you want to with the phone, 49 00:02:13,847 --> 00:02:16,416 and they can fix anything so quickly. 50 00:02:16,416 --> 00:02:18,416 You can hand over a phone this morning 51 00:02:18,416 --> 00:02:20,336 and you can go pick it up after lunch, 52 00:02:20,336 --> 00:02:22,256 and it was quite incredible. 53 00:02:22,256 --> 00:02:23,827 But then we were wondering whether this is 54 00:02:23,827 --> 00:02:26,369 a local phenomenon, or is truly global? 55 00:02:26,369 --> 00:02:28,619 And, over time, we started understanding 56 00:02:28,619 --> 00:02:30,338 and systematically researching 57 00:02:30,338 --> 00:02:32,454 what this tinkering ecosystem is about, 58 00:02:32,454 --> 00:02:34,059 because that is something that's happening 59 00:02:34,059 --> 00:02:36,091 not just in one street corner in Mumbai. 60 00:02:36,091 --> 00:02:39,205 It's actually happening in all parts of the country. 61 00:02:39,205 --> 00:02:41,466 It's even happening in Africa, like, for example, 62 00:02:41,466 --> 00:02:43,513 in Cape Town we did extensive research on this. 63 00:02:43,513 --> 00:02:46,708 Even here in Doha I found this little nook 64 00:02:46,708 --> 00:02:49,595 where you can get alarm clocks and watches fixed, 65 00:02:49,595 --> 00:02:52,796 and it's a lot of tiny little parts. It's not easy. 66 00:02:52,796 --> 00:02:54,909 You've got to try it on your own to believe it. 67 00:02:54,909 --> 00:02:56,463 But what fuels this? 68 00:02:56,463 --> 00:02:59,971 It's this entire ecosystem of low-cost parts 69 00:02:59,971 --> 00:03:03,277 and supplies that are produced all over the world, literally, 70 00:03:03,277 --> 00:03:07,043 and then redistributed to basically service this industry, 71 00:03:07,043 --> 00:03:09,214 and you can even buy salvaged parts. 72 00:03:09,214 --> 00:03:11,370 Basically, you don't have to necessarily buy 73 00:03:11,370 --> 00:03:13,833 brand new things. You have condemned computers 74 00:03:13,833 --> 00:03:15,140 that are stripped apart, 75 00:03:15,140 --> 00:03:16,710 and you can buy salvaged components 76 00:03:16,710 --> 00:03:20,531 and things that you can reassemble in a new configuration. 77 00:03:20,531 --> 00:03:24,012 But what does this new, sort of, approach give us? 78 00:03:24,012 --> 00:03:25,932 That's the real question, because this is something 79 00:03:25,932 --> 00:03:28,157 that's been there, part of every society 80 00:03:28,157 --> 00:03:30,523 that's deprived of enough resources. 81 00:03:30,523 --> 00:03:32,420 But there's an interesting paradigm. 82 00:03:32,420 --> 00:03:33,912 There's the traditional crafts, 83 00:03:33,912 --> 00:03:35,915 and then there's the technology crafts. 84 00:03:35,915 --> 00:03:38,123 We call it the technology crafts because these are emerging. 85 00:03:38,123 --> 00:03:40,195 They're not something that's been established. 86 00:03:40,195 --> 00:03:42,862 It's not something that's institutionalized. 87 00:03:42,862 --> 00:03:44,633 It's not taught in universities. 88 00:03:44,633 --> 00:03:46,356 It's taught [by] word of mouth, 89 00:03:46,356 --> 00:03:48,265 and it's an informal education system around this. 90 00:03:48,265 --> 00:03:51,067 So we said, "What can we get out of this? 91 00:03:51,067 --> 00:03:53,801 You know, like, what are the key values that we can get out of this?" 92 00:03:53,801 --> 00:03:56,146 The main thing is a fix-it-locally culture, 93 00:03:56,146 --> 00:03:58,486 which is fantastic because it means that your product 94 00:03:58,486 --> 00:04:00,531 or your service doesn't have to go through 95 00:04:00,531 --> 00:04:03,139 a huge bureaucratic system to get it fixed. 96 00:04:03,139 --> 00:04:06,218 It also affords us cheap fabrication, which is fantastic, 97 00:04:06,218 --> 00:04:08,250 so it means that you can do a lot more with it. 98 00:04:08,250 --> 00:04:10,564 And then, the most important thing is, 99 00:04:10,564 --> 00:04:12,940 it gives us large math for low cost. 100 00:04:12,940 --> 00:04:15,269 So it means that you can actually embed 101 00:04:15,269 --> 00:04:18,794 pretty clever algorithms and lots of other kinds 102 00:04:18,794 --> 00:04:22,452 of extendable ideas into really simple devices. 103 00:04:22,452 --> 00:04:27,260 So, what we call this is a silicon cottage industry. 104 00:04:27,260 --> 00:04:30,206 It's basically what was the system or the paradigm 105 00:04:30,206 --> 00:04:32,670 before the industrial revolution is now re-happening 106 00:04:32,670 --> 00:04:35,678 in a whole new way in small digital shops 107 00:04:35,678 --> 00:04:38,759 across the planet in most developing countries. 108 00:04:38,759 --> 00:04:42,893 So, we kind of toyed around with this idea, 109 00:04:42,893 --> 00:04:44,571 and we said, "What can we do with this? 110 00:04:44,571 --> 00:04:47,099 Can we make a little product or a service out of it?" 111 00:04:47,099 --> 00:04:49,519 So one of the first things we did is this thing called 112 00:04:49,519 --> 00:04:51,915 a multimedia platform. We call it a lunch box. 113 00:04:51,915 --> 00:04:54,666 Basically one of the contexts that we studied was 114 00:04:54,666 --> 00:04:58,153 schools in very remote parts of India. 115 00:04:58,153 --> 00:05:01,412 So there is this amazing concept called the one-teacher school, 116 00:05:01,412 --> 00:05:04,114 which is basically a single teacher who is a multitasker 117 00:05:04,114 --> 00:05:06,591 who teaches this amazing little social setting. 118 00:05:06,591 --> 00:05:08,128 It's an informal school, 119 00:05:08,128 --> 00:05:10,287 but it's really about holistic education. 120 00:05:10,287 --> 00:05:11,525 The only thing that they don't have 121 00:05:11,525 --> 00:05:13,919 is access to resources. They don't even have a textbook 122 00:05:13,919 --> 00:05:16,746 sometimes, and they don't even have a proper curriculum. 123 00:05:16,746 --> 00:05:20,250 So we said, "What can we do to empower this teacher 124 00:05:20,250 --> 00:05:23,062 to do more?" How to access the digital world? 125 00:05:23,062 --> 00:05:25,624 Instead of being the sole guardian of information, 126 00:05:25,624 --> 00:05:28,028 be a facilitator to all this information. 127 00:05:28,028 --> 00:05:31,412 So we said, "What are the steps required to empower the teacher?" 128 00:05:31,412 --> 00:05:34,067 How do you make this teacher into a digital gateway, 129 00:05:34,067 --> 00:05:36,599 and how do you design an inexpensive multimedia platform 130 00:05:36,599 --> 00:05:39,591 that can be constructed locally and serviced locally?" 131 00:05:39,591 --> 00:05:41,934 So we walked around. 132 00:05:41,934 --> 00:05:44,224 We went and scavenged the nearby markets, 133 00:05:44,224 --> 00:05:48,245 and we tried to understand, "What can we pick up that will make this happen?" 134 00:05:48,245 --> 00:05:50,772 So the thing that we got 135 00:05:50,772 --> 00:05:53,979 was a little mobile phone with a little pico projector 136 00:05:53,979 --> 00:05:56,316 that comes for about 60 dollars. 137 00:05:56,316 --> 00:05:58,772 We went a bought a flashlight with a very big battery, 138 00:05:58,772 --> 00:06:00,562 and a bunch of small speakers. 139 00:06:00,562 --> 00:06:02,860 So essentially, the mobile phone gives us 140 00:06:02,860 --> 00:06:04,784 a connected multimedia platform. 141 00:06:04,784 --> 00:06:08,269 It allows us to get online and allows us to load up files 142 00:06:08,269 --> 00:06:10,620 of different formats and play them. 143 00:06:10,620 --> 00:06:13,646 The flashlight gives us this really intense, bright L.E.D., 144 00:06:13,646 --> 00:06:16,637 and six hours worth of rechargeable battery pack, 145 00:06:16,637 --> 00:06:18,853 and the lunch box is a nice little package 146 00:06:18,853 --> 00:06:20,900 in which you can put everything inside, 147 00:06:20,900 --> 00:06:22,463 and a bunch of mini speakers to sort of 148 00:06:22,463 --> 00:06:23,881 amplify the sound large enough. 149 00:06:23,881 --> 00:06:27,420 Believe me, those little classrooms are really noisy. 150 00:06:27,420 --> 00:06:30,013 They are kids who scream at the top of their voices, 151 00:06:30,013 --> 00:06:31,673 and you really have to get above that. 152 00:06:31,673 --> 00:06:34,394 And we took it back to this little tinkering setup 153 00:06:34,394 --> 00:06:36,484 of a mobile phone repair shop, 154 00:06:36,484 --> 00:06:37,912 and then the magic happens. 155 00:06:37,912 --> 00:06:39,293 We dismantle the whole thing, 156 00:06:39,293 --> 00:06:41,650 we reassemble it in a new configuration, 157 00:06:41,650 --> 00:06:43,828 and we do this hardware mashup, 158 00:06:43,828 --> 00:06:46,437 systematically training the guy how to do this. 159 00:06:46,437 --> 00:06:49,892 Out comes this, a little lunch box -- form factor. 160 00:06:49,892 --> 00:06:56,718 (Applause) 161 00:06:56,718 --> 00:06:59,736 And we systematically field tested, 162 00:06:59,736 --> 00:07:02,104 because in the field testing we learned some 163 00:07:02,104 --> 00:07:04,621 important lessons, and we went through many iterations. 164 00:07:04,621 --> 00:07:07,316 One of the key issues was battery consumption and charging. 165 00:07:07,316 --> 00:07:11,294 Luminosity was an issue, when you have too much bright sunlight outside. 166 00:07:11,294 --> 00:07:13,846 Often the roofs are broken, so you don't have enough 167 00:07:13,846 --> 00:07:16,974 darkness in the classroom to do these things. 168 00:07:16,974 --> 00:07:19,816 We extended this idea. We tested it many times over, 169 00:07:19,816 --> 00:07:22,394 and the next version we came up with was a box 170 00:07:22,394 --> 00:07:24,774 that kind of could trickle charge on solar energy, 171 00:07:24,774 --> 00:07:27,573 but most importantly connect to a car battery, 172 00:07:27,573 --> 00:07:30,567 because a car battery is a ubiquitous source of power 173 00:07:30,567 --> 00:07:32,774 in places where there's not enough electricity 174 00:07:32,774 --> 00:07:34,734 or erratic electricity. 175 00:07:34,734 --> 00:07:36,703 And the other key thing that we did was 176 00:07:36,703 --> 00:07:39,165 make this box run off a USB key, because we realized 177 00:07:39,165 --> 00:07:42,519 that even though there was GPRS and all that on paper, 178 00:07:42,519 --> 00:07:45,094 at least, in theory, it was much more efficient 179 00:07:45,094 --> 00:07:48,984 to send the data on a little USB key by surface mail. 180 00:07:48,984 --> 00:07:50,824 It might take a few days to get there, 181 00:07:50,824 --> 00:07:53,198 but at least it gets there in high definition 182 00:07:53,198 --> 00:07:55,413 and in a reliable quality. 183 00:07:55,413 --> 00:07:57,695 So we made this box, and we tested it again 184 00:07:57,695 --> 00:07:59,230 and again and again, and we're going through 185 00:07:59,230 --> 00:08:00,779 multiple iterations to do these things. 186 00:08:00,779 --> 00:08:03,748 But it's not limited to just education. 187 00:08:03,748 --> 00:08:05,614 This kind of a technique or metrology 188 00:08:05,614 --> 00:08:07,626 can actually be applied to other kinds of areas, 189 00:08:07,626 --> 00:08:09,534 and I'm going to tell you one more little story. 190 00:08:09,534 --> 00:08:11,989 It's about this little device called a medi-meter. 191 00:08:11,989 --> 00:08:15,356 It's basically a little health care screening tool that we developed. 192 00:08:15,356 --> 00:08:18,683 In India, there is a context of these amazing people, 193 00:08:18,683 --> 00:08:20,962 the health care workers called ASHA workers. 194 00:08:20,962 --> 00:08:23,379 They are essentially foot soldiers for the health care system 195 00:08:23,379 --> 00:08:25,763 who live in the local community and are trained 196 00:08:25,763 --> 00:08:28,331 with basic tools and basic concepts of health care, 197 00:08:28,331 --> 00:08:32,093 and the main purpose is basically to inform people 198 00:08:32,093 --> 00:08:35,626 to basically, how to lead a better life, but also 199 00:08:35,626 --> 00:08:38,854 to divert or sort of make recommendations 200 00:08:38,854 --> 00:08:41,528 of what kind of health care should they approach? 201 00:08:41,528 --> 00:08:44,240 They are basically referral services, essentially. 202 00:08:44,240 --> 00:08:46,548 But the problem with that is that we realized 203 00:08:46,548 --> 00:08:50,738 after a bunch of research that they are amazing 204 00:08:50,738 --> 00:08:53,218 at referring people to the nearest clinic 205 00:08:53,218 --> 00:08:56,091 or the public health care system, but what happens at the 206 00:08:56,091 --> 00:09:00,169 public health care system is this: these incredibly long lines 207 00:09:00,169 --> 00:09:02,979 and too many people who overload the system 208 00:09:02,979 --> 00:09:05,545 simply because there's not enough doctors and facilities 209 00:09:05,545 --> 00:09:07,747 for the population that's being referred. 210 00:09:07,747 --> 00:09:09,866 So everything from a common cold 211 00:09:09,866 --> 00:09:12,526 to a serious case of malaria gets almost the same 212 00:09:12,526 --> 00:09:15,570 level of attention, and there's no priorities. 213 00:09:15,570 --> 00:09:17,641 So we said, "Come on, there's got to be a better way 214 00:09:17,641 --> 00:09:19,442 of doing this for sure." 215 00:09:19,442 --> 00:09:22,019 So we said, "What can we do with the ASHA worker 216 00:09:22,019 --> 00:09:25,950 that'll allow this ASHA worker to become an interesting filter, 217 00:09:25,950 --> 00:09:28,465 but not just a filter, a really well thought through referral 218 00:09:28,465 --> 00:09:31,946 system that allows load balancing of the network, 219 00:09:31,946 --> 00:09:35,885 and directs patients to different sources of health care 220 00:09:35,885 --> 00:09:39,765 based on the severity or the criticalness of those situations?" 221 00:09:39,765 --> 00:09:41,746 So the real key question was, 222 00:09:41,746 --> 00:09:43,414 how do we empower this woman? 223 00:09:43,414 --> 00:09:45,341 How do we empower her with simple tools 224 00:09:45,341 --> 00:09:48,292 that's not diagnostic but more screening in nature 225 00:09:48,292 --> 00:09:52,072 so she at least knows how to advise the patients better? 226 00:09:52,072 --> 00:09:54,100 And that'll make such a huge difference on the system, 227 00:09:54,100 --> 00:09:59,018 because the amount of waiting time and the amount of 228 00:09:59,018 --> 00:10:00,938 distances that people need to travel, often sometimes 229 00:10:00,938 --> 00:10:03,611 seven to 15 kilometers, sometimes by foot, 230 00:10:03,611 --> 00:10:09,074 to get a simple health check done, is very, very detrimental 231 00:10:09,074 --> 00:10:11,528 in the sense that it really dissuades people 232 00:10:11,528 --> 00:10:13,537 from getting access to health care. 233 00:10:13,537 --> 00:10:15,572 So if there was something that she could do, 234 00:10:15,572 --> 00:10:16,681 that would be amazing. 235 00:10:16,681 --> 00:10:19,742 So what we did was that we converted this device 236 00:10:19,742 --> 00:10:21,559 into a medical device. 237 00:10:21,559 --> 00:10:22,835 I want to demo this actually, 238 00:10:22,835 --> 00:10:25,508 because it's a very simple process. 239 00:10:25,508 --> 00:10:27,917 Bruno, do you want to join us? (Cheers) 240 00:10:27,917 --> 00:10:34,119 Come along. (Applause) 241 00:10:34,119 --> 00:10:37,044 So, what we're going to do is that 242 00:10:37,044 --> 00:10:40,016 we're going to measure a few basic parameters on you, 243 00:10:40,016 --> 00:10:42,871 including your pulse rate and the amount of oxygen 244 00:10:42,871 --> 00:10:44,744 that's there in your blood. 245 00:10:44,744 --> 00:10:48,035 So you're going to put your thumb on top of this. 246 00:10:48,035 --> 00:10:49,809 Bruno Giussani: Like this, works? 247 00:10:49,809 --> 00:10:51,475 Vinay Venkatraman: Yeah. That's right. BG: Okay. 248 00:10:51,475 --> 00:10:55,483 VV: So I'm going to start it up. I hope it works. 249 00:10:55,483 --> 00:10:59,833 (Beeps) It even beeps, because it's an alarm clock, after all. 250 00:10:59,833 --> 00:11:01,845 So ... (Laughter) 251 00:11:01,845 --> 00:11:06,236 So I take it into the start position, and then 252 00:11:06,236 --> 00:11:09,848 I press the read button. (Beeps) 253 00:11:09,848 --> 00:11:15,329 So it's taking a little reading from you. (Beeps) 254 00:11:15,329 --> 00:11:18,107 And then the pointer goes and points to three different options. 255 00:11:18,107 --> 00:11:21,382 Let's see what happens here. 256 00:11:21,382 --> 00:11:23,465 (Beeps) Oh Bruno, you can go home, actually. 257 00:11:23,465 --> 00:11:27,301 BG: Great. Good news. (Applause) 258 00:11:27,301 --> 00:11:29,646 VV: So ... (Applause) 259 00:11:29,646 --> 00:11:32,863 So the thing about this is that 260 00:11:32,863 --> 00:11:36,968 if the pointer, unfortunately, had pointed to the red spot, 261 00:11:36,968 --> 00:11:38,814 we would have to rush you to a hospital. 262 00:11:38,814 --> 00:11:42,934 Luckily, not today. And if it had pointed to the orange 263 00:11:42,934 --> 00:11:45,763 or the amber, it basically meant you had to have, 264 00:11:45,763 --> 00:11:48,807 sort of, more continuous care from the health care worker. 265 00:11:48,807 --> 00:11:51,158 So that was a very simple three-step screening process 266 00:11:51,158 --> 00:11:53,273 that could basically change the equation 267 00:11:53,273 --> 00:11:56,013 of how public health care works in so many different ways. 268 00:11:56,013 --> 00:11:57,910 BG: Thank you for the good news. VV: Yeah. 269 00:11:57,910 --> 00:12:02,303 (Applause) 270 00:12:02,303 --> 00:12:05,743 So, very briefly, I'll just explain to you how this is done, 271 00:12:05,743 --> 00:12:08,033 because that's the more interesting part. 272 00:12:08,033 --> 00:12:10,727 So essentially, the three things that are required 273 00:12:10,727 --> 00:12:15,255 to make this conversion from this guy to this guy 274 00:12:15,255 --> 00:12:19,384 is a cheap remote control for a television 275 00:12:19,384 --> 00:12:22,295 that you can almost find in every home today, 276 00:12:22,295 --> 00:12:26,009 some parts from a computer mouse, basically, 277 00:12:26,009 --> 00:12:29,872 something that you can scavenge for very low cost, 278 00:12:29,872 --> 00:12:32,783 and a few parts that have to be pre-programmed. 279 00:12:32,783 --> 00:12:35,184 Basically this is a micro-controller with a few 280 00:12:35,184 --> 00:12:37,979 extra components that can be shipped for very little cost 281 00:12:37,979 --> 00:12:40,972 across the world, and that's what is all required 282 00:12:40,972 --> 00:12:43,363 with a little bit of local tinkering talent 283 00:12:43,363 --> 00:12:46,150 to convert the device into something else. 284 00:12:46,150 --> 00:12:49,546 So we are right now doing some systematic field tests 285 00:12:49,546 --> 00:12:52,596 to basically ascertain whether something like this actually 286 00:12:52,596 --> 00:12:54,163 makes sense to the ASHA worker. 287 00:12:54,163 --> 00:12:57,707 We are going through some reference tests to compare it 288 00:12:57,707 --> 00:13:01,165 against professional equipment to see if there's a degree 289 00:13:01,165 --> 00:13:03,487 of change in efficacy and if it actually makes an impact 290 00:13:03,487 --> 00:13:06,095 in people's lives. But most importantly, 291 00:13:06,095 --> 00:13:07,890 what we are trying to do right now 292 00:13:07,890 --> 00:13:10,144 is we are trying to scale this up, because there 293 00:13:10,144 --> 00:13:12,831 are over 250,000 ASHA workers on the ground 294 00:13:12,831 --> 00:13:15,568 who are these amazing foot soldiers, and if we can 295 00:13:15,568 --> 00:13:19,128 give at least a fraction of them the access to these things, 296 00:13:19,128 --> 00:13:22,086 it just changes the way the economics of public health care 297 00:13:22,086 --> 00:13:25,097 works, and it changes the way systems actually function, 298 00:13:25,097 --> 00:13:29,363 not just on a systematic planning level, 299 00:13:29,363 --> 00:13:32,548 but also in a very grassroots, bottom-up level. 300 00:13:32,548 --> 00:13:35,349 So that's it, and we hope to do this in a big way. 301 00:13:35,349 --> 00:13:38,507 Thank you. (Applause) 302 00:13:38,507 --> 00:13:47,153 (Applause)