[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:02.11,0:00:03.98,Default,,0000,0000,0000,,To most of you, this is a device
Dialogue: 0,0:00:03.98,0:00:06.99,Default,,0000,0000,0000,,to buy, sell, play games,
Dialogue: 0,0:00:06.99,0:00:08.90,Default,,0000,0000,0000,,watch videos.
Dialogue: 0,0:00:08.90,0:00:11.04,Default,,0000,0000,0000,,I think it might be a lifeline.
Dialogue: 0,0:00:11.04,0:00:13.46,Default,,0000,0000,0000,,I think actually it might be able to save more lives
Dialogue: 0,0:00:13.46,0:00:14.96,Default,,0000,0000,0000,,than penicillin.
Dialogue: 0,0:00:14.96,0:00:16.43,Default,,0000,0000,0000,,Texting:
Dialogue: 0,0:00:16.43,0:00:19.25,Default,,0000,0000,0000,,I know I say texting and a lot of you think sexting,
Dialogue: 0,0:00:19.25,0:00:22.50,Default,,0000,0000,0000,,a lot of you think about the lewd photos that you see --
Dialogue: 0,0:00:22.50,0:00:25.12,Default,,0000,0000,0000,,hopefully not your kids sending to somebody else --
Dialogue: 0,0:00:25.12,0:00:26.92,Default,,0000,0000,0000,,or trying to translate the abbreviations
Dialogue: 0,0:00:26.92,0:00:29.88,Default,,0000,0000,0000,,LOL, LMAO, HMU.
Dialogue: 0,0:00:29.88,0:00:31.71,Default,,0000,0000,0000,,I can help you with those later.
Dialogue: 0,0:00:31.71,0:00:33.75,Default,,0000,0000,0000,,But the parents in the room
Dialogue: 0,0:00:33.75,0:00:35.38,Default,,0000,0000,0000,,know that texting is actually
Dialogue: 0,0:00:35.38,0:00:38.00,Default,,0000,0000,0000,,the best way to communicate with your kids.
Dialogue: 0,0:00:38.00,0:00:40.83,Default,,0000,0000,0000,,It might be the only way to communicate with your kids.
Dialogue: 0,0:00:40.83,0:00:42.50,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:00:42.50,0:00:47.12,Default,,0000,0000,0000,,The average teenager sends 3,339 text messages a month,
Dialogue: 0,0:00:47.12,0:00:50.62,Default,,0000,0000,0000,,unless she's a girl, then it's closer to 4,000.
Dialogue: 0,0:00:50.62,0:00:54.21,Default,,0000,0000,0000,,And the secret is she opens every single one.
Dialogue: 0,0:00:54.21,0:00:57.92,Default,,0000,0000,0000,,Texting has a 100 percent open rate.
Dialogue: 0,0:00:57.92,0:00:59.33,Default,,0000,0000,0000,,Now the parents are really alarmed.
Dialogue: 0,0:00:59.33,0:01:01.17,Default,,0000,0000,0000,,It's a 100 percent open rate
Dialogue: 0,0:01:01.17,0:01:02.92,Default,,0000,0000,0000,,even if she doesn't respond to you
Dialogue: 0,0:01:02.92,0:01:04.67,Default,,0000,0000,0000,,when you ask her when she's coming home for dinner.
Dialogue: 0,0:01:04.67,0:01:06.21,Default,,0000,0000,0000,,I promise she read that text.
Dialogue: 0,0:01:06.21,0:01:12.29,Default,,0000,0000,0000,,And this isn't some suburban iPhone-using teen phenomenon.
Dialogue: 0,0:01:12.29,0:01:13.67,Default,,0000,0000,0000,,Texting actually overindexes
Dialogue: 0,0:01:13.67,0:01:15.75,Default,,0000,0000,0000,,for minority and urban youth.
Dialogue: 0,0:01:15.75,0:01:18.62,Default,,0000,0000,0000,,I know this because at DoSomething.org,
Dialogue: 0,0:01:18.62,0:01:20.33,Default,,0000,0000,0000,,which is the largest organization
Dialogue: 0,0:01:20.33,0:01:23.29,Default,,0000,0000,0000,,for teenagers and social change in America,
Dialogue: 0,0:01:23.29,0:01:24.75,Default,,0000,0000,0000,,about six months ago we pivoted
Dialogue: 0,0:01:24.75,0:01:26.38,Default,,0000,0000,0000,,and started focusing on text messaging.
Dialogue: 0,0:01:26.38,0:01:30.58,Default,,0000,0000,0000,,We're now texting out to about 200,000 kids a week
Dialogue: 0,0:01:30.58,0:01:33.29,Default,,0000,0000,0000,,about doing our campaigns to make their schools more green
Dialogue: 0,0:01:33.29,0:01:36.46,Default,,0000,0000,0000,,or to work on homeless issues and things like that.
Dialogue: 0,0:01:36.46,0:01:39.88,Default,,0000,0000,0000,,We're finding it 11 times more powerful than email.
Dialogue: 0,0:01:39.88,0:01:45.96,Default,,0000,0000,0000,,We've also found an unintended consequence.
Dialogue: 0,0:01:45.96,0:01:49.00,Default,,0000,0000,0000,,We've been getting text messages back like these.
Dialogue: 0,0:01:49.00,0:01:52.25,Default,,0000,0000,0000,,"I don't want to go to school today.
Dialogue: 0,0:01:52.25,0:01:54.12,Default,,0000,0000,0000,,The boys call me faggot."
Dialogue: 0,0:01:54.12,0:01:58.71,Default,,0000,0000,0000,,"I was cutting, my parents found out,
Dialogue: 0,0:01:58.71,0:02:00.58,Default,,0000,0000,0000,,and so I stopped.
Dialogue: 0,0:02:00.58,0:02:02.79,Default,,0000,0000,0000,,But I just started again an hour ago."
Dialogue: 0,0:02:02.79,0:02:06.08,Default,,0000,0000,0000,,Or, "He won't stop raping me.
Dialogue: 0,0:02:06.08,0:02:07.46,Default,,0000,0000,0000,,He told me not to tell anyone.
Dialogue: 0,0:02:07.46,0:02:10.25,Default,,0000,0000,0000,,It's my dad. Are you there?"
Dialogue: 0,0:02:10.25,0:02:13.38,Default,,0000,0000,0000,,That last one's an actual text message that we received.
Dialogue: 0,0:02:13.38,0:02:16.12,Default,,0000,0000,0000,,And yeah, we're there.
Dialogue: 0,0:02:16.12,0:02:18.67,Default,,0000,0000,0000,,I will not forget the day we got that text message.
Dialogue: 0,0:02:18.67,0:02:21.08,Default,,0000,0000,0000,,And so it was that day that we decided
Dialogue: 0,0:02:21.08,0:02:24.21,Default,,0000,0000,0000,,we needed to build a crisis text hotline.
Dialogue: 0,0:02:24.21,0:02:25.71,Default,,0000,0000,0000,,Because this isn't what we do.
Dialogue: 0,0:02:25.71,0:02:27.04,Default,,0000,0000,0000,,We do social change.
Dialogue: 0,0:02:27.04,0:02:29.04,Default,,0000,0000,0000,,Kids are just sending us these text messages
Dialogue: 0,0:02:29.04,0:02:31.96,Default,,0000,0000,0000,,because texting is so familiar and comfortable to them
Dialogue: 0,0:02:31.96,0:02:33.75,Default,,0000,0000,0000,,and there's nowhere else to turn
Dialogue: 0,0:02:33.75,0:02:36.33,Default,,0000,0000,0000,,that they're sending them to us.
Dialogue: 0,0:02:36.33,0:02:38.62,Default,,0000,0000,0000,,So think about it, a text hotline; it's pretty powerful.
Dialogue: 0,0:02:38.62,0:02:40.33,Default,,0000,0000,0000,,It's fast, it's pretty private.
Dialogue: 0,0:02:40.33,0:02:43.75,Default,,0000,0000,0000,,No one hears you in a stall, you're just texting quietly.
Dialogue: 0,0:02:43.75,0:02:45.79,Default,,0000,0000,0000,,It's real time.
Dialogue: 0,0:02:45.79,0:02:48.95,Default,,0000,0000,0000,,We can help millions of teens with counseling and referrals.
Dialogue: 0,0:02:48.95,0:02:51.21,Default,,0000,0000,0000,,That's great.
Dialogue: 0,0:02:51.21,0:02:55.62,Default,,0000,0000,0000,,But the thing that really makes this awesome is the data.
Dialogue: 0,0:02:55.62,0:02:58.12,Default,,0000,0000,0000,,Because I'm not really comfortable just helping that girl
Dialogue: 0,0:02:58.12,0:02:59.88,Default,,0000,0000,0000,,with counseling and referrals.
Dialogue: 0,0:02:59.88,0:03:03.38,Default,,0000,0000,0000,,I want to prevent this shit from happening.
Dialogue: 0,0:03:03.38,0:03:06.71,Default,,0000,0000,0000,,So think about a cop.
Dialogue: 0,0:03:06.71,0:03:08.46,Default,,0000,0000,0000,,There's something in New York City.
Dialogue: 0,0:03:08.46,0:03:11.00,Default,,0000,0000,0000,,The police did it. It used to be just guess work, police work.
Dialogue: 0,0:03:11.00,0:03:14.58,Default,,0000,0000,0000,,And then they started crime mapping.
Dialogue: 0,0:03:14.58,0:03:15.96,Default,,0000,0000,0000,,And so they started following and watching
Dialogue: 0,0:03:15.96,0:03:19.00,Default,,0000,0000,0000,,petty thefts, summonses, all kinds of things --
Dialogue: 0,0:03:19.00,0:03:20.75,Default,,0000,0000,0000,,charting the future essentially.
Dialogue: 0,0:03:20.75,0:03:23.46,Default,,0000,0000,0000,,And they found things like,
Dialogue: 0,0:03:23.46,0:03:25.08,Default,,0000,0000,0000,,when you see crystal meth on the street,
Dialogue: 0,0:03:25.08,0:03:26.71,Default,,0000,0000,0000,,if you add police presence,
Dialogue: 0,0:03:26.71,0:03:29.83,Default,,0000,0000,0000,,you can curb the otherwise inevitable spate
Dialogue: 0,0:03:29.83,0:03:33.42,Default,,0000,0000,0000,,of assaults and robberies that would happen.
Dialogue: 0,0:03:33.42,0:03:34.54,Default,,0000,0000,0000,,In fact, the year after
Dialogue: 0,0:03:34.54,0:03:37.17,Default,,0000,0000,0000,,the NYPD put CompStat in place,
Dialogue: 0,0:03:37.17,0:03:40.33,Default,,0000,0000,0000,,the murder rate fell 60 percent.
Dialogue: 0,0:03:40.33,0:03:44.88,Default,,0000,0000,0000,,So think about the data from a crisis text line.
Dialogue: 0,0:03:44.88,0:03:48.25,Default,,0000,0000,0000,,There is no census on bullying and dating abuse
Dialogue: 0,0:03:48.25,0:03:51.17,Default,,0000,0000,0000,,and eating disorders and cutting and rape --
Dialogue: 0,0:03:51.17,0:03:52.92,Default,,0000,0000,0000,,no census.
Dialogue: 0,0:03:52.92,0:03:55.25,Default,,0000,0000,0000,,Maybe there's some studies, some longitudinal studies,
Dialogue: 0,0:03:55.25,0:03:57.88,Default,,0000,0000,0000,,that cost lots of money and took lots of time.
Dialogue: 0,0:03:57.88,0:04:00.25,Default,,0000,0000,0000,,Or maybe there's some anecdotal evidence.
Dialogue: 0,0:04:00.25,0:04:03.25,Default,,0000,0000,0000,,Imagine having real time data
Dialogue: 0,0:04:03.25,0:04:04.92,Default,,0000,0000,0000,,on every one of those issues.
Dialogue: 0,0:04:04.92,0:04:06.71,Default,,0000,0000,0000,,You could inform legislation.
Dialogue: 0,0:04:06.71,0:04:08.50,Default,,0000,0000,0000,,You could inform school policy.
Dialogue: 0,0:04:08.50,0:04:10.58,Default,,0000,0000,0000,,You could say to a principal,
Dialogue: 0,0:04:10.58,0:04:13.38,Default,,0000,0000,0000,,"You're having a problem every Thursday at three o'clock.
Dialogue: 0,0:04:13.38,0:04:15.33,Default,,0000,0000,0000,,What's going on in your school?"
Dialogue: 0,0:04:15.33,0:04:17.88,Default,,0000,0000,0000,,You could see the immediate impact of legislation
Dialogue: 0,0:04:17.88,0:04:20.17,Default,,0000,0000,0000,,or a hateful speech that somebody gives in a school assembly
Dialogue: 0,0:04:20.17,0:04:23.71,Default,,0000,0000,0000,,and see what happens as a result.
Dialogue: 0,0:04:23.71,0:04:25.38,Default,,0000,0000,0000,,This is really, to me,
Dialogue: 0,0:04:25.38,0:04:28.75,Default,,0000,0000,0000,,the power of texting and the power of data.
Dialogue: 0,0:04:28.75,0:04:31.00,Default,,0000,0000,0000,,Because while people are talking about data,
Dialogue: 0,0:04:31.00,0:04:32.58,Default,,0000,0000,0000,,making it possible for Facebook
Dialogue: 0,0:04:32.58,0:04:34.83,Default,,0000,0000,0000,,to mine my friend from the third grade,
Dialogue: 0,0:04:34.83,0:04:37.79,Default,,0000,0000,0000,,or Target to know when it's time for me to buy more diapers,
Dialogue: 0,0:04:37.79,0:04:40.79,Default,,0000,0000,0000,,or some dude to build a better baseball team,
Dialogue: 0,0:04:40.79,0:04:45.96,Default,,0000,0000,0000,,I'm actually really excited about the power of data and the power of texting
Dialogue: 0,0:04:45.96,0:04:48.08,Default,,0000,0000,0000,,to help that kid go to school,
Dialogue: 0,0:04:48.08,0:04:50.17,Default,,0000,0000,0000,,to help that girl stop cutting in the bathroom
Dialogue: 0,0:04:50.17,0:04:54.08,Default,,0000,0000,0000,,and absolutely to help that girl whose father's raping her.
Dialogue: 0,0:04:54.08,0:04:56.88,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:04:56.88,0:05:01.62,Default,,0000,0000,0000,,(Applause)