1 00:00:00,625 --> 00:00:02,375 I love my food. 2 00:00:02,375 --> 00:00:05,181 And I love information. 3 00:00:05,181 --> 00:00:08,496 My children usually tell me 4 00:00:08,496 --> 00:00:11,958 that one of those passions is a little more apparent than the other. 5 00:00:11,958 --> 00:00:14,042 (Laughter) 6 00:00:14,042 --> 00:00:16,292 But what I want to do in the next eight minutes or so 7 00:00:16,292 --> 00:00:18,500 is to take you through how those passions developed, 8 00:00:18,500 --> 00:00:21,860 the point in my life when the two passions merged, 9 00:00:21,860 --> 00:00:26,825 the journey of learning that took place from that point. 10 00:00:26,825 --> 00:00:29,621 And one idea I want to leave you with today 11 00:00:29,621 --> 00:00:32,227 is what would would happen differently in your life 12 00:00:32,227 --> 00:00:36,869 if you saw information the way you saw food? 13 00:00:36,869 --> 00:00:39,040 I was born in Calcutta -- 14 00:00:39,040 --> 00:00:42,875 a family where my father and his father before him 15 00:00:42,875 --> 00:00:44,602 were journalists, 16 00:00:44,602 --> 00:00:47,625 and they wrote magazines in the English language. 17 00:00:47,625 --> 00:00:49,833 That was the family business. 18 00:00:49,833 --> 00:00:51,583 And as a result of that, 19 00:00:51,583 --> 00:00:54,542 I grew up with books everywhere around the house. 20 00:00:54,542 --> 00:00:57,987 And I mean books everywhere around the house. 21 00:00:57,987 --> 00:01:00,458 And that's actually a shop in Calcutta, 22 00:01:00,458 --> 00:01:03,960 but it's a place where we like our books. 23 00:01:03,960 --> 00:01:07,262 In fact, I've got 38,000 of them now 24 00:01:07,262 --> 00:01:09,740 and no Kindle in sight. 25 00:01:09,740 --> 00:01:15,155 But growing up as a child with the books around everywhere, 26 00:01:15,155 --> 00:01:17,677 with people to talk to about those books, 27 00:01:17,677 --> 00:01:20,748 this wasn't a sort of slightly learned thing. 28 00:01:20,748 --> 00:01:24,258 By the time I was 18, I had a deep passion for books. 29 00:01:24,258 --> 00:01:26,779 It wasn't the only passion I had. 30 00:01:26,779 --> 00:01:28,913 I was a South Indian 31 00:01:28,913 --> 00:01:31,060 brought up in Bengal. 32 00:01:31,060 --> 00:01:33,540 And two of the things about Bengal: 33 00:01:33,540 --> 00:01:36,052 they like their savory dishes 34 00:01:36,052 --> 00:01:37,864 and they like their sweets. 35 00:01:37,864 --> 00:01:39,635 So by the time I grew up, 36 00:01:39,635 --> 00:01:43,290 again, I had a well-established passion for food. 37 00:01:43,290 --> 00:01:46,446 Now I was growing up in the late '60s and early '70s, 38 00:01:46,446 --> 00:01:49,906 and there were a number of other passions I was also interested in, 39 00:01:49,906 --> 00:01:53,223 but these two were the ones that differentiated me. 40 00:01:53,223 --> 00:01:54,583 (Laughter) 41 00:01:54,583 --> 00:01:57,434 And then life was fine, dandy. 42 00:01:57,434 --> 00:01:59,092 Everything was okay, 43 00:01:59,092 --> 00:02:02,971 until I got to about the age of 26, 44 00:02:02,971 --> 00:02:06,583 and I went to a movie called "Short Circuit." 45 00:02:06,583 --> 00:02:08,583 Oh, some of you have seen it. 46 00:02:08,583 --> 00:02:11,958 And apparently it's being remade right now 47 00:02:11,958 --> 00:02:13,987 and it's going to be coming out next year. 48 00:02:13,987 --> 00:02:17,406 It's the story of this experimental robot 49 00:02:17,406 --> 00:02:20,363 which got electrocuted and found a life. 50 00:02:20,363 --> 00:02:24,500 And as it ran, this thing was saying, "Give me input. Give me input." 51 00:02:24,500 --> 00:02:27,004 And I suddenly realized that for a robot 52 00:02:27,004 --> 00:02:30,473 both information as well as food 53 00:02:30,473 --> 00:02:32,667 were the same thing. 54 00:02:32,667 --> 00:02:35,292 Energy came to it in some form or shape, 55 00:02:35,292 --> 00:02:37,429 data came to it in some form or shape. 56 00:02:37,429 --> 00:02:39,875 And I began to think, 57 00:02:39,875 --> 00:02:41,625 I wonder what it would be like 58 00:02:41,625 --> 00:02:44,069 to start imagining myself 59 00:02:44,069 --> 00:02:48,450 as if energy and information were the two things I had as input -- 60 00:02:48,450 --> 00:02:52,507 as if food and information were similar in some form or shape. 61 00:02:52,507 --> 00:02:55,898 I started doing some research then, and this was the 25-year journey, 62 00:02:55,898 --> 00:02:57,327 and started finding out 63 00:02:57,327 --> 00:03:01,035 that actually human beings as primates 64 00:03:01,035 --> 00:03:03,650 have far smaller stomachs 65 00:03:03,650 --> 00:03:06,884 than should be the size for our body weight 66 00:03:06,884 --> 00:03:09,819 and far larger brains. 67 00:03:09,819 --> 00:03:13,113 And as I went to research that even further, 68 00:03:13,113 --> 00:03:16,708 I got to a point where I discovered something 69 00:03:16,708 --> 00:03:20,102 called the expensive tissue hypothesis. 70 00:03:20,102 --> 00:03:24,192 That actually for a given body mass of a primate 71 00:03:24,192 --> 00:03:26,755 the metabolic rate was static. 72 00:03:26,755 --> 00:03:30,513 What changed was the balance of the tissues available. 73 00:03:30,513 --> 00:03:34,133 And two of the most expensive tissues in our human body 74 00:03:34,133 --> 00:03:37,902 are nervous tissue and digestive tissue. 75 00:03:37,902 --> 00:03:42,079 And what transpired was that people had put forward a hypothesis 76 00:03:42,079 --> 00:03:46,584 that was apparently coming up with some fabulous results by about 1995. 77 00:03:46,584 --> 00:03:49,542 It's a lady named Leslie Aiello. 78 00:03:49,542 --> 00:03:54,334 And the paper then suggested that you traded one for the other. 79 00:03:54,334 --> 00:03:58,042 If you wanted your brain for a particular body mass to be large, 80 00:03:58,042 --> 00:04:01,189 you had to live with a smaller gut. 81 00:04:01,189 --> 00:04:04,023 That then set me off completely 82 00:04:04,023 --> 00:04:06,743 to say, Okay, these two are connected. 83 00:04:06,743 --> 00:04:10,929 So I looked at the cultivation of information as if it were food 84 00:04:10,929 --> 00:04:13,750 and said, So we were hunter-gathers of information. 85 00:04:13,750 --> 00:04:18,125 We moved from that to becoming farmers and cultivators of information. 86 00:04:18,125 --> 00:04:19,875 Does that really explain what we're seeing 87 00:04:19,875 --> 00:04:22,625 with the intellectual property battles nowadays? 88 00:04:22,625 --> 00:04:25,958 Because those people who were hunter-gatherers in origin 89 00:04:25,958 --> 00:04:29,625 wanted to be free and roam and pick up information as they wanted, 90 00:04:29,625 --> 00:04:32,250 and those that were in the business of farming information 91 00:04:32,250 --> 00:04:34,625 wanted to build fences around it, 92 00:04:34,625 --> 00:04:38,296 create ownership and wealth and structure and settlement. 93 00:04:38,296 --> 00:04:41,260 So there was always going to be a tension within that. 94 00:04:41,260 --> 00:04:43,317 And everything I saw in the cultivation 95 00:04:43,317 --> 00:04:45,875 said there were huge fights amongst the foodies 96 00:04:45,875 --> 00:04:48,102 between the cultivators and the hunter-gatherers. 97 00:04:48,102 --> 00:04:50,417 And this is happening here. 98 00:04:50,417 --> 00:04:53,298 When I moved to preparation, this same thing was true, 99 00:04:53,298 --> 00:04:55,625 expect that there were two schools. 100 00:04:55,625 --> 00:04:58,708 One group of people said you can distill your information, 101 00:04:58,708 --> 00:05:02,083 you can extract value, separate it and serve it up, 102 00:05:02,083 --> 00:05:03,827 while another group turned around 103 00:05:03,827 --> 00:05:05,564 and said no, no you can ferment it. 104 00:05:05,564 --> 00:05:08,229 You bring it all together and mash it up 105 00:05:08,229 --> 00:05:10,318 and the value emerges that way. 106 00:05:10,318 --> 00:05:12,979 The same is again true with information. 107 00:05:12,979 --> 00:05:16,698 But consumption was where it started getting really enjoyable. 108 00:05:16,698 --> 00:05:19,055 Because what I began to see then 109 00:05:19,055 --> 00:05:22,500 was there were so many different ways people would consume this. 110 00:05:22,500 --> 00:05:24,988 They'd buy it from the shop as raw ingredients. 111 00:05:24,988 --> 00:05:27,129 Do you cook it? Do you have it served to you? 112 00:05:27,129 --> 00:05:28,817 Do you go to a restaurant? 113 00:05:28,817 --> 00:05:32,591 The same is true every time as I started thinking about information. 114 00:05:32,591 --> 00:05:35,104 The analogies were getting crazy -- 115 00:05:35,104 --> 00:05:37,800 that information had sell-by dates, 116 00:05:37,800 --> 00:05:41,750 that people had misused information that wasn't dated properly 117 00:05:41,750 --> 00:05:44,083 and could really make an effect on the stock market, 118 00:05:44,083 --> 00:05:46,486 on corporate values, etc. 119 00:05:46,486 --> 00:05:48,882 And by this time I was hooked. 120 00:05:48,882 --> 00:05:51,877 And this is about 23 years into this process. 121 00:05:51,877 --> 00:05:54,167 And I began to start thinking of myself 122 00:05:54,167 --> 00:05:57,638 as we start having mash-ups of fact and fiction, 123 00:05:57,638 --> 00:06:01,125 docu-dramas, mockumentaries, whatever you call it. 124 00:06:01,125 --> 00:06:02,585 Are we going to reach the stage 125 00:06:02,585 --> 00:06:07,143 where information has a percentage for fact associated with it? 126 00:06:07,143 --> 00:06:10,580 We start labeling information for the fact percentage? 127 00:06:10,580 --> 00:06:13,208 Are we going to start looking at what happens 128 00:06:13,208 --> 00:06:16,787 when your information source is turned off, as a famine? 129 00:06:16,787 --> 00:06:19,354 Which brings me to the final element of this. 130 00:06:19,354 --> 00:06:22,500 Clay Shirky once stated that there is no such animal as information overload, 131 00:06:22,500 --> 00:06:25,667 there is only filter failure. 132 00:06:25,667 --> 00:06:28,292 I put it to you that information, 133 00:06:28,292 --> 00:06:30,689 if viewed from the point of food, 134 00:06:30,689 --> 00:06:34,575 is never a production issue; you never speak of food overload. 135 00:06:34,575 --> 00:06:36,771 Fundamentally it's a consumption issue. 136 00:06:36,771 --> 00:06:38,792 And we have to start thinking 137 00:06:38,792 --> 00:06:44,173 about how we create diets within ourselves, exercise within ourselves, 138 00:06:44,173 --> 00:06:46,708 to have the faculties to be able to deal with information, 139 00:06:46,708 --> 00:06:50,458 to have the labeling to be able to do it responsibly. 140 00:06:50,458 --> 00:06:54,292 In fact, when I saw "Supersize Me," I starting thinking of saying, 141 00:06:54,292 --> 00:06:56,250 What would happen 142 00:06:56,250 --> 00:07:00,444 if an individual had 31 days nonstop Fox News? 143 00:07:00,444 --> 00:07:01,808 (Laughter) 144 00:07:01,808 --> 00:07:04,710 Would there be time to be able to work with it? 145 00:07:04,710 --> 00:07:07,673 So you start really understanding 146 00:07:07,673 --> 00:07:14,027 that you can have diseases, toxins, a need to balance your diet, 147 00:07:14,027 --> 00:07:16,938 and once you start looking, and from that point on, 148 00:07:16,938 --> 00:07:20,625 everything I have done in terms of the consumption of information, 149 00:07:20,625 --> 00:07:23,955 the production of information, the preparation of information, 150 00:07:23,955 --> 00:07:27,488 I've looked at from the viewpoint of food. 151 00:07:27,488 --> 00:07:29,958 It has probably not helped my waistline any 152 00:07:29,958 --> 00:07:32,446 because I like practicing on both sides. 153 00:07:32,446 --> 00:07:36,167 But I'd like to leave you with just that question: 154 00:07:36,167 --> 00:07:39,150 If you began to think of all the information that you consume 155 00:07:39,150 --> 00:07:40,733 the way you think of food, 156 00:07:40,733 --> 00:07:42,507 what would you do differently? 157 00:07:42,507 --> 00:07:44,708 Thank you very much for your time. 158 00:07:44,708 --> 00:07:46,598 (Applause)