1 00:00:00,625 --> 00:00:02,375 I love my food. 2 00:00:02,375 --> 00:00:05,458 And I love information. 3 00:00:05,458 --> 00:00:08,496 My children usually tell me 4 00:00:08,496 --> 00:00:11,958 that one of those passions is a little more apparent than the other. 5 00:00:11,958 --> 00:00:14,042 (Laughter) 6 00:00:14,042 --> 00:00:16,292 But what I want to do in the next eight minutes or so 7 00:00:16,292 --> 00:00:18,500 is to take you through how those passions developed, 8 00:00:18,500 --> 00:00:21,583 the point in my life when the two passions merged, 9 00:00:21,583 --> 00:00:25,625 the journey of learning that took place from that point. 10 00:00:25,625 --> 00:00:29,083 And one idea I want to leave you with today 11 00:00:29,083 --> 00:00:31,458 is what would would happen differently in your life 12 00:00:31,458 --> 00:00:36,500 if you saw information the way you saw food? 13 00:00:36,500 --> 00:00:39,917 I was born in Calcutta -- 14 00:00:39,917 --> 00:00:42,167 a family where my father and his father before him 15 00:00:42,167 --> 00:00:44,125 were journalists, 16 00:00:44,125 --> 00:00:47,625 and they wrote magazines in the English language. 17 00:00:47,625 --> 00:00:49,833 That was the family business. 18 00:00:49,833 --> 00:00:51,583 And as a result of that, 19 00:00:51,583 --> 00:00:54,542 I grew up with books everywhere around the house. 20 00:00:54,542 --> 00:00:57,125 And I mean books everywhere around the house. 21 00:00:57,125 --> 00:01:00,458 And that's actually a shop in Calcutta, 22 00:01:00,458 --> 00:01:03,375 but it's a place where we like our books. 23 00:01:03,375 --> 00:01:06,000 In fact, I've got 38,000 of them now 24 00:01:06,000 --> 00:01:09,125 and no Kindle in sight. 25 00:01:09,125 --> 00:01:15,417 But growing up as a child with the books around everywhere, 26 00:01:15,417 --> 00:01:16,708 with people to talk to about those books, 27 00:01:16,708 --> 00:01:19,333 this wasn't a sort of slightly learned thing. 28 00:01:19,333 --> 00:01:23,458 By the time I was 18, I had a deep passion for books. 29 00:01:23,458 --> 00:01:26,333 It wasn't the only passion I had. 30 00:01:26,333 --> 00:01:28,375 I was a South Indian 31 00:01:28,375 --> 00:01:30,875 brought up in Bengal. 32 00:01:30,875 --> 00:01:33,125 And two of the things about Bengal, 33 00:01:33,125 --> 00:01:35,083 they like their savory dishes 34 00:01:35,083 --> 00:01:36,833 and they like their sweets. 35 00:01:36,833 --> 00:01:39,250 So by the time I grew up, 36 00:01:39,250 --> 00:01:41,875 again, I had a well-established passion for food. 37 00:01:41,875 --> 00:01:46,292 Now I was growing up in the late 60's and early 70's, 38 00:01:46,292 --> 00:01:49,875 and there were a number of other passions I was also interested in, 39 00:01:49,875 --> 00:01:52,500 but these two were the ones that differentiated me. 40 00:01:52,500 --> 00:01:54,583 (Laughter) 41 00:01:54,583 --> 00:01:56,542 And then life was fine, dandy. 42 00:01:56,542 --> 00:01:58,292 Everything was okay, 43 00:01:58,292 --> 00:02:02,417 until I got to about the age of 26. 44 00:02:02,417 --> 00:02:06,583 And I went to a movie called "Short Circuit." 45 00:02:06,583 --> 00:02:08,583 Oh, some of you have seen it. 46 00:02:08,583 --> 00:02:11,958 And apparently it's being remade right now 47 00:02:11,958 --> 00:02:12,833 and it's going to be coming out next year. 48 00:02:12,833 --> 00:02:16,375 It's the story of this experimental robot 49 00:02:16,375 --> 00:02:19,917 which got electrocuted and found a life. 50 00:02:19,917 --> 00:02:24,500 And as it ran, this thing was saying, "Give me input. Give me input." 51 00:02:24,500 --> 00:02:26,250 And suddenly realized that for a robot 52 00:02:26,250 --> 00:02:29,458 both information as well as food 53 00:02:29,458 --> 00:02:32,667 were the same thing. 54 00:02:32,667 --> 00:02:35,292 Energy came to it in some form or shape, 55 00:02:35,292 --> 00:02:36,167 data came to it in some form or shape. 56 00:02:36,167 --> 00:02:39,875 And I began to think, 57 00:02:39,875 --> 00:02:41,625 I wonder what it would be like 58 00:02:41,625 --> 00:02:43,500 to start imagining myself 59 00:02:43,500 --> 00:02:48,542 as if energy and information were the two things I had as input -- 60 00:02:48,542 --> 00:02:50,292 as if food and information were similar in some form or shape. 61 00:02:50,292 --> 00:02:55,667 I started doing some research then, and this was the 25-year journey, 62 00:02:55,667 --> 00:02:56,542 and started finding out 63 00:02:56,542 --> 00:03:00,250 that actually human beings as primates 64 00:03:00,250 --> 00:03:03,250 have far smaller stomachs 65 00:03:03,250 --> 00:03:05,792 than should be the size for our body weight 66 00:03:05,792 --> 00:03:07,542 and far larger brains. 67 00:03:07,542 --> 00:03:11,667 And as I went to research that even further, 68 00:03:11,667 --> 00:03:16,708 I got to a point where I discovered something 69 00:03:16,708 --> 00:03:19,333 called the expensive tissue hypothesis. 70 00:03:19,333 --> 00:03:23,500 That actually for a given body mass of a primate 71 00:03:23,500 --> 00:03:26,417 the metabolic rate was static. 72 00:03:26,417 --> 00:03:30,375 What changed was the balance of the tissues available. 73 00:03:30,375 --> 00:03:33,625 And two of the most expensive tissues in our human body 74 00:03:33,625 --> 00:03:37,333 are nervous tissue and digestive tissue. 75 00:03:37,333 --> 00:03:42,079 And what transpired was that people had put forward a hypothesis 76 00:03:42,079 --> 00:03:46,292 that was apparently coming up with some fabulous results by about 1995. 77 00:03:46,292 --> 00:03:49,542 It's a lady named Leslie Aiello. 78 00:03:49,542 --> 00:03:53,042 And the paper then suggested that you traded one for the other. 79 00:03:53,042 --> 00:03:58,042 If you wanted your brain for a particular body mass to be large, 80 00:03:58,042 --> 00:03:59,958 you had to live with a smaller gut. 81 00:03:59,958 --> 00:04:04,208 That then set me off completely 82 00:04:04,208 --> 00:04:05,958 to say, Okay, these two are connected. 83 00:04:05,958 --> 00:04:11,083 So I looked at the cultivation of information as if it were food 84 00:04:11,083 --> 00:04:13,750 and said, So we were hunter-gathers of information. 85 00:04:13,750 --> 00:04:18,125 We moved from that to becoming farmers and cultivators of information. 86 00:04:18,125 --> 00:04:19,875 Does that really explain what we're seeing 87 00:04:19,875 --> 00:04:22,625 with the intellectual property battles nowadays? 88 00:04:22,625 --> 00:04:26,250 Because those people who were hunter-gatherers in origin 89 00:04:26,250 --> 00:04:29,625 wanted to be free and roam and pick up information as they wanted, 90 00:04:29,625 --> 00:04:32,250 and those that were in the business of farming information 91 00:04:32,250 --> 00:04:34,625 wanted to build fences around it, 92 00:04:34,625 --> 00:04:37,250 create ownership and wealth and structure and settlement. 93 00:04:37,250 --> 00:04:40,875 So there was always going to be a tension within that. 94 00:04:40,875 --> 00:04:42,625 And everything I saw in the cultivation 95 00:04:42,625 --> 00:04:45,875 said there were huge fights amongst the foodies 96 00:04:45,875 --> 00:04:47,625 between the cultivators and the hunter-gatherers. 97 00:04:47,625 --> 00:04:50,417 And this is happening here. 98 00:04:50,417 --> 00:04:53,083 When I moved to preparation, this same thing was true, 99 00:04:53,083 --> 00:04:55,625 expect that there were two schools. 100 00:04:55,625 --> 00:04:58,708 One group of people said you can distill your information, 101 00:04:58,708 --> 00:05:02,083 you can extract value, separate it and serve it up, 102 00:05:02,083 --> 00:05:04,458 while another group turned around 103 00:05:04,458 --> 00:05:05,333 and said no, no you can ferment it. 104 00:05:05,333 --> 00:05:07,583 You bring it all together and mash it up 105 00:05:07,583 --> 00:05:09,333 and the value emerges that way. 106 00:05:09,333 --> 00:05:12,333 The same is again true with information. 107 00:05:12,333 --> 00:05:16,083 But consumption was where it started getting really enjoyable. 108 00:05:16,083 --> 00:05:18,917 Because what I began to see then 109 00:05:18,917 --> 00:05:22,500 was there were so many different ways people would consume this. 110 00:05:22,500 --> 00:05:24,250 They'd buy it from the shop as raw ingredients. 111 00:05:24,250 --> 00:05:26,667 Do you cook it? Do you have it served to you? 112 00:05:26,667 --> 00:05:28,417 Do you go to a restaurant? 113 00:05:28,417 --> 00:05:32,083 The same is true every time as I started thinking about information. 114 00:05:32,083 --> 00:05:34,458 The analogies were getting crazy. 115 00:05:34,458 --> 00:05:37,000 That information had sell-by dates; 116 00:05:37,000 --> 00:05:41,750 that people had misused information that wasn't dated properly 117 00:05:41,750 --> 00:05:44,083 and could really have an effect on the stock market, 118 00:05:44,083 --> 00:05:45,917 on corporate values, etc. 119 00:05:45,917 --> 00:05:47,667 And by this time I was hooked. 120 00:05:47,667 --> 00:05:51,708 And this is about 23 years into this process. 121 00:05:51,708 --> 00:05:54,167 And I began to start thinking of myself 122 00:05:54,167 --> 00:05:56,792 as we start having mash-ups of fact and fiction, 123 00:05:56,792 --> 00:06:01,125 docu-dramas, mockumentaries, whatever you call it. 124 00:06:01,125 --> 00:06:02,000 Are we going to reach the stage 125 00:06:02,000 --> 00:06:05,958 where information has a percentage for fact associated with it? 126 00:06:05,958 --> 00:06:10,042 We start labeling information for the fact percentage? 127 00:06:10,042 --> 00:06:13,208 Are we going to start looking at what happens 128 00:06:13,208 --> 00:06:15,833 when your information source is turned off, as a famine? 129 00:06:15,833 --> 00:06:18,292 Which brings me to the final element of this. 130 00:06:18,292 --> 00:06:22,500 Clay Shirky once stated that "There is no such animal as information overload, 131 00:06:22,500 --> 00:06:25,667 there is only filter failure." 132 00:06:25,667 --> 00:06:28,292 I put it to you that information, 133 00:06:28,292 --> 00:06:30,458 as viewed from the point of food, 134 00:06:30,458 --> 00:06:34,375 is never a production issue; you never speak of food overload. 135 00:06:34,375 --> 00:06:36,125 Fundamentally it's a consumption issue. 136 00:06:36,125 --> 00:06:38,792 And we have to start thinking 137 00:06:38,792 --> 00:06:44,958 about how we create diets within ourselves, exercise within ourselves, 138 00:06:44,958 --> 00:06:46,708 to have the faculties to be able to deal with information, 139 00:06:46,708 --> 00:06:50,458 to have the labeling to be able to do it responsibly. 140 00:06:50,458 --> 00:06:54,292 In fact, when I saw "Supersize Me" I starting thinking of saying, 141 00:06:54,292 --> 00:06:56,250 What would happen 142 00:06:56,250 --> 00:06:58,875 if an individual had 31 days nonstop Fox News? 143 00:06:58,875 --> 00:07:03,833 Would there be time to be able to work with it? 144 00:07:03,833 --> 00:07:08,042 So you start really understanding 145 00:07:08,042 --> 00:07:13,042 that you can have diseases, toxins, a need to balance your diet, 146 00:07:13,042 --> 00:07:16,292 and once you start looking, and from that point on, 147 00:07:16,292 --> 00:07:20,625 everything I have done in terms of the consumption of information, 148 00:07:20,625 --> 00:07:23,417 the production of information, the preparation of information, 149 00:07:23,417 --> 00:07:26,042 I've looked at from the viewpoint of food. 150 00:07:26,042 --> 00:07:29,958 It has probably not helped my waistline any 151 00:07:29,958 --> 00:07:31,708 because I like practicing on both sides. 152 00:07:31,708 --> 00:07:35,167 But I'd like to leave you with just that question: 153 00:07:35,167 --> 00:07:38,458 If you began to think of all the information that you consume 154 00:07:38,458 --> 00:07:39,333 the way you think of food, 155 00:07:39,333 --> 00:07:42,292 what would you do differently? 156 00:07:42,292 --> 00:07:44,708 Thank you very much for your time. 157 00:07:44,708 --> 00:07:45,583 (Applause)