0:00:00.080,0:00:02.622 Cut: We started Universal Subtitles because[br]or rerecord as: "We started Universal Subtitles (now Amara) because 0:00:02.622,0:00:05.643 We believe every video on the Web should be subtitle-able. 0:00:06.318,0:00:08.675 Millions of deaf and hard-of-hearing viewers 0:00:08.693,0:00:11.055 require subtitles to access video. 0:00:11.078,0:00:14.954 Videomakers and websites should really care about this stuff too. 0:00:15.340,0:00:18.014 Subtitles give them access to a wider audience 0:00:18.014,0:00:20.272 and they also get better search rankings. 0:00:20.273,0:00:23.411 Cut from here or rerecord as: Amara makes it incredibly easy 0:00:23.411,0:00:26.079 to add subtitles to almost any video. 0:00:26.079,0:00:29.023 Then cut the rest of the video.