0:00:07.575,0:00:12.058
In 2005 we wondered[br]what our biggest problem would be.

0:00:12.058,0:00:14.364
We were surprised that it[br]turned out to be:

0:00:14.364,0:00:19.363
how do we find people we need[br]to efficiently realize our mission?

0:00:19.363,0:00:22.448
But we, the management, all baby boomers,

0:00:22.448,0:00:24.448
should not have been surprised.

0:00:24.448,0:00:28.281
We ourselves have created the problem.

0:00:28.281,0:00:30.447
Everyone thinks that our generation

0:00:30.447,0:00:32.896
was all about 'Make love, not war'.

0:00:32.896,0:00:36.578
But in reality we practiced[br]'Make love, not children'.

0:00:36.638,0:00:38.540
(Laughter)

0:00:38.540,0:00:41.364
Our parents had 2.2 children.

0:00:41.364,0:00:43.817
We produced only 1.2.

0:00:43.817,0:00:48.736
It takes 2.1 children to replace[br]the people who retire.

0:00:48.736,0:00:51.781
Our children are doing better.

0:00:51.781,0:00:57.216
But their children enter the labour market[br]around 2030. Too late.

0:00:57.216,0:01:01.113
Against all intuition the number[br]of people at work keeps expanding.

0:01:01.113,0:01:03.399
The situation in Belgium[br]will become problematic

0:01:03.423,0:01:07.736
already in 2014, when as many people[br]leave the labour market

0:01:07.736,0:01:12.337
as the number of people[br]entering the labour market.

0:01:12.337,0:01:15.737
It looks like 2020 is going[br]to be the most difficult year

0:01:15.737,0:01:19.448
with a replacement ratio just around 60%.

0:01:19.448,0:01:22.337
In the meantime, the war[br]on talent will burst

0:01:22.337,0:01:24.497
in all its intensity.

0:01:24.497,0:01:26.615
Therefore, the nature of the labour market

0:01:26.615,0:01:28.447
will change dramatically.

0:01:28.447,0:01:32.818
In the old days, labour[br]supply exceeded demand.

0:01:32.818,0:01:34.976
The employer chose the employee

0:01:34.976,0:01:37.613
and he could make high demands.

0:01:37.613,0:01:41.497
In the near future[br]labour demand will exceed supply.

0:01:41.497,0:01:44.738
The employee will be scarce.

0:01:44.738,0:01:48.865
In the future the employee[br]chooses the employer.

0:01:48.865,0:01:51.577
Every company, everyone who employs people

0:01:51.577,0:01:55.738
will have to compete with anyone[br]who employs people.

0:01:55.738,0:01:59.780
The challenge is: who gets these people?

0:01:59.780,0:02:02.698
For every company the key[br]question of the future is:

0:02:02.698,0:02:07.497
how do I become and stay a sexy employer?

0:02:07.497,0:02:08.976
I am convinced the answer is:

0:02:08.976,0:02:11.257
change your corporate culture.

0:02:11.257,0:02:14.138
Customize your culture[br]to the culture of the millennials,

0:02:14.138,0:02:16.948
because those are the people you need.

0:02:16.948,0:02:21.977
Key question: which corporate[br]culture lures the millennials?

0:02:21.977,0:02:27.657
Millennials want a high[br]degree of self-determination.

0:02:27.657,0:02:30.579
They are no salary slaves.

0:02:30.579,0:02:33.533
They don't want their boss[br]to decide where to work.

0:02:33.533,0:02:37.896
Our motto is: work at home, home at work.

0:02:37.896,0:02:39.280
Work at home.

0:02:39.280,0:02:41.578
Then the next logical question is:

0:02:41.578,0:02:44.364
who can work from home?

0:02:44.364,0:02:47.454
Don't go there.[br]I know what the result is going to be.

0:02:47.498,0:02:49.280
The top is allowed to work at home,

0:02:49.280,0:02:52.686
the graduates also,[br]the rest you can't trust.

0:02:53.708,0:02:55.417
The real question is:

0:02:55.417,0:02:59.977
which functions are not eligible[br]for work from home?

0:02:59.977,0:03:01.616
You will be surprised.

0:03:01.616,0:03:05.897
92% of our people are perfectly[br]able to work from home.

0:03:05.897,0:03:09.337
And 69% does.

0:03:09.337,0:03:14.336
This requires a total change[br]of all processes and workflows.

0:03:14.336,0:03:17.282
Until now, the employee[br]had to follow the file

0:03:17.282,0:03:19.947
because the file was a paper file.

0:03:19.947,0:03:22.256
Today's technology makes it possible

0:03:22.256,0:03:26.115
to make files follow the employee.

0:03:26.115,0:03:28.576
Digital is the new normal.

0:03:28.576,0:03:32.818
The employee expects to work with[br]technology which is state-of-the-art.

0:03:32.818,0:03:38.737
At least the kind of edge technology[br]he is working and playing with at home.

0:03:38.737,0:03:43.217
It's natural for him to work any place,[br]any time and with any device.

0:03:43.217,0:03:46.139
Bring-your-own-device[br]will be standard in years to come.

0:03:46.139,0:03:49.419
If state-of-the-art technology[br]is like having breakfast,

0:03:49.419,0:03:53.417
using social media is like breathing.

0:03:53.417,0:03:57.017
If you save on technology[br]at the expense of employees

0:03:57.017,0:04:00.656
and you don't trust[br]your employees on social media,

0:04:00.656,0:04:04.256
they feel like a prisoner[br]in your organization.

0:04:04.256,0:04:06.781
If you really want millennials to leave,

0:04:06.781,0:04:12.448
keep working with the old versions[br]of Microsoft Office and ban social media.

0:04:13.058,0:04:16.216
Let your employees work[br]wherever they want,

0:04:16.216,0:04:19.613
but make sure they feel[br]at home at work as well.

0:04:19.613,0:04:22.898
The workplace is not a place[br]for solitary concentration.

0:04:22.898,0:04:25.816
It is the place where you meet people.

0:04:25.816,0:04:29.218
As an employer, think[br]about [what] the workplace

0:04:29.218,0:04:32.448
where you want to meet other people[br]should look like.

0:04:32.448,0:04:36.949
The setting in which people work[br]should not depend on hierarchy.

0:04:36.949,0:04:42.614
It should depend on the activity[br]you are executing at that specific moment.

0:04:42.614,0:04:46.030
So you can read email[br]here, but also at home

0:04:46.030,0:04:49.656
or at Starbucks, wherever there's[br]an internet connection.

0:04:49.656,0:04:51.577
You can have a meeting here,

0:04:51.577,0:04:56.448
but of course we have[br]videoconferencing as well.

0:04:56.448,0:04:58.113
And coffee?

0:04:58.113,0:05:00.058
Coffee you can drink anywhere.

0:05:00.058,0:05:02.281
Mostly it is drunk at home.

0:05:02.281,0:05:05.614
Which is very cheap for the employer.

0:05:05.614,0:05:08.864
In such an environment, creativity[br]seems to come naturally.

0:05:08.864,0:05:11.781
But to create a truly[br]creative organization,

0:05:11.781,0:05:14.257
you need to do a lot more.

0:05:14.257,0:05:16.576
Everything must be[br]designed for the employees

0:05:16.576,0:05:24.602
to participate in the continuous design[br]of the future organization.

0:05:24.602,0:05:27.348
When you enter an organization,

0:05:27.348,0:05:31.363
you smell the boss and his culture.

0:05:31.363,0:05:33.056
What kind of bosses do we need

0:05:33.056,0:05:35.948
to create a creative environment?

0:05:35.948,0:05:39.364
Not this one, because he is like this.

0:05:39.364,0:05:42.576
We need bosses that are like this.

0:05:42.576,0:05:46.336
How do we know if they are[br]the new good bosses?

0:05:46.336,0:05:48.897
How do we know if the team manager[br]is a team builder?

0:05:48.897,0:05:51.416
How do we know if she is a real[br]coach for you?

0:05:51.416,0:05:53.531
Well, we ask the team.

0:05:53.531,0:05:58.896
Every year, we organize a bottom-up evaluation[br]of all the bosses in our organization.

0:05:58.896,0:06:03.057
You wouldn't find much creativity[br]in an organization that is based on this model.

0:06:03.057,0:06:07.737
You will have to work hard to ensure[br]that you have this kind organization.

0:06:07.737,0:06:08.948
How to get there?

0:06:08.948,0:06:11.532
Easy, ask your employees.

0:06:11.532,0:06:13.363
Give them time.

0:06:13.363,0:06:15.363
Encourage them.

0:06:15.363,0:06:17.781
And certainly don't fill up their agendas

0:06:17.781,0:06:21.449
with 100 percent operational assignments.

0:06:21.449,0:06:22.698
Make them proud.

0:06:22.698,0:06:25.057
Think and do authentic branding.

0:06:25.057,0:06:27.816
Ask all employees to use social media.

0:06:27.816,0:06:32.255
Beg them to talk about their organization,[br]not your organization.

0:06:32.255,0:06:34.697
Become a conversation company.

0:06:34.697,0:06:37.657
It's hard work, but it[br]brings magnificent results,

0:06:37.657,0:06:41.057
including financial ones,[br]although that's only the side-effect.

0:06:41.057,0:06:43.615
It's collateral profit.

0:06:43.615,0:06:47.780
First and foremost you have to[br]make your people feel at home at work.

0:06:47.780,0:06:50.365
And don't tell them when to work.

0:06:50.365,0:06:54.614
Only bad bosses and bad employees[br]are happy with the time clock.

0:06:54.614,0:06:57.056
Bad bosses think that you're[br]a good employee

0:06:57.056,0:07:01.113
when you get there on time[br]and don't leave early.

0:07:01.113,0:07:05.281
Bad employees think[br]it's okay just being there.

0:07:05.281,0:07:08.176
In the end it's all about results.

0:07:08.176,0:07:11.030
Each team must know[br]what results they should achieve.

0:07:11.030,0:07:15.447
And the entire team decides[br]who does what, not the boss.

0:07:15.447,0:07:18.096
A boss should never tell[br]people how to work.

0:07:18.096,0:07:20.816
He's to decide what the results should be.

0:07:20.816,0:07:22.816
That's what an authentic boss does.

0:07:22.816,0:07:25.418
He doesn't lie. He walks the talk,

0:07:25.418,0:07:28.531
not because he read it[br]in a management guru's book,

0:07:28.531,0:07:31.448
but because he believes in it,[br]he is convinced,

0:07:31.448,0:07:34.336
he is enthusiastic about it.

0:07:34.336,0:07:38.657
For the old style boss,[br]employee equals function.

0:07:38.657,0:07:41.531
An organization has financial resources,

0:07:41.531,0:07:43.613
it has logistical resources,

0:07:43.613,0:07:46.363
but you don't have human resources.

0:07:46.363,0:07:48.781
People are no resources.

0:07:48.781,0:07:51.615
Your recruitment policy[br]should reflect that rule.

0:07:51.615,0:07:54.614
Be like the Rolling Stones.

0:07:54.614,0:07:56.864
What would happen[br]if Charlie Watts had enough

0:07:56.864,0:07:59.897
of the follies of Keith and Mick and Ron?

0:07:59.897,0:08:03.949
Would they place and ad[br]for a drummer who can keep pace?

0:08:03.949,0:08:07.781
No. They would leave no stone unturned

0:08:07.781,0:08:10.948
until they found a new Stone.

0:08:10.948,0:08:13.139
If your people are really important,

0:08:13.139,0:08:15.979
then you feel about their future.

0:08:15.979,0:08:17.646
Not only their professional future,

0:08:17.646,0:08:19.931
because[br]that's only about the company's future,

0:08:19.931,0:08:23.546
but their future, their life's future.

0:08:23.576,0:08:28.055
Certainly not every millennial is a card[br]carrying member of the green party,

0:08:28.055,0:08:32.736
but be sure, they hate[br]filth, they hate waste.

0:08:32.736,0:08:35.017
The world is their world.

0:08:35.017,0:08:38.698
For them, global warming[br]is no theoretical problem.

0:08:38.698,0:08:41.738
They feel it. It destroys their world.

0:08:41.738,0:08:43.738
So don't expect them to work for a company

0:08:43.761,0:08:45.578
that is part of the problem.

0:08:45.578,0:08:47.777
Their friends would have[br]a lot of criticism

0:08:47.777,0:08:51.417
if you work for a polluting company.

0:08:51.417,0:08:53.448
Make no mistake, in making choices

0:08:53.448,0:08:56.738
they rather listen to their friends[br]than to their employer.

0:08:56.738,0:09:00.363
Even if your business has[br]nothing to do with ecology,

0:09:00.363,0:09:04.782
then you should be part[br]of the environmental solution.

0:09:04.782,0:09:07.499
That's why we buy products[br]that are cradle-to-cradle.

0:09:07.499,0:09:10.948
That's why we drive small hybrid cars.

0:09:10.948,0:09:15.363
In a few years, we will produce[br]all the energy we need.

0:09:15.363,0:09:18.864
The paper purchases are reduced by 72%,

0:09:18.864,0:09:21.449
the printers by 84%.

0:09:21.449,0:09:24.057
And everyone in the organization[br]knows this strategy

0:09:24.057,0:09:28.531
and is convinced that management[br]makes good choices.

0:09:28.531,0:09:31.782
Strategy and branding[br]are key tasks of management,

0:09:31.782,0:09:34.418
but their task ends there.

0:09:34.418,0:09:36.818
Management determines where to go.

0:09:36.818,0:09:40.780
The people decide how[br]and what to do to get there.

0:09:40.780,0:09:43.937
Sometimes you need[br]to completely break with the past.

0:09:43.937,0:09:46.696
We chose a totally new environment also:

0:09:46.696,0:09:49.218
less space, no walls.

0:09:49.218,0:09:52.114
So many changes, and do[br]we get our results?

0:09:52.114,0:09:57.256
The first year after the change,[br]we realized a two digit productivity rise.

0:09:57.256,0:10:00.138
But again, that's collateral profit.

0:10:00.138,0:10:02.282
It's people that matter.

0:10:02.282,0:10:06.737
Benchmarks indicate that our people[br]are the most satisfied federal employees

0:10:06.737,0:10:10.864
because they can choose when to work.

0:10:10.864,0:10:12.281
That's what they love.

0:10:12.281,0:10:13.898
People choose to work from home

0:10:13.898,0:10:16.199
because they are fed up with traffic jams

0:10:16.199,0:10:20.496
and trains that are always too crowded,[br]too late, too hot or too cold,

0:10:20.496,0:10:22.979
but they continue to work from home

0:10:22.979,0:10:27.498
because in doing so, they have become[br]director of their own lives.

0:10:27.498,0:10:33.057
On Saturday, everyone is fighting for a parking[br]lot at IKEA or at the shopping mall.

0:10:33.057,0:10:36.864
Not our people.[br]They shop on Monday or Tuesday.

0:10:36.864,0:10:39.659
Our people work when[br]they are concentrated.

0:10:39.659,0:10:44.280
When you are concentrated, you only need[br]6 hours to get all your work done.

0:10:44.280,0:10:46.281
Anna is correct.

0:10:46.281,0:10:49.614
And thereby, everybody[br]wins 4-5 hours a day.

0:10:49.614,0:10:52.497
Time is really the new money.

0:10:52.497,0:10:55.336
Also our organization is gender-balanced.

0:10:55.336,0:10:59.336
At all levels, there[br]are as many women as men.

0:10:59.336,0:11:02.657
And strangely enough,[br]we don't have a gender program.

0:11:02.657,0:11:04.614
What's the secret?

0:11:04.614,0:11:07.363
Our young mothers[br]don't need to take a part-time job

0:11:07.363,0:11:10.817
to pick up their children[br]at the daycare or at school.

0:11:10.817,0:11:13.280
Part-time employees get no promotion.

0:11:13.280,0:11:15.416
Full-time employees do.

0:11:15.416,0:11:19.498
Sometimes, things are easier[br]than you imagine.

0:11:19.498,0:11:21.499
We are very happy with these results

0:11:21.499,0:11:24.363
because it makes us[br]more attractive as an employer.

0:11:24.363,0:11:28.737
Because we know family[br]is the first priority for millennials,

0:11:28.737,0:11:31.336
not the organization they work for.

0:11:31.336,0:11:34.658
Important, yes, but not a priority.

0:11:34.658,0:11:38.217
Accept it. Family is parents,[br]grandparents, children.

0:11:38.217,0:11:40.736
But family isn't just family.[br]It's also their friends

0:11:40.736,0:11:44.531
and anyone with the same values.

0:11:44.531,0:11:47.198
The employees have to[br]experience those family values

0:11:47.198,0:11:48.864
in the organization.

0:11:48.864,0:11:52.738
That means: remove hierarchy[br]and status symbols.

0:11:52.738,0:11:56.280
It means creating a physical[br]environment that promotes

0:11:56.280,0:11:58.896
the meeting between all employees.

0:11:58.896,0:12:01.282
No walls.

0:12:01.282,0:12:06.281
These are the eight motors of change.

0:12:06.281,0:12:08.776
Employers have no choice.

0:12:08.776,0:12:12.031
Companies in a coma, get serious.

0:12:12.031,0:12:14.032
Change or disappear.

0:12:14.032,0:12:16.613
Shift or shrink.

0:12:16.613,0:12:18.531
And change is like breathing:

0:12:18.531,0:12:20.600
You stop, you die.

0:12:20.600,0:12:22.176
Thank you.

0:12:22.176,0:12:24.738
(Applause)