[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:08.19,0:00:12.02,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:00:12.02,0:00:15.35,Default,,0000,0000,0000,,The lessons I learned \Nwhile Locavoring
Dialogue: 0,0:00:15.46,0:00:18.51,Default,,0000,0000,0000,,This is Asaph, my miller.
Dialogue: 0,0:00:18.51,0:00:22.52,Default,,0000,0000,0000,,He wanted to be a baker and ended up\Nas the best miller I know.
Dialogue: 0,0:00:24.21,0:00:28.14,Default,,0000,0000,0000,,This is Ayelet. For her 40th birthday,\Nshe started an organic farm
Dialogue: 0,0:00:28.14,0:00:31.09,Default,,0000,0000,0000,,with her friend Neta. \NThey grow my vegetables.
Dialogue: 0,0:00:31.12,0:00:35.08,Default,,0000,0000,0000,,Sa'ar, was also my farmer, converted from
Dialogue: 0,0:00:35.08,0:00:38.21,Default,,0000,0000,0000,,conventional farming to permaculture.
Dialogue: 0,0:00:38.21,0:00:40.32,Default,,0000,0000,0000,,And this is Ichrak.
Dialogue: 0,0:00:40.32,0:00:41.76,Default,,0000,0000,0000,,He is my wine-maker.
Dialogue: 0,0:00:41.76,0:00:43.26,Default,,0000,0000,0000,,He retired and realized his dream
Dialogue: 0,0:00:43.26,0:00:46.100,Default,,0000,0000,0000,,to make wine in the basement of his house.
Dialogue: 0,0:00:46.100,0:00:49.62,Default,,0000,0000,0000,,These people make the food our family eats.
Dialogue: 0,0:00:49.62,0:00:51.96,Default,,0000,0000,0000,,They are all my friends and neighbours.
Dialogue: 0,0:00:51.96,0:00:55.01,Default,,0000,0000,0000,,But it wasn't always like that.
Dialogue: 0,0:00:55.86,0:00:59.96,Default,,0000,0000,0000,,I was always fascinated by the origins \Nand sources of our food.
Dialogue: 0,0:00:59.96,0:01:01.56,Default,,0000,0000,0000,,I read books about the history of food;
Dialogue: 0,0:01:01.56,0:01:03.20,Default,,0000,0000,0000,,I learned the politics of food;
Dialogue: 0,0:01:03.20,0:01:06.32,Default,,0000,0000,0000,,I reconstructed ancient recipes and feasts;
Dialogue: 0,0:01:06.32,0:01:09.19,Default,,0000,0000,0000,,I even studied it in university.
Dialogue: 0,0:01:09.86,0:01:13.15,Default,,0000,0000,0000,,Doing all that, \Nthe most important thing I learned,
Dialogue: 0,0:01:13.15,0:01:15.91,Default,,0000,0000,0000,,was that, as we move away \Nfrom our involvement
Dialogue: 0,0:01:15.91,0:01:18.23,Default,,0000,0000,0000,,in the production of our food,
Dialogue: 0,0:01:18.23,0:01:20.83,Default,,0000,0000,0000,,we compromise our health, our environment
Dialogue: 0,0:01:20.83,0:01:22.24,Default,,0000,0000,0000,,and our society.
Dialogue: 0,0:01:23.13,0:01:25.77,Default,,0000,0000,0000,,We eat cheap food that is grown by people \Nwho can't afford it,
Dialogue: 0,0:01:25.77,0:01:27.81,Default,,0000,0000,0000,,in ways that spoil land and water,
Dialogue: 0,0:01:27.81,0:01:30.61,Default,,0000,0000,0000,,then processed in ways that create
Dialogue: 0,0:01:30.61,0:01:33.57,Default,,0000,0000,0000,,huge amounts of waste that kills wildlife,
Dialogue: 0,0:01:33.57,0:01:35.40,Default,,0000,0000,0000,,and jeopardise our health.
Dialogue: 0,0:01:35.40,0:01:38.33,Default,,0000,0000,0000,,We can do all that because we don't see it.
Dialogue: 0,0:01:38.33,0:01:41.50,Default,,0000,0000,0000,,It's removed from our lives.
Dialogue: 0,0:01:43.12,0:01:45.46,Default,,0000,0000,0000,,But I still wanted to find the way
Dialogue: 0,0:01:45.46,0:01:48.03,Default,,0000,0000,0000,,to know more about \Nwhere my food comes from.
Dialogue: 0,0:01:48.81,0:01:53.64,Default,,0000,0000,0000,,Like with any problem I need to solve, \NI went to my wife.
Dialogue: 0,0:01:53.64,0:01:56.60,Default,,0000,0000,0000,,And she did what she always does.
Dialogue: 0,0:01:56.60,0:01:58.56,Default,,0000,0000,0000,,She raised the stakes even higher.
Dialogue: 0,0:01:58.56,0:02:01.31,Default,,0000,0000,0000,,and told me I need to self-experiment.
Dialogue: 0,0:02:01.31,0:02:03.83,Default,,0000,0000,0000,,So we embarked on another adventure
Dialogue: 0,0:02:03.83,0:02:06.11,Default,,0000,0000,0000,,to change my life.
Dialogue: 0,0:02:06.11,0:02:11.33,Default,,0000,0000,0000,,For a whole year, \NI ate only food I knew was local.
Dialogue: 0,0:02:11.33,0:02:13.49,Default,,0000,0000,0000,,Only food I knew for sure
Dialogue: 0,0:02:13.49,0:02:15.48,Default,,0000,0000,0000,,was grown here.
Dialogue: 0,0:02:15.48,0:02:18.58,Default,,0000,0000,0000,,I tackled my year of locavoring head on,
Dialogue: 0,0:02:18.58,0:02:21.79,Default,,0000,0000,0000,,walked into a supermarket \Nwith some hard questions,
Dialogue: 0,0:02:21.79,0:02:24.41,Default,,0000,0000,0000,,and that was also when I understood
Dialogue: 0,0:02:24.41,0:02:26.50,Default,,0000,0000,0000,,I may have a problem.
Dialogue: 0,0:02:26.50,0:02:29.36,Default,,0000,0000,0000,,It turns out that according to \Nthe Israeli Central Bureau of Statistics,
Dialogue: 0,0:02:29.36,0:02:31.85,Default,,0000,0000,0000,,most of our food, is imported.
Dialogue: 0,0:02:31.85,0:02:36.80,Default,,0000,0000,0000,,even 33 percent of our fresh fruits \Nand vegetables are imported.
Dialogue: 0,0:02:36.80,0:02:41.30,Default,,0000,0000,0000,,Sadly, even the most famous local brands \NI knew from my childhood,
Dialogue: 0,0:02:41.30,0:02:42.73,Default,,0000,0000,0000,,are not local anymore.
Dialogue: 0,0:02:43.69,0:02:47.97,Default,,0000,0000,0000,,The most amusing example is \Nthe Sardines of the Sea of Galilee.
Dialogue: 0,0:02:48.52,0:02:51.12,Default,,0000,0000,0000,,The reputation was so good, that even when
Dialogue: 0,0:02:51.12,0:02:54.78,Default,,0000,0000,0000,,they stopped bringing the sardines \Nfrom the sea of Galilee,
Dialogue: 0,0:02:54.78,0:02:57.65,Default,,0000,0000,0000,,they kept the name, \Nand wrote the little letters on the side,
Dialogue: 0,0:02:58.00,0:02:59.80,Default,,0000,0000,0000,,"New, now imported".
Dialogue: 0,0:03:00.78,0:03:06.16,Default,,0000,0000,0000,,I moved on to discover \Nthat my locally branded garlic
Dialogue: 0,0:03:06.16,0:03:07.01,Default,,0000,0000,0000,,come from China.
Dialogue: 0,0:03:08.16,0:03:12.48,Default,,0000,0000,0000,,The Greek, the Galilean olive oil is Greek,
Dialogue: 0,0:03:12.48,0:03:15.31,Default,,0000,0000,0000,,and the farm fresh eggs come from Turkey.
Dialogue: 0,0:03:15.58,0:03:16.87,Default,,0000,0000,0000,,What should I do?
Dialogue: 0,0:03:17.30,0:03:19.81,Default,,0000,0000,0000,,The first thing I realised was that
Dialogue: 0,0:03:19.81,0:03:22.07,Default,,0000,0000,0000,,I have nothing to do in supermarkets.
Dialogue: 0,0:03:22.07,0:03:25.79,Default,,0000,0000,0000,,Supermarkets are made of merchandise, \Nnot food.
Dialogue: 0,0:03:25.79,0:03:28.56,Default,,0000,0000,0000,,Most of the time, we won't have a clue
Dialogue: 0,0:03:28.56,0:03:29.55,Default,,0000,0000,0000,,where it came from.
Dialogue: 0,0:03:29.55,0:03:33.09,Default,,0000,0000,0000,,I left the supermarket, seeking a solution
Dialogue: 0,0:03:33.09,0:03:34.59,Default,,0000,0000,0000,,in my community.
Dialogue: 0,0:03:35.24,0:03:37.96,Default,,0000,0000,0000,,A few days ago, \Nas I was preparing for this lecture,
Dialogue: 0,0:03:37.96,0:03:41.14,Default,,0000,0000,0000,,my daughter, now 7, \Nsaid she wanted to hear it.
Dialogue: 0,0:03:42.09,0:03:46.14,Default,,0000,0000,0000,,So I gave her the lecture, \Nand when we got to this last part
Dialogue: 0,0:03:46.14,0:03:49.16,Default,,0000,0000,0000,,She stopped me, looked at me \Nin a strange way in the eyes and said,
Dialogue: 0,0:03:49.17,0:03:53.28,Default,,0000,0000,0000,,"Dad, did you really ever go \Ninto supermarkets?
Dialogue: 0,0:03:53.28,0:03:55.25,Default,,0000,0000,0000,,Are you sure you really wrote that?"
Dialogue: 0,0:03:55.25,0:03:59.97,Default,,0000,0000,0000,,By now, supermarkets are unthinkable \Nin our family.
Dialogue: 0,0:03:59.97,0:04:02.76,Default,,0000,0000,0000,,However, I needed to find people
Dialogue: 0,0:04:02.76,0:04:05.27,Default,,0000,0000,0000,,that sell food and know its origins.
Dialogue: 0,0:04:05.27,0:04:08.65,Default,,0000,0000,0000,,Soon, I found that every professional \Nin small shops
Dialogue: 0,0:04:08.65,0:04:11.12,Default,,0000,0000,0000,,knew exactly the origin of the food.
Dialogue: 0,0:04:11.12,0:04:13.83,Default,,0000,0000,0000,,We conducted an experiment with butchers.
Dialogue: 0,0:04:13.83,0:04:16.17,Default,,0000,0000,0000,,We asked them \Nwhere one of the calves was raised.
Dialogue: 0,0:04:16.17,0:04:18.22,Default,,0000,0000,0000,,The butcher in the supermarket didn't have a clue.
Dialogue: 0,0:04:18.22,0:04:20.96,Default,,0000,0000,0000,,Even the butcher in the butchery chain didn't know.
Dialogue: 0,0:04:20.96,0:04:25.08,Default,,0000,0000,0000,,The only ones that knew, \Nwere the real professional butchers,
Dialogue: 0,0:04:25.08,0:04:28.26,Default,,0000,0000,0000,,that own their local shops.
Dialogue: 0,0:04:28.26,0:04:31.12,Default,,0000,0000,0000,,They knew exactly the origin of the meat.
Dialogue: 0,0:04:32.04,0:04:35.100,Default,,0000,0000,0000,,I went back buying food \Nthe way my grandparents used to.
Dialogue: 0,0:04:36.14,0:04:40.42,Default,,0000,0000,0000,,Meat from the butcher, \Nvegetables from the farmer in the market,
Dialogue: 0,0:04:40.42,0:04:43.00,Default,,0000,0000,0000,,and flowers from Asaph's mill.
Dialogue: 0,0:04:43.10,0:04:46.22,Default,,0000,0000,0000,,I got to know my community.
Dialogue: 0,0:04:46.22,0:04:49.45,Default,,0000,0000,0000,,I started my year with food in my mind.
Dialogue: 0,0:04:49.45,0:04:53.70,Default,,0000,0000,0000,,But I ended up with a community.
Dialogue: 0,0:04:53.70,0:04:57.02,Default,,0000,0000,0000,,I learned that in order to eat nutritious food,
Dialogue: 0,0:04:57.02,0:04:59.28,Default,,0000,0000,0000,,I need to know where it comes from.
Dialogue: 0,0:04:59.28,0:05:01.31,Default,,0000,0000,0000,,In order to know where it comes from,
Dialogue: 0,0:05:01.31,0:05:04.29,Default,,0000,0000,0000,,I need to get to know my community.
Dialogue: 0,0:05:05.07,0:05:09.34,Default,,0000,0000,0000,,Think how much money \Nwe invest in food in our lives.
Dialogue: 0,0:05:09.34,0:05:14.73,Default,,0000,0000,0000,,Many years of buying food, every week, \Nan enormous amount.
Dialogue: 0,0:05:14.73,0:05:16.06,Default,,0000,0000,0000,,Think about the influence
Dialogue: 0,0:05:16.06,0:05:19.99,Default,,0000,0000,0000,,each of us could have if we change the way
Dialogue: 0,0:05:19.99,0:05:22.14,Default,,0000,0000,0000,,we invest that money.
Dialogue: 0,0:05:22.14,0:05:26.100,Default,,0000,0000,0000,,I was lecturing to Bedouin teachers \Nabout local food, a few weeks ago.
Dialogue: 0,0:05:26.100,0:05:31.13,Default,,0000,0000,0000,,When I finished, \Nthe Head Master of the school came to me
Dialogue: 0,0:05:31.13,0:05:34.14,Default,,0000,0000,0000,,and asked me if, and he said
Dialogue: 0,0:05:34.14,0:05:39.29,Default,,0000,0000,0000,,that there is a local Bedouin phrase \Nfor the importance of local economy.
Dialogue: 0,0:05:39.29,0:05:43.72,Default,,0000,0000,0000,,In Arabic it's (speaking Arabic)
Dialogue: 0,0:05:43.72,0:05:47.83,Default,,0000,0000,0000,,It means that if I move something \Nfrom one of my heads to the other,
Dialogue: 0,0:05:47.83,0:05:49.76,Default,,0000,0000,0000,,It stays with me.
Dialogue: 0,0:05:49.76,0:05:53.26,Default,,0000,0000,0000,,In the tribe it meant that\Nif I give you something, I can't lose.
Dialogue: 0,0:05:53.26,0:05:56.40,Default,,0000,0000,0000,,Because it stays in our community.
Dialogue: 0,0:05:56.40,0:05:59.03,Default,,0000,0000,0000,,As we learn to see the power of locavoring,
Dialogue: 0,0:05:59.03,0:06:01.66,Default,,0000,0000,0000,,we also started to hear the skeptics.
Dialogue: 0,0:06:01.66,0:06:04.92,Default,,0000,0000,0000,,It's too hard, \Nsupermarket has everything in one place.
Dialogue: 0,0:06:04.92,0:06:09.24,Default,,0000,0000,0000,,And so on. Chain stores are much more visible.
Dialogue: 0,0:06:09.24,0:06:11.18,Default,,0000,0000,0000,,So now we're working on a project that will
Dialogue: 0,0:06:11.18,0:06:14.63,Default,,0000,0000,0000,,make the local and the small more visible.
Dialogue: 0,0:06:14.63,0:06:20.20,Default,,0000,0000,0000,,We are creating a platform \Nthat will give the community a tool
Dialogue: 0,0:06:22.00,0:06:24.77,Default,,0000,0000,0000,,to map the local shops and businesses.
Dialogue: 0,0:06:24.77,0:06:29.77,Default,,0000,0000,0000,,We're creating it with volunteers \Nfrom the community
Dialogue: 0,0:06:29.77,0:06:31.23,Default,,0000,0000,0000,,for the community.
Dialogue: 0,0:06:31.23,0:06:33.29,Default,,0000,0000,0000,,We're calling it The Makomit.
Dialogue: 0,0:06:33.29,0:06:36.69,Default,,0000,0000,0000,,Makomit is local in Hebrew.
Dialogue: 0,0:06:36.69,0:06:44.25,Default,,0000,0000,0000,,The strength of our community \Ninfluences the quality of our food
Dialogue: 0,0:06:44.25,0:06:47.32,Default,,0000,0000,0000,,and the way we acquire the food
Dialogue: 0,0:06:47.32,0:06:52.12,Default,,0000,0000,0000,,influences the resilience of our community.
Dialogue: 0,0:06:52.12,0:06:54.33,Default,,0000,0000,0000,,I want to thank my community.
Dialogue: 0,0:06:54.33,0:06:55.73,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:06:55.73,0:07:03.46,Default,,0000,0000,0000,,(Applause)