0:00:14.658,0:00:17.989 (Greek) Elena Papadopoulou: Last year,[br]when we asked Melissa Fleming 0:00:17.989,0:00:22.481 to give a talk at TEDxThessaloniki 2015, 0:00:22.481,0:00:26.010 we could not possibly[br]have imagined the role 0:00:26.010,0:00:30.100 the refugee crisis[br]would be playing in our lives, 0:00:30.100,0:00:35.047 not only in Greece and Europe[br]but in the whole world. 0:00:35.583,0:00:40.411 Melissa’s talk, given [br]at last year’s TEDxThessaloniki event, 0:00:40.411,0:00:46.480 has been viewed over 1 million,[br]almost 1.5 million times on TED channel. 0:00:46.480,0:00:52.996 Her talk helped most of us[br]see in the face of Doaa 0:00:52.996,0:00:57.919 the faces of all the people[br]forced to flee their countries 0:00:57.919,0:01:03.456 in the hope of being able[br]to lead an “ordinary life,” 0:01:03.456,0:01:07.511 far away from the permanent threat of war. 0:01:08.634,0:01:11.803 Doaa was a lucky and heroic young woman. 0:01:11.803,0:01:17.518 She was among the few people[br]who survived a tragic shipwreck 0:01:17.518,0:01:20.228 that happened[br]in the Mediterranean Sea in 2014. 0:01:21.894,0:01:27.383 Fortunately, she managed[br]to survive and save a baby, 0:01:27.383,0:01:30.485 despite not knowing how to swim. 0:01:30.485,0:01:33.107 Melissa Fleming wished[br]to be here in person 0:01:33.107,0:01:36.026 and share with us the rest of the story. 0:01:36.026,0:01:41.399 That is to say: “What happened to Doaa?[br]Where is she today? What is she doing?” 0:01:41.399,0:01:46.140 Due to her work with the United Nations,[br]Melissa couldn’t join us today. 0:01:46.140,0:01:51.495 However, she has sent us a short video[br]that I would like us to watch. 0:01:53.375,0:01:57.384 (Video) Melissa Fleming: Hello friends[br]at TEDxThessaloniki, hello Elena. 0:01:57.384,0:02:00.418 Really great to be with you again[br]though only virtually. 0:02:00.418,0:02:02.363 I wish I was there in person. 0:02:02.363,0:02:05.481 Elena asked me to let you know[br]what has happened 0:02:05.481,0:02:11.778 since I was on stage this time last year[br]delivering a talk about Doaa Al Zamal, 0:02:11.778,0:02:15.297 the heroic Syrian refugee young woman 0:02:15.297,0:02:21.939 who survived one of the worst shipwrecks[br]on the Mediterranean sea, 500 people died 0:02:21.939,0:02:27.808 and she managed to save a baby girl[br]after 4 days on the water 0:02:27.808,0:02:30.062 and watching the love of her life, 0:02:30.062,0:02:34.047 her fiancé Bassam,[br]die in front of her eyes. 0:02:34.047,0:02:40.757 This was a tragic yet very hopeful story,[br]a story that has inspired so many people. 0:02:40.757,0:02:43.506 I am writing a book about her story. 0:02:43.506,0:02:47.837 And one of the fellow speakers[br]at the conference last year, 0:02:47.837,0:02:52.982 Alexis Pantazis,[br]of the company Hellas Direct, 0:02:52.982,0:02:54.951 was also inspired by Doaa’s speech 0:02:54.951,0:03:00.308 and he and his company awarded her[br]a very generous scholarship, 0:03:00.308,0:03:01.781 which really helped her. 0:03:01.781,0:03:05.122 She‘s now been resettled[br]with her family to Sweden 0:03:05.122,0:03:07.220 and she is putting it[br]towards her education. 0:03:07.220,0:03:09.971 It’s really helping her[br]to start her new life. 0:03:09.971,0:03:14.617 I think it inspired his company[br]and also his clients as well 0:03:14.617,0:03:18.555 not just to hear about the usual story 0:03:18.555,0:03:23.095 of large numbers of Syrian refugees, 0:03:23.095,0:03:25.945 other refugees arriving[br]on the shores of Greece. 0:03:25.945,0:03:28.577 No other country[br]has received so many refugees 0:03:28.577,0:03:33.484 but a single story, [br]a single story that inspired him 0:03:33.484,0:03:38.348 and inspired his fellow....[br]I admit, all of his company. 0:03:38.348,0:03:40.411 I went to visit them in Athens, 0:03:40.411,0:03:43.449 a wonderful group of people[br]who just said, "How can we help?" 0:03:43.449,0:03:46.776 I really think this company[br]by doing so is showing 0:03:46.776,0:03:51.037 that if you help one individual,[br]you are telling a larger story, 0:03:51.037,0:03:55.930 you are helping that person a lot but[br]it also has an echo and a ripple effect. 0:03:55.930,0:04:02.855 It shows that one person,[br]one company can do and influence a lot. 0:04:03.295,0:04:07.370 Private sector is doing a lot[br]to help in the refugee crisis. 0:04:07.370,0:04:12.623 This is a crisis[br]that is the worst since WWII. 0:04:12.623,0:04:16.242 We have 60 million people[br]forcibly displaced. 0:04:16.242,0:04:20.211 And no time since WWII have we had[br]so many people on the run. 0:04:20.211,0:04:23.504 Governments can’t do it alone[br]and as you see 0:04:23.504,0:04:29.712 -- you are sitting in Thessaloniki,[br]very close to the border of the FYROM -- 0:04:29.712,0:04:32.635 the countries are reacting in ways now 0:04:32.635,0:04:37.717 which is shutting people off[br]rather than embracing them. 0:04:37.717,0:04:42.278 We are seeing, hearing wonderful stories[br]of individual actions 0:04:42.278,0:04:46.646 by local Greek citizens,[br]I can’t even tell - I read one a day. 0:04:46.646,0:04:48.445 It really warms my heart. 0:04:48.445,0:04:54.359 A baker in Ιdomeni who took in[br]families in his home 0:04:54.359,0:04:58.607 because he couldn’t stand[br]to see them suffering in the cold. 0:04:58.807,0:05:00.833 One after the other these kind of stories, 0:05:00.833,0:05:05.772 private companies coming in[br]to provide food, shelter. 0:05:05.772,0:05:09.609 Local NGOs filling in gaps of governments. 0:05:09.609,0:05:16.755 I think we are a time right now[br]where the compassion is losing out 0:05:16.755,0:05:20.442 over the fear that is taking over, 0:05:20.442,0:05:24.951 the fear that is being[br]exploited by politicians 0:05:24.951,0:05:30.020 who are really worried, more worried[br]about losing their power 0:05:30.020,0:05:35.577 than they are about protecting people[br]who are fleeing from war and persecution. 0:05:35.577,0:05:41.607 So all I wanted to say is thank you[br]for this opportunity to speak. 0:05:41.607,0:05:45.399 Who would have known[br]last year at this time 0:05:45.399,0:05:49.249 that Greece would become the center stage 0:05:49.249,0:05:54.931 for the biggest refugee crisis[br]that the world has seen in a long time. 0:05:55.231,0:05:58.939 It is really, really difficult, 0:05:58.939,0:06:01.971 the humanitarian situation[br]right now in Greece 0:06:01.971,0:06:06.898 and I really thank you all[br]for caring and for doing your part. 0:06:06.898,0:06:13.399 Thanks and have[br]a great TEDxThessaloniki 2016. 0:06:13.803,0:06:16.803 (Applause) 0:06:19.759,0:06:23.709 (Greek) EP: Melissa really wished to be[br]here and share these few words with us. 0:06:23.709,0:06:27.240 So, I considered this video[br]would be a unique opportunity 0:06:27.240,0:06:32.017 for us to see what happens when[br]the lights of TEDxThessaloniki dim, 0:06:32.017,0:06:34.931 after all these stories have been told. 0:06:34.931,0:06:37.799 What do they leave us with?[br]What do they encourage us to do? 0:06:37.799,0:06:39.487 What do they inspire us to do 0:06:39.487,0:06:46.101 so that each one of us can contribute[br]to our world the way they can? 0:06:48.906,0:06:53.933 Following Melissa,[br]we asked Alexis Pantazis, 0:06:53.933,0:06:55.713 whom Melissa mentioned in the video, 0:06:55.713,0:06:58.703 to give a talk at last year’s[br]TEDxThessaloniki. 0:06:58.703,0:07:01.775 We approached him[br]in his capacity of an entrepreneur, 0:07:01.775,0:07:03.552 namely, the founder of Hellas Direct. 0:07:03.552,0:07:08.077 So when he came to speak and we started[br]talking about his presentation, 0:07:08.077,0:07:12.525 we expected that he would[br]give a talk about entrepreneurship. 0:07:12.525,0:07:17.043 However, Alexis surprised us,[br]thankfully in a pleasant way, 0:07:17.043,0:07:18.793 and he focused on a different topic, 0:07:18.793,0:07:21.976 which proved to be of great importance[br]in entrepreneurship 0:07:21.976,0:07:24.581 and it has to do with one’s “mindset.” 0:07:24.581,0:07:29.420 Alexis focused on the mentality[br]of refugees and immigrants, 0:07:29.420,0:07:31.012 on creating opportunities 0:07:31.012,0:07:33.531 and, why not, to make them[br]work to their benefit. 0:07:34.481,0:07:38.839 So, last year, at TEDxThessaloniki, 0:07:38.839,0:07:42.379 Alexis met Melissa and the other speakers 0:07:42.379,0:07:46.613 and he decided to do something[br]to help or to contribute, 0:07:46.613,0:07:49.777 in his own way and through his company. 0:07:49.777,0:07:52.537 Alexis Pantazis is here with us today 0:07:52.537,0:07:56.108 and I would like to invite him up on stage[br]to discuss a few things 0:07:56.108,0:07:59.683 and share with you the way[br]they went on to work together 0:07:59.683,0:08:03.515 or, if you prefer, what his contribution[br]to Doaa’s story has been. 0:08:04.023,0:08:06.684 Alexis.[br](Applause) 0:08:07.419,0:08:11.179 Welcome! I am glad[br]that you are here with us. 0:08:11.179,0:08:13.879 Most of us really wonder what is going on. 0:08:13.879,0:08:18.512 We come in to this hall[br]- there are 700 of us in this building - 0:08:18.512,0:08:21.537 we get to know each other,[br]listen to ideas, feel inspired, 0:08:21.537,0:08:24.726 but what happens[br]when we leave this venue? 0:08:24.726,0:08:27.112 (English) So would you like[br]to explain us briefly 0:08:27.112,0:08:29.612 what happened when you met with Melissa 0:08:29.612,0:08:35.610 and how this whole story[br]became related to Hellas Direct? 0:08:36.066,0:08:39.473 Alexis Pantazis: Last year, the last[br]but one speaker was myself 0:08:39.473,0:08:41.529 and the last one was Melissa. 0:08:41.529,0:08:45.839 And as I was finishing my talk[br]and I started walking towards the back, 0:08:45.839,0:08:48.679 Melissa who I spent[br]quite a bit of time with 0:08:48.679,0:08:53.918 - clearly because we were the only ones[br]stuck there - we talked a lot about Doaa 0:08:53.918,0:08:59.899 and as she started coming on to the stage[br]I could actually observe from the side 0:08:59.899,0:09:02.106 - I didn’t manage to get to my seat - 0:09:02.106,0:09:06.178 the facial expressions[br]of all the people in the audience. 0:09:06.178,0:09:08.839 And I don’t know how many of you guys[br]were here last year 0:09:08.839,0:09:14.921 but Melissa gave a very touching,[br]emotional speech about the story of Doaa. 0:09:14.921,0:09:16.544 And what I‘ve realized 0:09:16.544,0:09:19.776 in the one day more or less[br]that we spent together with Melissa 0:09:19.776,0:09:24.856 is that the story of Doaa[br]represents a number of stories. 0:09:24.856,0:09:29.211 I would say thousands or even[br]millions now of stories of refugees. 0:09:29.211,0:09:31.034 And one of the things that I noticed 0:09:31.034,0:09:34.384 as I was coming through[br]the curtain on the main room 0:09:34.384,0:09:37.472 was that people were actually crying. 0:09:37.472,0:09:40.942 And what I've realized is[br]that if we give an example 0:09:40.942,0:09:46.364 which is a human person of a big tragedy[br]like the one we are going through now 0:09:46.364,0:09:51.588 to normal people like myself, yourselves,[br]everybody who was in that room, 0:09:51.588,0:09:54.547 then people can relate to it[br]and they can relate to it more. 0:09:54.547,0:09:57.243 So, we spoke with Melissa[br]at the dinner afterwards 0:09:57.243,0:09:59.096 and it was a pretty emotional moment 0:09:59.096,0:10:02.166 because she gave[br]a really amazing presentation 0:10:02.166,0:10:04.398 and I ask her,[br]“So what is going on with Doaa?” 0:10:04.398,0:10:08.501 because that was last year, [br]she survived 4 days into the sea, 0:10:08.501,0:10:13.143 she saved one life,[br]she was granted the Award of bravery, 0:10:13.143,0:10:16.300 if I remember well,[br]from the Athens Academy. 0:10:16.300,0:10:19.090 And Melissa said that, well, unfortunately 0:10:19.090,0:10:21.608 there was a lot of hype[br]when everything happened, 0:10:21.608,0:10:23.859 there was a lot of headlines in the press. 0:10:23.859,0:10:26.938 There was a lot of talk,[br]they invited her to different events 0:10:26.938,0:10:32.560 and then slowly but steadily[br]as these things go, nobody really cared. 0:10:32.790,0:10:34.919 Melissa and her team did an amazing job 0:10:34.919,0:10:37.839 in trying to get her[br]to get some legal papers 0:10:37.839,0:10:41.251 in order to go to Sweden[br]which was her end goal 0:10:41.251,0:10:43.745 but Doaa was going through[br]a bit of a rough patch. 0:10:43.745,0:10:46.379 She wasn’ t really feeling[br]positive about the future, 0:10:46.379,0:10:48.278 the whole experience had sunk in. 0:10:48.278,0:10:53.636 She couldn’t see opportunity for her[br]to be able to go abroad 0:10:53.636,0:10:55.826 and continue what she set out to do 0:10:55.826,0:10:59.685 with her fiancé at the time[br]who unfortunately died in the wreck, 0:10:59.685,0:11:01.179 and that was to study. 0:11:01.179,0:11:03.485 She wanted to study to be a lawyer 0:11:03.485,0:11:06.944 in order to fight injustice[br]in the whole world. 0:11:06.944,0:11:09.451 So, speaking with Melissa[br]I was trying to figure out, 0:11:09.451,0:11:15.680 “Is there a way that I as an individual or[br]we as a company, we could help in this?” 0:11:15.680,0:11:19.638 And we feel quite strongly about[br]giving scholarships and we've done so 0:11:19.638,0:11:23.123 since the day that Emilios, my business[br]partner and I founded the company. 0:11:23.123,0:11:26.373 But, "Is it possible that[br]we could get involved in this?" 0:11:26.373,0:11:28.568 And Melissa was[br]very, very supportive in this. 0:11:28.568,0:11:31.898 We started talking, the whole[br]process took about 6 months. 0:11:31.898,0:11:35.244 Marilaura, who works with me, spent[br]a lot of time speaking with Melissa 0:11:35.244,0:11:36.741 on what’s the best way to do it 0:11:36.741,0:11:39.212 and then you stumble[br]into Greek bureaucracy, 0:11:39.212,0:11:43.125 where in order to give money,[br]it’s even harder than to make money. 0:11:43.125,0:11:44.235 (Laughter) 0:11:44.235,0:11:47.176 So, we didn’t know whether[br]we should give the money to Melissa 0:11:47.176,0:11:49.822 to give the money to Doaa;[br]Doaa didn’t have an account. 0:11:49.822,0:11:51.915 So, we went through[br]a lot of back and forths 0:11:51.915,0:11:54.050 but I think for us the bottom line was 0:11:54.050,0:11:57.587 that we decided that we are going[br]to use Doaa’s story as a symbol, 0:11:57.587,0:12:00.305 as a small gesture on our part 0:12:00.305,0:12:04.573 to follow on from the spirit[br]of TEDxThessaloniki last year, 0:12:04.573,0:12:08.240 grant her the scholarship for the degree[br]that she really wanted to do. 0:12:08.240,0:12:11.162 As you heard from Melissa before,[br]Doaa is now in Sweden 0:12:11.162,0:12:13.836 so that’s great news for everybody 0:12:13.836,0:12:17.888 and we just wanted to signal to other[br]companies, individuals, organizations 0:12:17.888,0:12:20.504 that if everybody[br]does their own little bit, 0:12:20.504,0:12:22.344 then we can really make a difference. 0:12:22.344,0:12:26.543 EP: So, your personal motive[br]or the motive of Hellas Direct 0:12:26.543,0:12:31.918 was basically to make a difference in any[br]way that you thought would be possible? 0:12:32.138,0:12:35.018 AP: I think for us it was[br]a combination of two things. 0:12:35.018,0:12:38.036 The first one is: [br]in what we do as a company, 0:12:38.036,0:12:41.035 we are trying to change[br]the way our industry 0:12:41.035,0:12:43.209 - which is insurance industry -[br]is being done. 0:12:43.209,0:12:46.119 So, we are trying, as we say,[br]to rethink the whole chain. 0:12:46.119,0:12:47.908 We heard a lot of good stories before 0:12:47.908,0:12:49.413 whether it is from Alex Loizou 0:12:49.413,0:12:53.546 to talk about the buy-in[br]of the whole company behind a culture. 0:12:53.546,0:12:56.831 So for us it is almost what we do[br]in all other aspects of our lives, 0:12:56.831,0:13:00.424 so this was just an extension on[br]the corporate social responsibility side. 0:13:00.424,0:13:03.088 Now, on that one, from the day[br]we started the company 0:13:03.088,0:13:04.875 we've given a number of scholarships. 0:13:04.875,0:13:06.515 We gave two scholarships to people 0:13:06.515,0:13:09.605 to go and study in London[br]at the City University. 0:13:09.605,0:13:11.825 We gave two scholarships[br]to kids of policemen 0:13:11.825,0:13:14.709 because we felt that that as a group[br]were not rewarded enough 0:13:14.709,0:13:16.414 for the contribution that they did 0:13:16.414,0:13:19.563 at least I road accidents which[br]is what we really care about. 0:13:19.563,0:13:22.597 We've given a number[br]of research grants so the fact 0:13:22.597,0:13:27.210 that we managed to divert some[br]of these efforts onto Doaa in this case, 0:13:27.210,0:13:29.599 I think it sends an extra message of maybe 0:13:29.599,0:13:32.393 we can think of it a bit [br]differently as an organization. 0:13:32.393,0:13:35.357 EP: Do you believe[br]that the appropriate attitude 0:13:35.357,0:13:39.370 for either companies[br]or for civil society actors, 0:13:39.370,0:13:44.152 in crisis of such magnitude [br]as we are going through at the moment - 0:13:44.152,0:13:49.919 what do you think would be the right[br]or more appropriate kind of mindset 0:13:49.919,0:13:54.146 that we would need to maybe adopt or try? 0:13:54.146,0:13:58.743 AP: I think as a mindset everybody[br]has to react in the way that they see fit 0:13:58.743,0:14:02.348 and everybody’s values differ,[br]whether it is on ethical levels 0:14:02.348,0:14:05.930 or on ideological levels[br]or financial levels or any other way. 0:14:05.930,0:14:08.841 I think one of the things[br]that we are realizing now, 0:14:08.841,0:14:10.450 especially in the European Union, 0:14:10.450,0:14:13.649 is that we cannot expect[br]things to be done by the state 0:14:13.649,0:14:15.948 or by the European Union as a Union. 0:14:15.948,0:14:17.673 And everybody has different agendas, 0:14:17.673,0:14:20.808 everybody has different capabilities,[br]different political beliefs, 0:14:20.808,0:14:24.779 so individuals and companies have[br]a much more important role to play. 0:14:24.779,0:14:26.718 Unfortunately, in this part of the world 0:14:26.718,0:14:29.171 and in Cyprus where I am from[br]it's exactly the same, 0:14:29.171,0:14:32.541 we tend to rely a lot[br]on the role of the state, 0:14:32.541,0:14:35.248 that this is not my problem,[br]they will do it, 0:14:35.248,0:14:37.850 and this day and age[br]this does not seem to work. 0:14:37.850,0:14:39.729 So, I think any contribution on that 0:14:39.729,0:14:42.949 is at least changing gradually[br]the mentality of people. 0:14:43.679,0:14:47.514 EP: Going back to your talk[br]and actually the message of your talk, 0:14:47.514,0:14:49.380 you basically concentrated saying 0:14:49.380,0:14:53.260 that what it takes is[br]a different kind of mindset 0:14:53.260,0:14:57.711 that usually refugees[br]or immigrants tend to have 0:14:57.711,0:15:00.977 and that has a positive effect[br]on the economy of a country 0:15:00.977,0:15:05.323 and maybe in evolving[br]the society of a country. 0:15:05.323,0:15:10.339 Do you think that we are actually[br]going through a same kind of situation 0:15:10.339,0:15:11.976 either in Greece or in Europe, 0:15:11.976,0:15:14.873 because basically we are[br]more or less under the same terms? 0:15:14.873,0:15:17.883 I mean, we have[br]a lot of immigrants and refugees 0:15:17.883,0:15:21.149 that are going through our countries. 0:15:21.149,0:15:26.318 Is this a same kind of opportunity[br]that we may be facing with? 0:15:26.318,0:15:28.634 AP: I think it’s a huge opportunity, 0:15:28.634,0:15:33.214 but one thing we need to do[br]as Europeans and as global citizens is, 0:15:33.214,0:15:36.428 “How you turn what is[br]now a humanitarian crisis 0:15:36.428,0:15:40.836 into a full integration [br]of these people into society?” 0:15:40.836,0:15:43.312 And I am not talking[br]about a flattening of cultures, 0:15:43.312,0:15:45.096 religion and all that and languages. 0:15:45.096,0:15:48.432 I am really talking about how[br]can we get these Syrian people coming in 0:15:48.432,0:15:51.169 and integrate them in a way[br]that they are productive, 0:15:51.169,0:15:53.922 that there is social cohesion[br]that actually works. 0:15:53.922,0:15:56.523 When you look at the demographics[br]of the European Union 0:15:56.523,0:15:59.806 and compare them to the immigrants[br]coming in, they are very different. 0:15:59.806,0:16:01.379 We are an aging, dying continent 0:16:01.379,0:16:05.325 and suddenly you have an influx[br]of very young capable people. 0:16:05.325,0:16:08.357 And clearly some of them[br]are poor and uneducated, 0:16:08.357,0:16:10.572 some of them are doctors and whatever. 0:16:10.572,0:16:14.107 So, I think there is a lot of value[br]these people can bring. 0:16:14.107,0:16:17.450 You will always have[br]xenophobia in these situations. 0:16:18.840,0:16:22.581 Out of interest, I was looking[br]at what was the reaction of people 0:16:22.581,0:16:27.534 when the Vietnamese refugees[br]in the 1970s came into the US 0:16:27.534,0:16:30.575 and what happened[br]when the Jewish population 0:16:30.575,0:16:34.220 after the 2nd World War,[br]they went into Cyprus of all places 0:16:34.220,0:16:38.281 at that time for holding camps similar[br]to the ones you have in Ιdomeni now, 0:16:38.281,0:16:40.434 before they went[br]to the newly formed Israel, 0:16:40.434,0:16:43.160 and when you a look at some[br]of the headlines of the papers 0:16:43.160,0:16:44.939 they're the same as they are now, 0:16:44.939,0:16:47.973 people like Donald Trump[br]saying, "I am going to build a wall," 0:16:47.973,0:16:49.267 it’s exactly that reaction. 0:16:49.267,0:16:52.888 So, I think to your point, I think[br]some of these reactions are very natural, 0:16:52.888,0:16:56.444 some of them you could even argue[br]that some of them are justified, 0:16:56.444,0:16:59.343 but yeah, in the middle to long-term, 0:16:59.343,0:17:02.809 I think I am very optimistic[br]about what is happening now. 0:17:02.809,0:17:04.961 EP: OK. One last question. 0:17:04.961,0:17:07.741 What would you respond to any criticism 0:17:07.741,0:17:12.805 that these kinds of initiatives like[br]you took through your company, 0:17:12.805,0:17:16.215 some say that it is sheer marketing. 0:17:16.215,0:17:19.226 What would you respond to such a response? 0:17:19.226,0:17:20.476 (Laughter) 0:17:20.476,0:17:24.784 AP: I wish it wasn’t [UNCLEAR][br]I think there are two angles here. 0:17:24.784,0:17:28.952 The first one is that I think you can see[br]the culture of a company just from... 0:17:28.952,0:17:31.199 in this day and age you cannot lie 0:17:31.199,0:17:33.167 about what your culture is as a company, 0:17:33.167,0:17:37.137 whether it’s TOMS shoes giving things out[br]as you purchase their products, 0:17:37.137,0:17:43.667 whether it’s a coffee[br]or a bread manufacturing in Kenya. 0:17:43.667,0:17:46.343 I think you can see through[br]both the entrepreneurs 0:17:46.343,0:17:48.359 and the culture of the overall company. 0:17:48.359,0:17:51.503 So, I think on this one people[br]can judge for themselves, I think. 0:17:51.503,0:17:54.109 At the same time though,[br]in a very cynical way, 0:17:54.109,0:18:00.782 if efforts like this one are driven by[br]marketing dynamics for different companies 0:18:00.782,0:18:03.403 and that means that companies do much more 0:18:03.403,0:18:05.570 because they believe[br]that it helps their image 0:18:05.570,0:18:08.651 it’s something that unless they do[br]the competition will get in front of them 0:18:08.651,0:18:10.183 and all that then, by all means. 0:18:10.183,0:18:12.230 I mean, it ends up in a broader good. 0:18:12.230,0:18:14.887 So, on this one that is[br]what I would answer. 0:18:14.887,0:18:17.214 EP: Thank you very much.[br](Greek) Thank you Alex. 0:18:17.214,0:18:18.325 AP: Thank you. 0:18:18.325,0:18:20.954 (Applause)