[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.26,0:00:03.17,Default,,0000,0000,0000,,Some people think that there's\Na TED Talk formula:
Dialogue: 0,0:00:03.19,0:00:05.16,Default,,0000,0000,0000,,"Give a talk on a round, red rug."
Dialogue: 0,0:00:05.19,0:00:06.59,Default,,0000,0000,0000,,"Share a childhood story."
Dialogue: 0,0:00:06.62,0:00:08.62,Default,,0000,0000,0000,,"Divulge a personal secret."
Dialogue: 0,0:00:08.65,0:00:11.42,Default,,0000,0000,0000,,"End with an inspiring call to action."
Dialogue: 0,0:00:11.44,0:00:12.59,Default,,0000,0000,0000,,No.
Dialogue: 0,0:00:12.62,0:00:14.71,Default,,0000,0000,0000,,That's not how to think of a TED Talk.
Dialogue: 0,0:00:14.74,0:00:16.72,Default,,0000,0000,0000,,In fact, if you overuse those devices,
Dialogue: 0,0:00:16.75,0:00:20.89,Default,,0000,0000,0000,,you're just going to come across\Nas clichéd or emotionally manipulative.
Dialogue: 0,0:00:20.92,0:00:24.80,Default,,0000,0000,0000,,But there is one thing that all\Ngreat TED Talks have in common,
Dialogue: 0,0:00:24.82,0:00:27.50,Default,,0000,0000,0000,,and I would like to share\Nthat thing with you,
Dialogue: 0,0:00:27.52,0:00:30.20,Default,,0000,0000,0000,,because over the past 12 years,\NI've had a ringside seat,
Dialogue: 0,0:00:30.22,0:00:34.96,Default,,0000,0000,0000,,listening to many hundreds\Nof amazing TED speakers, like these.
Dialogue: 0,0:00:34.98,0:00:37.42,Default,,0000,0000,0000,,I've helped them prepare\Ntheir talks for prime time,
Dialogue: 0,0:00:37.45,0:00:38.88,Default,,0000,0000,0000,,and learned directly from them
Dialogue: 0,0:00:38.91,0:00:41.23,Default,,0000,0000,0000,,their secrets of what\Nmakes for a great talk.
Dialogue: 0,0:00:41.26,0:00:44.03,Default,,0000,0000,0000,,And even though these speakers\Nand their topics all seem
Dialogue: 0,0:00:44.05,0:00:45.20,Default,,0000,0000,0000,,completely different,
Dialogue: 0,0:00:45.22,0:00:48.96,Default,,0000,0000,0000,,they actually do have\None key common ingredient.
Dialogue: 0,0:00:49.32,0:00:50.55,Default,,0000,0000,0000,,And it's this:
Dialogue: 0,0:00:51.25,0:00:53.86,Default,,0000,0000,0000,,Your number one task as a speaker
Dialogue: 0,0:00:53.89,0:00:58.48,Default,,0000,0000,0000,,is to transfer into your listeners' minds\Nan extraordinary gift --
Dialogue: 0,0:00:58.50,0:01:03.08,Default,,0000,0000,0000,,a strange and beautiful object\Nthat we call an idea.
Dialogue: 0,0:01:04.03,0:01:05.37,Default,,0000,0000,0000,,Let me show you what I mean.
Dialogue: 0,0:01:05.39,0:01:06.54,Default,,0000,0000,0000,,Here's Haley.
Dialogue: 0,0:01:06.57,0:01:08.53,Default,,0000,0000,0000,,She is about to give a TED Talk
Dialogue: 0,0:01:08.56,0:01:10.40,Default,,0000,0000,0000,,and frankly, she's terrified.
Dialogue: 0,0:01:10.42,0:01:12.07,Default,,0000,0000,0000,,(Video) Presenter: Haley Van Dyck!
Dialogue: 0,0:01:12.10,0:01:15.10,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:01:18.54,0:01:20.37,Default,,0000,0000,0000,,Over the course of 18 minutes,
Dialogue: 0,0:01:20.40,0:01:24.36,Default,,0000,0000,0000,,1,200 people, many of whom\Nhave never seen each other before,
Dialogue: 0,0:01:24.38,0:01:28.50,Default,,0000,0000,0000,,are finding that their brains\Nare starting to sync with Haley's brain
Dialogue: 0,0:01:28.53,0:01:29.97,Default,,0000,0000,0000,,and with each other.
Dialogue: 0,0:01:29.99,0:01:33.38,Default,,0000,0000,0000,,They're literally beginning to exhibit\Nthe same brain-wave patterns.
Dialogue: 0,0:01:33.41,0:01:36.28,Default,,0000,0000,0000,,And I don't just mean\Nthey're feeling the same emotions.
Dialogue: 0,0:01:36.30,0:01:38.80,Default,,0000,0000,0000,,There's something even more\Nstartling happening.
Dialogue: 0,0:01:38.82,0:01:41.72,Default,,0000,0000,0000,,Let's take a look inside\NHaley's brain for a moment.
Dialogue: 0,0:01:42.19,0:01:46.42,Default,,0000,0000,0000,,There are billions of interconnected\Nneurons in an impossible tangle.
Dialogue: 0,0:01:46.44,0:01:48.25,Default,,0000,0000,0000,,But look here, right here --
Dialogue: 0,0:01:48.28,0:01:51.04,Default,,0000,0000,0000,,a few million of them\Nare linked to each other
Dialogue: 0,0:01:51.06,0:01:54.50,Default,,0000,0000,0000,,in a way which represents a single idea.
Dialogue: 0,0:01:54.52,0:01:58.56,Default,,0000,0000,0000,,And incredibly, this exact pattern\Nis being recreated in real time
Dialogue: 0,0:01:58.59,0:02:01.67,Default,,0000,0000,0000,,inside the minds of everyone listening.
Dialogue: 0,0:02:01.69,0:02:03.85,Default,,0000,0000,0000,,That's right; in just a few minutes,
Dialogue: 0,0:02:03.87,0:02:06.24,Default,,0000,0000,0000,,a pattern involving millions of neurons
Dialogue: 0,0:02:06.26,0:02:09.05,Default,,0000,0000,0000,,is being teleported into 1,200 minds,
Dialogue: 0,0:02:09.07,0:02:12.20,Default,,0000,0000,0000,,just by people listening to a voice\Nand watching a face.
Dialogue: 0,0:02:12.68,0:02:15.49,Default,,0000,0000,0000,,But wait -- what is an idea anyway?
Dialogue: 0,0:02:15.52,0:02:18.100,Default,,0000,0000,0000,,Well, you can think of it\Nas a pattern of information
Dialogue: 0,0:02:19.02,0:02:22.41,Default,,0000,0000,0000,,that helps you understand\Nand navigate the world.
Dialogue: 0,0:02:22.44,0:02:24.41,Default,,0000,0000,0000,,Ideas come in all shapes and sizes,
Dialogue: 0,0:02:24.44,0:02:26.44,Default,,0000,0000,0000,,from the complex and analytical
Dialogue: 0,0:02:26.46,0:02:28.54,Default,,0000,0000,0000,,to the simple and aesthetic.
Dialogue: 0,0:02:28.56,0:02:31.44,Default,,0000,0000,0000,,Here are just a few examples\Nshared from the TED stage.
Dialogue: 0,0:02:31.82,0:02:35.52,Default,,0000,0000,0000,,Sir Ken Robinson -- creativity\Nis key to our kids' future.
Dialogue: 0,0:02:35.54,0:02:38.48,Default,,0000,0000,0000,,(Video) Sir Ken Robinson:\NMy contention is that creativity now
Dialogue: 0,0:02:38.50,0:02:41.60,Default,,0000,0000,0000,,is as important in education as literacy,
Dialogue: 0,0:02:41.62,0:02:44.12,Default,,0000,0000,0000,,and we should treat it\Nwith the same status.
Dialogue: 0,0:02:44.14,0:02:47.26,Default,,0000,0000,0000,,Chris Anderson: Elora Hardy --\Nbuilding from bamboo is beautiful.
Dialogue: 0,0:02:47.28,0:02:49.61,Default,,0000,0000,0000,,(Video) Elora Hardy:\NIt is growing all around us,
Dialogue: 0,0:02:49.63,0:02:53.79,Default,,0000,0000,0000,,it's strong, it's elegant,\Nit's earthquake-resistant.
Dialogue: 0,0:02:53.82,0:02:57.66,Default,,0000,0000,0000,,CA: Chimamanda Adichie --\Npeople are more than a single identity.
Dialogue: 0,0:02:57.68,0:03:00.78,Default,,0000,0000,0000,,(Video) Chimamanda Adichie:\NThe single story creates stereotypes,
Dialogue: 0,0:03:00.81,0:03:05.20,Default,,0000,0000,0000,,and the problem with stereotypes\Nis not that they are untrue,
Dialogue: 0,0:03:05.23,0:03:07.21,Default,,0000,0000,0000,,but that they are incomplete.
Dialogue: 0,0:03:07.61,0:03:09.82,Default,,0000,0000,0000,,CA: Your mind is teeming with ideas,
Dialogue: 0,0:03:09.84,0:03:11.20,Default,,0000,0000,0000,,and not just randomly.
Dialogue: 0,0:03:11.22,0:03:13.43,Default,,0000,0000,0000,,They're carefully linked together.
Dialogue: 0,0:03:13.45,0:03:16.36,Default,,0000,0000,0000,,Collectively they form\Nan amazingly complex structure
Dialogue: 0,0:03:16.38,0:03:18.55,Default,,0000,0000,0000,,that is your personal worldview.
Dialogue: 0,0:03:18.58,0:03:20.86,Default,,0000,0000,0000,,It's your brain's operating system.
Dialogue: 0,0:03:20.89,0:03:22.76,Default,,0000,0000,0000,,It's how you navigate the world.
Dialogue: 0,0:03:22.78,0:03:26.57,Default,,0000,0000,0000,,And it is built up out of millions\Nof individual ideas.
Dialogue: 0,0:03:26.59,0:03:30.06,Default,,0000,0000,0000,,So, for example, if one little\Ncomponent of your worldview
Dialogue: 0,0:03:30.08,0:03:32.91,Default,,0000,0000,0000,,is the idea that kittens are adorable,
Dialogue: 0,0:03:32.94,0:03:35.33,Default,,0000,0000,0000,,then when you see this,
Dialogue: 0,0:03:35.35,0:03:36.93,Default,,0000,0000,0000,,you'll react like this.
Dialogue: 0,0:03:36.96,0:03:39.04,Default,,0000,0000,0000,,But if another component of your worldview
Dialogue: 0,0:03:39.06,0:03:41.32,Default,,0000,0000,0000,,is the idea that leopards are dangerous,
Dialogue: 0,0:03:41.35,0:03:42.59,Default,,0000,0000,0000,,then when you see this,
Dialogue: 0,0:03:42.62,0:03:44.88,Default,,0000,0000,0000,,you'll react a little bit differently.
Dialogue: 0,0:03:45.52,0:03:47.11,Default,,0000,0000,0000,,So, it's pretty obvious
Dialogue: 0,0:03:47.14,0:03:51.05,Default,,0000,0000,0000,,why the ideas that make up\Nyour worldview are crucial.
Dialogue: 0,0:03:51.07,0:03:54.07,Default,,0000,0000,0000,,You need them to be as reliable\Nas possible -- a guide,
Dialogue: 0,0:03:54.09,0:03:57.88,Default,,0000,0000,0000,,to the scary but wonderful\Nreal world out there.
Dialogue: 0,0:03:57.90,0:04:01.65,Default,,0000,0000,0000,,Now, different people's worldviews\Ncan be dramatically different.
Dialogue: 0,0:04:02.20,0:04:03.38,Default,,0000,0000,0000,,For example,
Dialogue: 0,0:04:03.41,0:04:07.25,Default,,0000,0000,0000,,how does your worldview react\Nwhen you see this image:
Dialogue: 0,0:04:07.92,0:04:10.89,Default,,0000,0000,0000,,(Video) Dalia Mogahed:\NWhat do you think when you look at me?
Dialogue: 0,0:04:10.91,0:04:15.35,Default,,0000,0000,0000,,"A woman of faith,"\N"an expert," maybe even "a sister"?
Dialogue: 0,0:04:16.29,0:04:20.11,Default,,0000,0000,0000,,Or "oppressed," "brainwashed,"
Dialogue: 0,0:04:20.14,0:04:21.30,Default,,0000,0000,0000,,"a terrorist"?
Dialogue: 0,0:04:21.96,0:04:23.35,Default,,0000,0000,0000,,CA: Whatever your answer,
Dialogue: 0,0:04:23.37,0:04:26.77,Default,,0000,0000,0000,,there are millions of people out there\Nwho would react very differently.
Dialogue: 0,0:04:26.79,0:04:28.87,Default,,0000,0000,0000,,So that's why ideas really matter.
Dialogue: 0,0:04:28.89,0:04:32.57,Default,,0000,0000,0000,,If communicated properly,\Nthey're capable of changing, forever,
Dialogue: 0,0:04:32.60,0:04:34.64,Default,,0000,0000,0000,,how someone thinks about the world,
Dialogue: 0,0:04:34.67,0:04:39.05,Default,,0000,0000,0000,,and shaping their actions both now\Nand well into the future.
Dialogue: 0,0:04:39.60,0:04:43.48,Default,,0000,0000,0000,,Ideas are the most powerful force\Nshaping human culture.
Dialogue: 0,0:04:43.51,0:04:44.66,Default,,0000,0000,0000,,So if you accept
Dialogue: 0,0:04:44.68,0:04:47.41,Default,,0000,0000,0000,,that your number one task\Nas a speaker is to build an idea
Dialogue: 0,0:04:47.44,0:04:49.48,Default,,0000,0000,0000,,inside the minds of your audience,
Dialogue: 0,0:04:49.51,0:04:52.80,Default,,0000,0000,0000,,here are four guidelines\Nfor how you should go about that task:
Dialogue: 0,0:04:52.82,0:04:56.65,Default,,0000,0000,0000,,One, limit your talk\Nto just one major idea.
Dialogue: 0,0:04:57.16,0:04:58.99,Default,,0000,0000,0000,,Ideas are complex things;
Dialogue: 0,0:04:59.01,0:05:02.38,Default,,0000,0000,0000,,you need to slash back your content\Nso that you can focus
Dialogue: 0,0:05:02.40,0:05:05.16,Default,,0000,0000,0000,,on the single idea\Nyou're most passionate about,
Dialogue: 0,0:05:05.18,0:05:08.81,Default,,0000,0000,0000,,and give yourself a chance\Nto explain that one thing properly.
Dialogue: 0,0:05:08.84,0:05:12.59,Default,,0000,0000,0000,,You have to give context,\Nshare examples, make it vivid.
Dialogue: 0,0:05:12.62,0:05:13.86,Default,,0000,0000,0000,,So pick one idea,
Dialogue: 0,0:05:13.89,0:05:17.09,Default,,0000,0000,0000,,and make it the through-line\Nrunning through your entire talk,
Dialogue: 0,0:05:17.11,0:05:20.59,Default,,0000,0000,0000,,so that everything you say\Nlinks back to it in some way.
Dialogue: 0,0:05:21.18,0:05:24.56,Default,,0000,0000,0000,,Two, give your listeners a reason to care.
Dialogue: 0,0:05:25.52,0:05:29.55,Default,,0000,0000,0000,,Before you can start building things\Ninside the minds of your audience,
Dialogue: 0,0:05:29.58,0:05:31.98,Default,,0000,0000,0000,,you have to get their permission\Nto welcome you in.
Dialogue: 0,0:05:32.01,0:05:33.84,Default,,0000,0000,0000,,And the main tool to achieve that?
Dialogue: 0,0:05:34.18,0:05:35.52,Default,,0000,0000,0000,,Curiosity.
Dialogue: 0,0:05:35.55,0:05:37.80,Default,,0000,0000,0000,,Stir your audience's curiosity.
Dialogue: 0,0:05:37.82,0:05:40.04,Default,,0000,0000,0000,,Use intriguing, provocative questions
Dialogue: 0,0:05:40.06,0:05:44.25,Default,,0000,0000,0000,,to identify why something\Ndoesn't make sense and needs explaining.
Dialogue: 0,0:05:44.70,0:05:48.66,Default,,0000,0000,0000,,If you can reveal a disconnection\Nin someone's worldview,
Dialogue: 0,0:05:48.68,0:05:52.00,Default,,0000,0000,0000,,they'll feel the need\Nto bridge that knowledge gap.
Dialogue: 0,0:05:52.02,0:05:54.06,Default,,0000,0000,0000,,And once you've sparked that desire,
Dialogue: 0,0:05:54.09,0:05:57.37,Default,,0000,0000,0000,,it will be so much easier\Nto start building your idea.
Dialogue: 0,0:05:58.03,0:06:01.40,Default,,0000,0000,0000,,Three, build your idea, piece by piece,
Dialogue: 0,0:06:01.43,0:06:05.14,Default,,0000,0000,0000,,out of concepts that your audience\Nalready understands.
Dialogue: 0,0:06:05.17,0:06:06.81,Default,,0000,0000,0000,,You use the power of language
Dialogue: 0,0:06:06.84,0:06:09.77,Default,,0000,0000,0000,,to weave together\Nconcepts that already exist
Dialogue: 0,0:06:09.79,0:06:11.43,Default,,0000,0000,0000,,in your listeners' minds --
Dialogue: 0,0:06:11.45,0:06:13.75,Default,,0000,0000,0000,,but not your language, their language.
Dialogue: 0,0:06:13.77,0:06:15.21,Default,,0000,0000,0000,,You start where they are.
Dialogue: 0,0:06:15.23,0:06:18.93,Default,,0000,0000,0000,,The speakers often forget that many\Nof the terms and concepts they live with
Dialogue: 0,0:06:18.95,0:06:21.56,Default,,0000,0000,0000,,are completely unfamiliar\Nto their audiences.
Dialogue: 0,0:06:21.59,0:06:26.76,Default,,0000,0000,0000,,Now, metaphors can play a crucial role\Nin showing how the pieces fit together,
Dialogue: 0,0:06:26.78,0:06:30.46,Default,,0000,0000,0000,,because they reveal\Nthe desired shape of the pattern,
Dialogue: 0,0:06:30.48,0:06:33.99,Default,,0000,0000,0000,,based on an idea that the listener\Nalready understands.
Dialogue: 0,0:06:34.02,0:06:36.00,Default,,0000,0000,0000,,For example, when Jennifer Kahn
Dialogue: 0,0:06:36.02,0:06:39.67,Default,,0000,0000,0000,,wanted to explain the incredible\Nnew biotechnology called CRISPR,
Dialogue: 0,0:06:39.70,0:06:41.98,Default,,0000,0000,0000,,she said, "It's as if, for the first time,
Dialogue: 0,0:06:42.01,0:06:45.04,Default,,0000,0000,0000,,you had a world processor to edit DNA.
Dialogue: 0,0:06:45.06,0:06:49.69,Default,,0000,0000,0000,,CRISPR allows you to cut and paste\Ngenetic information really easily."
Dialogue: 0,0:06:50.16,0:06:54.44,Default,,0000,0000,0000,,Now, a vivid explanation like that\Ndelivers a satisfying aha moment
Dialogue: 0,0:06:54.47,0:06:56.80,Default,,0000,0000,0000,,as it snaps into place in our minds.
Dialogue: 0,0:06:56.82,0:07:00.74,Default,,0000,0000,0000,,It's important, therefore,\Nto test your talk on trusted friends,
Dialogue: 0,0:07:00.77,0:07:03.37,Default,,0000,0000,0000,,and find out which parts\Nthey get confused by.
Dialogue: 0,0:07:03.40,0:07:05.70,Default,,0000,0000,0000,,Four, here's the final tip:
Dialogue: 0,0:07:05.73,0:07:08.50,Default,,0000,0000,0000,,Make your idea worth sharing.
Dialogue: 0,0:07:09.24,0:07:11.90,Default,,0000,0000,0000,,By that I mean, ask yourself the question:
Dialogue: 0,0:07:11.92,0:07:13.74,Default,,0000,0000,0000,,"Who does this idea benefit?"
Dialogue: 0,0:07:14.49,0:07:17.45,Default,,0000,0000,0000,,And I need you to be honest\Nwith the answer.
Dialogue: 0,0:07:17.47,0:07:20.39,Default,,0000,0000,0000,,If the idea only serves you\Nor your organization,
Dialogue: 0,0:07:20.41,0:07:23.69,Default,,0000,0000,0000,,then, I'm sorry to say,\Nit's probably not worth sharing.
Dialogue: 0,0:07:23.71,0:07:25.82,Default,,0000,0000,0000,,The audience will see right through you.
Dialogue: 0,0:07:25.85,0:07:28.53,Default,,0000,0000,0000,,But if you believe that the idea\Nhas the potential
Dialogue: 0,0:07:28.55,0:07:30.45,Default,,0000,0000,0000,,to brighten up someone else's day
Dialogue: 0,0:07:30.47,0:07:33.29,Default,,0000,0000,0000,,or change someone else's\Nperspective for the better
Dialogue: 0,0:07:33.31,0:07:36.18,Default,,0000,0000,0000,,or inspire someone to do\Nsomething differently,
Dialogue: 0,0:07:36.20,0:07:39.82,Default,,0000,0000,0000,,then you have the core ingredient\Nto a truly great talk,
Dialogue: 0,0:07:39.85,0:07:42.98,Default,,0000,0000,0000,,one that can be a gift to them\Nand to all of us.