[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.41,0:00:02.67,Default,,0000,0000,0000,,Today I'm going to unpack for you
Dialogue: 0,0:00:02.67,0:00:05.40,Default,,0000,0000,0000,,three examples of iconic design,
Dialogue: 0,0:00:05.40,0:00:06.69,Default,,0000,0000,0000,,and it makes perfect sense
Dialogue: 0,0:00:06.69,0:00:09.38,Default,,0000,0000,0000,,that I should be the one to do it
Dialogue: 0,0:00:09.38,0:00:13.30,Default,,0000,0000,0000,,because I have a Bachelor's degree in Literature.
Dialogue: 0,0:00:13.30,0:00:14.65,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:00:14.65,0:00:16.07,Default,,0000,0000,0000,,But I'm also a famous
Dialogue: 0,0:00:16.07,0:00:18.13,Default,,0000,0000,0000,,minor television personality
Dialogue: 0,0:00:18.13,0:00:20.20,Default,,0000,0000,0000,,and an avid collector of
Dialogue: 0,0:00:20.20,0:00:21.78,Default,,0000,0000,0000,,Design Within Reach catalogs,
Dialogue: 0,0:00:21.78,0:00:24.08,Default,,0000,0000,0000,,so I pretty much know
Dialogue: 0,0:00:24.08,0:00:25.60,Default,,0000,0000,0000,,everything there is.
Dialogue: 0,0:00:25.60,0:00:26.98,Default,,0000,0000,0000,,Now, I'm sure you
Dialogue: 0,0:00:26.98,0:00:28.31,Default,,0000,0000,0000,,recognize this object;
Dialogue: 0,0:00:28.31,0:00:30.00,Default,,0000,0000,0000,,many of you probably saw it
Dialogue: 0,0:00:30.00,0:00:31.47,Default,,0000,0000,0000,,as you were landing your private zeppelins
Dialogue: 0,0:00:31.47,0:00:33.96,Default,,0000,0000,0000,,at Los Angeles International Airport
Dialogue: 0,0:00:33.96,0:00:36.15,Default,,0000,0000,0000,,over the past couple of days.
Dialogue: 0,0:00:36.15,0:00:39.50,Default,,0000,0000,0000,,This is known as the Theme Building;
Dialogue: 0,0:00:39.50,0:00:41.24,Default,,0000,0000,0000,,that is its name for reasons
Dialogue: 0,0:00:41.24,0:00:43.99,Default,,0000,0000,0000,,that are still very murky.
Dialogue: 0,0:00:43.99,0:00:45.41,Default,,0000,0000,0000,,And it is perhaps
Dialogue: 0,0:00:45.41,0:00:48.70,Default,,0000,0000,0000,,the best example we have in Los Angeles
Dialogue: 0,0:00:48.70,0:00:53.72,Default,,0000,0000,0000,,of ancient extraterrestrial architecture.
Dialogue: 0,0:00:53.72,0:00:56.53,Default,,0000,0000,0000,,It was first excavated in 1961
Dialogue: 0,0:00:56.53,0:00:58.42,Default,,0000,0000,0000,,as they were building LAX,
Dialogue: 0,0:00:58.42,0:01:00.07,Default,,0000,0000,0000,,although scientists believe that
Dialogue: 0,0:01:00.07,0:01:02.66,Default,,0000,0000,0000,,it dates back to the year 2000
Dialogue: 0,0:01:02.66,0:01:04.72,Default,,0000,0000,0000,,Before Common Era,
Dialogue: 0,0:01:04.72,0:01:06.06,Default,,0000,0000,0000,,when it was used as
Dialogue: 0,0:01:06.06,0:01:08.44,Default,,0000,0000,0000,,a busy transdimensional space port
Dialogue: 0,0:01:08.44,0:01:10.48,Default,,0000,0000,0000,,by the ancient astronauts
Dialogue: 0,0:01:10.48,0:01:12.57,Default,,0000,0000,0000,,who first colonized this planet
Dialogue: 0,0:01:12.57,0:01:14.08,Default,,0000,0000,0000,,and raised our species
Dialogue: 0,0:01:14.08,0:01:15.79,Default,,0000,0000,0000,,from savagery by giving us
Dialogue: 0,0:01:15.79,0:01:17.49,Default,,0000,0000,0000,,the gift of written language
Dialogue: 0,0:01:17.49,0:01:19.28,Default,,0000,0000,0000,,and technology and
Dialogue: 0,0:01:19.28,0:01:21.76,Default,,0000,0000,0000,,the gift of revolving restaurants.
Dialogue: 0,0:01:21.76,0:01:24.82,Default,,0000,0000,0000,,It is thought to have been
Dialogue: 0,0:01:24.82,0:01:27.44,Default,,0000,0000,0000,,a replacement for the older space ports
Dialogue: 0,0:01:27.44,0:01:30.29,Default,,0000,0000,0000,,located, of course, at Stonehenge
Dialogue: 0,0:01:30.29,0:01:31.49,Default,,0000,0000,0000,,and considered to be
Dialogue: 0,0:01:31.49,0:01:32.62,Default,,0000,0000,0000,,quite an improvement
Dialogue: 0,0:01:32.62,0:01:34.69,Default,,0000,0000,0000,,due to the uncluttered design,
Dialogue: 0,0:01:34.69,0:01:37.31,Default,,0000,0000,0000,,the lack of druids hanging around all the time
Dialogue: 0,0:01:37.31,0:01:39.10,Default,,0000,0000,0000,,and obviously, the much better
Dialogue: 0,0:01:39.10,0:01:40.82,Default,,0000,0000,0000,,access to parking.
Dialogue: 0,0:01:40.82,0:01:43.11,Default,,0000,0000,0000,,When it was uncovered,
Dialogue: 0,0:01:43.11,0:01:45.32,Default,,0000,0000,0000,,it ushered in a new era
Dialogue: 0,0:01:45.32,0:01:48.58,Default,,0000,0000,0000,,of streamlined, archaically futuristic design
Dialogue: 0,0:01:48.58,0:01:50.01,Default,,0000,0000,0000,,called Googie,
Dialogue: 0,0:01:50.01,0:01:51.89,Default,,0000,0000,0000,,which came to be synonymous with
Dialogue: 0,0:01:51.89,0:01:54.09,Default,,0000,0000,0000,,the Jet Age, a misnomer.
Dialogue: 0,0:01:54.09,0:01:56.83,Default,,0000,0000,0000,,After all, the ancient astronauts who used it
Dialogue: 0,0:01:56.83,0:01:58.66,Default,,0000,0000,0000,,did not travel by jet very often,
Dialogue: 0,0:01:58.66,0:02:01.95,Default,,0000,0000,0000,,preferring instead to travel by feathered serpent
Dialogue: 0,0:02:01.95,0:02:04.61,Default,,0000,0000,0000,,powered by crystal skulls.
Dialogue: 0,0:02:04.61,0:02:06.89,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:02:06.89,0:02:10.48,Default,,0000,0000,0000,,(Music)
Dialogue: 0,0:02:10.48,0:02:14.14,Default,,0000,0000,0000,,Ah yes, a table.
Dialogue: 0,0:02:14.14,0:02:15.60,Default,,0000,0000,0000,,We use these every day.
Dialogue: 0,0:02:15.60,0:02:17.34,Default,,0000,0000,0000,,And on top of it,
Dialogue: 0,0:02:17.34,0:02:19.50,Default,,0000,0000,0000,,the juicy salif.
Dialogue: 0,0:02:19.50,0:02:20.95,Default,,0000,0000,0000,,This is a design by Philippe Starck,
Dialogue: 0,0:02:20.95,0:02:23.02,Default,,0000,0000,0000,,who I believe is in the audience at this very moment.
Dialogue: 0,0:02:23.02,0:02:24.93,Default,,0000,0000,0000,,And you can tell it is a Starck design
Dialogue: 0,0:02:24.93,0:02:28.36,Default,,0000,0000,0000,,by its precision, its playfulness,
Dialogue: 0,0:02:28.36,0:02:30.60,Default,,0000,0000,0000,,its innovation and
Dialogue: 0,0:02:30.60,0:02:33.85,Default,,0000,0000,0000,,its promise of imminent violence.
Dialogue: 0,0:02:33.85,0:02:35.92,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:02:35.92,0:02:38.87,Default,,0000,0000,0000,,It is a design that challenges your intuition --
Dialogue: 0,0:02:38.87,0:02:41.22,Default,,0000,0000,0000,,it is not what you think it is when you first see it.
Dialogue: 0,0:02:41.22,0:02:43.04,Default,,0000,0000,0000,,It is not a fork designed
Dialogue: 0,0:02:43.04,0:02:46.42,Default,,0000,0000,0000,,to grab three hors d'oeuvres at a time,
Dialogue: 0,0:02:46.42,0:02:48.20,Default,,0000,0000,0000,,which would be useful out in the lobby,
Dialogue: 0,0:02:48.20,0:02:49.36,Default,,0000,0000,0000,,I would say.
Dialogue: 0,0:02:49.36,0:02:50.63,Default,,0000,0000,0000,,And despite its obvious
Dialogue: 0,0:02:50.63,0:02:52.39,Default,,0000,0000,0000,,influence by the ancient astronauts
Dialogue: 0,0:02:52.39,0:02:56.58,Default,,0000,0000,0000,,and its space agey-ness and tripodism,
Dialogue: 0,0:02:56.58,0:02:58.02,Default,,0000,0000,0000,,it is not something
Dialogue: 0,0:02:58.02,0:03:00.15,Default,,0000,0000,0000,,designed to attach to your brain
Dialogue: 0,0:03:00.16,0:03:02.33,Default,,0000,0000,0000,,and suck out your thoughts.
Dialogue: 0,0:03:02.33,0:03:04.65,Default,,0000,0000,0000,,It is in fact a citrus juicer
Dialogue: 0,0:03:04.65,0:03:06.53,Default,,0000,0000,0000,,and when I say that,
Dialogue: 0,0:03:06.53,0:03:09.32,Default,,0000,0000,0000,,you never see it as anything else again.
Dialogue: 0,0:03:09.32,0:03:13.38,Default,,0000,0000,0000,,It is also not a monument to design,
Dialogue: 0,0:03:13.38,0:03:15.98,Default,,0000,0000,0000,,it is a monument to design's utility.
Dialogue: 0,0:03:15.98,0:03:18.05,Default,,0000,0000,0000,,You can take it home with you,
Dialogue: 0,0:03:18.05,0:03:19.88,Default,,0000,0000,0000,,unlike the Theme Building,
Dialogue: 0,0:03:19.88,0:03:22.44,Default,,0000,0000,0000,,which will stay where it is forever.
Dialogue: 0,0:03:22.44,0:03:24.01,Default,,0000,0000,0000,,This is affordable
Dialogue: 0,0:03:24.01,0:03:25.62,Default,,0000,0000,0000,,and can come home with you
Dialogue: 0,0:03:25.62,0:03:27.68,Default,,0000,0000,0000,,and, as such, it can sit
Dialogue: 0,0:03:27.68,0:03:30.07,Default,,0000,0000,0000,,on your kitchen counter --
Dialogue: 0,0:03:30.07,0:03:31.18,Default,,0000,0000,0000,,it can't go in your drawers;
Dialogue: 0,0:03:31.18,0:03:33.90,Default,,0000,0000,0000,,trust me, I found that out the hard way --
Dialogue: 0,0:03:33.90,0:03:35.88,Default,,0000,0000,0000,,and make your kitchen counter into
Dialogue: 0,0:03:35.88,0:03:37.45,Default,,0000,0000,0000,,a monument to design.
Dialogue: 0,0:03:37.45,0:03:38.72,Default,,0000,0000,0000,,One other thing about it,
Dialogue: 0,0:03:38.72,0:03:40.27,Default,,0000,0000,0000,,if you do have one at home,
Dialogue: 0,0:03:40.27,0:03:42.49,Default,,0000,0000,0000,,let me tell you one of the features you may not know:
Dialogue: 0,0:03:42.49,0:03:44.44,Default,,0000,0000,0000,,when you fall asleep,
Dialogue: 0,0:03:44.44,0:03:47.83,Default,,0000,0000,0000,,it comes alive
Dialogue: 0,0:03:47.83,0:03:50.07,Default,,0000,0000,0000,,and it walks around your house
Dialogue: 0,0:03:50.07,0:03:51.41,Default,,0000,0000,0000,,and goes through your mail
Dialogue: 0,0:03:51.41,0:03:53.66,Default,,0000,0000,0000,,and watches you as you sleep.
Dialogue: 0,0:03:53.66,0:03:57.84,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:03:57.84,0:04:03.44,Default,,0000,0000,0000,,Okay, what is this object?
Dialogue: 0,0:04:04.29,0:04:07.93,Default,,0000,0000,0000,,I have no idea. I don't know what that thing is.
Dialogue: 0,0:04:07.93,0:04:09.73,Default,,0000,0000,0000,,It looks terrible. Is it a little hot plate?
Dialogue: 0,0:04:09.73,0:04:11.14,Default,,0000,0000,0000,,I don't get it.
Dialogue: 0,0:04:11.14,0:04:13.22,Default,,0000,0000,0000,,Does anyone know? Chi?
Dialogue: 0,0:04:13.22,0:04:15.02,Default,,0000,0000,0000,,It's an ... iPhone. iPhone.
Dialogue: 0,0:04:15.02,0:04:17.34,Default,,0000,0000,0000,,Oh yes, that's right, I remember those;
Dialogue: 0,0:04:17.34,0:04:19.32,Default,,0000,0000,0000,,I had my whole bathroom tiles
Dialogue: 0,0:04:19.32,0:04:22.59,Default,,0000,0000,0000,,redone with those back in the good old days.
Dialogue: 0,0:04:22.59,0:04:24.60,Default,,0000,0000,0000,,No, I have an iPhone. Of course I do.
Dialogue: 0,0:04:24.60,0:04:26.31,Default,,0000,0000,0000,,Here is my well-loved iPhone.
Dialogue: 0,0:04:26.31,0:04:29.36,Default,,0000,0000,0000,,I do so many things on this little device.
Dialogue: 0,0:04:29.36,0:04:31.36,Default,,0000,0000,0000,,I like to read books on it.
Dialogue: 0,0:04:31.36,0:04:33.88,Default,,0000,0000,0000,,More than that, I like to buy books on it
Dialogue: 0,0:04:33.88,0:04:35.81,Default,,0000,0000,0000,,that I never have to feel guilty about not reading
Dialogue: 0,0:04:35.81,0:04:37.51,Default,,0000,0000,0000,,because they go in here and I never look at them again
Dialogue: 0,0:04:37.51,0:04:40.46,Default,,0000,0000,0000,,and it's perfect.
Dialogue: 0,0:04:40.46,0:04:42.61,Default,,0000,0000,0000,,I use it every day to
Dialogue: 0,0:04:42.61,0:04:45.05,Default,,0000,0000,0000,,measure the weight of an ox,
Dialogue: 0,0:04:45.05,0:04:46.81,Default,,0000,0000,0000,,for example.
Dialogue: 0,0:04:46.81,0:04:48.39,Default,,0000,0000,0000,,Every now and then,
Dialogue: 0,0:04:48.39,0:04:49.85,Default,,0000,0000,0000,,I admit that I complete
Dialogue: 0,0:04:49.85,0:04:52.10,Default,,0000,0000,0000,,a phone call on it occasionally.
Dialogue: 0,0:04:52.10,0:04:55.80,Default,,0000,0000,0000,,And yet I forget about it all the time.
Dialogue: 0,0:04:55.80,0:04:57.58,Default,,0000,0000,0000,,This is a design
Dialogue: 0,0:04:57.58,0:04:59.20,Default,,0000,0000,0000,,that once you saw it,
Dialogue: 0,0:04:59.20,0:05:00.44,Default,,0000,0000,0000,,you forgot about it.
Dialogue: 0,0:05:00.44,0:05:03.14,Default,,0000,0000,0000,,It is easy to forget the gasp-inducement
Dialogue: 0,0:05:03.14,0:05:06.23,Default,,0000,0000,0000,,that occurred in 2007 when you first
Dialogue: 0,0:05:06.23,0:05:08.100,Default,,0000,0000,0000,,touched this thing because it became
Dialogue: 0,0:05:08.100,0:05:10.63,Default,,0000,0000,0000,,so quickly pervasive
Dialogue: 0,0:05:10.63,0:05:13.06,Default,,0000,0000,0000,,and because of how instantly
Dialogue: 0,0:05:13.06,0:05:15.43,Default,,0000,0000,0000,,we adopted these gestures
Dialogue: 0,0:05:15.43,0:05:18.42,Default,,0000,0000,0000,,and made it an extension of our life.
Dialogue: 0,0:05:18.42,0:05:20.93,Default,,0000,0000,0000,,Unlike the Theme Building,
Dialogue: 0,0:05:20.93,0:05:22.95,Default,,0000,0000,0000,,this is not alien technology.
Dialogue: 0,0:05:22.95,0:05:24.72,Default,,0000,0000,0000,,Or I should say,
Dialogue: 0,0:05:24.72,0:05:26.52,Default,,0000,0000,0000,,what it did was it took technology
Dialogue: 0,0:05:26.52,0:05:27.95,Default,,0000,0000,0000,,which, unlike people in this room,
Dialogue: 0,0:05:27.95,0:05:29.04,Default,,0000,0000,0000,,to many other people in the world,
Dialogue: 0,0:05:29.04,0:05:30.27,Default,,0000,0000,0000,,still feels very alien,
Dialogue: 0,0:05:30.27,0:05:32.38,Default,,0000,0000,0000,,and made it immediately and instantly feel
Dialogue: 0,0:05:32.38,0:05:34.62,Default,,0000,0000,0000,,familiar and intimate.
Dialogue: 0,0:05:34.62,0:05:36.82,Default,,0000,0000,0000,,And unlike the juicy salif,
Dialogue: 0,0:05:36.82,0:05:38.46,Default,,0000,0000,0000,,it does not threaten
Dialogue: 0,0:05:38.46,0:05:40.65,Default,,0000,0000,0000,,to attach itself to your brain,
Dialogue: 0,0:05:40.65,0:05:42.62,Default,,0000,0000,0000,,rather, it simply
Dialogue: 0,0:05:42.62,0:05:44.46,Default,,0000,0000,0000,,attaches itself to your brain.
Dialogue: 0,0:05:44.46,0:05:46.53,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:05:46.53,0:05:49.30,Default,,0000,0000,0000,,And you didn't even notice it happened.
Dialogue: 0,0:05:49.30,0:05:51.42,Default,,0000,0000,0000,,So there you go. My name is John Hodgman.
Dialogue: 0,0:05:51.42,0:05:54.65,Default,,0000,0000,0000,,I just explained design.
Dialogue: 0,0:05:54.65,0:05:56.46,Default,,0000,0000,0000,,Thank you very much.
Dialogue: 0,0:05:56.46,0:06:00.45,Default,,0000,0000,0000,,(Applause)