[Script Info] Title: [Events] Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text Dialogue: 0,0:00:00.00,0:00:01.23,Default,,0000,0000,0000,,[Villanova University\NIgnite Change Now] Dialogue: 0,0:00:01.41,0:00:02.85,Default,,0000,0000,0000,,[Fatal Amusements Nov 3, 2014\NGarey Hall - Villanova University] Dialogue: 0,0:00:02.85,0:00:03.81,Default,,0000,0000,0000,,[Contemplating Contemporary Media] Dialogue: 0,0:00:03.81,0:00:05.42,Default,,0000,0000,0000,,[Dr. Lance Strate\NHarron Family Chai in Communication] Dialogue: 0,0:00:05.42,0:00:06.68,Default,,0000,0000,0000,,[Villanova University does not endorse and assumes no liability for the materials apearing or opinions expressed in this video] Dialogue: 0,0:00:06.68,0:00:08.17,Default,,0000,0000,0000,,(Applause)\N(Lance Strate) Well thank you Dialogue: 0,0:00:08.17,0:00:10.35,Default,,0000,0000,0000,,I don't think, I don't know, does it \Nmatter? Do we need the microphone? Dialogue: 0,0:00:10.35,0:00:11.92,Default,,0000,0000,0000,,do we need them Dialogue: 0,0:00:12.78,0:00:17.31,Default,,0000,0000,0000,,Can you hear me, you hear me OK? Dialogue: 0,0:00:17.86,0:00:25.67,Default,,0000,0000,0000,,OK, so we will set aside this prop and\Nthank you very much I am indeed honored Dialogue: 0,0:00:25.67,0:00:29.84,Default,,0000,0000,0000,,to have been chosen as the \NHaron Family Chair for this year Dialogue: 0,0:00:29.84,0:00:37.76,Default,,0000,0000,0000,,and I'd like to thank the NBC family, Provost Mcginty \NDean Landmeyer Maurice Hall, of course, (check) Dialogue: 0,0:00:37.76,0:00:43.36,Default,,0000,0000,0000,,the chair of the department Heidy Rose and\NCheryl Bowen and the rest of the Dialogue: 0,0:00:43.36,0:00:47.67,Default,,0000,0000,0000,,Department of Communication, including\Nthe ones who really run the place, Dialogue: 0,0:00:47.67,0:00:49.15,Default,,0000,0000,0000,,Loretta and Maria. Dialogue: 0,0:00:49.77,0:00:54.04,Default,,0000,0000,0000,,It's been a great pleasure to be \Npart of this faculty this semester Dialogue: 0,0:00:54.05,0:00:56.22,Default,,0000,0000,0000,,and especially to spend time Dialogue: 0,0:00:56.22,0:00:59.02,Default,,0000,0000,0000,,with the wonderful graduate and \Nundergraduate students Dialogue: 0,0:00:59.02,0:01:01.67,Default,,0000,0000,0000,,that attend here at Villanova. Dialogue: 0,0:01:02.92,0:01:08.98,Default,,0000,0000,0000,,So I think it's, no doubt,\Nit's something of a cliche Dialogue: 0,0:01:08.98,0:01:13.43,Default,,0000,0000,0000,,for visitors to begin by making reference\Nto our close proximity Dialogue: 0,0:01:13.43,0:01:16.63,Default,,0000,0000,0000,,to the birthplace of the US. Dialogue: 0,0:01:16.63,0:01:19.52,Default,,0000,0000,0000,,And far be it from me \Nto break with tradition. Dialogue: 0,0:01:20.29,0:01:25.15,Default,,0000,0000,0000,,So let me begin by posing the question: \NIf Benjamin Franklin we're here today, Dialogue: 0,0:01:25.15,0:01:29.52,Default,,0000,0000,0000,,what do you think he would make of the\Npossibility of Donald Trump as president? Dialogue: 0,0:01:29.90,0:01:31.36,Default,,0000,0000,0000,,(laughter Dialogue: 0,0:01:31.36,0:01:34.69,Default,,0000,0000,0000,,Or to put it more generally, what would \Nthe founders of the American Republic Dialogue: 0,0:01:34.69,0:01:39.27,Default,,0000,0000,0000,,have to say about the State of\Nthe Union in the 21st century? Dialogue: 0,0:01:39.48,0:01:44.41,Default,,0000,0000,0000,,Now, I hasten to add that when I speak \Nof the Founders, I want to set aside Dialogue: 0,0:01:44.41,0:01:47.55,Default,,0000,0000,0000,,all that racism sexism \Nall the other awful isms Dialogue: 0,0:01:47.55,0:01:52.04,Default,,0000,0000,0000,,that were part and parcel of their times. Dialogue: 0,0:01:52.04,0:01:55.98,Default,,0000,0000,0000,,I just want to consider them \Nas embodiments of the ideals Dialogue: 0,0:01:55.98,0:01:58.20,Default,,0000,0000,0000,,that they set forth in their writings. Dialogue: 0,0:01:58.20,0:02:02.00,Default,,0000,0000,0000,,And you can say I'm being a romantic \Nbut this is my thought experiment Dialogue: 0,0:02:02.00,0:02:07.33,Default,,0000,0000,0000,,so you'll have to bear with me, and so \NI ask you to imagine what these champions Dialogue: 0,0:02:07.33,0:02:12.48,Default,,0000,0000,0000,,of reason and rationality, freedom \Nand equality, justice and democracy Dialogue: 0,0:02:12.48,0:02:15.78,Default,,0000,0000,0000,,would make of contemporary \NAmerican culture? Dialogue: 0,0:02:15.78,0:02:18.27,Default,,0000,0000,0000,,What would they make of a culture \Nthat's been shaped Dialogue: 0,0:02:18.27,0:02:23.14,Default,,0000,0000,0000,,by instantaneous communication, \Nthat's dominated by the video image, Dialogue: 0,0:02:23.14,0:02:28.01,Default,,0000,0000,0000,,transformed by the internet social media \Nand mobile devices? Dialogue: 0,0:02:28.01,0:02:31.32,Default,,0000,0000,0000,,What would they make of the ways \Nin which public discourse Dialogue: 0,0:02:31.32,0:02:36.21,Default,,0000,0000,0000,,has been altered and influenced \Nby our electronic communications? Dialogue: 0,0:02:36.66,0:02:40.03,Default,,0000,0000,0000,,Well, let me suggest to you that some of\Nthe words that might come to mind Dialogue: 0,0:02:40.04,0:02:47.10,Default,,0000,0000,0000,,might be: disturbed, disappointed, \Nmaybe even disgusted. Dialogue: 0,0:02:47.10,0:02:48.67,Default,,0000,0000,0000,,And don't get me wrong: Dialogue: 0,0:02:48.67,0:02:52.21,Default,,0000,0000,0000,,I do think they'd be duly impressed by all\Nthe progress that we've made Dialogue: 0,0:02:52.21,0:02:56.32,Default,,0000,0000,0000,,in science and technology \Nover the past 230 years. Dialogue: 0,0:02:56.32,0:03:01.45,Default,,0000,0000,0000,,I also think they'd recognize the progress\Nwe've made regarding human rights Dialogue: 0,0:03:01.46,0:03:03.64,Default,,0000,0000,0000,,over the past two centuries, Dialogue: 0,0:03:03.64,0:03:06.24,Default,,0000,0000,0000,,but I do believe that \Nour founders would express Dialogue: 0,0:03:06.24,0:03:09.66,Default,,0000,0000,0000,,grave and profound concern \Nabout our future Dialogue: 0,0:03:09.66,0:03:14.67,Default,,0000,0000,0000,,When Benjamin Franklin uttered the ominous\Nreply regarding the kind of government Dialogue: 0,0:03:14.67,0:03:18.91,Default,,0000,0000,0000,,they had created "A republic, if you can\Nkeep it," Dialogue: 0,0:03:19.32,0:03:25.15,Default,,0000,0000,0000,,The danger he foresaw was a return to\Nsome form of authoritarian government Dialogue: 0,0:03:26.02,0:03:30.67,Default,,0000,0000,0000,,but what George Orwell depicted \Nin his novel 1984, Dialogue: 0,0:03:30.67,0:03:34.33,Default,,0000,0000,0000,,that would have been more extreme than \Nanything that Franklin had known Dialogue: 0,0:03:34.34,0:03:40.09,Default,,0000,0000,0000,,but he would easily understood the basic \Npremise of coercion oppression and fear Dialogue: 0,0:03:40.10,0:03:43.55,Default,,0000,0000,0000,,under which totalitarian regimes operate.\N//// Dialogue: 0,0:03:43.55,0:03:48.58,Default,,0000,0000,0000,,what franklin never imagined in\Nhis wildest dreams that the reports that Dialogue: 0,0:03:48.58,0:03:51.01,Default,,0000,0000,0000,,wrote the Republic might be lost Dialogue: 0,0:03:51.01,0:03:57.20,Default,,0000,0000,0000,,not by force of arms but by fulfillment\Nof our desire to have fun and he Dialogue: 0,0:03:57.20,0:04:02.28,Default,,0000,0000,0000,,therefore would have been baffled by the\Nkind of dystopia depicted in Aldous Dialogue: 0,0:04:02.28,0:04:07.69,Default,,0000,0000,0000,,Huxley Aldous Huxley in his novel brave\Nnew world but I believe that he would Dialogue: 0,0:04:07.69,0:04:13.44,Default,,0000,0000,0000,,agree that Huxley was more prophetic the\NNorwell a point that Neil Postman Dialogue: 0,0:04:13.44,0:04:18.99,Default,,0000,0000,0000,,observed in his best-known book amusing\Nourselves to death so let me quote to Dialogue: 0,0:04:18.99,0:04:24.25,Default,,0000,0000,0000,,you now from the opening of that book\Npostman wrote Dialogue: 0,0:04:24.25,0:04:29.16,Default,,0000,0000,0000,,what orwell feared was though where\Nthose who would ban books what Huxley Dialogue: 0,0:04:29.16,0:04:32.88,Default,,0000,0000,0000,,feared was that there would be no reason\Nto ban a book for there would be no one Dialogue: 0,0:04:32.88,0:04:38.89,Default,,0000,0000,0000,,wanted to read one or welfare those who\Nwould deprive us of information Dialogue: 0,0:04:38.89,0:04:42.65,Default,,0000,0000,0000,,Huxley feared those who would give us so\Nmuch that we would be reduced to Dialogue: 0,0:04:42.65,0:04:49.09,Default,,0000,0000,0000,,passivity and egoism orwell feared that\Nthe truth would be concealed from us Dialogue: 0,0:04:49.09,0:04:55.09,Default,,0000,0000,0000,,oxley fear the truth would be drowned in\Na sea of irrelevance orwell feared we Dialogue: 0,0:04:55.09,0:05:01.00,Default,,0000,0000,0000,,would become a captive culture oxley\Nfeared we would become a trivial culture Dialogue: 0,0:05:01.00,0:05:07.20,Default,,0000,0000,0000,,preoccupied with some equivalent of the\NFeelies the orgy porgy and the Dialogue: 0,0:05:07.20,0:05:14.34,Default,,0000,0000,0000,,centripetal bubble puppy as Huxley\Nremarks in brave new world revisited the Dialogue: 0,0:05:14.34,0:05:20.43,Default,,0000,0000,0000,,civil libertarians and rationalists\Nfailed to take into account man's almost Dialogue: 0,0:05:20.43,0:05:28.48,Default,,0000,0000,0000,,infinite appetite for distractions in\N1984 Huxley added people are controlled Dialogue: 0,0:05:28.48,0:05:33.47,Default,,0000,0000,0000,,by inflicting pain and brave new world\Nthey are controlled by inflicting Dialogue: 0,0:05:33.47,0:05:40.87,Default,,0000,0000,0000,,pleasure in short orwell feared that\Nwhat we hate will ruin us Huxley feared Dialogue: 0,0:05:40.87,0:05:48.06,Default,,0000,0000,0000,,that what we love will ruin us now as\Nyou may have noticed the title of my Dialogue: 0,0:05:48.06,0:05:53.81,Default,,0000,0000,0000,,talk fatal amusements is a tribute to\Nthe book that post published thirty Dialogue: 0,0:05:53.81,0:05:58.61,Default,,0000,0000,0000,,years ago and in my thought experiment\NI'd like to think that Franklin Dialogue: 0,0:05:58.61,0:06:02.71,Default,,0000,0000,0000,,Jefferson and company would find a\Nglimmer of hope and postman's Dialogue: 0,0:06:02.71,0:06:09.39,Default,,0000,0000,0000,,explanation of how public discourse is\Nshaped by our media of communication and Dialogue: 0,0:06:09.39,0:06:14.11,Default,,0000,0000,0000,,since this is my thought experiment I'd\Nalso like to imagine that they gain some Dialogue: 0,0:06:14.11,0:06:19.16,Default,,0000,0000,0000,,additional encouragement from the\Nfootnote and follow-up to post mean that Dialogue: 0,0:06:19.16,0:06:24.15,Default,,0000,0000,0000,,I published last year a book entitled\Namazing ourselves to death in the old Dialogue: 0,0:06:24.15,0:06:28.49,Default,,0000,0000,0000,,postman's brave new world revisited I\Nwant to believe that Dialogue: 0,0:06:28.49,0:06:32.51,Default,,0000,0000,0000,,and in all fairness to benjamin Franklin\Nhe certainly would have been familiar Dialogue: 0,0:06:32.51,0:06:38.80,Default,,0000,0000,0000,,with the old saying Nero fiddled while\NRome burned which is a popular metaphor Dialogue: 0,0:06:38.80,0:06:44.39,Default,,0000,0000,0000,,for irresponsible and foolish action in\Nthe face of serious events fiddling Dialogue: 0,0:06:44.39,0:06:49.15,Default,,0000,0000,0000,,while Rome burns has been used in\Nparticular to refer to inaction on the Dialogue: 0,0:06:49.15,0:06:54.28,Default,,0000,0000,0000,,part of political leaders in the face of\Na crisis but as citizens in a democracy Dialogue: 0,0:06:54.28,0:07:00.21,Default,,0000,0000,0000,,responsible for governing ourselves\Nthere are no solo acts when it comes to Dialogue: 0,0:07:00.21,0:07:06.32,Default,,0000,0000,0000,,fiddling around we're all playing in the\Nband fiddling while Rome burns might Dialogue: 0,0:07:06.32,0:07:11.12,Default,,0000,0000,0000,,well have been an alternative title for\Namusing ourselves to death which postman Dialogue: 0,0:07:11.12,0:07:18.45,Default,,0000,0000,0000,,wrote not in puritanical condemnation of\Nall pastimes and leisure pursuits nor is Dialogue: 0,0:07:18.45,0:07:22.80,Default,,0000,0000,0000,,an elitist screed promoting the poor\Ntaste of youth today or the loss of Dialogue: 0,0:07:22.80,0:07:28.04,Default,,0000,0000,0000,,manners or moral standards the problem\Nthat post man identified is not that we Dialogue: 0,0:07:28.04,0:07:32.66,Default,,0000,0000,0000,,seek pleasure or like to have fun or\Namusements are part of what make us Dialogue: 0,0:07:32.66,0:07:33.87,Default,,0000,0000,0000,,human Dialogue: 0,0:07:33.87,0:07:39.84,Default,,0000,0000,0000,,the problem instead is one of context in\Nthe context of a city on fire Dialogue: 0,0:07:39.84,0:07:46.03,Default,,0000,0000,0000,,we ought to expect to serious response\Nfrom our leaders not a musical one in Dialogue: 0,0:07:46.03,0:07:51.22,Default,,0000,0000,0000,,the context of certain activities such\Nas a courtroom trial religious ceremony Dialogue: 0,0:07:51.22,0:07:56.55,Default,,0000,0000,0000,,or classroom we ought to expect a\Ncertain measure of decorum and behavior Dialogue: 0,0:07:56.55,0:08:02.20,Default,,0000,0000,0000,,appropriate to such situations at the\Nvery least to prevent their destruction Dialogue: 0,0:08:02.20,0:08:06.71,Default,,0000,0000,0000,,and in the context of the vital matters\Nthat must be dealt with within a Dialogue: 0,0:08:06.71,0:08:12.63,Default,,0000,0000,0000,,democratic society we ought to expect\Nsome serious discussion and debate as a Dialogue: 0,0:08:12.63,0:08:15.15,Default,,0000,0000,0000,,basis for making decisions Dialogue: 0,0:08:15.15,0:08:20.23,Default,,0000,0000,0000,,understanding context is at the core of\Npostman's message and understanding Dialogue: 0,0:08:20.23,0:08:26.23,Default,,0000,0000,0000,,eloquently expressed in ecclesiastes to\Neverything there is a season and a time Dialogue: 0,0:08:26.23,0:08:32.22,Default,,0000,0000,0000,,to every purpose under heaven postman's\Nargument and is that there's a time for Dialogue: 0,0:08:32.22,0:08:37.52,Default,,0000,0000,0000,,amusement and it's time to be serious\Nand as our media and technology of Dialogue: 0,0:08:37.52,0:08:42.02,Default,,0000,0000,0000,,expanded our ability to amuse ourselves\Nwe've lost the ability Dialogue: 0,0:08:42.02,0:08:46.77,Default,,0000,0000,0000,,to distinguish between the two and this\Nblurs the boundaries in favor of Dialogue: 0,0:08:46.77,0:08:51.60,Default,,0000,0000,0000,,amusement as a consequence we find\Nourselves suffering from too much of a Dialogue: 0,0:08:51.60,0:08:57.40,Default,,0000,0000,0000,,good thing we know quite well that too\Nmuch of the food that nourishes us leads Dialogue: 0,0:08:57.40,0:09:03.12,Default,,0000,0000,0000,,to obesity that too much of the exercise\Nthat strengthens the body can cause it Dialogue: 0,0:09:03.12,0:09:08.01,Default,,0000,0000,0000,,damaged that too much of a dose of\Nmedicine that cures disease can be Dialogue: 0,0:09:08.01,0:09:09.24,Default,,0000,0000,0000,,deadly Dialogue: 0,0:09:09.24,0:09:14.82,Default,,0000,0000,0000,,the primary value for any ecological\Nsystem is balanced and post man Dialogue: 0,0:09:14.82,0:09:20.18,Default,,0000,0000,0000,,identified late twentieth-century\NAmerican culture as dangerously out of Dialogue: 0,0:09:20.18,0:09:24.86,Default,,0000,0000,0000,,balance his reference to death in the\Nbook's title amusing ourselves to death Dialogue: 0,0:09:24.86,0:09:31.17,Default,,0000,0000,0000,,was no mere hyperbole but an indication\Nthat our loss of balance had called into Dialogue: 0,0:09:31.17,0:09:36.49,Default,,0000,0000,0000,,question the very survival of our\Nculture of liberal democracy and even of Dialogue: 0,0:09:36.49,0:09:42.32,Default,,0000,0000,0000,,humanity as a species so whether the\Ntune we imagine Nero playing was a Dialogue: 0,0:09:42.32,0:09:44.64,Default,,0000,0000,0000,,raucous fire on the mountain Dialogue: 0,0:09:44.64,0:09:51.22,Default,,0000,0000,0000,,rendition of hearts and flowers in the\Nface of such nihilistic soundtracks we Dialogue: 0,0:09:51.22,0:09:57.02,Default,,0000,0000,0000,,might invoke an altogether different\Nmore hopeful musical that of Fiddler on Dialogue: 0,0:09:57.02,0:10:02.56,Default,,0000,0000,0000,,the Roof Inn at musical texture the main\Ncharacter says of himself and his fellow Dialogue: 0,0:10:02.56,0:10:07.62,Default,,0000,0000,0000,,villagers that every one of us is a\Nfiddler on the roof trying to scratch Dialogue: 0,0:10:07.62,0:10:13.10,Default,,0000,0000,0000,,out a pleasant simple tune without\Nbreaking his neck and while he goes on Dialogue: 0,0:10:13.10,0:10:18.05,Default,,0000,0000,0000,,to sing about tradition the theme of the\Nplay is the need to cope with change Dialogue: 0,0:10:18.05,0:10:24.12,Default,,0000,0000,0000,,with modernization in the face of events\Nthat would have otherwise been entirely Dialogue: 0,0:10:24.12,0:10:29.49,Default,,0000,0000,0000,,demoralizing disorienting and\Ndestabilizing tradition served as a Dialogue: 0,0:10:29.49,0:10:32.37,Default,,0000,0000,0000,,much-needed counterweight again Dialogue: 0,0:10:32.37,0:10:37.37,Default,,0000,0000,0000,,context is essential under other\Nconditions and unchecked emphasis on Dialogue: 0,0:10:37.37,0:10:42.56,Default,,0000,0000,0000,,tradition might lead to a rigid\Ninflexible culture unable to adapt to Dialogue: 0,0:10:42.56,0:10:49.24,Default,,0000,0000,0000,,changing circumstances so context and\Nbalance or two fundamental elements of Dialogue: 0,0:10:49.24,0:10:54.13,Default,,0000,0000,0000,,an ecological approach to understanding\Nmedia which is to say that they are Dialogue: 0,0:10:54.13,0:10:55.41,Default,,0000,0000,0000,,fundamental Dialogue: 0,0:10:55.41,0:11:01.99,Default,,0000,0000,0000,,to the field of media ecology a postman\Nintroduced the phrase media ecology back Dialogue: 0,0:11:01.99,0:11:08.88,Default,,0000,0000,0000,,in 1968 defining it as the study of\Nmedia as environments and noting that he Dialogue: 0,0:11:08.88,0:11:12.97,Default,,0000,0000,0000,,was not inventing the field that it was\Nalready in existence and that he was Dialogue: 0,0:11:12.97,0:11:18.27,Default,,0000,0000,0000,,just naming it and to this side at that\Nthe best known most frequently cited Dialogue: 0,0:11:18.27,0:11:23.82,Default,,0000,0000,0000,,media ecology scholar would be Marshall\NMcLuhan and its famous maximum the Dialogue: 0,0:11:23.82,0:11:28.82,Default,,0000,0000,0000,,medium is the message can be considered\Nthe first axiom or rather the first Dialogue: 0,0:11:28.82,0:11:34.17,Default,,0000,0000,0000,,aphorism of our field to put it\Nsuccinctly the medium is the message Dialogue: 0,0:11:34.17,0:11:40.90,Default,,0000,0000,0000,,asks us to pay attention to how we do\Nthings because the way that we do things Dialogue: 0,0:11:40.90,0:11:46.28,Default,,0000,0000,0000,,as much to do with what we end up doing\Nand with the results of our actions and Dialogue: 0,0:11:46.28,0:11:51.71,Default,,0000,0000,0000,,with who we are and who we become idea\Nhas been expressed in many different Dialogue: 0,0:11:51.71,0:11:59.14,Default,,0000,0000,0000,,ways winston churchill said we shape our\Nbuildings there after they shape us and Dialogue: 0,0:11:59.14,0:12:04.82,Default,,0000,0000,0000,,the Koolance associate John culkin\Nexpanded that as we shape our tools and Dialogue: 0,0:12:04.82,0:12:10.28,Default,,0000,0000,0000,,thereafter they shape us back in the\Nnineteenth century Henry David Thoreau Dialogue: 0,0:12:10.28,0:12:17.17,Default,,0000,0000,0000,,remarked we do not ride on the rail\Nwrote it rides upon us and Mark Twain Dialogue: 0,0:12:17.17,0:12:20.26,Default,,0000,0000,0000,,quipped that when you have a hammer in\Nyour hand everything else looks like it Dialogue: 0,0:12:20.26,0:12:26.50,Default,,0000,0000,0000,,now you know my mother was fond of\Nsaying how you make your bad so you Dialogue: 0,0:12:26.50,0:12:32.86,Default,,0000,0000,0000,,shall sleep which has its origins as a\N15th century French proper course the Dialogue: 0,0:12:32.86,0:12:38.28,Default,,0000,0000,0000,,English version is you made your bed go\Nsleep on it which is more go sleep in it Dialogue: 0,0:12:38.28,0:12:45.02,Default,,0000,0000,0000,,which is more judgmental s media logical\Nbut also in the 15th century the English Dialogue: 0,0:12:45.02,0:12:50.31,Default,,0000,0000,0000,,rider and pioneering printer William\NCaxton published a retailing of Aesop's Dialogue: 0,0:12:50.31,0:12:55.45,Default,,0000,0000,0000,,fables that had the first English\Nversion of the same ask a silly question Dialogue: 0,0:12:55.45,0:13:00.92,Default,,0000,0000,0000,,get a silly answer and it's a\Nfundamental idea and media ecology that Dialogue: 0,0:13:00.92,0:13:06.76,Default,,0000,0000,0000,,the kinds of questions we ask have quite\Na lot to do with the kinds of answers Dialogue: 0,0:13:06.76,0:13:07.90,Default,,0000,0000,0000,,that we obtain Dialogue: 0,0:13:07.90,0:13:11.97,Default,,0000,0000,0000,,pain but you can find this idea in the\NBible as well in the New Testament Dialogue: 0,0:13:11.97,0:13:18.21,Default,,0000,0000,0000,,Gospel of Matthew Jesus declares all\Nthat live by the sword shall die by the Dialogue: 0,0:13:18.21,0:13:23.78,Default,,0000,0000,0000,,sword and in the hundred fifteen psalm\Nof David there's a passage about the Dialogue: 0,0:13:23.78,0:13:29.64,Default,,0000,0000,0000,,worship of idols that concludes they\Nthat make them she'll be like onto them Dialogue: 0,0:13:29.64,0:13:36.79,Default,,0000,0000,0000,,yay everyone that trusteth in while the\Nbasic idea is an ancient 11 of the Dialogue: 0,0:13:36.79,0:13:42.06,Default,,0000,0000,0000,,direct sources of inspiration from the\NCoons famous saying came from the Dialogue: 0,0:13:42.06,0:13:48.08,Default,,0000,0000,0000,,anthropologist Ashley Montegut who wrote\Nthat and I quote in teaching it is the Dialogue: 0,0:13:48.08,0:13:53.28,Default,,0000,0000,0000,,method and not the content that is the\Nmessage and not Montacute went on to Dialogue: 0,0:13:53.28,0:13:57.93,Default,,0000,0000,0000,,declare that the quote that education\Nquote does not depend upon the Dialogue: 0,0:13:57.93,0:14:02.49,Default,,0000,0000,0000,,transmission of knowledge but upon the\Nmanner in which the knowledge is Dialogue: 0,0:14:02.49,0:14:08.60,Default,,0000,0000,0000,,transmitted by the teacher so from the\Nmedia ecology perspective a teacher's a Dialogue: 0,0:14:08.60,0:14:12.97,Default,,0000,0000,0000,,type of medium and the student is the\Nmessage or to put it another way the Dialogue: 0,0:14:12.97,0:14:18.94,Default,,0000,0000,0000,,relationship between teacher and student\Nis the medium relationships are media Dialogue: 0,0:14:18.94,0:14:23.91,Default,,0000,0000,0000,,and the teacher-student relationship is\Nthe most important medium of education Dialogue: 0,0:14:23.91,0:14:29.84,Default,,0000,0000,0000,,of all at this point let me acknowledge\Nthem trying to provide a brief Dialogue: 0,0:14:29.84,0:14:34.06,Default,,0000,0000,0000,,explanation of the field of media\Necology but I've already exceeded the Dialogue: 0,0:14:34.06,0:14:40.07,Default,,0000,0000,0000,,time limit and given for what's come to\Nbe known as an elevator speech is also Dialogue: 0,0:14:40.07,0:14:45.10,Default,,0000,0000,0000,,known as an elevator pitch the concept\Nis based on the way in which in elevator Dialogue: 0,0:14:45.10,0:14:49.74,Default,,0000,0000,0000,,ride shapes our relationships and\Ndiscourse given the fact that it's Dialogue: 0,0:14:49.74,0:14:53.94,Default,,0000,0000,0000,,characterized by a captive audience a\Nrelatively intimate space in the Dialogue: 0,0:14:53.94,0:14:58.99,Default,,0000,0000,0000,,relatively brief duration we might\Ncontrasted then to the ways in which our Dialogue: 0,0:14:58.99,0:15:04.28,Default,,0000,0000,0000,,relationships and forms of discourse are\Ninfluenced by the characteristics of a Dialogue: 0,0:15:04.28,0:15:09.66,Default,,0000,0000,0000,,classroom or a living room or a bar room\Nwe might also note how all of these Dialogue: 0,0:15:09.66,0:15:14.84,Default,,0000,0000,0000,,instances differ from the relationships\Nwe enter into and the forms of discourse Dialogue: 0,0:15:14.84,0:15:20.07,Default,,0000,0000,0000,,we encounter when we read a book or go\Nto the movies or you Dialogue: 0,0:15:20.07,0:15:25.11,Default,,0000,0000,0000,,use social media as you probably have\Nnoticed I'm using a much broader Dialogue: 0,0:15:25.11,0:15:31.37,Default,,0000,0000,0000,,definition of the terms media and medium\Nand scholars in other fields use it Dialogue: 0,0:15:31.37,0:15:36.64,Default,,0000,0000,0000,,incorporates all of the ways in which we\Ncommunicate that means and methods we Dialogue: 0,0:15:36.64,0:15:41.55,Default,,0000,0000,0000,,use the many modes and codes of\Ncommunication available to us the Dialogue: 0,0:15:41.55,0:15:47.94,Default,,0000,0000,0000,,situations and spaces the contacts and\Nrelationships all of the ways in which Dialogue: 0,0:15:47.94,0:15:53.78,Default,,0000,0000,0000,,we mediate between each other and with\Nour environment and this includes all Dialogue: 0,0:15:53.78,0:16:00.19,Default,,0000,0000,0000,,manner of technology and technique not\Njust those associated with communication Dialogue: 0,0:16:00.19,0:16:06.22,Default,,0000,0000,0000,,but communication is a particular focus\Nbecause it's central to the human Dialogue: 0,0:16:06.22,0:16:07.55,Default,,0000,0000,0000,,condition Dialogue: 0,0:16:07.55,0:16:11.32,Default,,0000,0000,0000,,language and simple uses what\Ndistinguishes us from other species Dialogue: 0,0:16:11.32,0:16:16.75,Default,,0000,0000,0000,,giving us what Alfred Krzyzewski\Nreferred to as the capacity for time Dialogue: 0,0:16:16.75,0:16:20.96,Default,,0000,0000,0000,,finding for preserving knowledge\Ntransmitting it to future generations Dialogue: 0,0:16:20.96,0:16:27.74,Default,,0000,0000,0000,,and evaluating what we know in order to\Nmake progress so media ecology Dialogue: 0,0:16:27.74,0:16:32.53,Default,,0000,0000,0000,,scholarship's are often concerned with\Nthe differences that distinguish one Dialogue: 0,0:16:32.53,0:16:37.06,Default,,0000,0000,0000,,medium or form of communication from\Nanother which in turn means that Dialogue: 0,0:16:37.06,0:16:41.80,Default,,0000,0000,0000,,different media affect us in different\Nways as the influence and shape the way Dialogue: 0,0:16:41.80,0:16:48.66,Default,,0000,0000,0000,,that we think he'll act use our senses\Norganize ourselves collectively and Dialogue: 0,0:16:48.66,0:16:53.71,Default,,0000,0000,0000,,create and maintain cultural\Ncontinuities this means that the Dialogue: 0,0:16:53.71,0:16:58.98,Default,,0000,0000,0000,,introduction of a new medium can have\Nprofound effects on individuals and Dialogue: 0,0:16:58.98,0:17:05.52,Default,,0000,0000,0000,,societies and that's because media\Nconstitute environments that shape and Dialogue: 0,0:17:05.52,0:17:10.24,Default,,0000,0000,0000,,influence us in the same way that\Nbiological and geological environments Dialogue: 0,0:17:10.24,0:17:17.92,Default,,0000,0000,0000,,shape and influence organisms and\Nspecies it follows that media ecology is Dialogue: 0,0:17:17.92,0:17:22.14,Default,,0000,0000,0000,,concerned with the process of change\Nwhen you introduce a change into an Dialogue: 0,0:17:22.14,0:17:28.44,Default,,0000,0000,0000,,interdependent system its effects can\Ngive rise to secondary effects and those Dialogue: 0,0:17:28.44,0:17:33.18,Default,,0000,0000,0000,,two church sure you effects and so on\Nthrough many generations of interactive Dialogue: 0,0:17:33.18,0:17:37.93,Default,,0000,0000,0000,,facts that's why we understand that the\Nintroduction of a new medium has an Dialogue: 0,0:17:37.93,0:17:43.70,Default,,0000,0000,0000,,ecological effect not simply added to\Nthe old system plus the new medium but Dialogue: 0,0:17:43.70,0:17:48.90,Default,,0000,0000,0000,,transformative resulting in a change to\Nthe entire system throughout the entire Dialogue: 0,0:17:48.90,0:17:54.24,Default,,0000,0000,0000,,system and because of the complexity of\Necological strange we should understand Dialogue: 0,0:17:54.24,0:17:59.02,Default,,0000,0000,0000,,that some of the effects will be\Nunanticipated on an unpredictable that Dialogue: 0,0:17:59.02,0:18:03.55,Default,,0000,0000,0000,,we'll never know for certain all of the\Nconsequences of any given innovation Dialogue: 0,0:18:03.55,0:18:07.80,Default,,0000,0000,0000,,this means there'll always be negative\Neffects that accompanied the positive Dialogue: 0,0:18:07.80,0:18:13.96,Default,,0000,0000,0000,,effects that every benefit will come\Nwith a cost and it may well be that the Dialogue: 0,0:18:13.96,0:18:19.16,Default,,0000,0000,0000,,benefit is worth the cost but does it\Nreally make sense to buy into an Dialogue: 0,0:18:19.16,0:18:25.39,Default,,0000,0000,0000,,innovation without first looking at the\Nprice tag the old sales slogan buy now Dialogue: 0,0:18:25.39,0:18:31.03,Default,,0000,0000,0000,,pay later pretty much sum saw our\Ncontemporary approach to technology and Dialogue: 0,0:18:31.03,0:18:35.77,Default,,0000,0000,0000,,much like buying on credit we never\Nreally know how much will pay for our Dialogue: 0,0:18:35.77,0:18:38.67,Default,,0000,0000,0000,,purchases in the end Dialogue: 0,0:18:38.67,0:18:43.64,Default,,0000,0000,0000,,given the concern with change media\Necology provides us with the way to Dialogue: 0,0:18:43.64,0:18:45.95,Default,,0000,0000,0000,,understand human history Dialogue: 0,0:18:45.95,0:18:50.92,Default,,0000,0000,0000,,simply put language and speech are basic\Nto the human condition Dialogue: 0,0:18:50.92,0:18:56.67,Default,,0000,0000,0000,,systems of notation and especially\Nwriting systems are intimately connected Dialogue: 0,0:18:56.67,0:19:01.90,Default,,0000,0000,0000,,to the transition from tribal societies\Nto more complex forms of social Dialogue: 0,0:19:01.90,0:19:09.69,Default,,0000,0000,0000,,organization cities kingdoms and empires\Nalphabetic writing and particulars what Dialogue: 0,0:19:09.69,0:19:14.74,Default,,0000,0000,0000,,gives Western culture what gave Western\Nculture its distinctive characteristics Dialogue: 0,0:19:14.74,0:19:20.91,Default,,0000,0000,0000,,the invention of the printing press with\Nmovable type is closely associated with Dialogue: 0,0:19:20.91,0:19:26.60,Default,,0000,0000,0000,,the shift from the medieval to the\Nmodern era in Europe and the electronic Dialogue: 0,0:19:26.60,0:19:33.18,Default,,0000,0000,0000,,media brought the modern era to a close\Nmoving us into a new era some refer to Dialogue: 0,0:19:33.18,0:19:38.77,Default,,0000,0000,0000,,as postmodern of course the spells the\Nend not only of modernity but of almost Dialogue: 0,0:19:38.77,0:19:44.86,Default,,0000,0000,0000,,4,000 years of alphabetic culture and\Nthat's why mcluhan once pointed out Dialogue: 0,0:19:44.86,0:19:46.42,Default,,0000,0000,0000,,pointed to a TV set Dialogue: 0,0:19:46.42,0:19:52.37,Default,,0000,0000,0000,,and he said the following this is from\None of his biographies quoting do you Dialogue: 0,0:19:52.37,0:19:57.80,Default,,0000,0000,0000,,really want to know what I think that\Nthing if you want to save one shred of Dialogue: 0,0:19:57.80,0:20:02.97,Default,,0000,0000,0000,,her breakup greco-roman Medieval\NRenaissance enlightenment modern Western Dialogue: 0,0:20:02.97,0:20:11.09,Default,,0000,0000,0000,,civilization you'd better get an ax and\Nsmash all the sex is being a bit extreme Dialogue: 0,0:20:11.09,0:20:17.11,Default,,0000,0000,0000,,you might say hi and even postman who\Nwas often labeled and died would agree Dialogue: 0,0:20:17.11,0:20:22.23,Default,,0000,0000,0000,,but the important point is that all the\Nbenefits that we've gained from our Dialogue: 0,0:20:22.23,0:20:27.06,Default,,0000,0000,0000,,electronic media come with the cost we\Nneed to know what the cost has been and Dialogue: 0,0:20:27.06,0:20:32.34,Default,,0000,0000,0000,,what it yet might be so we can start by\Nnoting that the first form of alphabetic Dialogue: 0,0:20:32.34,0:20:38.59,Default,,0000,0000,0000,,writing the Semitic alpha put it as used\Nby the ancient Israelites went along Dialogue: 0,0:20:38.59,0:20:43.73,Default,,0000,0000,0000,,with the introduction of monotheism and\Nreligion based on a sacred texts with Dialogue: 0,0:20:43.73,0:20:49.02,Default,,0000,0000,0000,,the first historical narrative in the\Nfirst system of codified law and what Dialogue: 0,0:20:49.02,0:20:53.29,Default,,0000,0000,0000,,went with it was a generalized\Nconception of justice and human rights Dialogue: 0,0:20:53.29,0:20:58.42,Default,,0000,0000,0000,,and this was followed by the Greek\Nalphabet which made possible rhetoric Dialogue: 0,0:20:58.42,0:21:04.46,Default,,0000,0000,0000,,and philosophy theater and theoretical\Nscience the first monetary system in the Dialogue: 0,0:21:04.46,0:21:10.40,Default,,0000,0000,0000,,first form of democratic government the\Nshift from a reality to literacy vastly Dialogue: 0,0:21:10.40,0:21:15.86,Default,,0000,0000,0000,,increased our capacity for time binding\Nopening the door to significant progress Dialogue: 0,0:21:15.86,0:21:22.98,Default,,0000,0000,0000,,in all aspects of human life now the\Nprinting press amplified the impact of Dialogue: 0,0:21:22.98,0:21:28.17,Default,,0000,0000,0000,,the written word well introd introducing\Nnew effects of its own so given the fact Dialogue: 0,0:21:28.17,0:21:33.15,Default,,0000,0000,0000,,that Villanova is an Augustinian\NUniversity you no doubt are thoroughly Dialogue: 0,0:21:33.15,0:21:40.17,Default,,0000,0000,0000,,familiar with the confessions and what\Naugustine says about the reading habits Dialogue: 0,0:21:40.17,0:21:45.53,Default,,0000,0000,0000,,of British Bishop Ambrose but just in\Ncase you slipped slipped your mind let Dialogue: 0,0:21:45.53,0:21:54.01,Default,,0000,0000,0000,,me remind you quote from it when he was\Nreading his I glided over the pages and Dialogue: 0,0:21:54.01,0:21:58.64,Default,,0000,0000,0000,,his heart searched out the sense but his\Nvoice Dialogue: 0,0:21:58.64,0:22:05.61,Default,,0000,0000,0000,,tongue where I rest we see the fact was\Nthat silent reading was greeted with Dialogue: 0,0:22:05.61,0:22:13.24,Default,,0000,0000,0000,,incredible astonishment and it's an\Nindication that reading out loud was all Dialogue: 0,0:22:13.24,0:22:18.36,Default,,0000,0000,0000,,that people knew about for the almost\Nentirely until the advent of the Dialogue: 0,0:22:18.36,0:22:25.47,Default,,0000,0000,0000,,printing is highly legible typefaces\Nwhich made the process of decoding taxed Dialogue: 0,0:22:25.47,0:22:30.56,Default,,0000,0000,0000,,easier and faster print media also\Namplified the written words biased Dialogue: 0,0:22:30.56,0:22:35.82,Default,,0000,0000,0000,,towards individualism and Privacy Act of\Nreading and writing especially when it's Dialogue: 0,0:22:35.82,0:22:42.26,Default,,0000,0000,0000,,silent requires a high degree of social\Nisolation as opposed to speaking and Dialogue: 0,0:22:42.26,0:22:48.00,Default,,0000,0000,0000,,listening which is a collective group\Ncentered activity printing increased Dialogue: 0,0:22:48.00,0:22:53.32,Default,,0000,0000,0000,,access to information dramatically\Nleading to a knowledge explosion as well Dialogue: 0,0:22:53.32,0:22:58.80,Default,,0000,0000,0000,,as increased specialization and\Nstandardization and easy access to the Dialogue: 0,0:22:58.80,0:23:04.72,Default,,0000,0000,0000,,accumulated knowledge of centuries past\Nfacilitated scholar ship it spyridon Dialogue: 0,0:23:04.72,0:23:09.22,Default,,0000,0000,0000,,research and it led to the rise of\Nmodern science and with it what became Dialogue: 0,0:23:09.22,0:23:14.16,Default,,0000,0000,0000,,known as the age of reason the\NEnlightenment and printing created a Dialogue: 0,0:23:14.16,0:23:20.01,Default,,0000,0000,0000,,reading public which constitutes the\Nbasis of democracy increased access to Dialogue: 0,0:23:20.01,0:23:24.63,Default,,0000,0000,0000,,political information made it hard to\Nargue that individuals don't know enough Dialogue: 0,0:23:24.63,0:23:29.67,Default,,0000,0000,0000,,to govern themselves so the breaking of\Nthe state's monopoly of knowledge Dialogue: 0,0:23:29.67,0:23:35.04,Default,,0000,0000,0000,,resulted in the democratic revolutions\Nof the modern era as Thomas Carlyle Road Dialogue: 0,0:23:35.04,0:23:41.46,Default,,0000,0000,0000,,in the nineteenth century he who first\Nshorten the labor of copyist spy device Dialogue: 0,0:23:41.46,0:23:48.06,Default,,0000,0000,0000,,of movable types was disbanding hired\Narmies and cashiering most kings and Dialogue: 0,0:23:48.06,0:23:54.78,Default,,0000,0000,0000,,senate's and creating a whole new\Ndemocratic world I wish I could do in Dialogue: 0,0:23:54.78,0:24:00.43,Default,,0000,0000,0000,,English accent is that's really what\Nthat requires but printing also fostered Dialogue: 0,0:24:00.43,0:24:07.06,Default,,0000,0000,0000,,it did foster centralized political\Neconomic and social control and the Dialogue: 0,0:24:07.06,0:24:09.17,Default,,0000,0000,0000,,building of colonial empires Dialogue: 0,0:24:09.17,0:24:13.08,Default,,0000,0000,0000,,it also made possible the Enlightenment\Nideals of political emancipation Dialogue: 0,0:24:13.08,0:24:19.39,Default,,0000,0000,0000,,self-determination equality before the\Nlaw along with a new emphasis on Dialogue: 0,0:24:19.39,0:24:26.59,Default,,0000,0000,0000,,individualism rationalism and scientific\Nmethod so out of the typographic media Dialogue: 0,0:24:26.59,0:24:30.82,Default,,0000,0000,0000,,environment come we came the\NEnlightenment and out of the Dialogue: 0,0:24:30.82,0:24:35.53,Default,,0000,0000,0000,,Enlightenment result we have resulted in\Nthe creation of the American republic Dialogue: 0,0:24:35.53,0:24:41.07,Default,,0000,0000,0000,,which is the first nation to be founded\Non the basis of a reason Dialogue: 0,0:24:41.07,0:24:47.96,Default,,0000,0000,0000,,logical argument has put forth in the\NDeclaration of Independence now the 18th Dialogue: 0,0:24:47.96,0:24:52.27,Default,,0000,0000,0000,,century media environment was one in\Nwhich the spoken and written word Dialogue: 0,0:24:52.27,0:24:56.41,Default,,0000,0000,0000,,achieved a fruitful but a delicate\Nbalance which is why they're given Dialogue: 0,0:24:56.41,0:25:02.05,Default,,0000,0000,0000,,special protection in the first\Namendment freedom of speech freedom of Dialogue: 0,0:25:02.05,0:25:07.32,Default,,0000,0000,0000,,the press so what happened to public\Ndiscourse over the past century and a Dialogue: 0,0:25:07.32,0:25:13.53,Default,,0000,0000,0000,,half but we could boil it down to three\Nfactors the first involves images from Dialogue: 0,0:25:13.53,0:25:17.88,Default,,0000,0000,0000,,the invention of photography to\Nsubsequent developments and graphics Dialogue: 0,0:25:17.88,0:25:26.10,Default,,0000,0000,0000,,film television and video we do take it\Ninto an image culture one in which Dialogue: 0,0:25:26.10,0:25:31.97,Default,,0000,0000,0000,,images have replaced and displaced words\Nas the philosopher Susanne Langer as Dialogue: 0,0:25:31.97,0:25:37.38,Default,,0000,0000,0000,,explained images do not make claims they\Ndon't make arguments they don't put Dialogue: 0,0:25:37.38,0:25:42.99,Default,,0000,0000,0000,,forth statements or propositions if I\Nsay that it's raining outside right now Dialogue: 0,0:25:42.99,0:25:48.59,Default,,0000,0000,0000,,you can look out there and determine\Nwhether that's true or false you can Dialogue: 0,0:25:48.59,0:25:54.70,Default,,0000,0000,0000,,gather the evidence and image if I show\Nan image though what is it it's a Dialogue: 0,0:25:54.70,0:26:00.95,Default,,0000,0000,0000,,concrete representation if I show you a\Npicture of a ring of rain out there it's Dialogue: 0,0:26:00.95,0:26:06.56,Default,,0000,0000,0000,,neither true nor false it can be used as\Nevidence but it makes no claim about Dialogue: 0,0:26:06.56,0:26:07.96,Default,,0000,0000,0000,,anything Dialogue: 0,0:26:07.96,0:26:12.43,Default,,0000,0000,0000,,a picture can be tampered with it can be\Nairbrushed photoshopped but it's not a Dialogue: 0,0:26:12.43,0:26:18.47,Default,,0000,0000,0000,,fake until it's attached to a statement\Nthe bias of the image as a symbolic form Dialogue: 0,0:26:18.47,0:26:21.81,Default,,0000,0000,0000,,favors gut feelings over rap Dialogue: 0,0:26:21.81,0:26:27.79,Default,,0000,0000,0000,,coherent organization of ideas it evokes\Nemotional reactions rather than rational Dialogue: 0,0:26:27.79,0:26:33.75,Default,,0000,0000,0000,,thought that's the first factor the\Nsecond is information and the problem is Dialogue: 0,0:26:33.75,0:26:39.22,Default,,0000,0000,0000,,that our capacity to transmit and store\Ninformation has continued to expand over Dialogue: 0,0:26:39.22,0:26:45.77,Default,,0000,0000,0000,,the past two centuries so that we find\Nourselves in a time of TMI too much Dialogue: 0,0:26:45.77,0:26:52.44,Default,,0000,0000,0000,,information otherwise known as\Ninformation overload media professionals Dialogue: 0,0:26:52.44,0:26:57.14,Default,,0000,0000,0000,,are well aware of the problem of cutting\Nthrough all the noise and clutter but Dialogue: 0,0:26:57.14,0:27:02.32,Default,,0000,0000,0000,,for audiences the problem is making\Nsense of so much stimuli evaluating the Dialogue: 0,0:27:02.32,0:27:08.36,Default,,0000,0000,0000,,messages determining what small amount\Nof them is really relevant to us and Dialogue: 0,0:27:08.36,0:27:14.76,Default,,0000,0000,0000,,what small amount of those are\Nactionable the third factor is immediacy Dialogue: 0,0:27:14.76,0:27:20.18,Default,,0000,0000,0000,,beginning with the Telegraph electricity\Nmade instantaneous transmission of Dialogue: 0,0:27:20.18,0:27:25.32,Default,,0000,0000,0000,,messages possible this contributes to\Ninformation overload and incoherence Dialogue: 0,0:27:25.32,0:27:29.94,Default,,0000,0000,0000,,there's no time to sort things out\Nespecially as the acceleration of Dialogue: 0,0:27:29.94,0:27:35.73,Default,,0000,0000,0000,,communication favors rapid turnover\Nagainst any type of contextualization Dialogue: 0,0:27:35.73,0:27:41.31,Default,,0000,0000,0000,,and speed gives us an abbreviated form\Nof discourse the sort we associate with Dialogue: 0,0:27:41.31,0:27:46.73,Default,,0000,0000,0000,,the telegram the newspaper headline the\Nadvertising slogan more recently the Dialogue: 0,0:27:46.73,0:27:52.77,Default,,0000,0000,0000,,text message status update in tweet\Ncontemporary critics such as Nicholas Dialogue: 0,0:27:52.77,0:27:56.82,Default,,0000,0000,0000,,Carr know that there's a significant\Namount of reading the takes place online Dialogue: 0,0:27:56.82,0:28:01.66,Default,,0000,0000,0000,,but it's not that deep reading\Nassociated with print culture instead Dialogue: 0,0:28:01.66,0:28:06.70,Default,,0000,0000,0000,,it's a kind of rapid scanning and\Nskimming accompanied by a good deal of Dialogue: 0,0:28:06.70,0:28:12.67,Default,,0000,0000,0000,,linking and clicking speed also places a\Nnew emphasis on efficiency which is Dialogue: 0,0:28:12.67,0:28:17.65,Default,,0000,0000,0000,,essentially a numbers game based on\Nmeasurement and statistical analysis and Dialogue: 0,0:28:17.65,0:28:22.75,Default,,0000,0000,0000,,in this sense the balance between the\Nspoken and written word comes under Dialogue: 0,0:28:22.75,0:28:28.66,Default,,0000,0000,0000,,assault from another direction in the\Nform of counting and calculation were Dialogue: 0,0:28:28.66,0:28:33.74,Default,,0000,0000,0000,,caught then between two extremes of\Nimage and number of the irrational Dialogue: 0,0:28:33.74,0:28:39.32,Default,,0000,0000,0000,,and the hyper rational so images\Ninformation and immediacy come together Dialogue: 0,0:28:39.32,0:28:44.57,Default,,0000,0000,0000,,as never before with the medium of\Ntelevision with television language Dialogue: 0,0:28:44.57,0:28:49.55,Default,,0000,0000,0000,,takes a back seat to the image as the\Nmedium allows us to see what is Dialogue: 0,0:28:49.55,0:28:55.81,Default,,0000,0000,0000,,happening for ourselves as it is\Nhappening the verbal report is no longer Dialogue: 0,0:28:55.81,0:29:00.21,Default,,0000,0000,0000,,the main source of information as it was\Npreviously it Dialogue: 0,0:29:00.21,0:29:06.13,Default,,0000,0000,0000,,newspaper reports and even with radio\Nbut now the purple report is reduced to Dialogue: 0,0:29:06.13,0:29:11.61,Default,,0000,0000,0000,,commentary coming after the fact of the\Nlive image the difference between a Dialogue: 0,0:29:11.61,0:29:16.27,Default,,0000,0000,0000,,televised experience in the report can\Nbe seen especially in the sports program Dialogue: 0,0:29:16.27,0:29:22.13,Default,,0000,0000,0000,,as Walter on pointed out the voice on a\Nlive television sports broadcast lags Dialogue: 0,0:29:22.13,0:29:28.49,Default,,0000,0000,0000,,behind the audience's perceptions on\Nalso argues the sense of immediacy is Dialogue: 0,0:29:28.49,0:29:34.47,Default,,0000,0000,0000,,central to the television forum I quote\Nnot all television presentations are Dialogue: 0,0:29:34.47,0:29:41.20,Default,,0000,0000,0000,,simultaneous with reality but in a way\Nto pull television presentation seem to Dialogue: 0,0:29:41.20,0:29:46.59,Default,,0000,0000,0000,,be the fact that the instrument is\Ncapable of such presentations defines Dialogue: 0,0:29:46.59,0:29:52.99,Default,,0000,0000,0000,,its impact so whereas for example the\Nmotion picture always communicates in Dialogue: 0,0:29:52.99,0:29:57.62,Default,,0000,0000,0000,,the past and it's always something that\Nhas happened already Dialogue: 0,0:29:57.62,0:30:03.97,Default,,0000,0000,0000,,the television broadcast communicates in\Nthe present tense instilling in a very Dialogue: 0,0:30:03.97,0:30:10.94,Default,,0000,0000,0000,,strong form of present mindedness now\Nover the three decades that followed the Dialogue: 0,0:30:10.94,0:30:15.89,Default,,0000,0000,0000,,publication of amusing ourselves to\Ndeath Tirmidhi environment has evolved Dialogue: 0,0:30:15.89,0:30:20.07,Default,,0000,0000,0000,,through the vast expansion of the cable\Nand satellite and through the Dialogue: 0,0:30:20.07,0:30:24.44,Default,,0000,0000,0000,,popularization of the internet the\Nintroduction of the web social media Dialogue: 0,0:30:24.44,0:30:30.28,Default,,0000,0000,0000,,media mobile technology and some had\Nhoped that our new media would counter Dialogue: 0,0:30:30.28,0:30:35.19,Default,,0000,0000,0000,,the negative effects of television but I\Nwant to suggest that in many ways they Dialogue: 0,0:30:35.19,0:30:41.92,Default,,0000,0000,0000,,have much in common and as further\Nelaborations of electronic media but Dialogue: 0,0:30:41.92,0:30:46.97,Default,,0000,0000,0000,,let's consider our longest running\Nreality Dialogue: 0,0:30:46.97,0:30:51.78,Default,,0000,0000,0000,,shun series you know the one that with\Nthe slogan that goes outwit outplay Dialogue: 0,0:30:51.78,0:30:59.71,Default,,0000,0000,0000,,outlast you know that one if you think\NI'm referring to survivor the mistakes Dialogue: 0,0:30:59.71,0:31:04.20,Default,,0000,0000,0000,,understandable when actually referring\Nto could be called who wants to be the Dialogue: 0,0:31:04.20,0:31:08.08,Default,,0000,0000,0000,,president it's easy to confuse the two Dialogue: 0,0:31:08.08,0:31:14.97,Default,,0000,0000,0000,,both conclude with all but one player\Nbeing voted off the island and when so Dialogue: 0,0:31:14.97,0:31:19.16,Default,,0000,0000,0000,,much of our political campaigning is\Nplayed out on television is it any Dialogue: 0,0:31:19.16,0:31:23.70,Default,,0000,0000,0000,,wonder that the host of another reality\Nseries The Apprentice could be our next Dialogue: 0,0:31:23.70,0:31:28.48,Default,,0000,0000,0000,,president this is despite the fact that\Ndonald Trump has no government Dialogue: 0,0:31:28.48,0:31:34.50,Default,,0000,0000,0000,,experience offers platitudes in the\Nplace of campaign platform and is not by Dialogue: 0,0:31:34.50,0:31:40.02,Default,,0000,0000,0000,,any traditional standards eloquence or\Neven all that coherent but he has a Dialogue: 0,0:31:40.02,0:31:45.86,Default,,0000,0000,0000,,decade of experience hosting The\NApprentice and long before that can Dialogue: 0,0:31:45.86,0:31:52.10,Default,,0000,0000,0000,,spent considerable time and effort on\Npublicity and self-promotion simply put Dialogue: 0,0:31:52.10,0:31:59.55,Default,,0000,0000,0000,,he knows and much like ronald reagan our\Nmovie star turn president from the Dialogue: 0,0:31:59.55,0:32:06.84,Default,,0000,0000,0000,,eighties donald Trump knows how to look\Ninto look into the camera how to talk to Dialogue: 0,0:32:06.84,0:32:11.87,Default,,0000,0000,0000,,the viewers he knows what works and what\Ndoesn't work on the television screen Dialogue: 0,0:32:11.87,0:32:16.30,Default,,0000,0000,0000,,and this more than anything is the\Nreason for his early success in the Dialogue: 0,0:32:16.30,0:32:22.00,Default,,0000,0000,0000,,polls along with a certain ability to\Nuse new media it's not to say that being Dialogue: 0,0:32:22.00,0:32:27.23,Default,,0000,0000,0000,,telegenic will guarantee victory but it\Nis to say that anyone who's not very Dialogue: 0,0:32:27.23,0:32:30.14,Default,,0000,0000,0000,,telegenic will pretty much go down in\Ndefeat Dialogue: 0,0:32:30.14,0:32:36.25,Default,,0000,0000,0000,,regardless of their qualifications and\Nthis includes this now incorporates the Dialogue: 0,0:32:36.25,0:32:42.56,Default,,0000,0000,0000,,use of new media and you can think back\Nto 2008 and the Obama girl YouTube video Dialogue: 0,0:32:42.56,0:32:48.57,Default,,0000,0000,0000,,and the way that Obama and now Trump has\Nvery effectively used interacted with Dialogue: 0,0:32:48.57,0:32:53.38,Default,,0000,0000,0000,,campaign supporters through Twitter now\Nit may be hard to believe nowadays but Dialogue: 0,0:32:53.38,0:32:56.78,Default,,0000,0000,0000,,that was a time when appearing on an\Nentertainer Dialogue: 0,0:32:56.78,0:33:00.86,Default,,0000,0000,0000,,program was considered beneath the\Ndignity of apollo of a serious Dialogue: 0,0:33:00.86,0:33:06.50,Default,,0000,0000,0000,,politician really now it's a part of\Nevery candidate's campaign strategy Dialogue: 0,0:33:06.50,0:33:11.51,Default,,0000,0000,0000,,fred thompson deter fred thompson just\Npassed away and it's worth noting in Dialogue: 0,0:33:11.51,0:33:19.36,Default,,0000,0000,0000,,2008 fred thompson whose previous career\Nwas a film and television actor went on Dialogue: 0,0:33:19.36,0:33:23.50,Default,,0000,0000,0000,,The Tonight Show with Jay Leno to\Ndeclare his candidacy for the president Dialogue: 0,0:33:23.50,0:33:28.06,Default,,0000,0000,0000,,and he wasn't the first candidate to go\Nthat route but he did this instead of Dialogue: 0,0:33:28.06,0:33:34.91,Default,,0000,0000,0000,,participating in the Republican primary\Ndebate being held that same night as a Dialogue: 0,0:33:34.91,0:33:38.08,Default,,0000,0000,0000,,veteran of the big and small screen he\Nknew that a late night entertainment Dialogue: 0,0:33:38.08,0:33:43.79,Default,,0000,0000,0000,,program hosted by comedian would provide\Nhim with a much better platform for Dialogue: 0,0:33:43.79,0:33:48.57,Default,,0000,0000,0000,,launching his campaign than discussing\Nissues with other politicians and who Dialogue: 0,0:33:48.57,0:33:53.45,Default,,0000,0000,0000,,can blame them it's simply a matter of\Nchoosing which of two forms of Dialogue: 0,0:33:53.45,0:33:57.38,Default,,0000,0000,0000,,television programming he should go with\Nand selecting the one that has the Dialogue: 0,0:33:57.38,0:34:02.52,Default,,0000,0000,0000,,bigger audience in our current election\Ncycle being a guest on late night talk Dialogue: 0,0:34:02.52,0:34:03.33,Default,,0000,0000,0000,,shows Dialogue: 0,0:34:03.33,0:34:08.23,Default,,0000,0000,0000,,has become a routine for candidates as\Nroutine as taking part in debates and Dialogue: 0,0:34:08.23,0:34:14.09,Default,,0000,0000,0000,,running political commercials and once\Nthe election is over image politics Dialogue: 0,0:34:14.09,0:34:19.24,Default,,0000,0000,0000,,persists as part and parcel of governing\Npromoting policies and political Dialogue: 0,0:34:19.24,0:34:24.88,Default,,0000,0000,0000,,advocacy he's back in March of last year\NPresident Obama appeared on the comedy Dialogue: 0,0:34:24.88,0:34:30.83,Default,,0000,0000,0000,,program hosted by Zach Galifianakis\Nright between two ferns and his Dialogue: 0,0:34:30.83,0:34:35.55,Default,,0000,0000,0000,,motivation was to urge young adults to\Nsign up for health care there's no Dialogue: 0,0:34:35.55,0:34:41.49,Default,,0000,0000,0000,,question that that program was highly\Nentertaining whole areas there's no Dialogue: 0,0:34:41.49,0:34:45.59,Default,,0000,0000,0000,,question that he was able to reach his\Ntarget audience the question now is Dialogue: 0,0:34:45.59,0:34:50.07,Default,,0000,0000,0000,,whether the message he was trying to\Nconvey got through it all or whether it Dialogue: 0,0:34:50.07,0:34:54.77,Default,,0000,0000,0000,,was lost in the context of comedy in\Nstark has and the overarching question Dialogue: 0,0:34:54.77,0:35:01.22,Default,,0000,0000,0000,,is whether the learning of entertainment\Nand politics makes it all possible to Dialogue: 0,0:35:01.22,0:35:07.59,Default,,0000,0000,0000,,engage in the serious discourse that's\Nvital to our democracy you know thirty Dialogue: 0,0:35:07.59,0:35:08.73,Default,,0000,0000,0000,,years ago Dialogue: 0,0:35:08.73,0:35:12.83,Default,,0000,0000,0000,,broadcast journalists working on network\Nnews complain that they had less than Dialogue: 0,0:35:12.83,0:35:17.58,Default,,0000,0000,0000,,half an hour to report on the day's\Nevents they couldn't help but be much Dialogue: 0,0:35:17.58,0:35:22.37,Default,,0000,0000,0000,,more than the headline service so now we\Nhave cable news channels with 24 hour Dialogue: 0,0:35:22.37,0:35:26.97,Default,,0000,0000,0000,,news cycles and we find that the\Ncoverage is not that much different as Dialogue: 0,0:35:26.97,0:35:31.64,Default,,0000,0000,0000,,it turns out most people to an end to\Ncable stations news stations only for a Dialogue: 0,0:35:31.64,0:35:36.72,Default,,0000,0000,0000,,limited time so rather than lose viewers\Nthey tend to provide repetition in place Dialogue: 0,0:35:36.72,0:35:37.43,Default,,0000,0000,0000,,of death Dialogue: 0,0:35:37.43,0:35:42.19,Default,,0000,0000,0000,,the news stories are also kept short out\Nof concern of losing the audience's Dialogue: 0,0:35:42.19,0:35:49.29,Default,,0000,0000,0000,,attention and essentially essentially\NFox News CNN and Ms MSNBC of all Dialogue: 0,0:35:49.29,0:35:54.69,Default,,0000,0000,0000,,discovered they can build larger\Naudiences by providing more entertaining Dialogue: 0,0:35:54.69,0:36:00.13,Default,,0000,0000,0000,,programming emphasizing dramatic\Nconfrontations confrontations that Dialogue: 0,0:36:00.13,0:36:06.03,Default,,0000,0000,0000,,resemble not so much sort of pro and con\Nnewspaper op-eds but more like Dialogue: 0,0:36:06.03,0:36:12.25,Default,,0000,0000,0000,,confrontations we see on televised\Nprofessional wrestling programs the old Dialogue: 0,0:36:12.25,0:36:17.65,Default,,0000,0000,0000,,adage in TV news was if it bleeds it\Nleads and that perfectly sums up the Dialogue: 0,0:36:17.65,0:36:22.36,Default,,0000,0000,0000,,fact that decisions on what stories to\Nreport how much time to devote them and Dialogue: 0,0:36:22.36,0:36:27.49,Default,,0000,0000,0000,,where to place them in the broadcast are\Nheavily influenced by the presence or Dialogue: 0,0:36:27.49,0:36:32.44,Default,,0000,0000,0000,,absence of compelling footage and this\Ntrend has been greatly amplified by the Dialogue: 0,0:36:32.44,0:36:37.24,Default,,0000,0000,0000,,availability of video recorded by\Nsmartphones dashboard cameras Dialogue: 0,0:36:37.24,0:36:43.34,Default,,0000,0000,0000,,surveillance video and the like we find\Nthat the caught on camera genre has Dialogue: 0,0:36:43.34,0:36:48.75,Default,,0000,0000,0000,,become a new kind of news program one\Nwhose only rationale is 2% entertaining Dialogue: 0,0:36:48.75,0:36:54.34,Default,,0000,0000,0000,,video to attract audiences in this way\Njournalism is reduced to a spinoff of Dialogue: 0,0:36:54.34,0:36:59.52,Default,,0000,0000,0000,,America's Funniest Home Videos but why\Nnot after all Dialogue: 0,0:36:59.52,0:37:05.32,Default,,0000,0000,0000,,television news programs are called\Nshows their show business they have Dialogue: 0,0:37:05.32,0:37:08.32,Default,,0000,0000,0000,,theme music is music Dialogue: 0,0:37:08.32,0:37:14.53,Default,,0000,0000,0000,,theme music for the newscasters wear\Nmakeup they had their hair styled their Dialogue: 0,0:37:14.53,0:37:19.88,Default,,0000,0000,0000,,costumes appropriately they become\Ncelebrities they appear on talk shows Dialogue: 0,0:37:19.88,0:37:23.82,Default,,0000,0000,0000,,the appear in fictional movies and TV\Nepisodes Dialogue: 0,0:37:23.82,0:37:29.21,Default,,0000,0000,0000,,blurring the line between fiction and\Nnonfiction you know many viewers Dialogue: 0,0:37:29.21,0:37:35.45,Default,,0000,0000,0000,,lamented the loss of Brian Williams\Nwhose main qualification as anchor the Dialogue: 0,0:37:35.45,0:37:39.76,Default,,0000,0000,0000,,NBC News was the fact that he looked and\Nsounded like a traditional network Dialogue: 0,0:37:39.76,0:37:46.63,Default,,0000,0000,0000,,anchor and acclaimed TV critic marvin\Nkitman refer to Williams is Brian the Dialogue: 0,0:37:46.63,0:37:52.02,Default,,0000,0000,0000,,mediocre and he called it described him\Nas someone a quote Dialogue: 0,0:37:52.02,0:37:56.13,Default,,0000,0000,0000,,who came across as a nice guy always\Nwell-dressed but more of an actor / Dialogue: 0,0:37:56.13,0:38:02.98,Default,,0000,0000,0000,,model playing a newsman course it didn't\Nmatter much by that time who took over Dialogue: 0,0:38:02.98,0:38:07.27,Default,,0000,0000,0000,,the anchor's chair cuz it was led by\Nthat time was longer observed that most Dialogue: 0,0:38:07.27,0:38:12.46,Default,,0000,0000,0000,,young adults have been getting their\Nnews from the monologues of late night Dialogue: 0,0:38:12.46,0:38:17.08,Default,,0000,0000,0000,,talk shows from Jay Leno and David\NLetterman at the time you know Walter Dialogue: 0,0:38:17.08,0:38:23.50,Default,,0000,0000,0000,,Cronkite who anchored the CBS Evening\NNews from 6281 was commonly referred to Dialogue: 0,0:38:23.50,0:38:29.51,Default,,0000,0000,0000,,as the most trusted man in America but\Nif anyone could claim that title in Dialogue: 0,0:38:29.51,0:38:34.33,Default,,0000,0000,0000,,recent years I think it would be Jon\NStewart host of The Comedy Central cable Dialogue: 0,0:38:34.33,0:38:39.52,Default,,0000,0000,0000,,program The Daily Show and of course\NStewart like leno letterman in others as Dialogue: 0,0:38:39.52,0:38:45.44,Default,,0000,0000,0000,,a comedian not a journalist which you\Nknow certain got to ask if so many Dialogue: 0,0:38:45.44,0:38:49.96,Default,,0000,0000,0000,,people get their news from comedians\Nthat mean the journalism has become a Dialogue: 0,0:38:49.96,0:38:55.11,Default,,0000,0000,0000,,joke and I think it's particularly\Ntelling that when Stewart announced that Dialogue: 0,0:38:55.11,0:38:59.16,Default,,0000,0000,0000,,he was leaving the Daily Show earlier\Nthis year you know who want to the name Dialogue: 0,0:38:59.16,0:39:06.68,Default,,0000,0000,0000,,was mentioned about who might take over\Nforum Brian Williams I should add that Dialogue: 0,0:39:06.68,0:39:11.75,Default,,0000,0000,0000,,it's not at all clear that new media\Nprovide an adequate substitute Twitter Dialogue: 0,0:39:11.75,0:39:16.24,Default,,0000,0000,0000,,simply gives us a new form of\Ntelegraphic discourse while YouTube Dialogue: 0,0:39:16.24,0:39:21.80,Default,,0000,0000,0000,,Instagram our new manifestations of\Nimage culture the internet contributes Dialogue: 0,0:39:21.80,0:39:27.02,Default,,0000,0000,0000,,in a major way to information overload\Nand does not provide a forum for shared Dialogue: 0,0:39:27.02,0:39:32.17,Default,,0000,0000,0000,,a shared forum for discussion and\Ndeliberation really what it does is it Dialogue: 0,0:39:32.17,0:39:37.87,Default,,0000,0000,0000,,situates us in isolated silos that\Nintensify the divisions in american Dialogue: 0,0:39:37.87,0:39:39.45,Default,,0000,0000,0000,,society Dialogue: 0,0:39:39.45,0:39:45.94,Default,,0000,0000,0000,,offer contrast the recent visit of Pope\NFrancis to the united states right the Dialogue: 0,0:39:45.94,0:39:51.11,Default,,0000,0000,0000,,leader of the Roman Catholic Church is a\Nserious individual who communicates a Dialogue: 0,0:39:51.11,0:39:57.46,Default,,0000,0000,0000,,strong sense of dignity compassion and\Nmoral authority he's not someone who was Dialogue: 0,0:39:57.46,0:40:03.00,Default,,0000,0000,0000,,chosen because of his ability to perform\Nfor the television camera or to share or Dialogue: 0,0:40:03.00,0:40:08.61,Default,,0000,0000,0000,,his willingness to share personal\Ndetails via social media he's not a Dialogue: 0,0:40:08.61,0:40:14.02,Default,,0000,0000,0000,,celebrity not an entertainer and I want\Nto tell you that I personally was very Dialogue: 0,0:40:14.02,0:40:19.94,Default,,0000,0000,0000,,moved by the Interfaith service that he\Nled at the 911 memorial back in Dialogue: 0,0:40:19.94,0:40:25.79,Default,,0000,0000,0000,,September but I have to confess that I\Nwatched it on CNN was sitting on the Dialogue: 0,0:40:25.79,0:40:32.51,Default,,0000,0000,0000,,couch in the living room wearing pyjamas\Nsipping coffee and eating a bagel and Dialogue: 0,0:40:32.51,0:40:36.68,Default,,0000,0000,0000,,when it was over I change the channel Dialogue: 0,0:40:36.68,0:40:43.02,Default,,0000,0000,0000,,how different then was that experience\Nfrom watching appointment moving on HBO Dialogue: 0,0:40:43.02,0:40:49.15,Default,,0000,0000,0000,,what happens to religious experience\Nwhen it becomes televised or tweeted or Dialogue: 0,0:40:49.15,0:40:55.48,Default,,0000,0000,0000,,Instagram as Walter on the explains\Nsound is intimately connected to our Dialogue: 0,0:40:55.48,0:40:58.91,Default,,0000,0000,0000,,sense of the sacred the human voice Dialogue: 0,0:40:58.91,0:41:04.42,Default,,0000,0000,0000,,the most distinct and unique element of\Nthe human person is produced by breath Dialogue: 0,0:41:04.42,0:41:10.25,Default,,0000,0000,0000,,which is closely associated with life\Nitself in hebrew the words for breath Dialogue: 0,0:41:10.25,0:41:17.37,Default,,0000,0000,0000,,and winds are synonymous with spirit and\Nsoul both human and divine it is worth Dialogue: 0,0:41:17.37,0:41:22.17,Default,,0000,0000,0000,,asking therefore if it makes a\Ndifference if the voices heard in song Dialogue: 0,0:41:22.17,0:41:28.89,Default,,0000,0000,0000,,and prayer are breathless in a sense of\Nbeing electronically disembodied the Dialogue: 0,0:41:28.89,0:41:34.09,Default,,0000,0000,0000,,problem is always as one of context\Nparticipating in a religious ritual Dialogue: 0,0:41:34.09,0:41:39.49,Default,,0000,0000,0000,,Lisa sauce in a special context that's\Ndifferent from all about context it Dialogue: 0,0:41:39.49,0:41:44.14,Default,,0000,0000,0000,,situates us in the distinct media\Nenvironment one that asks us to play Dialogue: 0,0:41:44.14,0:41:49.80,Default,,0000,0000,0000,,different roles and play by different\Nsets of rules whether the location is a Dialogue: 0,0:41:49.80,0:41:55.95,Default,,0000,0000,0000,,church a synagogue temple or mosque or\Noutdoors religious experiences Mirchi Dialogue: 0,0:41:55.95,0:42:02.32,Default,,0000,0000,0000,,Aliotti explains is characterized by a\Nsense of sacred space and sacred time Dialogue: 0,0:42:02.32,0:42:08.63,Default,,0000,0000,0000,,separate and distinct from profane space\Nand time into the deep meaning of Dialogue: 0,0:42:08.63,0:42:14.70,Default,,0000,0000,0000,,sanctification and consecration traced\Nback to the Hebrew word Kadosh is to set Dialogue: 0,0:42:14.70,0:42:20.98,Default,,0000,0000,0000,,up heart to differentiate so what\Nhappens to our sense of sacred space and Dialogue: 0,0:42:20.98,0:42:27.47,Default,,0000,0000,0000,,time when congregants in the pews here a\Ncell phone ringing receive text messages Dialogue: 0,0:42:27.47,0:42:33.79,Default,,0000,0000,0000,,or even stop to answer them our\Nexperience of the sacred is associated Dialogue: 0,0:42:33.79,0:42:40.81,Default,,0000,0000,0000,,with the still small voice of God as\Ndescribed in the Bible with quiet and Dialogue: 0,0:42:40.81,0:42:46.77,Default,,0000,0000,0000,,silenced many religions incorporate some\Nform of silent prayer in their worship Dialogue: 0,0:42:46.77,0:42:53.85,Default,,0000,0000,0000,,services and silences in to grow to\Ncontemplation and meditation during the Dialogue: 0,0:42:53.85,0:42:58.54,Default,,0000,0000,0000,,20th century especially in the aftermath\Nof the second world war there was quite Dialogue: 0,0:42:58.54,0:43:05.15,Default,,0000,0000,0000,,a bit of discussion about concerning\Nwhat was referred to as God's silence Dialogue: 0,0:43:05.15,0:43:11.15,Default,,0000,0000,0000,,and on suggested that it may not be so\Nmuch that God is stop start speaking to Dialogue: 0,0:43:11.15,0:43:16.29,Default,,0000,0000,0000,,us as it is that our electronic media\Ngenerates so much noise that we've Dialogue: 0,0:43:16.29,0:43:21.78,Default,,0000,0000,0000,,drowned out that still small voice now\Nwhether religious spiritual experiences Dialogue: 0,0:43:21.78,0:43:26.57,Default,,0000,0000,0000,,conceived of as communion with something\Ngreater than ourselves whether it's a Dialogue: 0,0:43:26.57,0:43:31.90,Default,,0000,0000,0000,,personal day D or transcendent\Nunderstanding of the universe whether Dialogue: 0,0:43:31.90,0:43:37.21,Default,,0000,0000,0000,,it's just a matter of an inner journey a\Nsoul-searching sort simply an effort to Dialogue: 0,0:43:37.21,0:43:43.13,Default,,0000,0000,0000,,better understand our own minds and\Nconsciousness the loss of silence in the Dialogue: 0,0:43:43.13,0:43:44.79,Default,,0000,0000,0000,,constant deluge Dialogue: 0,0:43:44.79,0:43:50.15,Default,,0000,0000,0000,,of distractions can be nothing short of\Ndevastating to our collective spiritual Dialogue: 0,0:43:50.15,0:43:56.23,Default,,0000,0000,0000,,health as well as our prospects for\Ncultural survival now when it comes to Dialogue: 0,0:43:56.23,0:44:00.11,Default,,0000,0000,0000,,education schooling has always been\Nabout learning to read and write Dialogue: 0,0:44:00.11,0:44:04.54,Default,,0000,0000,0000,,television in the electronic media offer\Nus a different and incompatible Dialogue: 0,0:44:04.54,0:44:09.70,Default,,0000,0000,0000,,curriculum and so it's worth asking if\Nit's in the best interests of young Dialogue: 0,0:44:09.70,0:44:14.86,Default,,0000,0000,0000,,children to spend time playing with\Ntablets and smartphones and watching Dialogue: 0,0:44:14.86,0:44:23.35,Default,,0000,0000,0000,,programs such as Teletubbies poop and Yo\NGabba Gabba you know cable television is Dialogue: 0,0:44:23.35,0:44:28.38,Default,,0000,0000,0000,,given a specialized educational\Nprogramming via the National Geographic Dialogue: 0,0:44:28.38,0:44:32.29,Default,,0000,0000,0000,,Channel The History Channel the\NDiscovery Channel this is private Dialogue: 0,0:44:32.29,0:44:37.51,Default,,0000,0000,0000,,provided a wonderful avenue for the\Ndissemination of documentaries but what Dialogue: 0,0:44:37.51,0:44:44.22,Default,,0000,0000,0000,,audiences are specially drawn to our\Nprograms such as moonshiners ancient Dialogue: 0,0:44:44.22,0:44:53.77,Default,,0000,0000,0000,,aliens UFO files and then Estrada mass\Neffect on the Animal Planet channel two Dialogue: 0,0:44:53.77,0:45:02.27,Default,,0000,0000,0000,,specials entitled mermaids the body\Nfound and mermaids the new evidence he Dialogue: 0,0:45:02.27,0:45:06.38,Default,,0000,0000,0000,,gave the cable outlet its highest\Nratings in its seventeen year history Dialogue: 0,0:45:06.38,0:45:12.50,Default,,0000,0000,0000,,and these fake documentaries were\Nassumed to be real by many so many Dialogue: 0,0:45:12.50,0:45:18.14,Default,,0000,0000,0000,,viewers so many viewers that they\Nprompted the National Oceanic and Dialogue: 0,0:45:18.14,0:45:23.45,Default,,0000,0000,0000,,Atmospheric Administration to issue an\Nofficial statement stating that mermaids Dialogue: 0,0:45:23.45,0:45:32.76,Default,,0000,0000,0000,,do not actually exist it's almost too\Neasy it's just too easy but I'll do to Dialogue: 0,0:45:32.76,0:45:38.39,Default,,0000,0000,0000,,mention the learning channel TLC which\Nachieved its highest ratings by turning Dialogue: 0,0:45:38.39,0:45:45.45,Default,,0000,0000,0000,,to reality programs such as toddlers in\Ntiaras and its notorious spinoff here Dialogue: 0,0:45:45.45,0:45:51.73,Default,,0000,0000,0000,,comes honey boo boo you know the most\Nrecent fad in higher education has been Dialogue: 0,0:45:51.73,0:45:56.41,Default,,0000,0000,0000,,the massive open online course\Nabbreviated as much Dialogue: 0,0:45:56.41,0:46:02.08,Default,,0000,0000,0000,,a move can contain as many as 100,000\Nstudents that raises the question of in Dialogue: 0,0:46:02.08,0:46:08.13,Default,,0000,0000,0000,,what census muka course what sense is\Nthe instructor really teaching it's Dialogue: 0,0:46:08.13,0:46:14.66,Default,,0000,0000,0000,,revealing I believe that the acronym\Nmove is a variation on other new media Dialogue: 0,0:46:14.66,0:46:23.82,Default,,0000,0000,0000,,terms such as mmm RPG that stands for a\Nmassive multiplayer online role-playing Dialogue: 0,0:46:23.82,0:46:28.90,Default,,0000,0000,0000,,game in other words the primary\Nconnection is with gaming not schooling Dialogue: 0,0:46:28.90,0:46:34.09,Default,,0000,0000,0000,,and came in can be educational but the\Nquestion is can learning be reduced to a Dialogue: 0,0:46:34.09,0:46:42.16,Default,,0000,0000,0000,,game or are we talking about grand theft\Neducation well as another in variation Dialogue: 0,0:46:42.16,0:46:47.27,Default,,0000,0000,0000,,on the inside that the medium is the\Nmessage Hannah Arendt insisted that I Dialogue: 0,0:46:47.27,0:46:54.86,Default,,0000,0000,0000,,quote there are no dangerous thoughts\Nthinking itself is dangerous so the Dialogue: 0,0:46:54.86,0:47:00.22,Default,,0000,0000,0000,,question we're left with is to all of\Nour amazing new media technologies allow Dialogue: 0,0:47:00.22,0:47:05.87,Default,,0000,0000,0000,,us the space in the time to pause and\Nreflect and think things over here is Dialogue: 0,0:47:05.87,0:47:11.12,Default,,0000,0000,0000,,our ability to think drowned out in a\Nflood of images and noise and pushed Dialogue: 0,0:47:11.12,0:47:16.23,Default,,0000,0000,0000,,aside in favor of calculation and\Nautomation at this point you might Dialogue: 0,0:47:16.23,0:47:21.29,Default,,0000,0000,0000,,imagine that if we could travel back in\Ntime and show benjamin Franklin how Dialogue: 0,0:47:21.29,0:47:26.39,Default,,0000,0000,0000,,things turned out he might have put his\Nkite back in his closet and not ventured Dialogue: 0,0:47:26.39,0:47:32.40,Default,,0000,0000,0000,,out into that thunderstorm to unleash\Nthe power of electricity but I think Dialogue: 0,0:47:32.40,0:47:37.01,Default,,0000,0000,0000,,it's more likely that he would have sat\Ndown to write up some ideas about how we Dialogue: 0,0:47:37.01,0:47:42.49,Default,,0000,0000,0000,,might still be able to keep our republic\Nwhat we would have to do to counter the Dialogue: 0,0:47:42.49,0:47:47.47,Default,,0000,0000,0000,,bias ease of the brave new world his\Ndiscovery would unleash it would begin Dialogue: 0,0:47:47.47,0:47:53.69,Default,,0000,0000,0000,,with something along the lines of McCune\Nstatement mcluhan wrote there is no Dialogue: 0,0:47:53.69,0:47:59.48,Default,,0000,0000,0000,,inevitability as long as there is a\Nwillingness to contemplate what is Dialogue: 0,0:47:59.48,0:48:06.05,Default,,0000,0000,0000,,happening with you see contemplating the\Ncontemporary media environment is one of Dialogue: 0,0:48:06.05,0:48:08.62,Default,,0000,0000,0000,,the main purposes of media Dialogue: 0,0:48:08.62,0:48:14.48,Default,,0000,0000,0000,,ecology scholarship and as for postin he\Nwas well aware of the flaws and failures Dialogue: 0,0:48:14.48,0:48:20.24,Default,,0000,0000,0000,,of american society but as a proponent\Nof Enlightenment ideals he believed in Dialogue: 0,0:48:20.24,0:48:25.09,Default,,0000,0000,0000,,its promise and potential to do agree he\Nwould agree with abraham Lincoln's Dialogue: 0,0:48:25.09,0:48:29.77,Default,,0000,0000,0000,,characterization of the American\Nexperiment is the last best hope on Dialogue: 0,0:48:29.77,0:48:36.45,Default,,0000,0000,0000,,earth but it also echo lincoln's\Nconcerned about a nation so on happily Dialogue: 0,0:48:36.45,0:48:41.65,Default,,0000,0000,0000,,distracted but now it's not the horror\Nof civil war that has sidetracked us Dialogue: 0,0:48:41.65,0:48:46.87,Default,,0000,0000,0000,,rather we find ourselves diverted from a\Nhigher calling but a constant stream of Dialogue: 0,0:48:46.87,0:48:52.75,Default,,0000,0000,0000,,entertainment information and innovation\Npost comments argument speak to the Dialogue: 0,0:48:52.75,0:48:58.11,Default,,0000,0000,0000,,future of humanity in its entirety\Nespecially in this era of convergence Dialogue: 0,0:48:58.11,0:49:03.45,Default,,0000,0000,0000,,and globalization and again it comes\Ndown to the question can we think and Dialogue: 0,0:49:03.45,0:49:09.08,Default,,0000,0000,0000,,can we talk about what we're doing and\Nwhere we're going we live in the midst Dialogue: 0,0:49:09.08,0:49:14.42,Default,,0000,0000,0000,,of a temp this by which I refer to the\Nturbulent nature of the electronic media Dialogue: 0,0:49:14.42,0:49:21.24,Default,,0000,0000,0000,,environment as it's a digital\Ntechnologies wave after wave of changes Dialogue: 0,0:49:21.24,0:49:26.28,Default,,0000,0000,0000,,to our mode of communication and\Ninteraction or tools for thought and Dialogue: 0,0:49:26.28,0:49:32.08,Default,,0000,0000,0000,,social action have altered and continue\Nto alter our societies and cultures as Dialogue: 0,0:49:32.08,0:49:37.21,Default,,0000,0000,0000,,well as our psyches and ourselves as\Nhuman beings we are certainly well Dialogue: 0,0:49:37.21,0:49:42.67,Default,,0000,0000,0000,,equipped to survive a passing storm but\Nit's far from clear whether we can build Dialogue: 0,0:49:42.67,0:49:48.77,Default,,0000,0000,0000,,a sustainable way of life in the midst\Nof permanent upheaval be a natural or Dialogue: 0,0:49:48.77,0:49:54.20,Default,,0000,0000,0000,,cultural how are we to survive while\Nkeeping our humanity intact that's the Dialogue: 0,0:49:54.20,0:49:59.05,Default,,0000,0000,0000,,fundamental question raised by postman\Nand by the field of inquiry he called Dialogue: 0,0:49:59.05,0:50:04.20,Default,,0000,0000,0000,,media ecology now there's no turning\Nback the clock no point in arguing that Dialogue: 0,0:50:04.20,0:50:09.33,Default,,0000,0000,0000,,we abandon our media and technology and\Ntry to retrieve an earlier age or less Dialogue: 0,0:50:09.33,0:50:15.62,Default,,0000,0000,0000,,advanced way of life nor does it make\Nsense to deny that there are legitimate Dialogue: 0,0:50:15.62,0:50:19.26,Default,,0000,0000,0000,,benefits that are inventions have\Nbrought us what we need to do Dialogue: 0,0:50:19.26,0:50:24.23,Default,,0000,0000,0000,,then is to engage in concerted\Nevaluation of what we're doing how we go Dialogue: 0,0:50:24.23,0:50:29.18,Default,,0000,0000,0000,,about doing it to carefully weigh the\Ncosts and benefits of our technologies Dialogue: 0,0:50:29.18,0:50:35.24,Default,,0000,0000,0000,,to consider what are the appropriate\Nuses of our media and what uses might be Dialogue: 0,0:50:35.24,0:50:40.89,Default,,0000,0000,0000,,inappropriate to proceed with caution\Nunderstanding that our innovations will Dialogue: 0,0:50:40.89,0:50:44.90,Default,,0000,0000,0000,,always result in unanticipated affects\Nmany of them Dialogue: 0,0:50:44.90,0:50:50.17,Default,,0000,0000,0000,,undesirable and to provide just a few\Npractical suggestions we need to Dialogue: 0,0:50:50.17,0:50:56.05,Default,,0000,0000,0000,,strengthen our commitment to the spoken\Nword to conversation public speaking and Dialogue: 0,0:50:56.05,0:51:02.23,Default,,0000,0000,0000,,oral performance and reading out land as\Nwell we need to place greater emphasis Dialogue: 0,0:51:02.23,0:51:07.45,Default,,0000,0000,0000,,on the written word on literacy and the\Npractice of deep and sustained reading Dialogue: 0,0:51:07.45,0:51:13.81,Default,,0000,0000,0000,,that requires significant periods of\Nquiet time at which takes effort so one Dialogue: 0,0:51:13.81,0:51:19.35,Default,,0000,0000,0000,,example is the pioneering efforts of the\Nmovement to observe a weekly technology Dialogue: 0,0:51:19.35,0:51:23.51,Default,,0000,0000,0000,,sabbath write a day when you turn\Neverything off Dialogue: 0,0:51:23.51,0:51:27.64,Default,,0000,0000,0000,,ultimately though what's needed is\Ncultural change and that ought to Dialogue: 0,0:51:27.64,0:51:32.40,Default,,0000,0000,0000,,include strengthening the four\Ncornerstones of the American American Dialogue: 0,0:51:32.40,0:51:37.68,Default,,0000,0000,0000,,experiment all of which were products of\Nliterate culture and the typographic Dialogue: 0,0:51:37.68,0:51:43.38,Default,,0000,0000,0000,,media environment that is democratic\Npolitics a free press Dialogue: 0,0:51:43.38,0:51:50.62,Default,,0000,0000,0000,,religion and schooling as Shakespeare's\Nplay The Tempest includes the line 0 Dialogue: 0,0:51:50.62,0:51:55.47,Default,,0000,0000,0000,,brave new world that has such people in\Nit and that's where huxley took the Dialogue: 0,0:51:55.47,0:52:01.42,Default,,0000,0000,0000,,title of his prophetic novel\Nshakespeare's main character prospero is Dialogue: 0,0:52:01.42,0:52:07.43,Default,,0000,0000,0000,,a powerful sorcerer living in exile and\Nlike prospero we possessed extraordinary Dialogue: 0,0:52:07.43,0:52:11.32,Default,,0000,0000,0000,,powers through the use of media and\Ntechnologies that are nothing short of Dialogue: 0,0:52:11.32,0:52:17.81,Default,,0000,0000,0000,,magical shakespeare concludes his play\Nwith prospero finally willing to give up Dialogue: 0,0:52:17.81,0:52:23.83,Default,,0000,0000,0000,,his sorcery in order to embrace the\Nworld of rationality and reconciliation Dialogue: 0,0:52:23.83,0:52:29.78,Default,,0000,0000,0000,,with family and community can we do the\Nsame perhaps not entirely abandoning or Dialogue: 0,0:52:29.78,0:52:32.13,Default,,0000,0000,0000,,gifts but being mindful of their\Ncontacts Dialogue: 0,0:52:32.13,0:52:39.29,Default,,0000,0000,0000,,and our need for balance to once again\Ninvoke ecclesiastes there is a time to Dialogue: 0,0:52:39.29,0:52:44.89,Default,,0000,0000,0000,,weep and a time to laugh at time to\Nmourn and a time to dance time to Dialogue: 0,0:52:44.89,0:52:50.92,Default,,0000,0000,0000,,embrace and a time to refrain from\Nembracing a time to keep silent and a Dialogue: 0,0:52:50.92,0:52:58.10,Default,,0000,0000,0000,,time to speak but promised that the\Nelectronic media environment we inhabit Dialogue: 0,0:52:58.10,0:53:06.50,Default,,0000,0000,0000,,in that environment the time is always a\Nuniform 24 7 365 and the season never Dialogue: 0,0:53:06.50,0:53:11.45,Default,,0000,0000,0000,,changes so can we make the time and can\Nwe create what mcluhan referred to as Dialogue: 0,0:53:11.45,0:53:17.24,Default,,0000,0000,0000,,counter environments safe spaces where\Nthe biases of the electronic media to Dialogue: 0,0:53:17.24,0:53:23.50,Default,,0000,0000,0000,,not hold sway such as can be found in\Nsanctuaries and sacred spaces in schools Dialogue: 0,0:53:23.50,0:53:30.07,Default,,0000,0000,0000,,classrooms and sites devoted to art and\Ncreative expression against the fact Dialogue: 0,0:53:30.07,0:53:35.25,Default,,0000,0000,0000,,that we've been fiddling around as we\Nare amusing in forming an amazing Dialogue: 0,0:53:35.25,0:53:42.16,Default,,0000,0000,0000,,ourselves to death can we find the means\Nthe method the way to start speaking and Dialogue: 0,0:53:42.16,0:53:47.91,Default,,0000,0000,0000,,thinking and teaching ourselves back to\Nlife that's the question I leave you Dialogue: 0,0:53:47.91,0:54:35.66,Default,,0000,0000,0000,,with thank you very much Dialogue: 0,0:54:35.66,0:54:49.24,Default,,0000,0000,0000,,well I think that when you talk about\Njournalist says as people some are some Dialogue: 0,0:54:49.24,0:54:55.45,Default,,0000,0000,0000,,of them are are very much on the side of\Ncultural change some of them lament the Dialogue: 0,0:54:55.45,0:54:56.87,Default,,0000,0000,0000,,situation Dialogue: 0,0:54:56.87,0:55:01.39,Default,,0000,0000,0000,,postman's book amusing ourselves to\Ndeath was one of five books that tom Dialogue: 0,0:55:01.39,0:55:06.81,Default,,0000,0000,0000,,brokaw he was the guy who was the anchor\Nof NBC Nightly News before Brian Dialogue: 0,0:55:06.81,0:55:12.44,Default,,0000,0000,0000,,Williams the email listed five books\Nthat every journalist should read and Dialogue: 0,0:55:12.44,0:55:17.18,Default,,0000,0000,0000,,amusing ourselves to death was the only\Nbook that wasn't specifically about Dialogue: 0,0:55:17.18,0:55:23.91,Default,,0000,0000,0000,,journalism so I and that critique was\Nvery popular among serious journalists Dialogue: 0,0:55:23.91,0:55:30.27,Default,,0000,0000,0000,,but you know the problem they face is\Nthat is organizational where they're not Dialogue: 0,0:55:30.27,0:55:38.30,Default,,0000,0000,0000,,able to do what they want to do so I\Nwouldn't put the blame on on journalists Dialogue: 0,0:55:38.30,0:55:43.99,Default,,0000,0000,0000,,but I get there is this kind of\Ntechnique that goes with the whole Dialogue: 0,0:55:43.99,0:55:52.46,Default,,0000,0000,0000,,organization of media industries that\Npushes them towards working with the Dialogue: 0,0:55:52.46,0:55:59.16,Default,,0000,0000,0000,,bias of the media not against it so I\Nmean the answer from a democratic point Dialogue: 0,0:55:59.16,0:56:04.22,Default,,0000,0000,0000,,of view is it's us we're the ones who\Nyou know I was a Gundy said be the Dialogue: 0,0:56:04.22,0:56:09.29,Default,,0000,0000,0000,,change you want to see in the world and\NI think you know also echoing post Dialogue: 0,0:56:09.29,0:56:14.83,Default,,0000,0000,0000,,minute and others education is very much\Na part of it that it starts through Dialogue: 0,0:56:14.83,0:56:20.12,Default,,0000,0000,0000,,education it's what we try to do and\Nwhat we try to instill in our students Dialogue: 0,0:56:20.12,0:56:27.68,Default,,0000,0000,0000,,the you know anyone to hold out some\Nhope because in some folks take from Dialogue: 0,0:56:27.68,0:56:32.47,Default,,0000,0000,0000,,this you know conclude that it is\Nhopeless I think it's difficult it may Dialogue: 0,0:56:32.47,0:56:39.53,Default,,0000,0000,0000,,take something catastrophic to wake\Npeople up but at the very least there's Dialogue: 0,0:56:39.53,0:56:45.74,Default,,0000,0000,0000,,the idea of let's preserve something of\Nyou know in the sense of when you have Dialogue: 0,0:56:45.74,0:56:49.17,Default,,0000,0000,0000,,dark ages at least let's have some\Nplaces Dialogue: 0,0:56:49.17,0:57:29.21,Default,,0000,0000,0000,,those where people are still enlightened\Nand and certainly it starts with schools Dialogue: 0,0:57:29.21,0:57:35.67,Default,,0000,0000,0000,,thanks you know I I try I felt like I\Nwas saying I was writing this I felt Dialogue: 0,0:57:35.67,0:57:41.55,Default,,0000,0000,0000,,like how many times should I say that\Nthere are benefits and it's i mean but Dialogue: 0,0:57:41.55,0:57:49.71,Default,,0000,0000,0000,,and the problem is that the benefits are\Nclear to people for the most part and Dialogue: 0,0:57:49.71,0:57:57.08,Default,,0000,0000,0000,,the problem is recognizing the cost but\Ncertainly access to information can be Dialogue: 0,0:57:57.08,0:58:05.46,Default,,0000,0000,0000,,very advantageous and can be with\Nparading the ability for people to Dialogue: 0,0:58:05.46,0:58:14.07,Default,,0000,0000,0000,,organize I think it is a very powerful\Nbenefit of the new media so that people Dialogue: 0,0:58:14.07,0:58:19.99,Default,,0000,0000,0000,,who are there's a kind of empowering\Npeople who are on the margins and able Dialogue: 0,0:58:19.99,0:58:26.21,Default,,0000,0000,0000,,to to organize themselves for political\Naction so I mean I think there are Dialogue: 0,0:58:26.21,0:58:35.76,Default,,0000,0000,0000,,definite benefits that what you're\Nasking and it but I think that you know Dialogue: 0,0:58:35.76,0:58:39.87,Default,,0000,0000,0000,,again I mean what we find is that people\Nreally to do all those benefits i mean Dialogue: 0,0:58:39.87,0:58:43.87,Default,,0000,0000,0000,,you know how many times have you heard\Nhow much access to know how wonderful it Dialogue: 0,0:58:43.87,0:58:49.46,Default,,0000,0000,0000,,is that you can say hey Google and get\Nwhatever the answer to any question you Dialogue: 0,0:58:49.46,0:58:58.69,Default,,0000,0000,0000,,have everyone knows that that's that's\Nthat's easy you know and I perhaps less Dialogue: 0,0:58:58.69,0:59:03.26,Default,,0000,0000,0000,,obvious but I think you know certainly\Nsignificant is the fact of people being Dialogue: 0,0:59:03.26,0:59:08.40,Default,,0000,0000,0000,,able to connect with one another and\Nespecially for individuals who feel Dialogue: 0,0:59:08.40,0:59:13.98,Default,,0000,0000,0000,,isolated from one reason or another that\Nthat's a powerful boon for the problem Dialogue: 0,0:59:13.98,0:59:18.17,Default,,0000,0000,0000,,really comes down to how to find that\Nbalance and how to say no because we Dialogue: 0,0:59:18.17,0:59:22.23,Default,,0000,0000,0000,,just have this tendency to just keep\Ngoing in the same direction and keep Dialogue: 0,0:59:22.23,0:59:23.82,Default,,0000,0000,0000,,going and keep going Dialogue: 0,0:59:23.82,0:59:31.30,Default,,0000,0000,0000,,Joseph wise and pound he was the head of\Na professor of computing at MIT back in Dialogue: 0,0:59:31.30,0:59:36.44,Default,,0000,0000,0000,,the sixties he created one of the first\Nartificial intelligence programs little Dialogue: 0,0:59:36.44,0:59:38.35,Default,,0000,0000,0000,,program called allies Dialogue: 0,0:59:38.35,0:59:44.52,Default,,0000,0000,0000,,mimicked a psycho rosier aryan\Npsychotherapist and just reflected back Dialogue: 0,0:59:44.52,0:59:48.20,Default,,0000,0000,0000,,what people were saying and he found any\Nthought that this was just like a goof Dialogue: 0,0:59:48.20,0:59:54.16,Default,,0000,0000,0000,,and then he found that a lot of people\Nin this office we're like leave me alone Dialogue: 0,0:59:54.16,0:59:59.74,Default,,0000,0000,0000,,I'm talking to allies and and you know\Nand even worse that the American Dialogue: 0,0:59:59.74,1:00:05.67,Default,,0000,0000,0000,,Psychological Association hearing about\Nthis came out with this idea that Dialogue: 0,1:00:05.67,1:00:10.68,Default,,0000,0000,0000,,wouldn't it be wonderful if we had\Ncomputer kiosks so anyone in need to go Dialogue: 0,1:00:10.68,1:00:16.93,Default,,0000,0000,0000,,to one and get psychotherapy and wise\Nand pound said usually worry we don't Dialogue: 0,1:00:16.93,1:00:23.09,Default,,0000,0000,0000,,use too much thought you said just\Nbecause we can to something ought we to Dialogue: 0,1:00:23.09,1:00:29.95,Default,,0000,0000,0000,,do it right and that's the question we\Ndon't so that's why I mean I think the Dialogue: 0,1:00:29.95,1:00:36.00,Default,,0000,0000,0000,,question is what's appropriate what's\Nthe appropriate use and I think that's a Dialogue: 0,1:00:36.00,1:00:38.42,Default,,0000,0000,0000,,reasonable question what is appropriate Dialogue: 0,1:00:38.42,1:00:42.08,Default,,0000,0000,0000,,what's not appropriate Dialogue: 0,1:00:42.08,1:00:45.95,Default,,0000,0000,0000,,the other side of it is what's effective\Nand what's not effective in these two or Dialogue: 0,1:00:45.95,1:00:51.19,Default,,0000,0000,0000,,not don't go together because sometimes\Nwhat's effective is you know may be good Dialogue: 0,1:00:51.19,1:01:48.73,Default,,0000,0000,0000,,for the immediate purpose but not in the\Nlong run so I can see that Dialogue: 0,1:01:48.73,1:01:57.67,Default,,0000,0000,0000,,what's appropriate right i mean we all\Nknow the phenomenon of spending all your Dialogue: 0,1:01:57.67,1:02:04.03,Default,,0000,0000,0000,,time taking pictures and not experience\Nwhat's what's actually going on so I Dialogue: 0,1:02:04.03,1:02:14.86,Default,,0000,0000,0000,,mcluhan in particular so are as as\Nessential and as away as a kind of way Dialogue: 0,1:02:14.86,1:02:20.37,Default,,0000,0000,0000,,way to educate ourselves about media\Nbecause he believed that he argued that Dialogue: 0,1:02:20.37,1:02:27.59,Default,,0000,0000,0000,,media were extensions of our senses art\Nspeaks to our senses and helps us to see Dialogue: 0,1:02:27.59,1:02:36.34,Default,,0000,0000,0000,,how are using our senses so this is not\Nso much about art but you know again we Dialogue: 0,1:02:36.34,1:02:43.79,Default,,0000,0000,0000,,wouldn't expect against talk about\Ndemocracy for example we wouldn't expect Dialogue: 0,1:02:43.79,1:02:51.74,Default,,0000,0000,0000,,that a treaty is negotiated on a week we\Ndon't find the question of how to deal Dialogue: 0,1:02:51.74,1:02:59.06,Default,,0000,0000,0000,,with Iran way out of that threw me\Nthrough art I mean it's a different it's Dialogue: 0,1:02:59.06,1:03:03.83,Default,,0000,0000,0000,,not the appropriate medium or the\Nappropriate approach to do that sort of Dialogue: 0,1:03:03.83,1:03:10.07,Default,,0000,0000,0000,,thing so it's not about art so much as\Nit is about knowing when it's time for Dialogue: 0,1:03:10.07,1:03:13.87,Default,,0000,0000,0000,,art and when it's time for something\Nelse Dialogue: 0,1:03:13.87,1:03:14.87,Default,,0000,0000,0000,,22 Dialogue: 0,1:03:14.87,1:03:49.24,Default,,0000,0000,0000,,be employed Dialogue: 0,1:03:49.24,1:04:01.10,Default,,0000,0000,0000,,one hand it's just a progression and\Nit's not that newspapers where three of Dialogue: 0,1:04:01.10,1:04:07.16,Default,,0000,0000,0000,,criticism they had their faults as well\Nbut then reading the news and print had Dialogue: 0,1:04:07.16,1:04:12.87,Default,,0000,0000,0000,,a different set of biases than seeing it\Non television so it's a natural Dialogue: 0,1:04:12.87,1:04:19.81,Default,,0000,0000,0000,,progression from nightly news to comedy\Nprograms because they really are about Dialogue: 0,1:04:19.81,1:04:26.89,Default,,0000,0000,0000,,eliciting responses gathering audiences\Neliciting responses rather than trying Dialogue: 0,1:04:26.89,1:04:35.19,Default,,0000,0000,0000,,to arrange things in a coherent and\Nlogical manner so it's all relative so I Dialogue: 0,1:04:35.19,1:04:42.88,Default,,0000,0000,0000,,mean compared to what used to be the\Nnightly news it's it's further sliding Dialogue: 0,1:04:42.88,1:04:48.88,Default,,0000,0000,0000,,further downhill but it's not that the\Nnightly news was that was particularly a Dialogue: 0,1:04:48.88,1:04:54.67,Default,,0000,0000,0000,,great way to get news either you know\Nthere was a time when no serious person Dialogue: 0,1:04:54.67,1:04:59.42,Default,,0000,0000,0000,,would say that they got their news only\Nfrom television if you ever heard of the Dialogue: 0,1:04:59.42,1:05:04.74,Default,,0000,0000,0000,,the novel being there by Jerzy Kosinski\Nthe movie they made out of it it was Dialogue: 0,1:05:04.74,1:05:11.41,Default,,0000,0000,0000,,like the big joke in the novel was that\Nthis one fellow says I like to watch and Dialogue: 0,1:05:11.41,1:05:15.54,Default,,0000,0000,0000,,that people said it's so refreshing to\Nsee someone who says they get their news Dialogue: 0,1:05:15.54,1:05:19.42,Default,,0000,0000,0000,,from television actually read it into\Nthe character but I don't know if you if Dialogue: 0,1:05:19.42,1:05:25.52,Default,,0000,0000,0000,,you remember or noticed a man who is\Nthis moment when Katie Couric was Dialogue: 0,1:05:25.52,1:05:29.10,Default,,0000,0000,0000,,interviewing Sarah Palin and she says\Nwell where do you get your news from Dialogue: 0,1:05:29.10,1:05:33.53,Default,,0000,0000,0000,,what newspapers do you read and she\Ncouldn't answer to all I read all of Dialogue: 0,1:05:33.53,1:05:34.39,Default,,0000,0000,0000,,them right Dialogue: 0,1:05:34.39,1:05:38.17,Default,,0000,0000,0000,,could tell she was just bullshitting\Nright i mean that she couldn't answer Dialogue: 0,1:05:38.17,1:05:45.89,Default,,0000,0000,0000,,and more recently I forget who was it\Nsomeone asked a trump you know what Dialogue: 0,1:05:45.89,1:05:49.68,Default,,0000,0000,0000,,who are as military involved Bazar what\Ndoes he get his military advice from an Dialogue: 0,1:05:49.68,1:05:57.58,Default,,0000,0000,0000,,800 i watch the shows I mean this is a\Nproblem it's also a problem by the way Dialogue: 0,1:05:57.58,1:06:00.41,Default,,0000,0000,0000,,as PowerPoint which is also saw the\Nusual Dialogue: 0,1:06:00.41,1:06:05.03,Default,,0000,0000,0000,,medium no supe seriously they found this\Na major problem for the military Dialogue: 0,1:06:05.03,1:06:10.09,Default,,0000,0000,0000,,that the pentagon there they look at the\Npower points they don't get the Dialogue: 0,1:06:10.09,1:06:14.76,Default,,0000,0000,0000,,explanation and they think they have\Nthat's what people say it's also in Dialogue: 0,1:06:14.76,1:06:20.29,Default,,0000,0000,0000,,business they say oh I mister talking I\NC you can you know Casey your PowerPoint Dialogue: 0,1:06:20.29,1:06:30.58,Default,,0000,0000,0000,,and its abbreviated its visual but they\Ndon't get the context Dialogue: 0,1:06:30.58,1:06:44.73,Default,,0000,0000,0000,,condemnation Dialogue: 0,1:06:44.73,1:08:00.14,Default,,0000,0000,0000,,story is the latest version and of\Ncourse what can be harder than trying to Dialogue: 0,1:08:00.14,1:08:07.47,Default,,0000,0000,0000,,get a young child to sit still I mean it\Ngoes completely against the grain Dialogue: 0,1:08:07.47,1:08:12.86,Default,,0000,0000,0000,,you know that's why we have to learning\Nto read and write is completely Dialogue: 0,1:08:12.86,1:08:18.13,Default,,0000,0000,0000,,artificial learning to speak and listen\Nisn't that's natural to us reading and Dialogue: 0,1:08:18.13,1:08:23.08,Default,,0000,0000,0000,,writing is artificial and its fragile\Nfor that great reason to keep trying to Dialogue: 0,1:08:23.08,1:08:29.68,Default,,0000,0000,0000,,find ways to make it fun and you know\Nand get some game applications just the Dialogue: 0,1:08:29.68,1:08:35.11,Default,,0000,0000,0000,,latest version of that and the problem\Nis that with all these attempts to use Dialogue: 0,1:08:35.11,1:08:39.81,Default,,0000,0000,0000,,formats whether it's that or sesame\Nstreet and posting was an early critic Dialogue: 0,1:08:39.81,1:08:45.27,Default,,0000,0000,0000,,of Sesame Street as being all about\Nadvertising formats you know that it Dialogue: 0,1:08:45.27,1:08:48.45,Default,,0000,0000,0000,,really was more about that than anything\Nelse Dialogue: 0,1:08:48.45,1:08:53.56,Default,,0000,0000,0000,,it teaches that's what it teaches that\Nyou know it's the manner not Dialogue: 0,1:08:53.56,1:09:00.34,Default,,0000,0000,0000,,content so it teaches game playing and I\Nlove playing games I spent when I was Dialogue: 0,1:09:00.34,1:09:04.91,Default,,0000,0000,0000,,younger I spent many a late night on\Ncomputer games in and I still play like Dialogue: 0,1:09:04.91,1:09:09.32,Default,,0000,0000,0000,,plants vs zombies and in some of these\Nother games not angry birds they're Dialogue: 0,1:09:09.32,1:09:15.92,Default,,0000,0000,0000,,stupid but you know but they're not that\Nthat's what they teach you they teach Dialogue: 0,1:09:15.92,1:09:20.89,Default,,0000,0000,0000,,you how to play games and that's very\Ndifferent from learning to read and Dialogue: 0,1:09:20.89,1:09:25.66,Default,,0000,0000,0000,,write I tell you when I was two years\Nago and posting was still alive I was Dialogue: 0,1:09:25.66,1:09:32.32,Default,,0000,0000,0000,,teaching and M a class and I had him in\Nas a guest lecturer he was my mentor or Dialogue: 0,1:09:32.32,1:09:40.50,Default,,0000,0000,0000,,and really friends and I wanted to play\Ndevil's advocate so I and my son was Dialogue: 0,1:09:40.50,1:09:46.85,Default,,0000,0000,0000,,just a few years old they said you know\Nhe's watching he's watching Sesame Dialogue: 0,1:09:46.85,1:09:51.15,Default,,0000,0000,0000,,Street and he's learning letters and\Nnumbers from Sesame Street and postman Dialogue: 0,1:09:51.15,1:09:56.96,Default,,0000,0000,0000,,said well you know lance and they're\Nonly 26 letters in the alphabet and Dialogue: 0,1:09:56.96,1:10:01.51,Default,,0000,0000,0000,,children have been able to learn this\Nfor thousands of years without the Dialogue: 0,1:10:01.51,1:10:08.59,Default,,0000,0000,0000,,benefit of television and that's really\Nthe case so you know i mean it's very Dialogue: 0,1:10:08.59,1:10:09.88,Default,,0000,0000,0000,,hard to do Dialogue: 0,1:10:09.88,1:10:18.06,Default,,0000,0000,0000,,education is very hard so you know where\Nwe love to look for technologies to try Dialogue: 0,1:10:18.06,1:10:23.58,Default,,0000,0000,0000,,to make it easyer but in the end it's\Nthe teacher and the student that's what Dialogue: 0,1:10:23.58,1:10:24.36,Default,,0000,0000,0000,,it comes down to