WEBVTT

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Hello, this is Howard Rheingold.

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We're talking with Robin Good about curation

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So Robin, I loved your series of articles, 
I highly recommend them

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I just wanted to get directly from you 
a few thoughts about curation online

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starting with what do you think the 
importance in the place of curation is

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today from for anybody who's online?

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(RG) I think I'll you could see it this way:

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we've reached somehow the limit

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of understanding 
and making sense of the information

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just by going out to Google, typing out
a query

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and getting a listing of things that could
be relevant to us.

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I think this is like, you know, 
having been hungry

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and going to McDonald's, you know: 
it's fast food information

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but I want something more like
when I go to a restaurant

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I can choose to have a restaurant tjat has
the foods, the quality, the level

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and the type of customer service,
and so on.

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So I am looking for a new level of
accessing information whereby

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I'm not just trying to list and rank
information

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but I'm trying to make sense 
of the information

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this is what people
want more and more

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because one article by itself or a link 
or a video

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sometimes is just a little opening hole
to understanding that topic

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while if there was some kind of 
intermediate layer

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whether done by an algorithm
or by people

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contributing and working
with an algorithm to collect,

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things that make sense on a certain topic,
I think we would be in a position

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to inform and learn much faster and 
much better than we can do now.

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(HR) What qualities do you think
a curator ought to have?

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(RG) Well, he's got to be somewhat of a
very curious person

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and a passionate person in the area
where he wants to curate.

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I don't think you can just go about
curating a topic

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because you wake up and that's
something you want to do -- well,

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you certainly can and gain confidence
with it with time

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but it would be best that you go and
curate something

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that you're already very 
passionate about, that you'd be exposed to

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so that you have some sensitivity, 
some antennas

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that allow you to understand what is good,
what is better,

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because then it becomes a point of 
who are you doing this for.

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Are you just an artis painting 
something for yourself

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or are you curating something 
for a specific audience,

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trying to intercept a specific need and
resolve it

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with that channel of information?

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So I would think that knowing the audience
and being an expert on the topic

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helps someone curate whatever type of
information items he has at his disposal.

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That, I think, are the key elements.

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Then you you gotta be very transparent
and give full credit

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to whoever you are gathering in

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and expose actually the best qualities 
of these sources and people

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and add something of your own, that is,

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the ultimate quality of the curator
is like the one for a DJ.

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I mean, what's the difference between
putting a mixed tape and a live DJ?

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I think those same qualities apply 
somewhat to a content curator: ////

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that is the ability to listen closely to
what I of volumes at the moment he's

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serving

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and and providing a context so that the
type of information ease or she's

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collecting

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make sense to them so you may have to
change titles may take

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change descriptions images order how he
just oppose things

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but you have to customize the flow for
that purpose the man

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public you're doing that for Jordan who
who you are. should come

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come through just to some degree your

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your sensibility and your your point of
view aren't you

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not be completely suppressed when you're
your jury

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they may be different instances any

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situations business why is

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a a sure research and information
activities

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how he may vary our I wouldn't be so
sure that all the time you'd have to

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bring

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out your personality but that

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there is no way that you can not somehow
stand in some position

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cell them would be a generic position it
may be a bit more

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I def I'm positions for those who have
had it all to take political stances or

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research things where their

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opal's Inc views but again there you may
be a great reader by just sending out

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for your position

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or maybe even a better curator by
creating

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all the positions that out there and
allowing people to discover which ones

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it's best for their money both of them
are valid to me

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are a woman what is your advice to do to
people about how to go about this and be

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I know %um a very detailed workflow you
just

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someone wants to go ahead and start
curating in the butt

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a passion for subject in some knowledge
about it would out

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how they go about

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the first thing you want to do is to

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collect your so say risk your

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the places where you're going to gather
that information you wanna start from

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some basis at these may be some blogs

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I some video channels says some

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tweet their personalities fun pages

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anything especially that he's capable of
producing

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on RSS feed in is very useful for

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cue Radian creating channels on the
information dedicated to a specific

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topic

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you you want them to become familiar
with something that the ski

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a and technically beat for it was
difficult to understand is what I call a

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persistent search that is the ability to
set out a search for a topic

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and be alerted any time something comes
up so that you can discover

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new things but you can discover also
news sources for information that you

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may not be aware of

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eddie Van Ness when you bring together
different sources

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ones you know that once you're going to
discover gradually

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it the core part of your job is

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to select to pick does that really count
in again to customize them

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personalizing for your audience for this
specific communication

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objective yes it out for yourself with
that channel or stream of the

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information you're creating

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so in the job to describe is as simple
as that you you may want and to

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share this information to package it
happened distributed in different ways

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but

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the core elements are basically does
once they're

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so many people then just worry about

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a what is the tool that can do all the
stuff in a simple way without needing me

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to know HTML RSS tags at

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persistent searches and so on so let me
get a right to that

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and dat is if I were to advise

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a tool that I am NOT associated with
commercially they think helps anyone

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who's in all this

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to get good grapes all what

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curating information can do when I can
be done

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is the one you're using yourself since a
few days and that's cool beat

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as see okie .it

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that's just bury simple to use free tool

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that allows you to aggregate fielder's
church put together information even

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layout and publish it

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within a workflow that is extremely easy

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an almost intuitive to pick up

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and %uh I also likes kinda the community
feature a Scooby

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im at the am there are people can cook
can

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recommend sources to you and then you
have a stream sources

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besides the ones that you gone out and
and found

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that you can go through and you can
either I'm use them

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you can discard them or you can say and
when used as source anymore so

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use dream become smarter as you as you
you

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mercury did is a tool I like a lot too

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yes but there are actually very many
tula in de-

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if you recall on 2005 ahead

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what was the did montel the ID March or
April I was in San Francisco with you on

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mountain time of bias we were talking
for the first time in that beautiful

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scenery aboul what we discussed in now
that he's news Gration

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and you with leukemia me and wondering
where their

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that made any sense at I'm so glad that
that this time has passed and it's

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become a reality I was

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Solex I did last year and in the last
few months where

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about sixty Diff'rent corporation
content curation tools have come out

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that created that

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at map you've probably seen which update
every weekend

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and what is surprising ease now all
these different

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areas for content curation because we
study

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RSS curating content in news creating
news Raiders as they call them specific

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thematic channels but

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now there's a universe of other
possibilities that is

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that is DVD a curation they resell

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product curation these fashion duration
which is

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fantastic go in CT said it's called
police for

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PE ow.ly voor E

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and see what people can do to a team
together different fashion elements like

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shoes & jewelry

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and attic gadgets and create day who
radiate

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sets said that it really a interesting
and visually appealing

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you so I think the horizon easy and
understanding that basically anything

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can be curated doesn't have to be on the
news you can create stuff that

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doesn't be doesn't have to be connected
tweet their

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or staff detachments right at this
moment me

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even collecting and curating what he's
out there for the past

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I we've got into the DL situation from
the beginning until now

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it's something useful and I think that
direction of the future

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ease if not for Google for us to create

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an alternative titles Google where we
can cooperatively

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curating information that is out there
think for a moment

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if instead of depending of secret
algorithms to decide for us

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what is relevant we could choose
individually each one of us

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we charge a ranking elements we want to
use

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or tap into your lines and the one of my
friend and the other friend

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and create our own eco-system I'll

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but she rated algorithm sir curated
collections have information on how to

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make sense of reality

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instead of depending of somebody or
depends on profits and as clues

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is clue simply on its own earnings to
decide what's best for us and that's

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absurd for me because the world s now
lives in an economy the information we

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depend so much I needed

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it is not just a matter of doing a
business online it's a matter

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of allow each I each one of us like to
breathe get water

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to be able to access information and
make some good use of it

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I don't know it and it and agree with
these are not but to me it's a planetary

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question that two people should start to
addressing

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yes that's why I think it a a
fundamental literacy about duration is

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something that everybody ought to know
about it min

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not just for specialists just like there
are

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our web sites did get a lot of traffic
there are too many many many web sites

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that may not get the huge amount of
traffic but we wouldn't have the really

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rich

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eco-system online if we didn't have so
many

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contributors so I I really like your
division which YouTube resent to

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so enthusiastically in passionately I'm
I really population of

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a few readers that its it's not just for
the individuals is further

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the whole system I'm make it much much
richer

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then than it is already yeah we want to
have different points of view all week

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dust that mean

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as should you formation ranking be

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I on-demand fundamentalist religion
because

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what is that I mean if there is one
entity that secretly knows what is true

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or not

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isn't that religion so I don't want to
depend on some religious organization to

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the sale

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what's out there and I want to be able
to tap on different points of views that

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want to be able to contribute

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12 other people understand what I have
discovered and the system we have now

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does not allow me to do this so more and
more i'm looking for people can be

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gateways to the information they need
India's must be trusted people

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so we need out a Google love the people
for the people

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I'm not me %uh individual curator's
doing this for ourselves that's what we

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need yes

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this is wonderful thank you so much and
and thank you for your wonderful

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hospitality in Rome I will never forget
it

00:13:32.030 --> 00:13:35.360
and and hope to see you there again soon

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all right thank you I had my share my
mind get it

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by do

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do

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do

00:13:54.600 --> 00:14:01.600
do

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do the