WEBVTT 99:59:59.999 --> 99:59:59.999 99:59:59.999 --> 99:59:59.999 We're talking with Robin Good about curation 99:59:59.999 --> 99:59:59.999 Robin, I love your series of articles 99:59:59.999 --> 99:59:59.999 I highly recommend them 99:59:59.999 --> 99:59:59.999 I just wanted to get directly from you 99:59:59.999 --> 99:59:59.999 a few thoughts about curation online 99:59:59.999 --> 99:59:59.999 starting with 99:59:59.999 --> 99:59:59.999 what do you think the importance 99:59:59.999 --> 99:59:59.999 in the place of curation is, 99:59:59.999 --> 99:59:59.999 for anybody who's online? 99:59:59.999 --> 99:59:59.999 I think, we could see this way 99:59:59.999 --> 99:59:59.999 We reach somehow the limit of 99:59:59.999 --> 99:59:59.999 understanding and making sense 99:59:59.999 --> 99:59:59.999 of information just by going out 99:59:59.999 --> 99:59:59.999 to Google, typing out a query 99:59:59.999 --> 99:59:59.999 and getting a listing of things 99:59:59.999 --> 99:59:59.999 that could be relevant to us. 99:59:59.999 --> 99:59:59.999 I think, this is like being hungry 99:59:59.999 --> 99:59:59.999 and going to McDonalds, 99:59:59.999 --> 99:59:59.999 like having fast food information 99:59:59.999 --> 99:59:59.999 but I want something more 99:59:59.999 --> 99:59:59.999 like when I go to a restaurant 99:59:59.999 --> 99:59:59.999 I can choose the type of restaurant, 99:59:59.999 --> 99:59:59.999 the type of food, the quality, the level, 99:59:59.999 --> 99:59:59.999 the type of customer service 99:59:59.999 --> 99:59:59.999 and so on, so 99:59:59.999 --> 99:59:59.999 I am looking for a new level of 99:59:59.999 --> 99:59:59.999 accessing information whereby 99:59:59.999 --> 99:59:59.999 I'm not just trying to list and rank 99:59:59.999 --> 99:59:59.999 information but then trying to 99:59:59.999 --> 99:59:59.999 make sense of information. 99:59:59.999 --> 99:59:59.999 This is what people want more and more 99:59:59.999 --> 99:59:59.999 because one article by itself or a link, 99:59:59.999 --> 99:59:59.999 or a resource, or a video, sometimes 99:59:59.999 --> 99:59:59.999 it's just a little opening hole 99:59:59.999 --> 99:59:59.999 into understanding that topic 99:59:59.999 --> 99:59:59.999 while if there was some kind of 99:59:59.999 --> 99:59:59.999 intermediate layer, whether done by 99:59:59.999 --> 99:59:59.999 an algorithm or by people contributing 99:59:59.999 --> 99:59:59.999 and working with an algorithm to 99:59:59.999 --> 99:59:59.999 collect things that make sense on 99:59:59.999 --> 99:59:59.999 a certain topic. 99:59:59.999 --> 99:59:59.999 I think we would be in a position 99:59:59.999 --> 99:59:59.999 to inform and learn much faster 99:59:59.999 --> 99:59:59.999 and much better than we can do now. 99:59:59.999 --> 99:59:59.999 What qualities do you think 99:59:59.999 --> 99:59:59.999 a curator ought to have? 99:59:59.999 --> 99:59:59.999 Well, it's got to be somewhat of a very 99:59:59.999 --> 99:59:59.999 curious person and a passionate person 99:59:59.999 --> 99:59:59.999 in area where you want to curate. 99:59:59.999 --> 99:59:59.999 I don't think you can just go about 99:59:59.999 --> 99:59:59.999 curating a topic because you wake up 99:59:59.999 --> 99:59:59.999 and that's something you want to do. 99:59:59.999 --> 99:59:59.999 Well, you certainly can and gain confidence 99:59:59.999 --> 99:59:59.999 within time, but it would be best that 99:59:59.999 --> 99:59:59.999 you go and curate something that you're 99:59:59.999 --> 99:59:59.999 already very passionate about, 99:59:59.999 --> 99:59:59.999 that you've been exposed to so that 99:59:59.999 --> 99:59:59.999 you have some sincerity, some antennas 99:59:59.999 --> 99:59:59.999 that allow you to understand what is good, 99:59:59.999 --> 99:59:59.999 what is better, because then it becomes 99:59:59.999 --> 99:59:59.999 a point of who are you doing this for. 99:59:59.999 --> 99:59:59.999 Are you just an artist painting something 99:59:59.999 --> 99:59:59.999 for yourself or you're creating something 99:59:59.999 --> 99:59:59.999 for a specific audience that's trying to 99:59:59.999 --> 99:59:59.999 intercept a specific need and resolve it 99:59:59.999 --> 99:59:59.999 with that channel of information. 99:59:59.999 --> 99:59:59.999 I would think that knowing the audience 99:59:59.999 --> 99:59:59.999 and being an expert on the topic help 99:59:59.999 --> 99:59:59.999 someone curate whatever type of 99:59:59.999 --> 99:59:59.999 information; I see them as a disposal 99:59:59.999 --> 99:59:59.999 that I think are the key elements, then, 99:59:59.999 --> 99:59:59.999 you got to be very transparent and 99:59:59.999 --> 99:59:59.999 give full credit to whomever you're 99:59:59.999 --> 99:59:59.999 gathering in and expose, actually, 99:59:59.999 --> 99:59:59.999 the best qualities of these sources 99:59:59.999 --> 99:59:59.999 and people, and add something of your own 99:59:59.999 --> 99:59:59.999 that is the ultimate quality of the curator, 99:59:59.999 --> 99:59:59.999 like DJ, I mean, what's the difference 99:59:59.999 --> 99:59:59.999 between putting a mix tape and a live DJ? 99:59:59.999 --> 99:59:59.999 I think those