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I'm a designer and an educator.

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I'm a multitasking person, and I push my students

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to fly through a very creative, multitasking design process.

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But how efficient is, really, this multitasking?

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Let's consider for a while the option of monotasking.

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A couple of examples.

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Look at that.

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This is my multitasking activity result. (Laughter)

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So trying to cook, answering the phone, writing SMS,

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and maybe uploading some pictures

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about this awesome barbecue.

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So someone tells us the story about supertaskers,

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so this two percent of people who are able

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to control multitasking environment.

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But what about ourselves, and what about our reality?

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When's the last time you really enjoyed

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just the voice of your friend?

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So this is a project I'm working on,

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and this is a series of front covers

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to downgrade our super, hyper —

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(Laughter) (Applause)

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to downgrade our super, hyper-mobile phones

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into the essence of their function.

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Another example: Have you ever been to Venice?

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How beautiful it is to lose ourselves in these little streets

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on the island.

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But our multitasking reality is pretty different,

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and full of tons of information.

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So what about something like that

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to rediscover our sense of adventure?

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I know that it could sound pretty weird to speak about mono

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when the number of possibilities is so huge,

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but I push you to consider the option of

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focusing on just one task,

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or maybe turning your digital senses totally off.

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So nowadays, everyone could produce his mono product.

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Why not? So find your monotask spot

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within the multitasking world.

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Thank you.

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(Applause)