[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:01.14,0:00:02.10,Default,,0000,0000,0000,,Hi.
Dialogue: 0,0:00:02.10,0:00:04.90,Default,,0000,0000,0000,,My name is Hisham Elzubair.
Dialogue: 0,0:00:04.90,0:00:06.74,Default,,0000,0000,0000,,I'll give you a brief about myself.
Dialogue: 0,0:00:06.74,0:00:08.40,Default,,0000,0000,0000,,I lived in various countries like I said,
Dialogue: 0,0:00:08.40,0:00:10.03,Default,,0000,0000,0000,,and I moved to Sudan \Nabout two years ago.
Dialogue: 0,0:00:10.04,0:00:12.47,Default,,0000,0000,0000,,After about one year of being in Sudan
Dialogue: 0,0:00:12.47,0:00:14.84,Default,,0000,0000,0000,,I felt very frustrated seeing this country\Nso rich with so many things,
Dialogue: 0,0:00:14.84,0:00:16.93,Default,,0000,0000,0000,,yet, things used to be standing still.
Dialogue: 0,0:00:16.93,0:00:20.09,Default,,0000,0000,0000,,So I thought, let me put my talents\Nand the talents of others,
Dialogue: 0,0:00:20.09,0:00:22.24,Default,,0000,0000,0000,,and let's do something positive \Nfor the country.
Dialogue: 0,0:00:22.24,0:00:25.63,Default,,0000,0000,0000,,Keep your mind that finding people \Nis relatively easy. \N
Dialogue: 0,0:00:25.63,0:00:28.93,Default,,0000,0000,0000,,We began the hunt looking \Nfor media specialists,
Dialogue: 0,0:00:28.93,0:00:31.92,Default,,0000,0000,0000,,and creators in the various fields.
Dialogue: 0,0:00:32.58,0:00:36.25,Default,,0000,0000,0000,,The process first began by a portion \Nof people I knew personally.\N
Dialogue: 0,0:00:36.25,0:00:38.18,Default,,0000,0000,0000,,And they knew people, \Nwho were also talented,
Dialogue: 0,0:00:38.18,0:00:39.91,Default,,0000,0000,0000,,and utilizing social networks,
Dialogue: 0,0:00:39.91,0:00:41.84,Default,,0000,0000,0000,,we were able to locate \Na lot more people,
Dialogue: 0,0:00:41.84,0:00:43.51,Default,,0000,0000,0000,,and those people knew people \Nin their circles \N
Dialogue: 0,0:00:43.51,0:00:46.45,Default,,0000,0000,0000,,were able to reffer them to us.
Dialogue: 0,0:00:46.45,0:00:48.96,Default,,0000,0000,0000,,About 80% of those people \Nwho we approached,
Dialogue: 0,0:00:48.98,0:00:51.34,Default,,0000,0000,0000,,joined the project on voluntary basis.
Dialogue: 0,0:00:51.34,0:00:52.47,Default,,0000,0000,0000,,They didn't join for the money,
Dialogue: 0,0:00:52.47,0:00:54.84,Default,,0000,0000,0000,,they joined for what the spirit \Nof the project is all about:
Dialogue: 0,0:00:54.84,0:00:56.46,Default,,0000,0000,0000,,for the betterment of Sudan.
Dialogue: 0,0:00:56.46,0:00:59.86,Default,,0000,0000,0000,,That's the actual glue \Nthat bonds all of us together. \N
Dialogue: 0,0:00:59.86,0:01:03.46,Default,,0000,0000,0000,,Now, in terms of: Why does it work?
Dialogue: 0,0:01:04.61,0:01:06.73,Default,,0000,0000,0000,,Or, how does it work?
Dialogue: 0,0:01:06.73,0:01:09.84,Default,,0000,0000,0000,,There are number of systems\Nwe impelment to help us to ensure this.\N
Dialogue: 0,0:01:09.84,0:01:11.85,Default,,0000,0000,0000,,First, each with their own setup.
Dialogue: 0,0:01:11.85,0:01:13.04,Default,,0000,0000,0000,,We don't have capital, \Nwe don't have money,
Dialogue: 0,0:01:13.04,0:01:14.36,Default,,0000,0000,0000,,we don't have an office.
Dialogue: 0,0:01:14.36,0:01:17.96,Default,,0000,0000,0000,,So, everyone uses their own equipment \Nat home to produce the work.\N
Dialogue: 0,0:01:17.96,0:01:20.95,Default,,0000,0000,0000,,We also utilize communication.\NCommunication is key:
Dialogue: 0,0:01:20.95,0:01:23.64,Default,,0000,0000,0000,,phones, SMS, chats, e-mails,
Dialogue: 0,0:01:23.64,0:01:27.37,Default,,0000,0000,0000,,every form of communication \Navailable as possible is used.\N
Dialogue: 0,0:01:27.37,0:01:29.56,Default,,0000,0000,0000,,We also host specialized meetings,
Dialogue: 0,0:01:29.56,0:01:31.78,Default,,0000,0000,0000,,meetings for scenario guys, \Nmeetings for the website guys,\N
Dialogue: 0,0:01:31.78,0:01:35.48,Default,,0000,0000,0000,,meetings for the marketing guys \Nto get the work coordinated.
Dialogue: 0,0:01:35.75,0:01:38.26,Default,,0000,0000,0000,,Most of the work is done in solitude,
Dialogue: 0,0:01:38.26,0:01:41.21,Default,,0000,0000,0000,,at one's home, and then they email \Nthe other members\N
Dialogue: 0,0:01:41.21,0:01:43.85,Default,,0000,0000,0000,,or relevant members of the project \Nthat work has been done.
Dialogue: 0,0:01:43.85,0:01:45.52,Default,,0000,0000,0000,,We also have a virtual office,
Dialogue: 0,0:01:45.52,0:01:48.03,Default,,0000,0000,0000,,we have shared calendars, \Nshared to-do lists,
Dialogue: 0,0:01:48.03,0:01:50.85,Default,,0000,0000,0000,,shared files, shared contact sheets,
Dialogue: 0,0:01:50.85,0:01:52.88,Default,,0000,0000,0000,,so we are able to integrate \Nthe work together.
Dialogue: 0,0:01:52.88,0:01:54.85,Default,,0000,0000,0000,,We operate on total transparency,
Dialogue: 0,0:01:54.85,0:01:56.92,Default,,0000,0000,0000,,and we believe \Nthat transparency itself is a vehicle \N
Dialogue: 0,0:01:56.92,0:01:59.88,Default,,0000,0000,0000,,that enables this work to proceed further.
Dialogue: 0,0:02:00.00,0:02:03.27,Default,,0000,0000,0000,,We also operate on a shared goal \Ndriven coordination system.
Dialogue: 0,0:02:03.27,0:02:08.26,Default,,0000,0000,0000,,It's the goal of the whole project \Nthat actually makes us work together.
Dialogue: 0,0:02:09.05,0:02:11.38,Default,,0000,0000,0000,,Now, why [does] it work?
Dialogue: 0,0:02:11.53,0:02:13.13,Default,,0000,0000,0000,,A lot of people ask me this question.
Dialogue: 0,0:02:13.13,0:02:16.03,Default,,0000,0000,0000,,Well, like I said, the overall goal\Nthe betterment of Sudan,
Dialogue: 0,0:02:16.03,0:02:19.66,Default,,0000,0000,0000,,to improve Sudan's image, \Nis a goal that we share together.
Dialogue: 0,0:02:19.66,0:02:22.36,Default,,0000,0000,0000,,So, it's something that moves \Nand drives us together.
Dialogue: 0,0:02:22.36,0:02:24.52,Default,,0000,0000,0000,,It also provides an opportunity \Nto create a very high quality
Dialogue: 0,0:02:24.52,0:02:26.30,Default,,0000,0000,0000,,in something we all aspire to.
Dialogue: 0,0:02:26.30,0:02:27.61,Default,,0000,0000,0000,,Sudan is very --
Dialogue: 0,0:02:27.61,0:02:30.65,Default,,0000,0000,0000,,you don't see this very often in Sudan,\Nso it's something that moves us.
Dialogue: 0,0:02:30.65,0:02:32.22,Default,,0000,0000,0000,,It's an addition to one's CV.
Dialogue: 0,0:02:32.22,0:02:34.94,Default,,0000,0000,0000,,We believe the work we do \Nin Almawja is so valuable \N
Dialogue: 0,0:02:34.95,0:02:37.22,Default,,0000,0000,0000,,that it can be a good addition \Nto one's CV.
Dialogue: 0,0:02:38.50,0:02:42.30,Default,,0000,0000,0000,,It also provides opportunity for one \Nto work with complementary talents,
Dialogue: 0,0:02:42.30,0:02:46.92,Default,,0000,0000,0000,,to produce a more complete \Nmedia product or unit.
Dialogue: 0,0:02:46.92,0:02:50.44,Default,,0000,0000,0000,,It provides the opportunity for one \Nto start his own project,
Dialogue: 0,0:02:50.44,0:02:51.35,Default,,0000,0000,0000,,or her own project,
Dialogue: 0,0:02:51.35,0:02:52.94,Default,,0000,0000,0000,,and we lend a hand and share\Nto make sure
Dialogue: 0,0:02:52.94,0:02:55.20,Default,,0000,0000,0000,,that the project is realized,\Nsupervised for project ownership.
Dialogue: 0,0:02:55.22,0:02:58.04,Default,,0000,0000,0000,,Finally, revenue generation.
Dialogue: 0,0:02:58.04,0:02:59.68,Default,,0000,0000,0000,,Money is the least of the priorities,
Dialogue: 0,0:02:59.68,0:03:01.65,Default,,0000,0000,0000,,for money [goes] for marketing
Dialogue: 0,0:03:01.65,0:03:04.17,Default,,0000,0000,0000,,[and] exceptional costs before \Nwe actually enjoy the fruits.
Dialogue: 0,0:03:04.17,0:03:07.15,Default,,0000,0000,0000,,Now, we do suffer a lot of setbacks.
Dialogue: 0,0:03:07.15,0:03:09.56,Default,,0000,0000,0000,,This is natural, I guess.
Dialogue: 0,0:03:09.56,0:03:11.72,Default,,0000,0000,0000,,One of the setbacks we suffer
Dialogue: 0,0:03:11.72,0:03:14.03,Default,,0000,0000,0000,,is the priorities given to the actual jobs,
Dialogue: 0,0:03:14.03,0:03:17.60,Default,,0000,0000,0000,,so the amount of time allocated to Almawja\Nis significantly reduced.
Dialogue: 0,0:03:17.60,0:03:20.69,Default,,0000,0000,0000,,That's something [that]\Nhas a quite impact on us.
Dialogue: 0,0:03:20.69,0:03:23.01,Default,,0000,0000,0000,,Also social obligations, \Nspecially in Sudan,
Dialogue: 0,0:03:23.01,0:03:24.68,Default,,0000,0000,0000,,I'm sure you guys are familiar,
Dialogue: 0,0:03:24.68,0:03:28.94,Default,,0000,0000,0000,,takes a quite a toll also on the time \Nallocate to Almawja.
Dialogue: 0,0:03:28.94,0:03:30.64,Default,,0000,0000,0000,,Anther issue is general laziness,
Dialogue: 0,0:03:30.64,0:03:33.55,Default,,0000,0000,0000,,and time culture issues in Sudan,
Dialogue: 0,0:03:33.55,0:03:36.70,Default,,0000,0000,0000,,so the time allocated to Almawja \Nagain is reduced further.
Dialogue: 0,0:03:36.70,0:03:38.38,Default,,0000,0000,0000,,There are other issues\Nwe experience, such as\N
Dialogue: 0,0:03:38.38,0:03:39.86,Default,,0000,0000,0000,,lack of equipment.
Dialogue: 0,0:03:39.86,0:03:41.16,Default,,0000,0000,0000,,Again, we don't have a capital, \N
Dialogue: 0,0:03:41.16,0:03:43.85,Default,,0000,0000,0000,,so the equipment we have \Nis rather minimal.
Dialogue: 0,0:03:43.85,0:03:46.06,Default,,0000,0000,0000,,We hope this will change in the future.
Dialogue: 0,0:03:46.06,0:03:47.62,Default,,0000,0000,0000,,Also hardware issues,
Dialogue: 0,0:03:47.62,0:03:50.86,Default,,0000,0000,0000,,for the hardware issue we can't solve it \Nas easy as corporation can.
Dialogue: 0,0:03:50.86,0:03:53.77,Default,,0000,0000,0000,,So this is an issue \Nthat sets us back quite a bit.
Dialogue: 0,0:03:53.77,0:03:55.40,Default,,0000,0000,0000,,Finally, we learn as we go.
Dialogue: 0,0:03:55.40,0:03:56.93,Default,,0000,0000,0000,,So, sometimes we make mistakes,
Dialogue: 0,0:03:56.93,0:03:58.62,Default,,0000,0000,0000,,and we have to go back \Nand fix the mistakes.
Dialogue: 0,0:03:58.62,0:04:00.27,Default,,0000,0000,0000,,This sets us back, but as well
Dialogue: 0,0:04:00.27,0:04:03.76,Default,,0000,0000,0000,,it gives us the strength \Nto move forward in a better fashion.
Dialogue: 0,0:04:03.76,0:04:06.50,Default,,0000,0000,0000,,In terms of what we do as a group,
Dialogue: 0,0:04:06.50,0:04:08.36,Default,,0000,0000,0000,,we work on documentaries.
Dialogue: 0,0:04:08.36,0:04:10.37,Default,,0000,0000,0000,,One of them is the ancient \Nhistory of Sudan,
Dialogue: 0,0:04:10.37,0:04:12.83,Default,,0000,0000,0000,,which we're very proud of,\Njust completed.
Dialogue: 0,0:04:12.83,0:04:15.66,Default,,0000,0000,0000,,We're also working on 3D cartoon series,
Dialogue: 0,0:04:15.66,0:04:17.72,Default,,0000,0000,0000,,such as:\N(Arabic) Yawmiyat Balad,\N
Dialogue: 0,0:04:17.72,0:04:20.12,Default,,0000,0000,0000,,it's a cartoon that's in progress right now,
Dialogue: 0,0:04:20.12,0:04:22.75,Default,,0000,0000,0000,,should be released in about a year.
Dialogue: 0,0:04:22.75,0:04:25.29,Default,,0000,0000,0000,,We're also engaged in photo campaigns,
Dialogue: 0,0:04:25.29,0:04:27.80,Default,,0000,0000,0000,,where we collect various \Nartistic photos of Sudan,
Dialogue: 0,0:04:27.80,0:04:31.46,Default,,0000,0000,0000,,by various photographers,\Nso we can show the world.
Dialogue: 0,0:04:31.46,0:04:34.03,Default,,0000,0000,0000,,We're hoping to start \Nin training enthusiasts
Dialogue: 0,0:04:34.03,0:04:37.27,Default,,0000,0000,0000,,in different various specialties \Nvery soon
Dialogue: 0,0:04:37.27,0:04:39.83,Default,,0000,0000,0000,,to provide more recruits.
Dialogue: 0,0:04:40.61,0:04:42.61,Default,,0000,0000,0000,,Other parts we're working on \Ninclude music video clips.
Dialogue: 0,0:04:42.61,0:04:44.10,Default,,0000,0000,0000,,We're working on a video clip right now,
Dialogue: 0,0:04:44.10,0:04:47.49,Default,,0000,0000,0000,,for a Sudanese band, \Na song that is really beautiful.
Dialogue: 0,0:04:47.49,0:04:50.26,Default,,0000,0000,0000,,We're working on TV series, \Nthat should be coming soon.
Dialogue: 0,0:04:50.26,0:04:53.43,Default,,0000,0000,0000,,And we're also working on short films.
Dialogue: 0,0:04:53.43,0:04:55.70,Default,,0000,0000,0000,,We're soon to expand to creating movies,
Dialogue: 0,0:04:55.70,0:04:58.21,Default,,0000,0000,0000,,but we want to start slow and surely,
Dialogue: 0,0:04:58.46,0:05:00.29,Default,,0000,0000,0000,,we'll make sure that we do the right way,
Dialogue: 0,0:05:00.29,0:05:02.06,Default,,0000,0000,0000,,we don't move too fast.
Dialogue: 0,0:05:02.06,0:05:03.95,Default,,0000,0000,0000,,The shared principles that we have,
Dialogue: 0,0:05:03.95,0:05:06.79,Default,,0000,0000,0000,,are the cohesive glue \Nthat binds us altogether.
Dialogue: 0,0:05:06.79,0:05:09.09,Default,,0000,0000,0000,,One of the things is shifting perception,
Dialogue: 0,0:05:09.09,0:05:12.05,Default,,0000,0000,0000,,we want to shift the perception of Sudan \Nto a more positive and more real image
Dialogue: 0,0:05:12.05,0:05:14.25,Default,,0000,0000,0000,,than what is out there \Nin the media right now.
Dialogue: 0,0:05:14.25,0:05:17.38,Default,,0000,0000,0000,,We want to be a vehicle \Nof overall promotion of art and culture,
Dialogue: 0,0:05:17.38,0:05:20.10,Default,,0000,0000,0000,,by promoting all talents \Nand creativity in the country
Dialogue: 0,0:05:20.10,0:05:22.52,Default,,0000,0000,0000,,as something we all believe in.
Dialogue: 0,0:05:22.52,0:05:25.86,Default,,0000,0000,0000,,We want to create a platform for ourselves\Nand others to showcase our talents.
Dialogue: 0,0:05:27.65,0:05:31.13,Default,,0000,0000,0000,,Sudan is full of talents.\NI believe they need to be showcased.
Dialogue: 0,0:05:31.92,0:05:34.80,Default,,0000,0000,0000,,We believe entertainment brings relief,
Dialogue: 0,0:05:34.80,0:05:36.80,Default,,0000,0000,0000,,and relief is an important component\Nfor change to take place,
Dialogue: 0,0:05:36.80,0:05:39.29,Default,,0000,0000,0000,,which we're really after.
Dialogue: 0,0:05:39.29,0:05:42.45,Default,,0000,0000,0000,,We are also [in] education, \Nparticularly in terms of raising awareness,
Dialogue: 0,0:05:42.45,0:05:44.54,Default,,0000,0000,0000,,we want to raise awareness \Nof what is negative around and about us,
Dialogue: 0,0:05:44.54,0:05:46.31,Default,,0000,0000,0000,,as well as of what\Nwe should be proud of
Dialogue: 0,0:05:46.31,0:05:48.16,Default,,0000,0000,0000,,through our documentaries for instance.
Dialogue: 0,0:05:48.16,0:05:49.60,Default,,0000,0000,0000,,We would like to create a market.
Dialogue: 0,0:05:49.60,0:05:51.65,Default,,0000,0000,0000,,We believe that Sudan \Nhas a lot of talents
Dialogue: 0,0:05:51.65,0:05:53.37,Default,,0000,0000,0000,,that can provide all the country's \Nmedia needs,
Dialogue: 0,0:05:53.37,0:05:57.56,Default,,0000,0000,0000,,at comparative pricing and a better quality\Nthat worths outsource to.
Dialogue: 0,0:05:57.56,0:06:00.27,Default,,0000,0000,0000,,We would like to expand, \Nwe a have open board philosophy,
Dialogue: 0,0:06:00.27,0:06:01.81,Default,,0000,0000,0000,,the more the merrier.
Dialogue: 0,0:06:01.81,0:06:04.37,Default,,0000,0000,0000,,And finally, we'd like to be an inspiration.
Dialogue: 0,0:06:04.37,0:06:06.98,Default,,0000,0000,0000,,We let this model to be used by others,
Dialogue: 0,0:06:06.98,0:06:09.90,Default,,0000,0000,0000,,where you can create something great, \Nout of absolutely nothing.
Dialogue: 0,0:06:09.90,0:06:10.73,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:06:10.73,0:06:12.29,Default,,0000,0000,0000,,(Applause)