0:00:01.137,0:00:02.104
Hi.

0:00:02.104,0:00:04.905
My name is Hisham Elzubair.

0:00:04.905,0:00:06.740
I'll give you a brief about myself.

0:00:06.740,0:00:08.399
I lived in various countries like I said,

0:00:08.399,0:00:10.029
and I moved to Sudan [br]about two years ago.

0:00:10.045,0:00:12.474
After about one year of being in Sudan

0:00:12.474,0:00:14.840
I felt very frustrated seeing this country[br]so rich with so many things,

0:00:14.840,0:00:16.930
yet, things used to be standing still.

0:00:16.930,0:00:20.090
So I thought, let me put my talents[br]and the talents of others,

0:00:20.090,0:00:22.244
and let's do something positive [br]for the country.

0:00:22.244,0:00:25.626
Keep your mind that finding people [br]is relatively easy. [br]

0:00:25.626,0:00:28.931
We began the hunt looking [br]for media specialists,

0:00:28.931,0:00:31.920
and creators in the various fields.

0:00:32.582,0:00:36.253
The process first began by a portion [br]of people I knew personally.[br]

0:00:36.253,0:00:38.178
And they knew people, [br]who were also talented,

0:00:38.178,0:00:39.907
and utilizing social networks,

0:00:39.907,0:00:41.836
we were able to locate [br]a lot more people,

0:00:41.836,0:00:43.507
and those people knew people [br]in their circles [br]

0:00:43.507,0:00:46.447
were able to reffer them to us.

0:00:46.447,0:00:48.965
About 80% of those people [br]who we approached,

0:00:48.980,0:00:51.343
joined the project on voluntary basis.

0:00:51.343,0:00:52.474
They didn't join for the money,

0:00:52.474,0:00:54.844
they joined for what the spirit [br]of the project is all about:

0:00:54.844,0:00:56.457
for the betterment of Sudan.

0:00:56.457,0:00:59.860
That's the actual glue [br]that bonds all of us together. [br]

0:00:59.860,0:01:03.460
Now, in terms of: Why does it work?

0:01:04.614,0:01:06.733
Or, how does it work?

0:01:06.734,0:01:09.839
There are number of systems[br]we impelment to help us to ensure this.[br]

0:01:09.839,0:01:11.850
First, each with their own setup.

0:01:11.850,0:01:13.040
We don't have capital, [br]we don't have money,

0:01:13.040,0:01:14.358
we don't have an office.

0:01:14.358,0:01:17.958
So, everyone uses their own equipment [br]at home to produce the work.[br]

0:01:17.958,0:01:20.948
We also utilize communication.[br]Communication is key:

0:01:20.948,0:01:23.640
phones, SMS, chats, e-mails,

0:01:23.640,0:01:27.367
every form of communication [br]available as possible is used.[br]

0:01:27.367,0:01:29.557
We also host specialized meetings,

0:01:29.557,0:01:31.782
meetings for scenario guys, [br]meetings for the website guys,[br]

0:01:31.782,0:01:35.475
meetings for the marketing guys [br]to get the work coordinated.

0:01:35.752,0:01:38.260
Most of the work is done in solitude,

0:01:38.260,0:01:41.213
at one's home, and then they email [br]the other members[br]

0:01:41.213,0:01:43.850
or relevant members of the project [br]that work has been done.

0:01:43.850,0:01:45.522
We also have a virtual office,

0:01:45.522,0:01:48.030
we have shared calendars, [br]shared to-do lists,

0:01:48.030,0:01:50.851
shared files, shared contact sheets,

0:01:50.851,0:01:52.880
so we are able to integrate [br]the work together.

0:01:52.880,0:01:54.848
We operate on total transparency,

0:01:54.848,0:01:56.916
and we believe [br]that transparency itself is a vehicle [br]

0:01:56.916,0:01:59.879
that enables this work to proceed further.

0:02:00.002,0:02:03.273
We also operate on a shared goal [br]driven coordination system.

0:02:03.273,0:02:08.261
It's the goal of the whole project [br]that actually makes us work together.

0:02:09.046,0:02:11.376
Now, why [does] it work?

0:02:11.532,0:02:13.133
A lot of people ask me this question.

0:02:13.133,0:02:16.033
Well, like I said, the overall goal[br]the betterment of Sudan,

0:02:16.033,0:02:19.660
to improve Sudan's image, [br]is a goal that we share together.

0:02:19.660,0:02:22.355
So, it's something that moves [br]and drives us together.

0:02:22.355,0:02:24.519
It also provides an opportunity [br]to create a very high quality

0:02:24.519,0:02:26.300
in something we all aspire to.

0:02:26.300,0:02:27.607
Sudan is very --

0:02:27.607,0:02:30.651
you don't see this very often in Sudan,[br]so it's something that moves us.

0:02:30.651,0:02:32.219
It's an addition to one's CV.

0:02:32.219,0:02:34.938
We believe the work we do [br]in Almawja is so valuable [br]

0:02:34.954,0:02:37.222
that it can be a good addition [br]to one's CV.

0:02:38.500,0:02:42.296
It also provides opportunity for one [br]to work with complementary talents,

0:02:42.296,0:02:46.918
to produce a more complete [br]media product or unit.

0:02:46.918,0:02:50.440
It provides the opportunity for one [br]to start his own project,

0:02:50.440,0:02:51.353
or her own project,

0:02:51.353,0:02:52.936
and we lend a hand and share[br]to make sure

0:02:52.936,0:02:55.204
that the project is realized,[br]supervised for project ownership.

0:02:55.222,0:02:58.045
Finally, revenue generation.

0:02:58.045,0:02:59.684
Money is the least of the priorities,

0:02:59.684,0:03:01.649
for money [goes] for marketing

0:03:01.649,0:03:04.166
[and] exceptional costs before [br]we actually enjoy the fruits.

0:03:04.166,0:03:07.148
Now, we do suffer a lot of setbacks.

0:03:07.148,0:03:09.557
This is natural, I guess.

0:03:09.557,0:03:11.725
One of the setbacks we suffer

0:03:11.725,0:03:14.028
is the priorities given to the actual jobs,

0:03:14.028,0:03:17.604
so the amount of time allocated to Almawja[br]is significantly reduced.

0:03:17.604,0:03:20.686
That's something [that][br]has a quite impact on us.

0:03:20.686,0:03:23.011
Also social obligations, [br]specially in Sudan,

0:03:23.011,0:03:24.683
I'm sure you guys are familiar,

0:03:24.683,0:03:28.941
takes a quite a toll also on the time [br]allocate to Almawja.

0:03:28.941,0:03:30.644
Anther issue is general laziness,

0:03:30.644,0:03:33.547
and time culture issues in Sudan,

0:03:33.547,0:03:36.699
so the time allocated to Almawja [br]again is reduced further.

0:03:36.699,0:03:38.384
There are other issues[br]we experience, such as[br]

0:03:38.384,0:03:39.860
lack of equipment.

0:03:39.860,0:03:41.158
Again, we don't have a capital, [br]

0:03:41.158,0:03:43.850
so the equipment we have [br]is rather minimal.

0:03:43.850,0:03:46.060
We hope this will change in the future.

0:03:46.060,0:03:47.618
Also hardware issues,

0:03:47.618,0:03:50.864
for the hardware issue we can't solve it [br]as easy as corporation can.

0:03:50.864,0:03:53.767
So this is an issue [br]that sets us back quite a bit.

0:03:53.767,0:03:55.402
Finally, we learn as we go.

0:03:55.402,0:03:56.932
So, sometimes we make mistakes,

0:03:56.932,0:03:58.616
and we have to go back [br]and fix the mistakes.

0:03:58.616,0:04:00.274
This sets us back, but as well

0:04:00.274,0:04:03.762
it gives us the strength [br]to move forward in a better fashion.

0:04:03.762,0:04:06.505
In terms of what we do as a group,

0:04:06.505,0:04:08.360
we work on documentaries.

0:04:08.360,0:04:10.371
One of them is the ancient [br]history of Sudan,

0:04:10.371,0:04:12.826
which we're very proud of,[br]just completed.

0:04:12.826,0:04:15.656
We're also working on 3D cartoon series,

0:04:15.656,0:04:17.722
such as:[br](Arabic) Yawmiyat Balad,[br]

0:04:17.722,0:04:20.115
it's a cartoon that's in progress right now,

0:04:20.115,0:04:22.747
should be released in about a year.

0:04:22.747,0:04:25.287
We're also engaged in photo campaigns,

0:04:25.287,0:04:27.801
where we collect various [br]artistic photos of Sudan,

0:04:27.801,0:04:31.456
by various photographers,[br]so we can show the world.

0:04:31.456,0:04:34.030
We're hoping to start [br]in training enthusiasts

0:04:34.030,0:04:37.270
in different various specialties [br]very soon

0:04:37.270,0:04:39.828
to provide more recruits.

0:04:40.613,0:04:42.606
Other parts we're working on [br]include music video clips.

0:04:42.606,0:04:44.099
We're working on a video clip right now,

0:04:44.099,0:04:47.488
for a Sudanese band, [br]a song that is really beautiful.

0:04:47.488,0:04:50.257
We're working on TV series, [br]that should be coming soon.

0:04:50.257,0:04:53.434
And we're also working on short films.

0:04:53.434,0:04:55.697
We're soon to expand to creating movies,

0:04:55.697,0:04:58.209
but we want to start slow and surely,

0:04:58.455,0:05:00.291
we'll make sure that we do the right way,

0:05:00.291,0:05:02.057
we don't move too fast.

0:05:02.057,0:05:03.948
The shared principles that we have,

0:05:03.948,0:05:06.790
are the cohesive glue [br]that binds us altogether.

0:05:06.790,0:05:09.094
One of the things is shifting perception,

0:05:09.094,0:05:12.046
we want to shift the perception of Sudan [br]to a more positive and more real image

0:05:12.046,0:05:14.248
than what is out there [br]in the media right now.

0:05:14.248,0:05:17.375
We want to be a vehicle [br]of overall promotion of art and culture,

0:05:17.375,0:05:20.100
by promoting all talents [br]and creativity in the country

0:05:20.100,0:05:22.521
as something we all believe in.

0:05:22.521,0:05:25.865
We want to create a platform for ourselves[br]and others to showcase our talents.

0:05:27.650,0:05:31.131
Sudan is full of talents.[br]I believe they need to be showcased.

0:05:31.922,0:05:34.799
We believe entertainment brings relief,

0:05:34.799,0:05:36.804
and relief is an important component[br]for change to take place,

0:05:36.804,0:05:39.292
which we're really after.

0:05:39.292,0:05:42.453
We are also [in] education, [br]particularly in terms of raising awareness,

0:05:42.453,0:05:44.545
we want to raise awareness [br]of what is negative around and about us,

0:05:44.545,0:05:46.313
as well as of what[br]we should be proud of

0:05:46.313,0:05:48.161
through our documentaries for instance.

0:05:48.161,0:05:49.603
We would like to create a market.

0:05:49.603,0:05:51.654
We believe that Sudan [br]has a lot of talents

0:05:51.654,0:05:53.372
that can provide all the country's [br]media needs,

0:05:53.372,0:05:57.555
at comparative pricing and a better quality[br]that worths outsource to.

0:05:57.555,0:06:00.273
We would like to expand, [br]we a have open board philosophy,

0:06:00.273,0:06:01.809
the more the merrier.

0:06:01.809,0:06:04.369
And finally, we'd like to be an inspiration.

0:06:04.369,0:06:06.985
We let this model to be used by others,

0:06:06.985,0:06:09.896
where you can create something great, [br]out of absolutely nothing.

0:06:09.896,0:06:10.733
Thank you.

0:06:10.733,0:06:12.290
(Applause)