1 99:59:59,999 --> 99:59:59,999 So you've heard of your IQ, 2 99:59:59,999 --> 99:59:59,999 your general intelligence, 3 99:59:59,999 --> 99:59:59,999 but what's your Psy-Q? 4 99:59:59,999 --> 99:59:59,999 How much do you know about what makes you tick, 5 99:59:59,999 --> 99:59:59,999 and how good are you at predicting other peoples' behavior 6 99:59:59,999 --> 99:59:59,999 or even your own? 7 99:59:59,999 --> 99:59:59,999 And how much about what you think you know about psychology is wrong? 8 99:59:59,999 --> 99:59:59,999 So let's find out by counting down the top 10 myths of psychology. 9 99:59:59,999 --> 99:59:59,999 So you've probably heard it said that when it comes to their psychology, 10 99:59:59,999 --> 99:59:59,999 it's almost as if men are from Mars and women are from Venus. 11 99:59:59,999 --> 99:59:59,999 But how different are men and women really? 12 99:59:59,999 --> 99:59:59,999 So to find out, let's start by looking at something on which men and women 13 99:59:59,999 --> 99:59:59,999 really do differ 14 99:59:59,999 --> 99:59:59,999 and plotting some psychological gender differences on the same scale. 15 99:59:59,999 --> 99:59:59,999 So one thing that men and women 16 99:59:59,999 --> 99:59:59,999 do really differ on is how far they can throw a ball. 17 99:59:59,999 --> 99:59:59,999 So if we look at the data for men here, 18 99:59:59,999 --> 99:59:59,999 we see what is called a normal distribution curve. 19 99:59:59,999 --> 99:59:59,999 A few men can throw a ball really far, 20 99:59:59,999 --> 99:59:59,999 and a few men not far at all, 21 99:59:59,999 --> 99:59:59,999 but most a kind of average difference. 22 99:59:59,999 --> 99:59:59,999 And women share the same distribution as well, 23 99:59:59,999 --> 99:59:59,999 but actually there's quite a big difference. 24 99:59:59,999 --> 99:59:59,999 In fact, the average man can throw a ball further 25 99:59:59,999 --> 99:59:59,999 than about 98 percent of all women. 26 99:59:59,999 --> 99:59:59,999 So now let's look at what some psychological gender differences 27 99:59:59,999 --> 99:59:59,999 look like on the same standardized scale. 28 99:59:59,999 --> 99:59:59,999 So any psychologist will tell you that men are better 29 99:59:59,999 --> 99:59:59,999 at spacial awareness than women, 30 99:59:59,999 --> 99:59:59,999 so things like map-reading, for example, 31 99:59:59,999 --> 99:59:59,999 and it's true, 32 99:59:59,999 --> 99:59:59,999 but let's have a look at the size of this difference. 33 99:59:59,999 --> 99:59:59,999 It's tiny: the lines are so close together that they almost overlap. 34 99:59:59,999 --> 99:59:59,999 In fact, the average woman is better than 33 percent of all men, 35 99:59:59,999 --> 99:59:59,999 and of course, if that was 50 percent, 36 99:59:59,999 --> 99:59:59,999 then the two genders would be exactly equal. 37 99:59:59,999 --> 99:59:59,999 And it's worth bearing in mind that this difference 38 99:59:59,999 --> 99:59:59,999 and the next one I'm going to show you 39 99:59:59,999 --> 99:59:59,999 are pretty much the biggest psychological gender differences 40 99:59:59,999 --> 99:59:59,999 ever discovered in psychology. 41 99:59:59,999 --> 99:59:59,999 So here's the next one. 42 99:59:59,999 --> 99:59:59,999 Any psychologist will tell you that women are better 43 99:59:59,999 --> 99:59:59,999 with language and grammar than men. 44 99:59:59,999 --> 99:59:59,999 So here's performance on the standardized grammar test. 45 99:59:59,999 --> 99:59:59,999 There go the women. There go to the men. 46 99:59:59,999 --> 99:59:59,999 Again, yes, women are better on average, 47 99:59:59,999 --> 99:59:59,999 but the lines are so close 48 99:59:59,999 --> 99:59:59,999 that 33 percent of men 49 99:59:59,999 --> 99:59:59,999 are better than the average woman, 50 99:59:59,999 --> 99:59:59,999 and again, if it was 50 percent, 51 99:59:59,999 --> 99:59:59,999 that would represent complete gender equality. 52 99:59:59,999 --> 99:59:59,999 So it's not really a case of Mars and Venus. 53 99:59:59,999 --> 99:59:59,999 It's more a case of, if anything, Mars and Snickers: 54 99:59:59,999 --> 99:59:59,999 basically the same, but, you know, 55 99:59:59,999 --> 99:59:59,999 one's maybe slightly nuttier than the other. 56 99:59:59,999 --> 99:59:59,999 I won't say which. 57 99:59:59,999 --> 99:59:59,999 Right. Now we've got you warmed up. 58 99:59:59,999 --> 99:59:59,999 Let's psychoanalyze you using the famous Rorschach inkblot test. 59 99:59:59,999 --> 99:59:59,999 So you can probably see two, I dunno, two bears or two people or something. 60 99:59:59,999 --> 99:59:59,999 But what do you think they're doing? 61 99:59:59,999 --> 99:59:59,999 Put your hand up if you think they're saying hello. 62 99:59:59,999 --> 99:59:59,999 Not many people. Okay. 63 99:59:59,999 --> 99:59:59,999 Put your hands up if you think they are high-fiving. 64 99:59:59,999 --> 99:59:59,999 Okay. What if you think they're fighting? 65 99:59:59,999 --> 99:59:59,999 Only a few people there. 66 99:59:59,999 --> 99:59:59,999 Okay, so if you think they're saying hello or high-fiving, 67 99:59:59,999 --> 99:59:59,999 then that means you're a friendly person. 68 99:59:59,999 --> 99:59:59,999 If you think they're fighting, that means you're a bit more 69 99:59:59,999 --> 99:59:59,999 of a nasty, aggressive person. 70 99:59:59,999 --> 99:59:59,999 Are you a lover or a fighter, basically. 71 99:59:59,999 --> 99:59:59,999 All right, what about this one? 72 99:59:59,999 --> 99:59:59,999 This isn't really a voting one, 73 99:59:59,999 --> 99:59:59,999 so on three, everyone shout out what you see. 74 99:59:59,999 --> 99:59:59,999 One, two, three. 75 99:59:59,999 --> 99:59:59,999 I heard hamster. Who said hamster? 76 99:59:59,999 --> 99:59:59,999 That was very worrying. 77 99:59:59,999 --> 99:59:59,999 A guy there said hamster. 78 99:59:59,999 --> 99:59:59,999 Well, you should see some kind of two-legged animal here, 79 99:59:59,999 --> 99:59:59,999 and then the mirror image of them there. 80 99:59:59,999 --> 99:59:59,999 If you didn't, then this means that you have difficulty 81 99:59:59,999 --> 99:59:59,999 processing complex situations 82 99:59:59,999 --> 99:59:59,999 where there's a lot going on. 83 99:59:59,999 --> 99:59:59,999 Except, of course, it doesn't mean that at all. 84 99:59:59,999 --> 99:59:59,999 Rorschach inkblot tests have basically no validity 85 99:59:59,999 --> 99:59:59,999 when it comes to diagnosing people's personality 86 99:59:59,999 --> 99:59:59,999 and are not used by modern-day psychologists. 87 99:59:59,999 --> 99:59:59,999 In fact, one recent study found 88 99:59:59,999 --> 99:59:59,999 that when you do try to diagnose people's personality 89 99:59:59,999 --> 99:59:59,999 using Rorschach inkblot tests, 90 99:59:59,999 --> 99:59:59,999 schizophrenia was diagnosed 91 99:59:59,999 --> 99:59:59,999 in about one sixth of apparently perfectly normal participants. 92 99:59:59,999 --> 99:59:59,999 So if you didn't do that well on this, 93 99:59:59,999 --> 99:59:59,999 maybe you are not a very visual type of person. 94 99:59:59,999 --> 99:59:59,999 So let's do another quick quiz to find out. 95 99:59:59,999 --> 99:59:59,999 When making a cake, do you prefer to 96 99:59:59,999 --> 99:59:59,999 -- so hands up for each one again -- 97 99:59:59,999 --> 99:59:59,999 do you prefer to use a recipe book with pictures? 98 99:59:59,999 --> 99:59:59,999 Yeah, a few people. 99 99:59:59,999 --> 99:59:59,999 Have a friend talk you through? 100 99:59:59,999 --> 99:59:59,999 Or have a go, making it up as you go along? 101 99:59:59,999 --> 99:59:59,999 Quite a few people there. 102 99:59:59,999 --> 99:59:59,999 Okay, so if you said a, 103 99:59:59,999 --> 99:59:59,999 then this means that you are a visual learner 104 99:59:59,999 --> 99:59:59,999 and you learn best when information 105 99:59:59,999 --> 99:59:59,999 is presented in a visual style. 106 99:59:59,999 --> 99:59:59,999 If you said b, it means you're an auditory learner, 107 99:59:59,999 --> 99:59:59,999 that you learn best when information is presented to you in an auditory format, 108 99:59:59,999 --> 99:59:59,999 and if you said c, 109 99:59:59,999 --> 99:59:59,999 it means that you're a kinesthetic learner, 110 99:59:59,999 --> 99:59:59,999 that you learn best when you get stuck in 111 99:59:59,999 --> 99:59:59,999 and do things with your hands. 112 99:59:59,999 --> 99:59:59,999 Except, of course, as you've probably guessed, 113 99:59:59,999 --> 99:59:59,999 that it doesn't, because the whole thing is a complete myth. 114 99:59:59,999 --> 99:59:59,999 Learning styles are made up 115 99:59:59,999 --> 99:59:59,999 and are not supported by scientific evidence. 116 99:59:59,999 --> 99:59:59,999 So we know this because in tightly controlled experimental studies, 117 99:59:59,999 --> 99:59:59,999 when learners are given material to learn 118 99:59:59,999 --> 99:59:59,999 either in their preferred style or an opposite style, 119 99:59:59,999 --> 99:59:59,999 it makes no difference at all 120 99:59:59,999 --> 99:59:59,999 to the amount of information that they retain. 121 99:59:59,999 --> 99:59:59,999 And if you think about it for just a second, 122 99:59:59,999 --> 99:59:59,999 it's just obvious that this has to be true. 123 99:59:59,999 --> 99:59:59,999 It's obvious that the best presentation format 124 99:59:59,999 --> 99:59:59,999 depends not on you, 125 99:59:59,999 --> 99:59:59,999 but on what you're trying to learn. 126 99:59:59,999 --> 99:59:59,999 Could you learn to drive a car, for example, 127 99:59:59,999 --> 99:59:59,999 just by listening to someone telling you what to do 128 99:59:59,999 --> 99:59:59,999 with no kinesthetic experience? 129 99:59:59,999 --> 99:59:59,999 Could you solve simultaneous equations 130 99:59:59,999 --> 99:59:59,999 by talking them through in your head and without writing them down? 131 99:59:59,999 --> 99:59:59,999 Could you ?? for your architecture exams 132 99:59:59,999 --> 99:59:59,999 using interpretive dance if you're a kinesthetic learner? 133 99:59:59,999 --> 99:59:59,999 No. What you need to do is match 134 99:59:59,999 --> 99:59:59,999 the material to be learned to the presentation format, 135 99:59:59,999 --> 99:59:59,999 not you. 136 99:59:59,999 --> 99:59:59,999 So, I know many of you are A-level students 137 99:59:59,999 --> 99:59:59,999 that will have recently gotten your ???? results. 138 99:59:59,999 --> 99:59:59,999 And if you didn't quite get what you were hoping for, 139 99:59:59,999 --> 99:59:59,999 then you can't really blame your learning style, 140 99:59:59,999 --> 99:59:59,999 but one thing that you might want to think about blaming is your genes. 141 99:59:59,999 --> 99:59:59,999 So what this is all about 142 99:59:59,999 --> 99:59:59,999 is a recent study at University College London 143 99:59:59,999 --> 99:59:59,999 found that 58 percent of the variation 144 99:59:59,999 --> 99:59:59,999 between different students and their ??? results 145 99:59:59,999 --> 99:59:59,999 was down to genetic factors. 146 99:59:59,999 --> 99:59:59,999 So that sounds a very precise figure, 147 99:59:59,999 --> 99:59:59,999 so how can we tell? 148 99:59:59,999 --> 99:59:59,999 Well, when we want to unpack the relative contributions 149 99:59:59,999 --> 99:59:59,999 of genes and the environment, 150 99:59:59,999 --> 99:59:59,999 what we can do is do a twin study. 151 99:59:59,999 --> 99:59:59,999 So identical twins share 100 percent of their environment 152 99:59:59,999 --> 99:59:59,999 and 100 percent of their genes, 153 99:59:59,999 --> 99:59:59,999 whereas non-identical twins share 100 percent of their environment, 154 99:59:59,999 --> 99:59:59,999 but just like any brother and sister, 155 99:59:59,999 --> 99:59:59,999 share only 50 percent of their genes. 156 99:59:59,999 --> 99:59:59,999 So by comparing how similar ??? results are in identical twins 157 99:59:59,999 --> 99:59:59,999 versus non-identical twins, 158 99:59:59,999 --> 99:59:59,999 and doing some clever math, 159 99:59:59,999 --> 99:59:59,999 we can an idea of how much variation and performance is due to the environment 160 99:59:59,999 --> 99:59:59,999 and how much is due to genes. 161 99:59:59,999 --> 99:59:59,999 And it turns out that it's about 58 percent due to genes. 162 99:59:59,999 --> 99:59:59,999 So this isn't to undermine the hard work that you and your teachers here put in. 163 99:59:59,999 --> 99:59:59,999 If you didn't quite get the ??? results that you were hoping for, 164 99:59:59,999 --> 99:59:59,999 then you can always try blaming your parents, or at least their genes. 165 99:59:59,999 --> 99:59:59,999 One thing that you shouldn't blame 166 99:59:59,999 --> 99:59:59,999 is being a left brained or right brained learner, 167 99:59:59,999 --> 99:59:59,999 because again, this is a myth. 168 99:59:59,999 --> 99:59:59,999 So the myth here is that the left brain is logical, 169 99:59:59,999 --> 99:59:59,999 it's good with equations like this, 170 99:59:59,999 --> 99:59:59,999 and the right brain is more creative, 171 99:59:59,999 --> 99:59:59,999 so the right brain is better at music. 172 99:59:59,999 --> 99:59:59,999 But again, this is a myth because nearly everything that you do 173 99:59:59,999 --> 99:59:59,999 involves nearly all parts of your brain talking together, 174 99:59:59,999 --> 99:59:59,999 even just the most mundane thing like having a normal conversation. 175 99:59:59,999 --> 99:59:59,999 However, perhaps one reason why this myth has survived 176 99:59:59,999 --> 99:59:59,999 is that there is a slight grain of truth to it. 177 99:59:59,999 --> 99:59:59,999 So a related version of the myth 178 99:59:59,999 --> 99:59:59,999 is that left-handed people are more creative than right-handed people, 179 99:59:59,999 --> 99:59:59,999 which kind of makes sense because your brain controls the opposite hands, 180 99:59:59,999 --> 99:59:59,999 so left-handed people, 181 99:59:59,999 --> 99:59:59,999 the right side of the brain is slightly more active 182 99:59:59,999 --> 99:59:59,999 than the left hand side of the brain, 183 99:59:59,999 --> 99:59:59,999 and the idea is the right-hand side is more creative. 184 99:59:59,999 --> 99:59:59,999 Now, it isn't true per se 185 99:59:59,999 --> 99:59:59,999 that left-handed people are more creative than right-handed people. 186 99:59:59,999 --> 99:59:59,999 What is true that ambidextrous people, 187 99:59:59,999 --> 99:59:59,999 or people who use both hands for different tasks, 188 99:59:59,999 --> 99:59:59,999 are more creative thinkers than one-handed people, 189 99:59:59,999 --> 99:59:59,999 because being ambidextrous involves 190 99:59:59,999 --> 99:59:59,999 having both sides of the brain talk to each other a lot, 191 99:59:59,999 --> 99:59:59,999 which seems to be involved in creating flexible thinking. 192 99:59:59,999 --> 99:59:59,999 The myth of the creative left-hander 193 99:59:59,999 --> 99:59:59,999 arises from the fact that being ambidextrous 194 99:59:59,999 --> 99:59:59,999 is more common amongst left-handers 195 99:59:59,999 --> 99:59:59,999 than right handers, 196 99:59:59,999 --> 99:59:59,999 so a grain of truth in the idea of the creative left-hander, 197 99:59:59,999 --> 99:59:59,999 but not much. 198 99:59:59,999 --> 99:59:59,999 A related myth that you've probably heard of 199 99:59:59,999 --> 99:59:59,999 is that we only use 10 percent of our brains. 200 99:59:59,999 --> 99:59:59,999 This is, again, a complete myth. 201 99:59:59,999 --> 99:59:59,999 Nearly everything that we do, even the most mundane thing, 202 99:59:59,999 --> 99:59:59,999 uses nearly all of our brains. 203 99:59:59,999 --> 99:59:59,999 That said, it is of course true 204 99:59:59,999 --> 99:59:59,999 that most of us don't use our brainpower 205 99:59:59,999 --> 99:59:59,999 quite as well as we could. 206 99:59:59,999 --> 99:59:59,999 So what could we do to boost our brain power? 207 99:59:59,999 --> 99:59:59,999 Maybe we could listen to a nice bit of Mozart. 208 99:59:59,999 --> 99:59:59,999 So have you heard of the idea of the Mozart effect? 209 99:59:59,999 --> 99:59:59,999 So the idea is that listening to Mozart 210 99:59:59,999 --> 99:59:59,999 makes you smarter and improves your performance on IQ tests. 211 99:59:59,999 --> 99:59:59,999 Now again, what's interesting about this myth 212 99:59:59,999 --> 99:59:59,999 is that although it's basically a myth, 213 99:59:59,999 --> 99:59:59,999 there is a grain of truth to it. 214 99:59:59,999 --> 99:59:59,999 So the original study found that 215 99:59:59,999 --> 99:59:59,999 participants who were played Mozart music for a few minutes 216 99:59:59,999 --> 99:59:59,999 did better on a subsequent IQ test 217 99:59:59,999 --> 99:59:59,999 than participants who simply sat in silence. 218 99:59:59,999 --> 99:59:59,999 But a follow-up study recruited some people who like Mozart music 219 99:59:59,999 --> 99:59:59,999 and then another group of people 220 99:59:59,999 --> 99:59:59,999 who were fans of the horror stories of Stephen King. 221 99:59:59,999 --> 99:59:59,999 And they played the people the music or the stories. 222 99:59:59,999 --> 99:59:59,999 The people who preferred Mozart music to the stories 223 99:59:59,999 --> 99:59:59,999 got a bigger IQ boost from the Mozart than the stories, 224 99:59:59,999 --> 99:59:59,999 but the people who preferred the stories to the Mozart music 225 99:59:59,999 --> 99:59:59,999 got a bigger IQ boost 226 99:59:59,999 --> 99:59:59,999 from listening to the Stephen King stories than the Mozart music. 227 99:59:59,999 --> 99:59:59,999 So the truth is that listening to something that you enjoy 228 99:59:59,999 --> 99:59:59,999 perks you up a bit and gives you a temporary IQ boost 229 99:59:59,999 --> 99:59:59,999 on a narrow range of tasks. 230 99:59:59,999 --> 99:59:59,999 There's no suggestion that listening to Mozart 231 99:59:59,999 --> 99:59:59,999 or indeed Stephen King stories 232 99:59:59,999 --> 99:59:59,999 is going to make you any smarter in the long run. 233 99:59:59,999 --> 99:59:59,999 So another version of the Mozart myth 234 99:59:59,999 --> 99:59:59,999 is that listening to Mozart can make you not only cleverer but healthier, too. 235 99:59:59,999 --> 99:59:59,999 Unfortunately, this doesn't seem to be true 236 99:59:59,999 --> 99:59:59,999 of someone who listened to the music of Mozart almost every day, 237 99:59:59,999 --> 99:59:59,999 Mozart himself, 238 99:59:59,999 --> 99:59:59,999 who suffered from gonorrhea, smallpox, arthritis, 239 99:59:59,999 --> 99:59:59,999 and what most people think eventually killed him in the end, 240 99:59:59,999 --> 99:59:59,999 syphilis. 241 99:59:59,999 --> 99:59:59,999 This suggests that Mozart should have bit more careful, perhaps, 242 99:59:59,999 --> 99:59:59,999 when choosing his sexual partners. 243 99:59:59,999 --> 99:59:59,999 But how do we choose a partner? 244 99:59:59,999 --> 99:59:59,999 So a myth, but I have to say is sometimes spread a bit by sociologists 245 99:59:59,999 --> 99:59:59,999 is that our preferences in a romantic partner 246 99:59:59,999 --> 99:59:59,999 are a product of our culture, 247 99:59:59,999 --> 99:59:59,999 that they're very culturally specific, 248 99:59:59,999 --> 99:59:59,999 but in fact, the data don't back this up. 249 99:59:59,999 --> 99:59:59,999 So a famous study surveyed people from 32 different cultures across the globe, 250 99:59:59,999 --> 99:59:59,999 from Americans to Zulus, 251 99:59:59,999 --> 99:59:59,999 on what they look for in a partner. 252 99:59:59,999 --> 99:59:59,999 And in every single culture across the globe, 253 99:59:59,999 --> 99:59:59,999 men placed more value on physical attractiveness in a partner 254 99:59:59,999 --> 99:59:59,999 than did women, 255 99:59:59,999 --> 99:59:59,999 and in every single culture, too, 256 99:59:59,999 --> 99:59:59,999 women placed more importance than did men 257 99:59:59,999 --> 99:59:59,999 on ambition and high earning power. 258 99:59:59,999 --> 99:59:59,999 In every culture, too, 259 99:59:59,999 --> 99:59:59,999 men preferred women who were younger than themselves, 260 99:59:59,999 --> 99:59:59,999 an average of I think it was 2.66 years, 261 99:59:59,999 --> 99:59:59,999 and in every culture, too, 262 99:59:59,999 --> 99:59:59,999 women preferred men who were older than them, 263 99:59:59,999 --> 99:59:59,999 so an average of 3.42 years, 264 99:59:59,999 --> 99:59:59,999 which is why we've got here "Everybody Needs A Sugar Daddy." 265 99:59:59,999 --> 99:59:59,999 So moving on from trying to score with a partner 266 99:59:59,999 --> 99:59:59,999 to trying to score in basketball or football or whatever your sport is. 267 99:59:59,999 --> 99:59:59,999 So the myth here is that sportsmen 268 99:59:59,999 --> 99:59:59,999 go through hot hand streaks, Americans call them, 269 99:59:59,999 --> 99:59:59,999 or purple patches, we sometimes say in England, 270 99:59:59,999 --> 99:59:59,999 where they just can't miss, 271 99:59:59,999 --> 99:59:59,999 like this guy here. 272 99:59:59,999 --> 99:59:59,999 But in fact, what happens is that if you analyze the pattern 273 99:59:59,999 --> 99:59:59,999 of hits and misses statistically, 274 99:59:59,999 --> 99:59:59,999 it turns out that it's nearly always at random. 275 99:59:59,999 --> 99:59:59,999 Your brain creates patterns from the randomness. 276 99:59:59,999 --> 99:59:59,999 So if you toss a coin, you know, 277 99:59:59,999 --> 99:59:59,999 a streak of heads or tails is going to come out somewhere in randomness, 278 99:59:59,999 --> 99:59:59,999 and becomes the brain likes to see patterns where there are none, 279 99:59:59,999 --> 99:59:59,999 we look at these streaks and attribute meanings to them 280 99:59:59,999 --> 99:59:59,999 and say, "Yeah he's really on form today," 281 99:59:59,999 --> 99:59:59,999 whereas actually you would get the same pattern 282 99:59:59,999 --> 99:59:59,999 if you were just getting hits and misses at random. 283 99:59:59,999 --> 99:59:59,999 So an exception to this, however, is penalty shootouts. 284 99:59:59,999 --> 99:59:59,999 A recent study looking at penalty shootouts in football 285 99:59:59,999 --> 99:59:59,999 shows that players who represent countries 286 99:59:59,999 --> 99:59:59,999 with a very bad record in penalty shootouts, 287 99:59:59,999 --> 99:59:59,999 like, for example, England, 288 99:59:59,999 --> 99:59:59,999 tend to be quicker to take their shots than countries with a better record, 289 99:59:59,999 --> 99:59:59,999 and presumably as a result, they're more likely to miss. 290 99:59:59,999 --> 99:59:59,999 Which raises the question 291 99:59:59,999 --> 99:59:59,999 of if there's any way that we could improve people's performance, 292 99:59:59,999 --> 99:59:59,999 and one thing you might think about doing 293 99:59:59,999 --> 99:59:59,999 is punishing people for their misses 294 99:59:59,999 --> 99:59:59,999 and seeing if that improves things. 295 99:59:59,999 --> 99:59:59,999 This idea, the effect that punishment can improve performance, 296 99:59:59,999 --> 99:59:59,999 is what participants thought they were testing 297 99:59:59,999 --> 99:59:59,999 in Milgram's famous learning and punishment experiment 298 99:59:59,999 --> 99:59:59,999 that you've probably heard about if you're a psychology student. 299 99:59:59,999 --> 99:59:59,999 The story goes that participants were prepared to give 300 99:59:59,999 --> 99:59:59,999 what they believed to be fatal electric shocks to a fellow participant 301 99:59:59,999 --> 99:59:59,999 when they got a question wrong, 302 99:59:59,999 --> 99:59:59,999 just because someone in a white coat told them too. 303 99:59:59,999 --> 99:59:59,999 But this story is a myth for three reasons. 304 99:59:59,999 --> 99:59:59,999 Firstly and most crucially, the lab coat wasn't white. 305 99:59:59,999 --> 99:59:59,999 It was, in fact, grey. 306 99:59:59,999 --> 99:59:59,999 Secondly, the participants were told before the study 307 99:59:59,999 --> 99:59:59,999 and reminded any time they raised a concern, 308 99:59:59,999 --> 99:59:59,999 that although the shocks were painful, they were not fatal 309 99:59:59,999 --> 99:59:59,999 and indeed caused no permanent damage whatsoever. 310 99:59:59,999 --> 99:59:59,999 And thirdly, participants didn't give the shocks 311 99:59:59,999 --> 99:59:59,999 just because someone in the coat told them to. 312 99:59:59,999 --> 99:59:59,999 When they were interviewed after the study, 313 99:59:59,999 --> 99:59:59,999 all the participants said that they firmly believed 314 99:59:59,999 --> 99:59:59,999 that the learning and punishment study served a worthy scientific purpose 315 99:59:59,999 --> 99:59:59,999 which would have enduring gains for science 316 99:59:59,999 --> 99:59:59,999 as opposed to the momentary non-fatal discomfort 317 99:59:59,999 --> 99:59:59,999 caused to the participants. 318 99:59:59,999 --> 99:59:59,999 Okay, so I've been talking for about 12 minutes now, 319 99:59:59,999 --> 99:59:59,999 and you've probably been sitting there 320 99:59:59,999 --> 99:59:59,999 listening to me, analyzing my speech patterns and body language 321 99:59:59,999 --> 99:59:59,999 and trying to work out if you should take any notice of what I'm saying, 322 99:59:59,999 --> 99:59:59,999 whether I'm telling the truth or whether I'm lying, 323 99:59:59,999 --> 99:59:59,999 but if so you've probably completely failed, 324 99:59:59,999 --> 99:59:59,999 because although we all think we can catch a liar 325 99:59:59,999 --> 99:59:59,999 from their body language and speech patterns, 326 99:59:59,999 --> 99:59:59,999 hundreds of psychological tests over the years have shown 327 99:59:59,999 --> 99:59:59,999 that all of us, including police officers and detectives, 328 99:59:59,999 --> 99:59:59,999 are basically at chance when it comes to detecting lies from body language 329 99:59:59,999 --> 99:59:59,999 and verbal patterns. 330 99:59:59,999 --> 99:59:59,999 Interestingly, there is one exception: 331 99:59:59,999 --> 99:59:59,999 TV appeals for missing relatives. 332 99:59:59,999 --> 99:59:59,999 It's quite easy to predict when the relatives are missing 333 99:59:59,999 --> 99:59:59,999 and when the appealers have in fact murdered the relatives themselves. 334 99:59:59,999 --> 99:59:59,999 So hoax appealers are more likely to shake their heads, to look away, 335 99:59:59,999 --> 99:59:59,999 and to make errors in their speech, 336 99:59:59,999 --> 99:59:59,999 whereas genuine appealers are more likely 337 99:59:59,999 --> 99:59:59,999 to express hope that the person will return safely 338 99:59:59,999 --> 99:59:59,999 and to avoid brutal language. 339 99:59:59,999 --> 99:59:59,999 So, for example, they might say "taken from us" rather than "killed." 340 99:59:59,999 --> 99:59:59,999 Speaking of which, 341 99:59:59,999 --> 99:59:59,999 it's about time I killed this talk, 342 99:59:59,999 --> 99:59:59,999 but before I do, I just want to give you 343 99:59:59,999 --> 99:59:59,999 in 30 seconds 344 99:59:59,999 --> 99:59:59,999 the overarching myth of psychology. 345 99:59:59,999 --> 99:59:59,999 So the myth is that psychology 346 99:59:59,999 --> 99:59:59,999 is just a collection of interesting theories, 347 99:59:59,999 --> 99:59:59,999 all of which say something useful 348 99:59:59,999 --> 99:59:59,999 and all of which have something to offer. 349 99:59:59,999 --> 99:59:59,999 What I hope to have shown you in the past few minutes 350 99:59:59,999 --> 99:59:59,999 is that this isn't true. 351 99:59:59,999 --> 99:59:59,999 What we need to do is assess psychological theories 352 99:59:59,999 --> 99:59:59,999 by seeing what predictions they make, 353 99:59:59,999 --> 99:59:59,999 whether that is that listening to Mozart makes you smarter, 354 99:59:59,999 --> 99:59:59,999 that you learn better when information 355 99:59:59,999 --> 99:59:59,999 is presented in your preferred learning style, 356 99:59:59,999 --> 99:59:59,999 or whatever it is, all of these are testable empirical predictions, 357 99:59:59,999 --> 99:59:59,999 and the only way we can make progress 358 99:59:59,999 --> 99:59:59,999 is to test these predictions against the data 359 99:59:59,999 --> 99:59:59,999 in tightly controlled experimental studies, 360 99:59:59,999 --> 99:59:59,999 and it's only by doing so that we can hope to discover 361 99:59:59,999 --> 99:59:59,999 which of these theories are well-supported, 362 99:59:59,999 --> 99:59:59,999 and which, like all the ones I've told you about today, are myths. 363 99:59:59,999 --> 99:59:59,999 Thank you. 364 99:59:59,999 --> 99:59:59,999 (Applause)