[Script Info] Title: [Events] Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text Dialogue: 0,0:00:08.34,0:00:10.27,Default,,0000,0000,0000,,So, I'd like to take you back Dialogue: 0,0:00:10.27,0:00:13.52,Default,,0000,0000,0000,,to when you were a child\Nand you first learned to ride a bicycle. Dialogue: 0,0:00:13.52,0:00:15.88,Default,,0000,0000,0000,,It was really your first test of courage. Dialogue: 0,0:00:15.91,0:00:19.44,Default,,0000,0000,0000,,You'd get on the bike,\Nit sways, it wobbles, you fall... Dialogue: 0,0:00:19.72,0:00:21.64,Default,,0000,0000,0000,,Your parents tell you to get back on, Dialogue: 0,0:00:21.72,0:00:24.93,Default,,0000,0000,0000,,you start to paddle again,\Nyou gain momentum and then suddenly, Dialogue: 0,0:00:24.98,0:00:26.39,Default,,0000,0000,0000,,you take flight! Dialogue: 0,0:00:26.75,0:00:29.81,Default,,0000,0000,0000,,Remember that amazing\Nfeeling of success that sets in? Dialogue: 0,0:00:30.21,0:00:34.41,Default,,0000,0000,0000,,That's because learning to ride a bicycle\Nis not just to learn a skill. Dialogue: 0,0:00:34.43,0:00:36.82,Default,,0000,0000,0000,,It's a deeper, human,\Nemotional connection. Dialogue: 0,0:00:37.38,0:00:41.91,Default,,0000,0000,0000,,That's why the bike is a great example\Nof how simple technology, Dialogue: 0,0:00:42.26,0:00:46.03,Default,,0000,0000,0000,,if used correctly,\Ncan bring out deep human emotions Dialogue: 0,0:00:46.51,0:00:49.50,Default,,0000,0000,0000,,and spin off a cycle\Nof creativity and innovation. Dialogue: 0,0:00:50.32,0:00:53.81,Default,,0000,0000,0000,,The challenge we have today,\Nis here's what we've done to technology. Dialogue: 0,0:00:55.18,0:00:56.77,Default,,0000,0000,0000,,I call this the "iBike". Dialogue: 0,0:00:58.58,0:01:02.44,Default,,0000,0000,0000,,We've taken it to such an extreme,\Nthat we're starting to disconnect. Dialogue: 0,0:01:02.46,0:01:06.28,Default,,0000,0000,0000,,Disconnect from the very thing\Nthat created technology. Dialogue: 0,0:01:07.23,0:01:09.17,Default,,0000,0000,0000,,The cycle of innovation. Dialogue: 0,0:01:09.34,0:01:12.23,Default,,0000,0000,0000,,You might think creating technology\Nis actually complicated, Dialogue: 0,0:01:12.23,0:01:13.76,Default,,0000,0000,0000,,but it's really quite simple. Dialogue: 0,0:01:13.76,0:01:16.39,Default,,0000,0000,0000,,See, you take very passionate people, Dialogue: 0,0:01:16.46,0:01:17.88,Default,,0000,0000,0000,,you connect them together, Dialogue: 0,0:01:17.89,0:01:19.98,Default,,0000,0000,0000,,you inspire them, Dialogue: 0,0:01:20.00,0:01:21.54,Default,,0000,0000,0000,,they get very creative, Dialogue: 0,0:01:21.92,0:01:23.67,Default,,0000,0000,0000,,they fail a couple times, Dialogue: 0,0:01:24.11,0:01:25.76,Default,,0000,0000,0000,,and they reinvent. Dialogue: 0,0:01:25.93,0:01:27.64,Default,,0000,0000,0000,,It's really quite that simple. Dialogue: 0,0:01:27.94,0:01:31.24,Default,,0000,0000,0000,,The challenge is,\Nare we hitting the very thing Dialogue: 0,0:01:31.80,0:01:34.38,Default,,0000,0000,0000,,which is connecting the passionate people Dialogue: 0,0:01:34.38,0:01:36.05,Default,,0000,0000,0000,,and starting to disconnect? Dialogue: 0,0:01:36.05,0:01:38.48,Default,,0000,0000,0000,,What's going to happen\Nto all the creativity? Dialogue: 0,0:01:39.49,0:01:42.36,Default,,0000,0000,0000,,So, I'd like to tell you\Na little bit about my childhood. Dialogue: 0,0:01:42.55,0:01:46.03,Default,,0000,0000,0000,,My family and I actually emigrated\Nhere from Iran during the war. Dialogue: 0,0:01:46.66,0:01:49.84,Default,,0000,0000,0000,,My memories overnight went\Nfrom learning how to ride a bicycle Dialogue: 0,0:01:49.84,0:01:52.16,Default,,0000,0000,0000,,in the hillsides of a beautiful country, Dialogue: 0,0:01:52.16,0:01:55.57,Default,,0000,0000,0000,,to sitting in a dark basement\Nas bombs went off around us. Dialogue: 0,0:01:56.90,0:02:00.32,Default,,0000,0000,0000,,My fear quickly shifted to worrying\Nabout falling off of a bicycle, Dialogue: 0,0:02:00.34,0:02:03.70,Default,,0000,0000,0000,,to looking into my mother's eyes,\Nas she tried to figure out Dialogue: 0,0:02:03.76,0:02:06.06,Default,,0000,0000,0000,,what she was going to do with her family. Dialogue: 0,0:02:06.08,0:02:08.08,Default,,0000,0000,0000,,My grandfather actually pleading with her Dialogue: 0,0:02:08.08,0:02:10.85,Default,,0000,0000,0000,,not to leave in the middle\Nof the war with a small child. Dialogue: 0,0:02:10.85,0:02:12.14,Default,,0000,0000,0000,,He thought we were nuts. Dialogue: 0,0:02:12.14,0:02:15.62,Default,,0000,0000,0000,,We did it anyway, and we emigrated\Nhere to the United States. Dialogue: 0,0:02:15.70,0:02:18.66,Default,,0000,0000,0000,,So, growing up here,\Nmy father was heavily into technology, Dialogue: 0,0:02:18.86,0:02:21.34,Default,,0000,0000,0000,,so I naturally fell into it. Dialogue: 0,0:02:21.34,0:02:23.80,Default,,0000,0000,0000,,I had a quite nerdy childhood. Dialogue: 0,0:02:23.80,0:02:28.36,Default,,0000,0000,0000,,See, he actually made me program\Nfor hours on an old commodore 64. Dialogue: 0,0:02:29.63,0:02:32.52,Default,,0000,0000,0000,,Some people in this room\Nhave probably never even seen this. Dialogue: 0,0:02:34.56,0:02:37.62,Default,,0000,0000,0000,,Before I was allowed\Nto go out and play with the normal kids. Dialogue: 0,0:02:37.62,0:02:41.01,Default,,0000,0000,0000,,My math flashcards,\Nthey looked a little something like this. Dialogue: 0,0:02:43.39,0:02:45.67,Default,,0000,0000,0000,,The old computer punch cards. Dialogue: 0,0:02:47.26,0:02:49.75,Default,,0000,0000,0000,,He used to make me\Nbuild computer systems, too. Dialogue: 0,0:02:49.78,0:02:52.03,Default,,0000,0000,0000,,I can't tell you how many mather boards\NI fried Dialogue: 0,0:02:52.03,0:02:54.59,Default,,0000,0000,0000,,until I figured out\Nand was successful at it. Dialogue: 0,0:02:55.33,0:02:59.47,Default,,0000,0000,0000,,So naturally, with that background,\Ntechnology kind of became my universe. Dialogue: 0,0:02:59.93,0:03:02.47,Default,,0000,0000,0000,,So I thought when I come here today, Dialogue: 0,0:03:02.47,0:03:04.51,Default,,0000,0000,0000,,I definitely needed\Nto cover all the topics Dialogue: 0,0:03:04.51,0:03:07.56,Default,,0000,0000,0000,,of mobile, social, big data,\Nwho could leave out the cloud. Dialogue: 0,0:03:09.53,0:03:12.64,Default,,0000,0000,0000,,All the things that have completely\Nchanged our lives. Dialogue: 0,0:03:13.45,0:03:16.63,Default,,0000,0000,0000,,And the way that we communicate,\Nand the way that we connect. Dialogue: 0,0:03:17.19,0:03:19.53,Default,,0000,0000,0000,,Or is it really the way\Nthat we disconnect? Dialogue: 0,0:03:20.89,0:03:25.03,Default,,0000,0000,0000,,It's funny how our world has shifted\Nto "Eat Pray Technology". Dialogue: 0,0:03:26.35,0:03:29.70,Default,,0000,0000,0000,,The love and high touch part\Nis now all high tech. Dialogue: 0,0:03:32.47,0:03:35.72,Default,,0000,0000,0000,,It's almost feeling like\Nit's more important than food and shelter. Dialogue: 0,0:03:36.28,0:03:40.01,Default,,0000,0000,0000,,We all know that sinking feeling when\Nyou think you forgot your mobile device. Dialogue: 0,0:03:40.03,0:03:42.54,Default,,0000,0000,0000,,You've got to run back home,\Nbecause there's no way Dialogue: 0,0:03:42.54,0:03:45.06,Default,,0000,0000,0000,,you're going to function without it. Dialogue: 0,0:03:45.06,0:03:47.57,Default,,0000,0000,0000,,I had a dinner party a few weeks ago,\Nand I was running around, Dialogue: 0,0:03:47.92,0:03:50.64,Default,,0000,0000,0000,,and I had no idea\Nif people actually enjoyed themselves, Dialogue: 0,0:03:51.06,0:03:53.58,Default,,0000,0000,0000,,or if the food was any good,\Nuntil the next morning, Dialogue: 0,0:03:53.68,0:03:55.07,Default,,0000,0000,0000,,I had to check my Facebook, Dialogue: 0,0:03:55.07,0:03:57.34,Default,,0000,0000,0000,,and of course my foody friends\Nhad pictures Dialogue: 0,0:03:57.34,0:04:00.10,Default,,0000,0000,0000,,of all the plates and things,\Nand that's how I figured out Dialogue: 0,0:04:00.10,0:04:02.77,Default,,0000,0000,0000,,that everybody had a good time\Nand the food was great. Dialogue: 0,0:04:02.77,0:04:04.90,Default,,0000,0000,0000,,It's nuts!\NThis is the way we communicate?! Dialogue: 0,0:04:04.90,0:04:07.66,Default,,0000,0000,0000,,These devices\Nhave completely taken over our lives. Dialogue: 0,0:04:09.56,0:04:11.90,Default,,0000,0000,0000,,So, a recent study of our new generation Dialogue: 0,0:04:12.06,0:04:17.24,Default,,0000,0000,0000,,showed that they actually have\Na love-hate relationship with technology. Dialogue: 0,0:04:18.66,0:04:20.66,Default,,0000,0000,0000,,They feel extremely connected, Dialogue: 0,0:04:21.21,0:04:23.26,Default,,0000,0000,0000,,but yet so disconnected. Dialogue: 0,0:04:23.59,0:04:26.81,Default,,0000,0000,0000,,They have hundreds and thousands\Nof Facebook friends and followers, Dialogue: 0,0:04:27.59,0:04:29.21,Default,,0000,0000,0000,,but feel really isolated. Dialogue: 0,0:04:29.76,0:04:33.20,Default,,0000,0000,0000,,They want technology to give them\Na more human, personalized experience. Dialogue: 0,0:04:34.55,0:04:35.79,Default,,0000,0000,0000,,They want the "why". Dialogue: 0,0:04:36.48,0:04:37.96,Default,,0000,0000,0000,,So this got me to think, Dialogue: 0,0:04:38.20,0:04:40.76,Default,,0000,0000,0000,,is technology just an enabler?\N Dialogue: 0,0:04:41.26,0:04:42.70,Default,,0000,0000,0000,,Is it just a tool? Dialogue: 0,0:04:43.08,0:04:46.43,Default,,0000,0000,0000,,It's how we do what we do,\Nit's not the "why" or the true meaning Dialogue: 0,0:04:46.43,0:04:48.25,Default,,0000,0000,0000,,of innovation and creativity. Dialogue: 0,0:04:49.59,0:04:52.42,Default,,0000,0000,0000,,The successful innovators\Nalready know this. Dialogue: 0,0:04:53.01,0:04:54.42,Default,,0000,0000,0000,,Tony Hsieh. Dialogue: 0,0:04:54.53,0:04:56.75,Default,,0000,0000,0000,,He reinvented the way\Nthat we purchase shoes, Dialogue: 0,0:04:56.75,0:04:59.57,Default,,0000,0000,0000,,because he had a passion\Nfor delivering happiness. Dialogue: 0,0:04:59.57,0:05:01.79,Default,,0000,0000,0000,,Shoes just happened to be in the mix. Dialogue: 0,0:05:01.83,0:05:03.79,Default,,0000,0000,0000,,His team created Zappos. Dialogue: 0,0:05:04.66,0:05:07.55,Default,,0000,0000,0000,,And they've changed\Nthe personalized experience Dialogue: 0,0:05:07.55,0:05:10.44,Default,,0000,0000,0000,,that we have now,\Nwhen we purchase those shoes. Dialogue: 0,0:05:10.44,0:05:13.33,Default,,0000,0000,0000,,What did you dream of as a kid? Dialogue: 0,0:05:13.94,0:05:15.39,Default,,0000,0000,0000,,Fast cars and rocket ships? Dialogue: 0,0:05:15.97,0:05:17.03,Default,,0000,0000,0000,,And bikes? Dialogue: 0,0:05:17.03,0:05:18.35,Default,,0000,0000,0000,,I know I did. Dialogue: 0,0:05:18.60,0:05:21.48,Default,,0000,0000,0000,,But few actually grew up\Nto create them, like Elon Musk, Dialogue: 0,0:05:21.52,0:05:23.52,Default,,0000,0000,0000,,the man behind Tesla and SpaceX. Dialogue: 0,0:05:23.71,0:05:27.57,Default,,0000,0000,0000,,There's actually a couple Tesla's outside,\Nand I swear I didn't coordinate that, Dialogue: 0,0:05:27.57,0:05:29.45,Default,,0000,0000,0000,,it's just by design. Dialogue: 0,0:05:30.26,0:05:32.64,Default,,0000,0000,0000,,Why did he do all that?\NFor money? For profits? Dialogue: 0,0:05:32.64,0:05:35.01,Default,,0000,0000,0000,,No, he had already made millions\Nand lost it. Dialogue: 0,0:05:35.01,0:05:37.39,Default,,0000,0000,0000,,He did it for Mars. Dialogue: 0,0:05:37.91,0:05:40.12,Default,,0000,0000,0000,,He wanted to send humanity there. Dialogue: 0,0:05:40.25,0:05:44.14,Default,,0000,0000,0000,,With his electric cars,\Nhe wanted to save the environment Dialogue: 0,0:05:44.14,0:05:47.54,Default,,0000,0000,0000,,and create a planet\Nthat our children could live on. Dialogue: 0,0:05:47.91,0:05:51.93,Default,,0000,0000,0000,,Kevin Plank. He was the self-proclaimed,\Nsweatiest guy on the football field. Dialogue: 0,0:05:53.45,0:05:56.89,Default,,0000,0000,0000,,Through his grassroots business approach,\Nhe created Under Armour. Dialogue: 0,0:05:57.65,0:06:01.40,Default,,0000,0000,0000,,Why? He wanted to improve\Nathletes' performance. Dialogue: 0,0:06:01.95,0:06:06.16,Default,,0000,0000,0000,,The "how" was the innovative technology,\Nthe fabric that he brought to the market Dialogue: 0,0:06:06.46,0:06:09.06,Default,,0000,0000,0000,,that actually\Ncooled athletes' bodies off sooner. Dialogue: 0,0:06:09.90,0:06:12.52,Default,,0000,0000,0000,,Today, Under Armour\Nstill has that same philosophy, Dialogue: 0,0:06:12.85,0:06:16.18,Default,,0000,0000,0000,,they want to improve\Nathletes' performance, it's just changed. Dialogue: 0,0:06:16.20,0:06:19.37,Default,,0000,0000,0000,,There's now wearable technology\Nand devices out on the market. Dialogue: 0,0:06:19.67,0:06:22.63,Default,,0000,0000,0000,,These devices\Nare what we call "the Internet of things". Dialogue: 0,0:06:23.75,0:06:25.98,Default,,0000,0000,0000,,If you look at the health\Nand fitness industry, Dialogue: 0,0:06:25.98,0:06:29.07,Default,,0000,0000,0000,,we're a nation that's obsessed\Nwith FitBits and Nike FuelBands Dialogue: 0,0:06:29.07,0:06:30.76,Default,,0000,0000,0000,,and Garmin GPS devices. Dialogue: 0,0:06:31.20,0:06:34.93,Default,,0000,0000,0000,,Obsessed cyclists actually use an app\Ncalled Strava to connect to one another, Dialogue: 0,0:06:34.93,0:06:37.29,Default,,0000,0000,0000,,and ironically it actually means strive. Dialogue: 0,0:06:37.56,0:06:39.08,Default,,0000,0000,0000,,So why do we do all that? Dialogue: 0,0:06:40.12,0:06:41.87,Default,,0000,0000,0000,,Because we want to be motivated. Dialogue: 0,0:06:42.48,0:06:46.08,Default,,0000,0000,0000,,We want to be inspired, we want to connect\Nwith people all around the world, Dialogue: 0,0:06:46.08,0:06:48.19,Default,,0000,0000,0000,,that can bring that to life for us. Dialogue: 0,0:06:49.26,0:06:50.20,Default,,0000,0000,0000,,The bike. Dialogue: 0,0:06:51.56,0:06:55.80,Default,,0000,0000,0000,,This technology has been reinvented\Ndating back to the 1700s. Dialogue: 0,0:06:56.29,0:06:59.23,Default,,0000,0000,0000,,It went from a wooden scooter\Nto steel and aluminium, Dialogue: 0,0:06:59.65,0:07:03.10,Default,,0000,0000,0000,,to carbon fibre,\Nfeatherlike technology that you see here. Dialogue: 0,0:07:04.06,0:07:06.97,Default,,0000,0000,0000,,With electronic shifting,\NI can even plug my mobile device Dialogue: 0,0:07:06.97,0:07:08.52,Default,,0000,0000,0000,,and update the firmwear. Dialogue: 0,0:07:08.52,0:07:09.64,Default,,0000,0000,0000,,Crazy! Dialogue: 0,0:07:11.84,0:07:15.44,Default,,0000,0000,0000,,Cyclists pay the price\Nof a modern day vehicle to own this thing. Dialogue: 0,0:07:16.10,0:07:17.51,Default,,0000,0000,0000,,It's pretty nuts. Dialogue: 0,0:07:18.33,0:07:19.21,Default,,0000,0000,0000,,Why? Dialogue: 0,0:07:20.25,0:07:22.90,Default,,0000,0000,0000,,Because we want to have\Nthat feeling that we once did. Dialogue: 0,0:07:23.84,0:07:25.39,Default,,0000,0000,0000,,When we were a child. Dialogue: 0,0:07:25.68,0:07:27.12,Default,,0000,0000,0000,,That feeling of freedom. Dialogue: 0,0:07:28.01,0:07:30.74,Default,,0000,0000,0000,,In corporate America,\Nwe get so fixated on the profits Dialogue: 0,0:07:31.98,0:07:34.15,Default,,0000,0000,0000,,on the bureaucracy, on the red tape. Dialogue: 0,0:07:34.27,0:07:37.18,Default,,0000,0000,0000,,We have countless meetings -\NI know I sit in a ton of them - Dialogue: 0,0:07:37.18,0:07:39.94,Default,,0000,0000,0000,,trying to figure out what\Nthis technology shift means Dialogue: 0,0:07:40.23,0:07:41.90,Default,,0000,0000,0000,,to all of us, and to our business Dialogue: 0,0:07:41.90,0:07:44.05,Default,,0000,0000,0000,,and making sure\Nthe profits are not impacted. Dialogue: 0,0:07:44.05,0:07:45.73,Default,,0000,0000,0000,,We're forgetting the very essence, Dialogue: 0,0:07:45.73,0:07:48.28,Default,,0000,0000,0000,,of what creates a successful business. Dialogue: 0,0:07:48.49,0:07:49.64,Default,,0000,0000,0000,,It's people. Dialogue: 0,0:07:51.30,0:07:52.78,Default,,0000,0000,0000,,It's emotions. Dialogue: 0,0:07:52.80,0:07:54.38,Default,,0000,0000,0000,,It's connecting to them. Dialogue: 0,0:07:54.40,0:07:55.93,Default,,0000,0000,0000,,It's bringing those to life. Dialogue: 0,0:07:56.92,0:07:58.37,Default,,0000,0000,0000,,It's so simple. Dialogue: 0,0:07:58.70,0:08:02.81,Default,,0000,0000,0000,,Inspire your employees,\Nto create amazing products and services Dialogue: 0,0:08:03.38,0:08:05.46,Default,,0000,0000,0000,,that in turn inspire consumers Dialogue: 0,0:08:05.57,0:08:07.45,Default,,0000,0000,0000,,to purchase them. Dialogue: 0,0:08:08.38,0:08:10.15,Default,,0000,0000,0000,,It's really quite that simple. Dialogue: 0,0:08:10.32,0:08:12.03,Default,,0000,0000,0000,,Imagine if we teach our children Dialogue: 0,0:08:12.36,0:08:14.42,Default,,0000,0000,0000,,that technology is just a tool. Dialogue: 0,0:08:14.98,0:08:16.61,Default,,0000,0000,0000,,It's just an enabler. Dialogue: 0,0:08:16.72,0:08:18.37,Default,,0000,0000,0000,,It's how we do what we do. Dialogue: 0,0:08:18.41,0:08:20.29,Default,,0000,0000,0000,,It's not the "why" Dialogue: 0,0:08:20.36,0:08:22.56,Default,,0000,0000,0000,,We don't want the very cycle Dialogue: 0,0:08:22.56,0:08:24.92,Default,,0000,0000,0000,,of what created technology,\Nthe creativity, Dialogue: 0,0:08:24.92,0:08:27.20,Default,,0000,0000,0000,,to kill it, to stifle our innovation. Dialogue: 0,0:08:27.74,0:08:31.13,Default,,0000,0000,0000,,See, the simple notion could actually\Nchange the world to become Dialogue: 0,0:08:31.13,0:08:35.59,Default,,0000,0000,0000,,80% innovators and 20% laggers,\Nversus the other way around. Dialogue: 0,0:08:36.71,0:08:40.44,Default,,0000,0000,0000,,Because possibly, if we continue down\Nthis spiral that we're going down today, Dialogue: 0,0:08:41.00,0:08:43.93,Default,,0000,0000,0000,,we're at risk of losing all the creativity Dialogue: 0,0:08:43.93,0:08:46.52,Default,,0000,0000,0000,,and the very thing\Nthat created technology. Dialogue: 0,0:08:46.60,0:08:49.51,Default,,0000,0000,0000,,What if my family and I\Ndidn't face our fears Dialogue: 0,0:08:49.51,0:08:52.52,Default,,0000,0000,0000,,and take some risks,\Nand come to the United States? Dialogue: 0,0:08:53.23,0:08:56.77,Default,,0000,0000,0000,,What if this bike\Nwasn't reinvented over the years Dialogue: 0,0:08:56.77,0:08:59.30,Default,,0000,0000,0000,,by very passionate people? Dialogue: 0,0:08:59.30,0:09:02.75,Default,,0000,0000,0000,,What if Zappos didn't deliver\Namazing shoes to our footsteps? Dialogue: 0,0:09:03.04,0:09:06.06,Default,,0000,0000,0000,,Well, I definitely would not be here. Dialogue: 0,0:09:08.08,0:09:11.16,Default,,0000,0000,0000,,Standing in my heels\Nwith my super fancy bicycle, Dialogue: 0,0:09:11.18,0:09:13.85,Default,,0000,0000,0000,,telling you\Nthat technology is just a tool. Dialogue: 0,0:09:14.85,0:09:17.99,Default,,0000,0000,0000,,and we cannot disconnect\Nfrom one another. Dialogue: 0,0:09:18.34,0:09:21.90,Default,,0000,0000,0000,,and disconnect from the true feelings\Nof what brings things to life. Dialogue: 0,0:09:22.44,0:09:26.71,Default,,0000,0000,0000,,Because we're at risk of losing all\Nof our creativity, and becoming robots. Dialogue: 0,0:09:27.43,0:09:30.62,Default,,0000,0000,0000,,And if we lose that,\Nwhat do we really have? Dialogue: 0,0:09:32.51,0:09:35.15,Default,,0000,0000,0000,,(Applause)