[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:01.17,0:00:04.80,Default,,0000,0000,0000,,I wanted to talk to you today\Nabout creative confidence.
Dialogue: 0,0:00:05.44,0:00:08.59,Default,,0000,0000,0000,,I'm going to start way back\Nin the third grade
Dialogue: 0,0:00:08.61,0:00:11.53,Default,,0000,0000,0000,,at Oakdale School in Barberton, Ohio.
Dialogue: 0,0:00:11.100,0:00:15.98,Default,,0000,0000,0000,,I remember one day my best friend\NBrian was working on a project.
Dialogue: 0,0:00:16.49,0:00:20.85,Default,,0000,0000,0000,,He was making a horse out of the clay\Nour teacher kept under the sink.
Dialogue: 0,0:00:22.12,0:00:25.68,Default,,0000,0000,0000,,And at one point, one of the girls\Nthat was sitting at his table,
Dialogue: 0,0:00:25.70,0:00:29.31,Default,,0000,0000,0000,,seeing what he was doing,\Nleaned over and said to him,
Dialogue: 0,0:00:29.34,0:00:32.39,Default,,0000,0000,0000,,"That's terrible. That doesn't look\Nanything like a horse."
Dialogue: 0,0:00:33.76,0:00:35.54,Default,,0000,0000,0000,,And Brian's shoulders sank.
Dialogue: 0,0:00:35.57,0:00:38.88,Default,,0000,0000,0000,,And he wadded up the clay horse\Nand he threw it back in the bin.
Dialogue: 0,0:00:39.78,0:00:44.09,Default,,0000,0000,0000,,I never saw Brian do a project\Nlike that ever again.
Dialogue: 0,0:00:44.70,0:00:47.26,Default,,0000,0000,0000,,And I wonder how often\Nthat happens, you know?
Dialogue: 0,0:00:48.10,0:00:51.58,Default,,0000,0000,0000,,It seems like when I tell\Nthat story of Brian to my class,
Dialogue: 0,0:00:53.03,0:00:55.05,Default,,0000,0000,0000,,a lot of them want to come up after class
Dialogue: 0,0:00:55.07,0:00:57.09,Default,,0000,0000,0000,,and tell me about\Ntheir similar experience,
Dialogue: 0,0:00:57.11,0:00:58.72,Default,,0000,0000,0000,,how a teacher shut them down,
Dialogue: 0,0:00:58.75,0:01:01.41,Default,,0000,0000,0000,,or how a student\Nwas particularly cruel to them.
Dialogue: 0,0:01:01.43,0:01:04.98,Default,,0000,0000,0000,,And then some kind of opt out\Nof thinking of themselves as creative
Dialogue: 0,0:01:04.100,0:01:06.15,Default,,0000,0000,0000,,at that point.
Dialogue: 0,0:01:07.16,0:01:10.78,Default,,0000,0000,0000,,And I see that opting out\Nthat happens in childhood,
Dialogue: 0,0:01:10.80,0:01:14.10,Default,,0000,0000,0000,,and it moves in and becomes\Nmore ingrained, even,
Dialogue: 0,0:01:14.12,0:01:16.12,Default,,0000,0000,0000,,by the time you get to adult life.
Dialogue: 0,0:01:18.14,0:01:22.28,Default,,0000,0000,0000,,So we see a lot of this.
Dialogue: 0,0:01:22.30,0:01:23.70,Default,,0000,0000,0000,,When we have a workshop
Dialogue: 0,0:01:23.73,0:01:26.47,Default,,0000,0000,0000,,or when we have clients\Nin to work with us side by side,
Dialogue: 0,0:01:26.50,0:01:28.77,Default,,0000,0000,0000,,eventually we get\Nto the point in the process
Dialogue: 0,0:01:28.80,0:01:31.12,Default,,0000,0000,0000,,that's kind of fuzzy or unconventional.
Dialogue: 0,0:01:31.74,0:01:35.28,Default,,0000,0000,0000,,And eventually, these big-shot executives\Nwhip out their BlackBerrys
Dialogue: 0,0:01:35.95,0:01:38.85,Default,,0000,0000,0000,,and they say they have to make\Nreally important phone calls,
Dialogue: 0,0:01:38.87,0:01:40.44,Default,,0000,0000,0000,,and they head for the exits.
Dialogue: 0,0:01:41.02,0:01:42.85,Default,,0000,0000,0000,,And they're just so uncomfortable.
Dialogue: 0,0:01:43.29,0:01:45.91,Default,,0000,0000,0000,,When we track them down\Nand ask them what's going on,
Dialogue: 0,0:01:45.93,0:01:48.86,Default,,0000,0000,0000,,they say something like,\N"I'm just not the creative type."
Dialogue: 0,0:01:49.57,0:01:51.19,Default,,0000,0000,0000,,But we know that's not true.
Dialogue: 0,0:01:51.70,0:01:54.37,Default,,0000,0000,0000,,If they stick with the process,\Nif they stick with it,
Dialogue: 0,0:01:54.40,0:01:56.62,Default,,0000,0000,0000,,they end up doing amazing things.
Dialogue: 0,0:01:56.64,0:01:59.59,Default,,0000,0000,0000,,And they surprise themselves\Nat just how innovative
Dialogue: 0,0:01:59.61,0:02:01.78,Default,,0000,0000,0000,,they and their teams really are.
Dialogue: 0,0:02:03.11,0:02:07.69,Default,,0000,0000,0000,,So I've been looking\Nat this fear of judgment that we have,
Dialogue: 0,0:02:07.72,0:02:11.20,Default,,0000,0000,0000,,that you don't do things, you're afraid\Nyou're going to be judged;
Dialogue: 0,0:02:11.22,0:02:15.02,Default,,0000,0000,0000,,if you don't say the right creative thing,\Nyou're going to be judged.
Dialogue: 0,0:02:15.75,0:02:17.72,Default,,0000,0000,0000,,And I had a major breakthrough,
Dialogue: 0,0:02:17.74,0:02:21.91,Default,,0000,0000,0000,,when I met the psychologist\NAlbert Bandura.
Dialogue: 0,0:02:21.93,0:02:25.21,Default,,0000,0000,0000,,I don't know if you know Albert Bandura,\Nbut if you go to Wikipedia,
Dialogue: 0,0:02:25.23,0:02:29.37,Default,,0000,0000,0000,,it says that he's the fourth most\Nimportant psychologist in history --
Dialogue: 0,0:02:29.40,0:02:33.11,Default,,0000,0000,0000,,you know, like Freud, Skinner,\Nsomebody and Bandura.
Dialogue: 0,0:02:33.13,0:02:34.54,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:02:34.57,0:02:37.55,Default,,0000,0000,0000,,Bandura is 86 and he still\Nworks at Stanford.
Dialogue: 0,0:02:37.58,0:02:39.33,Default,,0000,0000,0000,,And he's just a lovely guy.
Dialogue: 0,0:02:41.08,0:02:42.36,Default,,0000,0000,0000,,So I went to see him,
Dialogue: 0,0:02:42.39,0:02:45.89,Default,,0000,0000,0000,,because he's just worked\Non phobias for a long time,
Dialogue: 0,0:02:45.91,0:02:47.34,Default,,0000,0000,0000,,which I'm very interested in.
Dialogue: 0,0:02:47.37,0:02:51.61,Default,,0000,0000,0000,,He had developed this way,
Dialogue: 0,0:02:51.63,0:02:54.36,Default,,0000,0000,0000,,this, kind of, methodology,
Dialogue: 0,0:02:54.38,0:02:57.33,Default,,0000,0000,0000,,that ended up curing people\Nin a very short amount of time,
Dialogue: 0,0:02:57.36,0:02:58.72,Default,,0000,0000,0000,,like, in four hours.
Dialogue: 0,0:02:58.74,0:03:02.18,Default,,0000,0000,0000,,He had a huge cure rate\Nof people who had phobias.
Dialogue: 0,0:03:02.20,0:03:05.16,Default,,0000,0000,0000,,And we talked about snakes\N-- I don't know why --
Dialogue: 0,0:03:05.19,0:03:09.37,Default,,0000,0000,0000,,we talked about snakes\Nand fear of snakes as a phobia.
Dialogue: 0,0:03:10.27,0:03:13.23,Default,,0000,0000,0000,,And it was really enjoyable,\Nreally interesting.
Dialogue: 0,0:03:13.25,0:03:18.19,Default,,0000,0000,0000,,He told me that he'd invite\Nthe test subject in,
Dialogue: 0,0:03:18.22,0:03:21.10,Default,,0000,0000,0000,,and he'd say, "You know,\Nthere's a snake in the next room
Dialogue: 0,0:03:21.13,0:03:22.73,Default,,0000,0000,0000,,and we're going to go in there."
Dialogue: 0,0:03:24.42,0:03:26.56,Default,,0000,0000,0000,,To which, he reported,\Nmost of them replied,
Dialogue: 0,0:03:26.58,0:03:31.36,Default,,0000,0000,0000,,"Hell no! I'm not going in there,\Ncertainly if there's a snake in there."
Dialogue: 0,0:03:31.39,0:03:35.69,Default,,0000,0000,0000,,But Bandura has a step-by-step\Nprocess that was super successful.
Dialogue: 0,0:03:35.71,0:03:38.62,Default,,0000,0000,0000,,So he'd take people to this two-way mirror
Dialogue: 0,0:03:38.64,0:03:40.94,Default,,0000,0000,0000,,looking into the room where the snake was.
Dialogue: 0,0:03:41.37,0:03:43.41,Default,,0000,0000,0000,,And he'd get them comfortable with that.
Dialogue: 0,0:03:43.43,0:03:44.99,Default,,0000,0000,0000,,Then through a series of steps,
Dialogue: 0,0:03:45.01,0:03:48.70,Default,,0000,0000,0000,,he'd move them and they'd be standing\Nin the doorway with the door open,
Dialogue: 0,0:03:48.72,0:03:50.24,Default,,0000,0000,0000,,and they'd be looking in there.
Dialogue: 0,0:03:50.26,0:03:52.21,Default,,0000,0000,0000,,And he'd get them comfortable with that.
Dialogue: 0,0:03:52.23,0:03:54.92,Default,,0000,0000,0000,,And then many more steps\Nlater, baby steps,
Dialogue: 0,0:03:54.94,0:03:59.02,Default,,0000,0000,0000,,they'd be in the room, they'd have\Na leather glove like a welder's glove on,
Dialogue: 0,0:03:59.04,0:04:01.69,Default,,0000,0000,0000,,and they'd eventually touch the snake.
Dialogue: 0,0:04:02.58,0:04:07.18,Default,,0000,0000,0000,,And when they touched the snake,\Neverything was fine. They were cured.
Dialogue: 0,0:04:07.20,0:04:09.32,Default,,0000,0000,0000,,In fact, everything was better than fine.
Dialogue: 0,0:04:09.35,0:04:12.60,Default,,0000,0000,0000,,These people who had\Nlifelong fears of snakes
Dialogue: 0,0:04:13.22,0:04:14.73,Default,,0000,0000,0000,,were saying things like,
Dialogue: 0,0:04:15.40,0:04:17.37,Default,,0000,0000,0000,,"Look how beautiful that snake is."
Dialogue: 0,0:04:17.40,0:04:20.51,Default,,0000,0000,0000,,And they were holding it in their laps.
Dialogue: 0,0:04:21.67,0:04:25.23,Default,,0000,0000,0000,,Bandura calls this process\N"guided mastery."
Dialogue: 0,0:04:25.58,0:04:28.17,Default,,0000,0000,0000,,I love that term: guided mastery.
Dialogue: 0,0:04:29.08,0:04:30.76,Default,,0000,0000,0000,,And something else happened.
Dialogue: 0,0:04:31.22,0:04:34.72,Default,,0000,0000,0000,,These people who went through the process\Nand touched the snake
Dialogue: 0,0:04:34.75,0:04:38.25,Default,,0000,0000,0000,,ended up having less anxiety\Nabout other things in their lives.
Dialogue: 0,0:04:39.52,0:04:42.09,Default,,0000,0000,0000,,They tried harder, they persevered longer,
Dialogue: 0,0:04:42.12,0:04:44.87,Default,,0000,0000,0000,,and they were more resilient\Nin the face of failure.
Dialogue: 0,0:04:45.83,0:04:48.55,Default,,0000,0000,0000,,They just gained a new confidence.
Dialogue: 0,0:04:50.14,0:04:54.22,Default,,0000,0000,0000,,And Bandura calls\Nthat confidence "self-efficacy,"
Dialogue: 0,0:04:54.60,0:04:57.49,Default,,0000,0000,0000,,the sense that you can change the world
Dialogue: 0,0:04:57.51,0:05:00.34,Default,,0000,0000,0000,,and that you can attain\Nwhat you set out to do.
Dialogue: 0,0:05:01.46,0:05:04.22,Default,,0000,0000,0000,,Well, meeting Bandura\Nwas really cathartic for me,
Dialogue: 0,0:05:04.24,0:05:07.78,Default,,0000,0000,0000,,because I realized\Nthat this famous scientist
Dialogue: 0,0:05:07.80,0:05:10.96,Default,,0000,0000,0000,,had documented\Nand scientifically validated
Dialogue: 0,0:05:10.99,0:05:14.38,Default,,0000,0000,0000,,something that we've seen happen\Nfor the last 30 years:
Dialogue: 0,0:05:14.40,0:05:18.19,Default,,0000,0000,0000,,that we could take people who had the fear\Nthat they weren't creative,
Dialogue: 0,0:05:18.21,0:05:20.94,Default,,0000,0000,0000,,and we could take them\Nthrough a series of steps,
Dialogue: 0,0:05:20.96,0:05:24.36,Default,,0000,0000,0000,,kind of like a series of small successes,
Dialogue: 0,0:05:24.38,0:05:27.73,Default,,0000,0000,0000,,and they turn fear into familiarity.
Dialogue: 0,0:05:28.32,0:05:29.79,Default,,0000,0000,0000,,And they surprise themselves.
Dialogue: 0,0:05:29.81,0:05:31.82,Default,,0000,0000,0000,,That transformation is amazing.
Dialogue: 0,0:05:31.84,0:05:34.24,Default,,0000,0000,0000,,We see it at the d.school all the time.
Dialogue: 0,0:05:34.26,0:05:36.97,Default,,0000,0000,0000,,People from all different\Nkinds of disciplines,
Dialogue: 0,0:05:36.99,0:05:39.48,Default,,0000,0000,0000,,they think of themselves\Nas only analytical.
Dialogue: 0,0:05:39.51,0:05:43.01,Default,,0000,0000,0000,,And they come in and they go\Nthrough the process, our process,
Dialogue: 0,0:05:43.03,0:05:46.22,Default,,0000,0000,0000,,they build confidence and now\Nthey think of themselves differently.
Dialogue: 0,0:05:46.24,0:05:51.30,Default,,0000,0000,0000,,And they're totally emotionally excited\Nabout the fact that they walk around
Dialogue: 0,0:05:51.33,0:05:53.59,Default,,0000,0000,0000,,thinking of themselves\Nas a creative person.
Dialogue: 0,0:05:55.57,0:05:57.62,Default,,0000,0000,0000,,So I thought one\Nof the things I'd do today
Dialogue: 0,0:05:57.65,0:06:00.85,Default,,0000,0000,0000,,is take you through and show you\Nwhat this journey looks like.
Dialogue: 0,0:06:01.48,0:06:05.97,Default,,0000,0000,0000,,To me, that journey looks like Doug Dietz.
Dialogue: 0,0:06:08.23,0:06:10.14,Default,,0000,0000,0000,,Doug Dietz is a technical person.
Dialogue: 0,0:06:10.16,0:06:13.96,Default,,0000,0000,0000,,He designs large\Nmedical imaging equipment.
Dialogue: 0,0:06:14.43,0:06:17.69,Default,,0000,0000,0000,,He's worked for GE, and he's had\Na fantastic career.
Dialogue: 0,0:06:18.24,0:06:20.67,Default,,0000,0000,0000,,But at one point,\Nhe had a moment of crisis.
Dialogue: 0,0:06:21.07,0:06:25.14,Default,,0000,0000,0000,,He was in the hospital looking\Nat one of his MRI machines in use,
Dialogue: 0,0:06:25.16,0:06:28.41,Default,,0000,0000,0000,,when he saw a young family,\Nand this little girl.
Dialogue: 0,0:06:28.79,0:06:32.24,Default,,0000,0000,0000,,And that little girl was crying\Nand was terrified.
Dialogue: 0,0:06:32.26,0:06:34.81,Default,,0000,0000,0000,,And Doug was really disappointed to learn
Dialogue: 0,0:06:35.64,0:06:39.50,Default,,0000,0000,0000,,that nearly 80 percent\Nof the pediatric patients in this hospital
Dialogue: 0,0:06:39.52,0:06:43.24,Default,,0000,0000,0000,,had to be sedated in order\Nto deal with his MRI machine.
Dialogue: 0,0:06:45.06,0:06:47.14,Default,,0000,0000,0000,,And this was really disappointing to Doug,
Dialogue: 0,0:06:47.17,0:06:49.82,Default,,0000,0000,0000,,because before this time,\Nhe was proud of what he did.
Dialogue: 0,0:06:49.84,0:06:51.98,Default,,0000,0000,0000,,He was saving lives with this machine.
Dialogue: 0,0:06:52.44,0:06:56.96,Default,,0000,0000,0000,,But it really hurt him to see the fear\Nthat this machine caused in kids.
Dialogue: 0,0:06:57.44,0:07:01.90,Default,,0000,0000,0000,,About that time, he was at the d.school\Nat Stanford taking classes.
Dialogue: 0,0:07:01.92,0:07:06.57,Default,,0000,0000,0000,,He was learning about our process,\Nabout design thinking, about empathy,
Dialogue: 0,0:07:06.60,0:07:08.42,Default,,0000,0000,0000,,about iterative prototyping.
Dialogue: 0,0:07:08.45,0:07:13.14,Default,,0000,0000,0000,,And he would take this new knowledge\Nand do something quite extraordinary.
Dialogue: 0,0:07:13.16,0:07:16.90,Default,,0000,0000,0000,,He would redesign the entire experience
Dialogue: 0,0:07:16.92,0:07:18.16,Default,,0000,0000,0000,,of being scanned.
Dialogue: 0,0:07:18.56,0:07:20.16,Default,,0000,0000,0000,,And this is what he came up with.
Dialogue: 0,0:07:20.18,0:07:21.20,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:07:21.23,0:07:23.80,Default,,0000,0000,0000,,He turned it into\Nan adventure for the kids.
Dialogue: 0,0:07:23.82,0:07:26.08,Default,,0000,0000,0000,,He painted the walls\Nand he painted the machine,
Dialogue: 0,0:07:26.10,0:07:28.88,Default,,0000,0000,0000,,and he got the operators retrained\Nby people who know kids,
Dialogue: 0,0:07:28.91,0:07:31.42,Default,,0000,0000,0000,,like children's museum people.
Dialogue: 0,0:07:31.44,0:07:35.14,Default,,0000,0000,0000,,And now when the kid comes,\Nit's an experience.
Dialogue: 0,0:07:35.16,0:07:38.77,Default,,0000,0000,0000,,And they talk to them about the noise\Nand the movement of the ship.
Dialogue: 0,0:07:38.79,0:07:40.19,Default,,0000,0000,0000,,And when they come, they say,
Dialogue: 0,0:07:40.22,0:07:42.34,Default,,0000,0000,0000,,"OK, you're going to go\Ninto the pirate ship,
Dialogue: 0,0:07:42.37,0:07:45.88,Default,,0000,0000,0000,,but be very still, because we don't want\Nthe pirates to find you."
Dialogue: 0,0:07:47.31,0:07:50.07,Default,,0000,0000,0000,,And the results were super dramatic:
Dialogue: 0,0:07:50.97,0:07:54.12,Default,,0000,0000,0000,,from something like 80 percent\Nof the kids needing to be sedated,
Dialogue: 0,0:07:54.15,0:07:58.40,Default,,0000,0000,0000,,to something like 10 percent\Nof the kids needing to be sedated.
Dialogue: 0,0:07:58.43,0:08:00.46,Default,,0000,0000,0000,,And the hospital and GE were happy, too,
Dialogue: 0,0:08:00.49,0:08:03.65,Default,,0000,0000,0000,,because you didn't have to call\Nthe anesthesiologist all the time,
Dialogue: 0,0:08:03.67,0:08:06.48,Default,,0000,0000,0000,,and they could put more kids\Nthrough the machine in a day.
Dialogue: 0,0:08:06.50,0:08:08.41,Default,,0000,0000,0000,,So the quantitative results were great.
Dialogue: 0,0:08:08.44,0:08:12.10,Default,,0000,0000,0000,,But Doug's results that he cared about\Nwere much more qualitative.
Dialogue: 0,0:08:12.46,0:08:14.19,Default,,0000,0000,0000,,He was with one of the mothers
Dialogue: 0,0:08:14.21,0:08:16.52,Default,,0000,0000,0000,,waiting for her child\Nto come out of the scan.
Dialogue: 0,0:08:16.55,0:08:18.91,Default,,0000,0000,0000,,And when the little girl\Ncame out of her scan,
Dialogue: 0,0:08:18.94,0:08:20.83,Default,,0000,0000,0000,,she ran up to her mother and said,
Dialogue: 0,0:08:20.86,0:08:22.80,Default,,0000,0000,0000,,"Mommy, can we come back tomorrow?"
Dialogue: 0,0:08:22.82,0:08:25.05,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:08:26.05,0:08:29.47,Default,,0000,0000,0000,,And so, I've heard Doug tell\Nthe story many times
Dialogue: 0,0:08:29.49,0:08:31.78,Default,,0000,0000,0000,,of his personal transformation
Dialogue: 0,0:08:31.80,0:08:35.15,Default,,0000,0000,0000,,and the breakthrough design\Nthat happened from it,
Dialogue: 0,0:08:35.17,0:08:38.28,Default,,0000,0000,0000,,but I've never really seen him\Ntell the story of the little girl
Dialogue: 0,0:08:38.31,0:08:39.74,Default,,0000,0000,0000,,without a tear in his eye.
Dialogue: 0,0:08:40.06,0:08:42.32,Default,,0000,0000,0000,,Doug's story takes place in a hospital.
Dialogue: 0,0:08:43.02,0:08:45.20,Default,,0000,0000,0000,,I know a thing or two about hospitals.
Dialogue: 0,0:08:46.47,0:08:49.64,Default,,0000,0000,0000,,A few years ago, I felt a lump\Non the side of my neck.
Dialogue: 0,0:08:51.21,0:08:53.41,Default,,0000,0000,0000,,It was my turn in the MRI machine.
Dialogue: 0,0:08:53.96,0:08:56.92,Default,,0000,0000,0000,,It was cancer, it was the bad kind.
Dialogue: 0,0:08:56.95,0:09:00.11,Default,,0000,0000,0000,,I was told I had a 40 percent\Nchance of survival.
Dialogue: 0,0:09:00.90,0:09:03.81,Default,,0000,0000,0000,,So while you're sitting\Naround with the other patients,
Dialogue: 0,0:09:03.83,0:09:05.06,Default,,0000,0000,0000,,in your pajamas,
Dialogue: 0,0:09:05.08,0:09:07.11,Default,,0000,0000,0000,,and everybody's pale and thin --
Dialogue: 0,0:09:07.13,0:09:08.15,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:09:08.17,0:09:11.44,Default,,0000,0000,0000,,you know? -- and you're waiting\Nfor your turn to get the gamma rays,
Dialogue: 0,0:09:11.46,0:09:13.11,Default,,0000,0000,0000,,you think of a lot of things.
Dialogue: 0,0:09:13.14,0:09:15.72,Default,,0000,0000,0000,,Mostly, you think about:\NAm I going to survive?
Dialogue: 0,0:09:16.38,0:09:17.65,Default,,0000,0000,0000,,And I thought a lot about:
Dialogue: 0,0:09:17.67,0:09:20.59,Default,,0000,0000,0000,,What was my daughter's life\Ngoing to be like without me?
Dialogue: 0,0:09:22.50,0:09:24.91,Default,,0000,0000,0000,,But you think about other things.
Dialogue: 0,0:09:24.94,0:09:27.92,Default,,0000,0000,0000,,I thought a lot about:\NWhat was I put on Earth to do?
Dialogue: 0,0:09:27.95,0:09:31.19,Default,,0000,0000,0000,,What was my calling? What should I do?
Dialogue: 0,0:09:31.36,0:09:33.41,Default,,0000,0000,0000,,I was lucky because I had lots of options.
Dialogue: 0,0:09:33.44,0:09:35.39,Default,,0000,0000,0000,,We'd been working in health and wellness,
Dialogue: 0,0:09:35.42,0:09:37.52,Default,,0000,0000,0000,,and K-12, and the developing world.
Dialogue: 0,0:09:37.54,0:09:40.19,Default,,0000,0000,0000,,so there were lots of projects\Nthat I could work on.
Dialogue: 0,0:09:40.61,0:09:42.93,Default,,0000,0000,0000,,But then I decided\Nand committed at this point,
Dialogue: 0,0:09:42.95,0:09:44.80,Default,,0000,0000,0000,,to the thing I most wanted to do,
Dialogue: 0,0:09:46.23,0:09:49.92,Default,,0000,0000,0000,,which was to help as many\Npeople as possible
Dialogue: 0,0:09:49.95,0:09:53.08,Default,,0000,0000,0000,,regain the creative confidence\Nthey lost along their way.
Dialogue: 0,0:09:53.82,0:09:56.65,Default,,0000,0000,0000,,And if I was going to survive,\Nthat's what I wanted to do.
Dialogue: 0,0:09:56.67,0:09:58.13,Default,,0000,0000,0000,,I survived, just so you know.
Dialogue: 0,0:09:58.16,0:10:00.23,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:10:00.25,0:10:06.87,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:10:06.98,0:10:10.89,Default,,0000,0000,0000,,I really believe that when people\Ngain this confidence --
Dialogue: 0,0:10:10.91,0:10:13.91,Default,,0000,0000,0000,,and we see it all the time\Nat the d.school and at IDEO --
Dialogue: 0,0:10:13.94,0:10:16.74,Default,,0000,0000,0000,,that they actually start\Nworking on the things
Dialogue: 0,0:10:16.76,0:10:18.75,Default,,0000,0000,0000,,that are really important in their lives.
Dialogue: 0,0:10:18.77,0:10:22.48,Default,,0000,0000,0000,,We see people quit what they're doing\Nand go in new directions.
Dialogue: 0,0:10:22.50,0:10:28.95,Default,,0000,0000,0000,,We see them come up with more\Ninteresting -- and just more -- ideas,
Dialogue: 0,0:10:28.98,0:10:31.88,Default,,0000,0000,0000,,so they can choose from better ideas.
Dialogue: 0,0:10:31.90,0:10:33.93,Default,,0000,0000,0000,,And they just make better decisions.
Dialogue: 0,0:10:34.50,0:10:37.99,Default,,0000,0000,0000,,I know at TED, you're supposed to have\Na change-the-world kind of thing,
Dialogue: 0,0:10:38.02,0:10:40.72,Default,,0000,0000,0000,,isn't that -- everybody has\Na change-the-world thing?
Dialogue: 0,0:10:40.74,0:10:43.87,Default,,0000,0000,0000,,If there is one for me, this is it,\Nto help this happen.
Dialogue: 0,0:10:43.89,0:10:46.63,Default,,0000,0000,0000,,So I hope you'll join me on my quest,
Dialogue: 0,0:10:46.65,0:10:48.26,Default,,0000,0000,0000,,you as, kind of, thought leaders.
Dialogue: 0,0:10:48.29,0:10:52.53,Default,,0000,0000,0000,,It would be really great if you didn't let\Npeople divide the world
Dialogue: 0,0:10:52.55,0:10:56.52,Default,,0000,0000,0000,,into the creatives and the non-creatives,\Nlike it's some God-given thing,
Dialogue: 0,0:10:56.54,0:11:00.90,Default,,0000,0000,0000,,and to have people realize\Nthat they're naturally creative,
Dialogue: 0,0:11:01.05,0:11:04.58,Default,,0000,0000,0000,,and that those natural people\Nshould let their ideas fly;
Dialogue: 0,0:11:05.66,0:11:09.84,Default,,0000,0000,0000,,that they should achieve\Nwhat Bandura calls self-efficacy,
Dialogue: 0,0:11:09.86,0:11:13.13,Default,,0000,0000,0000,,that you can do what you set out to do,
Dialogue: 0,0:11:13.15,0:11:16.84,Default,,0000,0000,0000,,and that you can reach a place\Nof creative confidence
Dialogue: 0,0:11:16.86,0:11:18.55,Default,,0000,0000,0000,,and touch the snake.
Dialogue: 0,0:11:18.57,0:11:19.72,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:11:19.75,0:11:26.06,Default,,0000,0000,0000,,(Applause)