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I dedicated the past years 
to understanding

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how people achieve their dreams.

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One would think about the
dreams we have,

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and the dent we want to leave
leave in the universe.

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It is striking to see how big of 
an overlap that is

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between the dreams that we have and
projects that never happen.

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So I'm here to talk to you today about
five ways How Not to Follow Your Dreams

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One: believe in overnight success.

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You know the story, right?

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The tech guy built a mobile app and
sold it very fast for a lot of money.

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You know, the story may seem real,

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but I bet it's incomplete.

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If you go investigate further,

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the guy has built 30 apps before

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and he has done a masters 
on the topic, a Phd.

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He has been working on the topic 
for like 20 years.

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This is really interesting,

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I myself have a story in Brazil 
that people think is an overnight success.

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I come from a humble family,

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and two weeks before the deadline
to apply for MIT,

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I started the application process.

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I got in.

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People may think it's an overnight success ,

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but that only worked because for 
the 17 years prior to that,

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I took life and education seriously.

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Your overnight success story
is always a result

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of everything you've done in your 
life through that moment.

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Two: believe someone else has
the answers for you.

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Coincidentally, people want to 
help out, right?

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All sorts of people, your family,
your friends, your business partners,

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they all have opinions on
which path you should take.

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"And let me tell you, go through
this pipe."

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But wherever you go inside,
there are other ways

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you have to pick as well.

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And you need to make those 
decisions yourself.

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No one else has the perfect
answers for your life.

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And you need to keep picking
those decisions, right?

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The pipes are infinite and you're 
going to bump your head,

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it's a part of the process.

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Three, and it's very subtle 
yet very important:

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decide to settle when
growth is guaranteed.

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So when your life is going great,

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you have put together a great team,

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and you have growing revenue,
everything is set.

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Time to settle.

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When I launched my first book,

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I worked really, really hard to 
distribute it everywhere in Brazil.

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With that, over 3 million 
people downloaded,

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over 50,000 people bought 
physical copies.

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When I wrote a sequel, some
impact was guaranteed.

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Even if I did little, sales would be okay.


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But okay is never okay.

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When you're growing towards a peak,

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you need to work harder than ever 
and find yourself another peak.

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Maybe if I did little, a couple hundred
thousand people would read it,

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and that's great already.

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But if I work harder than ever,

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I can bring this number up to millions.

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That's why I decided, with my new book,
to go to every single state of Brazil.

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And I can already see a higher peak.

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There's no time to settle down.

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Fourth tip, and that's really important:

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believe the fault is someone else's.

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I constantly see people saying,

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"Yes, I had this great idea,

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but no investor had the vision to invest.

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Oh, I created this great product,

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but, you know, the market is so bad,
the sales didn't go well."

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Or, "I can't find good talent, my team
is so below expectations."

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If you have dreams, it's your 
responsibility to make them happen.

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Yes, it may be hard to find talent.

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Yes, the market may be bad.

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But if no one invested in your idea,

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if no one bought your product,

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for sure there is something there
that is your fault.

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(Laughter)

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Definitely.

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You need to get your dreams
and make them happen.

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And no one achieved their goals alone.

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But if you didn't make them happen, 
it's your fault and no one else's.

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Be responsible for your dreams.

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And one last tip, and this one is 
really important as well:

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believe that the only things that matter
are the dreams themselves.

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Once I saw an ad, and it was
a lot of friends,

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they were going up a mountain,
it was a very high mountain,

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it was a lot of work,

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you could see that they were sweating
and this was tough

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and they were going up,

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and they finally made it to the peak.

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Of course, they decided to celebrate,

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I'm going to celebrate, so,

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"Yes! We made it, we're at the top!"

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Two seconds later, one looks
at the other and says,

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"Okay, let's go down."

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(Laughter)

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Life is never about the goals themselves.

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Life is about the journey.

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Yes, you should enjoy the goals themselves,

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but people think that you when 
you have dreams,

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and whenever you get to reaching
one of those dreams,

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it's a magical place where happiness
will be all around.

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But achieving a dream is a 
momentary sensation,

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and your life is not.

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The only way to really achieve 
all of your dreams

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is to fully enjoy every step 
of your journey.

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That's the best way.

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And your journey is simple

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--it's made of steps.

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Some steps will be right on,

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sometimes you will trip.

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If it's right on, celebrate, because
some people wait a lot to celebrate.

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And if you tripped, turn that
into something to learn.

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If every step becomes something
to learn or something to celebrate,

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you will for sure enjoy the journey.

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So, five tips:

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Believe in overnight success,

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believe someone else has
the answers for you,

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believe that when growth is 
guaranteed, you should settle down,

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believe the fault is someone else's,

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and believe that only the goals
themselves matter.

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Believe me, if you do that, 
you will destroy your dreams.

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(Laughter)

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Thank you.

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(Applause)