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I dedicated the past two years[br]to understanding

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how people achieve their dreams.

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When we think about the dreams we have,

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and the dent we want to leave[br]in the universe,

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it is striking to see how big[br]of an overlap there is

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between the dreams that we have,[br]and projects that never happen.

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(Laughter)

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So I'm here to talk to you today

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about five ways[br]how not to follow your dreams.

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One: Believe in overnight success.

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You know the story, right?

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The tech guy built a mobile app[br]and sold it very fast for a lot of money.

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You know, the story may seem real,[br]but I bet it's incomplete.

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If you go investigate further,

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the guy has done 30 apps before

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and he has done a master's[br]on the topic, a PhD.

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He has been working[br]on the topic for 20 years.

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This is really interesting.

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I myself have a story in Brazil[br]that people think is an overnight success.

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I come from a humble family,

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and two weeks before[br]the deadline to apply for MIT,

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I started the application process.

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And, voilà! I got in.

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People may think[br]it's an overnight success,

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but that only worked[br]because for the 17 years prior to that,

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I took life and education seriously.

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Your overnight success story[br]is always a result

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of everything you've done[br]in your life through that moment.

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Two: Believe someone else[br]has the answers for you.

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Constantly, people want[br]to help out, right?

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All sorts of people: your family,[br]your friends, your business partners,

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they all have opinions[br]on which path you should take:

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"And let me tell you,[br]go through this pipe."

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But whenever you go inside,

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there are other ways[br]you have to pick as well.

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And you need to make[br]those decisions yourself.

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No one else has the perfect[br]answers for your life.

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And you need to keep picking[br]those decisions, right?

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The pipes are infinite[br]and you're going to bump your head,

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and it's a part of the process.

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Three, and it's very subtle[br]but very important:

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Decide to settle[br]when growth is guaranteed.

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So when your life is going great,

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you have put together a great team,

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and you have growing revenue,[br]and everything is set --

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time to settle.

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When I launched my first book,

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I worked really, really hard[br]to distribute it everywhere in Brazil.

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With that, over three million[br]people downloaded it,

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over 50,000 people bought physical copies.

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When I wrote a sequel,[br]some impact was guaranteed.

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Even if I did little, sales would be OK.

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But OK is never OK.

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When you're growing towards a peak,

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you need to work harder than ever[br]and find yourself another peak.

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Maybe if I did little,

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a couple hundred thousand[br]people would read it,

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and that's great already.

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But if I work harder than ever,

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I can bring this number up to millions.

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That's why I decided, with my new book,[br]to go to every single state of Brazil.

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And I can already see a higher peak.

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There's no time to settle down.

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Fourth tip, and that's really important:

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Believe the fault is someone else's.

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I constantly see people saying,

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"Yes, I had this great idea,[br]but no investor had the vision to invest."

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"Oh, I created this great product,

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but the market is so bad,[br]the sales didn't go well."

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Or, "I can't find good talent;[br]my team is so below expectations."

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If you have dreams,

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it's your responsibility[br]to make them happen.

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Yes, it may be hard to find talent.

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Yes, the market may be bad.

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But if no one invested in your idea,

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if no one bought your product,

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for sure, there is something there[br]that is your fault.

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(Laughter)

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Definitely.

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You need to get your dreams[br]and make them happen.

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And no one achieved their goals alone.

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But if you didn't make them happen,[br]it's your fault and no one else's.

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Be responsible for your dreams.

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And one last tip, and this one[br]is really important as well:

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Believe that the only things that matter[br]are the dreams themselves.

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Once I saw an ad,[br]and it was a lot of friends,

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they were going up a mountain,[br]it was a very high mountain,

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and it was a lot of work.

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You could see that they were sweating[br]and this was tough.

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And they were going up,[br]and they finally made it to the peak.

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Of course, they decided[br]to celebrate, right?

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I'm going to celebrate, so,[br]"Yes! We made it, we're at the top!"

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Two seconds later,[br]one looks at the other and says,

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"OK, let's go down."

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(Laughter)

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Life is never about the goals themselves.

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Life is about the journey.

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Yes, you should enjoy[br]the goals themselves,

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but people think that you have dreams,

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and whenever you get to reaching[br]one of those dreams,

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it's a magical place[br]where happiness will be all around.

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But achieving a dream[br]is a momentary sensation,

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and your life is not.

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The only way to really achieve[br]all of your dreams

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is to fully enjoy every step[br]of your journey.

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That's the best way.

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And your journey is simple --[br]it's made of steps.

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Some steps will be right on.

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Sometimes you will trip.

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If it's right on, celebrate, because[br]some people wait a lot to celebrate.

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And if you tripped,[br]turn that into something to learn.

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If every step becomes something[br]to learn or something to celebrate,

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you will for sure enjoy the journey.

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So, five tips:

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Believe in overnight success,

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believe someone else[br]has the answers for you,

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believe that when growth is guaranteed,[br]you should settle down,

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believe the fault is someone else's,

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and believe that only[br]the goals themselves matter.

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Believe me, you do that,[br]and you will destroy your dreams.

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(Laughter)

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(Applause)

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Thank you.

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Thanks.

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(Applause)