0:00:01.167,0:00:02.474 Thank you. 0:00:02.474,0:00:03.983 I have only got 18 minutes 0:00:03.983,0:00:06.832 to explain something [br]that lasts for hours and days, 0:00:06.832,0:00:09.102 so I'd better get started. 0:00:09.102,0:00:13.959 Let's start with a clip[br]from Al Jazeera's Listening Post. 0:00:14.649,0:00:18.496 Richard Gizbert: Norway is a country that [br]gets relatively little media coverage. 0:00:18.496,0:00:21.487 Even the elections this past week[br]passed without much drama. 0:00:21.487,0:00:24.145 And that's the Norwegian[br]media in a nutshell: 0:00:24.145,0:00:25.622 not much drama. 0:00:25.622,0:00:26.959 A few years back, 0:00:26.959,0:00:29.416 Norway's public TV channel NRK 0:00:29.416,0:00:33.593 decided to broadcast live coverage[br]of a seven-hour train ride -- 0:00:33.593,0:00:35.894 seven hours of simple footage, 0:00:35.894,0:00:38.123 a train rolling down the tracks. 0:00:38.123,0:00:41.985 Norwegians, more than a million of them[br]according to the ratings, loved it. 0:00:41.985,0:00:44.901 A new kind of reality TV show was born, 0:00:44.901,0:00:48.036 and it goes against all the rules[br]of TV engagement. 0:00:48.036,0:00:50.476 There is no story line, no script, 0:00:50.476,0:00:52.519 no drama, no climax, 0:00:52.519,0:00:54.443 and it's called Slow TV. 0:00:54.443,0:00:55.915 For the past two months, 0:00:55.915,0:00:59.507 Norwegians have been watching [br]a cruise ship's journey up the coast, 0:00:59.507,0:01:01.566 and there's a lot of fog on that coast. 0:01:01.566,0:01:04.639 Executives at Norway's[br]National Broadcasting Service 0:01:04.639,0:01:08.729 are now considering broadcasting[br]a night of knitting nationwide. 0:01:08.729,0:01:11.210 On the surface, it sounds boring, 0:01:11.210,0:01:12.510 because it is, 0:01:12.510,0:01:14.600 but something about this TV experiment 0:01:14.600,0:01:16.458 has gripped Norwegians. 0:01:16.458,0:01:19.615 So we sent the Listening Post's[br]Marcela Pizarro to Oslo 0:01:19.615,0:01:22.146 to find out what it is,[br]but first a warning: 0:01:22.146,0:01:26.649 Viewers may find some of the images[br]in the following report disappointing. 0:01:26.649,0:01:27.664 (Laughter) 0:01:28.034,0:01:31.550 Thomas Hellum: And then follows[br]an eight-minute story on Al Jazeera 0:01:31.550,0:01:34.876 about some strange[br]TV programs in little Norway. 0:01:34.876,0:01:37.934 Al Jazeera. CNN. How did we get there? 0:01:37.934,0:01:39.954 We have to go back to 2009, 0:01:39.954,0:01:41.953 when one of my colleagues[br]got a great idea. 0:01:41.953,0:01:43.756 Where do you get your ideas? 0:01:43.756,0:01:45.237 In the lunchroom. 0:01:45.737,0:01:48.714 So he said, why don't we make[br]a radio program 0:01:48.714,0:01:52.299 marking the day of the German invasion[br]of Norway in 1940. 0:01:52.299,0:01:56.343 We tell the story at the exact time[br]during the night. 0:01:56.343,0:01:58.507 Wow. Brilliant idea, except 0:01:58.507,0:02:01.410 this was just a couple of weeks[br]before the invasion day. 0:02:01.410,0:02:03.755 So we sat in our lunchroom and discussed 0:02:03.755,0:02:07.963 what other stories[br]can you tell as they evolve? 0:02:07.963,0:02:12.101 What other things take a really long time? 0:02:12.421,0:02:14.737 So one of us came up with a train. 0:02:14.737,0:02:18.729 The Bergen Railway had its [br]100-year anniversary that year 0:02:18.729,0:02:21.424 It goes from western Norway[br]to eastern Norway, 0:02:21.424,0:02:25.587 and it takes exactly the same time[br]as it did 40 years ago, 0:02:25.587,0:02:28.785 over seven hours. (Laughter) 0:02:28.785,0:02:31.771 So we caught our commissioning editors [br]in Oslo, and we said, 0:02:31.771,0:02:34.758 we want to make a documentary[br]about the Bergen Railway, 0:02:34.758,0:02:36.710 and we want to make it in full length, 0:02:36.710,0:02:38.064 and the answer was, 0:02:38.064,0:02:39.999 "Yes, but how long will the program be?" 0:02:39.999,0:02:41.857 "Oh," we said, "full length." 0:02:41.857,0:02:43.349 "Yes, but we mean the program." 0:02:43.349,0:02:45.456 And back and forth. 0:02:45.456,0:02:50.943 Luckily for us, they met us with laughter,[br]very, very good laughter, 0:02:50.943,0:02:53.629 so one bright day in September, 0:02:53.629,0:02:57.615 we started a program that we thought[br]should be seven hours and four minutes. 0:02:57.615,0:03:00.479 Actually, it turned out[br]to be seven hours and 14 minutes 0:03:00.479,0:03:04.983 due to a signal failure[br]at the last station. 0:03:04.983,0:03:06.957 We had four cameras, 0:03:06.957,0:03:10.263 three of them pointing out[br]to the beautiful nature. 0:03:10.263,0:03:14.233 Some talking to the guests,[br]some information. 0:03:14.233,0:03:18.283 (Video) Train announcement: [br]We will arrive at Haugastøl Station. 0:03:18.283,0:03:19.651 TH: And that's about it, 0:03:19.651,0:03:21.446 but of course, also 0:03:21.446,0:03:25.287 the 160 tunnels gave us the opportunity[br]to do some archives. 0:03:25.287,0:03:29.183 Narrator [in Norwegian]: Then a bit of[br]flirting while the food is digested. 0:03:30.483,0:03:34.831 The last downhill stretch[br]before we reach our destination. 0:03:35.901,0:03:39.257 We pass Mjølfjell Station. 0:03:40.207,0:03:42.615 Then a new tunnel. 0:03:42.615,0:03:43.765 (Laughter) 0:03:43.765,0:03:47.022 TH: And now we thought, yes,[br]we have a brilliant program. 0:03:47.022,0:03:51.619 It will fit for the 2,000[br]train spotters in Norway. 0:03:51.619,0:03:54.220 We brought it on air in November 2009. 0:03:54.220,0:03:56.667 But no, this was far more attractive. 0:03:56.667,0:04:00.489 This is the five biggest TV channels[br]in Norway on a normal Friday, 0:04:00.489,0:04:02.788 and if you look at NRK2 over here, 0:04:02.788,0:04:06.184 look what happened when they put on[br]the Bergen Railway show: 0:04:06.984,0:04:10.709 1.2 million Norwegians[br]watched part of this program. 0:04:10.709,0:04:13.034 (Applause) 0:04:14.624,0:04:16.810 And another funny thing: 0:04:16.810,0:04:18.757 When the host on our main channel, 0:04:18.757,0:04:21.224 after they have got news for you, 0:04:21.224,0:04:23.662 she said, "And on our second channel, 0:04:23.662,0:04:26.657 the train has now[br]nearly reached Myrdal station." 0:04:26.657,0:04:29.350 Thousands of people[br]just jumped on the train 0:04:29.350,0:04:33.366 on our second channel like this.[br](Laughter) 0:04:33.366,0:04:37.012 This was also a huge success[br]in terms of social media. 0:04:37.012,0:04:41.116 It was so nice to see all the thousands[br]of Facebook and Twitter users 0:04:41.116,0:04:43.977 discussing the same view, 0:04:43.977,0:04:48.463 talking to each other as if they were[br]on the same train together. 0:04:48.463,0:04:51.748 And especially, I like this one.[br]It's a 76-year-old man. 0:04:51.748,0:04:53.428 He's watched all the program, 0:04:53.428,0:04:57.445 and at the end station, he rises up[br]to pick up what he thinks is his luggage, 0:04:57.445,0:05:01.003 and his head hit the curtain rod, 0:05:01.003,0:05:03.691 and he realized he is[br]in his own living room. 0:05:03.691,0:05:08.219 (Applause) 0:05:09.426,0:05:14.070 So that's strong and living TV. 0:05:14.070,0:05:17.414 Four hundred and thirty-six[br]minute by minute on a Friday night, 0:05:17.414,0:05:19.275 and during that first night, 0:05:19.275,0:05:21.829 the first Twitter message came:[br]Why be a chicken? 0:05:21.829,0:05:27.498 Why stop at 436[br]when you can expand that 0:05:27.498,0:05:31.159 to 8,040, minute by minute, 0:05:31.159,0:05:33.365 and do the iconic journey in Norway, 0:05:33.365,0:05:36.807 the coastal ship journey Hurtigruten[br]from Bergen to Kirkenes, 0:05:36.807,0:05:40.361 almost 3,000 kilometers,[br]covering most of our coast. 0:05:40.361,0:05:44.939 It has 120-year-old,[br]very interesting history, 0:05:44.939,0:05:49.755 and literally takes part in life[br]and death along the coast. 0:05:49.755,0:05:52.126 So just a week after the Bergen Railway, 0:05:52.126,0:05:56.872 we called the Hurtigruten company[br]and we started planning for our next show. 0:05:58.082,0:06:00.245 We wanted to do something different. 0:06:00.245,0:06:03.526 The Bergen Railway was a recorded program. 0:06:03.526,0:06:05.616 So when we sat in our editing room, 0:06:05.616,0:06:08.220 we watched this picture --[br]it's all Ål Station -- 0:06:08.220,0:06:09.728 we saw this journalist. 0:06:09.728,0:06:11.681 We had called him, we had spoken to him, 0:06:11.681,0:06:13.537 and when we left the station, 0:06:13.537,0:06:16.728 he took this picture of us[br]and he waved to the camera, 0:06:16.728,0:06:18.188 and we thought, 0:06:18.188,0:06:21.440 what if more people knew[br]that we were on board that train? 0:06:21.440,0:06:23.286 Would more people show up? 0:06:23.286,0:06:25.259 What would it look like? 0:06:25.259,0:06:28.789 So we decided our next project,[br]it should be live. 0:06:28.789,0:06:33.694 We wanted this picture of us on the fjord[br]and on the screen at the same time. 0:06:35.034,0:06:38.355 So this is not the first time[br]NRK had been on board a ship. 0:06:38.355,0:06:40.073 This is back in 1964, 0:06:40.073,0:06:42.929 when the technical managers[br]have suits and ties 0:06:42.929,0:06:46.969 and NRK rolled all its equipment[br]on board a ship, 0:06:46.969,0:06:51.009 and 200 meters out of the shore,[br]transmitting the signal back, 0:06:51.009,0:06:54.957 and in the machine room,[br]they talked to the machine guy, 0:06:54.957,0:06:59.110 and on the deck, they have[br]splendid entertainment. 0:06:59.110,0:07:04.289 So being on a ship, [br]it's not the first time. 0:07:05.309,0:07:10.335 But five and a half days in a row,[br]and live, we wanted some help. 0:07:10.335,0:07:14.498 And we asked our viewers out there,[br]what do you want to see? 0:07:14.498,0:07:18.610 What do you want us to film?[br]How do you want this to look? 0:07:18.610,0:07:21.318 Do you want us to make a website?[br]What do you want on it? 0:07:21.318,0:07:23.556 And we got some answers[br]from you out there, 0:07:23.556,0:07:27.807 and it helped us a very lot[br]to build the program. 0:07:27.807,0:07:30.662 So in June 2011, 0:07:30.662,0:07:34.446 23 of us went on board[br]the Hurtigruten coastal ship 0:07:34.446,0:07:36.164 and we set off. 0:07:36.164,0:07:39.996 (Music) 0:08:35.373,0:08:39.092 I have some really strong memories[br]from that week, and it's all about people. 0:08:39.092,0:08:40.732 This guy, for instance, 0:08:40.732,0:08:43.425 he's head of research[br]at the University in Tromsø 0:08:43.425,0:08:45.188 (Laughter) 0:08:45.188,0:08:50.071 And I will show you a piece of cloth, 0:08:50.071,0:08:53.298 this one. 0:08:54.378,0:08:55.922 It's the other strong memory. 0:08:55.922,0:08:59.776 It belongs to a guy called Erik Hansen. 0:09:00.796,0:09:08.818 And it's people like those two[br]who took a firm grip of our program, 0:09:08.818,0:09:12.639 and together with thousands[br]of others along the route, 0:09:12.639,0:09:15.519 they made the program what it became. 0:09:15.519,0:09:18.047 They made all the stories. 0:09:18.047,0:09:21.091 This is Karl. He's in the ninth grade. 0:09:21.091,0:09:24.713 It says, "I will be a little[br]late for school tomorrow." 0:09:24.713,0:09:27.383 He was supposed to be[br]in the school at 8 a.m. 0:09:27.383,0:09:30.484 He came at 9 a.m., and he didn't[br]get a note from his teacher, 0:09:30.484,0:09:32.585 because the teacher[br]had watched the program. 0:09:32.585,0:09:34.046 (Laughter) 0:09:34.046,0:09:35.719 How did we do this? 0:09:35.719,0:09:38.935 Yes, we took a conference room[br]on board the Hurtigruten. 0:09:38.935,0:09:42.047 We turned it into[br]a complete TV control room. 0:09:42.047,0:09:45.100 We made it all work, of course, 0:09:45.100,0:09:47.259 and then we took along 11 cameras. 0:09:47.259,0:09:48.374 This is one of them. 0:09:48.374,0:09:50.347 This is my sketch from February, 0:09:50.347,0:09:52.855 and when you give this sketch[br]to professional people 0:09:52.855,0:09:55.084 in the Norwegian broadcasting company NRK, 0:09:55.084,0:09:58.024 you get some cool stuff back. 0:09:58.024,0:10:01.631 And with some very creative solutions. 0:10:02.201,0:10:04.719 (Video) Narrator [in Norwegian]: [br]Run it up and down. 0:10:04.719,0:10:08.141 This is Norway's most[br]important drill right now. 0:10:08.141,0:10:14.054 It regulates the height of a bow[br]camera in NRK's live production, 0:10:14.054,0:10:18.790 one of 11 that capture[br]great shots from the MS Nord-Norge. 0:10:18.790,0:10:21.461 Eight wires keep the camera stable. 0:10:21.461,0:10:25.106 Cameraman: I work [br]on different camera solutions. 0:10:25.106,0:10:28.960 They're just tools[br]used in a different context. 0:10:28.960,0:10:32.304 TH: Another camera is this one.[br]It's normally used for sports. 0:10:32.304,0:10:35.903 It made it possible for us to take[br]close-up pictures of people 0:10:35.903,0:10:37.923 100 kilomteres away, 0:10:37.923,0:10:42.358 like this one. (Laughter) 0:10:42.358,0:10:45.190 People called us and asked,[br]how is this man doing? 0:10:45.190,0:10:48.139 He's doing fine. Everything went well. 0:10:48.139,0:10:51.372 We also could take pictures of[br]people waving at us, 0:10:51.372,0:10:53.689 people along the route,[br]thousands of them, 0:10:53.689,0:10:56.114 and they all had a phone in their hand. 0:10:56.114,0:10:59.099 And when you take a picture of them,[br]and they get the message, 0:10:59.099,0:11:01.954 "Now we are on TV, dad,"[br]they start waving back. 0:11:01.954,0:11:04.114 This was waving TV [br]for five and a half days, 0:11:04.114,0:11:06.273 and people get so extremely happy 0:11:06.273,0:11:11.090 when they can send a warm message[br]to their loved ones. 0:11:11.090,0:11:14.609 It was also a great success[br]on social media. 0:11:14.609,0:11:17.418 On the last day, we met[br]Her Majesty the Queen of Norway, 0:11:17.418,0:11:21.017 and Twitter couldn't quite handle it. 0:11:21.017,0:11:23.386 And we also, on the web, 0:11:23.386,0:11:28.260 during this week we streamed[br]more than 100 years of video 0:11:28.260,0:11:31.628 to 148 nations, 0:11:31.628,0:11:35.829 and the websites are still there[br]and they will be forever, actually, 0:11:35.829,0:11:37.735 because Hurtigruten was selected 0:11:37.735,0:11:42.267 to be part of the Norwegian[br]UNESCO list of documents, 0:11:42.267,0:11:45.258 and it's also in[br]the Guinness Book of Records 0:11:45.258,0:11:48.764 as the longest documentary ever. 0:11:48.764,0:11:52.247 (Applause) 0:11:52.247,0:11:55.985 Thank you. 0:11:55.985,0:11:59.375 But it's a long program, 0:11:59.375,0:12:02.463 so some watched part of it,[br]like the Prime Minister. 0:12:02.463,0:12:04.205 Some watched a little bit more. 0:12:04.205,0:12:08.614 It says, "I haven't used[br]my bed for five days." 0:12:08.614,0:12:13.085 And he's 82 years old,[br]and he hardly slept. 0:12:13.085,0:12:16.441 He kept watching because[br]something might happen, 0:12:16.441,0:12:18.854 though it probably won't. (Laughter) 0:12:18.854,0:12:21.503 This is the number[br]of viewers along the route. 0:12:21.503,0:12:23.105 You can see the famous Trollfjord 0:12:23.105,0:12:27.849 and a day after, all-time high for NRK2. 0:12:27.849,0:12:33.671 If you see the four biggest[br]channels in Norway during June 2011, 0:12:33.671,0:12:35.968 they will look like this, 0:12:35.968,0:12:39.818 and as a TV producer, it's a pleasure[br]to put Hurtigruten on top of it. 0:12:39.818,0:12:41.541 It looks like this: 0:12:41.541,0:12:44.908 3.2 million Norwegians[br]watched part of this program, 0:12:44.908,0:12:46.788 and we are only five million here. 0:12:46.788,0:12:49.822 Even the passengers on board[br]the Hurtigruten coastal ship -- 0:12:49.822,0:12:51.436 (Laughter) -- 0:12:51.436,0:12:55.561 they chose to watched the telly[br]instead of turning 90 degrees 0:12:55.561,0:12:57.675 and watching out the window. 0:12:58.435,0:13:01.416 So we were allowed to be [br]part of people's living room 0:13:01.416,0:13:04.173 with this strange TV program, 0:13:04.173,0:13:07.546 with music, nature, people. 0:13:07.546,0:13:10.239 And Slow TV was now a buzzword, 0:13:10.239,0:13:14.073 and we started looking for other things[br]we could make Slow TV about. 0:13:14.073,0:13:17.515 So we could either take something long[br]and make it a topic, 0:13:17.515,0:13:19.736 like with the railway and the Hurtigruten, 0:13:19.736,0:13:22.267 or we could take a topic and make it long. 0:13:22.267,0:13:24.775 This is the last project.[br]It's the peep show. 0:13:24.775,0:13:27.561 It's 14 hours of birdwatching[br]on a TV screen, 0:13:27.561,0:13:30.742 actually 87 days on the web. 0:13:30.742,0:13:34.364 We have made 18 hours[br]of live salmon fishing. 0:13:34.364,0:13:37.429 It actually took three hours[br]before we got the first fish, 0:13:37.429,0:13:39.240 and that's quite slow. 0:13:39.240,0:13:44.276 We have made 12 hours of boat ride[br]into the beautiful Telemark Canal, 0:13:44.276,0:13:47.821 and we have made another train ride[br]with the northern railway, 0:13:47.821,0:13:51.823 and because this we couldn't do live,[br]we did it in four seasons 0:13:51.823,0:13:55.898 just to give the viewer[br]another experience on the way. 0:13:57.058,0:14:01.598 So our next project got us[br]some attention outside Norway. 0:14:01.598,0:14:04.484 This is from the Colbert Report[br]on Comedy Central. 0:14:04.484,0:14:08.280 (Video) Stephen Colbert: I've got my eye[br]on a wildly popular program from Norway 0:14:08.280,0:14:11.213 called "National Firewood Night," 0:14:11.213,0:14:15.485 which consisted of mostly people in parkas[br]chatting and chopping in the woods, 0:14:15.485,0:14:19.130 and then eight hours of a fire [br]burning in a fireplace. (Laughter) 0:14:19.130,0:14:21.731 It destroyed the other [br]top Norwegian shows, 0:14:21.731,0:14:24.146 like "So You Think[br]You Can Watch Paint Dry" 0:14:24.146,0:14:27.977 and "The Amazing Glacier Race." 0:14:27.977,0:14:33.182 And get this, almost 20 percent[br]of the Norwegian population tuned in, 0:14:33.182,0:14:34.850 20 percent. 0:14:34.850,0:14:38.727 TH: So, when wood fire and wood chopping[br]can be that interesting, 0:14:38.727,0:14:40.260 why not knitting? 0:14:40.260,0:14:41.978 So on our next project, 0:14:41.978,0:14:46.995 we used more than eight hours[br]to go live from a sheep to a sweater, 0:14:46.995,0:14:49.302 and Jimmy Kimmel in the ABC show, 0:14:49.302,0:14:51.451 he liked that. 0:14:51.451,0:14:58.324 (Music) 0:14:58.324,0:15:02.044 (Video) Jimmy Kimmel: Even the people[br]on the show are falling asleep, 0:15:02.044,0:15:04.320 and after all that,[br]the knitters actually failed 0:15:04.320,0:15:05.996 to break the world record. 0:15:05.996,0:15:07.342 They did not succeed, 0:15:07.342,0:15:09.585 but remember the old Norwegian saying, 0:15:09.585,0:15:11.763 it's not whether you win[br]or lose that counts. 0:15:11.763,0:15:14.487 In fact, nothing counts, [br]and death is coming for us all. 0:15:14.487,0:15:15.931 (Laughter) 0:15:15.931,0:15:18.825 TH: Exactly. So why does this stand out? 0:15:18.825,0:15:22.105 This is so completely different[br]to other TV programming. 0:15:22.105,0:15:26.847 We take the viewer on a journey[br]that happens right now in real time, 0:15:26.847,0:15:30.424 and the viewer gets the feeling[br]of actually being there, 0:15:30.424,0:15:32.588 actually being on the train, on the boat, 0:15:32.588,0:15:34.415 and knitting together with others, 0:15:34.415,0:15:36.872 and the reason I think[br]why they're doing that 0:15:36.872,0:15:39.352 is because we don't edit the timeline. 0:15:39.352,0:15:41.720 It's important that[br]we don't edit the timeline, 0:15:41.720,0:15:44.919 and it's also important[br]that what we make Slow TV about 0:15:44.919,0:15:49.648 is something that we all can relate to,[br]that the viewer can relate to, 0:15:49.648,0:15:52.765 and that somehow has [br]a root in our culture. 0:15:52.765,0:15:54.491 This is a picture from last summer 0:15:54.491,0:15:57.068 when we traveled the coast[br]again for seven weeks. 0:15:57.068,0:16:01.431 And of course this is a lot of planning,[br]this is a lot of logistics. 0:16:01.431,0:16:05.543 So this is the working plan[br]for 150 people last summer, 0:16:05.543,0:16:08.388 but more important is what you don't plan. 0:16:08.388,0:16:10.905 You don't plan what's going to happen. 0:16:10.905,0:16:13.891 You have to just[br]take your cameras with you. 0:16:13.891,0:16:15.411 It's like a sports event. 0:16:15.411,0:16:17.570 You rig them and you see what's happening. 0:16:17.570,0:16:20.054 So this is actually[br]the whole running order 0:16:20.054,0:16:24.501 for Hurtigruten, 134 hours,[br]just written on one page. 0:16:24.501,0:16:28.553 We didn't know anything more[br]when we left Bergen. 0:16:28.553,0:16:31.897 So you have to let the viewers[br]make the stories themselves, 0:16:31.897,0:16:34.126 and I'll give you an example of that. 0:16:34.126,0:16:35.890 This is from last summer, 0:16:35.890,0:16:37.748 and as a TV producer, 0:16:37.748,0:16:41.395 it's a nice picture, but now[br]you can cut to the next one. 0:16:41.395,0:16:43.135 But this is Slow TV, 0:16:43.135,0:16:46.809 so you have to keep this picture until [br]it really starts hurting your stomach, 0:16:46.809,0:16:49.169 and then you keep it a little bit longer, 0:16:49.169,0:16:50.689 and when you keep it that long, 0:16:50.689,0:16:53.453 I'm sure some of you now[br]have noticed the cow. 0:16:53.453,0:16:55.487 Some of you have seen the flag. 0:16:55.487,0:16:57.893 Some of you start wondering,[br]is the farmer at home? 0:16:57.893,0:17:00.340 Has he left? Is he watching the cow? 0:17:00.340,0:17:03.567 And where is that cow going? 0:17:03.567,0:17:06.801 So my point is, the longer[br]you keep a picture like this, 0:17:06.801,0:17:09.093 and we kept it for 10 minutes, 0:17:09.093,0:17:13.064 you start making[br]the stories in your own head. 0:17:13.064,0:17:17.267 That's Slow TV. 0:17:17.267,0:17:22.677 So we think that Slow TV is[br]one nice way of telling a TV story, 0:17:22.677,0:17:25.161 and we think that we[br]can continue doing it, 0:17:25.161,0:17:29.665 not too often, once or twice a year,[br]so we keep the feeling of an event, 0:17:29.665,0:17:32.568 and we also think that[br]the good Slow TV idea, 0:17:32.568,0:17:34.240 that's the idea when people say, 0:17:34.240,0:17:37.676 "Oh no, you can't put that on TV." 0:17:37.676,0:17:40.718 When people smile, it might be[br]a very good slow idea, 0:17:40.718,0:17:44.970 so after all, life is best[br]when it's a bit strange. 0:17:44.970,0:17:46.463 Thank you. 0:17:46.463,0:17:53.047 (Applause)