[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.39,0:00:02.59,Default,,0000,0000,0000,,I'm almost like a crazy evangelical.
Dialogue: 0,0:00:02.59,0:00:05.33,Default,,0000,0000,0000,,I've always known that the age of design is upon us,
Dialogue: 0,0:00:05.33,0:00:07.41,Default,,0000,0000,0000,,almost like a rapture.
Dialogue: 0,0:00:07.41,0:00:08.95,Default,,0000,0000,0000,,If the day is sunny, I think,
Dialogue: 0,0:00:08.95,0:00:11.47,Default,,0000,0000,0000,,"Oh, the gods have had a good design day."
Dialogue: 0,0:00:11.47,0:00:15.79,Default,,0000,0000,0000,,Or, I go to a show and I see a beautiful piece by an artist,
Dialogue: 0,0:00:15.79,0:00:17.09,Default,,0000,0000,0000,,particularly beautiful, I say
Dialogue: 0,0:00:17.09,0:00:20.09,Default,,0000,0000,0000,,he's so good because he clearly looked to design
Dialogue: 0,0:00:20.09,0:00:21.81,Default,,0000,0000,0000,,to understand what he needed to do.
Dialogue: 0,0:00:21.81,0:00:24.51,Default,,0000,0000,0000,,So I really do believe that design
Dialogue: 0,0:00:24.51,0:00:27.28,Default,,0000,0000,0000,,is the highest form of creative expression.
Dialogue: 0,0:00:27.28,0:00:30.99,Default,,0000,0000,0000,,That's why I'm talking to you today about the age of design,
Dialogue: 0,0:00:30.99,0:00:33.18,Default,,0000,0000,0000,,and the age of design is the age in which design
Dialogue: 0,0:00:33.18,0:00:37.02,Default,,0000,0000,0000,,is still cute furniture, is still posters,
Dialogue: 0,0:00:37.02,0:00:39.88,Default,,0000,0000,0000,,is still fast cars, what you see at MoMA today.
Dialogue: 0,0:00:39.88,0:00:43.70,Default,,0000,0000,0000,,But in truth, what I really would like to explain
Dialogue: 0,0:00:43.70,0:00:46.00,Default,,0000,0000,0000,,to the public and to the audiences of MoMA is that
Dialogue: 0,0:00:46.00,0:00:48.67,Default,,0000,0000,0000,,the most interesting chairs are the ones
Dialogue: 0,0:00:48.67,0:00:51.54,Default,,0000,0000,0000,,that are actually made by a robot,
Dialogue: 0,0:00:51.54,0:00:54.33,Default,,0000,0000,0000,,like this beautiful chair by Dirk Vander Kooij,
Dialogue: 0,0:00:54.33,0:00:58.06,Default,,0000,0000,0000,,where a robot deposits a toothpaste-like slur
Dialogue: 0,0:00:58.06,0:01:00.91,Default,,0000,0000,0000,,of recycled refrigerator parts,
Dialogue: 0,0:01:00.91,0:01:05.38,Default,,0000,0000,0000,,as if he were a big candy, and makes a chair out of it.
Dialogue: 0,0:01:05.38,0:01:09.02,Default,,0000,0000,0000,,Or good design is digital fonts that we use all the time
Dialogue: 0,0:01:09.02,0:01:11.15,Default,,0000,0000,0000,,and that become part of our identity.
Dialogue: 0,0:01:11.15,0:01:12.87,Default,,0000,0000,0000,,I want people to understand
Dialogue: 0,0:01:12.87,0:01:16.08,Default,,0000,0000,0000,,that design is so much more than cute chairs,
Dialogue: 0,0:01:16.08,0:01:19.55,Default,,0000,0000,0000,,that it is first and foremost everything that is around us
Dialogue: 0,0:01:19.55,0:01:21.14,Default,,0000,0000,0000,,in our life.
Dialogue: 0,0:01:21.14,0:01:23.97,Default,,0000,0000,0000,,And it's interesting how so much of what we're talking about
Dialogue: 0,0:01:23.97,0:01:27.15,Default,,0000,0000,0000,,tonight is not simply design but interaction design.
Dialogue: 0,0:01:27.15,0:01:31.02,Default,,0000,0000,0000,,And in fact, interaction design is what I've been trying
Dialogue: 0,0:01:31.02,0:01:33.40,Default,,0000,0000,0000,,to insert in the collection of the Museum of Modern Art
Dialogue: 0,0:01:33.40,0:01:36.36,Default,,0000,0000,0000,,for a few years, starting not very timidly
Dialogue: 0,0:01:36.36,0:01:39.14,Default,,0000,0000,0000,,but just pointedly with works, for instance,
Dialogue: 0,0:01:39.14,0:01:41.70,Default,,0000,0000,0000,,by Martin Wattenberg -- the way a machine
Dialogue: 0,0:01:41.70,0:01:44.64,Default,,0000,0000,0000,,plays chess with itself, that you see here,
Dialogue: 0,0:01:44.64,0:01:48.11,Default,,0000,0000,0000,,or Lisa Strausfeld and her partners, the Sugar interface
Dialogue: 0,0:01:48.11,0:01:50.22,Default,,0000,0000,0000,,for One Laptop Per Child,
Dialogue: 0,0:01:50.22,0:01:54.07,Default,,0000,0000,0000,,Toshio Iwai's Tenori-On musical instruments,
Dialogue: 0,0:01:54.07,0:01:57.28,Default,,0000,0000,0000,,and Philip Worthington's Shadow Monsters,
Dialogue: 0,0:01:57.28,0:01:59.74,Default,,0000,0000,0000,,and John Maeda's Reactive Books,
Dialogue: 0,0:01:59.74,0:02:03.90,Default,,0000,0000,0000,,and also Jonathan Harris and Sep Kamvar's I Want You To Want Me.
Dialogue: 0,0:02:03.90,0:02:06.60,Default,,0000,0000,0000,,These were some of the first acquisitions that really
Dialogue: 0,0:02:06.60,0:02:09.78,Default,,0000,0000,0000,,introduced the idea of interaction design to the public.
Dialogue: 0,0:02:09.78,0:02:14.02,Default,,0000,0000,0000,,But more recently, I've been trying really to go even deeper
Dialogue: 0,0:02:14.02,0:02:16.25,Default,,0000,0000,0000,,into interaction design with examples
Dialogue: 0,0:02:16.25,0:02:18.100,Default,,0000,0000,0000,,that are emotionally really suggestive
Dialogue: 0,0:02:18.100,0:02:21.70,Default,,0000,0000,0000,,and that really explain interaction design at a level
Dialogue: 0,0:02:21.70,0:02:23.77,Default,,0000,0000,0000,,that is almost undeniable.
Dialogue: 0,0:02:23.77,0:02:26.85,Default,,0000,0000,0000,,The Wind Map, by Wattenberg and Fernanda Viégas,
Dialogue: 0,0:02:26.85,0:02:29.27,Default,,0000,0000,0000,,I don't know if you've ever seen it -- it's really fantastic.
Dialogue: 0,0:02:29.27,0:02:31.79,Default,,0000,0000,0000,,It looks at the territory of the United States
Dialogue: 0,0:02:31.79,0:02:37.51,Default,,0000,0000,0000,,as if it were a wheat field that is procured by the winds
Dialogue: 0,0:02:37.51,0:02:40.69,Default,,0000,0000,0000,,and that is really giving you a pictorial image
Dialogue: 0,0:02:40.69,0:02:43.91,Default,,0000,0000,0000,,of what's going on with the winds in the United States.
Dialogue: 0,0:02:43.91,0:02:48.53,Default,,0000,0000,0000,,But also, more recently, we started acquiring video games,
Dialogue: 0,0:02:48.53,0:02:51.07,Default,,0000,0000,0000,,and that's where all hell broke loose
Dialogue: 0,0:02:51.07,0:02:53.24,Default,,0000,0000,0000,,in a really interesting way. (Laughter)
Dialogue: 0,0:02:53.24,0:02:55.92,Default,,0000,0000,0000,,There are still people that believe that there's a high and there's a low.
Dialogue: 0,0:02:55.92,0:02:58.90,Default,,0000,0000,0000,,And that's really what I find so intriguing
Dialogue: 0,0:02:58.90,0:03:03.44,Default,,0000,0000,0000,,about the reactions that we've had to the anointment
Dialogue: 0,0:03:03.44,0:03:05.68,Default,,0000,0000,0000,,of video games in the MoMA collection.
Dialogue: 0,0:03:05.68,0:03:08.97,Default,,0000,0000,0000,,We've -- No, first of all, New York Magazine always gets it.
Dialogue: 0,0:03:08.97,0:03:11.11,Default,,0000,0000,0000,,I love them. So we are in the right quadrant.
Dialogue: 0,0:03:11.11,0:03:15.35,Default,,0000,0000,0000,,We are in the Highbrow -- that's daring, that's courageous --
Dialogue: 0,0:03:15.35,0:03:16.77,Default,,0000,0000,0000,,and Brilliant, which is great.
Dialogue: 0,0:03:16.77,0:03:20.10,Default,,0000,0000,0000,,Timidly, we've been higher on the diagonal in other situations,
Dialogue: 0,0:03:20.10,0:03:23.47,Default,,0000,0000,0000,,but it's okay. It's good. It's good. It's good. (Laughter)
Dialogue: 0,0:03:23.47,0:03:26.60,Default,,0000,0000,0000,,But here comes the art critic. Oh, that was fantastic.
Dialogue: 0,0:03:26.60,0:03:28.82,Default,,0000,0000,0000,,So the first was Jonathan Jones from The Guardian.
Dialogue: 0,0:03:28.82,0:03:31.48,Default,,0000,0000,0000,,"Sorry, MoMA, video games are not art."
Dialogue: 0,0:03:31.48,0:03:35.77,Default,,0000,0000,0000,,Did I ever say they were art? I was talking about interaction design. Excuse me.
Dialogue: 0,0:03:35.77,0:03:39.58,Default,,0000,0000,0000,,"Exhibiting Pac-Man and Tetris alongside Picasso and Van Gogh" --
Dialogue: 0,0:03:39.58,0:03:42.74,Default,,0000,0000,0000,,They're two floors away. (Laughter) —
Dialogue: 0,0:03:42.74,0:03:47.40,Default,,0000,0000,0000,,"will mean game over for any real understanding of art."
Dialogue: 0,0:03:47.40,0:03:51.38,Default,,0000,0000,0000,,I'm bringing in the end of the world. You know?
Dialogue: 0,0:03:51.38,0:03:53.22,Default,,0000,0000,0000,,We were talking about the rapture? It's coming.
Dialogue: 0,0:03:53.22,0:03:55.95,Default,,0000,0000,0000,,And Jonathan Jones is making it happen.
Dialogue: 0,0:03:55.95,0:03:58.73,Default,,0000,0000,0000,,So the same Guardian rebuts,
Dialogue: 0,0:03:58.73,0:04:01.47,Default,,0000,0000,0000,,"Are video games art: the debate that shouldn't be.
Dialogue: 0,0:04:01.47,0:04:04.06,Default,,0000,0000,0000,,Last week, Guardian art critic blah blah suggested
Dialogue: 0,0:04:04.06,0:04:07.37,Default,,0000,0000,0000,,that games cannot qualify as art. But is he right?
Dialogue: 0,0:04:07.37,0:04:09.84,Default,,0000,0000,0000,,And does it matter?" Thank you. Does it matter?
Dialogue: 0,0:04:09.84,0:04:12.58,Default,,0000,0000,0000,,You know, it's like once again there's this whole problem
Dialogue: 0,0:04:12.58,0:04:15.54,Default,,0000,0000,0000,,of design being often misunderstood for art,
Dialogue: 0,0:04:15.54,0:04:19.40,Default,,0000,0000,0000,,or the idea that is so diffuse that designers want to
Dialogue: 0,0:04:19.40,0:04:22.73,Default,,0000,0000,0000,,aspire to, would like to be called, artists.
Dialogue: 0,0:04:22.73,0:04:26.04,Default,,0000,0000,0000,,No. Designers aspire to be really great designers.
Dialogue: 0,0:04:26.04,0:04:27.95,Default,,0000,0000,0000,,Thank you very much. And that's more than enough.
Dialogue: 0,0:04:27.95,0:04:31.44,Default,,0000,0000,0000,,So my knight in shining armor, John Maeda,
Dialogue: 0,0:04:31.44,0:04:34.94,Default,,0000,0000,0000,,without any prompt, came out with this big declaration
Dialogue: 0,0:04:34.94,0:04:37.31,Default,,0000,0000,0000,,on why video games belong in the MoMA.
Dialogue: 0,0:04:37.31,0:04:39.47,Default,,0000,0000,0000,,And that was fantastic. And I thought that was it.
Dialogue: 0,0:04:39.47,0:04:43.13,Default,,0000,0000,0000,,But then there was another wonderfully pretentious article
Dialogue: 0,0:04:43.13,0:04:46.18,Default,,0000,0000,0000,,that came out in The New Republic, so pretentious,
Dialogue: 0,0:04:46.18,0:04:50.14,Default,,0000,0000,0000,,by Liel Leibovitz, and it said, "MoMA has mistaken video games for art." Again.
Dialogue: 0,0:04:50.14,0:04:53.56,Default,,0000,0000,0000,,"The museum is putting Pac-Man alongside Picasso." Again.
Dialogue: 0,0:04:53.56,0:04:54.68,Default,,0000,0000,0000,,"That misses the point."
Dialogue: 0,0:04:54.68,0:04:56.53,Default,,0000,0000,0000,,Excuse me. You're missing the point.
Dialogue: 0,0:04:56.53,0:05:00.58,Default,,0000,0000,0000,,And here, look, the above question is put bluntly:
Dialogue: 0,0:05:00.58,0:05:03.93,Default,,0000,0000,0000,,"Are video games art? No. Video games aren't art
Dialogue: 0,0:05:03.93,0:05:08.45,Default,,0000,0000,0000,,because they are quite thoroughly something else: code."
Dialogue: 0,0:05:08.45,0:05:12.00,Default,,0000,0000,0000,,Oh, so Picasso is not art because it's oil paint. Right?
Dialogue: 0,0:05:12.00,0:05:14.23,Default,,0000,0000,0000,,So it's so fantastic to see
Dialogue: 0,0:05:14.23,0:05:17.43,Default,,0000,0000,0000,,how these feathers that were ruffled,
Dialogue: 0,0:05:17.43,0:05:19.50,Default,,0000,0000,0000,,and these reactions, were so vehement.
Dialogue: 0,0:05:19.50,0:05:20.56,Default,,0000,0000,0000,,And you know what?
Dialogue: 0,0:05:20.56,0:05:23.07,Default,,0000,0000,0000,,The International Cat Video Film Festival
Dialogue: 0,0:05:23.07,0:05:25.50,Default,,0000,0000,0000,,didn't have that much of a reaction. (Laughter)
Dialogue: 0,0:05:25.50,0:05:27.24,Default,,0000,0000,0000,,I think this was truly fantastic.
Dialogue: 0,0:05:27.24,0:05:30.22,Default,,0000,0000,0000,,We were talking about dancing ponies, but I was really jealous
Dialogue: 0,0:05:30.22,0:05:33.54,Default,,0000,0000,0000,,of the Walker Arts Center for putting up this festival,
Dialogue: 0,0:05:33.54,0:05:35.92,Default,,0000,0000,0000,,because it's very, very wonderful.
Dialogue: 0,0:05:35.92,0:05:38.86,Default,,0000,0000,0000,,And there's this Flaubert quote that I love:
Dialogue: 0,0:05:38.86,0:05:40.80,Default,,0000,0000,0000,,"I have always tried to live in an ivory tower,
Dialogue: 0,0:05:40.80,0:05:43.16,Default,,0000,0000,0000,,but a tide of shit is beating at its walls,
Dialogue: 0,0:05:43.16,0:05:45.11,Default,,0000,0000,0000,,threatening to undermine it."
Dialogue: 0,0:05:45.11,0:05:47.26,Default,,0000,0000,0000,,I consider myself the tide of shit.
Dialogue: 0,0:05:47.26,0:05:52.90,Default,,0000,0000,0000,,(Laughter) (Applause)
Dialogue: 0,0:05:52.90,0:05:54.59,Default,,0000,0000,0000,,You know, we have to go through that.
Dialogue: 0,0:05:54.59,0:05:57.36,Default,,0000,0000,0000,,Even in the 1930s, my colleagues
Dialogue: 0,0:05:57.36,0:05:59.89,Default,,0000,0000,0000,,that were trying to put together an abstract art show
Dialogue: 0,0:05:59.89,0:06:02.89,Default,,0000,0000,0000,,had all of these works stopped by the customs officers
Dialogue: 0,0:06:02.89,0:06:04.89,Default,,0000,0000,0000,,that decided they were not art.
Dialogue: 0,0:06:04.89,0:06:07.46,Default,,0000,0000,0000,,So it's happened before, and it will happen in the future,
Dialogue: 0,0:06:07.46,0:06:11.74,Default,,0000,0000,0000,,but right now I can tell you that I am so, so proud
Dialogue: 0,0:06:11.74,0:06:15.96,Default,,0000,0000,0000,,to be able to call Pac-Man part of the MoMA collection.
Dialogue: 0,0:06:15.96,0:06:21.36,Default,,0000,0000,0000,,And the same with, for instance, Tetris, original version, the Soviet one.
Dialogue: 0,0:06:21.36,0:06:23.88,Default,,0000,0000,0000,,And you know, the amount of work --
Dialogue: 0,0:06:23.88,0:06:27.47,Default,,0000,0000,0000,,yeah, Alexey Pajitnov was working for the Soviet government
Dialogue: 0,0:06:27.47,0:06:29.32,Default,,0000,0000,0000,,and that's how he developed Tetris,
Dialogue: 0,0:06:29.32,0:06:33.21,Default,,0000,0000,0000,,and Alexey himself reconstructed the whole game
Dialogue: 0,0:06:33.21,0:06:36.95,Default,,0000,0000,0000,,and even gave us a simulation of the cathode ray tube
Dialogue: 0,0:06:36.95,0:06:40.46,Default,,0000,0000,0000,,that makes it look slightly bombed.
Dialogue: 0,0:06:40.46,0:06:41.96,Default,,0000,0000,0000,,And it's fantastic.
Dialogue: 0,0:06:41.96,0:06:45.13,Default,,0000,0000,0000,,So behind these acquisitions is an enormous amount of work,
Dialogue: 0,0:06:45.13,0:06:46.53,Default,,0000,0000,0000,,because we're still the Museum of Modern Art,
Dialogue: 0,0:06:46.53,0:06:48.24,Default,,0000,0000,0000,,so even when we tackle popular culture,
Dialogue: 0,0:06:48.24,0:06:51.37,Default,,0000,0000,0000,,we tackle it as a form of interaction design
Dialogue: 0,0:06:51.37,0:06:53.52,Default,,0000,0000,0000,,and as something that has to go into the collection at MoMA,
Dialogue: 0,0:06:53.52,0:06:55.58,Default,,0000,0000,0000,,therefore, has to be researched.
Dialogue: 0,0:06:55.58,0:06:58.53,Default,,0000,0000,0000,,So to get to choosing Eric Chahi's
Dialogue: 0,0:06:58.53,0:07:01.18,Default,,0000,0000,0000,,wonderful Another World, amongst others,
Dialogue: 0,0:07:01.18,0:07:02.86,Default,,0000,0000,0000,,we put together a panel of experts,
Dialogue: 0,0:07:02.86,0:07:04.37,Default,,0000,0000,0000,,and we worked on this acquisition,
Dialogue: 0,0:07:04.37,0:07:07.88,Default,,0000,0000,0000,,and it's mostly myself and Kate Carmody and Paul Galloway.
Dialogue: 0,0:07:07.88,0:07:10.12,Default,,0000,0000,0000,,We worked on it for a year and a half.
Dialogue: 0,0:07:10.12,0:07:13.10,Default,,0000,0000,0000,,So many people helped us — designers of games,
Dialogue: 0,0:07:13.10,0:07:15.27,Default,,0000,0000,0000,,you might know Jamin Warren
Dialogue: 0,0:07:15.27,0:07:17.76,Default,,0000,0000,0000,,and his collaborators at Kill Screen magazine,
Dialogue: 0,0:07:17.76,0:07:19.49,Default,,0000,0000,0000,,and you know, Kevin Slavin. You name it.
Dialogue: 0,0:07:19.49,0:07:22.75,Default,,0000,0000,0000,,We bugged everybody, because we knew that we were ignorant.
Dialogue: 0,0:07:22.75,0:07:24.90,Default,,0000,0000,0000,,We were not real gamers enough,
Dialogue: 0,0:07:24.90,0:07:26.95,Default,,0000,0000,0000,,so we had to really talk to them.
Dialogue: 0,0:07:26.95,0:07:30.52,Default,,0000,0000,0000,,And so we decided, of course, to have Sim City 2000,
Dialogue: 0,0:07:30.52,0:07:33.44,Default,,0000,0000,0000,,not the other Sim City, that one in particular,
Dialogue: 0,0:07:33.44,0:07:36.44,Default,,0000,0000,0000,,so the criteria that we developed along the way
Dialogue: 0,0:07:36.44,0:07:39.69,Default,,0000,0000,0000,,were really strong, and were not only criteria of selection.
Dialogue: 0,0:07:39.69,0:07:43.88,Default,,0000,0000,0000,,They were also criteria of exhibition and of preservation.
Dialogue: 0,0:07:43.88,0:07:47.18,Default,,0000,0000,0000,,That's what makes this acquisition more than a little game
Dialogue: 0,0:07:47.18,0:07:51.07,Default,,0000,0000,0000,,or a little joke. It's truly a way to think of how to preserve
Dialogue: 0,0:07:51.07,0:07:53.88,Default,,0000,0000,0000,,and show artifacts that will more and more
Dialogue: 0,0:07:53.88,0:07:55.85,Default,,0000,0000,0000,,become part of our lives in the future.
Dialogue: 0,0:07:55.85,0:07:58.90,Default,,0000,0000,0000,,We live today, as you know very well, not in the digital,
Dialogue: 0,0:07:58.90,0:08:02.12,Default,,0000,0000,0000,,not in the physical, but in the kind of minestrone
Dialogue: 0,0:08:02.12,0:08:04.16,Default,,0000,0000,0000,,that our mind makes of the two.
Dialogue: 0,0:08:04.16,0:08:07.28,Default,,0000,0000,0000,,And that's really where interaction lies,
Dialogue: 0,0:08:07.28,0:08:09.54,Default,,0000,0000,0000,,and that's the importance of interaction.
Dialogue: 0,0:08:09.54,0:08:12.68,Default,,0000,0000,0000,,And in order to explain interaction, we need to really
Dialogue: 0,0:08:12.68,0:08:15.32,Default,,0000,0000,0000,,bring people in and make them realize
Dialogue: 0,0:08:15.32,0:08:17.03,Default,,0000,0000,0000,,how interaction is part of their lives.
Dialogue: 0,0:08:17.03,0:08:19.86,Default,,0000,0000,0000,,So when I talk about it, I don't talk only about video games,
Dialogue: 0,0:08:19.86,0:08:22.37,Default,,0000,0000,0000,,which are in a way the purest form of interaction,
Dialogue: 0,0:08:22.37,0:08:25.84,Default,,0000,0000,0000,,unadulterated by any kind of function or finality.
Dialogue: 0,0:08:25.84,0:08:28.99,Default,,0000,0000,0000,,I also talk about the MetroCard vending machine,
Dialogue: 0,0:08:28.99,0:08:31.12,Default,,0000,0000,0000,,which I consider a masterpiece of interaction.
Dialogue: 0,0:08:31.12,0:08:33.43,Default,,0000,0000,0000,,I mean, that interface is beautiful.
Dialogue: 0,0:08:33.43,0:08:37.00,Default,,0000,0000,0000,,It looks like a burly MTA guy coming out of the tunnel.
Dialogue: 0,0:08:37.00,0:08:40.56,Default,,0000,0000,0000,,You know, with your mitt you can actually paw
Dialogue: 0,0:08:40.56,0:08:43.83,Default,,0000,0000,0000,,the MetroCard, and I talk about how bad
Dialogue: 0,0:08:43.83,0:08:46.89,Default,,0000,0000,0000,,ATM machines usually are.
Dialogue: 0,0:08:46.89,0:08:49.72,Default,,0000,0000,0000,,So I let people understand that it's up to them
Dialogue: 0,0:08:49.72,0:08:51.96,Default,,0000,0000,0000,,to know how to judge interaction
Dialogue: 0,0:08:51.96,0:08:53.99,Default,,0000,0000,0000,,so as to know when it's good or when it's bad.
Dialogue: 0,0:08:53.99,0:08:55.64,Default,,0000,0000,0000,,So when I show The Sims,
Dialogue: 0,0:08:55.64,0:08:59.12,Default,,0000,0000,0000,,I try to make people really feel what it meant
Dialogue: 0,0:08:59.12,0:09:01.02,Default,,0000,0000,0000,,to have an interaction with The Sims,
Dialogue: 0,0:09:01.02,0:09:03.38,Default,,0000,0000,0000,,not only the fun but also the responsibility
Dialogue: 0,0:09:03.38,0:09:05.25,Default,,0000,0000,0000,,that came with the Tamagotchi.
Dialogue: 0,0:09:05.25,0:09:07.13,Default,,0000,0000,0000,,You know, video games can be truly deep
Dialogue: 0,0:09:07.13,0:09:08.88,Default,,0000,0000,0000,,even when they're completely mindless.
Dialogue: 0,0:09:08.88,0:09:11.40,Default,,0000,0000,0000,,I'm sure that all of you know Katamari Damacy.
Dialogue: 0,0:09:11.40,0:09:15.13,Default,,0000,0000,0000,,It's about rolling a ball and picking up as many objects as you can
Dialogue: 0,0:09:15.13,0:09:16.96,Default,,0000,0000,0000,,in a finite amount of time
Dialogue: 0,0:09:16.96,0:09:19.32,Default,,0000,0000,0000,,and hopefully you'll be able to make it into a planet.
Dialogue: 0,0:09:19.32,0:09:21.56,Default,,0000,0000,0000,,I've never made it into a planet, but that's it.
Dialogue: 0,0:09:21.56,0:09:24.73,Default,,0000,0000,0000,,Or, you know, Vib-Ribbon was not distributed here in the United States.
Dialogue: 0,0:09:24.73,0:09:26.92,Default,,0000,0000,0000,,It was a PlayStation game, but mostly for Japan.
Dialogue: 0,0:09:26.92,0:09:28.59,Default,,0000,0000,0000,,And it was one of the first video games
Dialogue: 0,0:09:28.59,0:09:30.30,Default,,0000,0000,0000,,in which you could choose your own music.
Dialogue: 0,0:09:30.30,0:09:32.62,Default,,0000,0000,0000,,So you would put into the PlayStation,
Dialogue: 0,0:09:32.62,0:09:34.42,Default,,0000,0000,0000,,you would put your own CD,
Dialogue: 0,0:09:34.42,0:09:39.18,Default,,0000,0000,0000,,and then the game would change alongside your music. So really fantastic.
Dialogue: 0,0:09:39.18,0:09:40.60,Default,,0000,0000,0000,,Not to mention Eve Online.
Dialogue: 0,0:09:40.60,0:09:43.68,Default,,0000,0000,0000,,Eve Online is an artificial universe, if you wish,
Dialogue: 0,0:09:43.68,0:09:46.23,Default,,0000,0000,0000,,but one of the diplomats that was killed in Benghazi,
Dialogue: 0,0:09:46.23,0:09:48.84,Default,,0000,0000,0000,,not Ambassador Stevens, but one of his collaborators,
Dialogue: 0,0:09:48.84,0:09:50.70,Default,,0000,0000,0000,,was a really big shot in Eve Online,
Dialogue: 0,0:09:50.70,0:09:53.32,Default,,0000,0000,0000,,so here you have a diplomat in the real world
Dialogue: 0,0:09:53.32,0:09:55.81,Default,,0000,0000,0000,,that spends his time in Eve Online
Dialogue: 0,0:09:55.81,0:09:59.98,Default,,0000,0000,0000,,to kind of test, maybe, all of his ideas about diplomacy
Dialogue: 0,0:09:59.98,0:10:02.94,Default,,0000,0000,0000,,and about universe-building, and to the point that
Dialogue: 0,0:10:02.94,0:10:04.95,Default,,0000,0000,0000,,the first announcement of the bombing
Dialogue: 0,0:10:04.95,0:10:07.36,Default,,0000,0000,0000,,was actually given on Eve Online,
Dialogue: 0,0:10:07.36,0:10:09.75,Default,,0000,0000,0000,,and after his death, several parts of the universe
Dialogue: 0,0:10:09.75,0:10:11.21,Default,,0000,0000,0000,,were named after him.
Dialogue: 0,0:10:11.21,0:10:15.04,Default,,0000,0000,0000,,And I was just recently at the Eve Online fan festival
Dialogue: 0,0:10:15.04,0:10:17.18,Default,,0000,0000,0000,,in Reykjavík that was quite amazing.
Dialogue: 0,0:10:17.18,0:10:19.73,Default,,0000,0000,0000,,I mean, we're talking about an experience
Dialogue: 0,0:10:19.73,0:10:22.52,Default,,0000,0000,0000,,that of course can seem weird to many,
Dialogue: 0,0:10:22.52,0:10:24.42,Default,,0000,0000,0000,,but that is very educational.
Dialogue: 0,0:10:24.42,0:10:27.30,Default,,0000,0000,0000,,Of course, there are games that are even more educational.
Dialogue: 0,0:10:27.30,0:10:29.99,Default,,0000,0000,0000,,Dwarf Fortress is like the holy grail
Dialogue: 0,0:10:29.99,0:10:32.38,Default,,0000,0000,0000,,of this kind of massive multiplayer online game,
Dialogue: 0,0:10:32.38,0:10:34.92,Default,,0000,0000,0000,,and in fact the two Adams brothers were in Reykjavík,
Dialogue: 0,0:10:34.92,0:10:37.56,Default,,0000,0000,0000,,and they were greeted
Dialogue: 0,0:10:37.56,0:10:40.76,Default,,0000,0000,0000,,by a standing ovation by all the Eve Online fans.
Dialogue: 0,0:10:40.76,0:10:43.36,Default,,0000,0000,0000,,It was amazing to see. And it's a beautiful game.
Dialogue: 0,0:10:43.36,0:10:45.90,Default,,0000,0000,0000,,So you start seeing here that
Dialogue: 0,0:10:45.90,0:10:47.66,Default,,0000,0000,0000,,the aesthetics that are so important
Dialogue: 0,0:10:47.66,0:10:49.50,Default,,0000,0000,0000,,to a museum collection like MoMA's
Dialogue: 0,0:10:49.50,0:10:53.16,Default,,0000,0000,0000,,are kept alive also by the selection of these games.
Dialogue: 0,0:10:53.16,0:10:55.12,Default,,0000,0000,0000,,And you know, Valve -- you know, Portal --
Dialogue: 0,0:10:55.12,0:10:57.25,Default,,0000,0000,0000,,is an example of a video game in which
Dialogue: 0,0:10:57.25,0:10:59.56,Default,,0000,0000,0000,,you have a certain type of violence
Dialogue: 0,0:10:59.56,0:11:01.66,Default,,0000,0000,0000,,which also leads me to talk about
Dialogue: 0,0:11:01.66,0:11:04.01,Default,,0000,0000,0000,,one of the biggest issues that we had to discuss
Dialogue: 0,0:11:04.01,0:11:06.27,Default,,0000,0000,0000,,when we acquired the video games, what to do with violence.
Dialogue: 0,0:11:06.27,0:11:08.67,Default,,0000,0000,0000,,Right? We had to make decisions.
Dialogue: 0,0:11:08.67,0:11:12.23,Default,,0000,0000,0000,,At MoMA, interestingly, there's a lot of violence
Dialogue: 0,0:11:12.23,0:11:15.13,Default,,0000,0000,0000,,depicted in the art part of the collection,
Dialogue: 0,0:11:15.13,0:11:18.35,Default,,0000,0000,0000,,but when I came to MoMA 19 years ago, and as an Italian,
Dialogue: 0,0:11:18.35,0:11:19.90,Default,,0000,0000,0000,,I said, "You know what, we need a Beretta."
Dialogue: 0,0:11:19.90,0:11:23.01,Default,,0000,0000,0000,,And I was told, "No. No guns in the design collection."
Dialogue: 0,0:11:23.01,0:11:23.94,Default,,0000,0000,0000,,And I was like, "Why?"
Dialogue: 0,0:11:23.94,0:11:27.46,Default,,0000,0000,0000,,Interestingly, I learned that it's considered
Dialogue: 0,0:11:27.46,0:11:29.21,Default,,0000,0000,0000,,that in design and in the design collection,
Dialogue: 0,0:11:29.21,0:11:30.45,Default,,0000,0000,0000,,what you see is what you get.
Dialogue: 0,0:11:30.45,0:11:34.34,Default,,0000,0000,0000,,So when you see a gun, it's an instrument for killing in the design collection.
Dialogue: 0,0:11:34.34,0:11:35.95,Default,,0000,0000,0000,,If it's in the art collection,
Dialogue: 0,0:11:35.95,0:11:39.70,Default,,0000,0000,0000,,it might be a critique of the killing instrument.
Dialogue: 0,0:11:39.70,0:11:41.40,Default,,0000,0000,0000,,So it's very interesting.
Dialogue: 0,0:11:41.40,0:11:44.04,Default,,0000,0000,0000,,But we are acquiring our critical dimension also in design,
Dialogue: 0,0:11:44.04,0:11:46.53,Default,,0000,0000,0000,,so maybe one day we'll be able to acquire also the guns.
Dialogue: 0,0:11:46.53,0:11:49.80,Default,,0000,0000,0000,,But here, in this particular case, we decided,
Dialogue: 0,0:11:49.80,0:11:51.08,Default,,0000,0000,0000,,you know, with Kate and Paul,
Dialogue: 0,0:11:51.08,0:11:53.34,Default,,0000,0000,0000,,that we would have no gratuitous violence.
Dialogue: 0,0:11:53.34,0:11:56.09,Default,,0000,0000,0000,,So we have Portal because you shoot walls
Dialogue: 0,0:11:56.09,0:11:57.41,Default,,0000,0000,0000,,in order to create new spaces.
Dialogue: 0,0:11:57.41,0:12:00.51,Default,,0000,0000,0000,,We have Street Fighter II, because martial arts are good.
Dialogue: 0,0:12:00.51,0:12:02.03,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:12:02.03,0:12:06.13,Default,,0000,0000,0000,,But we don't have GTA because,
Dialogue: 0,0:12:06.13,0:12:07.74,Default,,0000,0000,0000,,maybe it's my own reflection,
Dialogue: 0,0:12:07.74,0:12:10.12,Default,,0000,0000,0000,,I've never been able to do anything but crashing cars
Dialogue: 0,0:12:10.12,0:12:12.08,Default,,0000,0000,0000,,and shooting prostitutes and pimps.
Dialogue: 0,0:12:12.08,0:12:15.62,Default,,0000,0000,0000,,So it was not very constructive. (Laughter)
Dialogue: 0,0:12:15.62,0:12:19.87,Default,,0000,0000,0000,,So, I'm making fun of it, but we discussed this
Dialogue: 0,0:12:19.87,0:12:22.96,Default,,0000,0000,0000,,for so many days. You have no idea.
Dialogue: 0,0:12:22.96,0:12:25.28,Default,,0000,0000,0000,,And to this day, I am ambivalent,
Dialogue: 0,0:12:25.28,0:12:28.70,Default,,0000,0000,0000,,but when you have instead games like Flow, there's no doubt.
Dialogue: 0,0:12:28.70,0:12:31.90,Default,,0000,0000,0000,,It's like, it's about serenity and it's about sublime.
Dialogue: 0,0:12:31.90,0:12:36.18,Default,,0000,0000,0000,,It's about experiencing what it means to be a sea creature.
Dialogue: 0,0:12:36.18,0:12:40.01,Default,,0000,0000,0000,,Then we have a few also side-scrollers -- classical ones.
Dialogue: 0,0:12:40.01,0:12:41.84,Default,,0000,0000,0000,,So it's quite a hefty collection.
Dialogue: 0,0:12:41.84,0:12:44.10,Default,,0000,0000,0000,,And right now, we started with the first 14,
Dialogue: 0,0:12:44.10,0:12:45.100,Default,,0000,0000,0000,,but we have several that are coming up,
Dialogue: 0,0:12:45.100,0:12:47.91,Default,,0000,0000,0000,,and the reason why we haven't acquired them yet
Dialogue: 0,0:12:47.91,0:12:50.34,Default,,0000,0000,0000,,is because you don't acquire just the game.
Dialogue: 0,0:12:50.34,0:12:52.41,Default,,0000,0000,0000,,You acquire the relationship with the company.
Dialogue: 0,0:12:52.41,0:12:55.51,Default,,0000,0000,0000,,What we want, what we aspire to, is the code.
Dialogue: 0,0:12:55.51,0:12:56.90,Default,,0000,0000,0000,,It's very hard to get, of course.
Dialogue: 0,0:12:56.90,0:12:58.78,Default,,0000,0000,0000,,But that's what would enable us to preserve
Dialogue: 0,0:12:58.78,0:13:00.77,Default,,0000,0000,0000,,the video games for a really long time,
Dialogue: 0,0:13:00.77,0:13:02.04,Default,,0000,0000,0000,,and that's what museums do.
Dialogue: 0,0:13:02.04,0:13:04.64,Default,,0000,0000,0000,,They also preserve artifacts for posterity.
Dialogue: 0,0:13:04.64,0:13:07.26,Default,,0000,0000,0000,,In absence of the code, because, you know,
Dialogue: 0,0:13:07.26,0:13:11.03,Default,,0000,0000,0000,,video game companies are not very forthcoming in some cases,
Dialogue: 0,0:13:11.03,0:13:14.52,Default,,0000,0000,0000,,in absence of that, we acquire the relationship with the company.
Dialogue: 0,0:13:14.52,0:13:15.80,Default,,0000,0000,0000,,We're going to stay with them forever.
Dialogue: 0,0:13:15.80,0:13:17.04,Default,,0000,0000,0000,,They're not going to get rid of us.
Dialogue: 0,0:13:17.04,0:13:20.51,Default,,0000,0000,0000,,And one day, we'll get that code. (Laughter)
Dialogue: 0,0:13:20.51,0:13:23.68,Default,,0000,0000,0000,,But I want to explain to you the criteria that we chose
Dialogue: 0,0:13:23.68,0:13:26.70,Default,,0000,0000,0000,,for interaction design. Aesthetics are really important.
Dialogue: 0,0:13:26.70,0:13:28.74,Default,,0000,0000,0000,,And I'm showing you Core War here,
Dialogue: 0,0:13:28.74,0:13:32.05,Default,,0000,0000,0000,,which is an early game that takes advantage aesthetically
Dialogue: 0,0:13:32.05,0:13:33.87,Default,,0000,0000,0000,,of the limitations of the processor.
Dialogue: 0,0:13:33.87,0:13:37.12,Default,,0000,0000,0000,,So the kind of interferences that you see here
Dialogue: 0,0:13:37.12,0:13:39.77,Default,,0000,0000,0000,,that look like beautiful barriers in the game
Dialogue: 0,0:13:39.77,0:13:44.11,Default,,0000,0000,0000,,are actually a consequence of the processor's limitedness,
Dialogue: 0,0:13:44.11,0:13:47.19,Default,,0000,0000,0000,,which is fantastic. So aesthetics is always important.
Dialogue: 0,0:13:47.19,0:13:51.20,Default,,0000,0000,0000,,And so is space, the spatial aspect of games.
Dialogue: 0,0:13:51.20,0:13:53.34,Default,,0000,0000,0000,,You know, I feel that the best video games
Dialogue: 0,0:13:53.34,0:13:56.88,Default,,0000,0000,0000,,are the ones that have really savvy architects
Dialogue: 0,0:13:56.88,0:13:59.50,Default,,0000,0000,0000,,that are behind them, and if they're not architects,
Dialogue: 0,0:13:59.50,0:14:02.14,Default,,0000,0000,0000,,bona fide trained in architecture, they have that feeling.
Dialogue: 0,0:14:02.14,0:14:06.23,Default,,0000,0000,0000,,But the spatial evolution in video games is extremely important.
Dialogue: 0,0:14:06.23,0:14:09.19,Default,,0000,0000,0000,,Time. The way we experience time in video games,
Dialogue: 0,0:14:09.19,0:14:11.97,Default,,0000,0000,0000,,as in other forms of interaction design,
Dialogue: 0,0:14:11.97,0:14:13.23,Default,,0000,0000,0000,,is really quite amazing.
Dialogue: 0,0:14:13.23,0:14:16.23,Default,,0000,0000,0000,,It can be real time or it can be the time within the game,
Dialogue: 0,0:14:16.23,0:14:18.45,Default,,0000,0000,0000,,as is in Animal Crossing, where seasons
Dialogue: 0,0:14:18.45,0:14:21.04,Default,,0000,0000,0000,,follow each other at their own pace.
Dialogue: 0,0:14:21.04,0:14:24.32,Default,,0000,0000,0000,,So time, space, aesthetics,
Dialogue: 0,0:14:24.32,0:14:26.69,Default,,0000,0000,0000,,and then, most important, behavior.
Dialogue: 0,0:14:26.69,0:14:30.81,Default,,0000,0000,0000,,The real core issue of interaction design is behavior.
Dialogue: 0,0:14:30.81,0:14:34.29,Default,,0000,0000,0000,,Designers that deal with interaction design behaviors
Dialogue: 0,0:14:34.29,0:14:36.60,Default,,0000,0000,0000,,that go to influence the rest of our lives.
Dialogue: 0,0:14:36.60,0:14:39.14,Default,,0000,0000,0000,,They're not just limited to our interaction with the screen.
Dialogue: 0,0:14:39.14,0:14:41.18,Default,,0000,0000,0000,,In this case, I'm showing you Marble Madness,
Dialogue: 0,0:14:41.18,0:14:42.39,Default,,0000,0000,0000,,which is a beautiful game
Dialogue: 0,0:14:42.39,0:14:45.66,Default,,0000,0000,0000,,in which the controller is a big sphere that vibrates with you,
Dialogue: 0,0:14:45.66,0:14:48.09,Default,,0000,0000,0000,,so you have a sphere that's moving in this landscape,
Dialogue: 0,0:14:48.09,0:14:52.62,Default,,0000,0000,0000,,and the sphere, the controller itself, gives you a sense of the movement.
Dialogue: 0,0:14:52.62,0:14:54.98,Default,,0000,0000,0000,,In a way, you can see how video games
Dialogue: 0,0:14:54.98,0:14:57.69,Default,,0000,0000,0000,,are the purest aspect of interaction design
Dialogue: 0,0:14:57.69,0:15:02.31,Default,,0000,0000,0000,,and are very useful to explain what interaction is.
Dialogue: 0,0:15:02.31,0:15:04.39,Default,,0000,0000,0000,,We don't want to show the video games
Dialogue: 0,0:15:04.39,0:15:07.34,Default,,0000,0000,0000,,with the paraphernalia. No arcade nostalgia.
Dialogue: 0,0:15:07.34,0:15:09.02,Default,,0000,0000,0000,,If anything, we want to show the code,
Dialogue: 0,0:15:09.02,0:15:12.03,Default,,0000,0000,0000,,and here you see Ben Fry's distellamap of Pac-Man,
Dialogue: 0,0:15:12.03,0:15:13.52,Default,,0000,0000,0000,,of the Pac-Man code.
Dialogue: 0,0:15:13.52,0:15:17.86,Default,,0000,0000,0000,,So the way we acquired the games is very interesting
Dialogue: 0,0:15:17.86,0:15:20.06,Default,,0000,0000,0000,,and very unorthodox. You see them here
Dialogue: 0,0:15:20.06,0:15:24.06,Default,,0000,0000,0000,,displayed alongside other examples of design,
Dialogue: 0,0:15:24.06,0:15:25.67,Default,,0000,0000,0000,,furniture and other parts,
Dialogue: 0,0:15:25.67,0:15:28.90,Default,,0000,0000,0000,,but there's no paraphernalia, no nostalagia,
Dialogue: 0,0:15:28.90,0:15:31.85,Default,,0000,0000,0000,,only the screen and a little shelf with the controllers.
Dialogue: 0,0:15:31.85,0:15:33.99,Default,,0000,0000,0000,,The controllers are, of course, part of the experience,
Dialogue: 0,0:15:33.99,0:15:36.44,Default,,0000,0000,0000,,so you cannot do away with it.
Dialogue: 0,0:15:36.44,0:15:40.94,Default,,0000,0000,0000,,But interestingly, this choice was not condemned
Dialogue: 0,0:15:40.94,0:15:42.29,Default,,0000,0000,0000,,too vehemently by gamers.
Dialogue: 0,0:15:42.29,0:15:43.59,Default,,0000,0000,0000,,I was afraid that they would kill us,
Dialogue: 0,0:15:43.59,0:15:45.66,Default,,0000,0000,0000,,and instead they understood, especially
Dialogue: 0,0:15:45.66,0:15:48.36,Default,,0000,0000,0000,,when I told them that I was trying to apply the same stratagem
Dialogue: 0,0:15:48.36,0:15:51.50,Default,,0000,0000,0000,,that Philip Johnson applied in 1934
Dialogue: 0,0:15:51.50,0:15:53.55,Default,,0000,0000,0000,,when he wanted to make people understand
Dialogue: 0,0:15:53.55,0:15:55.86,Default,,0000,0000,0000,,the importance of design, and he took propeller blades
Dialogue: 0,0:15:55.86,0:15:58.14,Default,,0000,0000,0000,,and pieces of machinery and
Dialogue: 0,0:15:58.14,0:16:01.27,Default,,0000,0000,0000,,in the MoMA galleries he put them on white pedestals
Dialogue: 0,0:16:01.27,0:16:04.48,Default,,0000,0000,0000,,against white walls, as if they were Brancusi sculptures.
Dialogue: 0,0:16:04.48,0:16:08.21,Default,,0000,0000,0000,,He created this strange distance, this shock,
Dialogue: 0,0:16:08.21,0:16:11.87,Default,,0000,0000,0000,,that made people realize how gorgeous formally,
Dialogue: 0,0:16:11.87,0:16:15.64,Default,,0000,0000,0000,,and also important functionally, design pieces were.
Dialogue: 0,0:16:15.64,0:16:17.89,Default,,0000,0000,0000,,I would like to do the same with video games.
Dialogue: 0,0:16:17.89,0:16:20.97,Default,,0000,0000,0000,,By getting rid of the sticky carpets and the cigarette butts
Dialogue: 0,0:16:20.97,0:16:23.58,Default,,0000,0000,0000,,and everything else that we might remember from our childhood,
Dialogue: 0,0:16:23.58,0:16:28.15,Default,,0000,0000,0000,,I want people to understand
Dialogue: 0,0:16:28.15,0:16:30.02,Default,,0000,0000,0000,,that those are important forms of design.
Dialogue: 0,0:16:30.02,0:16:33.20,Default,,0000,0000,0000,,And in a way, the video games, the fonts and everything else
Dialogue: 0,0:16:33.20,0:16:35.88,Default,,0000,0000,0000,,lead us to make people understand
Dialogue: 0,0:16:35.88,0:16:38.22,Default,,0000,0000,0000,,a wider meaning for design.
Dialogue: 0,0:16:38.22,0:16:40.28,Default,,0000,0000,0000,,One of my dream acquisitions,
Dialogue: 0,0:16:40.28,0:16:42.19,Default,,0000,0000,0000,,which has been on hold for a few years
Dialogue: 0,0:16:42.19,0:16:45.19,Default,,0000,0000,0000,,but now will come back on the front burner,
Dialogue: 0,0:16:45.19,0:16:46.62,Default,,0000,0000,0000,,is a 747.
Dialogue: 0,0:16:46.62,0:16:49.56,Default,,0000,0000,0000,,I would like to acquire it, but without owning it.
Dialogue: 0,0:16:49.56,0:16:52.87,Default,,0000,0000,0000,,I don't want it to be at MoMA and possessed by MoMA.
Dialogue: 0,0:16:52.87,0:16:54.26,Default,,0000,0000,0000,,I want it to keep flying.
Dialogue: 0,0:16:54.26,0:16:57.80,Default,,0000,0000,0000,,So it's an acquisition where MoMA makes an arrangement
Dialogue: 0,0:16:57.80,0:17:02.56,Default,,0000,0000,0000,,with an airline and keeps the Boeing 747 flying.
Dialogue: 0,0:17:02.56,0:17:05.68,Default,,0000,0000,0000,,And the same with the "@" sign that we acquired a few years ago.
Dialogue: 0,0:17:05.68,0:17:07.86,Default,,0000,0000,0000,,It was the first example of an acquisition of something
Dialogue: 0,0:17:07.86,0:17:09.27,Default,,0000,0000,0000,,that is in the public domain.
Dialogue: 0,0:17:09.27,0:17:11.03,Default,,0000,0000,0000,,And what I say to people, it's almost as if
Dialogue: 0,0:17:11.03,0:17:13.00,Default,,0000,0000,0000,,a butterfly were flying by
Dialogue: 0,0:17:13.00,0:17:16.15,Default,,0000,0000,0000,,and we captured the shadow on the wall,
Dialogue: 0,0:17:16.15,0:17:17.61,Default,,0000,0000,0000,,and just we're showing the shadow.
Dialogue: 0,0:17:17.61,0:17:19.82,Default,,0000,0000,0000,,So in a way, we're showing a manifestation
Dialogue: 0,0:17:19.82,0:17:22.33,Default,,0000,0000,0000,,of something that is truly important
Dialogue: 0,0:17:22.33,0:17:25.96,Default,,0000,0000,0000,,and that is part of our identity but that nobody can have.
Dialogue: 0,0:17:25.96,0:17:27.90,Default,,0000,0000,0000,,And it's too long to explain the acquisition,
Dialogue: 0,0:17:27.90,0:17:30.40,Default,,0000,0000,0000,,but if you want to go on the MoMA blog,
Dialogue: 0,0:17:30.40,0:17:32.50,Default,,0000,0000,0000,,there's a long post where I explain why
Dialogue: 0,0:17:32.50,0:17:34.79,Default,,0000,0000,0000,,it's such a great example of design.
Dialogue: 0,0:17:34.79,0:17:38.15,Default,,0000,0000,0000,,Along the way, I've had to burn a few chairs. You know?
Dialogue: 0,0:17:38.15,0:17:42.47,Default,,0000,0000,0000,,I've had to do away with a few concepts of design past.
Dialogue: 0,0:17:42.47,0:17:45.28,Default,,0000,0000,0000,,But I see that people are coming along,
Dialogue: 0,0:17:45.28,0:17:47.03,Default,,0000,0000,0000,,that the audiences, paradoxically,
Dialogue: 0,0:17:47.03,0:17:49.86,Default,,0000,0000,0000,,are much more responsive and much more understanding
Dialogue: 0,0:17:49.86,0:17:53.92,Default,,0000,0000,0000,,of this expansion of design than some of my colleagues are.
Dialogue: 0,0:17:53.92,0:17:55.44,Default,,0000,0000,0000,,Design is truly everywhere,
Dialogue: 0,0:17:55.44,0:17:58.41,Default,,0000,0000,0000,,and design is as important as anything,
Dialogue: 0,0:17:58.41,0:18:00.87,Default,,0000,0000,0000,,and I'm so glad that, because of its diversity
Dialogue: 0,0:18:00.87,0:18:03.19,Default,,0000,0000,0000,,and because of its centrality to our lives,
Dialogue: 0,0:18:03.19,0:18:04.90,Default,,0000,0000,0000,,many more people are coming to it
Dialogue: 0,0:18:04.91,0:18:07.00,Default,,0000,0000,0000,,as a profession, as a passion,
Dialogue: 0,0:18:07.00,0:18:09.98,Default,,0000,0000,0000,,and as, very simply, part of their own culture.
Dialogue: 0,0:18:09.98,0:18:11.12,Default,,0000,0000,0000,,Thank you very much.
Dialogue: 0,0:18:11.12,0:18:15.22,Default,,0000,0000,0000,,(Applause)